Smart Wishlist vs. Listr: Wishlist + Reminder — An In-Depth Comparison

Introduction

Choosing the right wishlist app is one of the deceptively important decisions a Shopify merchant makes. Wishlists are a small feature on the surface, but they can influence conversion rates, email capture, customer retention, and how shoppers return to products later. With dozens of wishlist apps available, the choice often becomes a balance between simplicity, engagement features, and long-term value.

Short answer: Smart Wishlist is a solid pick for merchants who want a lightweight, no-friction wishlist that works for guests and logged-in users and is cheap to run. Listr: Wishlist + Reminder is better for stores that want built-in reminder emails, price-drop notifications, and visible social proof (how many users have wishlisted an item). For merchants looking to reduce app sprawl and combine wishlists with loyalty, reviews, and referrals, a unified platform like Growave often delivers better value for money.

This article compares Smart Wishlist (Webmarked) and Listr: Wishlist + Reminder (Softpulse Infotech) across features, pricing, integrations, setup, and merchant outcomes. The goal is to give merchants the context needed to choose the right tool for their store and to explain when an integrated retention platform can offer a stronger long-term solution.

Smart Wishlist vs. Listr: Wishlist + Reminder: At a Glance

Feature Comparison

Core Wishlist Functionality

One-Click Saving & Guest Support

Smart Wishlist emphasizes one-click wishlist creation and explicitly supports guest users alongside logged-in accounts. This reduces the friction for first-time visitors who hesitate to create accounts but want to save products to inspect later. The app highlights "no coding required" setup, and the lightweight payload claims reduce performance risk.

Listr also supports adding items without signup and provides shareable wishlist links. The difference is that Listr layers reminder and price-drop functionality onto the wishlist, making the wishlist a trigger for re-engagement messaging rather than only a storage mechanism.

Practical takeaway: For stores that see a lot of casual browsing and want a low-friction way to capture interest without forcing account creation, both apps support guest wishlists; Smart Wishlist’s messaging centers on speed and simplicity, while Listr’s approach centers on re-engagement workflows.

Shareable Lists & Social Proof

Both apps support shareable wishlist links to help shoppers share gift ideas or save lists for later. Listr adds social proof by showing how many other customers have added a product to their wishlist — a small but effective nudge toward purchase urgency and validation.

Smart Wishlist focuses on sharing mechanics and claims not to break themes on uninstall. That’s a meaningful point for merchants who fear theme corruption from third-party scripts.

Practical takeaway: If converting social proof signals into clicks matters more than just sharing lists, Listr’s visible counters are a clear advantage.

Price-Drop Alerts & Reminder Messaging

Listr positions itself explicitly around automated reminders and price-drop emails. Merchants can choose daily, weekly, or monthly reminders, and customers receive emails when wishlist items go on sale or when merchants reduce prices. Smart Wishlist does not advertise built-in price-drop email workflows in its public description.

Practical takeaway: Listr is the better pick for stores that want wishlist-driven email automation without building custom flows in a separate email platform.

Customization & Design Control

Smart Wishlist lists customizable placement of the wishlist button on product, collection, search results, and cart pages. It also claims “lightweight payload” and APIs for advanced requirements, which suggests options for custom styling and developer extensions.

Listr highlights customizable icons and a customizable wishlist page, plus customizable email templates on Premium. For merchants who want control of both front-end appearance and email messaging, Listr’s template options on paid plans make it more flexible.

Practical takeaway: Both apps offer useful customization, but Listr’s email template options and social proof elements make it stronger for stores that want a branded, cohesive customer experience across email and storefront.

APIs & Developer Tools

Smart Wishlist mentions JavaScript and REST APIs to meet advanced requirements. This implies the option to integrate wishlist data into custom flows, analytics, or loyalty systems. Listr does not prominently mention APIs; its value is in built-in reminder and price-alert features. For merchants with developer resources who want to centralize wishlist data into their own CDP or marketing stack, Smart Wishlist’s API approach might be preferable.

Practical takeaway: Choose Smart Wishlist if the wishlist must be integrated via APIs into custom systems; choose Listr if the aim is built-in automation with minimal dev work.

