Stensiled Wishlist vs. GP ‑ Wishlist & Upsell Suite

Introduction

Choosing the right app for wishlists and conversion tools is a common challenge for Shopify merchants. Between single-purpose apps and multifunction suites, the choice affects conversion, average order value, and long-term retention. This comparison examines two wishlist-focused apps—Stensiled Wishlist and GP ‑ Wishlist & Upsell Suite—so merchants can decide which fits current needs and growth plans.

Short answer: Stensiled Wishlist is a basic, low-friction wishlist tool that suits stores that only need simple save-for-later functionality and lightweight analytics. GP ‑ Wishlist & Upsell Suite offers richer merchandising and re-engagement features—upsells, bundles, back-in-stock alerts, and automated reminders—making it better for merchants aiming to increase AOV and recover lost sales. For merchants who want to reduce tool sprawl and combine wishlists with loyalty, reviews, referrals, and VIP programs, an integrated retention platform like Growave is often a better value for money.

This post provides a feature-by-feature comparison of Stensiled Wishlist and GP ‑ Wishlist & Upsell Suite, evaluates pricing and integrations, highlights typical use cases, and then explains why many merchants shift to an all-in-one retention platform to scale sustainably.

Stensiled Wishlist vs. GP ‑ Wishlist & Upsell Suite: At a Glance

Deep Dive Comparison

This section compares the two apps across key merchant concerns: core features, customization, analytics, pricing and value, integrations and technical fit, customer support and trust signals, and operational considerations like data portability and privacy.

Core Features

Wishlist functionality and UX

Stensiled Wishlist focuses squarely on the wishlist experience. Its public description emphasizes simple save-for-later behavior, custom wishlist icons, and a code-free setup. The free plan lists wishlist analytics and save-for-later as core items, suggesting a fast path to launch for stores that only want the basics.

GP ‑ Wishlist & Upsell Suite positions the wishlist as a gateway to additional conversion features. It includes guest wishlists and social sharing, enabling viral and anonymous collection methods. The wishlist flows are integrated with reminders, price-drop and back-in-stock alerts—features that re-engage shoppers and recover sales.

Strengths summary:

• Stensiled: Lightweight, easy to implement, focused UX for saving items.
• GP: Robust wishlist flows with re-engagement hooks and sharing options.

Merchandising and Monetization (Upsells, Bundles, Discounts)

Stensiled’s public feature set does not list upsells, bundles, or volume discounts. That app appears built for wishlisting and activity tracking rather than increasing AOV through on-site offers.

GP explicitly includes upsell offers on product and cart pages, product bundles with discounts, and tiered volume discounts. These tools directly target AOV and order size and allow merchandisers to create tactical offers tied to wishlist signals (e.g., offering bundles to users who saved complementary items).

Strengths summary:

• Stensiled: Not focused on monetization beyond wishlist-driven conversions.
• GP: Strong merchandising feature set that helps increase AOV and recover lost revenue.

Re-Engagement: Alerts & Reminders

Stensiled lists "track products, customers activities, with time range filtering," which suggests monitoring but not necessarily automated re-engagement. There is no explicit mention of automated reminders, back-in-stock, or price drop alerts in the provided data.

GP lists automated reminder emails, back-in-stock and price-drop alerts as core features. These capabilities turn passive wishlist behavior into active marketing actions that can recover lost purchases and re-ignite interest.

Strengths summary:

• Stensiled: Basic analytics and tracking; limited automated re-engagement.
• GP: Built-in re-engagement through alerts and automated reminders.

Sharing and Guest Support

Stensiled’s description does not mention guest wishlist support or social sharing. That may limit viral reach and the ability to capture wishlist activity from non-logged-in users.

GP supports guest wishlists and social sharing, which expands reach beyond logged-in customers and helps drive referral-like discovery when customers share favorites on social channels.

Strengths summary:

• Stensiled: Suited to stores that rely on accounts and logged-in behavior.
• GP: Better for stores that want shareability and anonymous interactions.

Customization & Design

Visual Customization & On-Site Integration

Stensiled emphasizes custom icons and code-free setup, which suggests merchants can change visual elements without developer time. The ability to select wishlist button icons helps match store design quickly.

