Hulk Advanced Wishlist vs Fish Wishlist & Quote Request

Introduction

Navigating the Shopify App Store to find the right tools for customer retention and engagement can feel like a significant undertaking. Merchants often face a dilemma: choose highly specialized, single-function applications or seek out broader solutions that consolidate features. This decision carries implications for storefront performance, operational complexity, and the overall customer experience.

Short answer: For merchants prioritizing extensive customization and robust marketing automation around wishlists, Hulk Advanced Wishlist offers compelling features. Businesses with a strong B2B component, requiring quote requests and deep POS integration alongside wishlists, may find Fish Wishlist & Quote Request a more tailored fit. However, relying on multiple single-purpose apps can introduce inefficiencies, making integrated platforms a consideration for reducing operational overhead.

The purpose of this guide is to provide a detailed, feature-by-feature comparison of Hulk Advanced Wishlist and Fish Wishlist & Quote Request. By examining their core functionalities, customization options, pricing models, and ideal use cases, this analysis aims to equip merchants with the insights needed to make an informed decision for their specific business needs.

Hulk Advanced Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Deep Dive Comparison

Core Features and Workflows

Wishlist Creation and Management

Hulk Advanced Wishlist provides comprehensive functionality for shoppers to create and manage wishlists. It supports both public and guest wishlists, allowing unregistered users to save items. A significant advantage is the ability for customers to create multiple wishlists or gift lists, catering to different occasions or saving preferences. This feature can enhance customer engagement by allowing more organized browsing and future purchasing intent. The app also boasts multi-device synchronization, ensuring a consistent experience across various touchpoints. Merchants can view in-depth analytics about these wishlisted items from a dedicated dashboard, offering valuable insights into product popularity and customer interest.

Fish Wishlist & Quote Request also offers express wishlist functionality, emphasizing a fast setup and immediate usability. It integrates with checkout and customer account widgets, making the wishlist accessible within the existing Shopify customer journey. While the description does not explicitly mention multiple wishlists per customer, it highlights robust management of wishlists through Shopify POS, purchase history, and abandoned carts. This suggests a strong focus on operational efficiency for managing customer intent across different sales channels. The "Lightning" plan includes features like "Previously Purchased & Abandoned Cart," indicating a broader approach to tracking customer interest beyond just wishlist items.

Sharing and Engagement

Both apps recognize the power of social proof and sharing. Hulk Advanced Wishlist allows shoppers to share wishlists via social media, direct links, or email. This peer-to-peer sharing mechanism can significantly expand a store's reach and act as a powerful referral tool, especially for gift-giving occasions. The app also enables social counters, further encouraging engagement by showcasing product popularity. Incentivizing shoppers to purchase items on their wishlist through restock or low stock alerts, potentially with special discounts, is a key engagement strategy offered by HulkApps.

Fish Wishlist & Quote Request similarly enables customers to create wishlist links and leverage social proof widgets. While the specifics of social media integration are less detailed than Hulk's offering, the presence of sharing features aligns with modern e-commerce expectations. The app's strength in this area ties into its B2B focus, where sharing a curated list of products for approval or purchase within a business might be a crucial workflow.

B2B Functionality (Quote Request, Pricing)

This is where the two apps diverge significantly. Hulk Advanced Wishlist supports B2B use cases primarily through "save for later" shopping, leveraging Shopify Flow and Shopify POS integration to unify online and retail stores. While it aids in B2B sales recovery through notifications, it does not explicitly offer direct quote request functionality or B2B-specific pricing within the app description. Its strength lies in providing a robust wishlist foundation that B2B businesses can adapt within their broader sales strategies.

Fish Wishlist & Quote Request, as its name suggests, places a strong emphasis on B2B functionality. The "Trade" plan is explicitly "Designed for B2B" and includes a crucial "Request a Quote" function. This directly addresses a core need for B2B transactions, allowing customers to build a list and then request a custom quote rather than simply adding to a cart at standard prices. Furthermore, it supports B2B pricing, draft order integration from wishlists, auto invoicing, and a quantity picker on the wishlist, streamlining the B2B purchasing process. Its deep integration with Draft Orders is a significant advantage for businesses operating in wholesale or custom-order environments.

Automation and Notifications

Hulk Advanced Wishlist excels in marketing automation tied to wishlists. It enables merchants to send automated stock alerts, price drop emails, and restock notifications. These features are critical for converting saved items into purchases by creating urgency and providing timely reminders. The app's ability to "Incentivize shoppers to buy on restock, low stock by enabling special discounts" directly impacts conversion rates and customer retention. This proactive approach to customer engagement leverages data from wishlists to drive sales.

