Stensiled Wishlist vs Fish Wishlist & Quote Request: Comparison

Introduction

Navigating the Shopify app ecosystem to find tools that genuinely support business growth can be a significant challenge for any merchant. The abundance of single-purpose applications often leads to a complex web of subscriptions, integrations, and administrative overhead, commonly referred to as “app fatigue.” Choosing the right tools, especially for foundational elements like wishlists, requires careful consideration of features, scalability, and overall value.

Short answer: For basic wishlist functionality with strong analytics, Stensiled Wishlist offers a straightforward option, especially for new stores. Fish Wishlist & Quote Request caters to a broader audience, including B2B and POS-integrated businesses, with more advanced sharing and quote request capabilities. Ultimately, the choice depends on specific store needs, but an integrated platform can often streamline operations and reduce the common issues associated with managing multiple individual apps.

This article provides a detailed, objective comparison of two prominent Shopify wishlist apps: Stensiled Wishlist and Fish Wishlist & Quote Request. The goal is to equip merchants with the insights needed to make an informed decision, examining their core features, pricing, integration capabilities, and ideal use cases to clarify which app might best serve particular business requirements.

Stensiled Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Deep Dive Comparison

Wishlist functionality is more than just a convenience; it is a strategic tool for customer retention, inventory planning, and sales recovery. It allows customers to save items they are interested in, providing valuable data to merchants about demand and purchase intent, even when an immediate purchase isn't feasible. Understanding the nuances between different wishlist apps is crucial for selecting a solution that aligns with specific business objectives.

Core Features and Workflows

The fundamental purpose of a wishlist app is to enable customers to bookmark products for future reference. However, the depth of this functionality, and how it integrates with other store operations, varies significantly between applications.

Wishlist Functionality

Stensiled Wishlist focuses on providing a straightforward, customer-centric wishlist experience. Its core offerings include:

• Code-free setup: This indicates ease of installation and integration without requiring technical expertise, making it accessible for merchants without dedicated development resources.
• Wishlist Analytics: The description highlights "Detailed Wishlist Analytics" and the ability to "Track products, customers activities, with time range filtering." This suggests a focus on providing insights into customer preferences and engagement with saved items. Merchants can likely see which products are most frequently wishlisted, by whom, and over what periods.
• Custom Icons: The option for "Wishlist button icons selection" allows for some customization of the frontend appearance, helping the wishlist feature blend with the store's existing branding.
• Save For Later: This feature is explicitly listed, indicating that customers can move items from their cart to a wishlist, or simply save items they are considering, which can reduce abandoned carts by offering an alternative to immediate purchase.

The workflow with Stensiled Wishlist appears to be primarily about allowing customers to save items and for merchants to track these activities. It's designed to be simple and effective for its stated purpose.

Fish Wishlist & Quote Request, conversely, offers a much broader feature set, extending beyond basic wishlist creation to support more complex sales scenarios and customer interactions.

• Express Wishlist: Fast Setup plus Checkout & Account Widgets: This indicates not only quick deployment but also deep integration points within the customer journey, specifically at checkout and within customer account pages. This can make the wishlist a more seamless part of the shopping experience.
• Share: Create wishlist links & use Social Proof widgets to boost sales: This capability adds a viral component to wishlists. Customers can share their wishlists with friends and family, potentially driving new traffic and sales. The inclusion of "Social Proof widgets" suggests features that display popular wishlisted items, leveraging peer influence to encourage purchases.
• Markets: Multi-language & multi-currency support: For merchants targeting international audiences, this is a critical feature. It ensures that the wishlist experience is localized and relevant to customers regardless of their geographic location or preferred currency, which is vital for international expansion.
• Previously Purchased & Abandoned Cart (Lightning Plan): The ability to track previously purchased items and integrate with abandoned cart recovery efforts is a powerful sales tool. It allows merchants to re-engage customers with items they've shown interest in or purchased before, facilitating repeat business.

The core wishlist functionality in Fish Wishlist is enhanced by sharing capabilities and multi-market support, making it suitable for a wider range of business models.

Analytics and Reporting

Both apps emphasize analytics, but with differing levels of detail based on their descriptions.

