Smart Wishlist vs. SureCust ‑ Wishlist: An In-Depth Comparison

Introduction

Navigating the vast ecosystem of Shopify apps to find the right tools for customer engagement can be a complex task for merchants. The challenge often lies not just in identifying apps that offer specific functionalities, but in understanding their nuanced differences, their true value proposition, and how they integrate into an existing operational framework. Choosing the right app is critical for driving customer retention and ultimately, sustainable growth, without incurring unnecessary technical or financial overhead.

Short answer: Smart Wishlist offers a more established, feature-rich experience for both logged-in and guest users, focusing on shareable lists and API access for advanced needs, making it suitable for growing stores with specific customization requirements. SureCust ‑ Wishlist, while newer, emphasizes ease of setup and basic admin insights, positioning it as a straightforward solution for merchants prioritizing simplicity and foundational wishlist functionality. Integrated platforms, however, often present a pathway to reducing operational overhead by consolidating multiple retention tools into a single system, streamlining data flow and customer experience.

This article aims to provide a detailed, feature-by-feature comparison of Smart Wishlist and SureCust ‑ Wishlist. The goal is to equip merchants with the necessary insights to make an informed decision, ensuring their chosen solution aligns seamlessly with their store’s unique needs, growth trajectory, and customer engagement strategy.

Smart Wishlist vs. SureCust ‑ Wishlist: At a Glance

Deep Dive Comparison

Core Features and Workflows

At the heart of any wishlist application is the ability for customers to save products they are interested in, ideally for later purchase. However, the depth and flexibility of this core functionality can vary significantly between tools, impacting both the customer experience and the merchant's ability to leverage this data.

Smart Wishlist: Comprehensive Engagement Tools

Smart Wishlist emphasizes a broad approach to wishlist functionality, designed to cater to a diverse range of customer behaviors. A key differentiator is its support for guest wishlists. This feature allows customers to save products even without logging into their Shopify account, a crucial capability for reducing friction, especially for first-time visitors or casual browsers who might be hesitant to create an account immediately. This frictionless experience can significantly increase the likelihood of capturing initial interest and converting it into a future sale.

The app also provides shareable wishlists, enabling customers to share their curated lists with friends and family. This functionality extends beyond personal utility, transforming the wishlist into a social commerce tool. It facilitates gift suggestions, wish list-based registries, or simply allows customers to gather opinions, effectively turning individual interest into potential word-of-mouth marketing for the merchant. The ability to generate unlimited wishlists across all stores further enhances its utility, suggesting scalability for various product lines or thematic collections.

• Key Features for Smart Wishlist:
  • One-click saving for both guests and logged-in users.
  • Shareable wishlists to leverage social interactions.
  • Unlimited wishlists, providing extensive customer curation options.
  • Wishlist button placement flexibility across product, collection, search, and cart pages, ensuring high visibility.
  • Javascript and REST APIs for advanced, custom implementations, catering to unique store requirements.
  • Designed for a lightweight payload, aiming to prevent theme issues upon uninstall.

SureCust ‑ Wishlist: Simplicity and Foundational Utility

SureCust ‑ Wishlist, on the other hand, centers its value proposition on simplicity and ease of use. It aims to solve the fundamental problem of customers losing interest in products by offering an effortless way to save them. The app's description highlights its intuitive design for customers, suggesting a focus on a clean, straightforward user interface that requires minimal instruction or effort.

While specific details about guest wishlists or sharing capabilities are not explicitly stated, the emphasis on "effortless customer use" suggests a priority on the basic saving function. For merchants, the allure here is the promise of quick setup and minimal ongoing management, making it an attractive option for those who want to add wishlist functionality without delving into complex configurations or advanced features.

• Key Features for SureCust ‑ Wishlist:
  • Simple to set up, requiring no technical expertise.
  • Intuitive design for effortless product saving by customers.
  • Admin insights into customer wishlists, providing direct visibility into preferences.
  • Activity logs for monitoring administrative actions within the app, enhancing oversight.

The choice between these two apps at the feature level often boils down to a merchant's immediate needs and long-term vision. Smart Wishlist offers a broader spectrum of engagement possibilities, particularly beneficial for stores aiming to foster community, leverage social sharing, or require deep customization. SureCust ‑ Wishlist serves as an excellent entry point for stores seeking a reliable, no-frills wishlist that is simple to deploy and manage, and provides basic intelligence on customer interest.

