Mst: Wishlist + Marketing Flow vs. Wishlist Pro ‑ Pasilobus: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common decision point for Shopify merchants who want to capture customer intent, reduce friction in repeat purchases, and turn saved items into conversions. With dozens of wishlist apps available, picking a solution that fits product mix, customer journey, and long-term retention goals requires a careful look at features, integrations, scalability, and value for money.

Short answer: Mst: Wishlist + Marketing Flow is a high-value, focused wishlist tool that suits stores that need flexible wishlists, guest support, and low monthly cost. Wishlist Pro ‑ Pasilobus targets merchants who need list management and B2B workflow features like CSV imports and order forms. For merchants that want retention built around loyalty, referrals, reviews, and wishlist in one platform, a consolidated option like Growave offers better long-term value and fewer apps to manage.

This article provides an in-depth, feature-by-feature comparison of Mst: Wishlist + Marketing Flow and Wishlist Pro ‑ Pasilobus so merchants can choose the option that best fits their operational needs, marketing stack, and growth objectives. After an objective comparison, the piece introduces an integrated alternative that reduces tool sprawl and strengthens retention.

Mst: Wishlist + Marketing flow vs. Wishlist Pro ‑ Pasilobus: At a Glance

Feature Comparison

Core Wishlist Functionality

Mst: Wishlist + Marketing Flow

Mst offers the core capabilities expected from a wishlist app: customers (and guests) can save products, maintain multiple wishlists, and share lists. A useful distinction is the support for unlimited items and unlimited customers without upsells or hidden caps in the base monthly plan. The app exposes a customizable "My Wishlist" page that can be adapted with Liquid, HTML, and CSS, which helps merchants keep a consistent brand experience.

Key strengths:

• Multiple wishlists per customer
• Guest wishlist support (important for stores that do not force account creation)
• No limits on items or customers
• Price drop and back-in-stock alerts via email, SMS, and push

Limitations:

• Focused on wishlist and alerts; lacks native loyalty/referral integrations inside the app (though it integrates with marketing tools).

Wishlist Pro ‑ Pasilobus

Wishlist Pro targets both B2C and B2B use cases. It includes unlimited list items, optional one-list-per-customer on the free plan, and sharing and registry features. The Plus plan surfaces B2B functionality such as CSV imports and order forms for bulk reordering.

Key strengths:

• One-click reorder and order forms (useful for wholesale/distributor workflows)
• Spreadsheet/CSV wishlist imports — reduces friction for repeat bulk orders
• Save-for-later feature integrated with cart

Limitations:

• Some advanced features are gated behind higher tiers
• Very limited public social proof (1 review), making it harder to assess real-world reliability

Alerts, Notifications, and Marketing Triggers

Mst places a strong emphasis on converting saved intent into purchases by supporting price-drop and back-in-stock alerts delivered via email, SMS, and push notifications. It advertises compatibility with email/SMS/push platforms and explicitly lists integrations like Klaviyo and PushOwl/Brevo. That makes it a reasonable choice for merchants who already run automated lifecycle campaigns and want wishlist events to feed those flows.

Wishlist Pro has sharing and save-for-later, but it does not highlight a built-in alert system in the same way. For stores that depend on immediate re-engagement (price drops, restocks), Mst provides clearer out-of-the-box capability to push notifications tied to wishlist items.

Practical takeaway:

• If converting saved items with alert-driven campaigns is a priority, Mst has a pre-built focus on that flow.
• Wishlist Pro will need workarounds or third-party flows for the same level of automated alerts unless integrations are added.

List Management and B2B Features

Wishlist Pro is notable for its B2B-focused features. The Plus plan includes customer spreadsheet import and B2B order forms, which let distributors and wholesale customers upload a CSV and place large, repeat orders quickly. For merchants selling both retail and wholesale, these features save manual processing time and increase order frequency from existing accounts.

Mst does not position itself as a B2B list/order form tool. Its strength is a marketing-forward wishlist with alerts and customization. For merchants whose growth depends on simplifying repeat bulk orders, Wishlist Pro's order forms and CSV import are distinct advantages.

