Swish (ex-Wishlist King) vs. WC Wishlist Club: Comparison

Introduction

Choosing the right wishlist app is a small decision with outsized consequences: it affects conversion paths, remarketing, and long-term customer value. Merchants often pick a single-purpose tool to add a wishlist quickly, but the wrong choice can create integration gaps, duplicated costs, and extra maintenance.

Short answer: Swish (ex-Wishlist King) is a feature-rich, boutique wishlist solution that emphasizes polished setup, analytics, and enterprise readiness. WC Wishlist Club offers a highly affordable, lightweight wishlist with steady alert and email features that work well for smaller stores. For merchants who want to avoid proliferating single-purpose apps, a unified retention platform such as Growave can deliver wishlist functionality as part of loyalty, referrals, and reviews—providing better value for money and fewer operational headaches.

This post provides an in-depth, feature-by-feature comparison of Swish (ex-Wishlist King) and WC Wishlist Club. The goal is a practical appraisal that helps merchants pick the right tool for their needs and size the trade-offs between single-purpose apps and an integrated retention suite.

Swish (formerly Wishlist King) vs. WC Wishlist Club: At a Glance

Deep Dive Comparison

This section examines Swish and WC Wishlist Club across the most relevant merchant criteria: features, pricing and value, integrations, setup, automation, analytics, performance and scalability, support, and ideal use cases. Each subsection mixes narrative analysis with concise lists to keep the assessment practical and actionable.

Features

A wishlist app can be a conversion tool, a remarketing signal, and a data source. Feature parity matters less than whether the features match a merchant’s marketing and operational needs.

Core Wishlist Functionality

Swish:

• Allows customers to save items throughout the shopping journey: home, collection, and product pages.
• Offers unlimited wishlists and saved items across all plans.
• Supports guest and account-linked wishlists, plus sharing options.
• Focus on consistent theming: integrates with all themes to match store aesthetics.

WC Wishlist Club:

• Also supports unlimited wishlists and multi-wishlist setups.
• Guest wishlist, share wishlist, and multi-wishlist included from the Basic plan.
• Icons and display options available for home, collection, and product pages.

Both apps deliver the core behavior merchants expect from a wishlist: save-for-later, share, and multi-list support. Where they differ is depth and polish: Swish is positioned as a fully customizable, brand-aligned solution; WC Wishlist Club is designed to deliver core capabilities at a lower entry price.

Alerts, Reminders, and Automated Messaging

Swish:

• Automated wishlist notifications that are highly personalized.
• Price drop and re-stock alerts are available and can be tied into marketing platforms such as Klaviyo.
• Offers automated email workflows designed to convert wishlist items into purchases.

WC Wishlist Club:

• Strong focus on alerts: Back in Stock, Price Drop, and Restock alerts are core features.
• Auto email reminders for wishlist items are included early in pricing tiers.
• Customizable email templates and import/export for alert data.

Both apps provide SKU alerting and automated reminders. WC Wishlist Club’s emphasis is on the alert mechanics and low-friction setup for those alerts. Swish adds a layer of personalization and professional setup services aimed at improving conversion rates from those alerts.

Analytics and Wishlist Management

Swish:

• Advanced analytics and wishlist curation tools designed to surface which items are frequently saved, which convert, and which should be promoted.
• Integration with GA4 for event tracking.
• Tools to curate wishlists for marketing campaigns or homepage features.

WC Wishlist Club:

• “Insightful analytics” to track live updates of product and user wishlists.
• Basic reporting that supports product management and simple remarketing lists.

Swish’s analytics appear more robust and built toward merchandising and growth teams that want to act on wishlist data. WC Wishlist Club covers the essentials and is sufficient for merchants measuring basic wishlist engagement and reactivation performance.

Theme & Headless Support

Swish:

• Integrates with all themes and supports Hydrogen and headless stacks (Plus plan exclusives).
• Provides free setup to ensure the wishlist matches store design and UX expectations.

WC Wishlist Club:

• Headless integration included at the Enterprise plan.
• Typical theme integrations are supported on standard Shopify themes.

For merchants planning headless implementations or Shopify Hydrogen, Swish advertises stronger out-of-the-box support at higher tiers, while WC Wishlist Club requires an Enterprise commitment for similar options.

Pricing & Value

Pricing is more than the monthly fee: it’s total cost of ownership, setup effort, and the revenue lift expected from wishlist-driven conversions.

