Mst: Wishlist + Marketing Flow vs. Growave: Loyalty & Wishlist

Introduction

Navigating the Shopify app ecosystem to find tools that genuinely contribute to sustainable growth can be a significant challenge for merchants. The market offers a wide array of solutions, each promising to enhance specific aspects of an online store. Deciding between a specialized, single-feature application and a more comprehensive, multi-functional platform requires careful consideration of immediate needs versus long-term strategic goals.

Short answer: Mst: Wishlist + Marketing flow serves stores primarily focused on robust wishlist functionality with integrated marketing alerts, suitable for those with existing, separate retention tools. Growave: Loyalty & Wishlist offers an integrated suite encompassing loyalty, reviews, referrals, and wishlists, providing a unified platform to address multiple customer retention touchpoints and reduce operational overhead associated with disparate apps.

This analysis provides a feature-by-feature comparison of Mst: Wishlist + Marketing flow and Growave: Loyalty & Wishlist. The aim is to equip merchants with a clear understanding of each app's capabilities, helping them make an informed decision that aligns with their store's unique requirements, growth stage, and overarching customer retention strategy.

Mst: Wishlist + Marketing flow vs. Growave: Loyalty & Wishlist: At a Glance

Deep Dive Comparison

To thoroughly evaluate Mst: Wishlist + Marketing flow and Growave: Loyalty & Wishlist, it is essential to examine their core offerings, customization capabilities, pricing models, integration ecosystems, and operational considerations. This detailed comparison aims to provide a nuanced understanding of where each app excels and which merchant profile it best serves.

Core Features and Workflows

Mst: Wishlist + Marketing flow: Specialized Wishlist Excellence

Mst: Wishlist + Marketing flow is designed as a robust solution primarily centered around wishlist functionality. Its feature set is deep within this specific niche, aiming to provide a comprehensive tool for merchants whose primary goal is to leverage wishlists for engagement and sales recovery.

Key features include:

• Multiple Wishlists: Customers can create an unlimited number of personalized wishlists, which can be particularly useful for organizing products by occasion, recipient, or category. This goes beyond a single 'favorites' list, enabling a more organized shopping experience.
• Guest Wishlist: The app supports wishlist creation for guest users, reducing friction for potential customers who may not yet be ready to create an account but want to save items for later. This removes a common barrier to entry for early-stage interest.
• Marketing Flows: A standout feature is the integration of automated email, SMS, and push notifications for price drops and back-in-stock alerts. This proactive marketing capability directly leverages customer intent captured through wishlists, turning saved items into actionable sales opportunities.
• Customization: The app offers extensive customization options for the 'My Wishlist' page, allowing merchants to tailor its appearance to perfectly match their store's theme using liquid templates, HTML, and CSS. This level of control ensures brand consistency and a seamless user experience.
• API and Headless Support: For merchants operating on headless commerce setups, the app provides API support, ensuring compatibility and flexibility in modern, decoupled storefront architectures.
• Multi-language & Multi-currency: Support for internationalization is built-in, allowing the wishlist functionality to cater to a global customer base.

Growave: Loyalty & Wishlist: Integrated Retention Platform

Growave, in contrast, positions itself as an all-in-one retention platform. While it includes a wishlist feature, its strength lies in combining multiple customer engagement and loyalty tools into a single ecosystem. This integrated approach aims to create a cohesive customer journey from first interaction to repeat purchase.

Key modules and features include:

• Loyalty Points Program & VIP Tiers: Growave offers comprehensive loyalty programs, allowing merchants to reward customers for various actions (purchases, sign-ups, birthdays, social shares). The inclusion of loyalty points and rewards designed to lift repeat purchases helps foster a sense of appreciation and provides tangible incentives for continued engagement. VIP tiers and incentives for high-intent customers further segment and motivate top spenders, driving deeper loyalty.
• Referral Program: Merchants can implement referral programs to turn existing customers into brand advocates, leveraging word-of-mouth marketing to acquire new customers at a lower cost. This feature is crucial for scalable growth strategies.
• Reviews & User-Generated Content (UGC): The platform enables the collecting and showcasing authentic customer reviews, including product reviews, photo reviews, and Q&A. This social proof is vital for building trust and improving conversion rates. Social proof that supports conversion and AOV is automatically generated and displayed across the store.
• Wishlist: Growave’s wishlist feature allows customers to save products. While its standalone customization options for the wishlist page might be less granular than Mst's deep liquid/HTML control, it integrates seamlessly with the loyalty program, allowing merchants to potentially reward customers for adding items to wishlists or purchasing from them. Back-in-stock wishlist emails are also supported in higher plans, aligning with engagement best practices.
• Nudges (on-site reminders): These are on-site prompts designed to encourage specific customer actions, such as signing up for loyalty or completing a purchase.
• Built for Shopify Plus: Growave offers advanced features like powerful checkout and account extensions, headless support (API & SDK), and dedicated support for Shopify Plus merchants, signaling its readiness for high-volume, complex operations.