GP advertises customizable wishlist styling and upsell/bundle displays. Since it integrates into product and cart pages with upsell placements, customization controls are important to maintain brand consistency and conversion-focused placement.

Considerations:

• If a merchant prioritizes minimal setup time with accessible UI controls, Stensiled’s code-free pitch is appealing.
• If a brand needs tighter design control and in-cart merchandising, GP likely provides more flexible display options.

Developer Options & Advanced Customization

Stensiled’s public data does not highlight developer APIs or headless support. For highly customized storefronts or headless setups, that could be a limitation.

GP’s description highlights fully customizable offers and exportable data—signals that it supports more advanced workflows and likely integrates with external systems for sophisticated campaigns. The app also notes checkout-level functionality, which often requires additional integration considerations that bigger brands use.

Analytics, Reporting & Data Portability

Analytics Depth

Stensiled lists "Detailed Wishlist Analytics" and the ability to "track products, customers activities, with time range filtering." That indicates basic to intermediate analytics built-in to the app dashboard—helpful for measuring saved items and perhaps conversion from saved to purchased.

GP highlights advanced analytics on clicks, orders, and revenue, and the ability to export wishlist data to fuel marketing campaigns. Exportability is crucial for data-driven teams who push data into dashboards or email platforms.

Strengths summary:

• Stensiled: Provides time-range activity tracking and analytics for wishlist interactions.
• GP: Offers deeper attribution (clicks → orders → revenue) and data export to support multi-channel campaigns.

Data Export & Email Integration

Stensiled does not explicitly mention export capabilities or out-of-the-box integrations with email providers. If a merchant relies on their ESP for automated lifecycle campaigns, confirm export or native integrations before selecting Stensiled.

GP calls out export functionality and commonly used re-engagement channels (automated reminder emails). That reduces friction when connecting wishlist signals to email campaigns or SMS flows.

Pricing & Value

Pricing is a frequent deciding factor, but value is not only price—it's the return on the investment through recovered sales, higher AOV, and improved retention.

Stensiled:

• Free (Basic Plan): Includes code-free setup, wishlist analytics, custom icons, save for later, track activities with time range option.
• Advance Plan: $9.99/month — includes same listed features (public description suggests incremental value or increased limits).
• Value perspective: Low-cost entry point. Good value for merchants who only need core wishlist function and minimal integration.

GP ‑ Wishlist & Upsell Suite:

• Free plan available: includes guest wishlists, customizable styling, back-in-stock alerts, automated reminders, upsell offers, volume discounts, bundles, and smart product recommendations.
• No detailed paid tiers listed in provided data (likely has paid plans or usage-based limits in the app store).
• Value perspective: Even the free tier is feature-heavy, but merchants should evaluate limits (number of alerts, emails, bundles) and how the app’s paid tiers scale with usage.

Practical guidance:

• For stores launching wishlists without budget for recurring fees, Stensiled’s free plan or GP’s free tier can both work—GP offers more functionality out of the gate.
• Compare expected ROI: GP’s upsell and re-engagement features can drive AOV and recovered sales, which may justify higher spend over time.

Integrations & Technical Fit

Checkout and Platform Capabilities

GP lists "Works With: Checkout" which indicates checkout-level features or compatibility. For merchants on Shopify Plus or with custom checkout needs, this can be important for seamless upsell placement and checkout offers.

Stensiled does not list specific platform integrations. Merchants should confirm whether the app supports Shopify Checkout extensions, Shopify POS, or unique storefront builders (PageFly, GemPages, etc.) if those are part of the tech stack.

Email, SMS, and Third-Party Tools

GP’s exportable data and automated reminders imply integration paths to ESPs and SMS providers. The ability to push wishlist events into Klaviyo, Omnisend, or other tools amplifies the app’s usefulness.

Stensiled’s data does not specify direct integrations. Merchants reliant on automated lifecycle messaging should validate export or webhook support before committing.

