Hulk Advanced Wishlist vs. Yellos Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common pain point for Shopify merchants. Wishlists can improve conversion by capturing purchase intent, re-engaging shoppers with stock alerts, and surfacing best-selling products. Yet the Shopify App Store lists many single-purpose tools that look similar at first glance. Picking the solution that fits a store’s goals, budget, and tech stack requires a clear, feature-by-feature comparison.

Short answer: Hulk Advanced Wishlist is a mature, focused wishlist tool with a strong set of features, integrations, and a proven track record (131 reviews, 4.8 rating). Yellos Wishlist promises simple, lightweight wishlist functionality and modern UI tweaks but lacks public reviews and visible pricing, which creates uncertainty for merchants evaluating risk. For teams looking to reduce tool sprawl and get wishlist functionality alongside loyalty, referrals, and reviews, an integrated platform like Growave often delivers better value and long-term retention impact.

This article provides an objective, practical comparison of Hulk Advanced Wishlist and Yellos Wishlist across features, pricing, integrations, setup, and support. The goal is to help merchants choose the right tool for specific business needs and then explain how an integrated retention suite can eliminate app fatigue and deliver more sustainable growth.

Hulk Advanced Wishlist vs. Yellos Wishlist: At a Glance

Feature-by-Feature Deep Dive

Core Wishlist Functionality

Hulk Advanced Wishlist

Hulk Advanced Wishlist is built as a full-feature wishlist product. It supports multiple wishlist types (product wishlists, gift lists, save-for-later), public and guest wishlists, and multi-device sync so shoppers retain lists across sessions and devices. Key behavioral features include stock alerts, restock notifications, and price-drop emails, which turn passive intent into actionable campaigns.

Those features are sufficient for stores that want to convert saved intent into purchases. The app also offers a Wishlist Dashboard for in-depth analytics so merchants can see high-interest SKUs and prioritize merchandising or inventory decisions.

Key user-facing strengths:

• Multiple wishlist types (public/private/guest)
• Buy-from-shared-wishlist (with Pro Plus)
• Automated stock and price drop notifications
• Import/export and language support on paid plans

Yellos Wishlist

Yellos Wishlist positions itself as a simple, modern wishlist builder that focuses on ease of use and visual polish. The app emphasizes quick wishlist creation, customizable color and icon choices, animations, and support for multiple wishlists with social sharing. Multi-language support for a broad set of languages (Arabic, Chinese, English, Hindi, Indonesian, Spanish) is a notable inclusion.

What’s less clear is depth: the public product description highlights UI features and sharing but does not list automation (stock alerts, price-drop communications) or admin analytics. For merchants who simply want shoppers to save favorites and share lists, Yellos could be a tidy fit; for those who want to turn saves into recoverable revenue, the lack of disclosed automations is a gap.

Key user-facing strengths:

• User-friendly creation flow
• Modern animations and visual customization
• Broad multi-language front-end support

Customization & Theming

Hulk Advanced Wishlist

Hulk puts customization front and center: color, font, text, wishlist icon, and header are adjustable. The app explicitly supports tracking with Meta and GA4 pixels, which helps merchants measure wishlist performance in their analytics stack. For merchants with branded storefronts, Hulk’s Custom JS/CSS options (available across plans) allow deeper UI matching to the site.

Merchants that run multiple storefronts or use page builders will appreciate the app’s compatibility with Pagefly and the ability to edit the widget to match complex themes.

Customization highlights:

• Full visual control: colors, fonts, icons
• Custom JS/CSS for advanced styling
• Pixel tracking support for GA4 & Meta
• Compatibility with major page builders

Yellos Wishlist

Yellos focuses on front-end customization, including color, icon choice, and animations. That makes it attractive to stores prioritizing a modern visual experience and smooth shopper interactions. However, there’s no public mention of custom code access or pixel-level tracking, which may limit measurement and advanced styling for larger merchants.

Customization highlights:

• Visual polish and animations
• Theme-consistent color and icon choices
• Multiple wishlist management from the UI

Sharing & Social Features

Hulk Advanced Wishlist

Hulk supports sharing wishlists through email or social networks, including shareable links and counters that can display social interest. The Pro Plus plan adds features like "Buy from Shared Wishlist" and share email templates that make shared lists transactional and easily actionable for recipients. These features are valuable for gift lists, influencer sharing, and holiday shopping.

