Stensiled Wishlist vs Fish Wishlist & Quote Request: Comparison

Introduction

Choosing the right wishlist solution can feel like searching for a needle in a haystack. Shopify merchants must weigh simplicity, speed of setup, B2B capabilities, POS support, and how a wishlist tool will fit into the rest of the tech stack. Each choice affects retention, average order value (AOV), and long-term customer lifetime value (LTV).

Short answer: Stensiled Wishlist is a lightweight, no-frills option for stores that want a simple wishlist with basic analytics and an easy free plan. Fish Wishlist & Quote Request is better suited for merchants that need omnichannel wishlist features plus B2B quote workflows and POS integration. For merchants who want to reduce tool sprawl and combine loyalty, reviews, referrals, and wishlists in one coherent retention stack, Growave offers stronger value and deeper integrations.

This post provides an in-depth, feature-by-feature comparison of Stensiled Wishlist and Fish Wishlist & Quote Request to help merchants choose the right app for their store. The analysis examines core features, pricing and value, integrations, B2B/POS functionality, analytics, support, and practical use cases. After the direct comparison, the article explores a unified alternative that reduces the number of single-purpose apps needed to build repeat business.

Stensiled Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Deep-Dive Comparison

Product Positioning and Target Merchant

Stensiled Wishlist: Purpose and positioning

Stensiled Wishlist is positioned as a focused wishlist tool that helps customers save items for later, track activity, and gives merchants visibility into what shoppers are saving. The app emphasizes easy, code-free setup and lightweight configuration. That makes it appealing to merchants who want a quick wishlist implementation without much overhead.

Fish Wishlist & Quote Request: Purpose and positioning

Fish offers a broader set of wishlist-related features with a clear emphasis on omnichannel commerce. The app targets merchants that need express setup, Shopify POS compatibility, B2B pricing and quote workflows, and the ability to share lists and use social proof widgets. Its tiered pricing reflects the progressive feature set—from basic wishlists to trade-level B2B tools.

Features: What Each App Actually Does

Note: Summaries below draw from available feature descriptions and plan outlines. For complete technical details, merchants should review the apps in the Shopify listing.

Core wishlist functionality

• Stensiled Wishlist
  • Save For Later button and wishlist icon customization.
  • Wishlist analytics (tracking which products are saved).
  • Activity tracking with time-range filters.
• Fish Wishlist & Quote Request
  • Express wishlist widgets for product pages, account pages, and checkout.
  • Ability for customers to create and share lists.
  • Previously purchased and abandoned cart information displayed in wishlist context.

Stensiled focuses narrowly on tracking saved items and giving merchants analytics to see what customers are interested in. Fish expands the wishlist into a shopping workflow across touchpoints.

B2B and quote workflows

• Stensiled Wishlist: No native B2B or quote features listed.
• Fish Wishlist: Built-in Request a Quote, draft order creation from wishlists, B2B pricing tiers, and auto invoicing (available on higher plans).

For merchants selling wholesale, custom quotes, or operating a hybrid DTC/B2B model, Fish provides explicit tools to support those workflows.

POS and omnichannel support

• Stensiled Wishlist: No POS or omnichannel features highlighted.
• Fish Wishlist: Explicit Shopify POS integration, management of wishlists through POS, and handling of purchase history and abandoned carts.

If selling in physical locations or using Shopify POS heavily, Fish is more appropriate.

Sharing and social proof

• Stensiled Wishlist: No emphasis on sharing features or social proof widgets in the provided description.
• Fish Wishlist: Enables wishlist sharing links and social proof widgets to increase conversions and referrals.

Sharing wishlist functions help with social commerce and gifting scenarios; Fish includes this natively.

Analytics and reporting

• Stensiled Wishlist: Claims "Detailed Wishlist Analytics" including time-range filtering and activity tracking.
• Fish Wishlist: Feature set includes previously purchased & abandoned cart visibility which supports merchant analysis, but explicit advanced analytics are less highlighted than Stensiled's stated analytics focus.

Stensiled positions analytics as a key benefit. Fish appears to prioritize operational features and omnichannel customer flows over dedicated analytics dashboards.

Customization and UI

• Stensiled Wishlist: Custom icons for wishlist button and a code-free setup promise.
• Fish Wishlist: Checkout upsell and account page extensions, plus a variety of widget placements and faster setup.

Both apps advertise ease of setup, though Fish leans into UI widgets across checkout and account pages while Stensiled emphasizes icon choice and simple setup.

