Smart Wishlist vs. Listr: Wishlist + Reminder — An In-Depth Comparison

Introduction

Choosing the right wishlist app is one of the small decisions that can have an outsized effect on a store’s conversion rate and customer retention. Shopify merchants commonly weigh usability, customization, and the ability to re-engage shoppers through automated emails or social proof when deciding between single-purpose wishlist apps.

Short answer: Smart Wishlist is a solid, lightweight choice for merchants who want a fast, no-code wishlist focused on guest saving, simple sharing, and minimal setup. Listr: Wishlist + Reminder offers stronger built-in re-engagement tools — automated reminder and price-drop emails — and better social proof mechanics, making it a fit for merchants who prioritize email-driven recovery of wishlists. For merchants who want a single integrated retention system that covers wishlist plus loyalty, reviews, referrals, and VIP tiers, Growave presents a higher-value alternative that reduces tool sprawl and centralizes customer data.

This article compares Smart Wishlist (Webmarked) and Listr: Wishlist + Reminder (Softpulse Infotech) feature-by-feature, pricing-by-pricing, and use-case-by-use-case to help merchants pick the right tool. After the fair comparison, the piece explains why switching to an integrated retention platform reduces app fatigue and outlines what merchants should look for when consolidating tools.

Smart Wishlist vs. Listr: Wishlist + Reminder: At a Glance

Core Product Positioning and Developer Background

Smart Wishlist (Webmarked)

Smart Wishlist positions itself as a minimalist, performance-minded wishlist solution that emphasizes speed and ease of setup. The developer highlights one-click saving for guests and logged-in users, shareable lists, and minimal theme impact — appealing to merchants who want a wishlist without heavy customization or developer overhead.

• Reviews: 81
• Rating: 3.6
• Pricing: Standard plan at $4.99/month

Strengths emphasized by the developer: small payload, straightforward install, REST and JavaScript APIs for advanced use cases.

Listr: Wishlist + Reminder (Softpulse Infotech)

Listr tilts toward reactivation and conversion. The app explicitly promotes reminder emails, price-drop alerts, and social proof indicators that show how many customers have wishlisted a product. That combination is designed to nudge users back to the store and recover potential lost sales.

• Reviews: 27
• Rating: 4.3
• Pricing: Free tier (limited) and Premium at $4.99/month

Strengths emphasized by the developer: automated reminders, price-drop notifications, analytics, and compatibility with product filter apps.

Feature Comparison — Deep Dive

Wishlist UX and Saving Behavior

Smart Wishlist

Smart Wishlist focuses on speed and minimal friction. The key user-facing attributes are:

• One-click saving on product, collection, search results, and cart pages.
• Guest and logged-in user support; no account required for guests.
• Unlimited wishlists per store.
• Shareable wishlist links for social sharing or gift registries.
• Lightweight SDK with promises to leave themes untouched on uninstall.

How that translates for merchants: fewer barriers to saving for shoppers, which can increase the raw count of saved items. The guest-first approach is helpful for stores with a significant portion of anonymous traffic and low registration rates.

Listr: Wishlist + Reminder

Listr provides similar wishlist mechanics but layers on re-engagement hooks:

• No signup required to add products to a wishlist (guest-friendly).
• Customizable icons and wishlist pages to match brand styles.
• A top wishlisted products list to highlight popular items.
• Sharing via email and social channels.

The difference is that Listr builds the wishlist into a broader reactivation flow rather than leaving it as a simple “save for later” feature.

Practical implication: If the main goal is to capture intention and re-open sales conversations later, Listr’s flow is more explicit about that second step.

Email Automation and Re-engagement

Smart Wishlist

Smart Wishlist does not emphasize built-in automated email reminders in its core feature list. It works with external services like SendGrid, implying merchants will need to build a reminder flow in an ESP if they want automated follow-up.

Implication: Merchants who rely on email automation will either need basic custom flows or additional apps/integrations to trigger wishlist reminders. That creates an extra integration step and potentially increases tool complexity.

Listr: Wishlist + Reminder

Listr’s name signals its differentiator: reminder emails and price-drop alerts are core features.

