Smart Wishlist vs. Wizy Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common pain point for Shopify merchants. With hundreds of single-purpose tools available, the decision often comes down to trade-offs between simplicity, customization, and long-term value. This article compares two focused wishlist apps—Smart Wishlist (by Webmarked) and Wizy Wishlist (by PATH)—to help merchants decide which fits their store today and how each choice affects growth over time.

Short answer: Smart Wishlist is a solid, lightweight option for merchants who want a quick, no-code wishlist button that works for guests and logged-in users, while Wizy Wishlist provides tiered capacity and more visible customization controls for stores that expect higher wishlist volume. For merchants aiming to reduce app sprawl and maximize retention, an integrated retention platform that includes wishlist functionality alongside loyalty, referrals, and reviews can be a better value for money.

The purpose of this post is to give an in-depth, feature-by-feature comparison of Smart Wishlist and Wizy Wishlist—covering features, pricing, integrations, UX, reporting, and support—and then to explain how a consolidated platform changes the trade-offs merchants face. The analysis includes available data such as review counts and ratings to ground recommendations in observable signals.

Smart Wishlist vs. Wizy Wishlist: At a Glance

How to Read This Comparison

This article focuses on outcomes relevant to merchants: converting window shoppers into buyers, improving retention, enabling sharing for organic reach, and minimizing maintenance/time cost. Each section treats Smart Wishlist and Wizy Wishlist objectively, highlighting where one performs better and where gaps remain. No single app is declared an absolute winner—recommendations point to "best for" scenarios. After the comparison, the analysis addresses the strategic alternative of reducing tool sprawl with an all-in-one retention stack.

About the Data

The comparison uses product descriptions and explicit app data provided: Smart Wishlist lists 81 reviews and a 3.6 rating, while Wizy Wishlist has no reviews and a 0 rating. Pricing tiers are taken directly from the app entries. Where data is missing (e.g., integrations for Wizy), the analysis calls out those gaps as decision factors.

Feature Comparison

Core Wishlist Functionality

Smart Wishlist

• Focus is on simplicity: one-click save on product, collection, search results, and cart pages.
• Works for both guest users and logged-in accounts without requiring sign-in, lowering friction for capture.
• Features shareable lists and unlimited wishlists per store.
• Offers Javascript and REST APIs for advanced requirements.

Wizy Wishlist

• Emphasizes flexible display: pop-up or full-page wishlist options.
• Customizable wishlist button and page elements.
• Focus on helping customers add/remove and convert items directly from the wishlist.
• Control panel promises built-in statistics and demand tracking.

Analysis

• If the objective is low-friction conversion and minimal setup, Smart Wishlist’s one-click guest saving is a clear advantage. Guest wishlist support removes the registration barrier that often blocks impulse saves.
• If the brand needs on-site UI flexibility (popup or page) and visible admin controls to manage demand levels, Wizy’s display options and tiered plan capacity can be helpful.
• Both apps cover basic wishlist capture, share, and quick access patterns that merchants expect. The differentiation becomes one of execution, capacity limits, and admin visibility.

Customization & Theming

Smart Wishlist

• Advertised as lightweight and theme-safe, claiming it doesn't break themes upon uninstall.
• Allows some developer-led customization through JS and REST APIs; likely adequate for stores with developer resources.

Wizy Wishlist

• Highlights customizability of the wishlist page and button—suggesting merchants can tune the visual experience without heavy development.
• Popup or page modes let merchants choose what fits their UX strategy.

Analysis

• For merchants without developer support who want an out-of-the-box look that matches the store, Wizy’s visible button/page customization may reduce design back-and-forth.
• Smart Wishlist’s lightweight approach reduces the risk of theme conflicts, a practical advantage for stores that want low maintenance or plan to frequently change themes.

Performance & Theme Impact

Smart Wishlist

• Explicitly positions itself as lightweight with a small payload. That reduces the chance of page speed regressions—an important factor for conversion and SEO.

Wizy Wishlist

• No explicit claims about payload size or theme safety are provided in the app data.

