Stensiled Wishlist vs Fish Wishlist & Quote Request: Comparison

Introduction

Choosing the right wishlist app can influence discovery, conversions, and long-term retention—yet merchants face dozens of single-purpose apps that overlap in features and create tool sprawl. This comparison focuses on two wishlist apps available to Shopify merchants: Stensiled Wishlist by Vowel Web and Fish Wishlist & Quote Request by Native App Co. The goal is to give a clear, objective read on what each app does well, where each falls short, and which types of merchants will benefit most from each.

Short answer: Stensiled Wishlist is a minimal, entry-level wishlist solution with basic analytics and a free tier, best suited for merchants who need a small, no-friction wishlist with save-for-later functionality. Fish Wishlist & Quote Request is a more feature-rich, omnichannel wishlist built for stores that need POS integration, B2B quoting, and multi-market support, and it delivers that at a higher price point. For merchants who want to reduce app fatigue and get wishlist functionality alongside loyalty, reviews, referrals, and VIP tiers, a unified retention platform like Growave offers better value for money and simplifies growth tooling.

This post provides a feature-by-feature comparison of Stensiled Wishlist and Fish Wishlist & Quote Request, analyzes pricing and value, examines integrations and support, and outlines real merchant use cases. It concludes with a practical alternative that consolidates wishlist capability into a broader retention stack.

Stensiled Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Deep Dive Comparison

Feature Set

Core Wishlist Functionality

Stensiled Wishlist focuses on the core wishlist concept: letting visitors save items for later and track wishlist activity. Its feature list highlights save-for-later functionality, custom icons for wishlist buttons, and basic wishlist analytics. The presence of time-range filtering for activity suggests some attention to behavioral reporting.

Fish Wishlist & Quote Request includes the expected wishlist features but extends them into a broader commerce context. The app supports quick wishlist creation, wishlist links for sharing, social proof widgets, and account and checkout widgets. In practice, Fish treats wishlists as a commerce object that can be acted on—converted to draft orders, quoted for B2B customers, or managed via POS.

What this means for merchants:

• If the need is a simple save-for-later tool with some activity tracking, Stensiled covers the basics and offers a free plan.
• If the need is a wishlist that integrates into checkout workflows, POS, and wholesale quoting, Fish is the stronger choice.

B2B and Quote Requests

Stensiled does not list B2B or quoting features. It is a single-purpose wishlist tool without specialized wholesale workflows.

Fish explicitly positions itself for B2B with features like Request a Quote, Draft Order creation from wishlists, Auto Invoicing, and quantity pickers on a wishlist page. The Trade plan is designed for B2B stores and includes those features.

Implication: For merchants selling wholesale or who need buyer-seller negotiation (quotes and drafts), Fish provides built-in functionality that would otherwise require extra tools or workarounds.

POS & Omnichannel Support

Stensiled does not list POS integration as part of its feature set.

Fish supports Shopify POS and lists capabilities such as managing wishlists, purchase history, and abandoned carts in the POS environment. For omnichannel retailers that use in-store terminals or staff-assisted selling, this is a material advantage.

Sharing & Social Proof

Stensiled mentions shareability indirectly through wishlist analytics and save-for-later features but does not highlight social proof widgets or sharable link generation.

Fish promotes wishlist sharing, social proof widgets, and the ability to create shareable wishlist links. That capability can be particularly useful for gift registries, influencers, or users who want to share lists with friends.

Analytics & Reporting

Stensiled includes "Detailed Wishlist Analytics" and the ability to track product and customer activity with time-range filtering. That suggests a focus on measurement for wishlist-driven intent.

Fish includes behavioral elements like previously purchased and abandoned cart, which feed into conversion flows, but it emphasizes actionability (turning wishlist items into orders or quotes) rather than standalone wishlist analytics.

Verdict on features: Stensiled is narrower with a focus on basic analytics and a friction-free wishlist. Fish is broader, enabling wishlist items to be converted across channels, quoted for B2B, and shared for social proof.

