Hulk Advanced Wishlist vs Fish Wishlist & Quote Request

Introduction

Choosing the right wishlist app for a Shopify store is more than ticking a feature list—it's about finding software that supports retention, reduces friction at checkout, and fits the business model (B2C, B2B, omnichannel). Shopify merchants face a crowded market of single-purpose and multi-feature apps. Picking the wrong tool can create integration headaches, recurring costs, and lost opportunities for repeat revenue.

Short answer: Hulk Advanced Wishlist is a budget-friendly, feature-rich wishlist focused on customization and marketing triggers, making it a strong pick for stores that want a configurable wishlist without heavy B2B complexity. Fish Wishlist & Quote Request is tightly positioned toward merchants that need fast setup, omnichannel wishlist functionality and built-in B2B features like request-a-quote and draft orders. For merchants who want to avoid app sprawl and combine wishlists with loyalty, reviews, referrals, and VIPs, a unified retention platform such as Growave is often the better value-for-money choice.

This post compares Hulk Advanced Wishlist and Fish Wishlist & Quote Request across features, pricing, integrations, onboarding, support, and practical use cases. The goal is to help merchants select the right tool for their growth goals—and then explain when an integrated platform is a smarter long-term option.

Hulk Advanced Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Feature Comparison

Core Wishlist Functionality

Hulk Advanced Wishlist focuses on a fully customizable wishlist interface that blends into store branding. It supports multiple wishlists per customer, public or guest wishlists, social sharing, and cross-device sync. The app also includes wishlist analytics so merchants can see which products attract saves and to drive remarketing.

Fish Wishlist emphasizes speed and omnichannel flow. It offers quick setup, widgets for account and checkout, and links wishlists to POS purchase history. Fish also exposes wishlist links and social proof widgets intended to convert saved items into purchases.

• Hulk strengths:
  • Granular design customization (colors, fonts, icons).
  • Guest and public wishlist options.
  • Analytics dashboard for tracking saved items.
  • Automated stock and price-drop alerts to re-engage shoppers.
• Fish strengths:
  • Rapid installation and express wishlist widgets.
  • Tight POS connection and omnichannel purchase data.
  • Social proof widgets to surface popular wishlisted items.
  • Wishlist links that simplify sharing and buying.

Both apps offer basic wishlist fundamentals—save, share, and retrieve. Hulk leans toward visual and behavioral customization (useful for brand consistency and targeted messaging). Fish prioritizes speed-to-value and cross-channel conversion for merchants operating retail + online.

B2B & Quote Request Functionality

Fish distinguishes itself with built-in Request a Quote, draft order creation from wishlists, auto-invoicing, and quantity pickers—features that address wholesalers and trade buyers. Its Trade plan explicitly targets B2B sellers.

Hulk supports B2B flows via Shopify Flow and wholesale pricing integrations but lacks a native quote workflow equivalent to Fish’s Trade tier.

• Fish is stronger for:
  • Wholesale and B2B stores needing a direct quote-to-order path.
  • Sellers that require draft-order creation and invoicing from wishlists.
• Hulk is stronger for:
  • Stores that need lighter B2B capabilities integrated into a customizable consumer wishlist without the overhead of draft order tooling.

If the store handles regular B2B orders, Fish’s objective features reduce manual work for sales teams. If B2B needs are occasional or handled through separate processes, Hulk’s integration-friendly approach may be sufficient.

Marketing & Recovery: Alerts, Emails, and Integrations

Hulk puts marketing automation near the center of the wishlist experience. Price-drop emails, restock notifications, and integration with analytics platforms like GA4 and Meta allow merchants to build remarketing workflows around wishlists. It provides in-app templating for shared wishlist emails and offers discounts tied to restock or low-stock triggers.

Fish offers Shopify Flow triggers and Klaviyo integration, enabling similar automated outreach, though the promotional messaging appears more oriented toward social proof and checkout widget upsells rather than extensive email templating inside the app.

• Hulk advantages:
  • Native stock/price alert emails and discount triggers.
  • Explicit support for GA4 and Meta tracking to measure wishlist-driven conversions.
• Fish advantages:
  • Quick Flow triggers and Klaviyo hooks for merchants that already use Flow/Klaviyo flows.
  • Checkout and account widgets that intercept customers near conversion.

