Rivo: Loyalty Program, Rewards vs. Mylo.club – Loyalty & Rewards: A Comparison

Introduction

Short answer: Choosing between Rivo: Loyalty Program, Rewards and Mylo.club – Loyalty & Rewards involves weighing a developer-focused, highly customizable toolkit against a simplified, volume-based reward system. Rivo offers robust customization for growing brands, while Mylo.club provides a straightforward entry point for stores focused on essential member perks. For many brands, evaluating these tools is the first step toward a more unified strategy that minimizes technical debt.

Selecting the right loyalty software is a pivotal decision for any merchant aiming to move away from one-off transactions toward sustainable growth. The market offers a variety of solutions, each catering to different stages of business maturity and technical requirements. While one tool might offer an extensive set of developer tools for unique storefronts, another might prioritize ease of setup and basic automation. This comparison provides a thorough analysis of Rivo and Mylo.club, looking at their core capabilities, pricing structures, and integration ecosystems to clarify which solution aligns with specific business goals.

The focus remains on helping merchants identify which platform supports their current order volume while providing a path for future expansion. By examining features such as VIP tiers, referral mechanisms, and technical compatibility, storefront owners can make a decision that supports long-term customer retention.

Rivo: Loyalty Program, Rewards vs. Mylo.club – Loyalty & Rewards: At a Glance

Analyzing Core Loyalty and Reward Features

The foundation of any retention strategy is the ability to incentivize specific customer behaviors. Both Rivo and Mylo.club focus on the standard mechanics of loyalty: earning points and redeeming them for rewards. However, the execution and flexibility of these mechanics differ based on the developer’s philosophy.

Earning and Redemption Logic

Rivo provides a framework where merchants can define multiple ways for customers to earn points. This typically includes actions like making a purchase, following social media accounts, or celebrating a birthday. The emphasis is on a "Ways to Earn and Redeem" system that is accessible even on their free tier. This allows small merchants to test the waters of loyalty without initial financial risk.

Mylo.club approaches this by enabling merchants to create a "branded loyalty club." The feature set focuses on points, discounts, and VIP perks. While the mechanics are similar to Rivo, Mylo.club emphasizes the simplicity of management. For a merchant who does not want to spend hours configuring complex logic, the Mylo.club interface aims to get a program running quickly.

Referral and Ambassador Tools

Referral programs are essential for reducing customer acquisition costs. Rivo integrates referrals into its core offering, targeting fast-growing DTC brands that need to turn existing customers into advocates. This includes tracking referral links and automating the reward process for both the advocate and the new customer.

Mylo.club also lists referral and ambassador tools as a primary feature. By encouraging customer sharing, merchants can leverage social proof to drive new sales. The focus here is on ease of sharing, ensuring that the process for a customer to send a link to a friend via WhatsApp or SMS is as frictionless as possible.

VIP Tiers and Customer Segmentation

VIP tiers are a powerful way to increase customer lifetime value by rewarding the most loyal buyers with exclusive status. Rivo includes VIP tiers in its "Scale" plan ($49/month). This allows brands to create levels of loyalty (e.g., Bronze, Silver, Gold) that provide increasing benefits, which encourages customers to spend more to reach the next milestone.

Mylo.club includes VIP perks as part of its branded club experience. The app allows merchants to reward their highest-spending customers with exclusive tiers. This helps in identifying the top percentage of a customer base and ensuring they receive specific incentives to prevent churn.

Customization and Brand Alignment

A loyalty program should feel like a natural extension of a brand, not a third-party add-on. The degree to which a merchant can change the look and feel of their program is often a deciding factor.

Aesthetic Control in Rivo

Rivo places a significant emphasis on branding and customization. Even on the free plan, basic branding is available. However, the "Scale" plan unlocks advanced branding, including custom CSS and fonts. For brands that have a very specific design language, this level of control is necessary to maintain a professional appearance. For enterprise-level stores, Rivo offers a Developer Toolkit, which allows for full customization and the creation of unique loyalty experiences that go beyond the standard widget.

