Smart Wishlist vs. GP ‑ Wishlist & Upsell Suite: An In-Depth Comparison

Introduction

Choosing the right Shopify app for wishlists and conversion recovery is deceptively hard. Many stores start with a single app that ticks one box only to end up managing multiple integrations, inconsistent branding, and duplicated customer data. This comparison focuses on two widely used choices—Smart Wishlist (by Webmarked) and GP ‑ Wishlist & Upsell Suite (by GroPulse)—to help merchants decide which one actually fits their needs.

Short answer: Smart Wishlist is an efficient, lightweight wishlist tool that suits stores that want a fast, no-friction add-on for saving and sharing products. GP ‑ Wishlist & Upsell Suite is a richer feature bundle that combines wishlists with reminders, upsells, bundles, and analytics—better suited for merchants who want to squeeze more revenue from saved items. For merchants who want to reduce tool sprawl and combine retention functions (wishlists, loyalty, reviews, referrals) in a single solution, an integrated platform like Growave can provide better value for money and fewer moving parts.

Purpose of this post: provide a feature-by-feature, practical comparison of Smart Wishlist and GP ‑ Wishlist & Upsell Suite so merchants can choose the right tool for their goals—or decide if a consolidated platform is a better fit.

Smart Wishlist vs. GP ‑ Wishlist & Upsell Suite: At a Glance

Deep Dive Comparison

How both apps position themselves

Smart Wishlist — Focus on simplicity and reliability

Smart Wishlist markets itself as a "next generation wishlist" that converts window shoppers into returning visitors through one-click saving and shareable lists. It emphasizes a lightweight payload, ease of setup, guest and logged-in support, and non-destructive uninstalls (claims not to break themes). The app charges a modest $4.99/month for its Standard plan.

GP ‑ Wishlist & Upsell Suite — Wishlist plus revenue tools

GroPulse describes GP ‑ Wishlist & Upsell Suite as a broader toolkit that pairs wishlist functionality with upsells, bundles, volume discounts, and automated reminders (back-in-stock, price drop). It positions itself as a revenue-focused solution that tracks clicks, orders, and revenue tied to wishlist activity. A free plan is available with many features included.

Feature comparison

Core wishlist functionality

• Smart Wishlist
  • One-click saving of products from product, collection, search results, and cart pages.
  • Guest and logged-in user support with shareable lists.
  • Unlimited wishlists per store.
  • Javascript and REST APIs for advanced needs.
  • Lightweight payload to reduce theme impact.
• GP ‑ Wishlist & Upsell Suite
  • Guest wishlist support and social sharing.
  • Customizable wishlist styling.
  • Wishlist triggers integrated into other conversion flows (reminders, price-drop alerts).
  • Exportable wishlist data to fuel marketing campaigns.

Takeaway: Both apps cover essential wishlist use cases. Smart Wishlist keeps the footprint minimal and focuses on user experience. GP integrates wishlists into re-engagement and analytics workflows.

Upsells, bundles, and average order value (AOV) tools

• Smart Wishlist
  • Not positioned as an upsell or bundling tool. Its feature set centers solely on wishlists.
• GP ‑ Wishlist & Upsell Suite
  • Upsell offers on product and cart pages.
  • Product bundles with discounts and tracking.
  • Tiered volume discounts to incentivize larger purchases.
  • Smart product recommendations to present complementary items.

Takeaway: For merchants looking to increase AOV directly from product and cart pages, GP offers clear advantages. Smart Wishlist requires pairing with a separate upsell/bundling app.

Reminders and re-engagement (price drops, back-in-stock, reminders)

• Smart Wishlist
  • Core app description does not emphasize automated reminders, price-drop or back-in-stock alerts. It focuses on saving and sharing lists.
• GP ‑ Wishlist & Upsell Suite
  • Automated reminder emails, back-in-stock and price-drop alerts are included on the free plan.
  • These features help to convert wishlists into orders without additional apps.

Takeaway: GP has a meaningful edge when re-engagement is a priority.

Analytics and data export

• Smart Wishlist
  • Offers APIs (Javascript/REST) suitable for integration, which allows advanced stores to route wishlist data to their analytics stack. No explicit built-in revenue tracking is highlighted.
• GP ‑ Wishlist & Upsell Suite
  • Includes analytics for clicks, orders, and revenue tied to wishlist activity and allows exports of wishlist data to power email and ad campaigns.