Sharing strengths:

• Multiple share pathways (social, link, email)
• Social counters to increase social proof
• Purchase flow from shared lists (Pro Plus)

Yellos Wishlist

Yellos also emphasizes social sharing—wishlists are sharable across popular networks, and the app highlights quick sharing tools. The visual, animated interface may encourage social sharing by producing eye-catching lists. Without details on transactional features, merchant usage is likely limited to inspiration and gifting rather than direct conversion from shared lists.

Sharing strengths:

• Easy social sharing
• Attractive, shareable visuals

Automation & Recovery

Hulk Advanced Wishlist

Hulk offers automated email notifications for stock, restock, and price drops, converting wishlist saves into recoverable sales. It integrates with Klaviyo and Zapier to push wishlist events into broader email and marketing workflows. For stores that rely on automated flows to recover lost sales, these are critical capabilities.

Automation highlights:

• Stock alerts and price-drop emails
• Integration hooks (Klaviyo, Zapier) to build custom flows
• Shopify Flow compatibility for automated internal workflows

Yellos Wishlist

The public description of Yellos does not list stock alerts, price-drop messaging, or integrations for automation. That suggests the app is primarily a front-end wishlist tool without built-in mechanisms to trigger automated recovery emails. Merchants that expect wishlist-driven lifecycle emails may need to build custom integrations or use additional tools.

Automation limitations:

• No public mention of stock/price alert emails
• No listed integrations for automated flows

Analytics & Reporting

Hulk Advanced Wishlist

Hulk provides a Wishlist Dashboard for analytics, enabling merchants to see which products are wishlisted most frequently and track wishlist-driven activity. The app also supports Meta and GA4 tracking for cross-platform measurement. This data is useful for merchandising, inventory planning, and segmentation for re-engagement campaigns.

Analytics strengths:

• Dedicated wishlist analytics dashboard
• Pixel support for GA4 & Meta
• Data export via import/export features

Yellos Wishlist

Yellos lists multi-language and UX features but does not describe admin analytics or reporting in the public description. That absence creates uncertainty around how easily merchants can measure wishlist impact or extract lists of wishlisted SKUs for marketing.

Analytics limitations:

• No publicly documented wishlist dashboard or tracking support

Integrations & Ecosystem Compatibility

Hulk Advanced Wishlist

Hulk is transparent about integrations and ecosystem compatibility: Klaviyo, Zapier, Google Sheets, Shopify Flow, Shopify POS, Pagefly, and search/filter apps are among the listed connections. The app’s compatibility with Shopify POS and Flow makes it suitable for merchants that run omnichannel operations or require automation across online and offline touchpoints.

Integration advantages:

• Wide integration support for marketing, automation, and POS
• Works with page builders and search filters
• Facilitates omnichannel wishlist experiences

Yellos Wishlist

Yellos lists no integrations in the provided data. It does mention multi-language support for front-end shoppers, which is helpful for international stores. Without listed integrations, merchants should expect to contact the developer for custom work if they need workflow automation or marketing platform hooks.

Integration limitations:

• No integrations publicly listed
• Likely needs custom work for automation or data export

Performance & Mobile Experience

Hulk Advanced Wishlist

Hulk’s floating widget and mobile compatibility are emphasized in the pricing plan descriptions. The app supports a floating widget UI that stays accessible on product pages and is optimized for multi-device sync. Combined with POS support and a focus on performance, Hulk is built to run at scale across device types.

Mobile experience benefits:

• Floating widget and mobile-friendly UI
• Multi-device sync ensures consistent experience
• POS compatibility for in-store wishlist capture

Yellos Wishlist

Yellos prioritizes animations and a clean UI, which should translate to a pleasant mobile experience for shoppers. However, specifics about a floating widget, offline performance, or POS compatibility are not stated publicly.

Mobile experience considerations:

• Clean, animated UI for mobile shoppers
• No public POS or multi-device sync details

Pricing & Value

Pricing is a practical decision factor. The data for each app should be evaluated against the merchant’s expected wishlist volume, desire for automations, and tolerance for tool proliferation.

Hulk Advanced Wishlist Pricing

Hulk’s pricing is tiered and transparent, with multiple plans:

• DEVELOPMENT: Free (for partner development stores — useful for testing)
• STARTER — $4.90 / month
  • 1,000 wishlist items
  • Public or guest wishlist
  • Product recommendation, floating widget, social counter
  • Custom JS/CSS
• PRO — $14.90 / month
  • 10,000 wishlist items
  • Import/Export Wishlist
  • Multiple language support
  • Custom JS/CSS
• PRO PLUS — $29.90 / month
  • 50,000 wishlist items
  • Buy from shared wishlist
  • Share wishlist email templates and social/web sharing

Value assessment:

• Low starting price for basic functionality makes Hulk accessible to small stores.
• Clear upgrades for higher volume and conversion-oriented features (buy-from-shared-wishlist and automated templates).
• Built-in automation and integrations add measurable value beyond front-end UX.

