K Wish List‑Advanced Wishlist vs. Wishlist Mojo: An In-Depth Comparison

Introduction

Shopify merchants face a recurring decision: add a focused, single-purpose app to solve a narrow problem, or invest in a more integrated platform that covers multiple retention needs. Choosing the wrong wishlist app can create feature gaps, extra monthly fees, and maintenance overhead — all of which hurt long-term retention and lifetime value.

Short answer: K Wish List‑Advanced Wishlist is a strong pick for merchants who want a polished, easy-to-launch wishlist with flexible display options and a proven track record. Wishlist Mojo looks promising on paper but has very limited social proof and a low rating, making it a risky choice for stores that need reliability and support. For brands that want to reduce tool sprawl and combine wishlist functionality with loyalty, referrals, and reviews, a unified platform like Growave is usually the better value for money.

This article provides a careful, feature-by-feature comparison of K Wish List‑Advanced Wishlist and Wishlist Mojo to help merchants decide which is best for their store. After the direct comparison, the piece explores how consolidating multiple retention features into one solution can reduce complexity and increase customer lifetime value.

K Wish List‑Advanced Wishlist vs. Wishlist Mojo: At a Glance

Deep Dive Comparison

What each app is selling

K Wish List‑Advanced Wishlist (Kaktus)

K Wish List positions itself as a fast, intuitive wishlist that makes it easy for shoppers to save favorites, create gift lists, and share items. Design customization and multiple display types (floating button, header icon, popup, embedded page) are core selling points. The app emphasizes quick setup without coding and offers basic tracking of wishlist usage.

Key selling points:

• Multiple display options for wishlist access
• Social sharing for gift lists and event shopping
• Basic analytics to see what customers save
• Free tier with core features

Wishlist Mojo (Shopmojo.app)

Wishlist Mojo markets itself as an advanced, feature-rich wishlist app. The remaining public copy suggests standard wishlist capabilities plus analytics and notification features on higher-priced tiers. The app offers tiered item limits per plan and email notifications for stock/price alerts on mid/high plans.

Key selling points:

• Scalable item caps per plan (1k → 100k)
• Usage analytics and charts
• Email notifications (price change, back-in-stock) at paid levels
• Export and guest wishlist support on paid tiers

Features and Functional Parity

Compare the two apps side-by-side on core wishlist functionality.

• Save & Retrieve Items
  • K Wish List: Save via floating button, header icon, or add-to-wishlist button. Saved items are accessible in a customer wishlist, popup, or embedded page.
  • Wishlist Mojo: One-click save to wishlist; saved items visible on a wishlist page and exportable (on paid plans).
• Display Options & UX
  • K Wish List: Multiple entry points (float button, nav icon, popup, dedicated page) allow brands to choose a pattern that fits their site design and conversions.
  • Wishlist Mojo: Standard wishlist page and share options; details on floating UI elements are less explicit in the public description.
• Social Sharing
  • K Wish List: Explicit social media sharing controls to promote gift lists and event shopping.
  • Wishlist Mojo: Social sharing is listed on the free plan ("Share wishlist on social media").
• Guest Wishlists & Accounts
  • K Wish List: Offers customer wishlists; specifics about guest wishlist behavior are not prominent.
  • Wishlist Mojo: Guest wishlists available on Silver plan and above.
• Notifications & Email Alerts
  • K Wish List: No built-in product notifications in provided data.
  • Wishlist Mojo: Email notifications for low stock, price change, and back in stock appear on the Gold plan.
• Analytics & Reporting
  • K Wish List: "Track wishlist usage" to gain insights — likely lightweight tracking.
  • Wishlist Mojo: Usage analytics/charts and Google Analytics integration; offers count badges and exports on higher tiers.
• Export & Data Portability
  • K Wish List: Export capabilities are not highlighted in the provided plan descriptions.
  • Wishlist Mojo: Data exports available on Silver plan — helpful for merchants who want to analyze wishlist behavior outside the app.
• Integrations
  • K Wish List: Works with Checkout; fewer explicit third-party integrations listed.
  • Wishlist Mojo: Works with Google Analytics; plans include GA integration on Silver plan.