Swish Pricing Overview

• Basic Shopify: $19 / month — includes all features, free setup/onboarding, unlimited wishlists.
• Shopify: $29 / month — same features for higher Shopify tiers.
• Advanced Shopify: $49 / month — same features, aligned to Advanced Shopify stores.
• Shopify Plus: $99 / month — adds white glove onboarding, priority support, dedicated account manager, Hydrogen & headless support.

Swish packages by Shopify plan, not by feature caps. Free setup and customization is a recurring selling point—especially valuable for merchants who prefer an expert to ensure the wishlist is visually and functionally correct.

WC Wishlist Club Pricing Overview

• Basic: $4.99 / month — unlimited wishlist, alerts, guest/share/multi-wishlist, import/export.
• Pro: $9.99 / month — same core features with presumably higher support or scaling allowances.
• Advance: $14.99 / month — incremental improvements for higher traffic stores.
• Enterprise: $24.99 / month — headless integration, Klaviyo/Mailchimp integration, custom design, custom feature build.

WC Wishlist Club offers very low entry pricing, which is attractive for small merchants or stores testing wishlist ROI. Enterprise includes headless and integrations, but at a higher tier relative to base pricing.

Value Assessment

Swish:

• Higher price bands on Plus and Advanced tiers are justified by white-glove onboarding, A/B-level customizations, and integrations for enterprise storytelling.
• Free setup reduces implementation risk and hidden costs for merchants who lack internal dev bandwidth.

WC Wishlist Club:

• Offers strong value for budget-conscious merchants seeking alerting and wishlist basics.
• Lower monthly fees make it easy to test wishlist features without a major commitment.

In plain terms, Swish offers better service and enterprise alignment; WC Wishlist Club offers better immediate value for money for core wishlist features. The right choice depends on whether the store prioritizes premium onboarding and analytics or minimal cost and straightforward alerting.

Integrations & MarTech Compatibility

Both apps advertise Klaviyo integration, but the depth and ease of linking matter.

Swish:

• Native integrations with Klaviyo, GA4, and Meta are available out of the box.
• Works with Checkout, Hydrogen, Markets, Klaviyo, Customer Accounts, Search, and Recommendations.
• Stronger emphasis on connecting wishlist events into analytics and email flows for personalized remarketing.

WC Wishlist Club:

• Works with Customer Accounts, Klaviyo, and Mailchimp.
• Enterprise plan explicitly lists Klaviyo/Mailchimp integrations and back-in-stock import/export.

If Klaviyo is the marketing automation backbone, both apps will integrate. Swish appears to provide deeper analytics and stricter event mapping (GA4, Meta) that marketing teams can feed into campaigns with less custom work.

Growave context: merchants evaluating integration depth should also consider platforms that combine wishlist with loyalty and review workflows so wishlist events feed into rewards and reactivation campaigns without separate connectors.

Setup & Onboarding

Implementation time and quality can determine whether a merchant sees early returns.

Swish:

• Offers entirely free setup and customization across plans.
• Plus plan includes white-glove onboarding and dedicated account manager—useful for enterprise migrations and headless setups.
• Promises seamless theme integration and a tailored look and feel.

WC Wishlist Club:

• Self-serve onboarding is standard for Basic through Advance.
• Enterprise includes custom design and feature builds, suggesting paid customization for larger merchants.

Swish positions itself as a hands-off experience for merchants wanting a professional install. WC Wishlist Club’s value proposition is fast and low-cost self-serve loyalty with optional paid customizations at the Enterprise tier.

Email Automation & CRM Workflows

Converting wishlist interest into purchase typically depends on timely, personalized emails.

Swish:

• Supports automated wishlist notifications and personalized emails.
• Built-in connectors to Klaviyo allow creating powerful segmented flows triggered by wishlist events (price drop, low stock, saved but not purchased).
• Free setup often includes configuration of these flows.

WC Wishlist Club:

• Provides auto-email reminders and customizable email templates.
• Alerts (price drop, restock) are a core feature and can be used in CRM flows.

For merchants with sophisticated email programs, Swish makes it easier to connect wishlist behavior to lifecycle campaigns. For merchants using out-of-the-box reminders and simple alerting, WC Wishlist Club is sufficient.

Analytics, Reporting & Merchandising Use

Wishlist data is valuable for merchandising and product strategy if accessible and actionable.