Yellos Wishlist Pricing

No public pricing information is provided in the dataset. That lack of transparent pricing makes it hard to compare on value. Merchants should contact the developer for pricing and trial details. The absence of published tiers also raises questions about support levels, upgrade paths, and any limits on wishlist items.

Value assessment:

• Potentially attractive UI but unknown total cost.
• Merchants will need to budget for possible integration or custom development if automation is required.

Price-to-Feature Comparison

• Hulk is priced explicitly in accessible tiers and scales with feature needs (automatic notifications, multi-language, import/export).
• Yellos may be a fit for merchants who only need front-end wishlist capabilities, but the unknown pricing and lack of automation could lead to additional costs (additional apps or developer time).
• For merchants who evaluate total cost of ownership, Hulk’s listed plans make it easier to forecast spend and ROI from wishlist-triggered recovery flows.

Integrations & Developer Support

Hulk Advanced Wishlist

Hulk provides numerous documented integrations that support marketing automation and data movement:

• Klaviyo for list segmentation and flows
• Zapier and Google Sheets for custom data exports
• Shopify Flow and POS for automation and omnichannel operations
• Page builder compatibility (Pagefly) for visual layout control

Developer support and extension points:

• Custom JS/CSS access
• Import/Export features for data migration or bulk management

This integration breadth helps merchants connect wishlist behavior into existing marketing stacks without creating siloed data.

Yellos Wishlist

Yellos lists no integrations in the provided description. Without formal connectors to marketing platforms (like Klaviyo) or to automation tools (like Zapier/Shopify Flow), merchants may need to rely on manual exports or custom developer work to integrate wishlist events into their broader lifecycle programs.

Practical implication:

• If integration to email automation or analytics is required, Hulk is clearly the lower-effort choice.

Implementation & UX

Installation & Theme Compatibility

Hulk Advanced Wishlist:

• Designed to integrate with common page builders and search/filter apps.
• Offers custom JS/CSS and a floating widget for minimal theme disruption.
• Clear plan for development stores simplifies testing before launch.

Yellos Wishlist:

• Focused on simple set-up and front-end visual integration.
• Theme compatibility appears geared toward modern themes but lacks public documentation about page builder or POS compatibility.

Merchant Experience & Time-to-Value

Hulk:

• Slightly more configuration required to enable automations and analytics, but faster time-to-value for revenue recovery due to built-in stock alerts and integrations.
• Developer-friendly options make advanced customization feasible.

Yellos:

• Likely faster to roll out a visually pleasing wishlist but additional work may be needed to extract business value from saved items (automation, analytics).

Support, Reviews, and Trust Signals

Hulk Advanced Wishlist

Hulk has 131 reviews with an average rating of 4.8. That level of feedback suggests a mature app with established merchant usage and generally positive satisfaction. The documented integrations and visible pricing tiers add to merchant confidence.

Support signals:

• Public reviews and high rating
• Transparent pricing and plan differences
• Active documentation for integrations

Yellos Wishlist

Yellos shows 0 reviews and a 0 rating in the provided data. While new apps can be high quality, the lack of public reviews means merchants cannot rely on social proof when assessing reliability, performance, or support quality. Merchants considering Yellos should request references, demo flows, and clear SLA details before committing.

Support signals:

• Attractive product messaging but no public reviews
• Multi-language support on the front end does not substitute for admin-side support transparency

Security, Data Ownership & Compliance

Both apps operate within Shopify’s platform, which provides baseline security for checkout and customer data flows. Differences arise in integration and data export capabilities:

• Hulk’s import/export and Zapier/Google Sheets hooks provide merchants easy access to wishlist data, which is important for backups and compliance reporting.
• Yellos does not document export options publicly, which may complicate data portability.

Merchants with strict data policies should confirm the export processes, data retention, and access controls with any wishlist provider before installation.

Scalability & Enterprise Readiness

Hulk Advanced Wishlist supports higher wishlist item counts on upper tiers (50,000 items on Pro Plus) and integrates with Shopify POS and Flow—features that matter for omnichannel and high-volume merchants. The public rating and review count indicate that the app has been used beyond test installations.