• Sends daily, weekly, or monthly reminder emails based on preferences.
• Price-drop emails notify customers when a wishlisted product goes on sale.
• Customizable email templates in the Premium plan.

Practical evaluation: For merchants who depend on email to convert intent into purchases, Listr reduces friction by bundling reminders and price-drop notifications directly in the app. That saves the merchant from building these flows manually in an ESP and can accelerate time-to-value.

Price-drop Notifications and Social Proof

Smart Wishlist

Smart Wishlist lists sharing and APIs but does not advertise built-in price-drop alerts as a standard feature. For stores where price sensitivity drives purchase behavior, missing out on price-drop automation can be a revenue opportunity cost.

Listr: Wishlist + Reminder

Price-drop emails are a headline capability. When paired with “how many other customers added this to their wishlist” badges, Listr combines social proof and monetary incentives — two classic levers for conversion.

• Social proof counter shows wishlist quantity on product pages.
• Price-drop emails entice shoppers back based on a concrete value change.

Merchants with frequent promotions or variable pricing benefit more from Listr’s approach.

Customization and Theming

Smart Wishlist

Smart Wishlist markets itself as “super-easy to set up with no coding required,” and it claims a lightweight footprint to avoid theme conflicts. It provides APIs for merchants who need deeper customizations.

• Good choice for stores that want a conservative approach to front-end changes.
• Minimal UI options may require additional work for brand-heavy designs.

Listr: Wishlist + Reminder

Listr offers customizable icons and a customizable wishlist page. That flexibility helps brands keep the wishlist experience on-brand without heavy engineering time.

• Premium plan allows customizable email templates and wishlist pages, increasing brand alignment.
• Compatible with product filter apps — a practical plus for merchants using advanced collection filtering.

Tradeoff: Listr gives more on-brand control at the cost of slightly higher configuration complexity.

Analytics, Reporting, and Insights

Smart Wishlist

Smart Wishlist’s public materials emphasize usability over analytics. It does provide basic reporting and mentions JavaScript and REST APIs to surface wishlist data into other systems, but native analytics are not heavily featured.

• Best suited for merchants that capture wishlist data and choose to analyze through external tools or custom dashboards.

Listr: Wishlist + Reminder

Listr highlights analytics and reports as part of its feature set. The app tracks top wishlisted products and the performance of reminders, which helps merchants measure the ROI of saved items and re-engagement campaigns.

• Built-in reporting means less reliance on external analytics layers for wishlist-specific KPIs.

Integrations and Developer-Friendly Features

Smart Wishlist

• Offers JavaScript and REST APIs for advanced requirements.
• Works with SendGrid and ShareThis.
• Lightweight payload and safe uninstall practices reduce theme risk.

These developer-focused features are valuable for merchants that want to integrate wishlist events with a primary ESP, CDP, or data warehouse.

Listr: Wishlist + Reminder

• Emphasizes compatibility with product filters and has built-in email features, reducing the need for external ESPs to handle wishlist reminders.
• Fewer third-party integration callouts than Smart Wishlist but compensates with integrated functionality.

Bottom line: Smart Wishlist is more of a data-friendly, API-focused tool. Listr is more of a plug-and-play re-engagement tool.

Pricing and Perceived Value

Smart Wishlist Pricing

• Standard: $4.99 / month

Smart Wishlist offers a single, low-cost plan. The flat low price is attractive, but the lack of tiers means features like email reminders are not included in an obvious way — merchants must add or build separate flows.

Value-for-money assessment: Good value for stores needing a simple wishlist with fast installation, but costs related to additional tools (ESP, analytics) should be factored in.

Listr: Wishlist + Reminder Pricing

• FREE plan: Up to 100 items and up to 100 wishlist emails; basic sharing and customization.
• PREMIUM: $4.99 / month — unlimited items, reminder frequencies, price-drop emails, customizable templates, and wishlist page customization.

Listr’s free plan can be useful for very small stores or for evaluating the app, but the limits are strict. The Premium plan is competitively priced and includes features (emails, price-drop alerts) that Smart Wishlist does not bundle.

Value-for-money assessment: Strong value for stores that want built-in email automation at a low price point. The free tier enables trialing without cost.