Practical takeaway:

• Wholesale distributors and merchants with frequent bulk reorders should evaluate Wishlist Pro's Plus features.
• Retail-focused merchants that prioritize marketing and re-engagement may prefer Mst.

Customization & Developer-Friendliness

Mst promotes a high level of customization. It permits adjusting the My Wishlist page via Liquid, HTML, and CSS and supports API and headless theme setups. Multi-language and multi-currency support suggests suitability for merchant stores that require localization and a consistent brand UI across markets.

Wishlist Pro highlights easy integration with Shopify themes and a quick setup time (less than five minutes). It focuses on usability but does not emphasize developer-level hooks or headless/API support as prominently. Merchants that need deep theme customization or a headless storefront may find Mst easier to adapt.

Practical takeaway:

• For stores with custom themes, headless setups, or multi-language requirements, Mst appears better equipped.
• For a fast setup with standard theme layouts, Wishlist Pro is positioned as straightforward.

Integrations & Ecosystem Compatibility

Both apps support Customer accounts and Shopify Flow, which are essential for automating post-wishlist behaviors. Mst additionally lists explicit marketing integrations (Klaviyo, Brevo, PushOwl) and mobile app builders, which helps link wishlist activity to lifecycle campaigns and mobile experiences.

Wishlist Pro lists fewer direct integrations outwardly, focusing on checkout and account flows. That fits its list/order-form positioning, but may require additional work to connect wishlist events into email/SMS journeys.

Practical takeaway:

• Mst provides clearer integration points for marketing automation, which is critical for converting saved intent.
• Wishlist Pro’s integration surface is functional for lists and checkouts but less marketing-focused by default.

Pricing and Value for Money

Pricing structures differ fundamentally: Mst offers a single low-cost monthly plan at $2/month that includes all features and no limits on items or customers. That makes it a very economical choice for merchants who want a capable wishlist without incremental costs.

Wishlist Pro uses a tiered pricing model with a free plan that provides core functionality (one list per customer), an Advanced paid tier at $14.99/month that unlocks unlimited lists per customer and quick add-to-cart, and a Plus plan at $49.99/month for B2B order forms and reports.

Comparative analysis:

• Mst delivers broad wishlist features and alerting at a very low entry cost. For merchants focused purely on wishlist functionality, this is excellent value for money.
• Wishlist Pro’s free tier may be attractive to very small merchants who only need one list per customer and sharing. However, merchants that need unlimited lists, B2B features, or reporting will see higher monthly costs.

Visibility of hidden fees:

• Mst’s single-plan pricing simplifies cost forecasting.
• Wishlist Pro’s advanced capabilities require moving to paid tiers; merchants should budget for those if B2B or unlimited lists are necessary.

Support, Reviews, and Trust Signals

Public feedback is a meaningful input when evaluating reliability and long-term viability.

Mst: Wishlist + Marketing Flow:

• 150 reviews with a 4.7 rating on the Shopify App Store. This indicates solid adoption and generally positive merchant experience across a larger sample size.

Wishlist Pro ‑ Pasilobus:

• 1 review with a 5.0 rating. A single review provides limited evidence of stability and support responsiveness over time.

Interpretation:

• The higher review count for Mst suggests more merchants have used and evaluated the app, providing stronger social proof.
• Wishlist Pro’s perfect score is positive but lacks scale; merchants should test the app in their store environment and verify support SLAs.

Support channels and responsiveness:

• Before committing, merchants should evaluate support methods (email, live chat, in-app), response time expectations, and availability for development assistance. Mst lists integrations and technical options that imply a development-friendly orientation; however, explicit support details should be validated in each app listing.

Performance, Scalability, and Technical Overhead

Performance considerations for wishlist apps include page load impact, API request volume, and how data scales with large catalogs and customer bases.

Mst advertises headless and API support, plus fully customizable templates. These features suggest attention to technical performance, but actual impact depends on how scripts are loaded and whether the app uses asynchronous loading or server-side techniques.

