Hulk Advanced Wishlist vs. Listr: Wishlist + Reminder: An In-Depth Comparison

Introduction

Shopify merchants often face a common decision: add a focused app that handles one function well, or invest in a larger platform that combines several retention tools. Wishlists are small features that can have a big impact on conversions and retention, but not all wishlist apps are built the same way. Choosing the right wishlist solution affects customer experience, operational load, and long-term growth.

Short answer: Hulk Advanced Wishlist is a feature-rich, customization-forward wishlist tool that suits merchants who want robust design control, analytics, and Shopify Flow / POS compatibility. Listr: Wishlist + Reminder is a simpler, reminder-focused option that emphasizes social proof and automated reminder emails at an accessible starting price. For merchants seeking a single vendor to handle wishlists plus loyalty, referrals, and reviews, an integrated platform like Growave can deliver better value for money and reduce the friction of managing multiple single-purpose apps.

This article provides a detailed, objective, feature-by-feature comparison of Hulk Advanced Wishlist (HulkApps) and Listr: Wishlist + Reminder (Softpulse Infotech). The goal is to help merchants understand which app fits different store profiles, how pricing and integrations compare, and what trade-offs to expect before introducing an alternative approach to reduce app sprawl.

Hulk Advanced Wishlist vs. Listr: Wishlist + Reminder: At a Glance

Feature Comparison

Wishlist Basics: Saving, Sharing, and Guest Experience

Hulk Advanced Wishlist is built around flexibility. It supports multiple wishlists per account (useful for gift lists or event-based collections), public and guest wishlists, and syncing across devices. The app emphasizes customization of the wishlist page, icon, and header so the feature blends into a branded shopping experience.

Listr focuses on the essentials: allow shoppers to save products without an account, share wishlists via link or social channels, and present counts of how many times an item appears in wishlists — a quick social-proof signal designed to increase urgency. The lack of mandatory signup lowers friction for shoppers who prefer anonymous browsing.

Practical implications:

• If shoppers commonly create multiple lists (e.g., for events or group gifting), Hulk’s multi-wishlist support is an advantage.
• If the primary need is low-friction saving and visible social proof (counts showing popularity), Listr covers that need with minimal setup.

Customization and Front-End Control

Hulk Advanced Wishlist gives merchants granular design control, including color, font, text, and the ability to add custom JS/CSS. This makes it possible for teams with design or front-end resources to achieve a cohesive UI that matches the store. The app also highlights support for tracking pixels (Meta & GA4) — useful for accurate analytics attribution.

Listr offers a customizable wishlist icon and page, and email template customization on the Premium plan. It is more limited than Hulk when it comes to developer-level customization but enables merchants to adjust the visible elements that matter most to customers.

Considerations:

• Stores that prioritize pixel accuracy, A/B tests, or a pixel-perfect visual fit should lean toward Hulk for the deeper front-end controls.
• Smaller teams or merchants who need a quick setup with basic appearance tweaks may prefer Listr for its simpler UI controls.

Notifications, Reminders, and Price Alerts

Both apps automate communications tied to wishlist activity, but their emphasis differs.

Hulk Advanced Wishlist

• Automated stock alerts and restock notifications.
• Price drop emails and the ability to incentivize purchases with discounts on restock or low stock.
• Configurable automation through Shopify Flow for advanced workflows and POS integration.

Listr: Wishlist + Reminder

• Daily, weekly, or monthly reminder emails for wishlist items.
• Price-drop emails when a product goes on sale.
• No signup required for customers to add wishlist items, reducing friction to receive reminders.

Merchant perspective:

• If the objective is recurring nudges (cadenced reminders) to convert interest into purchases, Listr’s built-in reminder cadence is a core strength.
• If the merchant wants event-driven notifications integrated into bigger workflows (e.g., send a loyalty point when a product is restocked), Hulk’s Flow compatibility provides a path to complex automations.

Social Sharing and Gift Lists

Both apps make it simple to share wishlists via email and social channels. Hulk explicitly supports buy-from-shared-wishlist functionality on higher plans, which can increase conversion when recipients want to purchase an item directly from a shared list.

Listr emphasizes shareable wishlist links and social proof, and includes a "Top wishlisted products" feature to surface popular items.

When social gifting or group purchases are an important use case, Hulk’s buy-from-shared-wishlist feature on PRO PLUS provides direct commercial utility. For basic social sharing and showing popularity signals, Listr is sufficient.

