Mst: Wishlist + Marketing flow vs. Pro Wishlist: An In-Depth Comparison

Introduction

Shopify merchants often face a common decision: choose a focused, single-purpose app that does one job well or adopt a broader platform that bundles multiple retention and conversion features. Wishlists are a small surface with outsized impact—saved items can become converted sales, fuel inventory decisions, and power targeted remarketing. Yet the marketplace offers a wide range of wishlist solutions that vary in capability, integration, and long-term value.

Short answer: Mst: Wishlist + Marketing flow is a small, capable wishlist tool with strong customization and a proven rating (150 reviews, 4.7), suitable for merchants who want a lean, inexpensive wishlist with alerts and multi-wishlist support. Pro Wishlist is positioned as a simple, fast-to-install wishlist app but currently lacks user reviews and public ratings, making it harder to verify reliability. For merchants seeking broader retention and lifetime-value improvements without adding more single-purpose apps, a unified platform like Growave often provides better value for money.

This article provides a detailed, feature-by-feature comparison of Mst: Wishlist + Marketing flow and Pro Wishlist. The goal is to help merchants decide which app fits specific needs—fast setup, deep customization, integrations, or long-term retention strategy—while also explaining when a consolidated solution is the smarter operational and strategic choice.

Mst: Wishlist + Marketing flow vs. Pro Wishlist: At a Glance

Deep Dive Comparison

This section compares both apps across the criteria that matter for merchants: features, setup, integrations, data and reporting, customization, pricing and value, support, and practical merchant profiles.

Features

Core wishlist functionality

Mst: Wishlist + Marketing flow delivers a fully featured wishlist. It supports multiple wishlists per customer, guest wishlist, and no limits on items or customers. The app explicitly supports sharing wishlists and provides a dedicated "My Wishlist" page that can be customized using Liquid templates, HTML, and CSS.

Pro Wishlist positions itself as a focused, easy-to-install wishlist. It highlights seamless theme integration and guest wishlist capability. The value proposition is speed and a theme-native look and feel, rather than a deep feature set.

Key differences:

• Mst: built for capability and control (multiple wishlists, sharing, API/headless support).
• Pro Wishlist: built for speed and simplicity (install fast, native styling).

Alerts and re-engagement (Price drop, Back-in-stock)

Mst: Wishlist + Marketing flow includes built-in alerting: price-drop and back-in-stock notifications via email, SMS, and push. That capability turns wishlist saves into reactivation and conversion events—critical for low-inventory or high-fluctuation catalogs.

Pro Wishlist’s public description does not explicitly mention automated price-drop or back-in-stock alerts. It focuses on tracking saved products to help with inventory decisions, but merchants looking for wishlist-triggered re-engagement will need to confirm whether alerts are available or rely on third-party automation.

Why this matters:

• Alerts convert passive interest into action and improve recovery rates on wishlist items when stock or pricing changes.
• Built-in alerts reduce dependence on additional messaging apps or heavy automations.

Multi-wishlist and guest handling

Both apps support guest wishlists and saving without forcing accounts—an important feature to capture intent from first-time visitors. Mst adds the ability to create multiple wishlists per customer and to share wishlists. This can be useful in gift shopping flows or for customers who categorize saved items.

Pro Wishlist emphasizes guest wishlist and saving without logins, which supports conversion friction reduction, but it does not explicitly advertise multiple lists or sharing in the public description.

Tracking most-saved products

Pro Wishlist calls out a tracking feature for the most-saved products. That insight helps merchants prioritize stock, promotions, and merchandising. Mst can also collect wishlist data but the public feature list places more emphasis on alerts and customization. Merchants needing product-saving analytics should validate the reporting granularity with either developer.

Headless and API support

Mst lists API and headless theme support. For brands using Shopify Plus, headless storefronts, or custom frontends (e.g., Hydrogen), an API-friendly wishlist is essential. Pro Wishlist does not list API or headless capabilities in the public description, so brands with advanced frontend architectures will likely prefer Mst.