For email-first merchants focused on lifecycle campaigns, Hulk’s built-in alerts can reduce dependency on external automation for simple workflows. For merchants with advanced Flow/Klaviyo ecosystems, Fish integrates well into existing funnels.

Sharing, Social Proof, and Conversion Tools

Both apps prioritize sharing, but their approaches differ.

Hulk supports robust sharing via social, email, and web links, and includes a social counter to display wishlist popularity. It also supports direct buying from shared wishlists on higher tiers.

Fish packs social proof widgets and shareable wishlist links designed to drive traffic and conversions quickly. Its social proof features emphasize urgency and popularity metrics to influence purchase decisions.

• For virality and referral-style sharing, Hulk’s public lists and buy-from-shared-wishlist feature (Pro Plus) are useful.
• For on-site persuasion and rapid conversions, Fish’s widgets and social proof integrations may convert better where speed and POS integration matter.

Customization & Design Control

Hulk’s value proposition is customization. Merchants can adjust colors, fonts, text, and widget position, and use custom JS/CSS. That allows the wishlist to feel native to the storefront.

Fish prioritizes ease of setup and performance; customization exists but is more focused on placement and widget behavior than deep design control.

If brand cohesion matters—for example, premium merchants requiring pixel-perfect onboarding—or if landing pages need the wishlist to match complex themes, Hulk offers better control. For stores where speed and minimal configuration are priorities, Fish reduces time to launch.

Pricing & Value

Pricing is a critical decision driver. Both apps follow tiered models, but the structure and included features differ.

Hulk Advanced Wishlist Pricing Overview

• DEVELOPMENT: Free for partner development stores (test-only).
• STARTER: $4.90 / month — 1,000 wishlist items, public/guest wishlist, floating widget, product recommendation, social counter, custom JS/CSS.
• PRO: $14.90 / month — 10,000 wishlist items, import/export, multiple language support, custom JS/CSS.
• PRO PLUS: $29.90 / month — 50,000 wishlist items, buy from shared wishlist, email templates, social/web sharing.

Hulk’s pricing is modest and scales by wishlist item volume. For stores with many SKUs or heavy wishlist use, moving up a tier is predictable. The $4.90 starter plan offers substantial functionality for a low monthly fee.

Fish Wishlist & Quote Request Pricing Overview

• Starter Wishlist: Free — 2 minute setup, up to 100 customers, Flow triggers, Klaviyo integration.
• Lightning: $40 / month — Unlimited wishlists, migration from other apps, checkout upsell, account page extension, abandoned cart and purchase history features.
• Trade: $90 / month — Designed for B2B: request a quote, create draft orders, auto invoicing, quantity picker.

Fish’s entry tier is free but limited to small customer volume. The Lightning plan jumps to $40 which includes unlimited lists and checkout integrations. Trade is a specialized, higher-priced B2B tier.

Price-to-Value Assessment

• Hulk is clearly the value-for-money option for stores prioritizing cost-effective wishlist features and design control. Its low entry price gives small stores meaningful capability.
• Fish offers a clear B2B path, but the mid-tier pricing is higher. For stores that need the B2B workflow and POS/draft order features, Fish may justify its cost. For stores that only need wishlist basics, Fish’s paid plans can feel expensive.

Overall, Hulk provides a lower barrier to entry and predictable scaling based on wishlist item volume. Fish is priced for merchants that need enterprise workflows and omnichannel coherence.

Integrations & Ecosystem Fit

Native & Third-Party Integrations

Hulk Advanced Wishlist integrates with a range of tools and Shopify features: Shopify POS, Shopify Flow, Klaviyo, Zapier, Google Sheets, Markets, PageFly, Search & Filter apps, and others. This breadth is helpful for merchants building workflows across marketing, analytics, and retail.

Fish integrates with Checkout extensions, Shopify POS, customer accounts, Shopify Flow, Klaviyo, Draft Orders, and POS systems. Fish’s tight draft order and POS coupling is a meaningful advantage when selling across channels.

• Hulk is strong for merchants using marketing stacks (Klaviyo) and who want to instrument GA4/Meta tracking from the wishlist.
• Fish is strong for merchants that rely on Shopify POS and need wishlist-to-draft-order flows or offline fulfillment.

Data Portability & Migration

Hulk supports import/export of wishlist data on Pro and Pro Plus plans, which simplifies migration and reporting. Fish advertises free migration from other apps on the Lightning plan, which reduces friction for merchants moving to Fish.

