Okendo: Reviews & Loyalty vs. Rivyo : Reviews & Loyalty App Comparison

Introduction

Selecting the right software to manage customer feedback and retention is one of the most consequential decisions a merchant makes. The choice often dictates how a brand collects social proof, rewards repeat purchasers, and ultimately builds a community around its products. In the Shopify ecosystem, two prominent names frequently surface: Okendo: Reviews & Loyalty and Rivyo : Reviews & Loyalty App. Both platforms aim to help merchants capture reviews and foster loyalty, yet they approach these goals from very different technical and strategic perspectives.

Short answer: Okendo is a high-performance community marketing platform best suited for mid-market and enterprise brands looking for AI-driven insights, quizzes, and deep CRM integrations. Rivyo offers a highly accessible, review-focused solution that excels at importing social proof from external marketplaces and providing a cost-effective path to loyalty for smaller stores. Choosing between them depends on whether a merchant prioritizes advanced data-driven automation or straightforward, value-driven review management.

The purpose of this analysis is to provide a transparent, feature-by-feature comparison of Okendo: Reviews & Loyalty and Rivyo : Reviews & Loyalty App. This evaluation explores their core functionalities, pricing structures, and ecosystem compatibility to help merchants determine which tool aligns with their specific operational needs and growth stage. By understanding the trade-offs between these two apps, store owners can move toward a more efficient technology stack that supports long-term customer retention.

Okendo: Reviews & Loyalty vs. Rivyo : Reviews & Loyalty App: At a Glance

The following summary provides a quick reference point for how these two applications compare across several critical performance metrics and strategic pillars.

Deep Dive Comparison

While both apps share the goal of increasing conversions through social proof, their methodologies and feature depths vary significantly. A deeper look at their individual components reveals how they impact the merchant's daily workflow and customer experience.

Core Review and User-Generated Content Capabilities

Okendo positions itself as a "community marketing" powerhouse. Its review functionality is built around the concept of the "Smart Review Form," which allows merchants to capture detailed customer attributes, such as height, weight, or skin type. This data is then used to help future shoppers find relevant feedback. Furthermore, Okendo leverages AI to provide review summaries and highlight specific keywords, making it easier for buyers to digest large volumes of feedback. The platform also includes a Q&A widget and supports review rewards to incentivize participation.

Rivyo focuses heavily on the speed of building social proof. One of its standout features is the ability to import reviews directly from Amazon and AliExpress via CSV or direct integration. This is particularly valuable for newer stores or those expanding from third-party marketplaces who need to establish credibility quickly. Rivyo supports photo and video reviews across all its paid tiers and includes an automated request system to keep new feedback flowing. Like Okendo, it offers a Q&A section, but it places a stronger emphasis on the visual display of star ratings and testimonials to amplify brand authenticity.

Loyalty and Rewards Infrastructure

The approach to loyalty differs fundamentally between these two providers. Okendo treats loyalty as a core part of its "unified platform" of five connected apps. Its loyalty programs are sophisticated, offering points, perks, store credit, and direct rewards. Because it is integrated with the review and quiz modules, the data flows seamlessly between these functions. For example, a customer’s behavior in a quiz could theoretically trigger specific loyalty incentives. This integrated nature is designed to streamline internal workflows by keeping engagement data in one place.

Rivyo handles loyalty as a modular add-on. While the app provides a rewards engine where shoppers can earn points for purchases, reviews, and referrals, these features are often treated as separate $9/month modules on top of the base review plan. This allows for a more "pay-for-what-you-need" approach, which may appeal to budget-conscious merchants. The loyalty system in Rivyo focuses on the essentials: rewarding purchases and encouraging referrals to fuel organic growth. While it lacks some of the advanced AI-driven segmentation found in Okendo, it provides a straightforward way to start a retention program.

Customization and Brand Control

For brands that prioritize a cohesive aesthetic, the ability to customize review widgets and loyalty interfaces is critical. Okendo offers an Advanced CSS Editor in its Power plan, which provides high-growth brands with the tools needed to match their store’s branding exactly. It also includes "Review Groups" and "Review Moderation" tools to ensure the content displayed aligns with brand standards. The inclusion of "Managed Onboarding" at higher tiers suggests that Okendo is prepared to help merchants with more complex design requirements.