Branding within Mylo.club

Mylo.club promotes the ability to create a "branded loyalty and rewards club." The focus is on making the setup and customization simple and manageable. While it may not offer the deep CSS access of Rivo’s higher tiers, it aims to provide enough flexibility for a store to match its colors and logos to the app’s interface. This is often sufficient for small to medium-sized businesses that do not have dedicated design or development resources.

Pricing Structure and Total Cost of Ownership

Understanding the pricing model is crucial for managing the bottom line. Rivo and Mylo.club use different methods to determine their monthly fees, which can have a significant impact as a store grows.

Rivo’s Order-Based and Feature-Based Tiers

Rivo offers a "Free Forever" plan that is quite generous, allowing for up to 200 monthly orders. This is an excellent starting point for new businesses. As the store grows, the "Scale" plan at $49 per month introduces VIP tiers and advanced branding. The "Plus" plan is a significant jump to $499 per month, targeting Shopify Plus merchants who need checkout extensions, custom integrations, and priority support. This structure suggests that Rivo is built to scale with the merchant, though the jump to the Plus tier is substantial.

Mylo.club’s Daily Order Limits

Mylo.club uses a daily order limit to categorize its plans. The free plan allows for up to 10 daily orders (approximately 300 per month), which is slightly more than Rivo’s free tier. The "Pro Plan" at $99 per month supports up to 500 daily orders, and the "Unlimited Plan" at $199 per month removes all order limits. This "unlimited" option at $199 might be very attractive to high-volume stores that do not need the advanced developer tools of Rivo but want to avoid the $499 price tag of Rivo Plus.

Comparing Value for Money

When comparing plan fit against retention goals, merchants must look at their current and projected order volume. If a store processes 400 orders a day, Mylo.club’s $99 plan is a clear choice over Rivo's Plus plan if customization needs are basic. However, if that same store needs deep Klaviyo integration or custom CSS, Rivo's "Scale" plan might still be the better fit until they hit the order limit.

Integrations and Ecosystem Compatibility

An app is only as good as its ability to talk to the rest of the tech stack. Modern e-commerce relies on data flowing seamlessly between loyalty, email, and customer support tools.

Rivo’s Integrated Stack

Rivo has built strong connections with the most popular apps in the Shopify ecosystem. It "instantly integrates" with Klaviyo for email marketing, Gorgias for customer support, and Postscript or Attentive for SMS. It also works with Shopify Flow, allowing for complex automation workflows. This makes Rivo a strong contender for brands that use a "best-of-breed" approach, where they pick the best individual app for every single function.

Mylo.club’s Connection Points

Mylo.club focuses on the essential channels: SMS gateways, WhatsApp, and email marketing platforms. While it doesn't list as many specific brand-name integrations as Rivo, it covers the fundamental communication paths needed to notify customers about their points and rewards. This setup is ideal for merchants who are looking for a more self-contained system or who use standard Shopify notifications.

Technical Performance and Operational Overhead

Every app added to a Shopify store introduces a small amount of overhead, both in terms of site speed and management time.

Rivo’s Performance Focus

Rivo highlights that it uses Shopify’s latest tech (built for 2025) and ships updates every week. This suggests a high level of maintenance and a focus on performance. The availability of checkout extensions on the Plus plan is a key technical advantage, as it allows the loyalty program to live directly within the Shopify checkout experience, which is more secure and performs better than older methods.

Mylo.club’s Simplified Approach

Mylo.club is designed to be "simple to set up, customize, and manage." This indicates a lower operational overhead. For a solo founder or a small team, the time saved on configuration can be redirected toward marketing or product development. However, with 0 reviews and a rating of 0 in the provided data, there is less public evidence regarding its long-term stability or the responsiveness of its support team compared to Rivo’s 4.8-star rating.

The Alternative: Solving App Fatigue with an All-in-One Platform

While Rivo and Mylo.club offer specialized paths for loyalty and rewards, many merchants eventually encounter a challenge known as app fatigue. This occurs when a store installs a different app for every function—one for loyalty, one for reviews, one for wishlists, and another for referrals. Each new app adds a monthly subscription cost, a new set of scripts that can slow down page loading times, and a separate dashboard for the team to manage.

This tool sprawl often leads to fragmented data. For instance, a customer might leave a five-star review but not receive loyalty points for it because the review app and the loyalty app aren't communicating perfectly. Managing these silos becomes increasingly difficult as a brand scales, leading to inconsistent customer experiences and higher technical debt.