Trust Signals, Support & Reviews

Reviews and Social Proof

• Stensiled: 0 reviews and rating 0 (public data). This is a notable signal for merchants—either the app is very new, or it has low adoption. That increases the need for due diligence: test the free plan, evaluate support responsiveness, and confirm roadmap.
• GP ‑ Wishlist & Upsell Suite: 11 reviews, rating 4.8. This is positive but based on a small sample size. Merchants should read reviews to understand real-world issues and confirm whether reviewers resemble their own store size and complexity.

Support & Onboarding

Neither app’s full support model is fully described in the provided data. A few practical questions to ask before installing:

• What is the typical response time for support tickets?
• Is setup available as a guided service or self-serve only?
• Are there limits to free plans that require migration later?

GP’s advanced features often require configuration; merchants should confirm whether onboarding help is available. Stensiled’s simple feature set may be easier to configure solo.

Operational Considerations

Migration & Data Portability

• If a merchant later upgrades or switches apps, the ability to export wishlist data (customer email + saved products) matters. GP explicitly supports exports, simplifying migration or multi-channel re-engagement. Stensiled’s export capabilities are not listed—confirm before relying on the app as the primary wishlist datastore.

Performance & Store Speed

Adding client-side scripts has a measurable impact on storefront performance. Both apps tout code-free setups, but merchants should:

• Test Lighthouse and page load times before and after installation.
• Confirm whether the app defers scripts or uses asynchronous loading.
• Check whether the app offers server-side or non-blocking implementations for high-traffic stores.

GDPR & Data Control

Wishlist data is customer data. Merchants must confirm how each app stores data, retention policies, and whether the app supports data requests (e.g., deletion requests). GP’s export features generally imply good data access, but merchants must verify compliance documentation for both apps.

Use Cases & Merchant Profiles

This section frames which app is better for different merchant types.

Stensiled Wishlist is best for:

• Small merchants who need a basic save-for-later experience.
• Stores wanting fast installation with minimal configuration.
• Teams that prioritize a low-cost or free wishlist tool and do not need automated reminders, upsells, or shareable guest lists.

GP ‑ Wishlist & Upsell Suite is best for:

• Merchants who want wishlist behavior to drive AOV via upsells and bundles.
• Brands aiming to recover lost sales using automated reminders and price-drop/back-in-stock alerts.
• Stores that want guest sharing and social virality, and that need analytics that tie wishlist actions to revenue.

What neither app solves well:

• Both are single-purpose or narrowly focused solutions. Neither replaces a loyalty program, a review-collection system, or a structured referral program. As stores scale, relying on multiple one-off apps can create maintenance overhead, inconsistent UX, and duplicated costs.

Migration, Testing, and Measurement

Testing Wishlist Impact

When assessing either app, track these metrics:

• Wishlist-to-order conversion rate (percentage of saved items that convert within X days).
• Average order value for customers who use wishlists vs. those who don’t.
• Recovery revenue from reminder emails, price-drop, and back-in-stock alerts.
• Lift in conversion from upsell offers and bundles (GP).

These metrics help measure ROI directly attributable to wishlist functionality and related merchandising tools.

A/B Testing & Attribution

• If possible, test wishlist visibility and placement (e.g., icon vs. button, product page vs. collection).
• For GP’s upsells and bundles, A/B test offer creative and threshold pricing to find the most effective combos.
• Use UTM parameters or campaign tagging for reminder emails to attribute recovered orders to the app’s campaigns.

Migration Tips

If migrating from one wishlist provider to another, ensure:

• Exported wishlist data includes customer identifiers, product handles/variants, and timestamps.
• Email consent is respected for re-engagement flows.
• In-test mode, dual-run both apps for a brief period to validate data parity before disabling the old provider.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants start with single-purpose apps because they address a clear need quickly. Over time, however, the number of apps multiplies—each with its own billing, UI, and data silo. This creates "app fatigue": fragmented customer experiences, overlapping features, higher recurring costs, and integration complexity.

Growave’s "More Growth, Less Stack" philosophy targets this problem by combining wishlist functionality with loyalty and rewards, referrals, reviews & UGC, VIP tiers, and more into a single retention platform. Consolidating these features can simplify operations, centralize customer data, and increase lifetime value more predictably than stitching together multiple single-point solutions.