Analytics & Reporting

Hulk offers an in-depth Wishlist Dashboard that tracks wishlisted items and aggregate behaviors, and additional tracking via Meta & GA4 pixels. This enables a merchant to connect wishlist data to broader advertising and analytics efforts.

Listr provides analytics and reports focusing on wishlist counts, reminder performance, and top wishlisted items.

If detailed analytics and the ability to trace wishlist behavior back to ad campaigns or revenue are priorities, Hulk offers stronger options. For merchants who want simple reporting to identify popular products or gauge reminder effectiveness, Listr’s analytics are easier to parse and implement.

Multi-Device Sync, Accounts, and Guest Support

Hulk prides itself on multi-device sync, meaning a logged-in shopper will see the same wishlists across sessions and devices. This supports authenticated customer experiences and is particularly useful where accounts are part of the store strategy.

Listr prioritizes guest wishlist functionality (no signup required), which removes friction but sacrifices some continuity across devices unless the shopper uses the sharable link.

Decision point:

• Stores with an account-based strategy should value Hulk’s sync abilities.
• Stores with high guest traffic and low-account adoption should value Listr’s guest-first approach.

B2B, POS, and Shopify Flow Compatibility

Hulk explicitly lists compatibility with Shopify POS, Shopify Flow, and several commerce-oriented apps, indicating readiness for hybrid retail (online + physical) and complex workflows. The listing suggests B2B and wholesale support via related Hulk apps and compatibility with B2B tools.

Listr is more narrowly positioned and does not emphasize POS or Flow integration.

If the store uses physical retail, needs POS wishlist support, or relies on Shopify Flow automations, Hulk is a better technical fit.

Pricing & Value

Pricing Structure and Limits

Hulk Advanced Wishlist

• DEVELOPMENT: Free (for development stores).
• STARTER: $4.90/month — 1,000 wishlist items, public or guest wishlist, product recommendations, floating widget, social counter, custom JS/CSS.
• PRO: $14.90/month — 10,000 wishlist items, import/export, multiple language support.
• PRO PLUS: $29.90/month — 50,000 wishlist items, buy-from-shared-wishlist, email templates for sharing, social/web sharing.

Listr: Wishlist + Reminder

• FREE: Up to 100 items, up to 100 wishlist emails, basic customization and sharing.
• PREMIUM: $4.99/month — unlimited items and emails, email reminders, price-drop emails, customizable templates, customizable my-wishlist page.

Both apps offer a low entry price. Hulk’s tiered limits on wishlist item counts scale up with business needs, while Listr’s Premium plan offers unlimited usage at a single low cost.

Value for Money

"Better value for money" is about feature depth relative to cost and operational needs.

• If a merchant needs advanced design control, import/export, multiple languages, and POS/Flow compatibility, Hulk’s higher-tier plans present better value because the $14.90–$29.90 tiers unlock features that support scaling and integration.
• If a merchant’s priority is reminder cadence, price-drop alerts, and unlimited wishlists at a minimal cost, Listr’s Premium plan at $4.99/month offers strong value for money.

For stores with constrained budgets but a desire to test wishlist mechanics, Listr’s free plan can be a useful testbed before upgrading.

Scaling Costs

Consider how costs change as the store grows:

• Hulk’s item limits mean a merchant may need to move up plans as wishlist usage grows; however, the higher tiers add administrative and integration capabilities that can justify the cost.
• Listr’s single Premium tier with unlimited items suggests cost predictability as wishlist usage scales but lacks the advanced platform features that larger stores may require.

Merchants with growing catalogs and high wishlist volume should model anticipated usage against Hulk’s limits to decide when the cost of moving up is justified by required features.

Integrations & Compatibility

Third-Party Integrations

Hulk Advanced Wishlist integrates (or lists compatibility) with a wide set of tools: Klaviyo, Zapier, Google Sheets, Shopify Flow, and POS systems. That makes it possible to connect wishlist events to email flows, CRMs, or data pipelines.

Listr lists compatibility with product filter apps and provides email-based reminder functionality, but fewer advertised integrations. It may still support common setups via basic webhooks or API, but merchants should confirm specifics before committing.

For merchants who rely on complex martech stacks (e.g., Klaviyo or omnichannel tools), Hulk offers more out-of-the-box integration signals.

Theme & App Compatibility

Both apps claim compatibility with commonly used product filter apps and page builders, but Hulk’s custom JS/CSS support gives developers an edge when resolving display conflicts or implementing custom positioning.