Stensiled Wishlist specifically mentions "Detailed Wishlist Analytics" and the ability to "Track products, customers activities, with time range filtering." This implies a focus on understanding customer intent, popular items, and trends over time. For a merchant keen on internal data analysis to inform product development, marketing campaigns, or inventory management, these details would be highly valuable. The emphasis here is on understanding what customers want to buy, even if they aren't buying it immediately.

Fish Wishlist & Quote Request does not explicitly detail its analytics capabilities in the same way. While it offers features like tracking "Previously Purchased & Abandoned Cart" (on higher plans) which inherently involves data, the description does not highlight a dedicated "analytics dashboard" or "detailed reporting" beyond these functions. Merchants might infer basic tracking related to wishlist usage and sharing, but the specific depth of reporting on customer activities within the wishlist feature is not as clearly defined as with Stensiled Wishlist. However, its integration with Klaviyo suggests that data can be leveraged for email marketing automation, which is a form of actionable intelligence.

Special Features (B2B, POS, Social Proof)

This is where the two apps diverge significantly, catering to different market segments.

Stensiled Wishlist does not specify any special features for B2B (Business-to-Business) operations, POS (Point of Sale) integration, or advanced social proof mechanisms beyond custom icons. Its feature set appears to be geared towards standard B2C (Business-to-Consumer) e-commerce stores seeking a straightforward wishlist solution. The app's simplicity is its strength here, avoiding complexity not needed by its target user.

Fish Wishlist & Quote Request clearly targets a broader and more specialized market with these features:

• B2B: Request a Quote, B2B pricing, Draft Order Integration: This is a major differentiator. For merchants operating in the B2B space, the ability to allow customers to request a quote directly from their wishlist, view B2B-specific pricing, and convert wishlists into Shopify Draft Orders is indispensable. This streamlines the sales process for wholesale or volume buyers, eliminating the need for manual inquiries or external systems. Auto Invoicing and Quantity Picker on Wishlist (Trade plan) further enhance the B2B utility.
• POS: Manage wishlists, purchase history & abandoned Carts: This integration with Shopify POS means that sales associates in physical retail locations can access customer wishlists, view purchase history, and even address abandoned carts. This creates an omnichannel experience, where online and offline interactions are seamlessly connected, improving customer service and sales opportunities in a brick-and-mortar setting.
• Social Proof widgets to boost sales: As mentioned, these widgets can display real-time data or trends about popular wishlisted items, subtly influencing other shoppers and creating a sense of urgency or desirability.

These specialized features position Fish Wishlist & Quote Request as a more versatile tool for merchants with complex operational needs, particularly those bridging online and offline sales or serving a B2B clientele.

Customization and Control

The ability to tailor an app's appearance and behavior to match a brand's identity and operational flow is crucial for a cohesive customer experience.

User Experience (Frontend)

Stensiled Wishlist offers "Custom Icons" for the wishlist button. This provides a basic level of visual customization to ensure the button integrates visually with the store's design. The "Code-free setup" also implies that its frontend implementation is generally designed to be non-intrusive and work out-of-the-box, minimizing the need for extensive design adjustments. The simplicity of its feature set likely means a clean and predictable user interface for the wishlist itself.

Fish Wishlist & Quote Request offers "Extensive options to create an omnichannel custom wishlist shopping experience." This phrase suggests a higher degree of customization possibilities, not just for icons but potentially for layout, placement, and interactive elements of the wishlist feature across various touchpoints (online store, checkout, customer accounts, POS). Its "White Glove Installation" option also implies that for merchants needing a highly bespoke experience, expert assistance is available to achieve specific design and functional requirements. Multi-language and multi-currency support also inherently contribute to a more customized and localized experience for global customers.

Admin Experience (Backend)

For Stensiled Wishlist, the "Code-free setup" and "Wishlist Analytics" with "time range filtering" suggest an intuitive backend interface where merchants can easily install the app, access basic settings, and view data without technical hurdles. The focus is on functionality and data accessibility rather than complex configuration. Its two-plan structure (Free and Advance) also implies a relatively straightforward set of options to manage.