Fish Wishlist & Quote Request offers Klaviyo Integration and Shopify Flow Triggers, suggesting capabilities for automated communication. However, specific details about price drop, restock, or low stock notifications are not as prominently featured in its description as they are for Hulk. Its focus appears to be more on the transactional workflow, particularly for B2B, with features like "Previously Purchased & Abandoned Cart" aiding in recovery efforts. For comprehensive, wishlist-driven marketing automation, Hulk seems to offer a more dedicated suite of tools.

Multi-Device and Omnichannel Support (POS)

Both apps support omnichannel retail, integrating with Shopify POS. Hulk Advanced Wishlist mentions its ability to "unify online and retail stores with Shopify Flow & Shopify POS," indicating seamless data flow and workflow automation between channels. This is vital for businesses that manage inventory and customer interactions across both online and physical storefronts.

Fish Wishlist & Quote Request highlights its POS integration, allowing merchants to "Manage wishlists, purchase history & abandoned Carts" directly from the Shopify POS system. This deep integration is particularly valuable for retail staff who can assist customers in-store, retrieve their online wishlists, and help complete purchases, thus enhancing the overall customer experience and bridging the online-to-offline gap.

Customization and Branding

Design Flexibility

Customization is a strong suit for Hulk Advanced Wishlist. It allows full customization of design elements such as color, font, and text. Merchants can tailor the wishlist page, icon, and header to precisely match their store's branding and aesthetic. The inclusion of custom JS/CSS support, available even in the STARTER plan, provides developers and technically proficient merchants with granular control over the wishlist's appearance and behavior, ensuring a seamless brand experience. This level of design control is crucial for maintaining brand consistency and integrating the wishlist feature natively into the storefront.

Fish Wishlist & Quote Request offers "Extensive options to create an omnichannel custom wishlist shopping experience" and states "Lightning Fast Wishlist plus Quote Requests." While it promises customization, the explicit details regarding color, font, or custom JS/CSS are not specified in the provided data. Its emphasis on a "2 Minute Setup" suggests a focus on ease of deployment, which might imply a more templated approach to design out of the box, though it likely offers standard configuration options through its settings.

Language and Currency Support

For stores targeting international markets, multi-language and multi-currency support are essential. Hulk Advanced Wishlist explicitly lists "Multiple Language Support" in its PRO plan, making it suitable for global e-commerce operations. It also integrates with "Markets" and "Currency Converter Bear," indicating broader compatibility with Shopify's internationalization features.

Fish Wishlist & Quote Request also addresses global needs with "Markets: Multi language & multi currency support" as a core feature. This ensures that the wishlist and quote request functionalities can serve a diverse customer base, presenting product information and prices in their preferred language and currency. This is especially important for B2B operations that frequently deal with international clients.

Pricing Structure and Value Proposition

Free Plans and Entry Points

Both apps offer a free plan, providing an accessible entry point for new or smaller stores to test the functionality. Hulk Advanced Wishlist offers a "DEVELOPMENT" plan that is free for all partner development stores, allowing extensive testing before launch. Its first paid tier, "STARTER," is priced at an affordable $4.90 per month, including 1,000 wishlist items, guest wishlists, product recommendations, a floating widget, social counter, and custom JS/CSS. This makes advanced customization accessible even at lower price points.

Fish Wishlist & Quote Request's "Starter Wishlist" plan is also free and includes features like 2-minute setup, up to 100 customers, Shopify Flow Triggers, and Klaviyo Integration. This free tier is quite generous with its integrations but is capped at 100 customers, which could be quickly outgrown by expanding businesses.

Scaling Costs and Feature Tiers

Hulk Advanced Wishlist's pricing scales based on the number of wishlist items.

• STARTER: $4.90/month for 1,000 wishlist items.
• PRO: $14.90/month for 10,000 wishlist items, adding import/export and multiple language support.
• PRO PLUS: $29.90/month for 50,000 wishlist items, including "Buy from Shared Wishlist," and advanced sharing email templates. This tier structure means costs increase as customer engagement with the wishlist grows, which can be a predictable scaling model, though it necessitates monitoring wishlist item counts.

Fish Wishlist & Quote Request's pricing tiers are structured differently, focusing more on feature unlocks and unlimited usage rather than item counts.

