Hulk Advanced Wishlist vs. Likely ‑ Like Me Button: Comparison

Introduction

Choosing the right retention and engagement tools is a frequent headache for Shopify merchants. Single-purpose apps can deliver quick wins, but each addition increases maintenance, theme conflicts, and monthly costs. Merchants must weigh feature set, ease of use, integrations, and long-term value when deciding between focused apps like Hulk Advanced Wishlist and Likely ‑ Like Me Button.

Short answer: Hulk Advanced Wishlist is a feature-rich wishlist solution that works well for merchants who want a save-for-later experience with sharing, multi-device sync, and automated alerts; Likely ‑ Like Me Button is a lightweight social-proof tool that adds a like button to product pages to surface popular items. For brands that want to reduce app sprawl and combine wishlists, loyalty, referrals, and reviews into one platform, a unified retention suite can provide better value for money than stacking several single-purpose apps.

This post provides an in-depth, feature-by-feature comparison of Hulk Advanced Wishlist and Likely ‑ Like Me Button. The goal is to give merchants the context they need to choose the right tool for their store or to consider an integrated alternative that reduces complexity and improves lifetime value.

Hulk Advanced Wishlist vs. Likely ‑ Like Me Button: At a Glance

Deep Dive Comparison

This section examines both apps across critical merchant concerns: core features, pricing and value, integrations, implementation and maintenance, analytics and reporting, design/customization, use cases, and support.

Features

Both apps aim to improve conversion and engagement, but they approach the problem from different angles.

Hulk Advanced Wishlist — Feature Profile

Hulk Advanced Wishlist presents as a full wishlist system, not just a single button. Key functional areas include:

• Wishlist creation and management:
  • Single or multiple wishlists per customer, with public or guest wishlist options.
  • Multi-device sync so customers keep their list across sessions and devices.
• Sharing and social reach:
  • Share wishlists via social links, email, or direct link; templates available for shared emails.
  • Options to “Buy from shared wishlist” for recipient convenience.
• Conversion-driving notifications:
  • Automated stock alerts, restock notifications, and price drop emails to recover intent.
  • Ability to incentivize purchases with special discounts on restock or low-stock events.
• Customization and tracking:
  • Full control over design, colors, fonts, texts, and ability to insert custom JS/CSS.
  • Supports Meta & GA4 pixel tracking for wishlist interactions and conversions.
• Reporting:
  • In-depth wishlist analytics and a Wishlist Dashboard that surfaces wishlisted SKUs and trends.
• Platform support:
  • Works with Shopify Flow and Shopify POS for syncing online and retail data.
  • Integrations with Klaviyo, Zapier, Google Sheets, Pagefly, and other storefront tools.

The feature list positions Hulk Advanced Wishlist as an outcome-focused app: help shoppers save, notify them when a product becomes actionable, and convert wishlists into sales. That makes it suitable for merchants focused on recovery of intent and social gifting flows.

Pros (features-focused):

• Strong conversion features (alerts, price-drop triggers).
• Robust sharing and “buy from wishlist” flows.
• Deeper analytics than simple like counters.
• Integrates with marketing automation via Klaviyo and Zapier.

Cons (features-focused):

• More moving parts to configure than a simple like button.
• Some capabilities depend on higher-priced plans for higher volume stores.

Likely ‑ Like Me Button — Feature Profile

Likely ‑ Like Me Button is deliberately narrow in scope: add a like button to product pages to surface popularity signals.

Key functional areas:

• Simple UI element:
  • A like button can be shown on product pages and featured product sections.
  • Customizable icons and colors to match brand styling.
• Analytics and export:
  • Real-time reporting on likes.
  • Ability to export "most liked" reports with product names and like counts.
• Installation emphasis:
  • Marketed as easy to install and lightweight, with unlimited likes.

Pros (features-focused):

• Extremely simple to implement and maintain.
• Low monthly price point makes it accessible.
• Provides straightforward social proof and product popularity metrics.

Cons (features-focused):

• Limited to engagement metrics; no native wishlist, sharing, or conversion automation.
• No built-in recovery flows (no price-drop/restock emails).
• Small review base and lower rating suggest variable merchant satisfaction.

Pricing & Value

Price is not just the monthly fee; it is the value returned in recovered revenue, reduced tool maintenance, and integration costs.