Swish:

• Advanced analytics that support wishlist curation: which items are often saved, seasonal trends, and conversion paths from wishlist to purchase.
• GA4 events and Meta integration allow wishlist data to feed into broader analytics and ad strategies.

WC Wishlist Club:

• Live updates and basic analytics to track product saves and user lists.
• Functional for inventory decisions and simple merch insights.

Merchants aiming to turn wishlist signals into merchandising plays will find Swish’s analytics more actionable. WC Wishlist Club supplies the necessary telemetry for small- and mid-sized stores.

Performance, Scalability & Headless

Scalability includes handling load spikes, headless architecture, and checkout compatibility.

Swish:

• Explicit support for Hydrogen and headless stacks on Plus plans.
• Designed for merchants operating at scale who need reliable performance, dedicated support, and a smooth headless experience.

WC Wishlist Club:

• Headless integration available at Enterprise level.
• Good for stores that need simple headless functionality but may face customization limits without Enterprise.

For Shopify Plus merchants and headless adopters, Swish makes it easier to ship a polished wishlist or to include wishlist events in complex front-end architectures.

Support & SLA

Post-install support and speed of issue resolution affect uptime and conversion continuity.

Swish:

• Free setup plus priority support on higher tiers.
• Plus plan provides a dedicated account manager, attractive for stores that need proactive optimization.

WC Wishlist Club:

• Standard support for core plans; Enterprise includes custom design and likely more proactive engagement.
• Smaller footprint means support may be leaner at base tiers.

Swish invests in higher-touch support for higher-tier customers, which reduces time to value for merchants who lack in-house teams.

Security, Data Portability & Compliance

Both apps operate within Shopify’s app model and are expected to follow standard security practices. Merchants should confirm specific data retention policies and export functionality during evaluation, especially if moving between apps.

• Swish: advertises import/export and advanced analytics—ask about data ownership, event export, and retention.
• WC Wishlist Club: includes import/export in base features; Enterprise adds back-in-stock import/export and additional integrations.

Confirming export formats and data schemas is essential when planning to migrate or consolidate tools.

User Ratings & Social Proof

Ratings provide quick social proof but require context.

• Swish: 272 reviews with a 5.0 rating on the Shopify App Store. High review count and perfect rating indicate strong customer satisfaction, especially around setup and support.
• WC Wishlist Club: 142 reviews with a 4.9 rating. Strong satisfaction and a meaningful review base for a budget-friendly app.
• For comparison, Growave (integrated alternative) has 1,197 reviews and a 4.8 rating, indicating broad adoption across multiple feature categories.

High ratings across these apps suggest both are trusted by merchants; differences lie in scale, positioning, and the services offered.

Migration & Exit Strategy

Switching wishlist providers should be straightforward but requires attention to data mapping and customer experience continuity.

• Both apps offer import/export features, which lowers friction when migrating.
• Key migration steps: export wishlist data, map user IDs, ensure alerts are reconfigured, and update theme components to maintain UX parity.
• Verify webhook and Klaviyo mapping so historical events are preserved or recreated.

Merchants should request sample export files and a migration checklist from each vendor before committing.

Summary of Strengths & Weaknesses

Swish — Strengths:

• High-touch onboarding and customization.
• Advanced analytics and integration support (GA4, Meta, Klaviyo).
• Clear headless/Hydrogen support and enterprise features.
• Strong social proof: 272 reviews, 5.0 rating.

Swish — Weaknesses:

• Higher monthly cost at Plus and Advanced levels.
• Premium features mostly aimed at stores that can justify the investment.

WC Wishlist Club — Strengths:

• Extremely low entry price and clear value for money for core wishlist needs.
• Strong alerting system (price drop, restock, back-in-stock).
• Guest and share wishlist functionality in base plans.
• Solid reviews: 142 reviews, 4.9 rating.

WC Wishlist Club — Weaknesses:

• Headless and deeper integrations gated to Enterprise tier.
• Analytics and onboarding are more basic compared with Swish.

Which App Is Right For Which Merchant?

Deciding between Swish and WC Wishlist Club requires matching app capabilities to business needs.

• Choose Swish (ex-Wishlist King) if:
  • The store needs polished theming and professional setup.
  • There is a requirement for headless/Hydrogen support or enterprise-level onboarding.
  • Marketing teams want advanced analytics and deep Klaviyo/GA4 event mapping.
  • The business intends to treat wishlist data as a core signal for merchandising and paid ads.
• Choose WC Wishlist Club if:
  • The store needs core wishlist features and reliable alerts at a low monthly price.
  • Budget constraints make low barrier-to-entry critical.
  • The team plans to handle custom integrations or wants a lightweight tool with solid basic reports.
  • Headless integration is not immediately required or the merchant is willing to upgrade to Enterprise later.