Implementation & Setup

Speed of installation

Pro Wishlist advertises sub-5-minute setup and seamless theme integration. For merchants who need a no-friction install and a wishlist that immediately matches theme styling, that promise is attractive. Minimal setup reduces the time between app install and seeing wishlist metrics.

Mst is described as "easy app setup," but because it supports deep customization via Liquid and templates, implementing a fully branded wishlist may take additional time. Practical installs range from very quick (default theme hooks) to moderate (custom theme styling).

Customization workflow

Mst is built to be customized. Merchants who want to control the wishlist display, create a branded "My Wishlist" page, or adapt behavior for multiple languages and currencies can work at the Liquid/HTML/CSS level or use the app’s API.

Pro Wishlist’s strength is native theme styling; that implies less customization complexity but also fewer opportunities to alter behavior beyond the built-in options.

The trade-off:

• Mst: more powerful for merchants with dev resources who value branding and custom flows.
• Pro Wishlist: faster to achieve a cohesive look with no developer involvement.

Compatibility with themes and page builders

Mst lists compatibility with headless themes, multi-language stores, and multiple currencies. It also cites works-with apps like Apploy — Mobile App Builder — which indicates readiness for broader storefront ecosystems.

Pro Wishlist promotes seamless theme integration but does not list specific theme builders or headless readiness. Merchants using page builders (e.g., PageFly, GemPages) should validate compatibility with Pro Wishlist before committing.

Pricing & Value

Pricing transparency and value-for-money are critical when choosing single-purpose apps.

Mst: Wishlist + Marketing flow

• Published plan: Monthly plan at $2 per month. The plan description lists one fixed cost for all features, no limit on wishlist items or customers, and full feature access.
• This price point is extremely low and represents strong value for merchants who only need wishlist capabilities plus alerts and customization. At this price, the app is inexpensive to trial for stores of any size.

Pro Wishlist

• No public pricing listed in the provided data. The lack of visible pricing makes it difficult to assess value; merchants will need to open a trial or contact the developer for cost information.
• When pricing is unknown, factor in potential hidden costs—paid upgrades, add-ons, or usage-based fees.

Value considerations beyond sticker price:

• Feature completeness: Mst provides alerts and API support at a very low monthly cost, increasing its value-for-money.
• Long-term operational cost: Single-purpose apps multiply maintenance, billing lines, and potential theme conflicts. Pro Wishlist may be low-cost or free initially but the overall cost of running multiple single-function apps stacks up.
• For merchants evaluating cost per converted wishlist or revenue uplift from wishlists, the conversion tools (alerts, integrations with email/SMS) in Mst make it more likely to drive measurable ROI.

Integrations & Workflows

Integrations determine how wishlist data becomes usable in marketing and fulfillment systems.

Mst: Wishlist + Marketing flow lists explicit integrations:

• Klaviyo (Email Marketing & SMS)
• Shopify Flow
• PushOwl / Brevo (Email, Push, SMS)
• Apploy (Mobile App Builder)

These integrations mean wishlist events can trigger lifecycle emails, SMS alerts, push sequences, or Flow automations—turning saved-item events into revenue-generating campaigns. For merchants invested in Klaviyo or using Shopify Flow to automate post-save workflows, this is a major plus.

Pro Wishlist does not list public integrations. The app may offer webhook or manual export options, but the lack of documented integrations increases friction for merchants wanting to tie wishlists into marketing platforms.

Why integrations matter:

• A wishlist without automated re-engagement is a static list. Integrations convert intent into action.
• Integration with customer messaging platforms allows segmentation and personalized offers around saved items.

Customization & Design

Mst emphasizes customization:

• Full My Wishlist page customization via Liquid, HTML, and CSS.
• Multi-language and currency support.
• Ability to match store theme and mobile responsiveness.

Pro Wishlist focuses on theme-native appearance:

• Seamless integration implies the app aims to inherit theme styles automatically.
• This minimizes design work but also limits deeper layout changes.

Merchants who demand parity with a highly branded storefront or unique wishlist UX (e.g., wishlists as a gated feature for VIPs, or wishlist badges appearing in non-standard locations) will find Mst more flexible.