Analysis

• Page speed matters. A wishlist widget that slows product pages or search results can erode conversion more than it helps. Smart Wishlist’s explicit lightweight claim is a notable differentiator for stores prioritizing performance.

Sharing & Social Reach

Smart Wishlist

• Built-in shareable wishlists designed to help items reach friends and networks.

Wizy Wishlist

• Also supports sharing and places emphasis on helping customers access saved items when ready to purchase.

Analysis

• Both apps enable social sharing. Effectiveness will depend on how easy it is for customers to share (direct link, social buttons, email) and whether the shared content renders well on mobile and social platforms. Smart Wishlist’s explicit integration with ShareThis points to an optimization for social sharing.

Guest vs. Logged-In Behavior

Smart Wishlist

• Makes guest saving central—wishlists work without login.

Wizy Wishlist

• Description implies both members and non-members can use the wishlist, but clarity is less explicit.

Analysis

• Guest wishlist capability reduces friction and captures more window shoppers. Merchants should confirm the persistence behavior (how long wishlists persist for anonymous users) and if account linking is offered when a guest later creates an account.

Advanced Developer Options

Smart Wishlist

• Supports Javascript and REST APIs, making it extensible for custom flows—useful for brands with complex requirements or headless setups.

Wizy Wishlist

• No explicit API details in the provided data.

Analysis

• For stores that need to integrate wishlist events into custom analytics, or tie wishlist actions to CRM or email flows, Smart Wishlist’s APIs are a clear advantage.

Pricing & Value

Smart Wishlist Pricing

• Standard plan: $4.99 / month
• No other pricing tiers listed in provided data

Smart Wishlist’s pricing is straightforward and low-cost. For small stores seeking a single wishlist feature, this is an attractive entry point.

Wizy Wishlist Pricing

• Standard: $4.99 / month — Customizable, pop-up or page wishlist, 500 wishlists
• Pro: $9.99 / month — 1000 wishlists
• Advanced: $39.99 / month — 5000 wishlists
• Enterprise: $79.99 / month — 10000 wishlists

Wizy’s pricing shows scalable tiers based on wishlist capacity. That pricing model appeals to stores that expect large volumes of saved items or want to stage up as the catalog or user base grows.

Price vs. Value Considerations

• For a low-volume store that only needs wishlist capture and social share, Smart Wishlist at $4.99/month can be the better value for money.
• For merchants expecting hundreds or thousands of wishlist entries, Wizy’s tiered plans give predictable capacity and may be the more practical option.
• The comparison should also account for indirect costs: maintenance, theme conflict risk, and integration needs. A $4.99 app that requires developer time for custom integrations can become costlier than a more integrated solution that reduces maintenance overhead.

Integrations & Ecosystem Fit

Smart Wishlist Integrations

• Sendgrid, ShareThis are explicitly listed.
• JS and REST APIs allow integration with email platforms, analytics, or custom middleware.

Wizy Wishlist Integrations

• No integrations listed in the provided data.

Analysis

• Integration capability has real impact on retention outcomes. Captured wishlist events can be used for cart recovery flows, personalized emails, and targeted promotions. Smart Wishlist’s explicit Sendgrid compatibility and APIs make these automated experiences more achievable.
• Wizy’s absence of listed integrations means merchants should confirm whether the app can export events or connect to ESPs and CRMs.

Analytics & Reporting

Smart Wishlist

• No explicit mention of an admin control panel or built-in analytics in the provided data, but APIs enable external tracking.

Wizy Wishlist

• Points to a control panel with powerful statistics and demand tracking.

Analysis

• If the merchant values internal demand metrics, Wizy’s admin statistics may be useful for merchandising decisions and inventory planning.
• Smart Wishlist’s approach routes analytics through external tools via APIs. That offers flexibility for merchants who already use analytics or ESPs but requires configuration.

User Support & Documentation

Smart Wishlist

• Marketed as "super-easy to setup with no coding required," implying onboarding help and documentation. Developer support details not specified.

Wizy Wishlist

• Claims a control panel and admin features; support model not stated.

Analysis

• Public review counts and ratings can also hint at support quality. Smart Wishlist has 81 reviews and a 3.6 rating—this mixed rating suggests some merchants are satisfied while others encountered issues. Wizy Wishlist has zero reviews, creating a lack of public signals to evaluate support responsiveness or product stability.
• Before installing either app, merchants should test support responsiveness by asking pre-install questions via the app listing or developer contact.

Security, Data Ownership & Privacy

Smart Wishlist

• No explicit privacy/security text in the provided data. REST API and guest wishlist implies some data capture for anonymous users.

Wizy Wishlist

• No explicit privacy/security text in the provided data.

Analysis

• Merchants must confirm where wishlist data is stored, how long guest data persists, and whether data can be exported. For merchants in regulated markets, data portability and privacy compliance are non-negotiable. If these details are not apparent in the app listing, reach out to the developer before deployment.

UX, Setup & Maintenance

Smart Wishlist

• Promises no-code setup and lightweight payload with safe uninstall.

Wizy Wishlist

• Emphasizes customizability and a control panel—likely requires some configuration to match store design.

Analysis

• Smart Wishlist will be faster to launch for most merchants. Wizy provides more in-dashboard configuration but may take longer to tune.
• Consider the maintenance cost: theme updates, app updates, and bug fixes. Lightweight apps with safe uninstall reduce long-term technical debt.

Review Signals & Market Presence

• Smart Wishlist: 81 reviews, 3.6 rating. This indicates an established usage base but mixed satisfaction. The number of reviews provides a useful signal about real-world adoption.
• Wizy Wishlist: 0 reviews, 0 rating. Lack of reviews means merchants lack public feedback. New apps can be well-built, but absence of reviews increases uncertainty.

Analysis

• Review count and rating are imperfect but useful proxies for product maturity and developer responsiveness. A 3.6 rating with a sample of 81 reviews means there are documented wins and areas for improvement; merchants should read reviews to understand recurring themes.
• For Wizy, the lack of reviews requires merchants to do more due diligence via demo requests or trial installs.

Use Cases: Which App Fits Which Store?

Smart Wishlist Is Best For:

• Small to medium stores that need a quick, reliable wishlist without developer work.
• Stores focused on performance and minimal payload risk to page speed.
• Teams that will rely on external tools (ESP, analytics) and can use REST APIs to centralize wishlist events.

Wizy Wishlist Is Best For:

• Stores that need visible, in-dashboard statistics and explicit wishlist capacity tiers as part of planning.
• Merchants who prioritize on-site customizations (popup vs. page) without building this UI from scratch.
• Stores anticipating high wishlist volume and want predictable pricing tiers based on capacity.

Migration & Exit Strategy

• Smart Wishlist promises theme-safe uninstall; merchants should still verify any injected code is fully removed on uninstall.
• Wizy Wishlist’s uninstall behavior is not specified in the provided data; merchants should confirm whether data and code are removed on uninstall and how to export wishlist data before uninstall.

Merchants should always confirm export options before committing—wishlist data often contains valuable signals for remarketing and merchandising.

The Alternative: Solving App Fatigue with an All-in-One Platform

Why App Fatigue Matters

Adding a single-purpose wishlist app can solve a short-term problem, but it also contributes to "app fatigue"—the increasing maintenance, billing, and integration overhead that arises when a store uses many narrow tools. Every new app introduces potential theme conflicts, duplicate functionality, and scattered customer data. Over time, this fragmentation makes it harder to run consistent loyalty and retention programs that drive long-term value.

Consequences of app fatigue include:

• Increased monthly tool costs and overlapping subscriptions.
• Fragmented customer data that complicates personalization.
• Higher likelihood of theme conflicts and maintenance demands.
• Slower execution for integrated campaigns (e.g., wishlist-triggered reward emails).

An alternative approach is to consolidate retention features into a single platform that includes wishlist alongside loyalty, referrals, and reviews. That shifts the trade-off from "pick the best wishlist" to "choose the best retention stack."

Growave’s "More Growth, Less Stack" Approach

Growave is positioned as a retention platform that combines Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers into a single suite. This approach reduces the need for many single-purpose apps by centralizing customer lifetime value activities and the data that powers them.

• For merchants who want to consolidate features and reduce maintenance overhead, exploring how to consolidate retention features with a single vendor can be a practical next step.
• Stores that need enterprise-grade support and Shopify Plus capabilities can review solutions for high-growth Plus brands to see how consolidation scales with complexity.
• For merchants focused on driving repeat purchases, combining a wishlist with loyalty and rewards that drive repeat purchases unlocks automation opportunities: wishlist adds trigger tailored rewards or targeted referral nudges.

Growave’s app listing on the Shopify marketplace is available for merchants who prefer to install directly; merchants can also choose to install Growave from the Shopify App Store.

How Consolidation Changes the Wishlist Trade-Off

• Data Unification: When wishlist activity is captured alongside rewards points and review behavior, merchants can create richer segments (e.g., customers who saved products and left reviews) and trigger multi-step retention flows.
• Reduced Integration Work: Instead of wiring wishlist events into an ESP or analytics tool separately, a consolidated platform often provides native integrations, reducing implementation time.
• Cost Efficiency: While an all-in-one plan will have a higher sticker price than a standalone wishlist at $4.99/month, the total cost of ownership often drops because fewer apps are needed to achieve the same retention outcomes.
• Strategic Features: Platforms like Growave offer additional growth levers such as referral campaigns and VIP tiers that transform wishlists from simple lists into conversion opportunities—e.g., exclusive rewards for wishlist purchases.

Growave’s presence demonstrates the potential uplift: it has a strong adoption signal with 1,197 reviews and a 4.8 rating, indicating broad usage and high merchant satisfaction. Merchants evaluating the wishlist trade-off should balance the immediate friction reduction of a focused wishlist app against the long-term benefits of integrated retention.

Feature Parity: Wishlist Within a Retention Suite

A wishlist built into a retention suite should cover the core wishlist needs while contributing additional value:

• Wishlist capture (guest and logged-in behavior) tied to customer accounts and loyalty status.
• Wishlist-triggered emails or push notifications that align with reward rules.
• Aggregated analytics that link wishlist demand to product performance and review volume.

Growave’s wishlist is one module within a broader set of retention features. For merchants that want to see concrete plan options, comparing monthly plans helps weigh whether consolidation is the better investment—merchants can view pricing plans directly to compare costs and features.

Integrations and Ecosystem Benefits

An integrated platform typically provides native connectors to common eCommerce tools. For merchants who use Klaviyo or Omnisend for email, or Recharge for subscriptions, a single retention suite reduces integration complexity and sync errors. For example, Growave lists compatibility with numerous platforms (Klaviyo, Omnisend, Recharge), which streamlines cross-tool campaigns.

Merchants running larger stores or on Shopify Plus can review how integrated retention tools support complex setups by exploring solutions for high-growth Plus brands.

Real-World Outcomes: Retention, LTV, and Cost Efficiency

• Retention: A wishlist that triggers loyalty points or reminder emails converts casual interest into repeat purchases more effectively than a standalone wishlist left in isolation.
• Customer Lifetime Value (LTV): Unified customer profiles enable reward rules that encourage incremental purchases, lifting LTV.
• Operational Efficiency: Fewer apps mean fewer invoices, fewer update cycles, and less developer time reconciling cross-app integrations.

For merchants who want to assess how consolidation would work for their store, a hands-on walkthrough clarifies custom use cases—Book a personalized demo to evaluate fit and migration paths.

Hard CTA (1 of 2): Book a personalized demo to see how an integrated retention stack accelerates growth.
(Link: Book a personalized demo)

Evidence & Social Proof

• Growave shows broad adoption and strong ratings—1,197 reviews and a 4.8 average rating—suggesting merchants value the integrated approach and support.
• Merchants interested in seeing actual store examples can review customer stories from brands scaling retention for inspiration.

When a Single-Purpose Wishlist Still Makes Sense

Not every merchant needs an all-in-one platform right away. A standalone wishlist remains valid when:

• The store is pre-revenue or early-stage, and the immediate goal is a fast, low-cost feature add.
• Development resources are limited and an app must be launched within hours without theme risk.
• The team already has a mature retention stack and wants to bolt wishlist capture into existing workflows using APIs.

However, if growth objectives include higher retention, increasing average order value, or simplifying operations, moving to a consolidated platform is often the smarter long-term choice.

Migration Considerations

If a merchant starts with a standalone wishlist and wants to migrate later, consider:

• Data export: Confirm wishlist data export format and whether customer linkage is supported.
• Uninstall behavior: Ensure clean removal of any injected scripts or theme edits.
• Duplicate features: Map features between the old app and the new platform to avoid losing functionality.
• Customer-facing experience: Plan for redirects or UI changes to avoid confusing returning users.

Merchants planning migration should request guidance and a launch plan—Growave provides dedicated launch support on higher tiers for brands that need it.

Pricing Comparison Recap

• Smart Wishlist: Simple pricing—$4.99/month for the standard plan. Best value for a focused wishlist with minimal tech overhead.
• Wizy Wishlist: Tiered capacity pricing from $4.99 to $79.99/month. Best value for predictable high-volume wishlist needs and built-in admin statistics.
• Growave: Offers a multi-feature platform with free plan availability and tiered plans starting from $49/month, designed to combine wishlist with loyalty, referrals, and reviews to increase LTV. Merchants can compare options and view pricing plans to determine fit.

Merchants should evaluate not only monthly cost but also long-term ROI from increased retention, reduced maintenance, and integrated analytics.

Final Recommendation (Neutral Framing)

For merchants choosing between Smart Wishlist and Wizy Wishlist, the decision comes down to specific needs:

• Choose Smart Wishlist if the priority is a lightweight, no-code wishlist that supports guest saves, minimal theme risk, and API extensibility for advanced flows.
• Choose Wizy Wishlist if the priority is visible admin controls, popup vs. page display options, and tiered wishlist capacity to match growing wishlist volumes.

If the merchant’s objective is sustained retention growth, reducing app overhead, and unlocking cross-feature campaigns (wishlist-triggered rewards, referrals for shared wishlists, or review requests tied to saved items), consolidating wishlist functionality into a retention suite is likely the better value for money.

To explore a consolidated approach and compare plans side-by-side, merchants can consolidate retention features into one platform and see how that changes priorities.

Hard CTA (2 of 2): Start a 14-day free trial to explore Growave’s integrated retention suite and see how combining wishlist, loyalty, referrals, and reviews simplifies growth.
(Link: consolidate retention features)

FAQ

Q: How does Smart Wishlist differ from Wizy Wishlist on core features?
A: Smart Wishlist focuses on one-click saving for guests and logged-in users, a lightweight payload, and API access for extensibility. Wizy Wishlist focuses on display flexibility (popup/page), in-dashboard statistics, and tiered wishlist capacity. The choice depends on whether the store prioritizes minimal setup and performance (Smart Wishlist) or visible admin controls and scalable limits (Wizy).

Q: Which app is better for performance and minimizing theme conflicts?
A: Smart Wishlist explicitly advertises a lightweight payload and claims it won’t break themes on uninstall, making it the safer bet for stores where page speed and theme integrity are top concerns.

Q: How does an all-in-one platform compare to specialized apps?
A: An all-in-one retention platform combines wishlist with loyalty, referrals, reviews, and VIP tiers—unifying customer data, reducing integration overhead, and enabling automated retention flows (e.g., wishlist-triggered rewards). While upfront cost may be higher than a $4.99 wishlist app, the total cost of ownership often falls as fewer standalone apps are needed and conversion/retention improves. For hands-on evaluation, merchants can view pricing plans and install Growave from the Shopify App Store.

Q: What should merchants check before installing either wishlist app?
A: Confirm guest wishlist persistence, data export options, API access (if required), uninstall behavior, and support responsiveness. Also consider how wishlist events will feed into email recovery or personalization workflows—if that is important, prioritize an app with clear integration options or an integrated retention suite.

This comparison aims to clarify the trade-offs between Smart Wishlist and Wizy Wishlist, and to explain when consolidating retention tools into one platform makes sense for sustainable growth. For merchants ready to evaluate the integrated approach and see concrete migration support, Book a personalized demo to review fit and plan next steps.