Advanced Engagement Features

Email Reminders & Templates

Listr's biggest engagement strength is automated email reminders and price-drop emails. The Premium plan adds customizable email templates and unlimited reminder sends. Smart Wishlist does not list automated reminder emails as a core feature.

Practical takeaway: Listr reduces the load on the merchant’s email platform for wishlist-driven re-engagement. This is valuable for smaller shops that want automation out-of-the-box.

Social Counters & Top Wishlisted Reports

Listr provides a top wishlisted products list and the option to display how many customers have added an item to their wishlist. This can improve conversion through social proof and help merchants identify demand patterns. Smart Wishlist focuses on the wishlist mechanics and developer hooks, not on product-side social proof.

Practical takeaway: For merchandising insights and product-level social signals, Listr offers clearer built-in advantages.

Analytics & Reporting

Listr advertises analytics and reports for wishlist activity. Smart Wishlist references APIs which can supply data to analytics tools, but its native reporting features are not emphasized. Merchants without advanced analytics setups will find Listr’s built-in stats easier to access.

Practical takeaway: Listr offers more out-of-the-box analytics; Smart Wishlist can be integrated into richer reporting if development resources exist.

Performance & Theme Safety

Smart Wishlist markets itself as a lightweight option that "doesn't break your theme upon uninstall." This messaging will appeal to merchants who have experienced issues with theme modifications from apps. A small, efficient footprint can also reduce load time impacts.

Listr does not specify payload size in its marketing copy. The additional functionality (email scheduling, reporting) may require heavier scripts or backend processing, but that does not necessarily mean a slower storefront.

Practical takeaway: If theme stability and minimal payload are top priorities, Smart Wishlist articulates safer behavior. For merchants who prioritize engagement features and can tolerate modest overhead, Listr remains attractive.

Integrations & Compatibility

Smart Wishlist lists compatibility with SendGrid and ShareThis; it emphasizes APIs for deeper integrations. Listr states compatibility with product filter apps and focuses on sharing and email reminders but does not enumerate third-party email or helpdesk integrations.

For merchants using a specific stack (Klaviyo, Omnisend, Recharge, Gorgias, etc.), verifying integration support is critical. Smart Wishlist’s API-first approach may require custom connections, while Listr’s email reminders may work independently of a third-party ESP.

Practical takeaway: If the merchant relies on a marketing stack and needs native integration, verify support up front. Smart Wishlist’s API route can be powerful if development time is available; Listr works as a self-contained reminder system.

Ease of Setup & Ongoing Maintenance

Smart Wishlist emphasizes "super-easy to setup with no coding required," which lowers the activation cost. Its lightweight nature and theme-safe uninstall reduce risk during trials. Listr also offers easy installation but layers in email configuration for reminders, which requires attention to frequency and templates if merchants want branded communication.

Practical takeaway: Smart Wishlist favors zero-friction installs and lower maintenance; Listr requires slightly more setup to configure reminder cadence and email branding, but rewards with automation.

Pricing & Value

Pricing decisions depend on features used and the business outcomes desired. Both apps offer low entry pricing, but the long-term value depends on how much a merchant relies on wishlist-driven engagement versus needing loyalty, referrals, and reviews.

Smart Wishlist

• Standard Plan: $4.99 / month (single plan listed)
• Value proposition: Low monthly cost, simple feature set, developer APIs for advanced use

Listr: Wishlist + Reminder

• Free Plan: Free (limited to up to 100 items added to wishlist and up to 100 wishlist emails; basic sharing and icons)
• Premium Plan: $4.99 / month (Everything unlimited, email reminders, price drop emails, customizable email templates, customizable wishlist page)

Pricing comparison highlights:

• Both apps have inexpensive paid tiers at $4.99/month.
• Listr’s free tier can be enough for very small stores or testing, but limits on item counts and emails will push growing stores to Premium.
• Smart Wishlist’s simplicity keeps monthly bills predictable and low.