Rivyo is built to be "seamless with any theme," focusing on ease of use rather than deep technical customization. It provides a star-studded display that works out of the box. While it may not offer the same level of granular CSS control as Okendo’s top tier, it provides a "Show Reviews at Checkout" feature for Shopify Plus stores in its Enterprise plan. This is a powerful conversion tool that puts social proof at the most critical stage of the buyer journey. For most small to medium merchants, Rivyo's standard customization options are sufficient for maintaining a professional look.

Pricing Structure and Total Cost of Ownership

Pricing is perhaps the most significant point of divergence between these two apps. Okendo’s pricing structure is designed to scale with a brand’s growth, but the jumps between tiers are substantial.

• Free: Up to 50 orders/month with basic review features.
• Essential ($19/mo): Up to 200 orders/month.
• Growth ($119/mo): Up to 1,500 orders/month with AI features and TikTok Shop integration.
• Power ($299/mo): Up to 3,500 orders/month with advanced reporting and SMS integrations.

Merchants using Okendo must be prepared for the cost to increase significantly as their order volume grows. The inclusion of quizzes, surveys, and loyalty in a unified ecosystem justifies the price for some, but it remains a premium investment.

Rivyo, by contrast, offers one of the most affordable paths to a full review and loyalty stack in the Shopify ecosystem.

• Indie (Free): Up to 100 orders/month and limited imports.
• Starter ($9/mo): Up to 500 orders/month and unlimited photo reviews.
• Business ($14/mo): Up to 1,000 orders/month with Google Shopping and coupon codes.
• Enterprise ($19/mo): Unlimited orders and unlimited imports.

The critical detail with Rivyo is the add-on structure. Adding both the Loyalty and Referral modules costs an extra $18/month total ($9 each). Even with these additions, the total monthly cost for an "unlimited" order plan remains around $37. This provides high value for money for merchants who handle high order volumes but do not require enterprise-level AI or managed onboarding.

Integrations and Ecosystem Fit

The "Works With" list for an app determines how well it will fit into a merchant's existing tech stack. Okendo boasts a robust list of high-tier integrations, including Klaviyo, Gorgias, Postscript, and Google. It is also deeply integrated with modern social channels like TikTok Shop and Meta. These integrations are designed for stores that use data to drive their marketing automation. For instance, sending Okendo review data to Klaviyo allows for highly personalized email flows based on customer feedback.

Rivyo also supports essential integrations like Klaviyo and various page builders like GemPages and PageFly. It has a unique focus on subscription apps, listing compatibility with Appstle, Recharge, Seal, and BOLD Subscriptions. This makes Rivyo an excellent choice for subscription-based businesses that want to build trust through reviews. Additionally, its support for Slack and various SEO tools ensures that the team stays informed of new reviews while the store benefits from improved search visibility.

Support, Trust, and Reliability Cues

Trust is a major factor when installing an app that handles customer data and store-front displays. Rivyo has a significantly higher volume of public feedback in the provided data, with 887 reviews and a 4.9-star rating. This suggests a long-standing presence in the market and a high level of merchant satisfaction across a large user base.

Okendo, in the provided data, shows only 1 review but maintains a 4.9-star rating. While the description mentions that over 18,000 brands use Okendo, the low review count in this specific data set might lead some merchants to look closer at the "Managed Onboarding" and "24/7 support" claims. Okendo emphasizes "strategy guidance" and "hands-on" support, which is a hallmark of enterprise-grade software. Merchants opting for Okendo are often looking for a partner in growth, whereas Rivyo users typically value a self-service tool that is easy to troubleshoot and maintain.

The Alternative: Solving App Fatigue with an All-in-One Platform

As merchants scale, they often encounter a phenomenon known as "app fatigue" or tool sprawl. This occurs when a store relies on a different application for every single function: one for reviews, one for loyalty, another for wishlists, and yet another for referrals. While apps like Okendo and Rivyo attempt to bundle some of these features, they still leave gaps that require additional installations. This fragmented approach leads to several operational hurdles, including inconsistent user experiences for customers, data silos where information doesn't move between tools, and "stacked costs" where multiple monthly subscriptions eat into profit margins.

Implementing a strategy of "More Growth, Less Stack" involves moving away from single-function tools and toward an integrated retention platform. When loyalty, reviews, referrals, and wishlists live under one roof, the merchant gains a 360-degree view of the customer. Instead of managing five different dashboards, a team can execute their entire retention strategy from a single point of control. This reduces the technical overhead of ensuring different apps "talk" to each other and prevents the site-speed slowdowns that often accompany a bloated app list.