Merchants using page builders such as PageFly or other layout systems should test the wishlist widget in their most critical templates to ensure smooth behavior.

Implementation & Customization Effort

Installation and Setup

Both apps are install-and-activate in Shopify, but the level of setup differs:

• Listr can be operational quickly for basic use: install, configure reminder cadence, and place the widget. Its free tier enables immediate testing.
• Hulk requires more setup if merchants want to leverage advanced design controls or Flow automations. That setup is still straightforward for stores with basic developer resources.

Developer Tools and Extensibility

Hulk’s support for custom JS/CSS makes it more extensible for teams wanting a tailored experience or to weave wishlist behavior into custom storefront experiences.

Listr is better suited for merchants who prefer a minimal-code approach and faster time-to-live.

Support, Documentation & Marketplace Signals

Reviews, Ratings, and Social Proof

Hulk Advanced Wishlist has 131 reviews with a 4.8 rating — a substantial volume and a high average score that signals consistent merchant satisfaction across a broader sample.

Listr has 27 reviews with a 4.3 rating — fewer reviews and a slightly lower average. That can indicate either a newer app or a smaller user base; merchants should read recent reviews to understand support responsiveness and feature reliability.

Support Channels and Response Expectations

Both apps provide standard support channels via the Shopify App Store listing and developer contact forms. Hulk’s larger review base often correlates with mature documentation and more frequent updates. Listr’s smaller footprint may mean a leaner support operation; higher-tier plans may improve response SLA.

Merchants with limited internal support capacity should confirm response times and support scope before relying on an app for mission-critical flows.

Performance, Scalability & Data Considerations

Wishlist Item Limits and High-Volume Stores

Hulk’s tiered limits (1,000, 10,000, 50,000) provide clear thresholds for merchants. For shops with high customer engagement and a large product catalog, higher tiers prevent throttling and allow for import/export operations.

Listr’s Premium plan promises unlimited items, which simplifies capacity planning but may leave merchants wanting deeper operational controls as usage grows.

Data Portability, Export, and Migration

Hulk exposes import/export features on mid-to-high tiers — useful for migrating wishlists, performing data audits, or integrating with external reporting tools.

Listr's documentation suggests analytics and reports, but merchants should confirm export capabilities if a future migration is likely. Lack of export or robust data access can make a future switch more painful.

Privacy & Compliance

Both apps operate within Shopify stores, which means merchants must ensure that wishlist communications and stored data comply with relevant privacy regulations (GDPR, CCPA). Merchants should review how each app stores customer data, the terms around data retention, and how subscription-based reminder emails manage consent.

Practical Use Cases and Buyer Profiles

These summaries help merchants match each app to specific business needs.

Hulk Advanced Wishlist — Best For:

• Merchants that want design control, multi-wishlist functionality, and strong analytics.
• Stores that require Shopify Flow or POS wishlist integration.
• Brands that want to tie wishlist events into complex automations (e.g., loyalty points on restock).
• Merchants who value export/import and multi-language support.

Listr: Wishlist + Reminder — Best For:

• Small to medium merchants who need a low-friction wishlist with automated reminders.
• Stores that prioritize social proof (displaying counts) and cadence-based email nudges.
• Brands that want a simple, fast-to-implement solution with an economical Premium plan.

When Neither App Is Ideal:

• Merchants seeking a single-vendor platform that handles wishlists plus loyalty, referrals, reviews, and VIP tiers will find both apps limited because they are single-purpose solutions. This leads to app sprawl and disconnected customer data across systems.

Pros & Cons

Hulk Advanced Wishlist — Pros

• Deep customization (JS/CSS, pixel tracking, themes).
• Multi-wishlist and multi-device sync.
• Strong analytics and Flow/POS compatibility.
• Clear tiered limits that support scaling.

Hulk Advanced Wishlist — Cons

• Higher-tier features come at higher monthly cost.
• More setup required to unlock advanced functionality.
• Some merchants may not need full customization and may overpay.

Listr: Wishlist + Reminder — Pros

• Simple setup and guest wishlist support.
• Reminder cadence (daily/weekly/monthly) and price-drop emails baked in.
• Low-cost Premium plan with unlimited items.
• Social proof count to influence purchases.

Listr: Wishlist + Reminder — Cons

• Fewer integrations and less developer-level customization.
• Smaller review base and lower overall rating.
• Limited POS/Flow support and export capabilities.