Both apps are defensible picks. Swish emphasizes service and depth; WC Wishlist Club emphasizes immediate, affordable functionality.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve single problems quickly, but they introduce complexity over time. App fatigue — the operational drag from maintaining many point solutions — manifests as overlapping integrations, duplicated costs, inconsistent customer data, and more dev hours spent on connectors.

The Problem with Stacking Single-Function Apps

• Fragmented customer profiles: wishlist events might live in a different system than loyalty points or reviews, making it difficult to build unified segments.
• Multiple integrations to manage: each app can require separate Klaviyo hooks, webhooks, and GA4 tags.
• Increased monthly spend: adding a wishlist plus loyalty plus reviews plus referrals can outpace the cost of an integrated suite.
• Slower experimentation: running synchronized campaigns across apps is harder than triggering multiple flows from a single platform.

Merchants often discover these issues after installing several best-of-breed apps. The short-term savings of a cheap app can result in long-term maintenance costs and missed cross-channel opportunities.

Growave’s “More Growth, Less Stack” Value Proposition

Growave presents wishlist as one element within a broader retention stack: loyalty, referrals, reviews & UGC, wishlist, and VIP tiers. The premise is straightforward: consolidate the features needed to increase lifetime value into one platform so data flows freely among modules.

Key advantages of this approach:

• Centralized customer profile that records wishlist saves, loyalty points, referrals, and reviews.
• Single integration points into major marketing platforms—simplifying workflows for Klaviyo and analytics.
• Unified incentivization: reward wishlist actions directly with points or VIP status to encourage conversions.
• Fewer monthly subscriptions and less technical debt.

Merchants interested in evaluating an all-in-one solution can explore how consolidating retention features reduces complexity and increases cross-channel effectiveness.

How Growave Replaces Multiple Apps Without Sacrificing Depth

Growave packages a suite of retention tools under one hood. Instead of a separate wishlist app plus a loyalty app plus a review collection tool, Growave integrates those capabilities natively:

• Loyalty & Rewards: merchants can build customized programs, reward wishlist adds, and create VIP tiers to increase repeat purchase rates. See how merchants can build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: automate review collection and surface customer content across the store to increase social proof. Merchants can collect and showcase authentic reviews.
• Wishlist: native wishlist functionality that ties directly into loyalty and email flows—wishlists become actionable rather than isolated signals.
• Referrals & VIPs: use saved-item triggers to launch referral or VIP campaigns, boosting customer lifetime value.
• Shopify Plus Support: enterprise-grade features for headless or Plus implementations; suitable for merchants scaling quickly and seeking a single partner for retention needs. Explore solutions for high-growth Plus brands.

Growave’s design avoids siloed data; wishlist saves become triggers for points, emails, and VIP nudges without custom engineering.

Integration Simplicity and Marketing Efficiencies

Consolidating tools reduces the number of times a merchant must configure the same event across platforms. Instead of wiring wishlist events into Klaviyo through separate connectors, Growave sends unified events and maintains a single customer record.

• Install and manage Growave directly from the store’s app area to minimize setup time and redundancy: add Growave to your store quickly by installing the app from the Shopify App Store.
• For merchants deciding based on cost, comparing a few single-purpose app subscriptions to a single platform that bundles wishlist with loyalty and reviews often shows clear long-term savings. Learn how a consolidated solution helps consolidate spend and integrations by comparing pricing and plans.

Practical Examples of Cross-Feature Value

• Award loyalty points when customers add items to their wishlist—turning intent into a measurable engagement that fuels repeat purchases. Learn more about using loyalty and rewards that drive repeat purchases.
• Trigger review requests for customers who purchased items they previously saved—closing the loop between wishlist intent and post-purchase advocacy. See how to collect and showcase authentic reviews.
• Use wishlist data to create targeted referral campaigns for VIP customers identified by frequent saves and purchases. Real-world stores have used consolidated customer signals to lift LTV and reduce churn; browse customer stories from brands scaling retention.

Reduce Complexity, Improve Outcomes

Fewer apps mean fewer points of failure and a more consistent customer experience. Rather than managing multiple billing relationships and integration maps, merchants can focus on strategic growth: improving retention, increasing AOV, and raising LTV. For merchants who are tired of stitching together workflows, Growave offers a pragmatic alternative.