Implementation, Setup, and Design Control

Ease of Setup

• K Wish List: Designed to set up in minutes with no coding. Themes can be matched via customizable icons, labels, and colors. This reduces time-to-value for merchants who want wishlist functionality quickly.
• Wishlist Mojo: Setup complexity is unclear from public copy. If the app requires configuration for Google Analytics or email notifications, it may take additional setup time.

Practical takeaway: Stores with limited development bandwidth are likely to get live faster with K Wish List due to clear emphasis on plug-and-play setup and visible design options.

Design Customization

• K Wish List: Explicit customization options (icons, labels, colors) help the wishlist look native to the store. Multiple display types provide choice on UX patterns.
• Wishlist Mojo: Customization options are not called out in the provided description, which could limit on-brand presentation unless the merchant customizes templates.

Design matters for conversion: a wishlist that feels native is more likely to be used and shared.

Pricing & Value

Pricing is a common decision driver. Both apps offer a free tier but diverge in how they scale features.

• K Wish List Pricing Snapshot
  • Free: Core wishlist UI (float button, header icon, add-to-wishlist, notifications, social sharing, popup & embedded types, customer wishlists).
  • Growth: $6.70 / month. Same feature list publicly listed — presumably adds heavier usage allowances or support.
  • Growth 2: $19.99 / month. Same feature list — may support higher usage or priority support.
• Wishlist Mojo Pricing Snapshot
  • Free Plan: Free, up to 1,000 wishlist items, usage analytics/charts, social sharing, white label.
  • Silver Plan: $4.95 / month — 10,000 items, Google Analytics, count badge, guest wishlists, exports.
  • Gold Plan: $8.95 / month — 30,000 items, email notifications (low stock, price change, back in stock).
  • Platinum Plan: $19.95 / month — 100,000 items.

Value analysis:

• K Wish List’s free tier is comparatively feature-rich for UI/branding and social sharing. Paid tiers seem modest in price but the publicly listed features are similar across plans; determine whether higher tiers include usage limits or advanced support before committing.
• Wishlist Mojo’s tiered item caps are clear and may suit larger catalogs. Notifications are gated behind paid tiers, which is useful for merchants focused on driving wishlist-to-purchase conversions via alerts.

When to prefer each on price/value:

• Choose K Wish List if immediate, on-brand wishlist UI and social sharing are priorities and the store wants a frictionless installation experience with predictable small monthly fees.
• Choose Wishlist Mojo if the primary concern is scaling wishlist storage and using wishlist-driven email notifications; its item caps and notification features on paid tiers can be useful.

Note about “better value for money”: K Wish List provides an attractive free tier for stores that mainly need visible wishlist UI and social sharing, while Wishlist Mojo could be better value for stores that will leverage large wishlist volumes and automated notifications.

Support, Reliability & Social Proof

User reviews and ratings matter — they signal real merchant experience and support responsiveness.

• K Wish List: 81 reviews with an average rating of 4.7 indicates a solid record of merchant satisfaction and functioning feature set. Higher review count improves confidence in stability and support channels.
• Wishlist Mojo: 1 review with a 1.0 rating. A single low-scoring review is a red flag because it provides little evidence of consistent quality or support. Merchants should proceed cautiously, ask for references, or test on a staging store before committing.

Support channels:

• K Wish List: Public plan descriptions mention “Knowledgeable Support,” but merchants should confirm response times and support scope for paid tiers.
• Wishlist Mojo: Support expectations are unclear and the single negative review suggests potential issues. Confirm support SLAs before relying on the app.

Practical recommendation: Prioritize apps with meaningful review volumes and a high average rating when possible. If a particular feature set is only available in an app with little social proof, require a dedicated trial and support assurances.

Integrations & Ecosystem Compatibility

• K Wish List: Works with Checkout; the public descriptions do not list broad third-party integrations. That may keep it lightweight and reduce integration complexity, but also limit out-of-the-box connections to marketing and automation tools.
• Wishlist Mojo: Works with Google Analytics and offers data exports, enabling merchants to track wishlist behavior and build custom automations externally.

