Hulk Advanced Wishlist vs. CP24 Advanced Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common challenge for Shopify merchants who want to convert browsing intent into repeat purchases. Wishlists can capture purchase intent, power targeted re-engagement, and provide insights into product demand—but not all wishlist apps are built the same. This comparison examines two focused options—Hulk Advanced Wishlist from HulkApps and CP24 Advanced Wishlist from CloudPlug24—to help merchants decide which fits their store needs.

Short answer: Hulk Advanced Wishlist is well suited for merchants who want a polished, highly customizable wishlist widget and a broad set of integrations at accessible price points. CP24 Advanced Wishlist is a solid pick for stores that value web push re-engagement and prefer a very light starter cost. For merchants who want to reduce app bloat and consolidate retention features into one platform, an integrated suite such as Growave often offers better long-term value.

This post provides a feature-by-feature, impartial comparison of Hulk Advanced Wishlist and CP24 Advanced Wishlist across functionality, pricing, integrations, implementation, analytics, support, and real-world fit. After the direct comparison, a practical alternative is presented for merchants tired of single-point solutions.

Hulk Advanced Wishlist vs. CP24 Advanced Wishlist: At a Glance

Feature Comparison

Wishlist Core Capabilities

Save & Sync

Hulk Advanced Wishlist supports multi-device sync, guest or account-based wishlists, and multiple wishlist creation—features that match quality UX expectations for shoppers who switch devices. CP24 also supports guest wishlist and multiple wishlists with device sync, so both apps cover the basics expected from a modern wishlist.

• Hulk strengths: clear multi-device syncing and support for both public/guest wishlist flows.
• CP24 strengths: similar save and sync functionality with a compact setup.

Multiple Wishlists & Sharing

Both apps allow shoppers to create several wishlist collections and share them by link, email, or social platforms. Hulk places emphasis on share templates and buy-from-shared wishlist capabilities on higher plans; CP24 supports sharing and shows wishlist counts on product pages.

• Hulk advantage: built-in templates and email sharing workflows designed to turn shared lists into purchases.
• CP24 advantage: share features plus web push integration that can augment sharing-driven re-engagement.

Reminder & Recovery Triggers

Automated triggers—price drop, restock, and low-stock alerts—are available in both apps. Hulk advertises automated stock alerts, price-drop emails, and restock notifications that can be tailored to drive urgency. CP24 emphasizes price-drop and low-stock reminders and adds web push as an additional channel for those alerts.

• Hulk: focused on email automation with discount incentives and integration points for marketing platforms.
• CP24: focuses on web push as a lightweight channel to bring visitors back quickly.

Visual Customization

Hulk Advanced Wishlist offers extensive customization: fonts, colors, text, icons, and custom JS/CSS. It highlights ensuring tracking for Meta & GA4 pixels, which is important for accurate conversion and retargeting measurement. CP24 is described as fully configurable and responsive across devices, with manageable front-store text for non-English languages.

• Hulk is the stronger option for teams that want pixel-perfect brand alignment and advanced front-end control.
• CP24 provides satisfactory visual controls for stores that need simpler configuration and multilingual adjustments.

Advanced Features & Monetization

Product-Level Insights

Hulk offers an in-depth Wishlist Dashboard that shows wishlisted item analytics—helpful for merchandising and inventory planning. CP24 also includes a metrics dashboard and detailed reports on wishlisted items in paid plans.

• Hulk provides richer merchandising workflows, including linking wishlist trends into promotional campaigns.
• CP24 still gives useful metrics but emphasizes quick action via push notifications.

Incentives & Discounts

Hulk explicitly supports incentivizing purchases on restock or low stock by enabling special discounts. CP24’s documentation does not highlight built-in discount workflows tied to wishlist activity; it focuses more on reminders and push reach.

• Merchants looking to drive immediate conversions from wishlists via discounts may find Hulk’s built-in options better aligned.

Buy From Shared Wishlist

Hulk’s PRO PLUS plan mentions “Buy from Shared Wishlist,” a helpful conversion shortcut for gift lists or shared shopping. CP24 supports sharing and brings users back through push, but buy-from-shared wishlist is not emphasized.

