Mst: Wishlist + Marketing Flow vs. Froonze VIP Loyalty & Wishlist: An In-Depth Comparison

Introduction

Choosing the right retention and engagement tools is one of the hardest operational decisions a Shopify merchant must make. Single-purpose apps promise quick wins but can multiply complexity, while feature-rich platforms can be costly or require a learning curve. This comparison looks closely at two Shopify apps focused on wishlists and customer engagement: Mst: Wishlist + Marketing flow (by Mascot Software Technologies Pvt. Ltd) and Froonze VIP Loyalty & Wishlist (by Froonze Limited). The goal is to give merchants an objective, feature-by-feature assessment so the right decision aligns with specific business priorities.

Short answer: Mst: Wishlist + Marketing flow is an effective, low-cost, specialist wishlist tool for merchants who want flexible wishlist behavior, multiple UI options, and straightforward alerts. Froonze VIP Loyalty & Wishlist pairs wishlist functionality with a broader loyalty stack—points, VIP tiers, referrals, and store-credit options—so it suits brands aiming to run loyalty programs alongside wishlist features. For merchants seeking a single integrated retention suite that replaces multiple apps, Growave offers higher value for money and a fuller set of retention tools.

This article provides an in-depth look at product features, pricing and value, integrations, support, and recommended use cases. The comparison is data-driven (including review counts and ratings), impartial, and designed to help merchants match app capabilities to business needs.

Mst: Wishlist + Marketing flow vs. Froonze VIP Loyalty & Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Philosophy

Mst: Wishlist + Marketing flow — Specialist wishlist

Mst positions itself as a feature-packed wishlist utility. The description emphasizes unlimited items and wishlists, guest wishlist capability, and flexible customization via Liquid/HTML/CSS. It targets merchants who need a reliable wishlisting experience that matches their storefront visually and functionally.

Key positioning points:

• Specialist focus on wishlists and alerts.
• Low fixed monthly cost ($2/month) that includes all features.
• Flexibility for headless or multi-language stores.

Froonze VIP Loyalty & Wishlist — Loyalty-first with wishlist bundled

Froonze presents loyalty and wishlist components under one roof. The product messaging highlights loyalty points, VIP tiers, referrals, and store-credit (native Shopify store credit) as central capabilities, with wishlist functionality included as part of the broader retention offering.

Key positioning points:

• Loyalty program plus wishlist in the same app.
• Migration paths from other loyalty providers.
• Pricing that scales with order volume and advanced features.

Ratings and Social Proof

Both apps have credible traction on the Shopify App Store.

• Mst: Wishlist + Marketing flow — 150 reviews, 4.7-star rating. This suggests steady use among merchants looking for wishlist capabilities and strong satisfaction among its reviewers.
• Froonze VIP Loyalty & Wishlist — 217 reviews, 5.0-star rating. The higher review count and perfect rating indicate broad adoption and satisfaction, especially among merchants who use loyalty features.

Review counts and average rating should be considered alongside visible review content in the store for details about reliability, support responsiveness, and long-term stability.

Feature Comparison

Breakdown of core and adjacent features for each app.

Wishlist Functionality

Mst: Wishlist + Marketing flow

• Multiple wishlists per customer.
• Guest wishlist support (wishlists for logged-out users).
• Unlimited items per wishlist and no customer limits.
• Fully customizable wishlist page through Liquid, HTML, and CSS.
• API and headless theme support.
• Alerts for price drops and back-in-stock via email, SMS, and push (through integrated services).

Froonze VIP Loyalty & Wishlist

• Wishlist displayed on all pages.
• Email alerts for low-stock, restock, and price drops.
• Wishlist is located within the wider customer dashboard.
• Potentially less granular wishlist template customization compared with Mst's Liquid/HTML approach (merchant should confirm specific template access).

Implications:

• For merchants who need highly tailored wishlist design and headless support, Mst's explicit Liquid/HTML/CSS customization and API support are strong advantages.
• For merchants wanting wishlist features as part of a broader loyalty dashboard, Froonze places wishlists inside a customer-facing loyalty environment, which can feel more integrated for loyalty-driven UX.

Loyalty, VIP, and Rewards

Mst: Wishlist + Marketing flow

• No native loyalty program beyond wishlist-driven alerts; intended as a wishlist specialist.