Hulk Advanced Wishlist Pricing

• DEVELOPMENT — Free (for partner development stores).
• STARTER — $4.90 / month
  • 1,000 wishlist items, public or guest wishlist, product recommendation, floating widget, social counter, custom JS/CSS.
• PRO — $14.90 / month
  • 10,000 wishlist items, import/export, multiple language support, custom JS/CSS.
• PRO PLUS — $29.90 / month
  • 50,000 wishlist items, share templates, buy from shared wishlist, broader sharing.

Assessment:

• Hulk’s price tiers scale with wishlist volume and sharing features. For merchants whose recovered revenue from wishlists outweighs the fee, the app is a clear ROI play.
• The $4.90 entry point is accessible; however, key features like high-volume items and buy-from-shared-wishlist live on higher tiers.
• Hulk provides more direct conversion mechanisms than a like button, which justifies the higher tiers for larger catalogs.

Likely ‑ Like Me Button Pricing

• Starter — $1.99 / month
  • Unlimited likes, simple installation, icon variety.
• Basic — $2.99 / month
  • Adds most-liked product reports, priority support.

Assessment:

• Very low price, which makes it attractive for cost-sensitive stores wanting a social-proof signal.
• Limited feature range means the app is inexpensive but offers fewer direct conversion levers than a wishlist that can trigger restock emails.

Value for money comparison:

• If the goal is to increase purchase conversion through saved intent and automated recovery, Hulk Advanced Wishlist offers better value for money because it actively drives purchases via notifications and sharing.
• If the objective is to add a light social-proof indicator and a simple popularity metric at minimal cost, Likely provides good value for money.
• However, both are single-purpose. Many merchants find multiple single-purpose apps add up. For merchants seeking consolidated capabilities (loyalty, wishlists, referrals, reviews), a unified platform can deliver stronger long-term value.

Integrations and Ecosystem Compatibility

Integrations can be decisive for stores relying on automations or multiple channels.

Hulk Advanced Wishlist:

• Notable integrations: Klaviyo, Zapier, Google Sheets, Shopify Flow, Shopify POS, Pagefly, Search Filter.
• Benefits:
  • Klaviyo and Zapier connectivity enables automated email flows and segmented marketing.
  • Shopify Flow and POS support allows richer omnichannel experiences and unified customer records.

Likely ‑ Like Me Button:

• No major integrations listed; the app focuses on in-theme functionality and exportable reports.
• Benefits:
  • Simplicity reduces integration risk.
  • Lack of integrations limits automated recovery and cross-channel campaigns.

Integration assessment:

• Hulk is stronger for stores that use email automation, POS sync, and advanced workflows.
• Likely is acceptable for stores that want a single UI tweak without tying the metric into their marketing stack.

Implementation, Theme Compatibility, and Maintenance

Ease of installation, theme conflicts, and ongoing maintenance affect total cost of ownership.

Hulk Advanced Wishlist:

• Requires theme placement for widgets and may involve customizations; custom JS/CSS is supported.
• Installing conversion tracking (Meta/GA4) requires configuration.
• More features mean more potential points of conflict with complex themes or page builders, but the app supports Pagefly and other tools.
• Ongoing maintenance is moderate—expect periodic checks when changing themes or major Shopify updates.

Likely ‑ Like Me Button:

• Simple installation and low-risk theme edits.
• Minimal maintenance beyond ensuring the like counts and icon styles align with theme updates.
• Very low technical overhead.

Maintenance assessment:

• Likely is lower maintenance due to limited functionality.
• Hulk requires more configuration initially but pays off with conversion-driving features; merchants should anticipate periodic checks and possible developer support for advanced customization.

Analytics and Reporting

Merchants need actionable data; the quality and granularity of reporting matters.

Hulk Advanced Wishlist:

• Wishlist Dashboard provides insight on most wishlisted items, customer patterns, and conversion rates from wishlists.
• Data can be exported or piped into analytics platforms via GA4 and integration partners.
• Ability to track wishlist events in analytics makes it possible to attribute recovered purchases.

Likely ‑ Like Me Button:

• Reports focus on like counts and most-liked products.
• Exportable CSV of likes is useful for merchandising decisions.
• Lacks direct conversion attribution to likes (no built-in recovery flows).

Reporting assessment:

• Hulk’s analytics are more geared to conversion optimization and recovery.
• Likely provides useful popularity signals but requires manual or external workflows to translate likes into purchases.

UX, Design, and Customization

How an app looks and feels on the storefront affects conversion.