Support, Reviews, and Trust Signals

Smart Wishlist

• Reviews: 81
• Rating: 3.6

A larger review count can indicate broader adoption, but the average rating is modest. That suggests a mixed set of merchant experiences that should be examined closely when reading user reviews for details on edge cases.

Listr: Wishlist + Reminder

• Reviews: 27
• Rating: 4.3

Fewer reviews but a higher average rating suggest that users who adopt Listr tend to be satisfied. Fewer reviews can also mean it’s a smaller app or has a narrower market fit.

Support considerations: Both apps offer support channels via the Shopify app pages. The specifics of response time and SLA aren’t published prominently and should be validated by contacting the developer during evaluation.

Performance, Theme Safety, and Uninstall Behavior

Smart Wishlist

Smart Wishlist claims a lightweight payload and “doesn’t break your theme upon uninstall.” This is an important feature: poorly coded apps that leave fragments of code can cause front-end errors and lost conversion.

Practical implication: Smart Wishlist may be preferable for stores with highly customized themes or limited engineering resources.

Listr: Wishlist + Reminder

Listr doesn’t heavily market uninstall safety but does claim compatibility with common filter apps. Merchants should test installs on a duplicate theme and check uninstall behavior in a staging environment.

Data Ownership, Privacy, and Compliance

Both apps rely on guest email captures for reminders and price-drop alerts. Merchants should confirm:

• Where wishlist emails are stored and whether they can be exported.
• How GDPR and CCPA opt-in requirements are handled, especially for price-drop and reminder emails sent to guests.
• Whether IP/DPA and data processing agreements exist if a merchant operates in regulated markets.

Recommendation: Ask the app developer for explicit documentation about exportable data and privacy compliance during trial.

Implementation Effort, Time to Value, and Developer Needs

• Smart Wishlist: Fast time to install with no coding required; APIs available if custom workflows are needed. Low immediate developer effort.
• Listr: Installation is straightforward; additional configuration for email templates and reminder cadence may require attention. Time to value can be quick because reminder emails are built-in.

For stores with limited engineering bandwidth, Listr’s built-in reminders reduce the need for developer time to integrate with an ESP. For stores that prioritize theme safety and minimal dependencies, Smart Wishlist’s lightweight design is attractive.

Use Cases and Recommended Buyer Profiles

When Smart Wishlist Is a Strong Fit

• Stores that prioritize site performance and want a no-code wishlist that won’t affect theme stability.
• Small merchants looking for a simple shareable wishlist for gift registries and social sharing.
• Merchants with an existing ESP or automation stack that prefer to handle reminders in-house.
• Brands that want an API-first wishlist for custom integrations into a CRM or data warehouse.

Why choose it: Better value-for-money for a one-off wishlist that needs to be stable, clean, and unobtrusive.

When Listr Is a Strong Fit

• Merchants who rely heavily on email to recover interest and convert wishlists into purchases.
• Stores that run frequent promotions and need price-drop notifications as a conversion driver.
• Brands that want built-in social proof (wishlist counts) to increase perceived popularity of items.
• Sellers that want a low-cost bundle including reminders and customizable email templates without building flows in an ESP.

Why choose it: Better value-for-money for stores that want out-of-the-box re-engagement tools tied to saved items.

When Neither Single App Is Ideal

• Merchants who are already juggling several specialized apps (loyalty program, review collection, referral programs) and want a single source of truth for customer engagement.
• High-growth or enterprise stores that need multi-channel retention strategies, integrations with Klaviyo, Recharge, or Gorgias, and advanced loyalty mechanics beyond a wishlist.

For these merchants, app sprawl and fragmented customer data can create more work than value. That leads to the next section.

The Alternative: Solving App Fatigue with an All-in-One Platform

What Is App Fatigue?

App fatigue occurs when merchants install multiple single-purpose apps to cover marketing and retention needs. Over time this causes:

• Fragmented customer data across disparate systems.
• Increased monthly costs and overlapping features.
• Complex integrations and higher development overhead.
• Harder attribution for retention efforts.
• Higher risk of theme conflicts and unpredictable uninstall behavior.

