Smart Wishlist vs. Wishlist ‑ Wishify: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a surprisingly strategic decision for Shopify merchants. Wishlists can move anonymous window shoppers into engaged prospects, support cross-sell and gifting behavior, and feed recovery campaigns that increase conversion rates and lifetime value. But with dozens of single-purpose wishlist apps available, selecting the one that fits store goals, technical constraints, and growth plans can be time-consuming.

Short answer: Smart Wishlist is a lean, no-friction choice for merchants who want a fast, simple wishlist experience with guest saving and basic sharing. Wishlist ‑ Wishify is a stronger option for stores that need richer features—sharing on social platforms, automated reminder emails, export and reporting, and tiered pricing that scales with use. For merchants who want a single platform to handle loyalty, reviews, referrals and wishlist functionality, a unified solution like Growave often delivers better value for money and reduces tool sprawl.

This article provides a feature-by-feature, impartial comparison of Smart Wishlist (Webmarked) and Wishlist ‑ Wishify (Zooomy). The goal is to clarify which app suits which merchant profile, reveal trade-offs, and explain when a broader retention platform may be the smarter business choice.

Smart Wishlist vs. Wishlist ‑ Wishify: At a Glance

Feature Comparison

Core wishlist functionality

Smart Wishlist is built around speed and simplicity. Its selling points are one-click saving, guest wishlist capability (no login required), and the ability to place wishlist buttons on product, collection, search result, and cart pages. The inclusion of JavaScript and REST APIs lets technically inclined merchants customize flows or hook wishlist events into other systems. The app also promises a lightweight payload and safe uninstall behavior—important if theme integrity matters.

Wishlist ‑ Wishify focuses on a fuller shopper experience. Core features include saving favorites across devices, sharing via email and major social platforms (Facebook, WhatsApp, Twitter), and add-to-cart directly from the wishlist. The app also supports guest wishlists but layers in automated reminder emails and exportable data, which can help recovery campaigns and analysis.

What to look for when comparing:

• Guest vs. account-based behavior: Both apps support guest wishlists; Smart Wishlist emphasizes one-click guest saving as a primary feature.
• Save locations: Both apps place buttons in product and collection contexts; Wishify explicitly lists collection widgets and header heart icons on higher plans.
• Action from the wishlist: Wishify supports add-to-cart on the wishlist page, streamlining checkout; Smart Wishlist mentions API hooks for custom actions.

Sharing and social features

Sharing widens wishlist utility—perfect for gifting, social proof, or referral-like behaviors.

Smart Wishlist offers shareable lists but keeps the messaging simple: lists can be shared, and the app supports ShareThis and Sendgrid integrations to enable sharing and email workflows. Its approach is straightforward: let customers create and share lists without friction.

Wishlist ‑ Wishify puts social sharing front and center: share via email, Facebook, WhatsApp, Twitter, and more. This app also enables sharing customization and email reminders. For stores that rely on social and referral-style gift lists, Wishify offers the richer out-of-the-box options.

Merchants who prioritize viral or social discovery will find Wishify’s sharing stack more useful. Stores that only need basic share links and want to avoid heavier scripts may prefer Smart Wishlist.

Email reminders and recovery

Automated wishlist email reminders are a common tactic to re-engage shoppers who saved but didn’t buy.

Smart Wishlist does not advertise built-in automated reminder emails in the provided feature summary. It does provide APIs so merchants can build custom reminder flows if a separate email tool is available.

Wishlist ‑ Wishify lists automated reminder emails on its Advanced plan. That saves merchants from building their own flows and means reminders can be managed directly inside Wishify. Merchants who want an out-of-the-box recovery channel tied to wishlists will prefer Wishify’s higher-tier plans, while merchants comfortable with building their own automation can use Smart Wishlist’s APIs and an external ESP.

Customization and theming

Smart Wishlist positions itself as easy to set up with no coding required and promises a lightweight payload that won’t break themes after uninstall. The availability of JS and REST APIs means developers can tailor UI and behavior if needed.

Wishlist ‑ Wishify offers UI customization, including button color, icon, and text, and header placement (heart in header) on paid plans. The collection page widget and widget placement options give more stylistic control. For merchants who want pixel-perfect UI that matches the brand, Wishify provides more built-in customization, but Smart Wishlist can be extended via APIs.

Reporting, exports, and analytics

Data matters for optimizing wishlist-driven flows.