Value-for-money perspective:

• For stores that only need a basic wishlist for guest shoppers and theme safety, Smart Wishlist provides clear, budget-friendly value.
• For stores that want wishlist-triggered email automation (a direct driver of repeat visits and potential conversions), Listr’s Premium plan offers better immediate engagement ROI.
• Neither option includes broader retention tools such as loyalty points, referral campaigns, or product reviews—features that often justify higher monthly spend because they work together to lift lifetime value (LTV).

Cost-to-outcome considerations:

• If wishlist items frequently convert after price drops, Listr’s price-drop emails may generate revenue that more than offsets the monthly fee.
• If wishlists are primarily a convenience with occasional impact, the simpler, lower-risk Smart Wishlist may be better value.

Support, Reviews & Credibility

A healthy review count and high rating increase confidence in an app’s stability and support responsiveness.

Smart Wishlist (Webmarked)

• Number of reviews: 81
• Rating: 3.6 / 5
• Interpretation: A moderate review count with a middling rating suggests a mixed user experience. Merchant feedback should be reviewed for recurring themes (e.g., support speed, specific bugs, or compatibility issues). The higher volume of reviews means more evidence to analyze but the 3.6 rating implies there are common pain points to investigate.

Listr: Wishlist + Reminder (Softpulse Infotech)

• Number of reviews: 27
• Rating: 4.3 / 5
• Interpretation: Fewer reviews but a stronger average rating. This can signal that users who install Listr are generally satisfied with functionality—particularly its reminder and price-drop features. A smaller sample size offers less breadth of feedback but higher average satisfaction among current reviewers.

Support considerations:

• Reviewers often cite response time and helpfulness of developers when evaluating apps. Merchants should scan reviews for comments on setup support, bug fixes, and willingness to customize.
• For mission-critical components like pricing email sends or wishlist storage that influence revenue, confirm expected SLA and support channels before committing.

Practical recommendation: Read the latest reviews and contact support with a couple of test questions before installing. That interaction often reveals response times and the quality of guidance.

Typical Merchant Use Cases

Choosing the right wishlist tool depends on the store’s size, technical resources, customer behavior, and retention strategy.

Smart Wishlist suits merchants who:

• Need a lightweight wishlist that works for guest users.
• Prioritize fast setup and minimal maintenance.
• Have in-house developers who might want to leverage APIs for custom integrations.
• Need a low monthly outlay with an emphasis on theme safety.

Listr: Wishlist + Reminder suits merchants who:

• Want built-in automated reminders and price-drop notifications.
• Value social proof counters and top-wishlisted reports to influence merchandising.
• Prefer a self-contained wishlist + engagement solution without building custom email flows.
• Are willing to upgrade past a free tier when the shop scales.

Neither app is intended to replace broader retention strategies like loyalty programs, referral campaigns, or review collection. Merchants who need those capabilities should explore integrated platforms or run multiple apps — with the caveat that multiple single-purpose apps can quickly create "app fatigue."

Migration & Uninstall Considerations

A few practical operational items merchants should consider:

• Data Ownership: Confirm how each app stores wishlist data and whether it exports customer wishlists on request. If wishlists are important to user experience, ensure there is a path to export before uninstall.
• Theme Changes: Smart Wishlist emphasizes safe uninstalls and a lightweight payload. That can reduce the risk of orphaned code. Listr may also be uninstall-safe, but merchants should verify uninstall procedures and support for cleanup.
• Email Deliverability: With apps that send email reminders (Listr), verify sender reputation and whether the app uses its own sending service or integrates with an ESP. For higher deliverability control, merchants may prefer an app that connects to their ESP.

Practical recommendation: Before switching apps, export wishlist data where possible and test uninstall flows in a development theme to avoid storefront disruptions.

When To Start With a Single-Function App — And When To Reconsider

Single-function wishlist apps are attractive because they’re lower cost and quicker to implement. They work well when the wishlist behavior contributes modestly to revenue or when the store needs a single capability fast.

However, single-purpose tools create several long-term trade-offs:

• Tool Sprawl: Each additional app increases subscription costs, potential performance overhead, and admin complexity.
• Fragmented Data: Wishlist signals, loyalty status, referral behavior, and reviews live in different systems, making unified customer journeys harder to build.
• Diminishing Margins: The incremental revenue from a wishlist may not justify ongoing fees if other retention channels (loyalty, reviews) are neglected.