Customization and Control

The ability to customize a Shopify app to match a store's branding and user experience is paramount for maintaining a cohesive online presence. Furthermore, the level of control a merchant has over the app's behavior and data can significantly impact its utility.

Smart Wishlist: Flexible and Extensible

Smart Wishlist appears to offer a higher degree of customization and control, primarily through its explicit mention of Javascript and REST APIs. This is a critical feature for merchants with development resources or those working with agencies, as it allows for tailoring the wishlist functionality to specific design requirements, integrating it more deeply with the theme, or even building custom functionalities around the wishlist data. For instance, a merchant might use the APIs to display wishlist items in unique ways on other pages or to trigger specific marketing automation flows based on wishlist activity.

The flexibility in button placement (product, collection, search, cart pages) also contributes to design control, allowing merchants to strategically place the wishlist option where it makes the most sense for their customer journey. The "lightweight payload" claim is relevant here too, suggesting the app is built with performance and theme compatibility in mind, which reduces the need for extensive post-installation theme adjustments or fixes.

SureCust ‑ Wishlist: Simplicity Over Deep Customization

SureCust ‑ Wishlist's description emphasizes "simple to setup" and "intuitive design," suggesting that its primary customization lies in its inherent ease of use and perhaps minimal configuration options rather than deep code-level customization. While this simplifies the merchant's initial experience, it might also imply less granular control over the visual presentation or advanced behavioral triggers compared to an app with exposed APIs.

The focus here is on getting the core functionality running quickly and smoothly, which might mean a more standardized look and feel. For merchants without development capabilities or a need for bespoke design, this can be an advantage, reducing the complexity associated with extensive customization options. However, for brands with highly specific branding guidelines or unique user experience flows, this might be a limitation.

In essence, Smart Wishlist caters to merchants who value the power to adapt and integrate, ideal for those with a distinct brand identity or complex multi-channel strategies. SureCust ‑ Wishlist targets merchants who prioritize speed of deployment and minimal ongoing configuration, where a "good enough" standard solution perfectly meets their needs.

Pricing Structure and Value for Money

Understanding the cost of an app and evaluating its value against the features it provides is a critical component of any app selection process. This involves looking beyond the monthly fee to consider the total cost of ownership, including potential development costs for customization or integration.

Smart Wishlist: Transparent Single Plan

Smart Wishlist offers a single, straightforward pricing plan:

• Plan Name: Standard
• Plan Price: $4.99 / month
• Plan Description: Standard

This clear pricing model suggests a "what you see is what you get" approach. For $4.99 per month, merchants gain access to all the described features, including guest wishlists, shareable lists, unlimited wishlists, and API access. This can represent strong value for money for merchants who need these advanced features, as the flat fee covers everything without tiered limitations based on customer count, wishlist volume, or other metrics often seen in app pricing. The value here is in having a feature-rich solution at a predictable, low monthly cost.

However, merchants should also consider potential soft costs. While the app is "no coding required" for basic setup, leveraging the Javascript and REST APIs for advanced customization would necessitate development work, either in-house or outsourced. These costs, though not part of the app's monthly fee, are part of the overall investment in a highly customized wishlist solution.

SureCust ‑ Wishlist: Pricing Not Specified

The provided data for SureCust ‑ Wishlist does not specify any pricing plans. This means merchants would need to visit the Shopify App Store listing directly to ascertain the current cost, whether a free plan or free trial is available, and if there are multiple tiers based on usage or features.

The absence of pricing details in the comparison data makes a direct value-for-money assessment challenging without further research. If the app is free or offers a very low-cost entry point, its "simple to setup" and "easy customer use" might make it highly attractive for budget-conscious new stores. However, without knowing the pricing model, it is difficult to determine if its foundational feature set aligns with potential costs. Merchants prioritizing clarity and upfront cost transparency might find the specified pricing of Smart Wishlist more reassuring initially.

When evaluating value for money, merchants should consider their budget constraints, the extent of features required, and any potential hidden costs (like development for customization). Smart Wishlist's single, low-cost plan with advanced features could offer significant value, particularly if the intention is to use its more sophisticated capabilities. For SureCust ‑ Wishlist, the value proposition remains tied to its undisclosed pricing and whether it aligns with a merchant's need for simplicity without advanced features.