Smart Wishlist’s public feature notes do not highlight reporting or export capabilities; this suggests limited built-in analytics. Merchants would likely rely on external analytics or the app’s APIs to pull wishlist activity into dashboards.

Wishlist ‑ Wishify includes export capabilities on its Professional plan and "full reports" on Premium. That gives merchants direct access to wishlist data for segmentation, email targeting, and product-level performance analysis. For stores that want to quantify wishlist impact without engineering overhead, Wishify provides stronger reporting.

API and developer options

Smart Wishlist explicitly lists JavaScript and REST APIs, which supports advanced use cases such as syncing wishlist activity into CRM, triggering custom flows, or creating headless storefront integrations.

Wishlist ‑ Wishify does not spotlight public API offerings in the description, though many apps include internal hooks or webhooks. If the store needs full programmatic control, Smart Wishlist looks to be the more developer-forward option out of the box.

Performance and theme safety

Smart Wishlist highlights a lightweight payload and claims it "doesn't break your theme upon uninstall." That focus on minimal footprint can reduce page weight and avoid friction during uninstallation.

Wishlist ‑ Wishify’s feature set (widgets, social scripts, reminders) likely requires more assets and event listeners, which can increase client-side load. The trade-off is functionality for performance. Merchants with strict Core Web Vitals goals may need to evaluate both apps on a staging theme to measure real-world impact.

Pricing & Value

Smart Wishlist pricing

• Standard: $4.99 / month

Smart Wishlist offers a single plan listed in the provided data at $4.99 per month. That simplicity translates to predictable, low cost for a basic wishlist capability. For low-volume merchants who only need a wishlist UI and guest saving, that price point represents an affordable entry.

Strengths of Smart Wishlist pricing:

• Low starting cost
• Straightforward plan that reduces decision friction
• Good value for stores that only need basic behavior and can build advanced flows with APIs

Limitations:

• No tiered usage limits described, which could mean unclear scaling or hidden limits
• Absence of native email reminders or reporting reduces value for teams that expect more built-in retention tools

Wishlist ‑ Wishify pricing

• Free Plan: Free (Up to 100 wishlist items/month for store; basic customization)
• Professional Plan: $5.99 / month (1000 items/month, share, collection widget, guest wishlist, export)
• Premium Plan: $12.99 / month (Up to 3000 items/month, full reports)
• Advanced Plan: $29.99 / month (Up to 10,000 items/month, automatic reminder emails)

Wishlist ‑ Wishify adopts a usage-tier model based on number of wishlist items per month. That structure works well for a growing store because incremental costs align with adoption. The free plan makes it easy to trial core features before committing.

Strengths of Wishify pricing:

• Free entry-level tier for testing
• Clear scaling tiers with higher-tier features unlocked progressively
• Built-in capabilities like exports, reports, and automated emails at higher tiers reduce the need for additional apps

Limitations:

• Monthly item caps may become restrictive for rapid growth or viral sharing patterns
• Costs can climb if wishlist engagement is high; merchants should model expected usage

Value comparison and recommended merchant profiles

• Merchant on a tight operational budget who only needs a wishlist button and guest saving: Smart Wishlist provides the best starting value for money at $4.99/month.
• Merchant who wants an out-of-the-box social sharing experience, reporting, and email reminders without building automation: Wishlist ‑ Wishify is better aligned, especially at $5.99–$29.99 tiers depending on volume.
• Merchant who expects wishlists to become a meaningful channel tied to loyalty and referral programs: Consider whether a single-purpose wishlist app creates more integration work later—this is where an integrated retention stack becomes attractive.

Integrations & Compatibility

Smart Wishlist

• Works with: Sendgrid, ShareThis
• APIs: JavaScript and REST APIs for custom integrations

Smart Wishlist integrates with common sharing and email platforms, and its APIs allow connecting wishlist events to any marketing automation or CRM that accepts webhooks or API calls.

Wishlist ‑ Wishify

• Works with: Checkout compatibility
• Social sharing: Email, Facebook, WhatsApp, Twitter, and more

Wishlist ‑ Wishify’s explicit Checkout compatibility ensures wishlist-to-cart flows are smoother. The app provides social sharing integrations natively, making it easier to capture traffic originating from shared wishlists.

Integration notes for merchants:

• If the store relies on a specific ESP or CRM not listed, Smart Wishlist’s REST APIs may be the safer bet for building custom links.
• Wishify is convenient for merchants who want built-in sharing and checkout alignment without middleware work.
• Both apps will require testing with headless setups or bespoke themes to confirm compatibility.