If migration is a priority, Fish’s migration assistance could be decisive. If the merchant prefers to retain full control over data exports and custom analytics, Hulk’s import/export functionality is a plus.

Onboarding, Support & Documentation

Onboarding Speed

• Fish markets a near-instant setup with its Express Wishlist and 2-minute setup on the Starter plan. That appeals to stores needing speed.
• Hulk may require more configuration to fully match store branding, especially when leveraging custom CSS/JS—but the tradeoff is a more polished result.

Customer Support & Reputation

• HulkApps has amassed 131 reviews with a 4.8 rating—an indicator of established usage and consistent merchant satisfaction.
• Fish has a smaller sample size: 7 reviews with a 5.0 rating. The higher rating signals strong experiences among current users but the low review count limits statistical confidence.

Hulk has a longer track record and broader community footprints. Fish shows strong feedback among early users and claims white-glove installation, which can be attractive for merchants that want hands-on setup.

Documentation & White-Glove Services

• Fish explicitly offers white-glove installation and emphasizes expedited support for higher tiers.
• Hulk provides customization guidance and connections to common marketing platforms. Merchants comfortable with making adjustments can use built-in customization; those wanting professional setup may still engage HulkApps or a developer.

If the store needs rapid, assisted onboarding, Fish’s white-glove option is valuable. If the merchant prefers to DIY with rich customization options, Hulk’s documentation and features support that path.

UX, Performance & Theme Compatibility

Widget Performance & Theme Impact

Both apps rely on widgets embedded in storefront themes. Differences matter for page load and theme compatibility.

• Hulk stresses customization and tracking compatibility (Meta & GA4). Custom JS/CSS is supported, giving developers control to optimize performance.
• Fish markets lightning-fast setup and lightweight widgets. The emphasis on speed is crucial for conversion-focused merchants.

Testing in the actual storefront is essential. Widget placement, lazy loading, and script size affect Core Web Vitals. Both vendors are likely to iterate to minimize impact, but merchants with performance-sensitive themes should test before committing.

Mobile & POS Experience

Both apps support mobile usage, but Fish emphasizes POS integration and omnichannel behavior—storing wishlist history across devices and POS systems. Hulk supports Shopify POS and Flow integrations but positions itself more as a web-first wishlist.

For merchants with significant in-store sales, Fish’s POS-centric features may offer better continuity between online wishlists and offline purchase records.

Security, Privacy & Compliance

Both apps operate under Shopify's app model and inherit platform security protections. Specific considerations:

• Data Handling: Hulk and Fish both integrate with third-party services (Klaviyo, Zapier). Merchants should review each app’s data-sharing details and privacy policies.
• Consent & Tracking: Hulk explicitly mentions GA4 and Meta tracking compatibility—merchants must ensure cookie consent and tracking compliance in regions with privacy regulations.
• Payment & Draft Orders: Fish’s draft order and invoicing flows introduce added responsibility for financial processes and invoicing security—merchants should align internal processes to safeguard PII.

Merchants in regulated industries or operating in strict privacy jurisdictions should request vendor documentation about data processing before enabling advanced integrations.

Practical Use Cases & Recommendations

Best For Small-to-Mid B2C Stores on a Budget

• Use Hulk Advanced Wishlist when:
  • The priority is low monthly cost with robust design control.
  • Wishlist-driven email flows and price-drop alerts are needed without building complex B2B workflows.
  • Merchants want to instrument GA4/Meta pixels and collect analytics around saved items.

Hulk’s $4.90 starter plan provides a practical entry point with meaningful features.

Best For B2B Sellers and Omnichannel Retailers

• Use Fish Wishlist & Quote Request when:
  • The business needs request-a-quote, quantity pickers on wishlists, draft order creation, and auto-invoicing.
  • There is a heavy reliance on POS continuity and retail staff need wishlist visibility.
  • Quick setup and white-glove installation are priorities.

Fish’s Trade plan explicitly addresses wholesale processes and sales-team workflows.

Best For Merchants That Want Fewer Apps & Higher LTV

• Consider an integrated retention platform when:
  • The goal is to increase customer LTV and reduce tool sprawl.
  • The business needs loyalty programs, referrals, reviews, and wishlists working together to improve retention.
  • Managing multiple apps for adjacent functions (wishlist + reviews + loyalty) is causing maintenance and performance problems.

This article later introduces Growave as an alternative that consolidates these functions into a single platform.