If wishlist activity is a meaningful contributor to repeat visits and conversion, merchants should consider whether integrating wishlist features with loyalty, referrals, and reviews delivers better compound returns.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is real. As merchants add more single-purpose apps—wishlist, review widgets, referral tools, loyalty points, and email automations—the admin burden grows and so does the risk of performance issues and conflicting scripts. A fragmented app stack can also hide opportunities: wishlist signals that would inform loyalty tiers, or price-drop emails that could be linked to a referral incentive, remain siloed.

Growave’s philosophy centers on "More Growth, Less Stack." Instead of assembling several single-purpose tools, an integrated platform consolidates retention features into a single product suite, simplifying management and creating richer customer journeys.

Growave packages loyalty, referrals, reviews, VIP tiers, and a wishlist into a single system. This unified approach offers several tangible advantages:

• Unified Data Engine: Wishlist signals feed into loyalty rules or VIP tier calculations, enabling targeted reward offers based on what customers save and later buy.
• Centralized Automation: Instead of separate email flows across different apps, a consolidated platform coordinates reminders, review requests, and loyalty notifications to avoid message overlap.
• Reduced Overhead: Fewer apps mean fewer monthly subscriptions and less theme complexity, lowering the likelihood of performance issues.
• Built for Scale: Platform-level features for large merchants and Shopify Plus stores help reduce integration headaches.

To evaluate cost and fit, merchants can compare plans and features across platforms and see how much operational simplification an integrated option can provide. For example, merchants can compare plans and pricing to understand which bundle makes the most sense for order volume and expected growth by visiting a page to consolidate retention features.

Growave also provides native features merchants care about:

• Loyalty programs that encourage repeat purchases and increase lifetime value. Merchants can build custom reward rules, points systems, and VIP tiers to nurture high-value customers. Those interested in loyalty capabilities can explore how to build loyalty and rewards that drive repeat purchases.
• Reviews and user-generated content tools that help merchants collect, moderate, and display reviews to boost conversion. More details about how to collect and showcase authentic reviews are available for merchants evaluating review strategies.
• Built-in wishlist functionality that integrates with rewards programs so saved items can be tied to incentives or reminders.
• Referral mechanics and VIP tiers to turn repeat customers into advocates.

Growave integrates with common tools in a merchant’s stack and supports more advanced commerce needs. Merchants on Shopify Plus can explore solutions for high-growth Plus brands that need enterprise features and dedicated support.

A practical way to evaluate the platform is to book a walkthrough with product experts. Book a personalized demo to see how an integrated retention stack improves retention. That session helps merchants examine whether wishlist signals can be used as reward triggers or layered into VIP tier progression.

Contextual examples of how this plays out:

• A merchant notices that wishlist saves spike for a new product. With an integrated platform, that signal can automatically seed a targeted loyalty campaign offering limited-time points if the customer purchases within a week.
• Price-drop notifications from wishlist items can be coordinated with referral incentives — for example, offering extra referral reward points if a referred friend purchases a wishlisted item during a sale.
• Reviews for purchased items can be pushed into loyalty reward flows, giving customers points for leaving UGC that boosts conversion for future visitors.

For merchants who want to install and test the platform quickly, Growave is also available on the Shopify App Store and can be installed directly as part of the evaluation process.

Growave pricing is designed for growth stages, starting with an entry plan that bundles the essential retention tools. Merchants can view subscription tiers and trial options to weigh whether a consolidated solution reduces total cost of ownership over time by replacing multiple single-use apps.

Repeating the practical call to action: merchants considering consolidation can book a guided walkthrough to understand how wishlist, loyalty, and reviews perform when managed together. Book a personalized demo to see how an integrated retention stack improves retention.

How integrated wishlist behavior changes outcomes

• Increased retention: When wishlist saves feed into loyalty mechanics, customers receive targeted incentives that increase repeat purchase likelihood.
• Higher LTV: Combining referral rewards, loyalty points, and wishlist reminders gives customers multiple reasons to return and spend more over time.
• Reduced admin overhead: A single dashboard for analytics and customer profiles makes it easier to find the highest-impact levers and adjust reward mechanics.