Implementation, Maintenance & Uninstall

Setup complexity

Smart Wishlist markets itself as “super-easy to setup with no coding required.” That makes it attractive for merchants who want quick deployment.

Wishlist ‑ Wishify offers app setup for free on the entry tier and presumably simple in-dashboard configuration for button styles and widget placements. However, enabling advanced features like automated emails or header icons may require extra steps.

Ongoing maintenance

Smart Wishlist’s lightweight approach suggests lower maintenance; the reliance on APIs for advanced behavior keeps the core footprint small.

Wishlist ‑ Wishify’s richer feature set means more configuration options and potentially more points of maintenance (email templates, export formats, social link behavior).

Uninstall behavior

Smart Wishlist explicitly claims it "doesn't break your theme upon uninstall." That is a meaningful benefit—some apps inject code or templates that require manual cleanup. Merchants should validate uninstall behavior on a staging site.

Wishlist ‑ Wishify does not make explicit uninstall claims in the provided data. Merchants should test uninstallation steps and check for leftover snippets, widgets, or injected code.

Support, Reviews & Trust Signals

Ratings and review counts

• Smart Wishlist: 81 reviews, rating 3.6
• Wishlist ‑ Wishify: 211 reviews, rating 5.0
• Growave (comparison reference): 1,197 reviews, rating 4.8

The numbers provide behavioral signals. Wishlist ‑ Wishify’s 211 reviews and 5.0 rating indicate strong merchant satisfaction in public listings. Smart Wishlist’s 81 reviews and a 3.6 rating suggest mixed feedback—some merchants are pleased, others have encountered limits or friction.

Ratings are directional, not definitive. Reading recent reviews for context—support responsiveness, feature gaps, and performance—gives clearer insight than the average score alone.

Support accessibility

Smart Wishlist’s simple feature set hints at less frequent support needs, but merchants should still verify:

• Response times
• Availability of setup help
• Developer resources for API usage

Wishlist ‑ Wishify, with more features, likely provides more active support channels. Look for:

• Setup documentation
• Email/template guidance for reminders
• Export/report help

Trust and longevity

Wishlist apps are mature categories; both developers (Webmarked and Zooomy) appear focused on wishlist functionality. For stores anticipating long-term retention work, vet vendor roadmaps and update cadence. A high review count and strong rating are helpful proxies for consistent maintenance and merchant satisfaction.

Security & Privacy

Both apps handle customer selections; depending on features (sharing, email reminders), they might process emails or store user sessions. Important considerations:

• Data ownership: Who owns wishlist data and how exportable is it?
• Compliance: Does the app provide clear GDPR/CCPA guidance if required?
• Login vs. guest data: Guest wishlists may rely on cookies or tokens—evaluate persistence across devices.

Wishlist ‑ Wishify’s export features make it easier to own and analyze wishlist data. Smart Wishlist’s APIs enable merchants to flow data into owned systems, but requires engineering to capture and store.

Migration & Scaling

If a store starts with a simple wishlist and later wants integrated loyalty and referrals, switching apps can be costly.

• Data export: Wishlist ‑ Wishify has export features on paid plans, easing migration.
• API access: Smart Wishlist’s REST API supports extracting data, but extraction workflows must be built.
• Scaling costs: Wishify’s per-item caps mean merchants should model expected wishlist events to avoid surprise costs. Smart Wishlist’s single pricing point may become insufficient for high-volume use if it lacks a higher tier.

For merchants expecting rapid growth, planning data ownership and choosing a solution that supports export or native integration into a broader retention platform reduces migration friction.

Use Cases and Recommendations

Best for small stores that want minimal setup

• Smart Wishlist is appealing for small stores that need a fast wishlist button, guest saving, and a low monthly fee ($4.99). Its simplicity and lightweight design reduce setup time and UI friction.

Best for stores that use social sharing and recovery emails

• Wishlist ‑ Wishify’s social sharing and automated reminder features are well-suited for merchants who expect wishlist activity to produce social traffic or want to recover wishlist abandoners via email without custom workflows.

Best for merchants who need data and reporting

• Wishlist ‑ Wishify provides export and “full reports” on mid-to-high plans, making it better for teams that need product-level wishlist insights to inform merchandising and campaigns.

Best for developers and custom flows

• Smart Wishlist’s JS and REST APIs make it a good choice when a developer can integrate wishlist data into custom dashboards, CRM flows, or headless storefronts.