Wishlist Pro emphasizes quick theme integration with simple setup. While convenience is valuable, merchants with very large catalogs or high traffic should request details about script performance, caching, and how the app handles thousands of wishlist items per customer or catalog-level triggers.

Practical checks to run in both cases:

• Use a staging site to assess page speed before and after installation.
• Monitor Lighthouse or other page-speed tools with app installed.
• Check for selective script loading and the possibility to defer or lazy-load assets.

Data Ownership, Migration, and Portability

Wishlist data often represents valuable purchase intent. Merchants concerned about vendor lock-in should evaluate export capabilities.

Wishlist Pro's CSV import/export and spreadsheet support imply easier data portability for lists and B2B orders. That is a practical advantage when migrating or integrating wishlist data into ERP/order systems.

Mst offers API support, which can be used to export wishlist data programmatically. For merchants who want to sync wishlist data into a central CRM or run custom analytics, API access can be a powerful tool.

Practical takeaway:

• For periodic bulk export/import workflows, Wishlist Pro’s spreadsheet features are convenient.
• For continuous, automated syncs, Mst’s API support provides more flexibility.

Security, Compliance, and Privacy

Both apps operate within the Shopify ecosystem, which provides baseline security and compliance support. Merchants handling personal data via wishlists (especially with CSV imports or B2B contacts) must ensure:

• Apps comply with applicable data protection regulations (e.g., GDPR).
• Exported CSVs are handled with appropriate access controls.
• Any SMS or push notification integrations have opt-in management.

Merchants should review each app’s privacy policy and inquire about data retention and deletion processes.

Setup, UX, and Merchant Experience

Installation and Onboarding

Mst describes an easy setup with theme customization options. The combination of deeper theme hooks and Liquid-level control suggests a slightly more technical onboarding for merchants that want to tailor the UI, but the base installation can still be straightforward for standard themes.

Wishlist Pro emphasizes a sub-five-minute setup and theme-friendly integration. For merchants that want immediate functionality without heavy customization, Wishlist Pro’s quick onboarding is an advantage.

Front-End User Experience

Customer-facing wishlist interactions—icons, add-to-wishlist flows, guest behaviors, and list management—affect conversion. Mst supports multiple UI options and mobile responsiveness. Wishlist Pro likewise supports standard wishlist UX and social sharing.

Attention points:

• Test mobile add-to-wishlist interactions (tap targets, animations).
• Assess how saved items are presented on product and collection pages.
• Verify how guest wishlists are persisted (cookies, local storage, or login conversion paths).

Admin UX

From the merchant admin perspective, the ease of managing lists, viewing wishlist analytics, and acting on wishlist data matters.

Wishlist Pro’s reporting (Plus tier) provides targeted operational visibility for B2B flows. Mst’s marketing event integrations are useful if wishlist actions are funneled into existing analytics platforms like Klaviyo.

Practical takeaway:

• Merchants that need in-app reports for order forms and exportable B2B metrics benefit from Wishlist Pro’s higher tiers.
• Merchants that already use a marketing analytics stack can prefer Mst and route events into those tools.

Use Cases and Recommendation By Merchant Type

To make the comparison actionable, the following use-case-driven guidance helps merchants match needs to app strengths.

Best For Small Retail Stores on a Budget

Mst is a strong option. At $2/month with unlimited items and customers plus alerting features, it provides wishlist functionality and marketing hooks at very low cost. Retail merchants who depend on price-drop or back-in-stock campaigns will appreciate the built-in alerting.

Why choose Mst:

• Extremely low recurring cost
• Built-in alerting that drives conversion
• Guest wishlist support lowers friction for non-account holders

Best For B2B Or Hybrid Retail/Wholesale Stores

Wishlist Pro is tailored to B2B workflows with CSV import, order forms, and one-click reorder features on paid tiers. Larger, repeat wholesale customers that prefer spreadsheet-based ordering will gain efficiency using its Plus tier.