Integrations and “Works With” Fit

The ability of a Shopify app to seamlessly integrate with other tools in a merchant's tech stack is crucial for creating a unified customer experience and efficient operational workflows. Isolated apps often lead to fragmented data and manual processes.

Smart Wishlist: Targeted Integrations

Smart Wishlist explicitly lists "Sendgrid" and "Sharethis" under its "Works With" section.

• Sendgrid: This integration suggests potential for email marketing automation based on wishlist activity. For example, merchants could send automated reminders for abandoned wishlists, notifications when wishlisted items go on sale, or personalized recommendations. This capability ties directly into customer retention and driving sales by re-engaging interested customers.
• Sharethis: This integration confirms and enhances the app's emphasis on social sharing. Sharethis typically provides tools for easy sharing across various social media platforms, making the shareable wishlists even more effective in spreading product awareness and driving traffic.

These integrations point towards a focus on marketing and social amplification. For merchants already using or planning to use these specific tools, Smart Wishlist offers a direct path to leveraging wishlist data within their marketing efforts. The description also mentions "Javascript and REST APIs," which implies the potential for custom integrations with virtually any other system, provided the merchant has the technical resources. This makes Smart Wishlist highly adaptable for stores with a developing or mature tech stack that needs custom data flow between applications.

SureCust ‑ Wishlist: Foundational Shopify Integrations

SureCust ‑ Wishlist lists "Checkout" and "Customer accounts" under its "Works With" section.

• Checkout: This integration is fundamental for any app that directly influences the purchase journey. It ensures that wishlisted items can be smoothly added to the cart and processed through the Shopify checkout, which is a standard expectation for such an app.
• Customer accounts: This indicates that the app integrates with Shopify's native customer account system, allowing logged-in customers to save and manage their wishlists within their existing profiles. This creates a more personalized and consistent experience for returning customers.

While these integrations are essential, they represent foundational compatibility within the Shopify ecosystem rather than extending functionality to third-party marketing or analytics tools. This aligns with SureCust ‑ Wishlist's focus on simplicity and ease of use. For merchants with a minimal tech stack or those who prefer to manage marketing and analytics through other means, these basic integrations are sufficient. However, for stores looking to connect wishlist data with a CRM, advanced email marketing platform (beyond what Shopify's basic capabilities might offer), or a comprehensive analytics dashboard, Smart Wishlist's API access would offer more flexibility.

In summary, Smart Wishlist leans towards expanding marketing reach and custom integration possibilities through its listed partners and API access. SureCust ‑ Wishlist focuses on core compatibility within Shopify's inherent structures, providing a reliable basic integration without the complexity of external system connections.

Analytics and Reporting

The ability to gain insights from customer behavior within a wishlist app is crucial for optimizing product offerings, marketing strategies, and overall store performance. Without data, wishlists merely serve as a customer convenience, missing their potential as a strategic asset.

Smart Wishlist: Potential for Data-Driven Decisions via APIs

The description for Smart Wishlist does not explicitly detail an in-app analytics dashboard or reporting features. However, the mention of "Javascript and REST APIs" is highly significant in this context. These APIs provide the raw data access necessary for merchants to build their own reporting mechanisms or integrate wishlist data into external analytics platforms (like Google Analytics, Tableau, or custom dashboards).

For a merchant with technical expertise, this means they could:

• Track which products are most frequently wishlisted.
• Monitor conversion rates from wishlist to purchase.
• Identify popular items that are out of stock or need reordering.
• Segment customers based on their wishlist contents for targeted marketing via Sendgrid (as mentioned in integrations).

While the app itself might not offer an out-of-the-box reporting interface, its API access empowers sophisticated data analysis for those who can leverage it. This approach offers ultimate flexibility but requires a proactive, data-savvy merchant or team.

SureCust ‑ Wishlist: Direct Admin Insights and Activity Logs

SureCust ‑ Wishlist, conversely, explicitly states "Admin Insights: Easily view customer wishlists to understand their preferences" and "Activity Logs: Monitor admin activities within the app for oversight and control."