Multi-Channel & POS

Shopify Flow & POS

Hulk integrates with Shopify Flow and Shopify POS, enabling unified workflows for online and in-store experiences, which is valuable for merchants that operate hybrid sales channels. CP24 does not list POS or Flow integration.

• For stores using Shopify POS or wanting automation through Flow, Hulk offers more direct enterprise-leaning capabilities.

Web Push

CP24 highlights web push as a central capability—collecting push tokens from visitors and customers and using push campaigns to bring shoppers back. Hulk does not prominently advertise built-in web push; its strength is in email automation and platform integrations.

• CP24 excels for merchants that want push notifications natively within a wishlist app without integrating a separate push app.

Localization & Language Support

Hulk advertises multiple language support on its PRO plan and customization of front-store text; CP24 states full manageable front-store text to support non-English languages. Both cater to multi-language stores, though the depth of localization controls will vary.

Integration Summary

Native Integrations

Hulk lists integrations with Klaviyo, Zapier, Google Sheets, POS, Flow, Markets, and common page builders. That allows data to be moved into email flows and reporting systems with less custom work.

CP24 does not provide an extensive list of third-party integrations in the supplied data, but it does include push campaign capabilities and dashboard reporting.

• Hulk is stronger for merchants using email platforms like Klaviyo and wanting to bake wishlist events into existing automations.
• CP24 provides meaningful immediate re-engagement through push, which may reduce the need for complex integration for some stores.

Pricing and Value

Pricing is a practical decision for most merchants. Both apps offer low entry points but differ in capacity and what’s unlocked at each tier.

Hulk Advanced Wishlist Pricing

• DEVELOPMENT: Free (for partner development stores)
• STARTER: $4.90 / month — 1,000 wishlist items, public/guest wishlist, floating widget, social counter, product recommendation, custom JS/CSS
• PRO: $14.90 / month — 10,000 wishlist items, import/export, multiple language support
• PRO PLUS: $29.90 / month — 50,000 wishlist items, buy from shared wishlist, share email templates, multi-channel sharing

Hulk’s pricing scales by wishlist item volume and unlocks advanced features and customization incrementally. For many merchants, the Starter plan offers a strong value-for-money entry with useful features. The higher tiers begin to target stores with larger catalogs, higher traffic, or more complex needs.

CP24 Advanced Wishlist Pricing

• FREE: Free — Share wishlist, metrics dashboard, visitor/guest wishlist, welcome & push campaign, up to 100 wishlist items/month, up to 100 push impressions/month
• BASIC: $2.99 / month — Detailed reports, multiple wishlist, price-drop & low-stock reminders, up to 2K wishlist items/mo, up to 10K push impressions/mo
• PROFESSIONAL: $9.99 / month — 10K wishlist items/mo, 50K push impressions/mo, unlimited sessions
• ENTERPRISE: $19.99 / month — 25K wishlist items/mo, 100K push impressions/mo, unlimited sessions

CP24’s free tier provides a clear path for small stores or stores testing the wishlist+push concept. Higher plans increase push impressions and wishlist capacity. The presence of a free plan gives low-risk experimentation for merchants on a tight budget.

Value Considerations

• For stores that need both strong customization and integrations with email & automation platforms, Hulk’s pricing remains competitive and provides direct hooks into existing marketing stacks.
• For stores that want an inexpensive entry and prioritize web push as the main re-engagement channel, CP24 delivers strong early value and a sensible upgrade path.
• Neither Hulk nor CP24 is positioned as a multi-function retention platform; both are single-purpose or narrowly focused. That creates potential tool stacking if a merchant also needs loyalty programs, referrals, or reviews.

Integrations & Ecosystem Fit

Email & Marketing Platforms

Hulk explicitly lists Klaviyo and Zapier among its integrations, enabling wishlist events to trigger email flows and other automations. That’s crucial for turning intent into revenue through targeted messaging.

CP24's core value is web push; while useful, push campaigns generally complement rather than replace email marketing. The lack of an explicit list of integrations means merchants relying on complex email flows may need custom work to transport wishlist data.