Why choose Wishlist Pro:

• Spreadsheet import for large orders
• B2B order forms for streamlined reorders
• Registry and sharing can help distributors

Best For Merchants Focused On Marketing Automation

Mst provides clearer out-of-the-box compatibility with marketing platforms and explicit alerting channels. Stores that already use Klaviyo, Omnisend, or SMS/push tools can integrate wishlist events into lifecycle campaigns more easily.

Why choose Mst:

• Explicit integrations with popular marketing platforms
• Price-drop/back-in-stock alert support across channels

Best For Merchants That Want Fast Setup With Limited Customization

Wishlist Pro’s sell is simplicity. Where a merchant needs a fast, working wishlist without deep theme edits, its quick integration is attractive.

Why choose Wishlist Pro:

• Rapid setup with standard themes
• Free tier for basic needs

Pros and Cons (Concise)

Mst: Wishlist + Marketing Flow

Pros:

• Low entry cost ($2/month) with full feature access
• Built-in price-drop and back-in-stock alerts across email/SMS/push
• Multiple wishlists and guest wishlist support
• API and headless support, multi-language/multi-currency
• 150 reviews with 4.7 rating (strong social proof)

Cons:

• Focused on wishlist and alerts; lacks native loyalty/referral features
• Some merchants may require developer help for deep customization

Wishlist Pro ‑ Pasilobus

Pros:

• Free tier for basic wishlist needs
• B2B-friendly features (CSV import, order forms) on higher tiers
• One-click reordering and save-for-later cart integration
• Simple setup and theme integration

Cons:

• Advanced features require paid plans ($14.99–$49.99)
• Only 1 review publicly available — limited evidence of widespread adoption
• Fewer explicit marketing integrations highlighted

Migration, Export, and Future Exit Options

Merchants should consider what happens if a wishlist app is uninstalled or if business needs change.

• Wishlist Pro’s CSV import/export makes bulk data migration straightforward. For merchants that expect to export data frequently (for ERP or CRM imports), the spreadsheet orientation is efficient.
• Mst’s API endpoints allow programmatic extraction and syncing of wishlist data to external systems, which fits an engineering-forward approach.

Before installing either app:

• Export a sample of wishlist data (if available) and confirm the format.
• Confirm whether wishlists persist after app removal or whether manual migration is required.

Pricing Scenarios and ROI Considerations

Calculating ROI for a wishlist app should weigh lifted conversion rates, recovered customers from alerts, and operational savings (e.g., fast reorders for B2B).

• Mst at $2/month is effectively a low-friction experiment; any small uplift in conversions or increased purchase frequency will typically provide strong ROI.
• Wishlist Pro’s Advanced and Plus plans are meaningful monthly costs ($14.99 and $49.99). A merchant must be confident that unlimited lists, B2B order forms, or reporting will generate enough operational efficiency or revenue lift to justify those tiers.

Merchants should:

• Run A/B tests for alert-driven campaigns (for example, enable price-drop alerts for a cohort and track conversion lift).
• Estimate time saved by spreadsheet imports and faster reorder workflows to justify moving to Plus.

Real-World Considerations: Support SLAs, Reliability, and Roadmap

When selecting an app, merchants should evaluate vendor reliability and product roadmap.

• A larger number of reviews (Mst: 150) suggests more merchants have interacted with the app and can indicate established support processes.
• Wishlist Pro’s single review could indicate a newer app or limited adoption. Merchants should request support response times, developer escalation processes, and roadmap visibility before committing to mission-critical workflows (especially for wholesale operations).

The Alternative: Solving App Fatigue with an All-in-One Platform

App Fatigue and Why It Matters

As stores scale, the accumulation of single-purpose apps creates "app fatigue": harder maintenance, overlapping features, inconsistent data, more scripts slowing pages, and more vendor relationships to manage. Each additional app increases the complexity of retention strategies and raises the risk of mismatched user experiences.

Consequences of app fatigue:

• Fragmented customer data (wishlists in one app, loyalty in another)
• Increasing monthly fees with incremental functionality overlap
• Longer troubleshooting times when flows cross app boundaries
• Higher risk of performance problems due to multiple scripts and widgets

More Growth, Less Stack: An Integrated Alternative

Instead of assembling a patchwork of single-purpose tools, many merchants are moving to integrated retention suites that combine loyalty, referrals, reviews, and wishlist features. An integrated approach reduces vendor overhead and consolidates customer signals into one place for smarter, cross-channel campaigns.

