Stensiled Wishlist vs. CP24 Advanced Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a frequent decision for Shopify merchants who want to boost engagement, reduce friction at checkout, and capture intent signals for future marketing. Many stores add a wishlist to improve conversion and gather product interest data, but single-purpose apps can vary widely in features, maturity, and long-term value.

Short answer: Stensiled Wishlist is a straightforward, code-free option that targets merchants who need simple wishlist basics like "save for later" and time-filtered activity tracking. CP24 Advanced Wishlist adds more promotional features—guest wishlists, multiple lists, and web push reminders for price drops and low stock—making it a stronger pick for stores that want wishlist-driven reactivation. For merchants seeking a higher-value path that reduces tool sprawl and combines wishlist functionality with loyalty, reviews, and referrals, an integrated platform like Growave is often a better value for money.

This article provides a feature-by-feature, impartial comparison of Stensiled Wishlist (by Vowel Web) and CP24 Advanced Wishlist (by CloudPlug24). The goal is to clarify which app fits which use case, highlight trade-offs, and explain when a consolidated retention platform may be a smarter strategic choice.

Stensiled Wishlist vs. CP24 Advanced Wishlist: At a Glance

Deep Dive Comparison

Feature Set

Both apps aim to capture product interest, but they approach the problem differently. The following sections evaluate core wishlist capabilities and adjacent features that influence store growth.

Wishlist Types and Flexibility

• Stensiled Wishlist:
  • Promotes a "Save For Later" experience and basic wishlist behavior.
  • Highlights include a code-free setup, custom icons, and wishlist analytics.
  • Appears focused on a single wishlist concept rather than multiple lists per customer.
• CP24 Advanced Wishlist:
  • Supports guest wishlists and multiple wishlist creation per customer.
  • Syncs wishlists across devices when customers are signed in, reducing friction across sessions.
  • Multiple wishlist support is important for stores selling across categories (e.g., gifts, seasonal items) where customers want separate lists.

Implication: Stores that only need a single save-for-later or wishlist button may find Stensiled sufficient. Brands that want segmented wishlists or to enable anonymous visitors to save items will benefit from CP24’s broader flexibility.

Re-engagement: Price Drops, Low Stock, and Reminder Campaigns

• Stensiled Wishlist:
  • Described features focus on analytics and activity tracking; no explicit list of automated price-drop or low-stock reminders in the public description.
• CP24 Advanced Wishlist:
  • Explicitly offers price-drop and low-stock reminders for wishlisted items.
  • Collects push tokens and supports web push campaigns to re-engage visitors about wishlist items.

Implication: For merchants aiming to drive recovery via automated reminders, CP24 has a clear advantage. These automated triggers convert wishlist intent into repeat sessions and purchases without heavy manual intervention.

Push Notifications and Web Push

• Stensiled Wishlist:
  • No public web push or push token collection feature described.
• CP24 Advanced Wishlist:
  • Collects customer and visitor push tokens and supports web push campaigns.
  • Plans list monthly push impression limits, indicating a built-in notification infrastructure.

Implication: If push re-engagement is a priority, CP24 provides a native path to reach visitors directly in the browser. This can amplify wishlist effectiveness, especially for price-sensitive shoppers.

Analytics and Reporting

• Stensiled Wishlist:
  • Advertises "Detailed Wishlist Analytics" and time-range filtering for tracking product and customer activity.
  • Useful for understanding what products are attracting interest and when.
• CP24 Advanced Wishlist:
  • Includes a metrics dashboard and tiered reporting features; higher plans add more detailed reports.
  • Reports are tied to wishlist item limits and push impression caps in each plan.

Implication: Both apps provide analytics, but CP24 places analytics within a broader engagement architecture (reminders + push). Stensiled positions analytics as a core capability without the re-engagement layer.