Fish Wishlist & Quote Request likely has a more complex admin interface given its broader feature set, particularly for B2B, POS, and advanced sharing options. Managing quote requests, B2B pricing, and draft order integrations would require dedicated sections within the admin panel. While "Fast Setup" is advertised, the "Extensive options" also mean there are more settings to configure for a merchant to fully leverage all capabilities. The "Free Migration from Other Apps" (Lightning plan) also hints at an admin experience designed to handle more data and complexity, suggesting a robust backend for managing multiple aspects of customer engagement.

Pricing Structure and Value for Money

Evaluating the cost of a Shopify app involves looking beyond the monthly fee to consider the total value derived from its features, scalability, and impact on business goals.

Stensiled Wishlist Plans

Stensiled Wishlist offers two plans:

• Basic Plan (Free): This plan includes "Code-free setup, Wishlist Analytics, Custom Icons, Save For Later, Track activities with time range option." This is a highly attractive entry point for new stores or those with limited budgets who need basic, reliable wishlist functionality and analytics. The free plan provides immediate value without financial commitment.
• Advance Plan ($9.99 / month): The description states it includes "Code-free setup, Wishlist Analytics, Custom Icons, Save For Later, Track activities with time range option." The descriptions for both plans appear identical in the provided data, suggesting that the "Advance Plan" might offer more usage limits (e.g., unlimited wishlists, more detailed historical data retention, or priority support) that are not explicitly detailed. Without further clarification, the explicit feature distinction between the free and paid plan is unclear from the provided data. Assuming the paid plan offers scaling benefits or enhanced performance, it represents a cost-effective option for growing stores that appreciate the simplicity and analytics focus.

Fish Wishlist & Quote Request Plans

Fish Wishlist & Quote Request offers a tiered pricing structure that clearly differentiates based on features and scalability, targeting different merchant needs:

• Starter Wishlist (Free): Includes "2 Minute Setup, Up to 100 customers, Shopify Flow Triggers, Klaviyo Integration." This free plan is more feature-rich than Stensiled Wishlist's free offering, with integration capabilities for Shopify Flow and Klaviyo, but it has a clear limitation of "Up to 100 customers." This plan is ideal for very small businesses or those wishing to test the app's advanced integrations before committing.
• Lightning ($40 / month): This plan includes "Unlimited wishlists, Free Migration from Other Apps, Checkout Upsell & Account Page Extension, Previously Purchased & Abandoned Cart." This represents a significant jump in price but unlocks unlimited usage and powerful features like checkout upsell opportunities and advanced cart recovery tools. The "Free Migration" service adds value for merchants switching from other apps.
• Trade ($90 / month): Designed for B2B, this plan offers "Request a Quote function, Create Draft Orders from Wishlist, Auto Invoicing, Quantity Picker on Wishlist." This premium plan caters specifically to the complex needs of B2B merchants, justifying its higher price point with specialized functionalities that streamline wholesale operations.

Overall Value Proposition

Stensiled Wishlist offers strong value for merchants who need straightforward wishlist functionality with robust analytics at a very low cost (potentially free indefinitely for basic use). Its value lies in its simplicity and focus on core intent tracking.

Fish Wishlist & Quote Request provides value through its extensive feature set, particularly for B2B, POS-integrated stores, and those prioritizing social sharing and advanced customer engagement. Its tiered pricing model means merchants pay for the advanced capabilities they need, with the "Trade" plan offering highly specialized tools for a niche market. The "Starter Wishlist" free plan also offers considerable value with integrations for Klaviyo and Shopify Flow, making it a powerful entry point for stores with more advanced marketing needs, albeit with a customer limit.

For merchants sensitive to costs or starting small, Stensiled Wishlist's "Advance Plan" at $9.99/month seems to offer a more accessible paid tier compared to Fish Wishlist's $40/month "Lightning" plan, although the feature sets are not directly comparable. When considering overall investment, merchants should map their requirements against the features of each plan, keeping in mind future growth and the potential for increased sophistication in their marketing and sales operations.

Integrations and Compatibility

The effectiveness of any Shopify app is often amplified by its ability to integrate seamlessly with other tools in a merchant's tech stack.

"Works With" Ecosystem

Stensiled Wishlist does not specify any "Works With" integrations in the provided data. This absence might suggest a standalone design, or that its integrations are not a primary selling point. For merchants, this could mean that data collected by the wishlist app might not easily flow into other marketing automation platforms, CRM systems, or analytics dashboards without custom development or manual export/import processes. Its simplicity might preclude the need for complex integrations for its target audience.