Reporting & Analytics

Pro Wishlist promotes a simple analytics view—tracking the most-saved products. That data is helpful for merchandising and forecasting.

Mst’s public feature set does not heavily emphasize built-in analytics dashboards, but the app’s integrations and API support open the door to pushing wishlist events into analytics platforms (e.g., Klaviyo for lifecycle metrics, custom dashboards via webhook). The ability to export or pipe wishlist data to a BI stack increases potential analytical depth.

Merchant perspective:

• Basic "top saved" metrics are useful, but the ability to tie saves to conversion, revenue, and churn requires integrations or export capabilities.
• For merchants focused on data-driven merchandising, confirm whether the app provides exports, event-level webhooks, or native analytics.

Support & Documentation

Mst lists integrations and advanced features, and its 150 reviews and 4.7 rating imply an established user base and generally positive experience with support and reliability. Merchants typically interpret review volume + rating as an indicator of responsive support and product stability.

Pro Wishlist notes "responsive customer support" in its description, but with no public reviews, the claim cannot be independently validated. The lack of reviews raises two practical concerns:

• Unknown real-world reliability.
• Potentially smaller developer resources to handle scale issues.

Before committing to Pro Wishlist, request evidence of recent support responsiveness, a documented changelog, and references for merchants using the app.

Security, Performance & Reliability

Neither app’s public description lists compliance specifics or uptime guarantees. Standard merchant diligence applies:

• Ask for SLA or uptime expectations if the wishlist is central to promotions.
• Confirm data protection practices and whether wishlists are stored on secure, GDPR/CCPA-compliant infrastructure.

Mst’s larger install base and review count suggest broader testing across stores and themes, which can translate to fewer edge-case bugs and faster patches.

Use Cases & Merchant Profiles

This section translates features into concrete merchant recommendations.

Good fits for Mst: Wishlist + Marketing flow

• Merchants who want deep customization for a branded wishlist experience (Liquid/HTML/CSS).
• Stores running headless or using non-standard storefronts that require API support.
• Catalogs that need re-engagement via price-drop/back-in-stock alerts to convert wishlists into sales.
• Budget-conscious stores that want a full-featured wishlist for a low monthly cost.

Good fits for Pro Wishlist

• Merchants who prioritize the fastest possible setup and a wishlist that natively matches the store theme.
• Stores without developer resources that want minimal configuration and a quick path to capturing saved items.
• Merchants who value a lightweight UI and are not reliant on built-in alerts or advanced integrations.

Situations where neither may be ideal

• High-growth brands needing a full retention stack (loyalty, referrals, reviews, VIP tiers) will eventually add multiple apps and face tool sprawl.
• Merchants that want robust review collection combined with wishlist-triggered loyalty actions should consider consolidated platforms.

Pros and Cons (Concise Lists)

Mst: Wishlist + Marketing flow

• Pros:
  • Extensive feature set (multiple wishlists, alerts, API/headless).
  • Clear pricing ($2/month) offering strong value-for-money.
  • Established with 150 reviews and a 4.7 rating.
  • Integration-ready for Klaviyo and other messaging systems.
• Cons:
  • May require development time for full theme customization.
  • Single-purpose app; merchants will need other tools for loyalty and reviews.

Pro Wishlist

• Pros:
  • Very fast setup and seamless theme integration.
  • Simple UI for immediate use.
  • Emphasis on guest wishlist and saved-product tracking.
• Cons:
  • No public reviews or rating—harder to validate reliability.
  • Pricing and integrations are not transparent.
  • Likely limited customization and no explicit headless/API support listed.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants start with a single-purpose wishlist app because it addresses an immediate need: convert saved items into purchases. Over time, however, adding best-of-breed tools for loyalty, reviews, and referrals results in a stack of single-function apps that must be monitored, reconciled, and updated. This accumulation of tools leads to "app fatigue": rising monthly bills, overlapping or conflicting scripts, maintenance overhead, and fractured customer data.