Costs Beyond Monthly Fees

When evaluating price, consider these hidden or downstream costs:

• Integration build time and developer hours for theme customization.
• Data synchronization with CRMs or email platforms (setup with Klaviyo, Omnisend).
• Ongoing maintenance when Shopify or theme changes require updates to widgets.
• Opportunity cost from missed conversions if wishlist alerts or social proof widgets are not optimized.

Fish’s higher tiers reduce some operational overhead by offering white-glove services and built-in B2B flows. Hulk’s lower entry price reduces monthly burn but may require more hands-on configuration to achieve the desired results.

Metrics to Track After Installation

To assess the ROI of a wishlist solution, monitor these KPIs:

• Wishlist-to-purchase conversion rate (percentage of wishlisted items that convert).
• Average order value (AOV) uplift from wishlist-driven purchases.
• Repeat purchase rate among customers who use wishlists.
• Email click-through and conversion from restock/price-drop alerts.
• POS conversion from wishlists for omnichannel stores.

Both Hulk and Fish enable tracking for many of these metrics, though the specific analytics experience differs.

Migration Considerations

If moving from an existing wishlist app:

• Export wishlist data if possible (Hulk supports import/export on paid tiers).
• Fish offers free migration on its Lightning plan—an operational benefit for fast migration.
• Validate SKU mapping and customer associations after migration to avoid losing data.

A seamless migration reduces churn and preserves the historical behavioral signals tied to wishlists.

The Alternative: Solving App Fatigue with an All-in-One Platform

Using multiple single-purpose apps for wishlist, loyalty, reviews, and referrals often creates "app fatigue"—a fragmented tech stack that increases recurring costs, creates integration gaps, and amplifies maintenance work. Each additional app adds another update cycle, another billing line, and more places where data can break.

Growave positions its product with a "More Growth, Less Stack" philosophy to directly address these issues. Rather than stitching together a wishlist tool, a loyalty program, and separate review widgets, Growave provides an integrated retention suite so merchants can centralize lifecycle features and analytics. Merchants can consolidate retention features and reduce overhead by moving wishlist, loyalty, referrals, and review workflows into one platform.

• Benefits of consolidation:
  • Unified customer profiles and reward triggers—wishlists can directly create incentives in loyalty programs.
  • Fewer integration points with critical systems like Klaviyo, POS, and checkout.
  • Single-source analytics for retention and LTV measurement.

Growave includes a wishlist module alongside loyalty, referrals, reviews, and VIP tiers. Merchants can build loyalty and rewards that drive repeat purchases while also managing wishlists within the same interface.

Growave’s product pages and resources cover examples and customer outcomes; merchants can view customer stories from brands scaling retention to see how integrated retention stacks affect repeat purchase behavior. Growave also supports collect and showcase authentic reviews as part of the same retention framework, which means social proof, referrals, and wishlists can trigger coordinated campaigns.

For merchants who want to evaluate costs, the Growave plans and pricing are transparent—merchants can compare Growave plans and pricing to see which tier fits current order volumes and support needs. Growave is also available to install from the Shopify App Store for quick evaluation and testing.

To see how an integrated platform works in practice and to align features with business goals, many merchants find value in a guided product walkthrough. Book a personalized demo to see how an integrated retention stack improves retention. (Book a demo link)

How Growave Replaces Multiple Single-Purpose Apps

• Loyalty & Rewards: Create custom earning actions, redeemable rewards, and VIP tiers that can use wishlist behaviors as triggers.
• Wishlist: Native wishlist functionality integrated with loyalty points and referral triggers so saved items can power campaigns.
• Reviews & UGC: Natively collect reviews and leverage them in onsite widgets—no separate review app required.
• Referrals: Turn reviews and wishlists into referral opportunities that reward both referrers and new customers.
• Shopify Plus & Enterprise Support: For stores on higher plans or headless setups, Growave provides enterprise features. Merchants looking for solutions for high-growth Plus brands can evaluate the enterprise capabilities.

Because the wishlist is part of the same product, merchants benefit from fewer integration points and aligned UX across loyalty, reviews, and referral experiences. That reduces friction for customers and simplifies governance for teams managing retention programs.

Integrations & Extensibility with Growave

Growave integrates with common stacks—Klaviyo, Omnisend, Recharge, Gorgias, and popular page builders—making it straightforward to extend workflows without adding separate apps. More merchants can consolidate retention features without sacrificing the ability to connect to existing tech.