• Starter Wishlist: Free (up to 100 customers).
• Lightning: $40/month for unlimited wishlists, free migration, checkout upsell, account page extension, and previously purchased/abandoned cart tracking. This is a significant jump from the free plan but unlocks core functionality for growth.
• Trade: $90/month, specifically for B2B, adding the Request a Quote function, draft order creation, auto invoicing, and quantity picker. The "Lightning" plan offers "Unlimited wishlists" which removes the scaling concern based on item count, providing peace of mind for high-volume stores. However, the step up from free to $40 per month is substantial and might be a barrier for some small businesses.

Total Cost of Ownership Considerations

When comparing the value for money, merchants need to consider their specific needs. Hulk Advanced Wishlist offers a more granular scaling based on wishlist item volume and keeps its advanced customization and marketing automation features relatively accessible across its lower-cost tiers. For B2C stores focused on converting wishlists through automated marketing, it might offer a lower total cost of ownership for those specific features.

Fish Wishlist & Quote Request's higher entry price for its "Lightning" and "Trade" plans is justified by its specialized B2B features like quote requests and draft order integration, which often command a premium due to their complex transactional nature. For a B2B store, the operational efficiencies gained from these features could easily outweigh the higher monthly fee, making it a better value for money in that specific context. Businesses needing robust B2B capabilities might find Fish's offering reduces manual effort and improves workflow efficiency, leading to less overhead than trying to custom-build such features or stack multiple apps.

Integrations and Ecosystem Fit

Key App Integrations

Integrations are crucial for any Shopify app to function effectively within a merchant's existing tech stack. Hulk Advanced Wishlist integrates with a broad array of popular apps and Shopify features:

• Shopify POS, Shopify Flow, Currency Converter Bear, Wholesale Pricing Discount B2B, Hulk Mobile App Builder, Klaviyo, Zapier, Google Sheets, Markets, Pagefly, Search Filter. This extensive list demonstrates Hulk's commitment to being a central part of a store's marketing, sales, and operational ecosystem. Its integration with Klaviyo and Zapier, in particular, allows for highly sophisticated automation and data synchronization with external marketing platforms and over 5,000 other apps.

Fish Wishlist & Quote Request also offers valuable integrations:

• Checkout, Shopify POS, Customer accounts, Shopify Flow, Flow Checkout Extensibility, Klaviyo, Draft Orders. The explicit mention of "Checkout Extensibility" and "Draft Orders" highlights its deep integration into Shopify's core commerce functionalities, especially for B2B workflows. Its Klaviyo integration allows for email marketing automation, similar to Hulk.

Shopify Flow and POS Synergy

Both apps leverage Shopify Flow and Shopify POS, which are critical for omnichannel strategies and automating store workflows. Hulk Advanced Wishlist uses Shopify Flow to "Build workflows & unify online and retail stores," suggesting flexible automation possibilities triggered by wishlist actions. Fish Wishlist & Quote Request also utilizes "Shopify Flow Triggers" in its free plan, enabling merchants to automate tasks based on wishlist activities. Its deep Shopify POS integration, allowing management of wishlists and purchase history in-store, creates a seamless omnichannel experience where sales associates can directly assist customers with their saved items.

Analytics, Reporting, and Data Insights

For data-driven decision-making, analytics are paramount. Hulk Advanced Wishlist explicitly offers "in-depth analytics about wishlisted items of clients on Wishlist Dashboard." This data can provide insights into customer preferences, popular products, and potential demand, informing inventory management, marketing campaigns, and product development. Tracking Meta & GA4 pixels further enhances attribution and audience targeting capabilities.

Fish Wishlist & Quote Request's description does not explicitly detail a dedicated analytics dashboard for wishlists. While its integration with Klaviyo and Shopify Flow suggests data can be routed for analysis in other platforms, the app itself is not highlighted for its internal reporting capabilities beyond tracking "Previously Purchased & Abandoned Cart" data. Merchants prioritizing direct, in-app wishlist insights might find Hulk's offering more transparent.

Reliability, Support, and Merchant Trust

Review Volume and Ratings Analysis

Social proof from other merchants is a key indicator of reliability and satisfaction. Hulk Advanced Wishlist has a substantial number of reviews (131) with a high average rating of 4.8 stars. This extensive feedback base indicates a mature, widely adopted, and generally well-regarded application within the Shopify ecosystem. A large volume of positive reviews suggests consistent performance and effective support.

Fish Wishlist & Quote Request has a perfect 5-star rating, but based on a much smaller sample size of 7 reviews. While a 5-star rating is excellent, the low review count means there is less collective merchant experience to draw upon regarding its long-term reliability, scalability, and performance under various conditions. New apps often start with high ratings from early adopters, but the true test comes with broader adoption.