Pricing and Value for Money

Pricing matters for many merchants. The absolute cost is only one factor—value for money depends on how features align with business needs, integration needs, and whether multiple single-purpose apps will be required.

Stensiled Wishlist pricing

• Basic Plan: Free — code-free setup, wishlist analytics, custom icons, save for later, track activities with time range.
• Advance Plan: $9.99/month — same feature list as Basic (per provided data), with paid plan likely offering support or removal of app attribution.

Value proposition: Very low entry cost, which can make it attractive to small stores wanting a basic wishlist and analytics without third-party integrations.

Fish Wishlist pricing

• Starter Wishlist: Free — up to 100 customers, 2-minute setup, Shopify Flow triggers, Klaviyo integration.
• Lightning: $40/month — unlimited wishlists, migration support, checkout upsell & account page extension, previously purchased & abandoned cart.
• Trade: $90/month — B2B-focused: Request a Quote, draft orders, auto invoicing, quantity picker.

Value proposition: Scales from a no-cost entry to B2B-grade functionality. The higher-tier plans are priced to provide lifecycle and operational features—useful for merchants who need POS and B2B workflows.

Pricing comparison — quick take

• For merchants only seeking a simple wishlist and basic analytics, Stensiled offers better value for money at the smallest budgets.
• For omnichannel or B2B merchants, Fish’s higher-priced plans cover functionality that would otherwise require several different apps. In that sense, Fish can be better value for stores that require those specific features.

Integrations & Extensibility

Integrations extend wishlist functionality into marketing, automation, and order workflows.

• Stensiled Wishlist: Integration details were minimal in the provided data. The app's core focus is on wishlist analytics and appearance.
• Fish Wishlist & Quote Request: Explicitly works with Checkout, Shopify POS, Customer accounts, Shopify Flow, Klaviyo, Draft Orders, POS, and Checkout Extensibility.

Fish demonstrates deeper integration points, especially with email automation (Klaviyo) and workflow automation (Shopify Flow). These integrations reduce manual work and allow wishlist events to trigger marketing campaigns or operational processes.

If a merchant relies on Klaviyo flows or Shopify Flow triggers, Fish will likely be easier to connect into existing automations. Stensiled may work for stores that run minimal marketing automation or prefer manual exports.

Onboarding, Support, and Developer Resources

• Stensiled Wishlist: Described as code-free and simple to set up. No explicit mention of white-glove installation or migration assistance.
• Fish Wishlist: Promises "Get up and running in minutes" and offers white-glove installation by the vendor’s team. Migration from other apps is offered on the Lightning plan.

When time-to-launch and vendor support matter—particularly for B2B or POS implementations—Fish’s white-glove services and migration support provide an operational advantage.

Data Ownership, Migration, and Export

Migrating wishlist data can be critical when switching apps, especially for loyalty programs and customer lists.

• Stensiled Wishlist: Migration/export capabilities are not detailed in the provided description.
• Fish Wishlist: Explicit free migration from other apps on certain plans, suggesting clearer data export/import processes.

Merchants should confirm export formats, access to wishlist event logs, and ability to retain customer-linkage when switching apps.

Performance, Scalability, and Reliability

• Stensiled Wishlist: Suits smaller catalogs and merchants who want a lightweight tool. No explicit claims about performance at scale.
• Fish Wishlist: Built to support omnichannel flows and POS usage, implying an architecture geared toward scale and multiple touchpoints.

For merchants with large catalogs, high traffic, or complex checkout flows, Fish appears to be engineered with scalability in mind.

Security, Compliance, and Markets

• Stensiled Wishlist: No explicit compliance statements in the provided data.
• Fish Wishlist: Mentions multi-language and multi-currency support, indicating suitability for multi-market stores.

Merchants selling internationally should verify translation/localization capabilities and GDPR/compliance measures with either app.

Support Channels and Response Expectations

• Stensiled Wishlist: Likely basic support given zero reviews and small developer presence; merchants should confirm SLA.
• Fish Wishlist: With white-glove installation and higher-priced plans, more robust support options are indicated. The app’s 5-star rating across 7 reviews points toward positive user sentiment for support and functionality.

Ratings and Social Proof (What the Numbers Say)

• Stensiled Wishlist: 0 reviews, 0 rating on the app listing (as provided). The lack of reviews makes it hard to gauge real-world merchant experiences and support reliability.
• Fish Wishlist & Quote Request: 7 reviews, 5.0 rating — small review volume but high satisfaction among reviewers.
• Growave (for later context): 1,197 reviews, 4.8 rating — serves as a benchmark for market traction and proven retention outcomes.