UI, Customization, and Localization

• Stensiled Wishlist:
  • Offers custom icons and code-free setup, indicating a focus on quick deployment and simple visual control.
  • No explicit mention of multi-language support.
• CP24 Advanced Wishlist:
  • Described as "fully configurable" with full manageability of front-store text to support non-English languages.
  • Also claims responsive design compatible with all devices.

Implication: International stores or those that require fine-grained language control will likely prefer CP24. Stores that need a lightweight icon-only control prefer Stensiled’s simplicity.

Guest Experience and Sharing

• Stensiled Wishlist:
  • Emphasizes save-for-later and activity tracking but does not explicitly list guest wishlist or sharing features.
• CP24 Advanced Wishlist:
  • Explicitly supports guest wishlist and "Share Wishlist" as a feature on the free plan.
  • Shareability adds social and gifting utility; useful for referral-style behaviors or driving traffic from external referrals.

Implication: Social or gifting use cases favor CP24, since sharing and guest lists lower the barrier for non-registered shoppers.

Performance and Front-End Footprint

Neither app lists detailed benchmarks or resource usage figures publicly. General considerations:

• Any additional script can increase page weight and render time if not optimized.
• Apps with web push and notification services often include background scripts and service worker registration, which can have small but measurable impacts.
• Code-free, minimal installations (as advertised by Stensiled) typically aim for a lighter footprint, but the absence of public performance metrics means merchants should test in a staging environment.

Recommendation: Always test wishlist installs on a staging theme to measure real-world speed impact before rolling out to production.

Pricing & Value

Pricing determines the long-term cost of retaining wishlist functionality and scaling wishlist-driven campaigns. Neither app is especially expensive, but there are meaningful differences in caps and what each plan unlocks.

Stensiled Wishlist Pricing

• Basic Plan — Free
  • Code-free setup
  • Wishlist analytics
  • Custom icons
  • Save For Later
  • Track activities with time-range option
• Advance Plan — $9.99 / month
  • Same list of features (no public note of additional quotas or scaling metrics)

Value considerations:

• Stensiled’s free plan provides a sensible entry point for merchants testing the wishlist concept.
• The Advance Plan price sits at parity with mid-tier wishlist apps, but public information does not clarify what additional benefit the $9.99 tier provides beyond the Basic Plan. This opacity can make it harder to judge scalability and to know when to upgrade.

CP24 Advanced Wishlist Pricing

• FREE
  • Share wishlist
  • Metrics dashboard
  • Visitor/Guest wishlist
  • Welcome & Push Campaign
  • Up to 100 wishlist items/month
  • Up to 100 push impressions/month
• BASIC — $2.99 / month
  • All Free features
  • Detailed reports
  • Multiple wishlist
  • Price drop & low stock reminders
  • Up to 2K wishlist items/month
  • Up to 10K push impressions/month
• PROFESSIONAL — $9.99 / month
  • All Basic features
  • 10K wishlist items/month
  • 50K push impressions/month
  • Unlimited sessions/month
• ENTERPRISE — $19.99 / month
  • All Professional features
  • 25K wishlist items/month
  • 100,000K push impressions/month (note: likely intended as 100K; confirm with developer)
  • Unlimited sessions/month

Value considerations:

• CP24 uses explicit usage caps, which makes costs predictable as wishlist activity grows.
• The Free plan is useful for small stores or pilots, but the 100-item limit and 100 push impressions will be hit quickly for even modest stores.
• $2.99 Basic unlocks critical engagement features (price/stock reminders) at a low cost, making it attractive for stores that want automated reactivation without paying much.
• The pricing ladder offers clear scale options — good for growing merchants.

Comparative value summary:

• For merchants focused strictly on a minimal wishlist, Stensiled’s free tier is viable. However, CP24’s low-cost Basic plan ($2.99) adds automation (price-drop and low-stock alerts) that can materially increase conversions for a modest incremental fee, representing strong value for money.
• Stensiled’s public pricing lacks clarity on what the paid tier adds beyond the free tier, which complicates direct value comparison for scaling operations.