To solve this, many brands are moving toward an integrated strategy. By adopting a pricing structure that scales as order volume grows, merchants can access multiple retention tools within a single interface. This philosophy, often referred to as "More Growth, Less Stack," focuses on consolidating essential functions to improve site performance and team efficiency.

When loyalty points and rewards designed to lift repeat purchases are part of the same platform that handles collecting and showcasing authentic customer reviews, the synergy is immediate. For example, a merchant can automatically reward a customer with points the moment they upload a photo review. This creates a seamless loop of engagement that is much harder to achieve with disparate apps.

Brands that have scaled successfully often point to the importance of reducing complexity. There are many real examples from brands improving retention by moving away from a cluttered app list. By using a unified platform, these stores benefit from a single source of truth for customer data and a more cohesive aesthetic across the storefront.

Furthermore, an integrated approach provides a clearer view of total retention-stack costs. Instead of paying multiple $49 or $99 fees, a single subscription covers several modules, often resulting in a lower total cost of ownership. This allows teams to focus on strategy rather than troubleshooting integration errors between different tools.

Implementing VIP tiers and incentives for high-intent customers within a unified platform also means that the data from those tiers can be used across other modules. If a VIP customer adds an item to their wishlist, the system can automatically prioritize them for a specific promotion or alert. This level of cross-functional automation is where true growth happens.

Moreover, review automation that builds trust at purchase time works more effectively when it is tied to a loyalty program. Customers are more likely to provide high-quality feedback when they know it contributes to their next reward. Seeing customer stories that show how teams reduce app sprawl clarifies how this consolidation translates into better operational focus and higher conversion rates.

Conclusion

For merchants choosing between Rivo: Loyalty Program, Rewards and Mylo.club – Loyalty & Rewards, the decision comes down to the specific needs of the business and the technical maturity of the team. Rivo is a powerful choice for those who value deep integrations with tools like Klaviyo and Gorgias, and who may eventually need the advanced customization offered by a developer toolkit. Its 4.8 rating suggests a high level of satisfaction among its users, making it a reliable option for fast-growing DTC brands.

On the other hand, Mylo.club offers a straightforward pricing model that may be more cost-effective for high-volume stores that do not require complex customizations or developer-level access. Its unlimited plan provides a predictable cost structure that can be very appealing as daily order counts climb.

However, as a store grows, the limitations of using single-function apps often become apparent. Tool sprawl can lead to slower site speeds and a fragmented customer experience. Moving toward a more integrated retention stack is a strategic step for those looking to build a sustainable, scalable business. By verifying compatibility details in the official app listing, merchants can see how a consolidated platform offers a way to manage loyalty, reviews, and wishlists without the overhead of multiple subscriptions.

To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

Is Rivo or Mylo.club better for a store just starting out?

Both apps offer free tiers that are suitable for new stores. Rivo’s free plan supports up to 200 monthly orders, while Mylo.club supports up to 10 daily orders (roughly 300 per month). For a very new merchant, the decision should be based on which interface feels more intuitive and whether they plan to use other apps like Klaviyo immediately, as Rivo has stronger pre-built integrations.

Can I migrate my existing loyalty points to these apps?

While the provided data does not explicitly detail migration tools for either app, most loyalty platforms offer a CSV import function to bring in existing customer point balances. Merchants should contact the developer support teams (Rivo or Matat) to confirm the process before making a switch, as maintaining customer trust during a transition is critical.

How does an all-in-one platform compare to specialized apps?

A specialized app often provides deeper functionality in one specific area, such as Rivo’s developer toolkit for loyalty. However, an all-in-one platform reduces technical overhead by combining multiple features like reviews, loyalty, and wishlists into a single script. This typically leads to better site performance and more seamless automation between different customer engagement tools.

What are the main benefits of VIP tiers in a loyalty program?

VIP tiers help increase customer lifetime value by creating a sense of exclusivity and gamification. By offering better rewards to customers who spend more, merchants can incentivize higher average order values and reduce churn among their most profitable customer segments. Both Rivo and Mylo.club offer tier-based rewards in their paid plans.