Install and test the platform easily by adding the Growave app from the Shopify App Store, or review pricing tiers that match stores at different scales on the pricing page.

Pricing & Plans That Scale

Growave provides tiered plans that bundle wishlist with other retention tools so merchants don’t pay for multiple apps:

• Free plan available for merchants testing core features.
• Entry Plan — $49/month: covers Loyalty & Rewards, Reviews & UGC, Referrals, Wishlist, and basic integrations—designed for growth-stage merchants.
• Growth Plan — $199/month: more advanced customization and higher order limits.
• Plus Plan — $499/month: enterprise features, headless APIs, unlimited integrations, and a customer success manager.

Rather than adding separate monthly invoices for wishlist, loyalty, and reviews, merchants can evaluate consolidated pricing to determine which option delivers better value for money. For a full view of options and limits, visit the pricing page.

Implementation Considerations When Moving to an All-in-One

Consolidating to an integrated platform requires careful planning to avoid customer-facing regressions.

• Audit current integrations: list all apps handling loyalty, wishlist, reviews, and referrals.
• Map events: confirm which events must be re-triggered or preserved (wishlist saves, price-drop alerts, review submissions).
• Test flows: validate Klaviyo mapping and GA4 tracking after migration.
• Incentivize re-enrollment: if loyalty programs are central to retention, ensure points or VIP tiers are migrated or recreated to maintain customer relationships.

If a merchant wants personalized help, Growave offers demos and migrations for stores moving from several apps to a single platform; merchants can book a demo to explore migration paths.

Final Comparison Snapshot

• For a store that needs a polished wishlist with enterprise-grade support, headless compatibility, and deep analytics: Swish (ex-Wishlist King) is the stronger specialist.
• For a store that needs basic wishlist features, strong alerting, and the lowest barrier to entry: WC Wishlist Club is an efficient, cost-sensitive choice.
• For growing stores that prefer fewer apps and want wishlist functionality to interact directly with loyalty, reviews, referrals, and VIP programs: an integrated suite such as Growave often delivers higher value for money and fewer integration headaches. Compare consolidated plans and see how bundling these features can reduce cost and operational friction on the pricing page.

Conclusion

For merchants choosing between Swish (ex-Wishlist King) and WC Wishlist Club, the decision comes down to scope and cost structure. Swish is best for merchants that need enterprise support, advanced analytics, and headless readiness. WC Wishlist Club is best for cost-conscious stores that want dependable wishlist and alert features without a big monthly commitment.

If the goal is sustained retention growth with fewer apps to manage, a consolidated platform may be a smarter long-term bet. Growave bundles wishlist with loyalty, referrals, and reviews to reduce tool sprawl and make customer data actionable across channels. Compare plans and billing scenarios on the pricing page and evaluate whether consolidating features saves time and improves ROI by installing the Growave app from the Shopify App Store.

Start a 14-day free trial to see how an integrated retention stack accelerates growth and reduces operational complexity: Start a 14-day free trial

FAQ

What are the main differences between Swish and WC Wishlist Club?

Swish focuses on enterprise readiness, polished setup, deep analytics, and headless/Hydrogen support—backed by free setup and dedicated onboarding on higher tiers. WC Wishlist Club delivers core wishlist features and robust alerting at a much lower entry price. Choose Swish for high-touch service and analytics; choose WC Wishlist Club for lean budgets and basic wishlist/alert functionality.

Which app offers better integration with Klaviyo and GA4?

Both apps offer Klaviyo integration. Swish advertises out-of-the-box GA4 and Meta event integrations alongside Klaviyo, which can simplify advanced campaign setups. WC Wishlist Club provides Klaviyo support, but GA4 depth is more limited in comparison unless upgrading to Enterprise.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform reduces the number of integrations to manage and centralizes customer data, making cross-feature campaigns easier (for example, awarding loyalty points for wishlist adds). This consolidation lowers long-term operational overhead and can improve value for money by replacing multiple subscriptions with a single platform subscription.

Is migrating from a single-purpose wishlist app to a unified retention platform difficult?

Migration requires careful planning—export wishlist data, map user IDs, reconfigure alerts and email flows, and validate analytics. Many unified platforms offer migration assistance or demos to outline the process. Merchants should request sample export files and a migration checklist before starting.