Froonze VIP Loyalty & Wishlist

• Loyalty points and VIP tiers.
• Referrals and store credit as cashback (native Shopify store credit).
• Loyalty POS integrations and loyalty integration with native Shopify store credit and new customer accounts.
• Paid extras like Enhanced Customer Dashboard and Custom Forms.

Implications:

• If running loyalty programs, Froonze is immediately capable without adding another loyalty app.
• Merchants who want loyalty program complexity (custom reward actions, advanced integrations) should validate Froonze's depth against specific needs.

Marketing Automation & Alerts

Mst: Wishlist + Marketing flow

• Price drop and back-in-stock alerts via email, SMS, and push.
• Works with Klaviyo and SMS/push providers for notification flows.

Froonze VIP Loyalty & Wishlist

• Email templates fully customizable.
• Wishlist and low-stock notifications.
• Loyalty-triggered communications (e.g., points earned, VIP tier changes).

Implications:

• Both apps support alerts, but Mst is focused on product-level signals (price and stock), while Froonze ties alerts into loyalty lifecycle messaging.

Customer Experience & Dashboard

Mst: Wishlist + Marketing flow

• Customizable "My Wishlist" page to match store themes.
• Emphasis on mobile responsiveness.

Froonze VIP Loyalty & Wishlist

• "Beautiful Customer Dashboard" combining loyalty and wishlist.
• Option to pay for enhanced dashboard features; centralizes loyalty experience for customers.

Implications:

• Stores that prioritize a branded, minimal wishlist may prefer Mst.
• Stores that want an all-in-one customer account area for earning and redeeming rewards alongside wishlisting may prefer Froonze.

Customization & Developer Support

Mst: Wishlist + Marketing flow

• Liquid template support and explicit mention of API and headless theme support make it developer-friendly.
• Allows HTML/CSS edits to fully customize the wishlist page.

Froonze VIP Loyalty & Wishlist

• Widgets are translatable and email templates are customizable.
• Custom Forms and Enhanced Dashboard available as paid features, implying advanced customization via paid tiers.

Implications:

• Merchant teams with front-end dev resources will likely find Mst’s technical openness valuable.
• Froonze provides user-friendly widgets with customization primarily via settings and paid upgrades.

Integrations & Ecosystem Compatibility

Integration capability matters for workflow automation, email marketing, SMS, reporting, and customer service.

Mst: Wishlist + Marketing flow — notable integrations:

• Klaviyo (Email Marketing & SMS)
• PushOwl/Brevo for email, push, SMS
• Apps for mobile app builders (Apploy)
• Shopify Flow support

Froonze VIP Loyalty & Wishlist — notable integrations:

• Shopify POS
• Klaviyo
• PushOwl
• Google Analytics, Facebook Pixel
• Judge.me for reviews
• Shopify Flow support

Implications:

• Both apps integrate with Klaviyo and push/SMS providers, enabling tailored messaging.
• Froonze’s direct POS integration and broader analytics integrations are useful for omnichannel merchants or brands that tie loyalty to in-store experiences.
• Mst’s headless and API support is an integration advantage for specialized storefront architectures.

Pricing and Value

Pricing is a critical deciding factor. The shape of pricing influences adoption and long-term cost as order volume and feature needs grow.

Mst: Wishlist + Marketing flow

• One clearly stated plan: Monthly at $2 per month.
• Plan includes all features with no limits on wishlist items or customers.
• Predictable, low fixed cost that offers excellent value for merchants needing wishlist features only.

Froonze VIP Loyalty & Wishlist

• Free to install plan for stores with less than 100 orders/month.
• Pricing scales with monthly orders and selected feature set (e.g., enabling VIP program or enhanced dashboard may increase cost).
• Merchants pay for specific loyalty capabilities; cost-effectiveness depends on order volume and which features are used.

Value considerations:

• Mst provides exceptional value for merchants whose primary need is wishlists. For $2/month, the app gives deep wishlist functionality without hidden usage fees.
• Froonze offers a broader feature set; while the free plan helps small stores, merchants with meaningful order volume will need to evaluate monthly pricing tiers. Froonze may represent better value for stores that would otherwise need both a wishlist and a separate loyalty app.
• For merchants looking to consolidate multiple retention features under one tool, an integrated platform that bundles wishlist, loyalty, reviews, and referrals may deliver better value for money as the store scales.

Support, Onboarding, and Documentation

Mst: Wishlist + Marketing flow

• Promotes "easy app setup" and responsive mobile/desktop design.
• For developer-friendly setups, availability of Liquid templates can shorten customization time if internal dev resources exist.