Single-purpose wishlist apps like Smart Wishlist and Listr solve wishlist needs neatly, but they add another point solution to the merchant’s stack. As stores grow, the maintenance burden compounds.

Why Consolidation Matters

Consolidating wishlist, loyalty, reviews, and referrals into a unified platform improves outcomes that matter to merchants:

• Retain customers: integrated loyalty and wishlist data make it easier to trigger rewards for desired behaviors.
• Increase lifetime value: one platform manages repeat-purchase incentives consistently.
• Reduce churn in tech stack: fewer apps to manage, fewer theme conflicts, fewer billing lines.
• Cleaner data: unified user profiles and centralized analytics allow better segmentation and targeted campaigns.

For merchants evaluating whether to add another single-purpose app, the question should be: Does this app reduce company complexity or add another point of maintenance?

Growave’s “More Growth, Less Stack” Proposition

Growave positions itself as a consolidated retention platform that bundles wishlist functionality with loyalty, referrals, reviews & UGC, and VIP tiers. That approach is focused on increasing repeat purchases and improving long-term metrics with a single integrated system.

Relevant aspects of Growave for merchants considering consolidation:

• Centralized loyalty and referral mechanics that can use wishlist behavior as input for rewards actions, enabling cross-feature automation for retention.
• Built-in review and UGC collection tools that help convert saved intention into social proof on product pages.
• Wishlist features plus VIP segmentation to target engaged audiences with more targeted incentives.

Growave’s visible scale (1,197 reviews at a 4.8 rating) suggests broader adoption and maturity in handling multiple retention features from a single pane of glass.

How Consolidation Solves Common Pain Points

• Instead of sending wishlist reminders from a wishlist app and collecting loyalty points in another app, an integrated platform can trigger point awards or referral incentives based on wishlist events, making activation automatic and measurable.
• Centralized reporting lets merchants see how a wishlist-to-email flow compares with loyalty-driven repeat purchases in a single dashboard, simplifying ROI calculations.

For merchants that are already using multiple engagement apps, evaluating an integrated option can yield both operational and financial savings over the medium term.

Where Growave Fits in Real-World Stacks

Growave supports integrations and features that enterprises value:

• Connects with major ESPs and CS tools, making it easier to consolidate without losing previous investments.
• Provides advanced plans for larger stores, including headless support and dedicated onboarding for Shopify Plus brands.

Merchants can explore how the platform’s combined features compare to using separate tools by checking Growave’s plan details and implementation options. For fast evaluation, merchants may want to consolidate retention features into fewer apps or install a unified retention suite directly from the Shopify App Store.

Book a personalized demo to see how an integrated retention stack improves growth by linking wishlist intent to rewards and review requests. (Book a personalized demo)

Specific Growave Features That Replace Multiple Apps

• Loyalty and Rewards: configure points for wishlist saves, purchases, or referrals, reduce reliance on a separate loyalty app. Learn how to build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: collect, moderate, and display reviews to turn wishlists into trust signals and improve conversion on saved items; see how to collect and showcase authentic reviews.
• Wishlist: native wishlist functionalities with the added benefit of cross-feature activation (e.g., send targeted campaigns to wishlisters).
• Shopify Plus and enterprise support: tailored plans and integrations for high-volume merchants that need dedicated launch support; see solutions for high-growth Plus brands.

These combined features reduce the need for separate reminder-only or social-proof-only wishlist apps by centralizing workflows, data, and campaign logic.

Pricing Trade-offs: Consolidation vs. Point Tools

At first glance, Growave’s entry price (starting at $49/month) is higher than the $4.99/month single-purpose options. However, the consolidated value must be assessed holistically:

• Replace multiple monthly subscriptions (wishlist app + loyalty app + reviews app + referral app) with one integrated platform.
• Reduce development time and maintenance across many integrations.
• Consolidate analytics and customer profile data for more accurate lifetime value and cohort analysis.

Merchants with predictable growth and multiple retention needs often realize better value-for-money by consolidating into an integrated platform rather than layering many low-cost point solutions.