Integrations and Extensibility

Integrations matter for fitting wishlist data into broader retention workflows (email, SMS, CRM, customer support).

• Stensiled Wishlist:
  • No explicit integrations listed in the public description. Focus appears to be internal analytics and front-end wishlist management.
• CP24 Advanced Wishlist:
  • Contains a web push capability and welcome/push campaign tools; details on direct integrations (e.g., Klaviyo) are not provided in the public data.
  • Because the app collects push tokens, it may integrate with push services or provide its own push delivery, but merchants should confirm what external systems can consume wishlist events.

Practical approach: Merchants who rely on a specific email or SMS provider should confirm integration support before committing. If wishlist events are needed in a central marketing tool, verifying webhooks, events export, or native integration is necessary.

Scalability note: Growave (the consolidated alternative) publicly lists many integrations (Klaviyo, Omnisend, Recharge, Gorgias, PushOwl, etc.), which is useful when aiming to centralize retention flows with wishlist data feeding into loyalty or review campaigns.

Support, Maturity, and Review Signals

User reviews often provide practical insights about responsiveness, bug fixes, and merchant satisfaction.

• Stensiled Wishlist:
  • Number of Reviews: 0
  • Rating: 0
  • Interpretation: New to the Shopify App Store or lacking public reviews. This absence of reviews increases uncertainty about support responsiveness, update cadence, and real-world reliability.
• CP24 Advanced Wishlist:
  • Number of Reviews: 6
  • Rating: 5.0
  • Interpretation: Positive sentiment among a small sample, indicating that early users find value. The small sample size means merchants should still probe support SLAs and test on their store.

Support expectations:

• Small or newer apps can be highly attentive but may lack a large support organization.
• For mission-critical flows, merchants should test support responsiveness and request references or changelogs before relying on an unproven app.

Implementation and Maintenance

Key operational concerns when adding a wishlist app:

• Theme compatibility: Both apps advertise code-free setup or full configurability, but theme variance can introduce display quirks. Always test on a duplicate theme.
• Data portability: Check how wishlist data can be exported or preserved if the app is uninstalled. Portability matters for customer data continuity.
• Ongoing costs: If an app charges by usage (wishlist item caps, push impressions), monitor monthly usage to avoid surprise upgrades.

Recommendation: Evaluate both apps on a trial store and confirm data export and uninstall behavior before rolling out site-wide.

Which App Is Best For Which Merchant?

To help merchants choose, the following profiles outline when each app fits best.

• Best fit for Stensiled Wishlist
  • Small stores that want a simple, code-free wishlist with basic analytics.
  • Merchants experimenting with wishlist UX and save-for-later behavior who prefer a single, free entry-level plan.
  • Merchants prioritizing a lightweight, minimal integration without additional marketing automation.
• Best fit for CP24 Advanced Wishlist
  • Stores that want automated reactivation: price-drop and low-stock reminders, plus web push.
  • Merchants that need guest wishlist support, multiple wishlists, and shareable lists for gifting or social growth.
  • Teams that want tiered usage limits and predictable scaling at low price points.

Trade-offs and considerations:

• If the top priority is conversion lift via active re-engagement (push + reminders), CP24 delivers more tools out of the box.
• If the priority is a basic wishlist with minimal configuration and no immediate need for notifications, Stensiled may be adequate.
• Both apps are focused on wishlist functionality. Merchants that need loyalty, reviews, referrals, and VIP tiers should consider whether adding multiple single-purpose apps will increase complexity and cost.

The Alternative: Solving App Fatigue with an All-in-One Platform

Why single-purpose apps can create "app fatigue"

"App fatigue" describes the operational drag and hidden cost of running many single-function apps. Symptoms include:

• Increased maintenance: Each app may require separate updates, theme adjustments, and testing.
• Fragmented data: Customer behavior lives in multiple silos (wishlist events in one app, loyalty points in another, reviews in a third).
• Higher total cost of ownership: Individually inexpensive apps can add up in monthly fees and integration work.
• Slower experimentation: Adding or replacing features often requires multiple installs and A/B tests spread across different tools.