Numbers alone do not tell the whole story, but they do indicate adoption and trust. A tool with hundreds or thousands of reviews typically has a more proven track record than a tool with no reviews.

Strengths and Weaknesses Summary

Stensiled Wishlist — Strengths

• Low-cost entry (free plan available).
• Simple, code-free setup.
• Focus on wishlist analytics and activity tracking.
• Customizable wishlist icons.

Stensiled Wishlist — Weaknesses

• No user reviews to validate real-world performance.
• No explicit B2B, POS, or omnichannel features.
• Limited documented integrations.
• Feature list may be too narrow for scaling merchants.

Fish Wishlist & Quote Request — Strengths

• Broad feature set: wishlist widgets, quote requests, draft orders, B2B pricing.
• Shopify POS and checkout integration.
• Migration help and white-glove installation.
• Strongly positive reviews (7 reviews, 5.0 rating).
• Integrates with Klaviyo and Shopify Flow.

Fish Wishlist & Quote Request — Weaknesses

• Higher monthly cost for B2B/omnichannel features ($40–$90/month).
• Review volume is small, so social proof remains limited compared to larger apps.
• Merchants only needing a simple wishlist may be paying for features they won’t use.

Use Cases and Decision Guide

To make an actionable decision, evaluate the store’s immediate needs, growth plan, and existing tech stack.

• If the priority is a simple save-for-later wishlist, lowest possible cost, and basic analytics: Stensiled is a pragmatic pick.
• If the store requires POS support, B2B pricing and quote workflows, or integrated social sharing and checkout widgets: Fish is the better match.
• If the store anticipates growth into loyalty programs, referrals, review collection, and needs fewer apps overall: consider a single, integrated retention platform instead of stacking single-purpose wishlist and review apps.

Merchants should map requirements to features and ask about migration, data ownership, and integration with marketing tools like Klaviyo before selecting an app.

Implementation and Optimization Tips

Below are practical steps and optimizations regardless of which wishlist solution is chosen.

• Make wishlist actions visible and discoverable: Place wishlist buttons on product tiles, product pages, and in the account area.
• Use wishlist events to fuel email flows: Trigger recovery or reminder emails for saved items nearing low stock or price drops. Fish’s Klaviyo integration helps here.
• Leverage social sharing for gifting: Enable sharing links to capture referral traffic and social proof.
• Monitor analytics for product interest vs. purchase: If many items are saved but not purchased, consider retargeted campaigns or bundle discounts.
• For B2B: Use draft orders and request-a-quote workflows to shorten sales cycles and capture order intent.
• Test UX variations: Small icon or CTA label changes can materially affect click-through and conversion on wishlist actions.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants reach the point where multiple single-purpose apps create complexity: overlapping features, duplicate costs, integration gaps, and more maintenance overhead. This is commonly referred to as app fatigue.

What is app fatigue and why it matters

App fatigue describes the friction and maintenance burden that grows with each added tool in the tech stack. Symptoms include:

• Rising monthly costs for multiple subscriptions.
• Fragmented customer data across apps.
• Difficulty coordinating automations and campaigns when events live in different systems.
• Slower experimentation because each app has separate onboarding and admin interfaces.

App fatigue impacts retention and LTV because it makes consistent, personalized customer experiences harder to execute.

Growave: More Growth, Less Stack

A practical solution for merchants looking to reduce the number of point solutions is to adopt an integrated retention platform. Growave follows the "More Growth, Less Stack" philosophy by combining wishlist functionality with loyalty, referrals, reviews, and VIP tiers in a single product suite.

Key benefits of an integrated approach:

• Unified customer profiles where wishlist activity, rewards balance, referral status, and review history live together.
• Fewer subscriptions and simpler billing compared with buying separate wishlist, loyalty, and review apps.
• Easier cross-channel automation because events are centralized.