Fish Wishlist & Quote Request boasts a strong list of integrations, indicating its design as part of a broader e-commerce ecosystem:

• Checkout, Shopify POS, Customer accounts, Shopify Flow, Flow Checkout Extensibility: These native Shopify integrations highlight deep compatibility with core Shopify functionalities. Integration with Shopify Flow is particularly powerful, allowing merchants to automate actions based on wishlist events (e.g., send an email when a wishlisted item goes on sale). POS integration enables omnichannel management of customer data.
• Klaviyo: This is a significant integration for email marketing automation. It means wishlist data (e.g., items added to a wishlist, wishlist creation) can be used to trigger targeted email campaigns, nurture leads, and recover sales through personalized communication.
• Draft Orders: Crucial for B2B functionality, enabling direct conversion of wishlists into orders that can be managed within Shopify's admin.

The extensive "Works With" list for Fish Wishlist & Quote Request suggests it is designed to be a component of a sophisticated, interconnected tech stack, providing more avenues for automation and data leverage.

Data Exchange and Synergies

For Stensiled Wishlist, the analytics focus ("Detailed Wishlist Analytics," "Track products, customers activities") implies that data is collected and presented within the app's dashboard. Without specified integrations, leveraging this data beyond the app itself would likely require manual efforts. This might be sufficient for smaller operations where data analysis is internal, but could become a bottleneck for advanced segmentation or automated marketing.

For Fish Wishlist & Quote Request, the explicit integrations with Shopify Flow and Klaviyo enable significant data synergies. Wishlist events can be used to:

• Trigger automated email flows in Klaviyo (e.g., "Your wishlisted item is almost out of stock!").
• Automate internal processes via Shopify Flow (e.g., notify sales team when a high-value customer adds specific items to a B2B quote request).
• Create a unified view of customer behavior across wishlists, purchases, and marketing interactions.

These integrations transform wishlist data from passive information into active triggers for marketing, sales, and operational efficiency, contributing significantly to a store's retention strategy and ability to increase customer lifetime value.

Customer Support Expectations and Reliability

The level of support and the perceived reliability of an app are often signaled by developer reputation and user reviews.

Developer Presence and Review Signals

Stensiled Wishlist, developed by Vowel Web, currently has "0 reviews" and a "0 rating" in the provided data. This means there is no public feedback from other merchants to gauge its reliability, ease of use, or the responsiveness of its support team. While a new app might naturally have no reviews, this lack of social proof can make it harder for merchants to assess potential issues or the quality of the support they might receive. Merchants considering this app would rely solely on its described features and their own testing experience.

Fish Wishlist & Quote Request, developed by Native App Co, has "7 reviews" with a "5 rating." While 7 reviews is a relatively small number, a perfect 5-star rating across these reviews is a positive signal. It suggests that the existing user base has had very positive experiences with the app and its developers. A high rating often correlates with good functionality, reliable performance, and effective customer support, giving prospective users a greater degree of confidence. The mention of "White Glove Installation available by our team" also suggests a commitment to ensuring successful implementation, which can be a strong indicator of dedicated support.

Installation and Onboarding

Stensiled Wishlist highlights "Code-free setup," suggesting a straightforward installation process that can be completed without technical expertise. The simplicity of its feature set likely means a minimal onboarding period, allowing merchants to quickly get the wishlist functionality live on their store.

Fish Wishlist & Quote Request also mentions "2 Minute Setup" for its Starter plan, indicating ease of initial deployment. However, given its broader set of advanced features, particularly for B2B and POS, merchants looking to leverage these capabilities might find the setup process to be more involved, requiring configuration of specific settings for quotes, B2B pricing, or POS workflows. The "White Glove Installation" option explicitly addresses this by offering expert assistance for a seamless setup, especially for complex use cases. This provides assurance that even highly customized or integrated setups can be managed effectively.

Performance, Compatibility, and Operational Overhead

Beyond features and price, merchants must consider how an app impacts their store's performance and their internal operational efficiency.

Impact on Store Speed

For any Shopify app, minimizing impact on store loading speed is paramount for user experience and SEO.