Hulk Advanced Wishlist:

• Deep customization: icons, widget placement, fonts, headers, and the wishlist page itself.
• Floating widget and embedded wishlist options create flexible UX patterns.
• Share templates can be customized to maintain brand language.

Likely ‑ Like Me Button:

• Customizable icons and colors for the like button.
• Designed to be visually lightweight and match brand primary colors.
• Less surface area to customize compared to a full wishlist page.

Design assessment:

• Hulk offers more control for brands that want a bespoke wishlist experience.
• Likely is sufficient for stores that only need a visual popularity cue and minimal design changes.

Security, Privacy, and Data Ownership

Data retention, GDPR compliance, and ownership matter for merchant control.

Hulk Advanced Wishlist:

• Stores customer wishlists and event data that can be exported via import/export features.
• Integration with email platforms (e.g., Klaviyo) means consent flows and data use must comply with merchant privacy policies.

Likely ‑ Like Me Button:

• Likes are anonymous engagement signals in many setups; exportable counts reduce personal data exposure.
• Simpler data footprint generally reduces privacy complexity.

Privacy assessment:

• Hulk contains more customer-level data; merchants should audit consent capture and privacy policy language when enabling wishlists and share flows.
• Likely has a smaller footprint but also lower commercial potency.

Support and Community Signal

Number of reviews and ratings give a quick lens into merchant satisfaction and app maturity.

• Hulk Advanced Wishlist:
  • Reviews: 131
  • Rating: 4.8
  • Interpretation: A sizable review base with a strong rating suggests consistent merchant satisfaction. The breadth of features and integrations aligns with a mature product supported by active development.
• Likely ‑ Like Me Button:
  • Reviews: 10
  • Rating: 3.6
  • Interpretation: A small review sample and mid-range rating indicate limited traction and possibly mixed user experiences. Merchants should test the app carefully and verify support responsiveness.

Support assessment:

• Hulk’s larger review base and higher rating indicate more predictable support and ongoing development.
• Likely may offer fast resolution for simple requests but lacks broader social proof and maturity signals.

Practical Use Cases and Decision Guide

This section helps merchants match each app to practical store needs.

When Hulk Advanced Wishlist is a Strong Fit

• Stores that want to capture and convert passive intent:
  • Brands with medium-to-large catalogs benefit from wishlists that surface products customers intend to purchase later.
• Gift-driven categories:
  • For brands selling gifts, allow users to create multiple gift lists and share them with friends or family. The “buy from shared wishlist” feature shortens the path to purchase.
• Merchants already using email automation:
  • If a store uses Klaviyo or a similar platform, wishlist events can feed into email flows for stock alerts and price drops.
• Omnichannel retailers:
  • Shopify POS and Flow compatibility helps unify wishlist and retail workflows across channels.

Advantages:

• Converts saved intent into measurable revenue via alerts and incentives.
• Rich analytics enable merchandising and inventory decisions based on wishlisted items.

Practical tips:

• Enable restock and price-drop emails for high-intent SKUs.
• Customize share email templates to include direct buy links and discounts when appropriate.
• Use the Wishlist Dashboard to spot seasonal demand and plan inventory.

When Likely ‑ Like Me Button is a Strong Fit

• Small stores with limited tech resources:
  • If budget and developer time are constrained, a low-cost like button provides an engagement lift with minimal setup.
• Stores focused on social proof and product discovery:
  • Lifestyle brands that lean on product popularity as a trust signal can use likes to guide buyers.
• Test-and-learn shops:
  • Merchants wanting to test whether showing popular items impacts conversion can use Likely as a low-risk experiment.

Advantages:

• Simplicity and low monthly fee.
• Quick way to add a popularity indicator to product pages.

Practical tips:

• Use exportable like reports to inform merchandising and featured collections.
• Pair likes with on-site merchandising (e.g., “Most Liked” collection) to guide customers.

When Neither Single-App Model Is Enough

• High-growth brands that need multiple retention levers (loyalty, referrals, reviews, wishlist):
  • Combining wishlists and likes will require multiple apps, increasing maintenance and monthly costs.
• Teams prioritizing higher LTV and consistent retention strategies:
  • Single-purpose apps rarely deliver coherent loyalty loops or cross-program rewards.
• Merchants that need enterprise features:
  • Checkout extensions, headless APIs, or custom loyalty actions often require a platform designed for scale.