Yellos, with limited public information, cannot be evaluated for enterprise readiness. Multi-language front-end support is a plus, but scaling to large catalogs, complex flows, or high wishlist volumes requires confirmed export and automation features.

Use Cases: Which App Fits Which Merchant?

• Merchants focused on converting wishlist saves into sales through automation (stock/price alerts) and data-driven merchandising: Hulk Advanced Wishlist is a strong match.
• Small stores that only want a visually modern wishlist and do not plan to automate recovery flows: Yellos Wishlist could be a lightweight choice—assuming acceptable pricing and support.
• Merchants requiring omnichannel wishlist capture (POS and online) and advanced integrations (Klaviyo, Flow): Hulk’s documented compatibility makes it preferable.
• Brands operating internationally who need multi-language front-end support: Both apps claim multi-language capabilities, but Hulk documents admin-side language support on paid plans, while Yellos emphasizes front-end languages—confirm which languages are supported on the admin and customer-facing sides before choosing.

Pros & Cons Summary

Hulk Advanced Wishlist

• Pros:
  • Proven with 131 reviews and 4.8 rating
  • Stock/price alerts and recovery automation
  • Extensive integrations (Klaviyo, Zapier, Flow, POS)
  • Customization and tracking (GA4 & Meta)
  • Tiered pricing with clear upgrade paths
• Cons:
  • Multiple plan tiers could require merchants to upgrade to access advanced features
  • Single-purpose app — merchants may still need separate loyalty, reviews, or referral tools

Yellos Wishlist

• Pros:
  • Clean, modern UI with animations
  • Easy wishlist creation and sharing
  • Front-end multi-language support
• Cons:
  • No public reviews or ratings — low trust signal
  • Pricing not publicly available
  • No documented automation or integrations — limited recovery capabilities

Implementation Checklist: How Merchants Should Evaluate These Apps

• Define the desired business outcome: recover abandoned wishlist intent, enable gifting, or purely improve UX?
• Assess required automations: are stock alerts and price-drop emails mandatory?
• Confirm integrations: does the app integrate with existing email/CRM tools (Klaviyo, Omnisend)?
• Test theme compatibility: confirm the widget fits the site without heavy development.
• Clarify data portability: can wishlist data be exported for analysis or re-imported if switching apps?
• Evaluate support levels and SLAs, especially for launch periods and seasonal peaks.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants end up installing multiple point solutions—one for wishlists, another for loyalty, a third for reviews, and so on. This can lead to what’s often referred to as app fatigue: managing many vendors, reconciling overlapping features, paying recurring subscriptions for each tool, and struggling with fragmented data.

This is where an integrated platform can shift the balance. Growave promotes a "More Growth, Less Stack" approach that combines wishlist functionality with loyalty, referrals, reviews, and VIP tiers in one suite. That approach reduces the number of apps on a store, centralizes customer data, and simplifies automations.

• For merchants who want to consolidate retention features and reduce monthly subscriptions, a unified solution can be better value for money than buying single-purpose apps piecemeal.
• Growave’s wishlist integrates with its loyalty and referral engines so wishlist events can become triggers for points, rewards, or referral campaigns—closing a common gap found in single-purpose wishlist apps.
• Growave’s platform supports loyalty and rewards that drive repeat purchases, enabling merchants to tie wishlists to reward actions and VIP tiers.
• To build social proof around wishlisted products and convert more shoppers, growers can collect and showcase authentic reviews alongside wishlist data.

Growave’s positioning is especially relevant for merchants who see wishlists as more than a UI enhancement—those who want wishlists to feed retention programs, referral loops, and review collection without a large tech stack.

Why Consolidation Matters

• Fewer apps mean fewer integration points to break and less time reconciling customer identities across systems.
• Centralized data enables holistic customer scoring: a buyer who has wishlisted items, left reviews, and referred friends can receive higher-tier rewards automatically.
• Consolidation simplifies reporting: instead of stitching together analytics from multiple vendors, merchants can measure lifecycle impact from one platform.

Merchants evaluating a switch should consider the cost of incremental apps versus the total value delivered by merging features into a single platform. To compare actual costs and feature alignment, merchants can review pricing options and see how the platform maps to current tool spend.

• For merchants ready to evaluate a unified approach, a useful step is to install from the Shopify App Store and test how wishlist events feed into loyalty and review workflows.
• For larger teams, Growave offers solutions for high-growth Plus brands that include enterprise-grade integrations and dedicated launch plans.