Migration & Exit Strategy

Switching wishlist solutions requires preserving customer expectations and wishlist data. Key steps to consider:

• Confirm export formats: CSV or structured JSON exports from the incumbent app.
• Communicate to customers if email-sent links will change or if they need to re-save items.
• Use the new app’s import tools (Hulk offers import/export on PRO and above) or work with a developer to map data fields.
• Test the migration on a development store or a subset of customers before a broad rollout.

Merchants planning to switch should request technical documentation from both developers and schedule migration steps around marketing activity to avoid disrupting reminder schedules or holiday gifting behavior.

Assessing Risk: Support, App Longevity, and Dependency

When adding any third-party app, evaluate:

• Active development and update cadence.
• Review history for long-term reliability signals (Hulk’s higher review count is favorable).
• The degree of lock-in (ability to export wishlist data).
• The potential requirement for additional apps to fill gaps (e.g., loyalty, reviews, referrals).

If the wishlist is a core retention lever, choose an app with documented export paths and stable support.

The Alternative: Solving App Fatigue with an All-in-One Platform

As stores scale, adding separate apps for wishlists, loyalty, referrals, and reviews creates operational overhead and fragmented customer data. This phenomenon — often called app fatigue — increases maintenance time, billing complexity, and integration friction.

App fatigue costs manifest as:

• Multiple monthly bills and overlapping feature sets.
• Duplicate customer touches (e.g., separate reminder emails from different apps).
• Fragmented analytics that make it hard to calculate true customer lifetime value.
• Increased theme and app compatibility issues that require developer time.

A different approach is to consolidate retention features into a single platform that handles wishlists plus adjacent retention tools. Growave positions that approach under the "More Growth, Less Stack" idea: unify wishlists, loyalty programs, referrals, and reviews to reduce tool sprawl and improve data coherence.

Why consolidation helps:

• A single data model ties wishlist behavior directly to loyalty and referral actions, making it easier to reward, segment, and re-engage customers.
• Centralized reporting surfaces the impact of wishlists on repeat purchase rate and LTV without stitching together multiple dashboards.
• One vendor reduces compatibility issues and streamlines support escalation.

Growave bundles wishlist functionality with loyalty, referrals, and reviews so merchants can consolidate retention features and reduce the number of discrete apps in their stack. For stores considering this path, the ability to consolidate retention features is a practical way to reduce both technical complexity and monthly overhead.

How Growave Addresses Common Wishlist Gaps

• Loyalty and Wishlist Linkage: Wishlisted items can be tied to loyalty events or reward actions, so wishlist interactions can feed into loyalty tiers and campaigns. Merchants can design loyalty and rewards that drive repeat purchases while using wishlist data to target incentives.
• Reviews and UGC from Wishlist Signals: Popular wishlisted items can be proactively pushed into review-request workflows, helping merchants to collect and showcase authentic reviews around products customers are already interested in.
• Unified Analytics: Rather than separate analytics for reminders, loyalty redemptions, and reviews, an integrated dashboard shows the full journey — from wishlisting to purchase and subsequent repeat behavior.
• Enterprise Capabilities: For high-growth merchants, Growave offers solutions tailored to larger operations, with features and support designed for solutions for high-growth Plus brands.

Growave is available on the Shopify App Store if a merchant prefers a streamlined installation process; installation is facilitated by the option to install Growave from the Shopify App Store. Merchants who want to evaluate pricing and plan differences can consolidate retention features by reviewing plan tiers.

Practical Benefits Compared to Single-Purpose Wishlist Apps

• Reduced Integration Overhead: Rather than wiring wishlist events to a separate loyalty app and a separate review tool, Growave natively connects these touchpoints.
• Lower Cumulative Costs: Paying one vendor can be better value for money when the combined features meet or exceed the functionality of multiple single-purpose apps.
• Consistent Customer Experience: Customers receive coordinated communications driven by the same rules engine, which reduces duplicated or conflicting messages.
• Easier Cross-Channel Campaigns: With wishlist events tied to loyalty and review flows, marketers can more easily create campaigns that convert wishlist interest into long-term engagement.

For teams that care about both technical simplicity and growing LTV, the ability to collect and showcase authentic reviews and run targeted loyalty campaigns from the same control panel is a compelling operational improvement.