For these situations, consider a platform that unifies multiple retention tools and reduces the number of vendor relationships.

Migration, Coexistence, and Implementation Tips

Some merchants will test apps in parallel; others will migrate from one to another.

• Coexistence strategy:
  • Avoid visual clutter: do not show a like button and wishlist CTA in the same primary spot. Decide which action is higher priority for conversion.
  • Sync data intentionally: if both tools capture interest, export and unify like/wishlist data periodically for a single customer profile.
• Migration checklist for switching to a wishlist-first tool:
  • Export any engagement data (likes) to CSV before uninstalling the app.
  • Confirm theme clean-up to remove residual code or snippets left by the app.
  • Reconfigure analytics to capture new wishlist events (Meta, GA4).
• Data and privacy considerations:
  • Update privacy policies to reflect new data collection (wishlists, shares).
  • Ensure consent flows align with email marketing usage in automated alerts.
• Developer and QA:
  • Test on a development store when making theme changes.
  • Check mobile responsiveness for widgets and floating buttons across device sizes.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often face "app fatigue"—the friction and hidden costs from installing multiple single-purpose apps to achieve a full retention stack. App fatigue manifests as:

• Increased monthly spend and overlapping features.
• Greater technical debt and theme conflicts.
• Fragmented customer data across vendors.
• Slower execution when adding a new retention tactic.

An all-in-one retention platform reduces these problems by consolidating tools and centralizing customer data and workflows. Growave’s value proposition follows the "More Growth, Less Stack" approach: combine loyalty, wishlists, referrals, reviews, and VIP tiers in a single, integrated suite so merchants can focus on strategy rather than integrations.

Growave capabilities that directly address app fatigue:

• Loyalty and Rewards:
  • Merchants can build loyalty and rewards that drive repeat purchases without adding a separate loyalty app. This centralizes points, rewards, and VIP tiers alongside wishlist behavior to encourage return visits.
• Reviews & UGC:
  • Growave enables stores to collect and showcase authentic reviews and integrates review incentives with loyalty rules, so review collection contributes to retention rather than requiring a separate tool.
• Wishlist functionality:
  • Built-in wishlist tools replicate the key benefits of dedicated wishlist apps—save-for-later, sharing, and recovery—while keeping customer intent tied to loyalty and referral workflows.
• Integrations and Plus support:
  • Solutions for stores on Shopify Plus and enterprise setups reduce the need for custom integrations; see examples of solutions for high-growth Plus brands that emphasize unified retention across channels.
• Customer stories and proof:
  • See practical examples of customer success and how brands merge retention tactics in one stack by reviewing customer stories from brands scaling retention.

Implementing a single retention stack accomplishes:

• Fewer monthly vendors and lower cumulative cost when compared to multiple single-purpose apps.
• A coherent customer experience where earning points, saving items, and leaving reviews are part of a unified journey.
• Easier analytics: wishlist activity, referrals, and loyalty redemptions are available in one reporting layer.

For merchants who want a hands-on walkthrough, Growave provides options to explore capabilities in context. Book a personalized demo to see how combining wishlists with loyalty and reviews can reduce tool sprawl and increase LTV. This live walkthrough helps evaluate whether moving from separate apps to a single platform yields operational and revenue benefits.

Additional reasons merchants choose an integrated suite:

• Consolidated support and uptime guarantees reduce downtime risk tied to multiple vendors.
• Advanced features (e.g., custom reward actions and headless APIs) are available in higher-tier plans for growth-stage brands, negating the need for stitching together several apps.
• Pricing predictability and enterprise options make it easier to budget for growth—compare and consolidate retention features to see how a single monthly fee can replace several small subscriptions.

If testing is preferred before committing, merchants can also try the app from the Shopify listing and see how the integration behaves in their theme. Installers can install Growave on Shopify to evaluate fit before migrating more features.

Practical steps for merchants considering switching from multiple single-purpose apps to an integrated retention stack:

• Inventory existing apps and identify overlapping functionality (e.g., wishlist + loyalty + review incentives).
• Map customer journeys that currently touch multiple apps and identify which interactions should be contiguous (e.g., a saved wishlist item leading to a loyalty-based discount).
• Test consolidated flows in a staging environment, paying attention to payloads for analytics and email automation.
• Use demo or trial periods to compare operational overhead and ROI—Growave provides options to consolidate retention features and validate the business case for reducing app count.