Book a personalized demo to see how an integrated retention stack improves retention.
(Standalone hard CTA — merchants seeking a walkthrough can learn how wishlist, loyalty, and reviews work together.)

How Growave Bridges Common Gaps

• Wishlist + Loyalty: Reward points or actions when a shopper creates or purchases from a wishlist.
• Wishlist + Reviews: Use wishlisted product visibility to solicit post-purchase reviews from high-intent shoppers.
• Wishlist + Referrals: Turn curated wishlists into referral content—customers share lists and earn rewards when friends purchase items from those lists.
• Unified Reporting: Track a single customer journey from wishlist to purchase to repeat purchase without manual data merges.

Merchants who want to consolidate retention features will find the combined feature set reduces friction and delivers a clearer ROI path than stacking isolated wishlist and retention tools.

Technical & Support Considerations

• Growave integrates with major marketing and customer support tools and has explicit compatibility with checkout, Shopify POS, Shopify Flow, and leading page builders. Merchants can install from the Shopify App Store or review plan options to see the level of integration that matches their needs.
• Enterprise merchants can explore solutions for high-growth Plus brands to take advantage of custom launch plans and dedicated support.

For merchants evaluating consolidation from multiple apps to one platform, comparing total monthly spend and the friction of integrations will typically favor a unified model, especially when wishlist interactions are intended to feed loyalty and referral programs.

Transitioning Smoothly: Practical Steps to Replace a Wishlist App with an Integrated Suite

• Audit current usage: export wishlist data and identify the top wishlisted SKUs and users.
• Map workflows: document how wishlist events currently trigger emails, tags, or other automations.
• Trial the integrated platform: use a development environment to test import and how wishlist interactions trigger loyalty points or review requests.
• Migrate data: use import/export tools to transfer wishlists and customer data.
• Monitor KPIs: track wishlist-to-purchase conversion, reactivation rates from stock alerts, and the effect of wishlists on Customer Lifetime Value (LTV).

Merchants who consolidate should expect an initial implementation effort but benefit from simplified ongoing management and clearer attribution across retention channels.

Conclusion

For merchants choosing between Hulk Advanced Wishlist and Yellos Wishlist, the decision comes down to needs and risk tolerance. Hulk Advanced Wishlist is an established, integration-rich wishlist tool with automation, analytics, and clear pricing tiers—well suited for merchants who want to convert wishlist intent into recoverable revenue. Yellos Wishlist emphasizes a modern, animated user experience and multi-language front-end features but lacks public reviews, visible pricing, and documented integrations—making it a higher-risk choice unless those gaps are clarified directly with the developer.

Beyond picking between these two single-purpose apps, many merchants will find greater long-term value in a single, integrated retention platform. Growave’s "More Growth, Less Stack" approach bundles wishlist functionality with loyalty, referrals, reviews, and VIP tiers, reducing vendor overhead and connecting wishlist behavior to repeat-purchase strategies. Merchants can compare plans to see how consolidating features affects total cost and cadence by reviewing how to consolidate retention features, or quickly install from the Shopify App Store to test the fit.

Start a 14-day free trial to see how a unified retention stack accelerates growth.
(Standalone hard CTA — encourages merchants to evaluate the platform risk-free.)

FAQ

Q: Which app is better for recovering sales from wishlists?
A: Hulk Advanced Wishlist has built-in stock alerts and price-drop emails and documented integrations with Klaviyo and Zapier, making it the stronger option for converting wishlisted items into purchases. Yellos does not publicly list similar automation features.

Q: Which app is a better fit for small stores that only want a nice-looking wishlist?
A: Yellos Wishlist targets lightweight, visual wishlist experiences and may suit merchants who prioritize UI with minimal configuration. Confirm pricing and support before committing, since those details are not publicly disclosed.

Q: How does an all-in-one platform compare to specialized apps?
A: An integrated platform reduces the number of vendors, centralizes data, and enables cross-feature automations (for example, turning wishlist behavior into loyalty rewards or review prompts). For merchants who want wishlist actions to feed loyalty, referrals, and reviews, a unified suite often provides better value and simpler reporting than a stack of point solutions.

Q: If a merchant already uses a loyalty or email platform, should they still consider an integrated suite?
A: Evaluate the cost and technical effort of maintaining multiple integrations versus the benefits of unified data. For many stores, the ability to trigger loyalty or referral actions directly from wishlist events without custom integrations makes consolidation a compelling option. Merchants can compare how their existing stack maps to consolidated plans to determine the best path forward.