Merchants can compare consolidation options and pricing directly to decide whether migrating to a single platform makes financial and operational sense. See how merchants can consolidate retention features when evaluating the cost and complexity of multiple apps by reviewing Growave’s pricing options. consolidate retention features

What Growave covers (modules and benefits)

Growave bundles several retention and engagement tools into one product:

• Loyalty and Rewards: Customizable programs and VIP tiers to increase repeat purchases and retention. Merchants can implement point-earning actions, redemption rules, and targeted reward campaigns that directly influence customer behavior. This module helps merchants build loyalty and rewards that drive repeat purchases.
• Wishlist: Built into the broader retention stack so wishlist events can feed loyalty and email automations without extra integrations.
• Reviews & UGC: Review collection and display tools that increase conversion and social proof. Merchants can collect and showcase authentic reviews and use them across product pages, emails, and social channels.
• Referrals and VIP Tiers: Designed to turn loyal customers into advocates and reward high-value customers with exclusive benefits.
• Integrations: Connects with Klaviyo, Omnisend, Recharge, Gorgias, Shopify POS, and many page builders. Enterprise-ready stores can explore solutions for high-growth Plus brands.

Growave’s approach reduces the number of separate apps needed to run a cohesive retention strategy. For examples of brands taking this integrated approach and the results they achieved, merchants can read customer stories from brands scaling retention.

How a single platform reduces operational friction

• One place for analytics: Instead of stitching together insights from a wishlist app and a loyalty app, an integrated platform surfaces customer-level behaviors in the same dashboard.
• Unified reward triggers: Wishlist saves can generate points or be used in targeted campaigns without needing webhook glue or manual exports.
• Simplified migration: Migrating wishlist and review data into one platform removes the need to map the same customer across multiple new systems.

Growave’s product page outlines pricing tiers that help merchants determine whether consolidation is financially sensible. Reviewing the pricing tiers helps merchants balance immediate budget constraints with the longer-term cost of managing multiple apps. consolidate retention features

Realistic trade-offs of consolidating

Consolidation isn’t always the right choice. Consider these trade-offs:

• Feature depth: A single platform may not match the depth of a specialized app for every use case. For example, a specialist that builds only POS wishlist widgets for enterprise POS workflows might have niche features a bundled platform lacks.
• Vendor dependency: Relying on one vendor increases dependency risks; evaluate SLAs and support.
• Migration lift: Initial migration can be labor-intensive; validate migration support and data export capabilities.

Merchants should weigh these trade-offs against the ongoing maintenance and friction of running multiple single-purpose apps.

Where Growave fits relative to Stensiled and Fish

• Compared to Stensiled: Growave provides wishlist features plus loyalty, referrals, and reviews. For stores that want to go beyond a simple wishlist and invest in repeat purchase mechanics, Growave offers a broader toolkit and more integrated analytics. Merchants can find an alternative to stacking separate apps and see pricing that aligns with consolidation by checking how to consolidate retention features.
• Compared to Fish: Fish excels at B2B workflows and POS integration. Growave covers wishlist and retention across loyalty and reviews, but merchants with complex B2B quoting or in-store POS dependency should evaluate whether Growave’s integrations and plus-level offerings meet those operational requirements. Those running or scaling enterprise setups can review solutions for high-growth Plus brands.

Growave is also available on the Shopify App Store for merchants who prefer to install directly from there: merchants can choose to install from the Shopify App Store.

Integrations and ecosystems in a consolidated approach

An integrated retention stack reduces the need for point integrations. Growave offers out-of-the-box connectors that reduce manual work:

• Email and automation: Native connectors to popular ESPs reduce time spent building and monitoring custom flows.
• Checkout & headless: Higher-tier plans provide checkout extensions and headless options for stores using custom storefronts.
• POS & omnichannel: While Fish focuses on POS first, Growave supports POS workflows through its ecosystem integrations and offers Plus-level custom solutions.

Merchants looking to unify customer data and automate retention workflows can compare integration capabilities by exploring Growave’s app listing on Shopify and its pricing details: install from the Shopify App Store and consolidate retention features.

How to evaluate whether consolidation is right now

• Map current and planned features: Compare wishlist, loyalty, reviews, referral, and B2B needs.
• Tally all app costs: Include monthly subscriptions, setup fees, and the human cost of managing multiple dashboards.
• Audit integration lift: Count the number of custom integrations or automations required today and in the next 12 months.
• Run a short migration POC: If possible, test migrating a subset of users/data into a unified platform to estimate lift.

For merchants ready to explore consolidation, Growave’s pricing page helps estimate costs against existing subscriptions and the app listing on Shopify makes installation straightforward. Review pricing and deployment options to see whether consolidating into one retention platform reduces overall cost and complexity: consolidate retention features and install from the Shopify App Store.

Choosing Between a Point App and a Suite — Practical Examples

Below are examples of merchant profiles and which solution aligns best with their needs.