Growave specifically positions this philosophy as "More Growth, Less Stack." The platform bundles Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP tiers, enabling merchants to execute retention strategies from a single admin and consistent customer experience.

Merchants can evaluate feature overlap and consolidation benefits directly by reviewing ways to consolidate retention features into a single plan that scales with the store.

• To compare pricing and see where consolidation reduces monthly hosting of multiple apps, review options to consolidate retention features.
• For merchants who want to install from the Shopify marketplace, see how to install Growave from the Shopify App Store.

How an Integrated Suite Solves Common Wishlist Limitations

An all-in-one retention platform addresses typical wishlist shortcomings:

• Unified data: wishlist actions feed loyalty points, referral triggers, and review requests without custom integrations.
• Consistent UX: customers see one coherent design language across reward walls, saved items, and referral pages.
• Fewer scripts: a single vendor reduces front-end performance overhead and simplifies debugging.

To see which bundled capabilities may reduce app count and improve outcomes, merchants can explore how Growave packages features and pricing to reduce total monthly spend by moving away from multiple apps to a single platform; details are available on the pricing page.

Feature Highlights in an Integrated Platform

Loyalty & Rewards

Loyalty programs convert wishlist engagement into repeat purchases by rewarding actions (saving items, sharing lists, referring friends). The platform offers configurable point rules, VIP tiers, and custom reward actions that tie wishlist events to repeat purchase incentives. Merchants interested in designing structured reward programs can review the mechanics and examples of loyalty and rewards that drive repeat purchases.

Growave includes loyalty features across plans that scale up to enterprise needs. For merchants on Shopify Plus or those with complex customer journeys, the platform offers enterprise-level options; merchants can see solutions for high-growth Plus brands.

Reviews & UGC

Collecting social proof is another retention builder. Integrated review flows allow merchants to request reviews after purchase, tie reviews to reward points, and surface reviews across the storefront. This reduces the need for a separate review app and centralizes UGC collection.

Merchants that want to collect and showcase authentic reviews will benefit from built-in automation and native integrations with the rest of the retention stack.

Wishlist

The wishlist in an integrated suite is not isolated. It powers targeted loyalty rewards, triggers for review requests, and referral incentives. That means a saved product can prompt a price-drop alert, an earn-points action, or a review reminder depending on merchant-configured workflows. Merchants evaluating wishlist behavior as part of a broader retention strategy should see how consolidation enables more effective cross-channel campaigns and unified reporting.

Referrals and VIP Tiers

Referral programs and VIP tiers increase customer lifetime value by rewarding advocacy. When wishlist actions contribute to eligibility for VIP status or referral bonuses, merchants create clear pathways from intent to advocacy.

For practical examples of how stores have paired wishlist and loyalty activities to drive repeat purchases, merchants can consult customer stories and examples collected as customer stories from brands scaling retention.

Integrations and Ecosystem Compatibility

An integrated platform aims to be the central point for retention and integrates with common marketing and support tools: Klaviyo, Omnisend, Gorgias, Recharge, and popular page builders. This reduces the need to stitch wishlist events into external systems manually.

For merchants that want to confirm compatibility with their stack or proceed to install, the Shopify listing provides an easy install path: install Growave from the Shopify App Store.

Pricing and Consolidation Calculations

Consolidating multiple features into a single platform changes the price calculus. While an all-in-one solution has a higher starting price than a single low-cost wishlist app, consolidating loyalty, reviews, referrals, and wishlist into one package often yields better value for money than procuring separate apps for each need.