Why consider consolidating retention tools?

• Unified customer profiles: When wishlist interactions, review submissions, reward points, and referral events live in one system, merchants gain a clearer view of customer intent and influence.
• Consistent UX: An integrated platform delivers consistent visual and messaging patterns across loyalty, referrals, and wishlists, reducing friction and improving trust.
• Reduced technical overhead: Fewer apps means fewer scripts, fewer potential conflicts, and easier store performance management.
• Centralized analytics: Combining signals into a single analytics layer makes it easier to calculate LTV uplift, retention improvements, and campaign ROI.

Learn how to consolidate retention features and compare plans on Growave’s pricing page: consolidate retention features.

How Growave addresses gaps left by single-purpose apps

• Wishlist + Loyalty synergy: A wishlist that ties into loyalty programs allows automations like awarding points for saved items or giving bonus points when a wishlist converts. See how loyalty and rewards that drive repeat purchases can be configured: loyalty and rewards that drive repeat purchases.
• Review-driven conversion: Combining wishlists with social proof amplifies conversion. Merchants can collect and display authentic reviews and social content from customers who bought items off wishlists using Growave’s collect and showcase authentic reviews.
• One billing, one dashboard: Instead of paying multiple subscriptions and reconciling multiple dashboards, merchants can manage retention activities from a single place. For merchants considering enterprise options, Growave offers solutions for high-growth brands; learn about solutions for high-growth Plus brands here: solutions for high-growth Plus brands.
• Exportable data and integrations: Growave supports integration with common marketing tools and can feed wishlist, loyalty, and reviews data into ESPs and analytics platforms—reducing the need for manual exports and improving campaign automation.

To evaluate Growave hands-on, merchants can install the app directly from the Shopify App Store and test core features: install a unified retention platform.

Specific feature comparisons: What merchants gain by switching to Growave

• Loyalty and Rewards: Program building, point rules, VIP tiers, and custom reward actions in one place. Reference example: loyalty and rewards that drive repeat purchases.
• Wishlist: Native wishlist module integrated with loyalty and referral incentives. Instead of a wishlist that sits alone, Growave ties saves to personalized offers and rewards.
• Reviews & UGC: Automated review requests and publishing with incentives to encourage feedback. See how merchants collect reviews: collect and showcase authentic reviews.
• Referrals: Built-in referral programs that amplify wishlist sharing and reward advocates.
• Integrations: Native connectors for ESPs, help desks, and other partners reduce the need for custom exports and syncing.

For hands-on evaluation, merchants can explore customer stories and inspiration to see how brands use the platform across workflows: customer stories from brands scaling retention.

Operational outcomes of consolidating with Growave

• Lowered monthly app costs over time compared to paying for multiple specialized apps.
• Less time spent on recurring configuration and cross-app troubleshooting.
• Better cross-channel campaigns (e.g., wishlist triggers powering loyalty and review prompts), driving higher retention and LTV.

If a merchant prefers a guided walkthrough rather than self-installation, Book a personalized demo to see how an integrated retention stack improves retention by exploring real use cases: book a personalized demo.

Note: This sentence is a hard CTA focused on scheduling a demo; the conclusion will include a second hard CTA to start a trial.

Who should consider switching to Growave?

• Merchants planning to scale beyond basic wishlist functionality and wanting loyalty or referral programs in the same stack.
• Brands with mid-to-high traffic that need consistent performance and fewer third-party scripts.
• Shopify Plus merchants requiring checkout-level integrations and a dedicated onboarding plan; see solutions for high-growth Plus brands: solutions for high-growth Plus brands.
• Teams that depend on centralized analytics for retention and prefer fewer tools to manage.

Implementation Checklist: Choosing Between the Two Apps or an All-in-One Platform

Before committing, run the following checklist internally (use as a decision framework):

• Goals: Is the immediate goal simply to let customers save items, or is the aim to increase AOV and recover lost sales?
• Short-term budget vs. long-term value: Is the priority minimal upfront expense, or spending now to drive revenue uplift through upsells and re-engagement?
• Integrations: Which ESPs, analytics, and storefront builders must the app support?
• Migration path: Can wishlist data be exported later if the business changes platforms?
• Support needs: Will the team need onboarding help or custom setup?
• Scalability: Will the solution scale with programs like loyalty, referrals, and reviews, or will separate apps be required?