Stensiled Wishlist's "Code-free setup" and relatively focused feature set suggest a lightweight application. A simpler app with fewer scripts or complex integrations typically has less overhead, potentially leading to a minimal impact on page load times. However, without specific performance metrics or benchmarks, this remains an assumption based on its described simplicity.

Fish Wishlist & Quote Request, with its extensive features including checkout widgets, account page extensions, social proof widgets, and multi-language support, might potentially have a larger footprint on store performance. Implementing these features often involves more JavaScript or other resources. However, modern app development prioritizes performance, and "Lightning Fast Wishlist" in its description suggests the developer is aware of and aims to address speed concerns. Merchants with high traffic or complex themes would need to monitor their store's performance carefully after installation.

Scaling Considerations

As a store grows, its app needs evolve.

Stensiled Wishlist, with its basic and advanced plans (though feature differentiation is unclear), appears suitable for small to medium-sized stores seeking a dependable wishlist without extensive growth-stage features like B2B or multi-market. Its value might decrease for stores with highly specialized needs that require integration with an evolving tech stack or international expansion.

Fish Wishlist & Quote Request is clearly designed with scaling in mind, evidenced by:

• Unlimited wishlists on its Lightning plan.
• Multi-language & multi-currency support for international growth.
• B2B features for expanding into wholesale or institutional sales.
• Shopify Flow & Klaviyo integrations for advanced automation as marketing efforts scale.
• Shopify Plus readiness with support for advanced features within Checkout and Customer Accounts.

This app is better positioned for merchants with ambitious growth plans, especially those looking to diversify into B2B or expand globally, or those operating a sophisticated omnichannel strategy.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants frequently face a growing challenge known as “app fatigue.” This occurs when managing numerous single-purpose Shopify apps leads to fragmented data, inconsistent customer experiences, increased operational complexity, and a rising total cost of ownership. Each app requires its own setup, maintenance, and integration, often creating data silos that hinder a holistic view of customer behavior. This fragmented approach can make it difficult to implement comprehensive retention strategies and achieve sustainable growth.

An alternative approach is to consolidate essential customer retention functionalities into a single, integrated platform. Growave embodies this "More Growth, Less Stack" philosophy by offering a comprehensive suite of tools designed to enhance customer loyalty and drive repeat purchases from one centralized dashboard. Instead of piecing together separate solutions for wishlists, loyalty programs, reviews, and referrals, Growave provides these features within a unified ecosystem. This integrated approach not only simplifies management but also ensures seamless data flow and a consistent brand experience across all customer touchpoints.

For instance, while dedicated wishlist apps are valuable, an all-in-one solution like Growave integrates the wishlist with other powerful retention tools. Merchants can combine loyalty programs that keep customers coming back with their wishlist features, perhaps by offering bonus points for items added to a wishlist that are later purchased. Similarly, by also managing collecting and showcasing authentic customer reviews within the same platform, businesses can connect positive feedback directly to product pages, influencing purchasing decisions and enhancing trust. If consolidating tools is a priority, start by choosing a plan built for long-term value. This integrated strategy provides a a clearer view of total retention-stack costs by reducing the need for multiple subscriptions and the associated integration headaches.

Growave's integrated platform provides several modules that address the broader needs of a growing e-commerce business. Beyond wishlists, it empowers merchants to build robust VIP tiers and incentives for high-intent customers that are seamlessly connected to overall customer engagement data. This allows for a more personalized and effective approach to customer retention, as loyalty points can be earned and redeemed across various interactions, not just purchases. Moreover, the platform facilitates leveraging social proof that supports conversion and AOV through automated review requests and user-generated content displays. This means reviews can be collected and published efficiently, building trust and encouraging new purchases.

Furthermore, for stores with advanced needs, Growave offers capabilities designed for Shopify Plus scaling needs. This includes support for high-volume stores, advanced customization, and critical integrations that are essential for enterprise-level operations. By providing features aligned with enterprise retention requirements, Growave helps larger businesses maintain a cohesive and powerful retention strategy without the complexities that often arise from a disparate app stack. This consolidation of tools, from wishlist management to comprehensive loyalty and review programs, allows merchants to focus on strategic growth initiatives rather than the intricacies of managing numerous individual apps. Before making a decision, a thorough evaluation, including reviewing the Shopify App Store listing merchants install from, can provide further insights into the platform's comprehensive capabilities and merchant feedback. The value proposition is centered on streamlining operations, gaining deeper customer insights, and fostering stronger relationships, ultimately contributing to a higher customer lifetime value.