Merchants want outcomes: retain customers, increase lifetime value (LTV), and reduce churn. Single-purpose apps can help short-term, but they often complicate execution at scale.

Growave’s "More Growth, Less Stack" proposition

Growave positions itself as a unified retention platform that bundles wishlist functionality with loyalty, referrals, reviews & UGC, and VIP tiers. The proposition aims to reduce the number of separate vendors a merchant needs to manage, thereby lowering maintenance overhead and creating unified customer data flows.

Key value points:

• Consolidated retention features reduce the need to stitch together signals across multiple apps.
• Native linking between wishlist events and loyalty or referral triggers lets merchants build reward-driven reactivation without complex integrations.
• Enterprise features and multi-language support address the needs of growing, high-volume stores.

Merchants can compare plans and features to assess the total cost and ROI: review the available options to compare pricing and plans.

How an integrated approach changes outcomes

Combining wishlist with loyalty, reviews, and referrals produces practical advantages:

• Wishlist-to-loyalty automation: Reward customers for adding items to a wishlist or for purchasing items from a wishlist, increasing engagement and LTV.
• Reviews amplification: Convert wishlist interest into post-purchase review requests to build social proof faster; stores can collect and showcase authentic reviews that impact conversion.
• Unified analytics: Single dashboards make it easier to understand how wishlist behavior correlates with repeat purchase rates and lifetime value.
• Fewer integrations: Native integrations with popular tools reduce the need for middleware and custom webhooks.

For merchants that want to centralize retention work and reduce total app count, Growave offers plans and capabilities worth comparing on the pricing page; merchants can compare pricing and plans to see which option aligns with their order volume and needs.

Practical examples of consolidated flows (no fictional scenarios)

• A merchant sets up an automatic reward that grants loyalty points when a customer purchases an item that was previously on their wishlist. This reduces friction in moving intent into revenue and increases repeat engagement.
• Wishlist events feed into segmentation for review campaigns, enabling teams to prioritize review solicitations for products with high wishlist-to-purchase conversion.
• Push or email campaigns triggered by wishlist price-drop alerts can carry a referral incentive coded into the loyalty program, encouraging a customer to share and refer directly from the wishlist experience.

These are practical strategies that use unified features to improve retention, rather than relying on several disconnected apps.

Integration landscape and platform compatibility

Growave lists integrations with many commonly used Shopify tools. This reduces the need to manually move wishlist data into marketing automation or customer support systems. For merchants on Shopify Plus or requiring enterprise-level support, Growave has targeted solutions and migration support; details for high-growth brands can be explored in the solutions for high-growth Plus brands section.

To understand the business case, merchants should compare the operational cost of running separate wishlist and re-engagement apps against the consolidated cost of a multi-feature retention platform. The Growave Shopify App Store listing provides a quick way to review install details and feature snapshots.

Where an all-in-one still requires attention

All-in-one platforms improve centralization but also demand careful configuration:

• Program design: A robust loyalty program requires strategic thought—rewards, tiers, and actions should align with customer behavior.
• Email and notification orchestration: Centralized tools still need good messaging to avoid over-communication.
• Data hygiene: Migrating historical wishlist data or aligning loyalty points requires planning to preserve customer trust.

That said, consolidating features typically reduces the overall coordination burden compared with maintaining multiple separate vendors.

Cross-references for further evaluation

• For merchants who want to build a loyalty program alongside wishlist functionality, review the capabilities under loyalty and rewards that drive repeat purchases.
• For stores that need convincing on review and UGC impact, see how to collect and showcase authentic reviews.

Growave’s pricing tiers and app listing help merchants evaluate cost vs. benefit on a like-for-like basis; it is straightforward to compare pricing and plans and to install from the Shopify App Store by choosing to install from the Shopify App Store.