• Admin Insights: This feature provides direct, in-app visibility into what customers are saving. This is a powerful, ready-to-use form of qualitative data. Merchants can quickly identify popular products, spot trends, and understand individual customer interests without needing to export data or build custom reports. This information can directly influence merchandising, inventory management, and personalized outreach.
• Activity Logs: While primarily for internal oversight, activity logs contribute to data governance and accountability, showing which administrators performed certain actions within the app. This is more about operational control than customer insights, but it signals attention to detail in the app's design.

SureCust ‑ Wishlist offers immediate, actionable insights for merchants who prefer to access information directly within the app interface without external tools or complex setups. This is ideal for smaller teams or those prioritizing ease of access over deep, custom analytical capabilities. The trade-off is that these insights might be more limited in scope compared to what could be achieved by leveraging Smart Wishlist's APIs for custom analysis.

The difference highlights two distinct approaches to data. Smart Wishlist provides the raw materials for advanced analysis (via APIs), while SureCust ‑ Wishlist offers a curated, easily digestible view of customer preferences directly within the app, catering to different levels of technical proficiency and data strategy.

Customer Support Expectations and Reliability Cues

The reliability of an app and the responsiveness of its support team are crucial, especially for tools that directly impact customer experience and sales. Merchant reviews and ratings often serve as key indicators of these aspects.

Smart Wishlist: Established Presence with Mixed Feedback

Smart Wishlist has 81 reviews with an average rating of 3.6 out of 5.

• Volume of Reviews: 81 reviews indicate a significant user base and a longer presence on the Shopify App Store. This volume provides a more substantial dataset for evaluating common user experiences, strengths, and recurring challenges.
• Rating (3.6): A 3.6 rating suggests that while many users find the app beneficial, there might be a segment experiencing issues or finding certain aspects suboptimal. Common reasons for ratings below 4.0 often include:
  • Occasional bugs or compatibility issues with specific themes.
  • Support response times or effectiveness concerns.
  • Feature requests that are not yet implemented.
  • Complexity in leveraging advanced features (e.g., APIs) without technical help.

Merchants considering Smart Wishlist should review recent feedback within the app store to understand current sentiment and specific pain points. The developer, Webmarked, has a responsibility to address these concerns. While the API access provides flexibility, it might also lead to higher support inquiries if merchants need assistance with custom implementations.

SureCust ‑ Wishlist: New Entry with Limited Feedback

SureCust ‑ Wishlist has only 1 review with a rating of 5 out of 5.

• Limited Volume: A single review, while positive, provides a very narrow basis for assessing overall reliability or support quality. It's difficult to draw robust conclusions from such a small sample size. While the 5-star rating is positive, it does not yet represent broad user satisfaction or long-term performance.
• Newer App: The low review count often indicates a newer app in the market. Newer apps can be agile and quick to implement feedback, but they might also be less battle-tested than older, more established solutions.

For SureCust ‑ Wishlist, merchants would need to exercise caution. The "Simple to Setup" claim is a strong selling point for a new app, suggesting an effort to minimize initial support needs. However, the lack of broader community feedback means that potential users are among the early adopters. It would be prudent for merchants to try the app (if a free trial is available) and directly assess the support responsiveness and problem-solving capability of SureCust should issues arise.

In summary, Smart Wishlist offers a more established track record, but merchants must scrutinize the reasons behind its average rating. SureCust ‑ Wishlist offers simplicity but comes with the inherent risk of a newer app lacking widespread user validation.

Performance, Compatibility, and Operational Overhead

The impact of an app on store performance, its compatibility with different Shopify themes and versions, and the overall operational overhead it introduces are critical considerations for any merchant aiming for efficient and scalable growth.

Smart Wishlist: Focus on Lightness and Broad Compatibility

Smart Wishlist's description explicitly states "Lightweight Payload. Doesn't break your theme upon uninstall." These claims are significant:

• Lightweight Payload: This suggests that the app is designed to minimize its impact on page load times, which is vital for SEO and user experience. A faster store keeps customers engaged and can improve conversion rates.
• Doesn't break your theme upon uninstall: This addresses a common pain point with Shopify apps. Many apps inject code directly into a theme, and upon uninstallation, leave behind residual code that can cause visual glitches, performance degradation, or even security vulnerabilities. Smart Wishlist's claim here indicates a thoughtful approach to app lifecycle management, reducing long-term technical debt and operational overhead should a merchant decide to switch apps.
• Compatibility: The ability to place the wishlist button on product, collection, search result, and cart pages suggests a broad compatibility with various theme structures and Shopify's core functionalities. The presence of Javascript and REST APIs also implies robust development practices that should generally ensure compatibility across different Shopify storefront types, including custom-built solutions or headless setups, assuming the developer handles API versioning and updates responsibly.