When a single-purpose wishlist is not enough

• If the broader business focus includes loyalty, referrals, reviews, and VIP tiers, pairing a wishlist app with separate loyalty and review tools can create tool sprawl, duplicate customer touchpoints, and integration complexity. In those cases, consolidating into a single platform reduces maintenance and often improves analytics and long-term retention outcomes.

Migration Checklist (if switching apps)

• Export existing wishlist data (ensure all email addresses, item SKUs, timestamps are included).
• Map wishlist items to product IDs and variants to prevent orphaned references.
• Test add-to-cart flows and checkout compatibility on a staging theme.
• Verify social sharing links and preview behaviors across platforms.
• Confirm uninstall behavior of the old app and remove leftover snippets.
• Monitor Core Web Vitals after install to measure performance impact.

The Alternative: Solving App Fatigue with an All-in-One Platform

Understanding app fatigue

Many merchants start with a single-purpose app to solve a specific problem—wishlists, reviews, loyalty—but over time the number of apps accumulates. This creates "app fatigue" characterized by:

• Fragmented data across tools
• Multiple billing lines and higher total cost
• Integration maintenance and duplicated logic
• Inconsistent customer experiences across touchpoints
• Harder attribution for retention metrics

Single-purpose wishlist apps can be very effective in isolation. However, when wishlist activity needs to feed loyalty, referral, and review programs, stitching multiple vendors together creates operational overhead.

Growave’s "More Growth, Less Stack" value proposition

Growave positions itself as a flexible retention platform that consolidates loyalty, referrals, reviews, and wishlist into a single suite. The platform’s philosophy—More Growth, Less Stack—aims to reduce tool sprawl and centralize customer engagement.

Key reasons merchants consider consolidation:

• Unified customer profiles across wishlist, loyalty points, referrals, and reviews
• Centralized analytics that connect wishlist behavior to repeat purchases and LTV
• Fewer integrations to maintain and fewer invoices to reconcile
• Faster time-to-market for campaigns that span loyalty and wishlist triggers

Merchants evaluating a move away from disparate tools should compare the operational cost of maintaining multiple apps with the subscription cost of an integrated platform.

What Growave offers (how it addresses wishlist and beyond)

Growave combines multiple retention building blocks:

• Loyalty & Rewards: customizable programs, point rules, and VIP tiers
• Wishlist: integrated wishlist feature that ties to rewards and GA insights
• Referrals: referral link campaigns and incentives
• Reviews & UGC: tools to collect and display customer feedback and visual content
• VIP tiers and custom reward actions that link directly to purchase behavior

These features let merchants treat wishlists as a channel within a broader retention stack rather than a standalone widget.

For merchants focused on loyalty and long-term retention, Growave allows linking wishlist activity to:

• Point accrual (reward customers for creating or sharing wishlists)
• Referral incentives (reward users who generate purchases from shared wishlists)
• Review prompts (follow up after wishlist purchases to collect UGC)

These combined flows reduce manual work and improve measurement.

Integrations and enterprise support

Growave supports deep integrations with popular e-commerce and marketing tools, helping merchants keep existing systems in place:

• Email and automation platforms (Klaviyo, Omnisend)
• Customer support (Gorgias)
• Subscription engines (Recharge)
• Page builders (Pagefly, GemPages)
• Shopify Plus features and checkout extensions

Merchants on Shopify Plus can access enterprise-level capabilities and custom launch planning to ensure a smooth transition from multiple apps.

Learn how to consolidate retention features by viewing Growave’s pricing and plan options: consolidate retention features.

Explore how a combined loyalty and wishlist program can replace separate apps and centralize engagement flows: loyalty and rewards that drive repeat purchases.

See examples of brands that moved from point solutions to a consolidated retention stack: customer stories from brands scaling retention.

Growave’s review tools also help convert wishlist interactions into social proof and user content: collect and showcase authentic reviews.

Practical benefits of consolidating wishlist into a retention suite

• Fewer integration points: One platform reduces API connections and webhook maintenance.
• Single source of truth: Wishlist behavior, points, and referral conversions live in one dataset for easier LTV analysis.
• Lower cumulative cost: While Growave’s entry price is higher than single-purpose wishlist apps, the combined functionality often represents better value for money compared to multiple subscriptions.
• Better customer journeys: Automated flows connecting wishlist saves to rewards, reminders, and VIP incentives increase retention lift.