Pricing & Value

Stensiled Pricing Structure

• Basic Plan — Free
  • Code-free setup
  • Wishlist analytics
  • Custom icons
  • Save For Later
  • Track activities with time range option
• Advance Plan — $9.99 / month
  • All Basic features; presumably higher limits or support

Stensiled's pricing is straightforward and budget-friendly. A free plan and a low-cost paid option suit cost-conscious stores that need core wishlist functionality without extras.

Fish Pricing Structure

• Starter Wishlist — Free
  • 2-minute setup
  • Up to 100 customers
  • Shopify Flow triggers
  • Klaviyo integration
• Lightning — $40 / month
  • Unlimited wishlists
  • Free migration
  • Checkout upsell & account page extension
  • Previously purchased & abandoned cart
• Trade — $90 / month
  • Designed for B2B
  • Request a Quote
  • Draft Orders from wishlist
  • Auto invoicing
  • Quantity picker on wishlist

Fish’s pricing reflects a tiered approach: a free trial-like starter for small volumes and two paid tiers for larger operations and B2B functionality. That pricing positions Fish as a mid-market to enterprise-friendly wishlist and quoting tool.

Value Considerations

• Stensiled gives strong value for stores that only need wishlist basics. The low price reduces risk and avoids feature bloat.
• Fish gives value when wishlist activity must move downstream into sales workflows, POS, or wholesale processes. The higher monthly cost can be justified if the app reduces manual quoting and supports cross-channel conversion.

When assessing value for money, merchants should calculate the time savings and revenue impact of converting wishlists into quotes, draft orders, or POS purchases. For many growth-stage merchants, those workflow efficiencies offset Fish's higher subscription fees. For micro-merchants, Stensiled’s price point will be a better fit.

Integrations & Extensibility

Stensiled Integrations

Stensiled’s public data does not list multiple native integrations beyond core wishlist analytics. The app appears targeted at a self-contained wishlist experience.

Fish Integrations

Fish lists a broader set of integrations and compatibility:

• Checkout
• Shopify POS
• Customer accounts
• Shopify Flow
• Checkout Extensibility
• Klaviyo
• Draft Orders
• POS features

Fish's integration set supports automated flows (Shopify Flow), email segmentation and automation (Klaviyo), and checkout-level extensions—useful for advanced automation and lifecycle marketing.

Practical takeaways:

• If integration with Klaviyo, Flow, or POS is required, Fish is the more future-proof option.
• If the merchant uses a separate retention platform or a full-suite partner, it may be better to have wishlist data flow into that system. In that case, a consolidated solution that already includes wishlist plus loyalty and reviews could avoid integration work.

Setup, UX, and Customization

Stensiled Setup & Customization

Stensiled advertises code-free setup and custom icons for wishlists. The emphasis on simple setup aligns with merchants who want to enable wishlist quickly without development work. The custom icons feature allows minimal visual alignment with storefront branding.

Limitations:

• No detailed list of theme compatibility, developer API extensibility, or advanced design controls is provided. Merchants with unique theme customizations may need development support or additional configuration.

Fish Setup & Customization

Fish highlights an express 2-minute setup for the Starter plan and offers checkout and account page widgets. It also provides white-glove installation services, suggesting hands-on onboarding for merchants that require custom setup. Fish’s features, such as checkout upsell and account page extensions, indicate a greater degree of in-theme customization.

Advantages:

• For merchants who want wishlists to feel native on product, account, and checkout pages, Fish provides more built-in placement options and customization tools.
• White-glove installation can accelerate time-to-value for stores with complex themes.

Support & Onboarding

Stensiled does not list a support SLA or white-glove onboarding in the provided data. Expect standard documentation and potentially email support, given the app’s simple feature set and low price.

Fish mentions white-glove installation and integration options, implying a higher-touch onboarding model for paid tiers. The presence of POS and B2B features suggests that support will be more structured and responsive for merchants paying for premium tiers.

For merchants that need rapid, assisted implementation—especially when integrating with POS or draft orders—Fish appears to offer stronger onboarding resources. Stores on a shoestring budget comfortable with learning as they go may find Stensiled’s self-service approach adequate.