If the answer to the last two questions points toward more programs and channels, a consolidated tool might offer better value for money. Merchants can compare plans and select an appropriate subscription using the Growave pricing page: consolidate retention features.

Caveats & Risk Management

• Low review count (Stensiled): Lack of reviews is a red flag for social proof; test extensively and ask the developer for references or a demo.
• Small sample size (GP reviews): 11 reviews with 4.8 rating is positive but limited. Read the content of reviews to identify patterns and potential deal-breakers.
• Performance risks: Any third-party widget adds a script; test performance impacts and prefer apps that load asynchronously.
• Data privacy: Confirm how wishlist data is hosted and whether customers’ personal data can be exported or deleted to comply with privacy regulations.

Recommendations by Merchant Type

• Small hobby stores on a tight budget that only want basic wishlist save/restore behavior: Start with Stensiled’s free plan to validate the need. Confirm export options before scaling.
• Growing stores that want to monetize saved intent and recover lost sales: GP ‑ Wishlist & Upsell Suite provides built-in upsells, bundles, and reminders that directly address those goals.
• Brands focused on long-term retention and reduced operational complexity: Consider consolidating wishlists into a retention suite that combines loyalty, reviews, referrals, and wishlist into one platform. Compare plans and features on Growave to determine which tier meets business requirements: see pricing and plans.

Conclusion

For merchants choosing between Stensiled Wishlist and GP ‑ Wishlist & Upsell Suite, the decision comes down to scope and growth plans. Stensiled is a suitable, low-cost option for stores that need a straightforward save-for-later wishlist with basic analytics. GP ‑ Wishlist & Upsell Suite is a better fit for brands that want to turn wishlist interactions into immediate revenue through upsells, bundles, and automated re-engagement.

For merchants looking to avoid the long-term maintenance and costs of multiple single-purpose apps, an integrated retention platform often offers better value for money. Growave bundles wishlists with loyalty, referrals, reviews, and VIP tiers so merchants can centralize retention, reduce app sprawl, and measure LTV improvements in one place. Explore Growave on the Shopify App Store to install and test the platform: install a unified retention platform.

Start a 14-day free trial to see how an integrated retention stack accelerates growth: see pricing and plans.

FAQ

Q: How do Stensiled Wishlist and GP ‑ Wishlist & Upsell Suite differ in their ability to recover lost sales?

• Stensiled focuses on wishlist collection and tracking; it does not explicitly include automated reminder emails or price-drop alerts. GP includes automated reminders, back-in-stock, and price-drop alerts designed specifically to recover lost sales, making it the stronger option for recapture efforts.

Q: Which app provides better tools to increase average order value (AOV)?

• GP ‑ Wishlist & Upsell Suite includes upsell offers on product and cart pages, bundles, and volume discounts—direct tools for increasing AOV. Stensiled does not list merchandising features, so it’s not optimized for AOV uplift beyond converting wishlist saves.

Q: How does an all-in-one platform compare to specialized apps like Stensiled or GP?

• An all-in-one platform consolidates multiple retention tools—wishlists, loyalty, referrals, reviews—into one system. This reduces maintenance, centralizes data, and often delivers better cross-channel campaigns. For shops planning to expand retention programs, an integrated platform typically offers more strategic value for money than multiple specialized apps.

Q: What should merchants test before committing to an app?

• Test performance impact on page speed, confirm export and data portability, verify integration with current ESP or SMS provider, validate support responsiveness, and measure wishlist-to-order conversion and revenue impact during a short pilot.

Further reading: for details about loyalty and rewards options that increase repeat purchases, see Growave’s loyalty feature overview: loyalty and rewards that drive repeat purchases. For examples of how reviews and UGC can boost conversion, review the social proofs feature description: collect and showcase authentic reviews.