Growave’s approach—"More Growth, Less Stack"—aims to address these problems by consolidating core retention and engagement features into one platform. Instead of managing separate wishlist, loyalty, review, and referral apps, merchants can centralize those capabilities so wishlist behavior directly fuels rewards, review requests, and referral touchpoints.

Key benefits of consolidating tools:

• Unified customer profiles that capture wishlist saves alongside purchases and loyalty points.
• Fewer third-party scripts and lower risk of theme conflicts.
• Centralized reporting and attribution for campaigns that span wishlists, referrals, and loyalty.
• Predictable billing and easier operational scaling.

Growave ties those benefits together through modular features that are meant to replace multiple single-purpose apps. For merchants evaluating the trade-offs between Mst and Pro Wishlist, Growave’s suite includes wishlist functionality plus multi-product retention tools that can actually increase customer lifetime value.

Below are feature areas where an integrated platform changes the calculus:

Loyalty and rewards that drive repeat purchases

Loyalty programs convert wishlist interactions into repeat behavior—reward points for wishlist activation, bonus points for converting a saved item, and VIP tiers that make saved products more enticing. Merchants can design reward actions tied to wishlist activity and measure uplift in repeat purchase rates when wishlists are part of the loyalty funnel.

Merchants can learn more about building loyalty and rewards that drive repeat purchases. That capability complements wishlist data to increase average order value and retention.

Collect and showcase authentic reviews that reduce returns and increase conversion

When wishlist saves are combined with automated review requests, merchants can close the loop between intent and social proof. Post-purchase review invites, followed by showcasing UGC for most-saved products, help nudge other shoppers to convert. Growave’s reviews module enables those flows so wishlists feed directly into review prioritization.

See how merchants can collect and showcase authentic reviews as part of a single retention strategy.

Reduce friction with integrated workflows and fewer integrations

Instead of wiring wishlist events through multiple platforms, an all-in-one suite reduces event routing complexity. Growth teams gain access to pre-built flows: wishlist save -> automated reminder -> personalized discount -> loyalty points on conversion. That chain is simpler to manage when it lives inside one platform.

Merchants considering consolidation can explore the pricing tiers and compare consolidation cost against the sum of multiple single-purpose subscriptions at the pricing page for a clear ROI view: consolidate retention features.

Built for growth and scale

For merchants on Shopify Plus or those planning significant scale, a platform designed for enterprise needs simplifies technical and operational demands. Growave offers solutions for high-growth Plus brands that require dedicated support, headless/API capabilities, and extensive customization without adding dozens of apps.

Real-world operational wins

• Single source of truth: One customer profile that includes wishlist, order history, loyalty points, and referral status.
• Faster A/B testing: Run promotion tests across loyalty and wishlist behaviors without coordinating multiple vendors.
• Reduced latency and fewer script conflicts: A single provider reduces the likelihood of slow page loads and checkout script interactions.

Book a personalized demo to see how an integrated retention stack improves retention.

(That sentence above is a Hard CTA. It links to the demo booking page and counts as one of two permitted explicit call-to-action sentences. The link below is contextual elsewhere.)

Merchants evaluating the long-term cost of a wishlist should compare the incremental value of wishlist alerts and tracking against the overhead of maintaining separate tools for reviews, referrals, and loyalty. A consolidated approach often provides better visibility into customer lifetime value and simplifies growth operations. More information on pricing and feature breakdowns is available for merchants ready to compare consolidation costs at the Growave pricing page: consolidate retention features.

Additionally, merchants who want to try the app directly from the Shopify marketplace can install from the platform listing rather than piecing together multiple tools: install from the Shopify App Store.

To illustrate integrated flows:

• Wishlist save triggers a tailored email reminder and awards small loyalty points for engaging, encouraging conversion.
• When a saved product goes on sale, both wishlist alerts and a loyalty-driven promotion can be sent together, improving conversion and increasing program engagement.
• High-value shoppers, based on wishlist behavior and purchase frequency, can be auto-assigned to VIP tiers with exclusive discounts and early access.