Reliability, Reviews, and Social Proof

Stensiled has 0 reviews and a 0 rating in the provided data. That suggests limited adoption or newness on the platform. A lack of reviews creates uncertainty around reliability, edge-case handling, and long-term support.

Fish has 7 reviews and a 5-star rating. While the sample size is small, the high rating is a positive signal about merchant satisfaction for the users who left feedback.

Important note: Ratings and review counts are only part of the trust signal. Consider requesting a demo, checking changelogs and support response times, and testing the app on a duplicate theme before deploying to production.

Performance and Code Footprint

Key concerns when adding third-party apps include page load impact, script weight, and the potential for theme conflicts.

• Stensiled's smaller feature set suggests a lighter code footprint and lower risk to storefront performance. Simpler apps typically load fewer assets and have fewer scripts running on every page.
• Fish’s broader capabilities (widgets, POS sync, sharing endpoints) could mean more scripts and assets. Fish claims fast setup and omnichannel capability, but merchants should check performance reports and deferred loading options.

Recommendation: Run Lighthouse or page-speed diagnostics during trial to measure any impact on perceived load times, especially on catalog and product pages where wishlists commonly appear.

Security & Data Ownership

Both apps operate within Shopify’s app model. Merchants should verify:

• Where wishlist data is stored
• How customer identifiers are matched
• Export and GDPR/CCPA compliance
• Ability to migrate wishlist data if switching apps

Fish’s ability to export or convert wishlists into draft orders implies more structured data export capabilities. Stensiled’s analytics claims suggest it retains activity data, but merchants should confirm export and deletion policies.

Scalability & Suitability for Growth

Stensiled is suitable for small to medium catalogs and stores that want baseline wishlist features. Its low cost and simple setup reduce friction for early-stage merchants.

Fish is built to scale into B2B workflows, POS environments, and multi-market storefronts. The Trade tier is explicitly designed for B2B, making Fish appropriate for merchants that expect growth into wholesale and omnichannel sales.

Which App Is Best for Common Merchant Needs?

• Best for Small, Budget-Conscious Stores: Stensiled — free and low-cost plan options with core wishlist features.
• Best for B2B and Wholesale Stores: Fish — quoting, draft orders, auto-invoicing, and quantity controls.
• Best for POS & Omnichannel Sellers: Fish — native POS support and purchase history visibility in-store.
• Best for Merchants Seeking Minimal Tooling: Stensiled — keeps the stack tight if only wishlist is needed.
• Best for Merchants Who Want Wishlist to Drive Conversion Flows: Fish — integrates with checkout, Klaviyo, and Flow to trigger automated journeys.

Implementation Guidance and Best Practices

Questions to Ask Before Installing

• What business outcome is expected from the wishlist feature? (Increase conversion, collect intent, run gift registries, support wholesale quoting)
• Which channels must the wishlist serve? (Online only, in-store via POS, B2B portals)
• What marketing systems need wishlist data? (Klaviyo, Omnisend, internal BI)
• Is the store on Shopify Plus or using Shopify Flow and checkout extensibility?
• What are the acceptable monthly costs for the feature relative to expected revenue lift?

How to Measure Wishlist Success

Use a mix of wishlist-specific and broader metrics:

• Wishlist-to-order conversion rate (what percentage of wishlist items convert to purchases)
• Average order value uplift from wishlist-driven purchases
• Repeat purchase rate of users who use wishlists
• Engagement metrics: number of wishlists created, shares, quote requests initiated
• Impact on retention: assess LTV of customers who interact with wishlist features

Both Stensiled and Fish provide some analytics; Fish’s integrations with Klaviyo and Flow allow more granular behavioral automation, which helps capture and measure downstream conversions.

Migration Considerations

For merchants moving between wishlist providers:

• Export wishlist data or request migration support (Fish explicitly offers free migration in its Lightning plan).
• Validate user mapping between accounts and wishlists to avoid orphaned lists.
• Test on a staging theme to confirm placement and styling.
• Notify customers if wishlists are temporarily affected.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps can solve immediate problems but create long-term complexity. Adding separate apps for wishlist, loyalty, reviews, referrals, and VIP programs increases monthly costs, creates integration overhead, and increases the chance of data silos. This accumulation is commonly referred to as app fatigue.