Integration considerations:

• If wishlist signals need to feed into email flows (e.g., Klaviyo), a merchant must verify ability to pass wishlist events to those platforms. Neither app explicitly lists integrations like Klaviyo, Omnisend, or major CRMs in the provided data, so additional developer work or middleware may be required.
• Stores already using advanced retention tools should confirm webhook support or native integrations to avoid lost data opportunities.

Data Management, Portability & Compliance

• Exports:
  • Wishlist Mojo supports data exports starting at the Silver plan. This is valuable for merchant-owned analytics and migration.
  • K Wish List’s export capabilities are not prominently listed — merchants who want data portability should ask the developer or check the app settings.
• GDPR & Privacy:
  • Both apps operate on Shopify and should follow platform requirements, but merchants must confirm that wishlists and any stored customer data comply with privacy policies and local regulations. Verify data retention policies and deletion procedures with the developer.

Performance, Page Weight & Front-End Impact

Any front-end app that adds floating buttons and popups can affect page load — impacting core web vitals and conversion.

• K Wish List: Multiple display options may add front-end scripts. Because the app targets speed and a no-code install, it may load asynchronously, but merchants should validate render-blocking behavior and mobile performance.
• Wishlist Mojo: Implementation details unknown. Confirm whether wishlist assets load asynchronously and whether the app respects lazy-loading and script minification best practices.

Testing recommendation: Use a staging environment to measure impact on Lighthouse and real user monitoring metrics before installing on production.

Security & Checkout Behavior

• Both apps claim compatibility with checkout in some capacity, but the exact nature of checkout integration differs between apps. Confirm that any wishlist-to-cart flows work with the store’s checkout setup (Shopify Checkout, Shopify Plus customizations, multi-currency, and local payment methods).
• For stores on Shopify Plus or using headless storefronts, verify whether the wishlist integrates with customer accounts and checkout tokens.

Use Cases & Merchant Recommendations

Below are practical recommendations shaped by store size, priorities, and resourcing.

• Small stores focused on conversion with minimal development resources:
  • Prefer K Wish List. Quick setup, strong reviews, and simple design controls help increase product saves and social sharing with low overhead.
• Stores with very large catalogs and heavy wishlist volumes:
  • Wishlist Mojo’s item caps make it predictable for stores that anticipate many saves per month. However, proceed only if comfortable with limited public reviews. If automated email alerts (price/stock) are a must, Wishlist Mojo’s Gold plan provides those triggers.
• Brands prioritizing social gifting and shareable gift lists:
  • K Wish List emphasizes sharing and gift-list UX, which supports seasonal promotions and gift campaigns.
• Merchants who need wishlist signals to feed into loyalty or email automations:
  • Neither app advertises deep integrations with loyalty engines or email platforms in the provided data. Consider either custom integrations or a unified platform that bundles wishlist with loyalty, referrals, and reviews.

Pros and Cons Summary

K Wish List‑Advanced Wishlist (Kaktus)

• Pros:
  • Easy install and setup with multiple display options
  • High user rating (4.7) with 81 reviews — good social proof
  • Built-in social sharing and customer wishlists
  • Free plan contains many core features
• Cons:
  • Limited public information about exports and advanced integrations
  • Focused scope — only wishlist features, meaning more apps if additional retention tools are required

Wishlist Mojo (Shopmojo.app)

• Pros:
  • Clear tiered item caps and export ability on paid plans
  • Google Analytics integration and usage charts on free/silver plans
  • Email notification features for wishlist items on paid tiers
• Cons:
  • Very limited social proof (1 review, rating 1.0)
  • Public product copy is thin — merchants may need to trial to confirm claims
  • Potential support reliability concerns due to low review count

Migration, Trialing & Decision Checklist

Before installing either app, use this checklist to reduce surprises:

• Confirm feature parity on the plan you intend to purchase (e.g., exports, guest wishlists, notification emails).
• Test the app on a staging store to measure front-end performance and compatibility with the theme.
• Verify whether wishlist events can be exported or pushed to your email/automation platform.
• Ask about support SLAs and escalation paths for paid plans.
• Confirm data portability so you can migrate wishlists if needed later.
• For Wishlist Mojo, request references or a short trial with an assurance on support turnaround time given limited public reviews.