Takeaway: GP provides more turnkey analytics; Smart Wishlist expects merchants to build custom tracking if needed.

Customization and developer tooling

• Smart Wishlist
  • Javascript and REST APIs for developers to implement custom behaviors and integrate with external systems.
  • Claimed non-destructive uninstall behavior and a lightweight payload that reduces theme modification concerns.
• GP ‑ Wishlist & Upsell Suite
  • Customizable styling and configurable upsell/bundle options. Less emphasis on developer-facing APIs in the primary description, but it integrates with the Checkout and appears to support configurable experiences.

Takeaway: Smart Wishlist may appeal more to stores that want a small, developer-friendly widget and minimal theme risk. GP focuses on configurable marketing and merchandising controls.

Integrations and compatibility

• Smart Wishlist
  • Works with Sendgrid and ShareThis per app metadata. Minimal third-party integration list suggests a lighter footprint but fewer out-of-the-box marketing integrations.
• GP ‑ Wishlist & Upsell Suite
  • Works with Checkout; key features include automated emails and alerts which indicate some internal email handling. Integration matrix appears narrower in the listing but supports core Shopify checkout flows.

Takeaway: Neither app claims a broad ecosystem of integrations on the listing. Merchants reliant on Klaviyo, Recharge, or dedicated CRM links may need custom channels or to export data from these apps into their systems.

Performance and theme impact

• Smart Wishlist
  • Explicit claim: lightweight payload, doesn't break theme upon uninstall. That is attractive for stores concerned about speed and theme stability.
• GP ‑ Wishlist & Upsell Suite
  • Heavy feature set (upsells, bundles, reminders) can introduce more front-end logic; however, benefits come from deeper feature coverage. Performance impact will depend on implementation and store size.

Takeaway: If site speed and minimal theme changes are top priorities, Smart Wishlist is the safer bet out of the box. GP requires testing to ensure it meets performance requirements.

Pricing and value for money

Pricing will often be a primary decision factor, so it’s important to evaluate both monthly cost and the expected return.

• Smart Wishlist (Webmarked)
  • Standard plan: $4.99 / month.
  • Very straightforward price point for a dedicated wishlist feature. Low cost makes it suitable for testing or low-risk deployment.
• GP ‑ Wishlist & Upsell Suite (GroPulse)
  • Free plan available that includes many core features: guest wishlist support, customizable styling, back-in-stock alerts, reminder emails, upsell offers, tiered discounts, product bundles, smart recommendations.
  • A free plan that contains upsells and reminders can represent strong value for new stores that want an all-in-one wishlist + AOV tool.

Value assessment:

• Smart Wishlist offers better value for money when the merchant only wants a compact wishlist with reliable performance and a tiny monthly fee.
• GP offers better value for growth-focused merchants who want multiple revenue-driving features consolidated into a single free plan. Because it bundles upsells and reminders, GP can reduce the need to add separate apps for those functions—potentially lowering the total monthly cost while increasing revenue.

Support, onboarding, and documentation

• Smart Wishlist
  • Marketing emphasizes "super-easy to setup with no coding required"—suggesting a low-touch onboarding experience.
  • Given the modest pricing and simpler scope, support expectations should align with standard app support, though merchants should review response times and documentation before committing.
• GP ‑ Wishlist & Upsell Suite
  • With more features comes a slightly steeper learning curve for configuration. The presence of analytics and multiple conversion tactics implies merchants may need more hands-on setup to optimize flows.
  • The listed free plan suggests basic support is available—merchants should evaluate support SLAs and help center content.

Recommendation: Evaluate both apps’ live support responsiveness and review recent merchant feedback on installation and troubleshooting. Ratings and review counts (Smart Wishlist: 81 reviews, 3.6; GP: 11 reviews, 4.8) give a high-level signal, but merchants should read individual reviews to understand common implementation issues.