Growave’s approach—summarized as "More Growth, Less Stack"—packages wishlist functionality within a broader retention platform. By consolidating wishlists with loyalty, referrals, reviews & UGC, and VIP tiers, merchants reduce the number of integrations and centralize customer activity into one system.

Key advantages of a consolidated platform:

• Unified customer profiles that attribute wishlist interactions to loyalty and referral behaviors.
• Fewer billing lines and lower cumulative monthly costs compared with several single-purpose apps.
• Easier implementation for growth marketing tools that depend on cross-feature data (e.g., rewarding customers for review submissions or wishlist conversions).
• Enterprise capabilities such as checkout extensions and headless APIs available in higher tiers.

Growave supports wishlist alongside reward programs, referral campaigns, and review collection, making it a practical alternative for merchants looking to consolidate retention features. Merchants can view and compare plans to decide which bundled option fits their growth stage by checking how to compare plans and pricing.

How Growave Addresses the Typical Shortcomings of Single-Purpose Wishlist Apps

• Data Fragmentation: When wishlist actions live in one app and loyalty points in another, attributing LTV increase to specific behavior is difficult. An integrated platform captures all retention interactions in a single profile.
• Multiple Integrations: Instead of wiring Klaviyo to several apps, Growave integrates with major marketing platforms and provides native connectors—reducing configuration time and maintenance.
• Feature Gaps: A single-purpose wishlist app cannot reward customers for wishlist-driven purchases or incentivize sharing in the same way a unified retention suite can. Growave combines wishlist behavior with rewards and referral incentives.
• Cost Efficiency: The combined monthly cost of multiple specialized apps often exceeds an all-in-one solution that bundles the most valuable retention features together. Merchants can evaluate bundled ROI by visiting Growave’s pricing to compare plans and pricing.

Growave Features Relevant to Wishlist, Retention, and Growth

• Loyalty & Rewards: Merchants can build branded reward programs with points, actions, and redemption logic that directly reward wishlist-driven actions. Explore how merchants build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Growing social proof is easier when reviews, photos, and UGC are collected and surfaced alongside products and wishlists. Learn how to collect and showcase authentic reviews.
• Wishlist: Native wishlist support is included alongside rewards and referrals, meaning wishlist data informs other retention activities.
• Referrals & VIPs: Encourage sharing of wishlists and reward advocates through referral programs and VIP tier segmentation.
• Integrations & Platform Support: Growave integrates with major marketing tools and supports Shopify Plus stores. Learn about tailored options for solutions for high-growth Plus brands.

The consolidated model shortens implementation cycles and centralizes customer engagement. Merchants that want to see Growave in action and discuss migration or feature mapping can book a demo with the Growave team.

How an Integrated Approach Supports Tactical Use Cases

• Incentivize wishlist sharing: reward customers with points when their wishlist results in a referral purchase, tracking the flow from share to conversion.
• Convert wishlist items into loyalty triggers: apply bonus points or limited-time discounts when a wishlist item becomes available or is abandoned for a set period.
• Link wishlist to review requests: prompt users who purchased wishlist items to leave reviews and collect UGC to enhance social proof.
• Streamline B2B flows: while single wishlist apps may offer quoting, an integrated platform lets merchants build custom reward rules for B2B accounts and consolidate invoicing workflows.

For merchants evaluating whether consolidation makes sense, Growave’s plans present a clear path: merchants can explore bundled capabilities and pricing to see which package aligns with growth targets and tooling budgets by visiting the Growave pricing page to compare plans and pricing. Merchants can also install the app directly and test features from the Shopify listing by choosing to install Growave from the Shopify App Store.

Realistic Migration Path

• Trial and map features: start by testing wishlist and reviews functionality in parallel to an existing wishlist app, ensuring no loss of data during migration.
• Migrate data selectively: move wishlists or user segments in stages while keeping the old app active until verification is complete.
• Consolidate automations: re-create flows (email triggers, Klaviyo segments, loyalty rewards) in the integrated platform, then decommission redundant apps.
• Measure impact: track LTV, repeat purchase rate, and retention before and after consolidation to validate the business case.