Book a personalized demo to see how an integrated stack improves retention.

Head-to-Head Summary: Pick by Outcome

• Retention through saved intent and recovery:
  • Best choice: Hulk Advanced Wishlist. Its shareable lists, restock/price-drop alerts, and analytics are focused on converting saved interest into revenue.
• Low-cost social proof and product discovery:
  • Best choice: Likely ‑ Like Me Button. Cheap, low-risk, and quick to implement for stores that want a popularity indicator.
• Reducing tool sprawl, increasing LTV, and unified analytics:
  • Best choice: An integrated retention platform that combines wishlists, loyalty, reviews, and referrals into one system. This avoids multiple monthly fees and reduces integration complexity. Merchants interested in this path can consolidate retention features and compare setup options on the Shopify listing by choosing to install Growave on Shopify.

Implementation Checklist: Which Steps to Take Next

• If choosing Hulk Advanced Wishlist:
  • Review plan limits against expected wishlist items and volume.
  • Configure Klaviyo or email platform integrations to capture wishlist events.
  • Set up stock and price-drop alert templates with clear CTAs and expiration to create urgency.
  • QA wishlist sharing flow and "buy from shared wishlist" links.
• If choosing Likely ‑ Like Me Button:
  • Decide where to visually place the like button so it complements CTA hierarchy.
  • Export likes regularly to inform merchandising and featured collections.
  • Test impact on conversion by running A/B tests with and without the like indicator.
• If considering a consolidated option:
  • List current monthly costs and feature overlaps.
  • Schedule a demo or trial to walk through combined workflows, e.g., wishlist-triggered loyalty points or review incentives tied to loyalty programs.
  • Compare the effective monthly cost and operational overhead of multiple single-purpose apps vs. a single platform—see how easily one can consolidate retention features.

Conclusion

For merchants choosing between Hulk Advanced Wishlist and Likely ‑ Like Me Button, the decision comes down to intended outcomes. Hulk Advanced Wishlist is well suited for stores that need a robust, conversion-oriented wishlist system with sharing, notifications, and integrations that tie interest to purchase. Likely ‑ Like Me Button is a low-cost, low-friction option for merchants who only need a visibility cue showing product popularity.

If the priority is reducing app sprawl and building a coherent retention ecosystem—combining wishlists, loyalty, referrals, and reviews—an integrated platform provides stronger long-term value. Moving from multiple single-purpose tools to one unified suite simplifies maintenance, centralizes analytics, and aligns incentives that drive repeat purchases. Merchants can explore how to consolidate retention features or install Growave on Shopify to test a single-platform approach.

Start a 14-day free trial to evaluate Growave’s unified retention suite and see whether replacing several single-purpose apps with one platform improves margins and lifetime value.

FAQ

Q: Which app will increase conversions faster—Hulk Advanced Wishlist or Likely ‑ Like Me Button? A: Hulk Advanced Wishlist has more direct conversion levers (restock and price-drop notifications, buy-from-shared-wishlist) that can convert saved intent into purchases. Likely adds social-proof signals that can help discovery and trust, but it does not provide automated recovery features. For direct revenue recovery, a wishlist-first tool usually moves the needle faster.

Q: Can the like counts from Likely be used in marketing automation? A: Likely provides exportable reports of most-liked products, but it does not integrate natively with email platforms for event-based automation. To use like data in marketing, merchants must export and import or build a custom integration. Hulk Advanced Wishlist, by comparison, has connectors (e.g., Klaviyo and Zapier) that make automation easier.

Q: How difficult is it to switch from a single-purpose wishlist app to an integrated platform? A: Migration involves exporting any existing wishlist or engagement data, ensuring theme cleanup, and reconfiguring analytics to capture events in the new platform. The organizational benefit—fewer vendors, unified reporting, and consolidated workflows—often outweighs the transition costs. Merchants can book a personalized demo to assess migration steps and timelines.

Q: How does an all-in-one platform compare to specialized apps? A: All-in-one platforms trade the hyper-specificity of a single-purpose app for centralized functionality and simpler operations. For stores with multiple retention needs (wishlists, loyalty, referrals, reviews), an integrated solution reduces monthly fees, lowers maintenance, and improves cross-product workflows. For stores that only need one narrowly defined feature, a specialized app can be cheaper and faster to implement—but the long-term value of a unified stack often becomes clear as the store scales and retention strategy deepens.