Reliability, review counts, and social proof

• Smart Wishlist: 81 reviews with a 3.6 rating.
  • A higher number of reviews but middling aggregate score. This suggests broad adoption but mixed satisfaction—likely due to either specific issues or feature expectations beyond the app's scope.
• GP ‑ Wishlist & Upsell Suite: 11 reviews with a 4.8 rating.
  • Fewer reviews but strong average rating, indicating added value for the merchants who have used it and took time to rate it. Smaller sample size reduces statistical confidence.

Interpretation: Review quantity and quality should be read together. Smart Wishlist's larger review base helps identify recurring pain points, while GP's high rating suggests its core users find the app effective—especially for revenue-focused tactics.

Data ownership, export, and marketing use

• Smart Wishlist
  • With APIs and a lightweight approach, Smart Wishlist supports custom exports and integration for merchants who can invest in development work.
• GP ‑ Wishlist & Upsell Suite
  • Explicit wishlist data export and in-app analytics make it easier to segment audiences and run re-engagement campaigns without additional engineering work.

Takeaway: For stores without developer resources, GP’s built-in exports and analytics can be immediately useful. Stores with developer teams that want full control may prefer Smart Wishlist’s APIs and lighter footprint.

Security, privacy, and compliance

Both apps operate on Shopify and must comply with Shopify’s platform policies. Specific concerns for merchants:

• How each app stores customer data (especially for guest wishlists), retention policy on exported data, and any use of third-party email services.
• Smart Wishlist integrates with Sendgrid—merchants using that provider should confirm how emails are triggered and stored.
• GP handles reminders and automated emails; merchants should review privacy and data access policies and ensure GDPR or CCPA compliance needs are met in email workflows.

Recommendation: Before installation, request the vendor’s security and privacy documentation, and confirm what customer data is sent off-platform and how it’s protected.

Implementation complexity and testing checklist

When evaluating either app, merchants should check:

• Does the wishlist design match the brand without heavy CSS overrides?
• Do wishlist actions trigger the expected email flows (GP specifically)?
• How does the app behave for guest users vs. logged-in users?
• What happens to wishlist items if a product is deleted or out of stock?
• Does uninstall revert theme changes cleanly as promised?
• What is the impact on site speed (Lighthouse or GTmetrix before/after test)?

Smart Wishlist’s claims around lightweight payload and safe uninstall are attractive for less technical stores. GP’s feature set warrants a testing plan to validate reminders and upsell flows don’t introduce friction.

Use cases and recommendations

• Best for stores that need a simple wishlist with minimal overhead:
  • Merchants who want a lightweight, fast wishlist with one-click saving, shareable lists, and minimal monthly cost should consider Smart Wishlist. The $4.99/month plan is an accessible entry point.
• Best for stores that want wishlist-driven revenue tactics:
  • Merchants who want to recover wishlist interest through automated reminders, alert customers about price drops and back-in-stock items, and increase AOV with upsells and bundles should consider GP ‑ Wishlist & Upsell Suite. The free tier includes many features that would otherwise require multiple paid apps.
• Best for stores that want broad retention and brand-building beyond wishlists:
  • Merchants who want to consolidate loyalty, referrals, wishlist functionality, reviews, and VIP tiers should evaluate integrated platforms that reduce tool sprawl and improve data consistency across retention channels—this is addressed in the next section.

Pros and cons (concise)

• Smart Wishlist (Webmarked)
  • Pros:
    • Low monthly cost ($4.99 standard).
    • Lightweight, minimal theme impact.
    • One-click save and guest support.
    • Developer-friendly APIs for custom use.
  • Cons:
    • Limited built-in re-engagement tools (no native reminders or upsells).
    • Lower average rating (3.6) suggests mixed user experiences.
    • Fewer native integrations for marketing automation.
• GP ‑ Wishlist & Upsell Suite (GroPulse)
  • Pros:
    • Built-in reminders, price-drop and back-in-stock alerts.
    • Upsells, bundles, and volume discounts to increase AOV.
    • Analytics and data export to support marketing.
    • High rating (4.8) from current reviewers.
    • Free plan includes many conversion features.
  • Cons:
    • Fewer reviews overall (11), which limits signal strength.
    • Larger feature set can increase setup and optimization time.
    • Potentially higher front-end complexity compared with a tiny widget.

The Alternative: Solving App Fatigue with an All-in-One Platform

What is app fatigue?