To explore how Growave supports merchants of different sizes, including enterprise needs, merchants can review customer stories and platform capabilities to find practical inspiration by viewing customer stories from brands scaling retention. For merchants on Shopify Plus, options and support plans are available for high-growth operations; see dedicated solutions for high-growth Plus brands.

Comparative Summary: When to Choose Each Option

• Choose Stensiled Wishlist if:
  • The primary need is a lightweight wishlist or save-for-later function.
  • Budget is a primary constraint and the merchant prefers a minimal monthly fee.
  • The store does not require POS or B2B quoting functionality.
  • A simple analytics view of wishlist activity is sufficient.
• Choose Fish Wishlist & Quote Request if:
  • The store needs wishlist-driven B2B workflows, quoting, or draft orders.
  • POS integration and in-store wishlist management are required.
  • Multi-language and multi-currency markets are part of the business plan.
  • The merchant values white-glove onboarding and deeper checkout extensions.
• Consider an integrated retention platform (Growave) if:
  • The merchant is building a retention strategy across loyalty, referrals, reviews, and wishlists.
  • Reducing the number of apps and consolidating data is a priority to improve LTV and reduce maintenance.
  • The merchant expects to scale and needs enterprise-level features such as checkout extensions, API access, and priority support.
  • The merchant wants to test bundled ROI before committing to multiple subscriptions—compare options and pricing by visiting Growave to compare plans and pricing or install from the Shopify App Store.

Conclusion

For merchants choosing between Stensiled Wishlist and Fish Wishlist & Quote Request, the decision comes down to scope and long-term strategy: Stensiled is a low-cost, simple wishlist for stores that only need save-for-later and basic analytics; Fish is for merchants who need omnichannel wishlists, POS and B2B quoting, and integrations that support conversion flows. If the objective is to build retention, increase LTV, and reduce tool sprawl, consolidating wishlist with loyalty, reviews, and referrals can provide more value for money and cleaner data.

For merchants ready to overcome the limits of single-purpose apps and unify retention efforts across wishlist, loyalty, referrals, and reviews, consider exploring Growave’s all-in-one platform—start a 14-day free trial to explore Growave's integrated retention stack. Start a 14-day free trial to explore Growave's integrated retention stack.

Merchants can also learn more or install the app directly by choosing to install Growave from the Shopify App Store. To evaluate how Growave’s features map to specific retention goals, explore how to collect and showcase authentic reviews and how to build loyalty and rewards that drive repeat purchases.

FAQ

• How does Stensiled Wishlist differ from Fish Wishlist for a merchant who only needs basic wishlist functionality?
  • Stensiled focuses on core wishlist features, basic analytics, and a minimal cost structure, making it suitable for merchants who only need save-for-later behavior and activity reports. Fish includes more commerce-focused features (quotes, POS, draft orders) that matter when wishlist items must directly convert into sales or be managed across channels.
• Does Fish Wishlist justify its higher price for B2B stores?
  • For merchants that require quoting, draft orders, auto-invoicing, and quantity management on wishlists, Fish’s Trade plan offsets manual processes and reduces friction in B2B sales. The time saved on quoting and conversion workflows can justify the higher monthly cost.
• How does an all-in-one platform compare to specialized wishlist apps?
  • An integrated platform bundles wishlist capability with loyalty, referrals, reviews, and VIP tiers. This consolidation reduces tool sprawl, centralizes customer data, and enables cross-feature strategies (for example, rewarding wishlist shares or building automated campaigns around wishlist abandonments). For many merchants, the combined value and reduced maintenance provide better value for money than multiple single-purpose apps.
• If a merchant plans to scale internationally and across channels, which option is most future-proof?
  • Fish offers multi-currency and multi-language support with POS and checkout integrations, which is valuable for omnichannel scaling. However, for broad retention and LTV strategies across markets, a platform that combines wishlist with loyalty and reviews—such as Growave—provides a more holistic framework and reduces integration overhead. Merchants can compare bundled options and pricing to find the best fit by visiting Growave to compare plans and pricing.