Feature Comparison Summary

• Wishlist Depth: Mst: Wishlist + Marketing flow offers superior depth and customization for wishlist functionality, particularly regarding multiple wishlists per customer and extensive page customization. Its integrated marketing flows (price drop, back-in-stock) are a core strength.
• Scope: Growave provides a much broader feature set, covering loyalty, referrals, reviews, and wishlists. Its strength is in offering a comprehensive suite that works in concert to build overall customer retention and engagement.
• Marketing Automation: Both apps offer marketing automation, but Mst's is specifically tied to wishlist alerts (price drop, back-in-stock), while Growave's extends across loyalty (e.g., points expiration reminders, VIP tier upgrades) and reviews (review request emails).

Customization and Control

Mst: Wishlist + Marketing flow: Granular Wishlist Tailoring

Mst: Wishlist + Marketing flow prides itself on providing extensive control over the wishlist experience. Its description highlights "Fully customizable wishlist page with liquid template, HTML and CSS." This level of access is highly valuable for merchants with development resources or a strong desire for pixel-perfect brand alignment. They can essentially rebuild the wishlist interface to fit any design requirement. The ability to customize the wishlist button and pop-up ensures a consistent look and feel across the store.

This deep customization, including API and headless theme support, means that brands with unique branding requirements or complex tech stacks can integrate the wishlist functionality seamlessly without compromise. For merchants who view the wishlist as a critical brand touchpoint, this flexibility is a significant advantage.

Growave: Loyalty & Wishlist: Holistic Branding Across Modules

Growave offers "Full flexibility to customize app branding or tailor experiences for headless." This indicates that merchants can control the visual elements of all Growave modules—loyalty widgets, review displays, referral pop-ups, and the wishlist—to match their store's branding. While it may not offer the same low-level HTML/CSS access for a single wishlist page as Mst, its customization spans across all its functionalities, ensuring brand consistency across the entire retention platform.

For Shopify Plus users, Growave specifically mentions "Loyalty page custom design" and support for "Headless: API & SDK," indicating that sophisticated customization and integration are possible, particularly for larger brands with dedicated development teams. The goal is to provide a unified experience where all loyalty and engagement tools feel native to the brand, rather than a collection of disparate app interfaces.

Customization Summary

• Specialized vs. Integrated: Mst offers deeper, more granular control specifically over the wishlist page itself, ideal for those prioritizing that singular experience. Growave offers broader customization that applies across its entire suite of retention features, aiming for a unified brand experience across loyalty, reviews, and wishlists.
• Developer Focus: Mst's explicit mention of liquid, HTML, CSS, and API support suggests a strong appeal for developers or brands with high design standards for their wishlist. Growave also supports headless and offers custom design options, particularly for higher tiers and Shopify Plus clients, indicating its adaptability for complex environments.

Pricing Structure and Value for Money

Understanding the pricing models is crucial for choosing a plan built for long-term value. Both apps approach pricing differently, reflecting their core philosophies.

Mst: Wishlist + Marketing flow: Single-Tier Simplicity

Mst: Wishlist + Marketing flow offers a straightforward pricing model:

• Monthly Plan: $2 / month
  • One fixed cost for all features
  • No limit on number of items in wishlist
  • No limit on number of customers

This pricing is extremely competitive for a dedicated wishlist app with marketing flow capabilities. It represents a low, predictable monthly expense. For merchants with tight budgets or those who only need advanced wishlist functionality and wish to keep costs contained, this simple plan offers clear value. The "no limit" clauses ensure scalability without surprising cost increases due to customer volume or wishlist item growth. This model is very appealing for stores that have already invested in other single-purpose apps for loyalty or reviews and are simply looking to plug a robust wishlist solution into their existing stack.