App fatigue occurs when a store relies on too many single-purpose apps to cover retention and conversion needs. Each additional app adds:

• More monthly cost and unpredictable bills.
• Overlapping features and duplicated emails sent to customers.
• Multiple data silos that make customer lifetime value (LTV) analysis harder.
• Increased risk of conflicting theme or script behavior and a heavier front-end payload.

Many merchants reach a point where the marginal benefit of another small app no longer outweighs the complexity it introduces.

Why consolidation matters

Consolidating core retention functions onto one platform reduces tool sprawl and makes experimentation faster. Consolidation benefits include:

• Unified customer data and consistent reward triggers.
• Centralized analytics for LTV, repeat purchase rates, and campaign performance.
• Easier support and implementation with fewer vendors to coordinate.
• Fewer scripts on storefront, improving site speed and reliability.

Growave: "More Growth, Less Stack"

Growave positions itself as a flexible retention platform designed to reduce tool sprawl by combining multiple retention tools into a single suite. It consolidates wishlists with loyalty, referrals, reviews & UGC, and VIP tiers so stores can manage customer retention from one place.

• Key capabilities include loyalty and rewards, referral programs, product reviews and UGC, wishlists, and VIP tiers.
• Growave supports enterprise needs with multi-language stores and Shopify Plus support.
• The app has significant social proof: 1,197 reviews at a 4.8 rating on Shopify, indicating broad adoption and high satisfaction among many merchants.

For merchants exploring consolidation, consider how Growave allows stores to build loyalty and rewards that drive repeat purchases alongside wishlist-driven reminders and recovery.

Features that map to the problems identified earlier

• Wishlists: same core saving and sharing function, but integrated with loyalty and referral programs so wishlist activity can be tied to rewards.
• Loyalty & rewards: redeemable points, VIP tiers, and custom reward actions to increase repeat purchase frequency.
• Reviews & UGC: tools to collect and showcase authentic reviews and use them in marketing.
• Referrals: incentivize word-of-mouth with referral rewards that tie into loyalty programs.
• Integrations: connections to common marketing tools and services, reducing the need for manual exports.

Merchants who want an easy path to replace multiple single-purpose apps can also install the full retention suite on Shopify to consolidate features.

How Growave reduces operational friction

• Single data model for customers: wishlists, rewards, review signals, and referral conversions share a customer identity, simplifying segmentation and personalization.
• Template-driven campaigns and built-in automations reduce setup time compared to wiring multiple apps together.
• A single vendor support contact reduces troubleshooting time when flows span multiple retention channels.

Merchants can explore Growave’s pricing and plan tiers that reflect the benefits of consolidation and scale by choosing to consolidate retention features appropriate for store size and growth stage.

Book a personalized demo to see how an integrated retention stack accelerates growth. (This is an explicit call-to-action linking to the Growave demo booking resource: schedule a walkthrough.)

How Growave compares to the two apps in this article

• Compared to Smart Wishlist:
  • Growave includes wishlist functionality while also providing loyalty, reviews, and referral features. For merchants who anticipate needing more than just a wishlist, Growave reduces the need to add separate apps later—offering better value for money over time.
  • Smart Wishlist remains the lighter, lower-cost option if the only requirement is a minimalist wishlist widget.
• Compared to GP ‑ Wishlist & Upsell Suite:
  • GP bundles wishlist with upsells and reminders, which is valuable for AOV and recovery. Growave covers wishlists and adds a retention layer (loyalty, referrals, and reviews) that supports longer-term LTV improvement.
  • Stores seeking immediate upsell and bundle capabilities may still choose GP, but stores that want a holistic retention strategy will find Growave’s integrated approach aligns better with long-term customer value goals.

Growave’s pricing tiers cater to different stages. To evaluate how consolidation affects total monthly cost and ROI, merchants can consolidate retention features and compare that single bill against the sum of multiple single-purpose apps.

Practical migration considerations

For merchants considering a move from a single wishlist app or a small app stack:

• Inventory current app functions: list which flows rely on wishlists, reminders, or upsells and which customer touchpoints are essential.
• Map required integrations: if the store uses Klaviyo, Recharge, or Gorgias, confirm integrations and how events will be forwarded.
• Plan a staged migration: turn off one feature at a time (e.g., migrate wishlist first, then loyalty) to avoid gaps in customer communications.
• Test automations in a staging or limited environment before full rollout.