Merchants can compare how consolidation affects monthly spend and features on the pricing page. When evaluating pricing, factor in:

• Reduced maintenance time
• Lower combined monthly fees versus multiple paid apps
• Cross-feature synergies (e.g., wishlist-driven loyalty campaigns)

Two Secondary Features Worth Noting

• Built-in loyalty program configuration helps merchants turn wishlist interactions into repeat purchases and reward eligible actions. For details about program features and examples, merchants can review loyalty and rewards that drive repeat purchases.
• Native review collection and amplification reduce the need for separate review tools and help merchants display authenticated reviews tied to purchase history. Merchants can learn more about review capabilities and automation at collect and showcase authentic reviews.

Security, Support, and Plus-Level Services

An integrated provider that targets enterprise and Shopify Plus merchants usually offers advanced support and launch services. Growave lists premium services and support in higher tiers and offers a dedicated customer success experience for enterprise accounts. For merchants on Shopify Plus that need dedicated resources, check the dedicated Plus information for compatibility and support options at solutions for high-growth Plus brands.

If merchants want a hands-on walkthrough to validate platform fit, see options to book a demo and review enterprise capabilities.

Practical Migration Checklist (If Switching From Single Apps)

• Export wishlist data (CSV or via API) to preserve intent records.
• Map wishlist fields to the integrated platform’s schema (item ID, customer ID, timestamp, saved status).
• Recreate alert rules (price-drop & restock) inside the integrated platform or confirm equivalent behavior.
• Validate integrations: ensure email/SMS providers and analytics tools are connected.
• Run a soft launch to monitor page speed and event firing.
• Communicate to customers any change in experience (if needed) and verify opt-ins for SMS/push.

Conclusion

For merchants choosing between Mst: Wishlist + Marketing Flow and Wishlist Pro ‑ Pasilobus, the decision comes down to priorities. Mst is an excellent choice for stores that want a focused, highly affordable wishlist with built-in alerts and strong marketing integrations. Wishlist Pro is better suited for merchants that need B2B features like CSV imports, order forms, and one-click reordering. The two apps serve different needs: Mst for marketing-driven retail workflows; Wishlist Pro for list management and wholesale/reorder efficiency.

Beyond choosing between two single-purpose wishlist apps, an integrated retention suite can reduce tool sprawl and combine wishlist functionality with loyalty, referrals, and reviews. Growave’s "More Growth, Less Stack" approach consolidates retention features so wishlist activity becomes part of a unified strategy that increases retention and customer lifetime value. To estimate how consolidation would affect costs and capabilities, merchants can compare plans and feature sets on the pricing page and consider installing from the Shopify App Store. For more detail on specific retention features, review how loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews work together to increase customer lifetime value.

Start a 14-day free trial to see how a unified retention stack accelerates growth: Try Growave free for 14 days.

FAQ

Q: Which app is better for converting saved items into purchases? A: Mst: Wishlist + Marketing Flow has stronger built-in alerting (price-drop and back-in-stock via email, SMS, and push) and explicit marketing integrations, which help convert saved items. Wishlist Pro focuses more on list management and B2B reorders, so additional integrations would be needed to match Mst’s alert-driven conversion flow.

Q: Which app should a merchant choose for B2B or wholesale ordering? A: Wishlist Pro ‑ Pasilobus is better suited for B2B workflows because its Plus tier includes CSV wishlist imports and B2B order forms that simplify bulk reordering. These are time-saving features for merchants serving distributors and wholesale buyers.

Q: How does public review count influence choice between these two apps? A: Mst has 150 reviews with a 4.7 rating, providing broader social proof and indicating more merchant usage. Wishlist Pro shows a single review at a 5.0 rating; the perfect score is positive, but the sample size is small, so merchants should validate support and reliability before committing to mission-critical workflows.

Q: How does an all-in-one platform compare to specialized wishlist apps? A: An integrated platform consolidates wishlist, loyalty, referrals, and review functionality into one admin, reducing app fatigue, simplifying integrations, and enabling cross-feature campaigns (for example, rewarding wishlist saves with points). While single-purpose apps can be less expensive upfront, an integrated platform often provides better long-term value and streamlined growth workflows for merchants focused on retention. For a closer look at how consolidation affects pricing and feature coverage, merchants can review consolidation options on the pricing page.