Growave provides this consolidated experience by offering a feature-rich suite that includes Loyalty and Rewards, Reviews & UGC, Referrals, Wishlist, and VIP Tiers. This integration ensures that every customer touchpoint is connected. For example, a merchant can use loyalty points and rewards designed to lift repeat purchases to incentivize customers to leave high-quality reviews. By collecting and showcasing authentic customer reviews within the same ecosystem that manages rewards, the brand creates a seamless loop of engagement.

The benefit of this approach is most visible when comparing plan fit against retention goals. Rather than paying for a review app and then paying extra for a loyalty add-on, merchants can access a comprehensive suite that scales logically with their order volume. This provides a clearer view of total retention-stack costs and eliminates the surprise fees often associated with modular "add-on" pricing.

For brands that have moved beyond the initial setup phase, a product walkthrough aligned to Shopify store maturity can reveal how to better utilize VIP tiers and incentives for high-intent customers. This ensures that the most valuable shoppers are recognized and rewarded without the merchant needing to manually sync data between disparate systems. Furthermore, using review automation that builds trust at purchase time allows the brand to maintain high social proof levels while the integrated loyalty engine handles the post-purchase follow-up.

Ultimately, the goal is to spend less time managing software and more time building brand equity. A tailored walkthrough based on store goals and constraints helps merchants understand how an integrated stack can replace three or four separate apps. By assessing app-store ratings as a trust signal, merchants can see that a consolidated platform is not just a convenience, but a strategic advantage in reducing operational complexity. If consolidating tools is a priority, start by choosing a plan built for long-term value.

Conclusion

For merchants choosing between Okendo: Reviews & Loyalty and Rivyo : Reviews & Loyalty App, the decision comes down to the specific needs of their growth stage and the complexity of their marketing strategy. Okendo is a sophisticated choice for brands that want to lean heavily into AI-driven customer insights and a unified "community marketing" philosophy. Its ability to create detailed shopper profiles through quizzes and smart forms makes it a powerful tool for those with the budget to support its higher pricing tiers. Conversely, Rivyo is a standout option for merchants who need an affordable, high-volume review solution that can easily pull in social proof from Amazon or AliExpress. Its "unlimited" tier at a low price point offers incredible value for money for businesses that prioritize marketplace expansion and straightforward review management.

However, as a store grows, the limitations of using separate apps—or even bundled apps that require additional modular fees—become apparent. The management of multiple subscriptions, disparate dashboards, and potentially conflicting customer data can slow down a brand's momentum. An integrated retention platform offers a way out of this complexity by combining the most critical growth tools into a single, high-performance suite. This holistic approach not only simplifies the merchant's life but also provides a more consistent and rewarding experience for the customer.

By checking merchant feedback and app-store performance signals, store owners can see the impact of moving toward a more streamlined technical architecture. Embracing a unified stack allows teams to focus on a pricing structure that scales as order volume grows without the fear of hidden costs or integration failures. This shift represents a move toward a more sustainable and profitable e-commerce model where retention is built into every layer of the customer journey.

To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

Which app is better for a new store with very few reviews?

Rivyo is often the preferred choice for new stores because of its robust import capabilities. If a merchant is already selling on Amazon or AliExpress, Rivyo allows them to quickly populate their Shopify store with existing reviews, which builds immediate trust with new visitors. Okendo is also accessible via a free plan, but it is generally geared toward brands that are ready to start generating their own unique "Superfan" content from scratch through more advanced engagement tools.

Does Okendo or Rivyo offer better value for high-volume stores?

In terms of raw cost, Rivyo offers significant value for money for high-volume stores because its Enterprise plan ($19/month) allows for unlimited orders. Even with the $18 in add-ons for loyalty and referrals, the total remains much lower than Okendo’s higher tiers. However, Okendo’s value lies in its advanced AI, SMS integrations, and "Unified Platform" workflows, which may provide a higher return on investment for brands that can effectively use that data to drive more sales.

How does an all-in-one platform compare to specialized apps?

Specialized apps often provide deep functionality in one specific area, but using multiple specialized tools can lead to app fatigue and higher total costs. An all-in-one platform like Growave provides a unified dashboard and a single source of truth for customer data across reviews, loyalty, and wishlists. This reduces the need for complex integrations and ensures that the customer experience is seamless across all retention touchpoints.

Is it difficult to switch between review apps?

Most modern review apps, including those discussed here, support CSV imports and exports. This means that a merchant can usually move their existing reviews from one platform to another without losing their social proof. However, switching loyalty programs can be more complex due to existing customer point balances, so it is often better to choose a platform that can support long-term growth from the start.