Growave: Loyalty & Wishlist: Tiered for Scalability and Feature Depth

Growave employs a tiered pricing model that scales with a merchant's business size and feature needs. This approach allows merchants to start with essential features and upgrade as their store grows and their retention strategy becomes more sophisticated. The transparency of a pricing structure that scales as order volume grows helps with budget planning.

• FREE Plan: Free
  • 100 orders/month (500 total orders)
  • Loyalty points program, Wishlist, Product Reviews
  • Data imports/exports, Growave branding, 48hr email support
  • This plan is ideal for new or very small stores wanting to test core loyalty, wishlist, and review features.
• ENTRY Plan: $49 / month
  • Advanced rewards, Referral program and fraud protection, Nudges (on-site reminders)
  • Review request email series, Shopify POS and Shopify Flow, +1 integration (e.g. Klaviyo)
  • Customizable emails, 24/7 email support
  • The Entry plan expands on the free offering, adding critical growth features like referrals and advanced loyalty for growing businesses.
• GROWTH Plan: $199 / month
  • VIP Tiers program, Dedicated loyalty page, Shopify POS Loyalty QR
  • Points expiration & Gift cards, Account extensions & Review attributes
  • Google Shopping Reviews & Instagram UGC, Back-in-stock wishlist emails
  • 5* Onboarding, 24/7 email/chat support
  • The Growth plan is tailored for established stores looking to deepen customer engagement with VIP programs, advanced review collection, and more sophisticated loyalty mechanics.
• PLUS Plan: $499 / month
  • Checkout extensions, Headless: API & SDK, Loyalty page custom design
  • Custom reward actions, Unlimited integrations, Customer success manager
  • Dedicated launch plan, 24/7 email / live chat / phone support
  • The Plus plan caters to enterprise-level Shopify Plus merchants requiring maximum flexibility, dedicated support, and advanced technical capabilities.

Pricing Value Comparison

• Cost-Effectiveness for Wishlist Only: For a merchant who only needs a high-quality wishlist with marketing flows, Mst: Wishlist + Marketing flow offers exceptional value at $2/month. It's challenging for any multi-feature app to compete on price for a single module.
• Value for an Integrated Stack: Growave's value proposition is derived from consolidating multiple essential retention tools into one platform. While its higher tiers carry a significant monthly cost, this investment aims to replace the cumulative cost of several individual apps (e.g., a separate loyalty app, review app, referral app, and wishlist app). Merchants should consider a clearer view of total retention-stack costs when evaluating Growave. The potential savings on app subscription fees, integration overhead, and simplified data management can make Growave a more cost-effective choice in the long run for comprehensive retention strategies. For businesses prioritizing selecting plans that reduce stacked tooling costs, Growave's integrated approach offers a compelling argument.

Integrations and “Works With” Fit

The ability of an app to integrate seamlessly with other tools in a merchant's tech stack is vital for efficient operations and a unified customer experience.

Mst: Wishlist + Marketing flow: Focused Ecosystem

Mst: Wishlist + Marketing flow integrates with several key platforms, focusing on areas relevant to its wishlist and marketing flow capabilities:

• Customer accounts: Essential for managing logged-in customer wishlists.
• Shopify Flow: Allows for automation based on wishlist-related events (e.g., "item added to wishlist").
• Klaviyo: Email Marketing & SMS: Enables the app to send marketing alerts (price drop, back in stock) through a popular email marketing platform.
• PushOwl/Brevo: Email, Push, SMS: Provides additional channels for notification delivery.
• Apploy - Mobile App Builder: Suggests compatibility for stores with dedicated mobile apps.

This set of integrations is appropriate for an app focused on wishlist functionality and its direct marketing extensions. It ensures that the wishlist data can be leveraged by popular marketing tools.

Growave: Loyalty & Wishlist: Broad Retention Ecosystem

Growave boasts a significantly broader integration ecosystem, reflecting its all-in-one nature. This wider compatibility is critical for merchants managing diverse customer touchpoints and data flows, allowing them to better manage incentives that pair well with lifecycle email flows.

• Core Shopify Integrations:
  • Checkout: Crucial for applying loyalty rewards and managing referrals at the point of purchase.
  • Shopify POS: Extends loyalty programs to brick-and-mortar sales, creating an omnichannel experience.
  • Customer accounts & Shopify Flow: Standard for managing customer data and automating actions across the platform.
• Page Builders:
  • Pagefly - LayoutHub, GemPages - Shopney: Ensures compatibility with popular page builders for seamless design integration of loyalty widgets, review displays, etc.
• Marketing & Messaging:
  • Klaviyo - Omnisend, PushOwl - Ampify, Postscript - Recharge, Attentive: Integrates with leading email, SMS, and push notification platforms to trigger loyalty-related communications, review requests (post-purchase review requests that feel consistent), and referral updates.
• Helpdesk & CRM:
  • Gorgias: Integrates with customer service platforms to provide support agents with loyalty program and customer data, enabling personalized and efficient service.