Developer Reputation and Support Cues

HulkApps is a well-established developer in the Shopify ecosystem, known for a suite of applications. Their history and the significant number of reviews for Hulk Advanced Wishlist suggest a robust support infrastructure. The app's feature set and extensive integrations also imply ongoing development and maintenance.

Native App Co, the developer for Fish Wishlist & Quote Request, offers "White Glove Installation available by our team" and "Free Migration from Other Apps" (Lightning plan). These services suggest a strong commitment to customer onboarding and support, particularly for complex B2B setups or transitions from other wishlist apps. While newer, this hands-on approach can be very valuable for merchants seeking dedicated assistance.

Performance, Compatibility, and Operational Overhead

Storefront Impact

The performance of a Shopify app is critical to user experience and SEO. Both apps emphasize efficiency. Fish Wishlist & Quote Request specifically mentions "Lightning Fast Wishlist," implying optimized code for minimal impact on page load times. Hulk Advanced Wishlist's focus on customizable design also suggests attention to how the feature integrates visually and functionally without compromising storefront speed. However, with any app, especially those offering rich features and integrations, performance should always be monitored.

Shopify Plus Readiness

For high-growth and enterprise-level stores using Shopify Plus, an app's readiness for advanced features and scalability is essential. Hulk Advanced Wishlist's integration with Shopify Flow and its ability to handle up to 50,000 wishlist items (Pro Plus) suggest it can support significant scale. Its "Works With" list includes "Shopify Flow" and "Markets," which are critical for Plus merchants.

Fish Wishlist & Quote Request also integrates with "Shopify POS," "Customer accounts," and "Shopify Flow," which are common across Plus environments. The depth of its B2B features, including Draft Orders and Quote Request, aligns well with the complex requirements often found in larger B2B operations using Shopify Plus. The "Flow Checkout Extensibility" also points to its compatibility with advanced Shopify Plus checkout customization. Both apps appear to be compatible with Shopify Plus environments, though a direct claim of "Shopify Plus Ready" is not explicitly stated for either.

When evaluating app fit, an enterprise-level merchant would benefit from considering capabilities designed for Shopify Plus scaling needs. Such a merchant needs features aligned with enterprise retention requirements and robust support for advanced storefront and checkout requirements.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants frequently encounter "app fatigue" – a state characterized by an excessive number of single-function applications. This leads to tool sprawl, where managing multiple dashboards, logins, and configurations becomes cumbersome. App fatigue can also create fragmented data across various platforms, making it difficult to gain a holistic view of customer behavior and marketing performance. Furthermore, maintaining consistent customer experience becomes a challenge when different app interfaces present varying designs or interaction patterns. The cumulative costs of stacked subscriptions, coupled with the integration overhead, can significantly inflate a store's operational expenses and add unnecessary complexity.

Growave approaches this challenge with a "More Growth, Less Stack" philosophy, offering an integrated retention platform that consolidates essential customer engagement tools. Rather than installing separate apps for loyalty, reviews, referrals, and wishlists, Growave provides these functionalities within a single, unified system. This strategy aims to reduce operational overhead, simplify data management, and create a cohesive customer experience across all touchpoints.

For instance, where a merchant might use one app for wishlists and another for sending marketing emails based on those wishlists, Growave brings these capabilities together. It provides not just a wishlist feature, but integrates it deeply with loyalty points and rewards designed to lift repeat purchases. This holistic view of the customer journey allows merchants to connect wishlist activity directly to broader retention programs that reduce reliance on discounts, fostering lasting customer relationships.

Beyond wishlists, Growave helps merchants by collecting and showcasing authentic customer reviews, a critical component of social proof that supports conversion and AOV. By centralizing these functions, Growave helps businesses achieve practical retention playbooks from growing storefronts, drawing on customer stories that show how teams reduce app sprawl. This integrated approach ensures that all engagement efforts—from saving products to earning loyalty points and submitting reviews—contribute to a single, comprehensive customer profile. When considering a clearer view of total retention-stack costs, an all-in-one solution often presents a more predictable and often lower total cost of ownership compared to piecing together multiple single-function applications. An integrated platform helps with selecting plans that reduce stacked tooling costs, optimizing overall retention spend.