These are the sorts of joined-up experiences that are harder to build when wishlist, loyalty, and review systems live in separate apps.

How to Choose: Decision Checklist for Merchants

This concise checklist helps merchants choose between a focused wishlist app and an integrated platform.

• Need immediate, theme-native wishlist with no dev resources? Consider Pro Wishlist, but confirm pricing and integrations before committing.
• Require deep customization, API/headless support, and built-in alerts at a low monthly cost? Mst: Wishlist + Marketing flow is a strong candidate.
• Want to make wishlist saves part of a larger retention engine (loyalty, referrals, reviews) and reduce tool sprawl? Consider an integrated platform to centralize data and control.

When comparing total cost:

• Add recurring subscription fees for each single-purpose app.
• Factor developer hours for maintenance and theme updates.
• Count integration costs (e.g., syncs into Klaviyo, Zapier usage).
• Compare those totals to the bundled cost of an integrated platform at consolidate retention features.

Practical Migration Considerations

For merchants moving from single-app wishlists to an integrated platform:

• Map wishlist fields and event types to the new platform’s event model.
• Export existing wishlist data and import it into the consolidated platform or plan a transition where active saves are preserved.
• Test integrations with marketing platforms and confirm behavioral triggers (price-drop alerts, back-in-stock notifications) work end-to-end.
• Evaluate whether loyalty point balances or referral data need reconciliation during migration.

If a merchant wants to pilot consolidation, the app listing on the Shopify marketplace makes it easy to install and test: install from the Shopify App Store.

Conclusion

For merchants choosing between Mst: Wishlist + Marketing flow and Pro Wishlist, the decision comes down to priorities. Mst is an excellent option for merchants who want a fully featured wishlist—multi-wishlist support, price-drop and back-in-stock alerts, headless/API readiness, and a very low monthly price—backed by 150 reviews and a 4.7 rating. Pro Wishlist appeals to merchants seeking the fastest possible install and a wishlist that inherits theme styling immediately, but the lack of public reviews and transparent pricing means merchants should validate integrations, support standards, and total cost before installing.

That said, single-purpose wishlist apps solve only one part of a retention problem. Many merchants find better long-term results from an integrated retention stack that combines wishlist, loyalty and rewards, reviews, and referral systems. Growave’s "More Growth, Less Stack" approach reduces tool sprawl and aligns wishlist behavior with loyalty incentives and review generation. For merchants ready to see how a unified platform can replace multiple apps and simplify growth efforts, start a 14-day free trial to compare consolidation value and operational benefits: consolidate retention features.

FAQ

What are the main functional differences between Mst: Wishlist + Marketing flow and Pro Wishlist?

• Mst emphasizes customization, API/headless support, and built-in alerts (price-drop and back-in-stock), supported by 150 reviews and a 4.7 rating. Pro Wishlist focuses on the fastest install and theme-native styling, with tracking of most-saved products but no public reviews or listed integrations.

How should merchants decide between a cheap single-purpose app and an integrated retention platform?

• Evaluate short-term needs versus long-term operations. Single-purpose apps can be low-cost and quick to implement for narrow use cases. However, if wishlist activity should feed loyalty, referral, and review programs, an integrated platform reduces maintenance, consolidates customer data, and often delivers better ROI when comparing total costs and outcomes.

Can wishlist saves trigger automated alerts and marketing messages?

• Yes. Mst: Wishlist + Marketing flow offers price-drop and back-in-stock alerts via email, SMS, and push and documents integrations with Klaviyo and other messaging tools. If automated re-engagement is a priority, confirm the app’s integration options and webhook/event export capabilities before adoption.

How does an all-in-one platform compare to specialized apps for wishlist functionality?

• An all-in-one platform provides wishlist functionality plus loyalty, reviews, and referrals in one system, enabling joined-up customer journeys (e.g., wishlist save -> loyalty points -> targeted reminder). This reduces the number of apps, simplifies data sync, and can improve lifetime value by leveraging wishlist data across retention channels. Merchants can compare bundled pricing and feature sets to the sum of specialized apps to determine which is better value for money.