How to Evaluate the Move to an Integrated Platform

When assessing Growave or a similar all-in-one solution, confirm:

• Which wishlist features are included and whether they match the merchant’s must-haves (multi-wishlist, import/export, reminders, price alerts).
• Integration requirements with existing tools like Klaviyo or POS systems.
• The migration path for historical wishlist data (export/import or API).
• Support for internationalization and Shopify Plus scenarios.

Merchants can review pricing and compare plan capabilities to estimate ROI by reviewing Growave’s pricing page; the pricing details help model short-term migration costs and long-term savings from consolidating tools (consolidate retention features).

Merchants can also learn from peers and see real-world examples by exploring customer stories from brands scaling retention, which illustrate how wishlist data becomes actionable when connected to rewards and reviews.

Decision Guide: Which Option Fits Which Merchant?

Hulk Advanced Wishlist is the strongest pick when:

• The store needs deep visual control and pixel-level tracking.
• There is a desire to tie wishlist activity into POS or Shopify Flow automations.
• The merchant expects to scale wishlists with import/export and multi-language support.
• Analytical rigor and custom work are planned.

Listr: Wishlist + Reminder is the strongest pick when:

• Speed of implementation and simple reminder cadence are key.
• The merchant wants a low-cost Premium plan with unlimited items.
• Social proof counts and simple shareable links are important conversion levers.
• Minimal developer resources are available.

Consider Growave when:

• The merchant intends to use wishlists alongside loyalty, referrals, and reviews and wants to reduce the number of separate vendors.
• Long-term retention and increasing customer lifetime value are strategic priorities.
• Consolidation of analytics and a single billing relationship is preferable.

Conclusion

For merchants choosing between Hulk Advanced Wishlist and Listr: Wishlist + Reminder, the decision comes down to priorities: design control, integration depth, and scale favor Hulk Advanced Wishlist; simplicity, reminder cadence, and low-cost unlimited usage favor Listr. Hulk’s 4.8 rating across 131 reviews points to a mature, well-received product for merchants who need advanced controls. Listr’s 4.3 rating with 27 reviews suggests a smaller, easy-to-adopt offering that performs well for its focus area.

Beyond choosing between two focused wishlist apps, it is important to consider the long-term cost and complexity of maintaining multiple single-purpose tools. An integrated retention platform can reduce app fatigue, unify customer data, and improve lifetime value by connecting wishlists to loyalty, referrals, and reviews. Merchants ready to evaluate a consolidated approach can review Growave’s pricing and decide whether consolidating retention features makes sense for their roadmap — explore plans and compare capabilities by visiting the Growave pricing page (consolidate retention features). More information is also available on the Shopify App Store, where merchants can install Growave from the Shopify App Store and review details.

Start Growave's 14-day free trial to see how a unified retention stack reduces app sprawl and accelerates repeat purchases. Start Growave's 14-day free trial

FAQ

Q: Which app is better if the goal is simply to send reminder emails about wishlist items? A: Listr is built around reminder cadence (daily, weekly, monthly) and price-drop notifications, so it is better suited to merchants whose primary objective is automated reminder emails. Hulk can also send price alerts and restock notifications, but Listr’s reminder cadence is a core feature.

Q: How do Shopify Flow and POS compatibility impact the choice between these two apps? A: Hulk Advanced Wishlist advertises Shopify Flow and POS compatibility, enabling more complex automations and integration with in-store experiences. If the business needs cross-channel workflows or wants wishlist events to trigger actions in Salesforce-like automations, Hulk is a stronger technical fit.

Q: How does an all-in-one platform compare to specialized wishlist apps? A: An all-in-one platform eliminates much of the integration and data fragmentation caused by single-purpose apps. By tying wishlists to loyalty, referrals, and review flows, a consolidated platform makes it easier to measure ROI, create coordinated campaigns, and reduce maintenance. For merchants who prioritize long-term retention and lower tool complexity, exploring integrated options such as Growave is worthwhile — see examples from other merchants by reviewing customer stories from brands scaling retention.

Q: If a store starts with a single-purpose wishlist app, how difficult is it to migrate to a consolidated platform later? A: Migration complexity depends on export/import capabilities and whether the target platform supports data mapping. Hulk provides import/export on mid-to-high tiers, which eases migration. Listr’s export capabilities should be verified before choosing it as a long-term solution. Regardless of the starting point, plan migrations carefully: export data, map fields, test on a subset of customers, and communicate changes to avoid disrupting reminder flows. For merchants considering an integrated solution, comparing plan details on the Growave pricing page helps assess migration and total cost of ownership (consolidate retention features).