Integration Summary

• Depth vs. Breadth: Mst offers focused integrations that are highly relevant to its core wishlist and notification features. Growave provides a much broader range of integrations across marketing, customer service, and core Shopify functionalities, supporting a truly integrated retention strategy.
• Consolidation: Growave's comprehensive integrations, especially with platforms like Klaviyo and Gorgias, enable merchants to centralize customer data and communication, reducing the need for complex multi-app workflows. This approach reduces data silos and ensures consistent customer data across various touchpoints.

Analytics and Reporting

Detailed analytics and reporting are vital for understanding app performance and making data-driven decisions.

Mst: Wishlist + Marketing flow

The provided description for Mst: Wishlist + Marketing flow does not explicitly detail specific analytics or reporting features. It focuses on the functional aspects of wishlist creation, customization, and marketing alerts. While the app likely tracks basic metrics such as wishlist adds and possibly conversions from wishlist notifications, advanced dashboards or comprehensive reporting capabilities are not specified in the provided data. Merchants would need to inquire directly or infer based on app usage if they require detailed analytics beyond standard Shopify reporting.

Growave: Loyalty & Wishlist

Growave, as an all-in-one platform, typically includes analytics and reporting across its various modules, though specific details are not exhaustively listed in the provided data. Its focus on "growth" and "effective customer retention" implies a strong analytical component to measure the impact of loyalty programs, referral campaigns, and reviews. For instance, an effective loyalty program would require tracking points earned, redeemed, and customer segments. Similarly, review automation that builds trust at purchase time would ideally provide metrics on review collection rates and impact on conversion.

Given its integration with Shopify Flow and customer accounts, Growave would be expected to provide data that informs merchants about:

• Loyalty Program Performance: Participation rates, points issued vs. redeemed, revenue generated from loyalty.
• Referral Program Metrics: Number of successful referrals, new customer acquisition, conversion rates from referrals.
• Reviews & UGC Insights: Number of reviews collected, average rating, impact on product page conversions.
• Wishlist Performance: Items added, items purchased from wishlist, effectiveness of back-in-stock notifications (for Growth+ plans).

While the exact reporting dashboards are not explicitly detailed, the nature of an integrated retention platform necessitates robust analytics to prove ROI and optimize strategies.

Analytics and Reporting Summary

• Mst: Specific analytics are not specified in the provided data, suggesting its focus is primarily on enabling the wishlist functionality and related marketing actions, with analytics potentially handled via integrations (e.g., Klaviyo reporting for email performance).
• Growave: As an all-in-one platform, it is highly probable to offer comprehensive analytics across its loyalty, reviews, referrals, and wishlist modules. This would allow merchants to assess the overall health of their retention efforts and identify areas for improvement. Merchants considering comparing plan fit against retention goals would value this level of insight.

Customer Support Expectations and Reliability Cues

The quality of customer support and the perceived reliability of an app are often reflected in its reviews and available support channels.

Mst: Wishlist + Marketing flow

With 150 reviews and a 4.7-star rating, Mst: Wishlist + Marketing flow demonstrates a solid reputation among its user base. This rating, while based on a smaller number of reviews compared to Growave, indicates that users generally have positive experiences with the app's functionality and, presumably, its support. The simplicity of its offering (a single-feature app) often means that support queries are more focused and easier to resolve, contributing to higher satisfaction. The pricing plan does not explicitly detail support channels, but a 4.7 rating suggests that issues are addressed effectively.

Growave: Loyalty & Wishlist

Growave stands out with a significantly larger volume of reviews: 1198 reviews and an average rating of 4.8 stars. This high rating on a substantial number of reviews is a strong indicator of consistent performance, reliable functionality, and effective customer support across a diverse user base. For merchants scanning reviews to understand real-world adoption, this volume and rating are highly reassuring.

Growave's pricing tiers clearly outline support levels:

• FREE Plan: 48hr email support.
• ENTRY Plan: 24/7 email support.
• GROWTH Plan: 5* Onboarding, 24/7 email/chat support.
• PLUS Plan: Customer success manager, Dedicated launch plan, 24/7 email / live chat / phone support.