Conclusion

For merchants choosing between Stensiled Wishlist and Fish Wishlist & Quote Request, the decision comes down to the specific scale and complexity of their operations. Stensiled Wishlist is an excellent fit for smaller to medium-sized stores seeking a simple, analytics-focused wishlist solution with a cost-effective entry point, particularly if B2B or POS functionalities are not a priority. Its emphasis on detailed analytics offers valuable insights into customer intent without extensive overhead.

Conversely, Fish Wishlist & Quote Request is designed for merchants with more advanced requirements, including B2B operations, Shopify POS integration, multi-language support, and a desire for social sharing and advanced marketing integrations like Klaviyo and Shopify Flow. Its tiered pricing model reflects the increased feature set and scalability it offers, making it a robust choice for growing businesses or those with specialized sales channels. The presence of positive reviews, though few, also offers a degree of confidence in its reliability and support.

However, many merchants find themselves navigating a complex landscape of single-function apps, leading to fragmented customer data, inconsistent user experiences, and substantial administrative overhead. This "app fatigue" can hinder the execution of a truly integrated retention strategy. An all-in-one platform like Growave offers a strategic alternative by consolidating loyalty and rewards, reviews and UGC, referrals, and wishlist functionalities into a single, cohesive system. This approach simplifies management, ensures data consistency, and provides a comprehensive view of customer engagement, ultimately driving repeat purchases and increasing customer lifetime value more efficiently. When considering the long-term impact on customer relationships and operational efficiency, it is beneficial to look at solutions that integrate these critical functions. Businesses focused on scaling sustainably often benefit from a solution that can cover multiple aspects of customer engagement without introducing unnecessary complexity. Understanding how the app is positioned for Shopify stores can help clarify the scope of an integrated platform. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

What is a wishlist app and why is it important for an e-commerce store?

A wishlist app allows customers to save products they are interested in buying later. It's important for e-commerce stores because it helps capture purchase intent even if a customer isn't ready to buy immediately. This reduces abandoned carts, provides valuable data on popular products, aids in inventory planning, and allows merchants to re-engage customers with targeted promotions (e.g., "Your wishlisted item is on sale!"). Wishlists act as a persistent reminder for customers and a data source for merchants.

How do Stensiled Wishlist and Fish Wishlist & Quote Request differ in their target audience?

Stensiled Wishlist primarily targets small to medium-sized B2C stores that need a straightforward, cost-effective wishlist solution with a focus on basic analytics. It is suitable for merchants whose core need is to allow customers to save items and for the merchant to track this activity. Fish Wishlist & Quote Request, on the other hand, caters to a broader audience, including B2B businesses that need quote request functionalities, stores with physical retail locations requiring Shopify POS integration, and merchants focused on social sharing and multi-market support. Its features are geared towards more complex operational needs and advanced customer engagement strategies.

What should merchants consider when evaluating the cost of a wishlist app?

When evaluating the cost, merchants should look beyond the monthly subscription fee. Important factors include: the features included in each plan and whether they align with current and future business needs; any limitations on customer count, wishlist items, or data retention; the app's impact on store performance; and its compatibility with other essential tools in the tech stack. The true value is derived from how effectively the app supports sales, retention, and operational efficiency, rather than just the lowest sticker price. Investing in an app that scales with the business and offers robust integrations can lead to a lower total cost of ownership over time.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform, such as Growave, consolidates multiple customer retention functionalities (like wishlists, loyalty programs, reviews, referrals) into a single system. This contrasts with specialized apps that focus on one specific feature. The key benefits of an all-in-one approach include unified customer data, which enables more personalized marketing and a consistent customer experience. It also simplifies app management, reduces integration issues, and often provides a better value proposition by avoiding the stacked costs of multiple subscriptions. While specialized apps can offer deep functionality in their niche, they can contribute to "app fatigue" and create data silos, making it harder to get a complete view of customer journeys and to execute comprehensive retention strategies.