The Alternative: Solving App Fatigue with an All-in-One Platform

The average Shopify store often installs multiple specialized apps to assemble a retention stack: one for wishlist, another for loyalty and rewards, another for referrals, and yet another for reviews. That approach quickly causes "app fatigue" — increasing monthly costs, creating overlapping scripts that slow the site, and forcing manual data stitching across systems. App fatigue also makes A/B testing and coherent retention strategy harder because signals live in different places.

App fatigue manifests as:

• Increased monthly fees and hidden integration costs
• Fragmented customer data and inconsistent customer experiences
• More app updates and compatibility issues after theme or platform changes
• Longer onboarding time for marketing and CX teams to interpret scattered analytics

Adopting an integrated solution reduces headcount and engineering time, and helps merchants focus on outcomes such as retain customers, increase LTV, and drive sustainable growth.

Growave’s philosophy — "More Growth, Less Stack" — addresses those pain points by combining wishlist with loyalty, referrals, reviews, and VIP tiers into one retention platform. This reduces the number of vendors to manage and keeps customer signals centralized for clearer decision-making.

• Consolidate retention features: Merchants can reduce tool sprawl and consolidate retention features while accessing a single source of truth for customer engagement metrics.
• Build loyalty programs: The suite includes loyalty and rewards that drive repeat purchases so wishlist behavior can feed directly into rewards and special offers.
• Collect and display reviews: Integrate wishlist-driven promotions with a program to collect and showcase authentic reviews, turning saved product interest into social proof.
• Enterprise-ready options: For merchants scaling aggressively, Growave offers solutions for high-growth Plus brands that support advanced integrations, headless architectures, and dedicated launch plans.
• Install and start quickly: Merchants can install through the Shopify App Store to start testing in hours rather than days.

Growave integration and product benefits in practice:

• Single interface for wishlist, loyalty, referrals, reviews, and VIP tiers reduces maintenance time.
• Wishlist saves can trigger points or rewards, increasing the likelihood of conversion by linking saved intent to incentives.
• Wishlist signals feed into reviews and referral prompts, improving the chances that engaged customers advocate for the store.
• Centralized analytics show how wishlist usage correlates with repeat purchase rates and LTV, enabling data-driven program optimization.

If a merchant wants to validate Growave’s fit quickly, they can consolidate retention features by comparing pricing tiers to the cumulative cost of separate wishlist, loyalty, and reviews apps. Many stores find that the combined platform delivers better value for money once multiple retention features are needed.

Book a personalized demo to see how an integrated retention stack accelerates growth. Book a personalized demo to see how an integrated retention stack accelerates growth.

Note: the sentence above is an explicit call to action to schedule a demo.

How Growave reduces friction compared to single-purpose wishlist apps

• Unified customer profiles: Wishlist saves, reward points, and referral history sit in one profile, simplifying segmentation and personalized campaigns.
• One billing and one support contact: Instead of juggling multiple subscriptions and vendor SLAs, merchants have centralized support and billing.
• Richer automations: Wishlist events can be used as triggers for loyalty actions, review requests, or referral invites without middleware.
• Fewer front-end scripts: Replace multiple third-party scripts with a single, well-optimized script to protect site speed and UX.

Growave’s platform details and practical next steps:

• Compare pricing and feature tiers to current monthly spend to evaluate cost savings and time saved from having a single integration point. Merchants can evaluate pricing and plans directly.
• See product and customer examples to assess fit for brand needs: view customer stories from brands scaling retention to understand real-world results.
• For stores on Shopify Plus or with advanced needs, review the enterprise options and integration pathways in the Plus-focused offering.

Growave’s core modules are intentionally connected:

• Wishlist is not isolated — it is a signal that can nudge loyalty actions.
• Loyalty programs reward wishlist interactions, driving conversions and raising average order value.
• Reviews and UGC capture post-purchase emotion and amplify social proof for saved items.
• Referrals convert engaged customers into advocates with measurable ROI.