This tiered support structure reflects Growave's commitment to assisting merchants at every stage, from basic inquiries to enterprise-level strategic guidance. The availability of dedicated Customer Success Managers for Plus plans is a key differentiator for larger, more complex operations that require strategic partnership. The specific mention of a demo that aligns stakeholders on retention priorities implies a focus on tailored guidance from the outset.

Support and Reliability Summary

• Mst: A solid rating from a smaller user base indicates reliable functionality and satisfactory support for its specialized role.
• Growave: An exceptional rating from a very large user base, coupled with tiered and dedicated support channels, suggests a high level of confidence in its platform and its ability to assist a wide range of merchants, including those on Shopify Plus. Merchants seeking to verify compatibility details in the official app listing will find robust evidence of reliable service.

Performance, Compatibility, and Operational Overhead

Considering how an app impacts store performance, its compatibility with Shopify's evolving ecosystem, and the overall operational overhead it adds is critical.

Mst: Wishlist + Marketing flow

• Performance: As a single-feature app, Mst: Wishlist + Marketing flow is likely to have a relatively light footprint on store performance, assuming efficient code. The customization options (liquid, HTML, CSS) give merchants control, but also place responsibility on them to ensure their custom code is optimized.
• Compatibility: It integrates with standard Shopify features like customer accounts and Shopify Flow. Its multi-language and multi-currency support ensures compatibility for international stores. API and headless support are strong indicators of its modern architecture and adaptability to advanced Shopify setups.
• Operational Overhead: Low in terms of managing multiple apps, as it's a single purpose tool. However, managing the marketing flows (emails, SMS, push) and ensuring they integrate correctly with other marketing platforms (like Klaviyo) still requires attention. The initial setup might involve some development work if deep customization is pursued.

Growave: Loyalty & Wishlist

• Performance: Being an all-in-one platform, Growave has a broader scope. However, well-engineered multi-functional apps are designed to be efficient, often having a more optimized codebase than a collection of separate apps that might load redundant scripts. Its "Built for Shopify Plus" designation implies a focus on performance for high-traffic stores.
• Compatibility: Growave’s extensive "Works With" list, including Shopify POS, Checkout, Shopify Flow, and popular page builders, demonstrates its broad compatibility across the Shopify ecosystem. Its strong support for Shopify Plus features like checkout extensions and headless architecture indicates readiness for enterprise-level demands.
• Operational Overhead: The primary benefit of an all-in-one platform like Growave is the reduction of operational overhead from "app sprawl." Instead of managing separate loyalty, reviews, referrals, and wishlist apps (each with its own dashboard, billing, and support), merchants can manage all these functions from a single interface. This streamlines workflows, reduces data inconsistencies, and simplifies troubleshooting. The platform aims to reduce the "stacked costs" and complexity associated with multiple vendors. When evaluating options, considering mapping costs to retention outcomes over time often highlights the long-term value of a consolidated platform.

Performance & Overhead Summary

• Mst: Likely lower initial performance impact due to its specialized nature. Operational overhead is tied to managing its specific functions and integrations with other marketing tools.
• Growave: Designed to be performant across its multiple modules, especially for larger stores. Its main advantage is significantly reducing the operational and administrative overhead associated with managing a fragmented app stack, offering a more unified "backend" experience. Merchants evaluating feature coverage across plans should also factor in management efficiency.

The Alternative: Solving App Fatigue with an All-in-One Platform

For many merchants, the journey of building a robust online store often leads to what is commonly termed "app fatigue." This phenomenon arises from the accumulation of numerous single-purpose applications, each added to solve a specific problem. While effective in isolation, a sprawling app stack can introduce significant challenges: fragmented customer data, inconsistent user experiences, integration headaches, and a complex billing structure with stacked subscription costs. It can lead to inefficient workflows, increased operational overhead, and a disjointed view of customer engagement across different tools.

The strategic pivot towards an integrated, all-in-one platform like Growave offers a compelling solution to these challenges. Growave's "More Growth, Less Stack" philosophy aims to consolidate critical customer retention functions into a single, cohesive ecosystem. Instead of piecing together a loyalty app, a review app, a referral app, and a wishlist app from different vendors, Growave provides these modules under one roof. This approach significantly streamlines operations and fosters a more unified customer journey. Merchants often gain a better understanding of how all their retention efforts are performing by planning retention spend without app sprawl surprises.