Overall, Smart Wishlist aims to be a performant and clean integration, minimizing negative impacts on store operations and future flexibility.

SureCust ‑ Wishlist: Simplicity Implies Reduced Overhead

SureCust ‑ Wishlist's description focuses heavily on "Simple to Setup" and "no technical expertise required." While it doesn't explicitly mention "lightweight payload" or "clean uninstall," the emphasis on simplicity often correlates with less invasive code injection and therefore a lower risk of performance issues or theme breakage.

• Operational Overhead: The promise of getting started "in minutes" and "effortless customer use" translates directly into lower operational overhead for the merchant. Less time spent on setup, configuration, and troubleshooting frees up resources for other business priorities.
• Compatibility: Its integration with "Checkout" and "Customer accounts" means it operates within Shopify's established frameworks, which generally ensures baseline compatibility. For a foundational wishlist app, this level of integration is typically robust across standard Shopify themes. The lack of complex features or extensive customization options can also contribute to fewer compatibility conflicts.

For SureCust ‑ Wishlist, the operational benefit is primarily in its simplicity and the reduced effort required from the merchant's team. It is designed to be a plug-and-play solution that "just works" within the Shopify environment.

In comparing performance and operational overhead, Smart Wishlist proactively addresses concerns about payload size and theme integrity on uninstall, offering peace of mind for future flexibility. SureCust ‑ Wishlist provides an implicit promise of low overhead through its focus on effortless setup and use, which for many merchants, translates into significant operational savings and reduced complexity.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants frequently encounter a phenomenon known as "app fatigue" as their Shopify stores grow. This isn't merely about having too many apps; it's about the cumulative challenges that arise from a fragmented tech stack. Key issues include:

• Tool Sprawl: Managing a dozen or more single-function apps, each with its own interface, login, and reporting, creates significant operational friction. Teams spend excessive time switching between tools rather than focusing on strategic growth.
• Fragmented Data: When loyalty, reviews, wishlists, and referrals operate in silos, the comprehensive customer view becomes obscured. Data does not flow seamlessly between systems, making it difficult to personalize experiences or measure true customer lifetime value (LTV).
• Inconsistent Customer Experience: Each app often introduces its own design elements and interaction patterns, leading to a disjointed and often confusing experience for customers. This can dilute brand identity and erode trust.
• Integration Overhead: Ensuring compatibility and data synchronization between numerous apps requires ongoing effort, development resources, and can lead to costly conflicts or breakages during platform updates.
• Stacked Costs: While individual app subscriptions might seem manageable, the cumulative monthly fees for multiple single-function tools can quickly escalate, leading to a higher total cost of ownership than anticipated.

This is where Growave's "More Growth, Less Stack" philosophy offers a strategic advantage. Instead of patching together disparate tools for each aspect of customer retention, Growave provides an integrated suite designed to cover multiple critical touchpoints from a single platform. This approach simplifies operations, consolidates data, and delivers a more consistent experience for customers, making it easier to achieve sustained growth.

Growave combines essential retention modules—Loyalty and Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers—into one robust solution. For instance, instead of needing a separate app for customer points and VIP tiers, merchants can manage loyalty points and rewards designed to lift repeat purchases directly within Growave. This integration ensures that a customer's loyalty status can influence their review requests or the discounts they receive, creating a cohesive and powerful engagement loop.

Moreover, managing collecting and showcasing authentic customer reviews through the same platform that handles wishlists allows for a unified approach to social proof and product interest. Imagine a scenario where a customer adds an item to their wishlist, then receives a personalized email with reviews for that specific product, powered by the same platform. This level of integrated functionality is challenging to achieve with fragmented apps.