Merchants evaluating data-driven retention should weigh the cost of multiple apps (and the time engineers spend integrating them) against a single platform subscription. For a deeper look at Growave’s pricing tiers and how costs map to merchant needs, view plan details: consolidate retention features.

Migration Considerations When Moving to an Integrated Platform

• Map existing wishlist records to the new platform's data model.
• Check whether the platform supports importing historical wishlist items and associated customer identifiers.
• Decide which wishlist features to retire, which to keep, and which to enhance with loyalty and referral mechanics.
• Plan a staged migration (soft launch on a subset of customers) to monitor engagement and identify UX regressions.
• Leverage customer success or dedicated launch support for complex Plus-level migrations.

Growave offers tailored support and custom launch plans for larger merchants needing hands-on migration assistance: solutions for high-growth Plus brands.

If a personalized walkthrough is preferred, merchants can schedule time to discuss specifics and migration steps: book a personalized demo to review integration needs.

Measuring success after consolidation

Key metrics to track:

• Wishlist-to-order conversion rate
• Repeat purchase rate among reward program participants
• Average order value for customers who create shared wishlists
• Referral conversion rate from shared wishlists
• Customer lifetime value (LTV) uplift quarter-over-quarter

Centralized reporting across wishlist, loyalty, and referrals makes it possible to tie these metrics to program changes and promotional experiments.

Practical Decision Framework

When choosing between Smart Wishlist, Wishlist ‑ Wishify, or a consolidated retention platform, use this decision filter:

• If the sole requirement is a simple wishlist button with guest saves and minimal cost, Smart Wishlist is a solid, focused choice.
• If the priority is social sharing, built-in reminder emails, reporting, and clear scaling tiers, Wishlist ‑ Wishify is likely the better fit.
• If the goal is to build a sustainable retention strategy—connecting wishlists to loyalty, referrals, reviews, and VIP tiers—consolidating into a retention suite like Growave reduces complexity and unlocks strategic capabilities that single-purpose apps cannot deliver.

Conclusion

For merchants choosing between Smart Wishlist and Wishlist ‑ Wishify, the decision comes down to scope and growth plans. Smart Wishlist (81 reviews, 3.6 rating) is a lean, developer-friendly option that keeps costs low and payload small. Wishlist ‑ Wishify (211 reviews, 5.0 rating) provides a richer feature set—social sharing, automated emails, exports, and tiered plans—that better supports merchants looking to turn wishlist activity into measurable recovery and social traffic.

For stores that plan to scale retention activities beyond wishlists—adding loyalty programs, referrals, reviews, and VIP tiers—consolidating into a single platform reduces operational complexity and often delivers better value for money. Growave bundles wishlist functionality with loyalty and reviews, simplifying integration and centralizing customer data. Many merchants find this approach reduces tool sprawl and improves the ability to measure lifetime value and repeat purchases. To explore how a unified retention stack compares to multiple single-purpose apps, consolidate retention features.

Start a 14-day free trial to test the unified retention stack.

For merchants who want to evaluate specific retention flows—like linking wishlist saves to point accruals or review prompts—Growave also documents how its loyalty and reviews tools work together: loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews. For real-world examples of merchants who consolidated retention tools, read customer stories from brands scaling retention.

FAQ

Which app is easier to install and maintain?

Smart Wishlist emphasizes a no-code setup and a lightweight payload, so it tends to be easier to install and less likely to require ongoing maintenance. Wishlist ‑ Wishify is still straightforward but involves more configuration if social shares, widgets, and reminder emails are enabled.

Which app is better for collecting data and running reports?

Wishlist ‑ Wishify provides export functionality and "full reports" on higher tiers, making it a stronger choice for merchants who want native data access without engineering work. Smart Wishlist can feed data via APIs but requires more developer resources to build reporting.

Which app provides better support for email reminders?

Wishlist ‑ Wishify includes automated wishlist reminder emails on its Advanced plan. Smart Wishlist does not advertise built-in reminders, so merchants would need to implement reminders using APIs and an external ESP.

How does an all-in-one platform compare to specialized wishlist apps?

An integrated retention platform centralizes wishlist data with loyalty, referrals, and reviews. That reduces integrations, consolidates billing, and enables cross-feature campaigns (for example, rewarding wishlist shares with loyalty points). While single-purpose apps can be cheaper initially, the operational and analytical costs of multiple apps often make an all-in-one solution a better long-term value. See how consolidation can simplify growth planning and reduce the number of tools maintained: consolidate retention features.