An all-in-one platform like Growave also addresses the need for consistent brand experience and simplified data management. With all tools residing under one roof, the potential for inconsistent user interfaces is minimized, and customer data is unified, leading to more informed marketing and personalized engagement strategies. Businesses can review the Shopify App Store listing merchants install from to understand how an integrated platform is valued by other store owners. For those evaluating feature coverage across plans, Growave offers robust options, including capabilities designed for Shopify Plus scaling needs, supporting advanced storefront and checkout requirements for high-growth businesses.

Whether a store needs VIP tiers and incentives for high-intent customers, reward mechanics that support customer lifetime value, or review automation that builds trust at purchase time, an integrated platform handles these aspects coherently. This consolidation allows teams to focus more on strategy and less on managing disparate tools, ultimately leading to improved repeat purchase rates and enhanced customer lifetime value. Planning retention spend without app sprawl surprises becomes significantly easier with a unified platform.

Conclusion

For merchants choosing between Hulk Advanced Wishlist and Fish Wishlist & Quote Request, the decision comes down to their primary business model and feature prioritization. Hulk Advanced Wishlist stands out for its extensive customization options, powerful marketing automation around wishlists (price drops, restock alerts), and in-depth analytics. It is an excellent choice for B2C-focused stores or mixed-model businesses that aim to actively convert wishlists into sales through a feature-rich, highly branded experience. The numerous positive merchant feedback and app-store performance signals from its extensive review count further bolster its standing as a reliable tool.

Conversely, Fish Wishlist & Quote Request is a strong contender for businesses with a significant B2B component, offering integrated quote requests, B2B pricing, draft order creation, and deep Shopify POS integration. Its focus on streamlining B2B workflows and quick setup makes it a compelling option for wholesale or custom-order businesses seeking operational efficiency. While its review count is smaller, its 5-star rating indicates strong satisfaction among its users. The choice between these two apps ultimately hinges on whether a merchant prioritizes advanced B2C-style wishlist engagement and conversion or specialized B2B transaction and workflow capabilities.

However, as businesses scale and their retention strategies evolve, the challenges of managing multiple single-function apps become more apparent. The "app fatigue" of juggling various tools for loyalty, reviews, referrals, and wishlists can lead to fragmented customer data, inconsistent user experiences, and escalating costs. An integrated platform, such as Growave, offers a strategic alternative by consolidating these essential retention features into a single solution. This approach not only reduces tool sprawl but also fosters a more cohesive customer journey, allowing businesses to map costs to retention outcomes over time more effectively. Such a platform is designed to provide a tailored walkthrough based on store goals and constraints, simplifying the complexities of building a robust retention strategy. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

How do wishlist apps improve customer retention?

Wishlist apps improve customer retention by allowing shoppers to save products they are interested in for later, acting as a powerful reminder and reducing immediate purchase pressure. This feature helps capture intent, even if a customer isn't ready to buy immediately. By offering automated notifications for price drops or restocks, merchants can re-engage interested customers and convert saved items into purchases, thereby fostering repeat visits and purchases. This proactive engagement strengthens the customer relationship over time.

What role do B2B features play in a wishlist app?

For B2B businesses, wishlist features often go beyond simple "save for later." They become tools for efficient procurement and customized purchasing. Features like "Request a Quote" allow business customers to build a list of desired items and then negotiate pricing or terms, which is crucial for wholesale transactions. Integration with draft orders, B2B pricing, and quantity pickers streamlines the bulk purchasing process, reducing manual back-and-forth and improving overall operational efficiency for both the merchant and their business clients.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform like Growave offers a suite of integrated features (e.g., wishlists, loyalty programs, reviews, referrals) within a single application, contrasting with specialized apps that focus on one specific function. The primary advantage of an all-in-one solution is reduced app sprawl, simplified data management, and a more consistent customer experience. It typically leads to lower total cost of ownership, less integration overhead, and a unified view of customer data. While specialized apps might offer deeper features for their niche, the all-in-one approach prioritizes synergy across different customer touchpoints to drive comprehensive growth. Merchants can evaluate a pricing structure that scales as order volume grows across such platforms.

Is a free plan sufficient for a growing Shopify store?

A free plan can be an excellent starting point for new or very small Shopify stores to test an app's core functionality and understand its value proposition without upfront investment. However, for growing stores, free plans often come with limitations such as customer caps, restricted features, or branding requirements that may quickly become insufficient. As a store scales, more advanced features like expanded wishlist item capacity, in-depth analytics, advanced marketing automations, or B2B functionalities usually require an upgrade to a paid plan. Evaluating specific store needs and projected growth is key to determining when to transition from a free plan to a paid one.