Integration Highlights and Resources

Merchants evaluating an integrated platform will want to see specific product features and customer examples. Growave publishes customer stories and examples that show how brands use combined tools to scale retention. For merchants on Shopify Plus looking for enterprise-level capabilities, check solutions for high-growth Plus brands that lay out Plus-specific support and integrations.

For more details on product modules, explore how to build loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews. These resources help merchants imagine the combined effects of wishlists, loyalty, and reviews working together rather than in silos.

Implementation & Migration Checklist

When comparing a single-purpose wishlist app versus an integrated platform, use this operational checklist to guide the decision:

• Data export: Confirm wishlist data export capabilities and format.
• Email behavior: Verify how reminder emails are sent, by whom, and how deliverability is handled.
• Theme safety: Test installs and uninstalls in a staging theme to ensure no residual code remains.
• Integration map: Map how wishlist signals will feed into loyalty or email flows. If using APIs, ensure required fields and webhook events are supported.
• Cost modeling: Calculate combined subscription costs for separate apps versus an integrated plan. Include expected revenue uplift from combined retention tactics.
• Support SLA: Check response times and escalation paths for each platform.
• Trial period: Use available trials to measure immediate impact on wishlist saves, traffic return rates, and conversion after reminders.

Summary Comparison: What Each App Solves Best

• Smart Wishlist: Best for merchants who need a lightweight wishlist that works for guests, is easy to set up, and won’t risk theme stability. Offers developer APIs for custom integrations. Good value for stores that want a single, low-cost wishlist tool.
• Listr: Wishlist + Reminder: Best for merchants who want built-in reminders, price-drop notifications, and social proof without building separate email flows. Offers a free tier for very small shops, with Premium unlocking unlimited emails and customization.
• Growave (Integrated Alternative): Best for merchants who want to reduce app sprawl and use wishlist behavior as part of a broader retention strategy that includes loyalty, reviews, referrals, and VIP tiers. Offers deeper integration across customer touchpoints and is designed for stores that expect retention and LTV improvements from combined features. Merchants can compare plans and pricing to evaluate whether consolidation delivers better long-term value.

Conclusion

For merchants choosing between Smart Wishlist and Listr: Wishlist + Reminder, the decision comes down to priorities. Smart Wishlist is an excellent fit for merchants who need a simple, fast, and theme-safe wishlist that supports guest users and offers APIs for custom work. Listr is the better option for stores that want wishlist-driven email reminders, price-drop emails, and visible social proof without creating custom email flows.

If the goal is to maximize long-term retention and reduce the complexity of running multiple single-purpose apps, an integrated retention platform often offers better value for money and clearer compound returns. A single platform can turn wishlist activity into loyalty incentives, power referral campaigns, and close the loop with review collection.

Start a 14-day free trial to see whether consolidating wishlist, loyalty, and reviews into one platform reduces admin burden and increases customer lifetime value.

FAQ

Q: Which app is easier to set up quickly? A: Smart Wishlist emphasizes a no-code, fast setup and a lightweight payload, making it easier for immediate activation. Listr also installs quickly but requires configuration for reminder cadence and email templates if merchant uses the built-in email features.

Q: Which app provides built-in email reminders and price-drop notifications? A: Listr: Wishlist + Reminder provides built-in daily, weekly, and monthly reminders and price-drop emails. Smart Wishlist does not advertise built-in automated reminder emails.

Q: How does an all-in-one platform compare to specialized apps? A: An integrated platform consolidates wishlist data, loyalty mechanics, referral tracking, and review collection, enabling unified automation and customer journeys. That reduces the number of subscriptions and can improve long-term retention outcomes by allowing wishlist signals to trigger loyalty rewards, targeted promotions, and review requests that drive higher LTV.

Q: What should merchants check before switching wishlist apps? A: Merchants should verify data export capabilities, email sending behavior and deliverability, theme safety during uninstall, integration options (APIs or native connectors), support responsiveness, and the cost trade-offs between single-purpose apps and a consolidated platform.