• Small DTC store with limited budget and no POS: Stensiled provides a low-friction wishlist with analytics for minimal cost.
• Growing omnichannel brand selling online and in-store, needing draft orders and quotes: Fish is designed for these workflows and supports POS and B2B features.
• Brand prioritizing long-term retention with loyalty programs, review collection, referrals, and wishlists: A unified retention platform reduces duplication and enables consistent customer experiences; merchants can evaluate consolidation and pricing by comparing platform options and reading customer stories from brands scaling retention.

In many cases, the best option depends on whether the wishlist is a tactical feature or part of a strategic retention program.

Migration Checklist When Switching Wishlist Apps

• Export wishlist data with customer identifiers (email or customer ID).
• Map saved items to product IDs and SKUs.
• Preserve timestamps for saved items for behavior analysis.
• Validate data consistency after import into the new system.
• Test email automations and triggered flows based on wishlist events.
• Confirm that draft orders and quote histories transfer when moving between apps, especially for B2B workflows.

If migration support is critical, check whether the vendor offers migration assistance or white-glove onboarding, as Fish does on certain plans.

Cost of Ownership — Beyond Monthly Fees

When evaluating total cost of ownership, factor in:

• Monthly subscription(s) for apps.
• Developer or implementation time.
• Maintenance of integrations and automations.
• Opportunity cost of fragmented customer experiences (e.g., inconsistent reward triggers).
• Support SLAs and resolution times.

A consolidated platform can reduce hidden costs even if the headline monthly fee is higher than a single-point app.

Conclusion

For merchants choosing between Stensiled Wishlist and Fish Wishlist & Quote Request, the decision comes down to scope and growth plans. If the goal is to add a simple, low-cost save-for-later feature with basic analytics, Stensiled is a pragmatic option. If the store requires omnichannel wishlist placement, Shopify POS integration, and B2B workflows like request-a-quote and draft orders, Fish provides those features out of the box.

For merchants seeking to move beyond single-purpose tools and reduce the operational friction of managing multiple apps, an integrated retention platform is worth evaluating. Consolidation removes duplicate costs, centralizes customer data, and enables loyalty, referrals, reviews, and wishlist activity to work together. Growave’s platform is designed to help merchants build stronger repeat purchase programs and streamline the retention stack; merchants can compare consolidation options and pricing to see whether reducing app count will save time and money while improving retention by visiting how to consolidate retention features.

Start a 14-day free trial to see how a unified retention stack can replace multiple single-purpose apps and accelerate repeat business. Start a 14‑day free trial

For merchants needing enterprise-focused support or deeper Plus-level features, Growave also lists specific solutions for scaling brands that need tailored deployment and performance. Learn about those capabilities and how they map to complex stores at solutions for high-growth Plus brands.

FAQ

What are the main differences between Stensiled Wishlist and Fish Wishlist & Quote Request?

• Stensiled is a focused wishlist tool with simple setup and wishlist analytics aimed at small stores or merchants wanting minimal overhead. Fish offers a broader feature set that includes wishlist sharing, POS integration, B2B quoting, draft orders, and more complex integrations. Choose Stensiled for low-cost simplicity; choose Fish for omnichannel and B2B capabilities.

How do these apps compare on integrations with marketing and automation tools?

• Fish explicitly integrates with Shopify Flow and Klaviyo, which makes it easier to trigger automated marketing flows from wishlist events. Stensiled’s integration details are limited in the provided data. Merchants who rely on email automation should verify integration compatibility before selecting an app.

Which app is better for B2B merchants who need quote and draft order workflows?

• Fish Wishlist & Quote Request is purpose-built with Request a Quote, draft order creation, and auto-invoicing on its Trade plan, making it the clear choice for B2B scenarios.

How does an all-in-one platform compare to specialized apps for wishlists?

• An all-in-one retention platform centralizes wishlist data with loyalty, referrals, and reviews, enabling coordinated campaigns and fewer integrations. This reduces operational overhead and often improves LTV because behaviors like wishlist saves can trigger reward or re-engagement actions. Merchants interested in evaluating consolidation and pricing can explore how to consolidate retention features. For merchants prioritizing a single niche feature deeply (for example, advanced POS wishlist workflows exclusively), a specialized app may still be preferable.

Further reading and resources:

• For insight into loyalty program design and how to increase repeat purchases with integrated rewards, review Growave’s resources on loyalty and rewards that drive repeat purchases.
• To see how integrated review collection can boost conversions, learn about options to collect and showcase authentic reviews.
• For examples from merchants who consolidated retention tools to simplify operations and scale retention, view customer stories from brands scaling retention.