Migration Considerations

Moving from specialized apps to an integrated platform involves:

• Exporting wishlist and customer data from current apps.
• Mapping wishlists to authenticated customer profiles where possible.
• Testing triggers and email templates to match existing cadence.
• Working with onboarding or support to replicate critical automations (e.g., price-drop alerts, reminder intervals).

Growave offers dedicated onboarding at higher tiers and resources for migrations; merchants should ask for a migration plan during a demo.

Practical Recommendations and Decision Framework

When selecting between Smart Wishlist, Listr, and a consolidated platform like Growave, evaluate the following:

• Primary objective: Is the goal to capture saves with minimal overhead, or to actively convert saved items into purchases via email?
• Existing stack: Is there already a loyalty program, review collector, or ESP that handles reminders? If so, a lightweight wishlist may be enough.
• Growth trajectory: For stores planning accelerated growth and more sophisticated retention strategies, consolidation is usually better value for money over time.
• Technical capacity: Small teams with no developers benefit from built-in email reminders; teams with dev resources may prefer an API-first wishlist.
• Cost analysis: Compare combined monthly costs and implementation time for multiple apps versus a single integrated plan.

Decision signals:

• Choose Smart Wishlist when site speed, theme safety, and minimal front-end change are priorities.
• Choose Listr when built-in reminders and price-drop reactivation are required at a low monthly cost.
• Choose Growave when the goal is to reduce tool sprawl and unlock cross-feature automation between wishlist, loyalty, reviews, and referrals.

Final Considerations: Testing and Measuring Success

Regardless of the chosen path, validation is critical:

• Run A/B tests where possible: compare conversion lift from wishlist reminders versus loyalty-triggered emails.
• Measure wishlist-to-purchase conversion rate and time-to-purchase after a reminder or price-drop notification.
• Track retention metrics: repeat purchase rate, average order value of wishlisters, and LTV changes after implementing a wishlist or a consolidated solution.
• Monitor site performance: ensure any wishlist implementation doesn’t degrade page load times.

Data-driven measurement will reveal whether a point-solution or a consolidated platform better serves the store’s retention goals.

Conclusion

For merchants choosing between Smart Wishlist and Listr: Wishlist + Reminder, the decision comes down to priorities:

• Smart Wishlist is best for merchants who need a lightweight, reliable wishlist with minimal theme impact and straightforward sharing capabilities.
• Listr: Wishlist + Reminder is best for merchants who want built-in email re-engagement, price-drop alerts, and social proof mechanics without building automations in an ESP.

If a merchant’s goals include consolidating retention, reducing maintenance across multiple apps, and unlocking cross-feature automation — loyalty, referrals, reviews, and wishlist working together — an integrated platform like Growave offers better long-term value. Growave allows merchants to consolidate retention features and centralize customer profiles, which simplifies reporting and increases the potential for higher LTV.

Start a 14-day free trial to see how a unified retention stack accelerates growth. (Start a 14-day free trial)

For merchant stories and examples of how brands scale retention with a consolidated platform, explore customer case studies and inspiration on the Growave site to compare practical outcomes. (customer stories from brands scaling retention)

FAQ

What are the main differences between Smart Wishlist and Listr: Wishlist + Reminder?

• Smart Wishlist emphasizes a lightweight, no-code wishlist with guest saves and shareable lists. Listr adds automated email reminders, price-drop alerts, and social proof counters, making it more focused on reactivation and conversion.

How do email reminders compare between the two apps?

• Listr includes built-in reminder schedules (daily, weekly, monthly) and price-drop notifications in its Premium plan. Smart Wishlist does not promote built-in reminders and expects merchants to use an ESP or custom integration to manage email re-engagement.

How should a merchant decide between a point solution and an integrated platform?

• Consider current and future needs: if wishlist is the only required feature, a single-purpose app may be sufficient. If the store needs loyalty mechanics, reviews, referrals, and centralized analytics, an integrated platform reduces app fatigue and often delivers better value-for-money.

How does an all-in-one platform compare to specialized apps?

• An all-in-one platform centralizes data and workflows, enabling cross-feature automation (for example, awarding loyalty points based on wishlist activity) and simplifying reporting. Specialized apps can be lower-cost initially, but they often increase maintenance, integrations, and duplication of effort as a merchant’s stack grows.