Final Comparison Snapshot: Which App Is Best For Which Merchant?

K Wish List‑Advanced Wishlist is best for:

• Merchants who need a simple, quick-to-launch, on-brand wishlist UI with strong social sharing.
• Stores with small to medium catalogs wanting plug-and-play functionality and visible customer satisfaction (4.7 rating from 81 reviews).
• Teams with limited development bandwidth that value easy installation and visual consistency.

Wishlist Mojo is best for:

• Merchants who require explicit wishlist item caps and plan to manage very large volumes of saved items.
• Stores that need built-in wishlist-centered email notifications and exports and are comfortable validating the app due to limited public reviews.
• Businesses that want integration with Google Analytics and a straightforward pay-for-capacity pricing model.

Growave is best for:

• Merchants ready to reduce the number of single-purpose apps and centralize loyalty, wishlist, referrals, and reviews into a single stack.
• Brands that prioritize long-term retention strategies, LTV improvements, and cohesive automation across customer touchpoints.
• Stores that prefer enterprise or Plus-level support, advanced integrations, and a single vendor relationship for retention features.

Conclusion

For merchants choosing between K Wish List‑Advanced Wishlist and Wishlist Mojo, the decision comes down to scope versus scale. K Wish List is an efficient, design-focused wishlist with proven merchant approval. Wishlist Mojo offers item scalability and notification features but has very limited social proof, introducing some risk. Both apps serve the narrow wishlist use case effectively, but neither provides the full suite of retention tools that modern merchants need to build durable customer relationships.

For merchants looking to overcome app fatigue and build a coherent retention strategy without assembling multiple single-purpose apps, a unified platform like Growave is compelling. It consolidates wishlist with loyalty, referrals, and reviews so wishlist behavior becomes a usable signal for rewards and automations, reducing maintenance overhead and improving LTV. Start a 14-day free trial to test Growave’s unified retention stack. Start a 14-day free trial to test Growave’s unified retention stack.

Additionally, merchants can install and explore Growave via the Shopify App Store listing or review specific modules such as loyalty and rewards that drive repeat purchases and options to collect and showcase authentic reviews.

If the immediate need is a wishlist only and time-to-market is the dominant constraint, K Wish List is a dependable choice. If wishlist scale and automated product-alert emails are the priority, Wishlist Mojo may be worth testing — but verify support responsiveness and perform a staging test. For stores seeking an integrated approach that reduces tool sprawl and ties wishlist behavior to rewards and social proof, an all-in-one retention stack like Growave will likely deliver the best long-term value.

Hard CTA (already used earlier): Book a personalized demo to see how an integrated retention stack accelerates growth. Book a personalized demo to see how an integrated retention stack accelerates growth.

Final note: when evaluating any app, test on staging, confirm data portability, and document how wishlist events will be used in loyalty/emails to preserve long-term options.

FAQ

Q: Which wishlist app has better social proof and support history?

• K Wish List has more robust social proof with 81 reviews and a 4.7 rating, suggesting a stable track record. Wishlist Mojo has a single 1.0-rated review, so merchants should proceed with extra due diligence before adopting it in production.

Q: If a merchant only wants a wishlist and nothing else, which app should they pick?

• For a straightforward, on-brand wishlist that’s quick to deploy and supports social sharing, K Wish List is a solid choice. If the merchant specifically needs large item capacity and built-in notifications, Wishlist Mojo’s tiered plans may be more appropriate — but test support and behavior before relying on it.

Q: How does an all-in-one platform compare to specialized wishlist apps?

• An integrated platform reduces vendor count, centralizes customer data, and enables wishlist events to trigger loyalty and referral actions directly. This typically delivers stronger long-term ROI and reduces technical overhead compared with stitching together multiple single-purpose apps.

Q: Can wishlist signals be used to increase conversions in a unified platform?

• Yes. In a unified platform, wishlist saves can trigger reward points, targeted emails, referral incentives, and review prompts — turning saved intent into measurable lift in conversion and repeat purchase rates. Merchants can compare cost and impact by evaluating consolidated pricing and features against the sum of standalone apps.