Froonze VIP Loyalty & Wishlist

• Emphasizes simple setup ("Setup in minutes") and offers migration tools from other loyalty apps.
• Enhanced features (e.g., Enhanced Customer Dashboard) may require paid onboarding or additional support.

Practical evaluation:

• Both apps advertise straightforward setup; merchants should evaluate trial experiences and test initial support responsiveness.
• Migrations from other loyalty apps appear easier in Froonze, an important factor for stores moving from popular loyalty solutions.

Security, Data Ownership, and Privacy

Both apps operate within Shopify's app framework, which imposes app-store governance and standard security practices. Merchants should confirm:

• How customer data and wishlist entries are stored (Shopify customer metafields vs. third-party databases).
• Whether the app allows export of loyalty/wishlist data for backups or migrations.
• Compliance with email/SMS consent and GDPR or similar privacy regulations.

Mst’s API and headless support suggest flexibility in data workflows. Froonze’s integration with native Shopify store credit implies adherence to Shopify data models for credits, which can simplify refunds and accounting.

Performance & Site Speed Impact

Any storefront script can impact page load times. Key questions to test during trials:

• Does the app lazy-load assets and minimize script size?
• Is wishlist state stored client-side or via fast API calls?
• Are third-party libraries loaded on every page or conditionally?

Mst’s emphasis on multiple UI options and developer access may allow merchants to optimize loading. Froonze’s widgets are designed for broad compatibility; merchants should still run speed tests to ensure widgets don’t add noticeable latency.

Migration & Exit Strategy

Consider the effort required to leave an app. Important aspects:

• Does the app allow exporting wishlist lists, loyalty points, and customer histories?
• Are loyalty points and store credit portable or tied to the app?
• Does the app integrate with Shopify-native store credit to reduce vendor lock-in?

Froonze’s use of native Shopify store credit for cashback is a strategic advantage when migrating away because store credit remains within Shopify’s systems. Mst’s API and headless support also make data extraction feasible, but confirm export formats and any export costs.

Use Cases and Recommendations

When Mst: Wishlist + Marketing flow is the better fit

• Merchant priority: Low monthly cost and focused wishlist functionality.
• Technical setup: Storefronts with front-end developer resources who want deep theme-level customization.
• Business model: Smaller stores or niche merchants that need price-drop/restock alerts and guest wishlist features without the overhead of a loyalty program.
• Store architecture: Headless or multi-language stores that require API-level control.

Why choose it:

• Extremely low fixed cost with unlimited wishlist items.
• Superior control over wishlist page design and behavior.
• Strong for merchants who will integrate wishlist alerts with existing Klaviyo flows.

When Froonze VIP Loyalty & Wishlist is the better fit

• Merchant priority: Running or planning loyalty programs (points, VIP tiers, referrals) alongside wishlists.
• Growth stage: Brands that want an integrated loyalty+wishlist experience without implementing two separate apps.
• Omnichannel: Stores that use Shopify POS and want loyalty connected to in-store purchase behavior.
• Migration: Merchants moving from other loyalty platforms who want an accessible migration path.

Why choose it:

• Combines loyalty with wishlist features in one app.
• Native store credit support simplifies cashback and accounting workflows.
• Higher review count and perfect rating suggest strong merchant satisfaction for loyalty features.

When to consider a different approach

• If a merchant wants to centralize retention (loyalty, referrals, reviews, wishlists) under one vendor to reduce complexity, multiple single-function apps may lead to "app fatigue" and duplicate fees.
• Fast-growing stores that need advanced loyalty customization, checkout extensions, and dedicated support may benefit from a comprehensive retention platform.

Pros and Cons Summary

Mst: Wishlist + Marketing flow

Pros

• Low flat price ($2/month) with all features included.
• Deep wishlist customization (Liquid, HTML, CSS).
• API and headless support.
• Guest wishlists and multiple wishlists per customer.

Cons

• No native loyalty program or VIP tiers.
• Requires linking with other apps for a full retention stack (reviews, referrals, loyalty).
• May require developer resources for advanced customization.

Froonze VIP Loyalty & Wishlist

Pros

• Loyalty points, VIP tiers, referrals, and store credit out of the box.
• Wishlist integrated into a customer dashboard.
• POS support and analytics integrations.
• Migration tools from other loyalty apps.

Cons

• Pricing scales with monthly orders and enabled features; cost must be evaluated carefully.
• Some advanced features are paid extras.
• Less emphasis on developer-level template control compared to Mst.

Data-Driven Considerations

Ratings and review counts can reveal adoption and satisfaction but should be supplemented with hands-on evaluation.

• Mst: 150 reviews at 4.7 stars indicates a reliable wishlist solution with positive merchant feedback.
• Froonze: 217 reviews at 5.0 stars indicates high satisfaction among merchants using its loyalty features and wishlist.

Merchants should read recent reviews to identify trends such as support responsiveness, new feature rollouts, and potential stability concerns.

Real-World Merchant Questions to Ask Before Choosing

• Is the priority wishlist functionality or a loyalty program that also needs wishlists?
• Does the store need headless or theme-level customization?
• Will the store use POS and require loyalty at checkout?
• What is the acceptable monthly cost and how will cost scale with orders?
• How important is data portability and the use of native Shopify store credit?

Answering these questions narrows the choice quickly: pick Mst for wishlist-first and tight budgets, Froonze for loyalty-first with wishlist included.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps like Mst and single-vendor loyalty solutions like Froonze both solve defined problems. The trade-off is often app sprawl: separate billing, duplicate scripts, disconnected customer experiences, and the overhead of integrating multiple tools. “App fatigue” manifests as:

• Increased monthly costs across multiple subscriptions.
• Fragmented customer data and inconsistent UX.
• Higher maintenance when themes or workflows change.
• Integration overhead to ensure events (e.g., points, reviews, wishlist adds) flow into email and analytics.

To address these gaps, some merchants choose a consolidated retention platform that offers multiple native retention tools in a single product, reducing stack complexity and improving data consistency.

Growave’s positioning advocates the "More Growth, Less Stack" approach: combine loyalty, reviews, referrals, wishlists, and VIP tiers into one integrated platform that minimizes the number of third-party systems needed. For merchants evaluating consolidation, review these core advantages:

• Unified customer data model across loyalty, wishlist, referrals, and reviews, which simplifies segmentation and lifecycle messaging.
• Native integrations with common email, SMS, and support platforms so events and rewards trigger consistent workflows.
• Single billing and faster onboarding compared to stitching together several apps.

Merchants evaluating consolidation should examine specific capabilities and integrations. For example, teams that need advanced loyalty rules and enterprise support can explore loyalty and rewards that drive repeat purchases to see how a unified loyalty engine operates within a broader platform. Similarly, stores that rely heavily on social proof and user-generated content can compare how to collect and showcase authentic reviews in the same system that manages rewards and wishlists.

Growave also publishes customer examples that help visualize how consolidation improves retention: browse customer stories of brands scaling retention to see patterns in reduced tool sprawl and measurable LTV gains. For merchants operating at scale or considering enterprise implementation, viewing solutions for high-growth Plus brands clarifies capabilities around headless setups and checkout extensions.

Growave’s pricing and plan structure supports consolidation decisions. For merchants weighing costs and features, the pricing plans page lays out options, from entry-level bundling to full enterprise support. For buyers who prefer hands-on exploration, vendors can book a personalized demo to evaluate how moving multiple functions into one platform reduces engineering overhead and improves retention outcomes.

A targeted benefit summary of an all-in-one approach:

• Single hub for loyalty, wishlists, reviews, and referrals simplifies customer journeys and reporting.
• Native features reduce integration latency and minimize page script bloat.
• Consolidated billing often produces better value for money compared to several single-purpose apps.

Book a personalized demo to see how an integrated retention stack accelerates growth.

How Growave Addresses Common Pain Points

• App fatigue: One subscription covers multiple retention primitives; merchants avoid stitching events across vendors.
• Disconnected rewards and reviews: Integrations between reviews and loyalty encourage UGC in exchange for points, improving content volume and credibility.
• Migration friction: Consolidated solutions often offer migration tools and onboarding workflows that reduce time-to-value.
• Enterprise needs: For high-growth merchants, consolidated platforms provide custom integrations, dedicated success managers, and checkout-level extensions.

Integration Examples and Practical Flows

Some practical ways a consolidated platform improves workflows:

• A wishlist add triggers automated flows in the email platform (e.g., back-in-stock and price-drop alerts) and ties wishlist engagement to loyalty points.
• Reviews submitted via UGC modules can be automatically rewarded with loyalty points and used in post-purchase flows.
• Referral campaigns and VIP tiers are managed from the same dashboard that tracks wishlist and review activity, simplifying segmentation and promotion rules.

Growave supports many of these connections natively and facilitates integrations with common partners such as Klaviyo and Omnisend so merchants can keep marketing flows consistent while reducing the number of apps to maintain.

Evaluating Consolidation vs. Best-of-Breed

Consolidation advantages:

• Cleaner architecture and fewer vendor relationships.
• Unified customer analytics and single event model.
• Potential cost savings and faster operational setup.

Best-of-breed advantages:

• Specialized apps may provide deep, vertical-specific features (e.g., extreme wishlist customization or unique loyalty mechanics).
• Smaller price points for narrowly defined functionality.

Which path is right depends on goals: small merchants focused on one feature at minimal cost may prefer a specialist wishlist app; growing merchants prioritizing retention and lifetime value often find better ROI in a consolidated platform.

Final Decision Guidance

• Choose Mst: Wishlist + Marketing flow if the single highest priority is a low-cost, highly customizable wishlist with developer control and product-level alerts.
• Choose Froonze VIP Loyalty & Wishlist if the merchant needs an immediate loyalty solution with VIP tiers, referral programs, and wishlist functionality integrated into a customer dashboard.
• Consider a consolidated retention platform to reduce app fatigue, secure unified data, and improve the customer lifecycle—especially when the business plans to invest in loyalty, UGC, and referral growth simultaneously.

Conclusion

For merchants choosing between Mst: Wishlist + Marketing flow and Froonze VIP Loyalty & Wishlist, the decision comes down to priorities: Mst excels as an economical, developer-friendly wishlist specialist; Froonze provides a broader loyalty toolkit with wishlist functionality embedded in a customer dashboard. Both apps have solid ratings—Mst with 150 reviews at 4.7 stars, Froonze with 217 reviews at 5.0 stars—and both can serve distinct merchant profiles well.

For brands that want to avoid adding multiple single-purpose apps and prefer a single source for loyalty, referrals, reviews, and wishlists, a consolidated platform can reduce overhead and improve retention outcomes. Merchants interested in exploring a unified retention stack can compare plans and features on Growave’s pricing plans and evaluate the app experience on the Shopify App Store. For a deeper look at how loyalty can drive repeat purchases, view the loyalty and rewards that drive repeat purchases resource, and for social proof workflows see how to collect and showcase authentic reviews. Explore package options on the pricing plans page again to assess fit for order volume and features.

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FAQ

What are the core differences in scope between Mst: Wishlist + Marketing flow and Froonze VIP Loyalty & Wishlist?

• Mst focuses narrowly on wishlist mechanics—multiple wishlists, guest wishlist, unlimited items, theme-level customization, and API/headless support—at a low fixed monthly cost. Froonze offers a broader retention stack with loyalty points, VIP tiers, referrals, store credit, and wishlist functionality inside a customer dashboard, with pricing that scales by order volume and feature set.

How do the apps compare on customization and developer access?

• Mst highlights Liquid templates, HTML/CSS editing, and API/headless theme support, making it well-suited to merchants with front-end development capacity. Froonze provides customizable widgets and email templates and offers paid enhanced dashboard features; it is more configuration-focused than developer-driven.

Which app is better value for money?

• For pure wishlist capability at minimal monthly cost, Mst delivers high value for money. For merchants who would otherwise buy a separate loyalty app and wishlist app, Froonze can be better value by combining both capabilities. For consolidating several retention tools, evaluating a unified platform that bundles loyalty, wishlists, reviews, and referrals may offer even stronger value as the store scales.

How does an all-in-one platform compare to specialized apps?

• An all-in-one platform reduces app sprawl, centralizes customer data, and simplifies integration with marketing and analytics tools. It often provides better cross-feature synergies (e.g., awarding points for reviews) and simplifies billing and maintenance. Specialized apps can be superior when a store needs a deep, niche capability at a minimal cost, but they typically increase the total number of integrations and maintenance overhead.

Are migrations and data portability supported if switching later?

• Migrations depend on the specific app. Froonze emphasizes migration from other loyalty tools and uses native Shopify store credit for cashback, which can ease transitions. Mst’s API and headless support suggest exportability, but merchants should confirm export formats for wishlists and any historical loyalty records before committing.

Where can merchants learn more about consolidated retention platforms and pricing?

• Merchants can compare plans and see how combining tools affects cost and functionality on the pricing plans page, or test the app experience on the Shopify App Store. For tailored evaluations, book a personalized demo.