For merchants who are looking to scale, especially those operating on Shopify Plus, an all-in-one solution becomes even more compelling. Growave offers capabilities designed for Shopify Plus scaling needs, addressing the advanced requirements of high-volume stores, including checkout extensions, API access for headless commerce, and dedicated customer success management. This contrasts sharply with the potential challenges of managing multiple single-function apps across complex Plus environments.

Consolidating tools also provides a clearer view of expenses, making it easier to manage a pricing structure that scales as order volume grows rather than grappling with numerous individual subscriptions. By choosing to reduce app fatigue, merchants can focus on strategy and execution rather than integration and maintenance. If consolidating tools is a priority, Growave provides a comprehensive path to run retention from one place, ensuring seamless data flow and a cohesive customer journey. Investing in a platform that offers social proof that supports conversion and AOV alongside loyalty and wishlists simplifies the tech stack and reduces the overall cost of ownership. This strategy aligns well with businesses seeking to implement retention programs that reduce reliance on discounts by offering multiple value propositions from a single vendor. The platform also offers features aligned with enterprise retention requirements for larger businesses. Merchants gain greater control over evaluating feature coverage across plans to best suit their growing business needs.

Conclusion

For merchants choosing between Smart Wishlist and SureCust ‑ Wishlist, the decision comes down to a balance of feature depth versus simplicity, and the role of third-party integrations in their broader marketing strategy. Smart Wishlist, with its support for guest wishlists, shareable lists, and comprehensive API access, presents a robust option for stores seeking advanced customization and deeper integration into marketing automation, especially if they have the technical resources to leverage its full potential. Its established presence, despite a mixed review rating, suggests a feature set that many merchants find valuable for sophisticated engagement tactics.

SureCust ‑ Wishlist, conversely, is an excellent choice for merchants prioritizing ease of setup and foundational functionality. Its focus on simplicity, intuitive customer use, and direct admin insights into preferences makes it highly appealing for those who need a reliable, low-maintenance wishlist solution without advanced features or complex integrations. Its newer status means less widespread feedback, but its explicit promise of ease offers a clear value proposition for quick deployment.

Both apps effectively address the core need for customers to save products. However, the broader strategic goal for many growing ecommerce businesses is not just about isolated features, but about creating a cohesive, engaging customer journey that drives repeat purchases and builds loyalty. This is where an integrated platform offers significant advantages. By consolidating multiple retention tools, such as wishlists, loyalty programs, and review collection, merchants can overcome the challenges of app fatigue, fragmented data, and inconsistent customer experiences. Adopting a unified approach allows for better control over mapping costs to retention outcomes over time and a more holistic view of customer interactions. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

How do wishlists directly contribute to customer retention and sales?

Wishlists act as a digital shopping cart for future purchases, serving as a powerful retention tool. They allow customers to express interest in products without immediate purchase, reducing abandonment by reminding them of items they desire. For merchants, wishlists provide valuable data on customer preferences and demand, enabling targeted marketing campaigns (e.g., email reminders for wishlisted items, promotions on popular wishlist products) that convert passive interest into active sales and repeat visits.

Can both guests and logged-in customers use a wishlist app?

Yes, some wishlist apps, like Smart Wishlist, specifically cater to both guest users and logged-in customers. Guest wishlists are particularly beneficial as they reduce friction for first-time visitors or those hesitant to create an account, allowing them to save products immediately. Other apps might focus primarily on logged-in customer accounts to ensure persistent wishlists tied to a specific user profile.

Is it possible to integrate wishlist data with email marketing tools?

The ability to integrate wishlist data with email marketing tools depends on the specific app's features and API capabilities. Apps that offer APIs (like Smart Wishlist) or direct integrations with email platforms (like Growave) can allow merchants to segment customers based on their wishlist contents and send personalized emails. This can include reminders for forgotten items, notifications about price drops, or recommendations for related products, significantly enhancing the effectiveness of email campaigns.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform, like Growave, integrates multiple customer retention functionalities (e.g., wishlists, loyalty programs, reviews, referrals) into a single system, contrasting with specialized apps that focus on one specific feature. The primary benefits of an all-in-one platform include reduced app fatigue, consolidated customer data for a holistic view, a more consistent user experience across different touchpoints, and streamlined operational management. While specialized apps might offer deeper niche features for a single function, all-in-one platforms excel at providing a cohesive strategy for improving customer lifetime value by connecting various engagement mechanisms efficiently.