Migration and Measurement Considerations

Switching apps or consolidating tools requires a plan. The following checklist helps reduce friction and protect customer data.

• Data export and archival
  • Confirm how wishlist items, user associations, and timestamps can be exported before uninstalling an app.
  • Ask both existing and incoming vendors for data import templates and migration support.
• Test campaigns in a staging environment
  • Validate templates, notification timing, and segment logic before enabling on production stores.
• Set clear KPIs
  • Track wishlist-to-purchase conversion, repeat purchase rate (RPR), and average order value (AOV) pre- and post-change.
  • Monitor page speed metrics to ensure new scripts do not harm Core Web Vitals.
• Verify compliance and consent flows
  • If implementing web push or collecting tokens, ensure messaging and opt-in flows meet local privacy requirements.
• Align on support SLAs
  • Confirm support channels and expected response times; small apps can be nimble but should still provide clear escalation paths.

Final Comparison Summary

Both apps do wishlist work but target different needs:

• Stensiled Wishlist is best for stores that need a simple, code-free wishlist and basic analytics without immediate desire for automated re-engagement. Its free plan and $9.99 paid plan provide entry-level options, but the public listing lacks many usage and performance details.
• CP24 Advanced Wishlist is better suited for merchants who want wishlist-driven marketing: guest lists, multiple wishlists, price and stock reminders, web push, and clear usage tiers beginning at $2.99/month. It is designed to do more around reactivation and has a small set of positive reviews indicating early user satisfaction.

For many merchants, the trade-off is between a narrowly focused app and the operational cost of adding another single-purpose vendor to the stack. That is where consolidated platforms become compelling.

Conclusion

For merchants choosing between Stensiled Wishlist and CP24 Advanced Wishlist, the decision comes down to priorities: choose Stensiled for a minimal, code-free wishlist experience; choose CP24 for wishlist-driven reactivation, multiple lists, and web push capabilities at low monthly cost. However, both represent single-function solutions that will sit alongside other apps (loyalty, reviews, referrals) in a merchant’s stack.

Merchants who want to reduce maintenance, centralize retention data, and build integrated campaigns may find better long-term value in an all-in-one retention platform. Growave combines wishlist with loyalty, referrals, reviews, and VIP tiers to reduce the number of apps needed and create unified customer journeys. Explore the options and pricing to see how consolidation impacts total cost and retention outcomes: compare pricing and plans.

Start a 14-day free trial to evaluate how a unified retention stack reduces tool sprawl and accelerates growth. Compare pricing and plans

For merchants who want a quick way to install and test an integrated retention solution, the app can also be installed from the Shopify App Store.

FAQ

Q: Which app provides better automated re-engagement for wishlisted products? A: CP24 Advanced Wishlist provides built-in price-drop and low-stock reminders plus web push campaigns, making it stronger for automated reactivation. Stensiled emphasizes analytics and save-for-later functionality but does not publicly list automated reminder features.

Q: How do the apps compare on maturity and social proof? A: CP24 has 6 reviews with a 5.0 rating, which indicates positive feedback from a small sample. Stensiled has no visible reviews yet, which increases uncertainty about long-term reliability and support responsiveness.

Q: Is a single-purpose wishlist app sufficient for long-term retention strategy? A: Single-purpose apps can meet immediate wishlist needs but often create fragmented data and extra maintenance when paired with separate loyalty, review, and referral apps. An integrated platform can consolidate those functions for more coherent retention programs.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform reduces the number of vendors and integration points, centralizes analytics, and enables cross-feature automations (for example, awarding loyalty points when wishlisted items are purchased). Evaluate total cost of ownership and the strategic benefit of unified customer journeys when deciding between specialized apps and an integrated solution.

For a closer look at loyalty-driven growth strategies and to evaluate pricing and plan fit, merchants can compare pricing and plans. For a quick install option, see the app listing to install from the Shopify App Store. For setup ideas that connect wishlist events to reward flows, review how to build loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews.