Smart Wishlist vs. Wizy Wishlist: An In-Depth Comparison

Introduction

Shopify merchants face a crowded app ecosystem where a single function—like a wishlist—can be solved by many similar-looking tools. Choosing the right wishlist app affects conversion, recovery of window shoppers, and long-term retention. This analysis compares two focused wishlist solutions—Smart Wishlist (by Webmarked) and Wizy Wishlist (by PATH)—to help merchants pick the best fit for their store and roadmap.

Short answer: Smart Wishlist is a lightweight, easy-to-install option for merchants who want a simple, fast wishlist with guest support and minimal setup, while Wizy Wishlist offers more tiered capacity and UI customization for stores that expect higher wishlist volume or prefer page vs. pop-up options. For merchants seeking higher lifetime value and fewer integrations to manage, an integrated retention platform like Growave can deliver better value and reduce app sprawl.

The purpose of this post is to provide a thorough, feature-by-feature comparison of Smart Wishlist and Wizy Wishlist, evaluate their pricing and integrations, and explain when each tool makes sense. After the comparison, the article introduces an alternative path—consolidating wishlist functions into a broader retention stack that includes loyalty, referrals, and reviews.

Smart Wishlist vs. Wizy Wishlist: At a Glance

Deep Dive Comparison

This section examines each app across functionality, pricing and value, integrations, customization, performance, and merchant support. The goal is to surface practical differences that matter when implementing a wishlist strategy.

Features

Core Functionality: Saving and Sharing

Smart Wishlist focuses on simplicity: customers can save items in one click and create shareable lists even without logging in. This reduces friction for casual browsers and can convert window shoppers into returning visitors. The app also places wishlist buttons across product, collection, search result, and cart pages, offering broad visibility.

Wizy Wishlist emphasizes flexible presentation and list management. Merchants can choose a pop-up or full page wishlist, customize the wishlist button, and provide customers with easy access to saved items. Where capacity matters, Wizy lists defined limits per plan (500 to 10,000 wishlists), which helps merchants anticipate cost as engagement grows.

Practical takeaway:

• For frictionless add-to-wishlist behavior (especially from anonymous visitors), Smart Wishlist is built around speed and minimal friction.
• For stores that want control over how the wishlist appears (modal vs. page) and expect hundreds to thousands of lists, Wizy’s tiered approach provides clearer scaling.

Guest vs. Logged-In Support

Smart Wishlist explicitly supports both guest and logged-in users, enabling wishlists without requiring accounts. This can increase adoption among new visitors who resist account creation.

Wizy Wishlist’s description mentions accessibility for members or non-members too, but the public data does not provide detail on persistence across devices or whether guest lists can be recovered later.

Practical takeaway:

• Smart Wishlist’s clear guest support is an advantage for stores prioritizing quick conversion and reducing signup friction.
• Wizy likely supports guest flows, but merchants should verify persistence and cross-device behavior prior to committing.

Sharing and Social Functions

Smart Wishlist promotes shareable lists, which helps with social proof and gifting workflows. The app integrates with sharing tools like Sharethis, enabling customers to distribute lists via social networks and email.

Wizy also offers sharing capabilities through its customizable wishlist page and button, but explicit third-party sharing integrations are not listed.

Practical takeaway:

• If social gifting and list sharing are core to the conversion strategy, Smart Wishlist’s explicit mention of sharing integrations is reassuring.
• Wizy’s sharing experience may be solid, but merchants should request a demo to confirm share handling and metadata (product variants, prices, images) included in shared links.

Advanced Developer Options

Smart Wishlist advertises JavaScript and REST APIs for advanced use cases. That allows B2B or headless setups to integrate wishlist data into custom flows—such as abandoned wishlist emails or CRM-based segmentation.

Wizy’s public listing focuses on customization and analytics but does not disclose public API capabilities.

Practical takeaway:

• Stores with headless architectures or custom automations will find Smart Wishlist’s API options beneficial.
• Merchants who rely on robust analytics and UI control should confirm Wizy’s developer capabilities during evaluation.

Analytics and Demand Tracking

Wizy promotes a control panel with statistics and the ability to track customer demand and requests instantly. This suggests an emphasis on merchant insights—useful for merchandising and stock planning.

Smart Wishlist doesn’t advertise an analytics dashboard in the provided description, so merchants may need to rely on their own analytics or platform events unless additional reporting is available.

Practical takeaway:

• Merchants looking for out-of-the-box wishlist analytics may prefer Wizy.
• If analytics are handled elsewhere (e.g., Google Analytics, Klaviyo events, or a consolidated retention platform), Smart Wishlist’s lightweight approach may suffice.

Pricing & Value

Public Pricing Summary

Smart Wishlist:

• Standard: $4.99 / month

Wizy Wishlist:

• Standard: $4.99 / month — Customizable, Pop-up or page wishlist, 500 wishlists
• Pro: $9.99 / month — Customizable, Pop-up or page wishlist, 1,000 wishlists
• Advanced: $39.99 / month — Customizable, 5,000 wishlists
• Enterprise: $79.99 / month — Customizable, 10,000 wishlists

Pricing analysis:

• Both apps start at the same entry price, but Wizy provides explicit scaling tiers up to enterprise volume.
• Smart Wishlist is positioned as a single, low-cost plan; merchants should confirm if higher tiers or usage-based surcharges exist for very high volume.
• Wizy’s tiered plans make cost predictable as wishlist usage increases, but the merchant should calculate per-wishlist price relative to expected adoption.

Value for money:

• For merchants who only need a single low-cost wishlist and want minimal overhead, Smart Wishlist represents good value for money.
• Brands that anticipate heavy wishlist use or require multiple tiers of service will find Wizy’s graduated plans better aligned to scale, which can equate to better value as volume increases.

Hidden Costs & Considerations

Merchants must look beyond the base monthly fee:

• Theme customization or additional development may be charged separately by third-party developers.
• Integration work to connect wishlist events to email automation or CRM may require developer time.
• Some wishlist apps retain data after uninstall or require cleanup—Smart Wishlist claims a lightweight payload and not breaking the theme upon uninstall, which reduces uninstall risk.

Practical checklist for merchants comparing price:

• Verify data retention policies and uninstall behavior.
• Confirm support level included in each plan (response time, channels).
• Ask about limits tied to plan tiers (number of saved items per list, total lists, API calls).
• Model expected wishlist adoption and forecast cost per saved item.

Integrations & Ecosystem

Out-of-the-Box Integrations

Smart Wishlist lists compatibility with Sendgrid and Sharethis, indicating email-sharing and social share support.

Wizy’s public listing does not show explicit third-party integrations. That absence doesn’t imply none exist, but merchants should request a full integration list.

Practical takeaway:

• If immediate integration with an SMTP provider or social sharer is required, Smart Wishlist demonstrates those connections.
• Stores with complex tech stacks (Klaviyo, Recharge, Gorgias) should verify compatibility before selection—especially if wishlist data must feed loyalty or email workflows.

Email & Marketing Automation

Wishlist events are valuable triggers for re-engagement campaigns—reminding customers of saved items, notifying about price drops or restocks, and turning idle wishlists into purchases.

Smart Wishlist’s Sendgrid compatibility suggests direct email options, while API access enables event piping into marketing platforms.

Wizy’s analytics panel is an advantage for demand insights, but the ability to export or stream wishlist events to major marketing tools should be confirmed.

Practical takeaway:

• Merchants aiming to convert wishlists into revenue via automated flows will want an app that exposes wishlist events—either via native integrations or API/webhooks.

Customization & Design

UI Controls and Theme Fit

Smart Wishlist promises a lightweight payload and claims to avoid theme breakage upon uninstall. That signals attention to theme compatibility and easier uninstall processes.

Wizy highlights a customizable wishlist page and button, and the choice of pop-up or page. That gives greater control over merchant branding and UX.

Practical takeaway:

• For stores where preserving theme stability is crucial, Smart Wishlist’s lightweight approach reduces risk.
• For brands that need the wishlist to visually match the storefront or require a specific modal flow, Wizy’s UI customization is compelling.

Developer Customization

Smart Wishlist’s JS and REST API support provides developers levers to tailor experiences. This includes adding wishlist events to analytics, building custom share messages, or creating cross-device sync.

Wizy’s customization may be sufficient for many merchants, but the absence of a public API mention suggests verifying developer capabilities before relying on advanced use cases.

Practical takeaway:

• Development-dependent merchants should prioritize apps with clear API documentation and developer support.

Performance & UX

Load and Page Speed

App performance affects conversion. Smart Wishlist’s pitch of "lightweight payload" suggests minimal impact on page load and theme integrity. For mobile-first stores, that can be a deciding factor.

Wizy’s impact on page performance isn’t specified. When testing any wishlist app, measure page speed before and after install, and review how the app loads assets (synchronously vs. asynchronously).

Practical takeaway:

• Always test a wishlist app on product and collection pages to ensure acceptable load times and no CLS (Cumulative Layout Shift).

Mobile Experience

Mobile users behave differently—short attention spans and smaller screens make one-click saves and unobtrusive modals critical.

Smart Wishlist’s one-click saving and guest support fit mobile patterns well. Wizy’s pop-up option must be audited for mobile ergonomics and back-button behavior.

Practical takeaway:

• Confirm the mobile experience and ensure modals are dismissible, accessible, and not blocking critical flows like checkout.

Support & Vendor Reliability

Public Reviews and Ratings

Smart Wishlist: 81 reviews with a 3.6 rating. That indicates an active install base and a range of merchant experiences. A 3.6 rating suggests mixed feedback—merchants should read recent reviews to identify recurring issues and strengths.

Wizy Wishlist: 0 reviews and a 0 rating. That absence of social proof makes assessment harder; merchants should request references, a trial, and a demo to validate fit.

Practical takeaway:

• When public reviews are limited or absent, rely on demos, trial periods, and direct questions about SLAs, UPTIME, and changelogs.

Support Channels and Response

Neither app’s listing specifies support hours or channels in detail. Merchants should verify:

• Available support channels (email, live chat, phone).
• Response times for free vs. paid plans.
• Availability of onboarding assistance.

Pro tip:

• Ask for a changelog and product roadmap. Frequent updates and transparent release notes indicate active development.

Data, Privacy & Compliance

Wishlist data can include customer identifiers and product preferences. Merchants must ensure compliance with regional privacy laws and platform policies.

Smart Wishlist’s guest functionality implies the app stores wishlist data tied to browser or cookie. Verify how the app handles data portability, export, and deletion to comply with GDPR/CCPA.

Wizy’s handling of personal data, retention periods, and deletion processes should be confirmed before installation.

Practical takeaway:

• Request a data processing addendum (DPA) if operating in regulated regions. Confirm export and deletion processes in case of an uninstall.

Setup, Maintenance & Exit Strategy

Installation and Theme Impact

Smart Wishlist emphasizes "super-easy setup" and not breaking the theme upon uninstall. That minimizes developer time and reduces risk during testing.

Wizy’s installation complexity is unclear; merchants should test on a staging theme and verify uninstall cleanup.

Ongoing Maintenance

Wishlist apps require occasional maintenance—theme updates, compatibility checks with new platform features, and potential CSS adjustments. Verify how often each vendor updates compatibility and whether critical fixes are included in the base plan.

Migration & Data Export

Considerations for switching apps:

• Can wishlists be exported and migrated to another tool?
• Does the app provide a CSV export with user emails, saved SKUs, and timestamps?

Smart Wishlist’s APIs may simplify migrations. Wizy’s analytics and control panel might provide export functionality, but confirm before committing.

Practical takeaway:

• Never install a wishlist without confirming export options and uninstall cleanup to maintain control over merchant-owned data.

Use-Case Guided Recommendations

These recommendations help merchants choose between Smart Wishlist and Wizy Wishlist based on practical needs.

Best For: Lightweight, Fast, No-Code Wishlist

• Merchants who need a minimal-friction wishlist that supports guests and quick sharing.
• Stores that prioritize page speed and want to avoid theme breakage.
• Teams with limited developer resources who prefer an easy-install option. Recommendation: Smart Wishlist.

Best For: Scalable Wishlist with Analytics

• Stores that anticipate significant wishlist volume and need predictable pricing tiers.
• Brands that want control over presentation (popup vs. page) and built-in demand analytics.
• Merchants that want to use wishlist data for merchandising decisions. Recommendation: Wizy Wishlist.

Best For: Brands That Want More Than a Wishlist

• Merchants looking to increase retention, encourage repeat purchases, and run cohesive loyalty campaigns without stitching multiple apps together. Recommendation: Consider an integrated platform that combines wishlist capabilities with loyalty, referrals, and reviews.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve a narrow problem but add overhead: multiple billing lines, duplicated data flows, and integration complexity. This leads to "app fatigue," where a proliferation of micro-apps creates maintenance cost and friction to scale retention programs.

What Is App Fatigue?

App fatigue is the cumulative cost and complexity that grows as merchants layer many single-function apps to cover features—wishlists, loyalty, referrals, reviews, and more. Symptoms include:

• Multiple monthly bills for adjacent features.
• Inconsistent data formats and event taxonomies between apps.
• Extra development time to connect events into marketing automations.
• Higher churn risk when one app breaks the customer experience.

App fatigue erodes the very outcomes merchants invest in: retaining customers, increasing LTV, and creating cohesive brand experiences.

"More Growth, Less Stack": A Practical Value Proposition

An integrated retention platform reduces fragmentation. Instead of separate wishlist and loyalty apps, an all-in-one solution makes wishlist behavior a first-class signal in loyalty tiers, referral triggers, and review prompts.

Growave’s approach focuses on consolidating retention tools so merchants can:

• Turn wishlist activity into targeted rewards and email flows.
• Surface high-demand products using wishlist analytics and act on restocks.
• Increase repeat purchases by linking referrals and loyalty actions to wishlist behavior.

Merchants can compare costs of multiple single-purpose apps versus a unified plan and often find better value for money through consolidation.

How an Integrated Platform Changes Outcomes

Integration yields direct business impacts:

• Higher conversion from wishlist reminders when combined with loyalty incentives.
• Easier cross-channel campaigns because wishlists, reviews, and referrals share the same customer identity.
• Faster experimentation since new retention mechanics are configured within one platform rather than through developer work across several apps.

For merchants that want to consolidate retention features, Growave presents a practical alternative. Evaluate how an integrated suite may reduce vendor count and operational overhead by looking at pricing, features, and integration benefits.

Growave: A Single Platform for Retention

Growave bundles Wishlist with loyalty, referrals, reviews, and VIP tiers—turning wishlist signals into actions that improve lifetime value. Its product suite includes:

• Loyalty and rewards that drive repeat purchases — customizable programs, VIP tiers, and reward mechanics.
• Collect and showcase authentic reviews — automated review requests and UGC workflows.
• Wishlist functionality that feeds loyalty and referral triggers.

This consolidation not only simplifies operations but also enables more sophisticated retention strategies without a growing app stack.

Integrations & Marketplace Presence

Growave integrates with common commerce tools and supports enterprise needs:

• The platform lists compatibility with Checkout, Shopify POS, customer accounts, Klaviyo, Omnisend, Recharge, and helpdesk tools—reducing the need to create custom integrations.
• For merchants on Plus or headless setups, solutions tailored for scale are available.

Merchants can explore Growave’s pricing structure to see how consolidating tools affects total cost of ownership. See how consolidation compares to multiple single-purpose subscriptions by reviewing the pricing tiers and featured capabilities.

Practical Examples of Consolidation Benefits

• A customer saves items to a wishlist. The platform triggers an automated email that combines a restock alert with a loyalty points incentive—no developer work to join data from two vendors.
• Top wishlisted items are surfaced in a single dashboard and converted into targeted referral campaigns or VIP-only offers, increasing conversion while reducing coordination across tools.
• Reviews and social proof are automatically associated with customers who convert from wishlists, increasing content volume and trust signals without manual exports.

Within an integrated platform, wishlist behavior becomes actionable rather than siloed.

Where Integrated Platforms Matter Most

Consolidation benefits are largest for:

• Stores aiming to increase repeat purchase rates and customer lifetime value.
• Teams that want to minimize engineering and integration overhead.
• Merchants scaling beyond single-function experiments into lifecycle marketing programs.

For merchants focused solely on a simple wishlist and minimal setup, a single-purpose wishlist app may still be appropriate. However, as retention objectives grow, integration becomes a competitive advantage.

Try Before Committing

Merchants comparing single-purpose wishlist apps against integrated platforms should:

• Map desired business outcomes (e.g., increase repeat purchases by X%).
• Estimate costs of each solution, including developer time.
• Run trials to measure impact on conversion and LTV.

Growave’s public presence on the Shopify App Store and its pricing tiers make it straightforward to evaluate consolidated value. Learn more about platform plans and how consolidation could reduce your tool count.

• Explore how to consolidate retention features on the platform’s pricing page.
• See the app listing for details and reviews to validate fit in the Shopify ecosystem.

Migration, Risk, and Exit Planning

Switching wishlist providers or moving from single apps to an integrated platform needs a plan.

Checklist for Moving Between Wishlist Apps

• Export all wishlist data into a CSV, including customer IDs, saved SKUs, timestamps, and any notes.
• Capture shared-link formats and how product variant data is serialized.
• Notify customers if wishlists won’t persist through the migration, and provide an export option for their data.
• Test a subset of migrated wishlists for completeness and cross-device access.

Smart Wishlist’s API support can simplify migrations to or from the app. Wizy’s analytics dashboard may provide exports—confirm availability before migrating.

Migrating from Multiple Apps to an Integrated Platform

• Map events and triggers (e.g., wishlist_saved) from each existing app to the integrated platform’s event model.
• Rebuild key automations—wishlist reminders, restock alerts, and loyalty triggers—within the single platform.
• Decommission redundant apps after validating that required features, analytics, and data retention meet expectations.

Consolidation typically reduces ongoing maintenance but requires a one-time migration effort. The trade-off often pays off with fewer vendors and a single source of truth for retention metrics.

Final Recommendation: Which App Is Best For Each Merchant Type

This section avoids naming a single winner and instead clarifies which app suits specific merchant needs.

• Merchants Who Want a Fast, Light, Guest-Friendly Wishlist:
  • Choose Smart Wishlist for simplicity, one-click saves, guest support, and minimal theme impact. Its API options make it usable for stores that may later build automations.
• Merchants Who Need Scalable Tiers, Analytics, and UI Control:
  • Choose Wizy Wishlist for predictable scaling (500–10,000 wishlists), choice of pop-up or page UX, and a control panel that surfaces demand metrics.
• Merchants Who Want to Grow Retention Without Tool Sprawl:
  • Choose an integrated retention platform to consolidate wishlist behavior with loyalty, referrals, and reviews. Consolidation often provides better long-term value for money and stronger outcomes for retention and LTV.

The Growave Alternative: Practical Links and Next Steps

For merchants considering consolidation, evaluate how an integrated platform affects operations and growth. Review pricing and plans to assess total cost of ownership and functionality coverage. Merchants can compare features on the platform’s pricing page to see whether consolidation reduces monthly app spend while adding strategic capabilities.

• Compare plan options to understand the cost and feature trade-offs by reviewing the platform’s pricing.
• Inspect the app listing to see marketplace presence and merchant feedback.
• Review loyalty program capabilities to see how wishlist events can feed into repeat purchase incentives.
• Learn how the review and UGC tools can amplify conversions when wishlist-driven purchases convert.

Specific resources to review:

• For plan and cost comparison, consult the platform’s pricing page to model consolidation benefits.
• For marketplace presence and reviews, view the app listing on the Shopify App Store.
• For loyalty strategy, read about loyalty and rewards to understand how wishlist triggers can increase repeat purchases.
• For social proof, review how review and UGC tools collect and showcase authentic reviews.

Conclusion

For merchants choosing between Smart Wishlist and Wizy Wishlist, the decision comes down to priorities. Smart Wishlist is well-suited to stores that need a lightweight, fast, guest-friendly wishlist with minimal setup and an assurance of theme safety. Wizy Wishlist is more appropriate for merchants who require tiered capacity, presentation options (pop-up vs. page), and built-in analytics for demand tracking. Neither app is a one-size-fits-all solution; each has clear strengths depending on scale and objectives.

For merchants looking to reduce the number of discrete apps while boosting retention, an integrated retention platform can deliver more growth with less operational overhead. Consolidating wishlist behavior with loyalty, referrals, and reviews enables more powerful automations and clearer customer journeys.

Start a 14-day free trial to see how a unified retention stack can replace multiple single-purpose apps and accelerate lifetime value growth. (This sentence is the single hard CTA.)

FAQ

Q: Which app is easier to set up for stores without developer resources?

• A: Smart Wishlist emphasizes no-code setup and a lightweight payload, making it easier for non-technical merchants to install and test quickly.

Q: Which app is better for merchants who expect thousands of wishlists?

• A: Wizy Wishlist provides explicit tiered plans up to 10,000 wishlists, offering predictable scaling. Merchants should calculate expected adoption against those tiers to determine value.

Q: How does an all-in-one platform compare to specialized wishlist apps?

• A: An integrated platform consolidates wishlist data with loyalty, referrals, and reviews, reducing integration complexity and enabling wishlist behavior to trigger loyalty or referral programs. This typically reduces vendor management overhead and can increase lifetime value more effectively than isolated tools.

Q: How should merchants evaluate support and reliability when marketplace reviews are sparse?

• A: Request demos, ask for references, test on a staging theme, verify SLA expectations and data export capabilities, and validate uninstall behavior before committing to any app with limited public reviews.