By offering loyalty programs that keep customers coming back alongside a robust review system that enables UGC workflows that keep product pages credible, Growave addresses multiple facets of customer engagement. The integrated nature means that data flows more smoothly between these modules. For instance, customers earning loyalty points might be encouraged to leave a review, or a wishlist item might trigger a loyalty bonus upon purchase. This synergy creates a more powerful and holistic retention strategy, where each component reinforces the others. To explore how this unified approach can benefit specific store needs, consider scheduling a tailored walkthrough based on store goals and constraints.

This integrated approach directly addresses the core issues of app fatigue. It simplifies vendor management, reduces the complexity of managing multiple integrations, and provides a singular source of truth for customer data related to loyalty, reviews, and wishlists. For merchants seeking to elevate their customer lifetime value and improve their repeat purchase rate without the burden of an overly complex tech stack, an all-in-one solution presents a strategic advantage. It allows teams to focus on reward mechanics that support customer lifetime value rather than debugging app conflicts. The aim is to provide a powerful set of tools that work together harmoniously, allowing businesses to scale their retention efforts effectively and sustainably. By simplifying the tech stack, merchants can direct their energy towards crafting impactful retention programs that reduce reliance on discounts and building stronger customer relationships.

Conclusion

For merchants choosing between Mst: Wishlist + Marketing flow and Growave: Loyalty & Wishlist, the decision comes down to the scope of functionality required and the strategic vision for customer retention. Mst: Wishlist + Marketing flow is an excellent choice for stores that need a highly specialized, deeply customizable wishlist solution with integrated marketing alerts for price drops and back-in-stock notifications. Its extremely competitive pricing makes it an appealing option for a dedicated wishlist tool to augment an existing, otherwise functional tech stack.

Conversely, Growave: Loyalty & Wishlist is designed for merchants seeking a comprehensive, all-in-one platform to manage multiple facets of customer retention—including loyalty programs, referrals, reviews, and wishlists—from a single dashboard. Its tiered pricing model scales with business growth, and its extensive integrations, robust support, and "Built for Shopify Plus" capabilities make it a strong contender for businesses looking to reduce app sprawl, unify their customer data, and streamline operations. For those aiming to foster a holistic customer journey and maximize customer lifetime value through integrated engagement, Growave presents a compelling, higher-value alternative. When considering an all-in-one platform, it is often helpful to start by checking merchant feedback and app-store performance signals to understand real-world experiences. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

How does an all-in-one platform compare to specialized apps?

An all-in-one platform, such as Growave, consolidates multiple functions like loyalty, reviews, referrals, and wishlists into a single application. This approach reduces the number of apps a merchant needs to manage, minimizes integration conflicts, and centralizes customer data. Specialized apps, like Mst: Wishlist + Marketing flow, excel in providing deep functionality for a single purpose. While a specialized app might offer more granular control over its specific feature, an all-in-one platform offers a more streamlined operational experience and cohesive customer journey across multiple touchpoints.

Which app is better for a new Shopify store with a limited budget?

For a new Shopify store with a very limited budget, Mst: Wishlist + Marketing flow offers a highly affordable, single-purpose wishlist solution at $2/month, which is excellent value for its specific features. Growave also offers a Free plan with core loyalty, wishlist, and review features for up to 100 orders/month (500 total orders), making it a viable option for new stores wanting to start with an integrated platform at no initial cost. The best choice depends on whether the store prioritizes an advanced wishlist immediately or aims to begin building a foundational multi-faceted retention strategy.

Can both apps integrate with email marketing services like Klaviyo?

Yes, both apps mention integration with Klaviyo. Mst: Wishlist + Marketing flow specifically notes Klaviyo for email marketing and SMS to power its price drop and back-in-stock alerts. Growave also highlights its seamless integration with Klaviyo (among others like Omnisend and Attentive) to enhance its various marketing and loyalty communications. This ensures that customer data and triggers from both apps can be leveraged effectively in external email marketing campaigns.

Is Growave suitable for large-volume Shopify Plus stores?

Yes, Growave is designed with Shopify Plus merchants in mind. Its description explicitly states "Built for Shopify Plus," offering advanced features like powerful checkout and account extensions, headless (API & SDK) support, and a dedicated customer success manager for its Plus plan. These features cater to the high-growth operational complexity and specific governance needs of larger enterprises, ensuring scalability and advanced customization.