Growave’s support and onboarding options vary by plan. Merchants can explore tailored onboarding and a migration path that reduces the time and complexity of replacing multiple single-purpose tools.

Comparing Value: Two Apps vs. One Suite

• Cost: Paying for multiple best-of-breed apps can surpass the price of a single integrated platform once merchant needs expand beyond wishlist basics.
• Maintenance: Each app has updates, support cycles, and potential compatibility issues. One platform consolidates that responsibility.
• Data: Retention outcomes improve when wishlist behavior, loyalty earning, and referral attribution are in the same dataset.

Merchants should map their growth goals to total cost of ownership—monthly app fees plus implementation and maintenance overhead—rather than just the base price of a wishlist app.

Secondary Resources & Feature Pages

Merchants interested in the loyalty and review features that come with an integrated solution can evaluate specific modules such as loyalty and rewards that drive repeat purchases and the ability to collect and showcase authentic reviews. To see how other merchants have implemented these strategies, review customer stories from brands scaling retention.

For thorough evaluation, compare plans and pricing on Growave’s site and consider installing from the app store:

• Compare Growave plans and pricing
• Install Growave from the Shopify App Store

All of these links are useful for merchants assessing whether to consolidate tools or continue with a best-of-breed wishlist approach.

Migration & Implementation Checklist

If choosing to switch or consolidate tools, use this checklist (non-numbered) as a practical roadmap:

• Audit existing wishlist data and export where possible.
• Map wishlist events to loyalty triggers, review prompts, and email automation.
• Test wishlist widgets in staging for theme compatibility and performance impact.
• Validate Flow/Klaviyo triggers and connections after migration.
• Train CX and retail teams if POS integration or draft-order workflows are part of the new tool.
• Monitor key KPIs post-launch, especially wishlist-to-purchase conversion and repeat rate.

A careful migration reduces customer friction and preserves the value captured in historical wishlist behavior.

Conclusion

For merchants choosing between Hulk Advanced Wishlist and Fish Wishlist & Quote Request, the decision comes down to priorities:

• Choose Hulk Advanced Wishlist if cost-effective, highly customizable wishlist functionality and built-in marketing alerts are the primary goals.
• Choose Fish Wishlist & Quote Request if rapid setup, omnichannel POS connections, and B2B quote/draft-order workflows are required.

For merchants who want to avoid app sprawl and build longer-term retention, consider a unified platform that centralizes wishlist, loyalty, reviews, and referrals. Consolidating these functions improves data continuity and reduces maintenance overhead. Learn more or compare Growave plans and pricing to evaluate the consolidated approach. Install and test the platform by choosing to install Growave from the Shopify App Store.

Start a 14-day free trial to see how a unified retention stack accelerates growth. (Start a free trial)

Frequently Asked Questions

Which app is better for stores that sell both to consumers and wholesale customers?

Fish Wishlist & Quote Request is better suited to hybrid stores that need native request-a-quote functionality, draft orders, and auto-invoicing. Hulk Advanced Wishlist supports wholesale pricing integrations and Flow triggers but does not include a built-in quote-to-draft-order lifecycle.

If budget is the primary concern, which option provides better value for money?

Hulk Advanced Wishlist offers lower entry pricing (starting at $4.90/month) and scales predictably by wishlist items, delivering strong value for stores that need wishlist customization and basic marketing triggers. Fish’s free starter is limited in customer count, and meaningful features require higher-priced plans.

How does an all-in-one platform compare to specialized apps like these?

An all-in-one platform reduces tool sprawl, aligns retention workflows (loyalty, wishlist, reviews, referrals), and centralizes customer data. That can improve customer lifetime value and reduce the total cost of ownership compared to running multiple single-purpose apps.

For a merchant using Klaviyo and Shopify POS, which app integrates more smoothly?

Both apps integrate with Klaviyo and Shopify Flow. Fish emphasizes POS integration and omnichannel continuity, which may be preferable when retail and online activity must sync closely. Hulk offers broad integrations and strong analytics, which benefits merchants focused on marketing automation.

Additional resources and product pages: review loyalty and rewards that drive repeat purchases, see how to collect and showcase authentic reviews, and explore customer stories from brands scaling retention. If interested in the hands-on experience, merchants can install Growave from the Shopify App Store or compare Growave plans and pricing.