If the store prefers a hand-held transition, request a walkthrough. Merchants can schedule a walkthrough to discuss migration specifics, integration needs, and a launch plan.

Integrations and enterprise support

Growave lists broad compatibility with Checkout, Shopify POS, Shopify Flow, major page builders, and marketing platforms like Klaviyo and Omnisend—streamlining data flows for merchants who want native-looking experiences across channels. For high-growth merchants on Shopify Plus, there are tailored capabilities. See solutions for high-growth Plus brands for enterprise-level support and customization.

Growave's app listing is also available for merchants who prefer to install via Shopify and evaluate directly: install the full retention suite on Shopify.

When consolidation is not the right move

• Minimalist stores with a single, clear requirement (e.g., only need a shareable wishlist without any future growth plans) may prefer a tiny app with a low monthly fee.
• Stores that need specialized, advanced upsell or bundling features beyond what consolidated platforms offer may continue to use best-of-breed standalone apps for that function.

For stores uncertain about the full scope of needs, a demo or trial can clarify whether consolidation will simplify operations and increase LTV. Merchants can evaluate consolidation options and compare pricing at consolidate retention features.

Conclusion

For merchants choosing between Smart Wishlist and GP ‑ Wishlist & Upsell Suite, the decision comes down to scope and priorities. Smart Wishlist is an excellent choice for merchants who need a simple, lightweight wishlist widget with a very low monthly cost. GP ‑ Wishlist & Upsell Suite is better suited for stores that want wishlist-driven recovery, price-drop/back-in-stock alerts, and built-in upsells and bundles to increase AOV—often delivering more immediate revenue impact without stitching together separate apps.

For merchants who want to build long-term customer value and cut back on tool sprawl, a consolidated retention platform can offer better value for money and simpler operations. Growave combines wishlists with loyalty, referrals, reviews and VIP tiers so stores can manage retention holistically rather than maintaining multiple single-purpose apps. Merchants can compare the cost and plan options and decide whether consolidation leads to fewer integrations and clearer ROI by choosing to consolidate retention features or by exploring the app on Shopify to install the full retention suite on Shopify.

Ready to reduce app fatigue and see consolidation in action? Start a 14-day free trial to explore how a unified retention stack improves repeat purchase rates and lifetime value. Consolidate retention features

Frequently Asked Questions

• How do Smart Wishlist and GP ‑ Wishlist & Upsell Suite differ in emphasis?
  • Smart Wishlist focuses on a fast, low-friction wishlist with guest support and developer APIs. GP ‑ Wishlist & Upsell Suite emphasizes conversion recovery and AOV tactics—adding reminders, price-drop alerts, upsells, bundles, and analytics. The former is minimal and performance-focused; the latter is growth-focused.
• Which app is better value for money?
  • If the only required feature is a wishlist, Smart Wishlist’s $4.99/month plan offers strong value. If a merchant needs reminders, back-in-stock alerts, and upsell/bundle capabilities, GP’s free plan may offer greater immediate value because it bundles multiple revenue-driving features without extra cost.
• How does an all-in-one platform compare to specialized apps?
  • An all-in-one platform reduces the number of vendors, creates a unified customer data model, and simplifies automations across loyalty, wishlists, reviews, and referrals. This consolidation tends to improve retention metrics and reduce development overhead. However, specialized apps can be preferable when a merchant needs a very narrowly specialized capability or when minimizing monthly spend for a single feature is the priority.
• Can wishlist data be used to drive email or paid campaigns with these apps?
  • GP ‑ Wishlist & Upsell Suite explicitly supports wishlist data exports and built-in reminder emails, making it easier to convert wishlist interest into purchases. Smart Wishlist exposes APIs for merchants who have developer resources to push wishlist events into their email platform or analytics stack. For merchants who prefer a single platform that ties wishlist behavior directly to rewards and reviews, a consolidated option can simplify campaign setup—see how to collect and showcase authentic reviews or build loyalty and rewards that drive repeat purchases.