Page Builders & Front-End Tools

Hulk states compatibility with Pagefly and Search Filter tools, indicating attention to front-end integrations for conversion optimization. CP24's responsive, configurable front-end design works well for most themes but does not prominently list page-builder integrations.

Platform-Level Tools

Hulk has Shopify POS and Flow in its compatibility list, making it attractive for omnichannel retailers. CP24 does not list these connections, so it is better suited to pure-play online stores.

Implementation, UX, and Developer Considerations

Installation & Setup

Both apps are marketed for quick setup via the Shopify App Store. Hulk’s inclusion of custom JS/CSS implies more control but may require developer input for advanced customizations. CP24’s emphasis on an easy configuration and push campaign setup suggests a no-code-friendly approach.

Theme Compatibility & Customization

Hulk’s approach includes specific support for tracking pixels (Meta & GA4), and custom styling to match a store’s theme. That reduces visual friction but increases setup complexity for teams without front-end experience.

CP24’s responsive configuration and multilingual front-store text are friendly for stores that need quick localization without deep front-end edits.

Performance & Load Impact

Wishlist apps often add scripts to storefronts. Hulk’s customization (JS/CSS injection) provides flexibility but requires care to avoid performance regressions. CP24’s lean approach with built-in push could be lighter, but real-world impact depends on how scripts are executed and whether CDN optimizations are used.

Merchants should test Lighthouse metrics and frontend performance after installing either app, and consider script loading strategies (deferred loading, async) if performance is a priority.

Analytics, Reporting & Business Insights

Out-of-the-Box Reporting

Hulk offers an in-depth Wishlist Dashboard reporting on wishlisted items and shopper behavior, which is valuable for inventory planning and merchandising.

CP24 includes a metrics dashboard and detailed reports on wishlisted items—paired with push impressions data—helping merchants measure the effectiveness of re-engagement.

Event Tracking & Attribution

Hulk explicitly mentions attention to Meta & GA4 tracking, which helps merchants attribute conversions and measure the impact of wishlist-driven campaigns. CP24 does not prominently advertise pixel-level tracking but offers campaign-level metrics via push impressions and wishlist counts.

For merchants that require precise attribution of revenue to wishlist activity, Hulk’s emphasis on tracking is a notable advantage.

Support, Reviews & Community

Reviews and Ratings

• Hulk Advanced Wishlist: 131 reviews, 4.8 rating (Shopify)
• CP24 Advanced Wishlist: 6 reviews, 5.0 rating (Shopify)

A higher review count provides more confidence in consistency and long-term reliability. Hulk’s 131 reviews give a broader sample of merchant outcomes. CP24’s perfect 5.0 score is promising but limited by the small sample size; fewer reviews mean less statistical certainty.

Developer & Vendor Support

HulkApps is an established developer in the Shopify ecosystem with multiple apps and a history of updates and integrations. That often equates to faster feature development and more mature support channels.

CloudPlug24 appears focused on the wishlist + push niche. Support levels may be adequate for onboarding, but merchants should evaluate responsiveness via the app listing or direct contact.

Documentation & Resources

Hulk tends to provide detailed docs on customization and integrations, which helps stores with non-standard themes. CP24 offers straightforward documentation geared toward getting push campaigns and wishlist workflows set up quickly.

Data Privacy & Compliance

Wishlist apps collect customer identifiers and activity data. Both apps should be evaluated for:

• How they store customer tokens and wishlists
• Compliance with local privacy laws (GDPR, CCPA)
• Options to purge data on request
• How push tokens are managed and whether explicit consent flows are implemented

CP24’s web push flow requires careful consent handling. Hulk’s integrations with email platforms require secure data transfer to third-party systems. Merchants should review each vendor’s privacy policy and contact support for specifics on data residency and deletion workflows.

Performance & Scalability

Wishlist Volume Limits

Hulk’s pricing tiers are clearly tied to wishlist item counts (1,000 up to 50,000). CP24 sets monthly wishlist item caps across plans (100 up to 25K wishlist items/month). Merchants with large catalogs and heavy user activity should pick plans that match expected wishlist volume to avoid unexpected throttling or overage behaviors.

High-Traffic Stores

Hulk’s integrations with Shopify Flow and POS and their higher tiers are designed to support larger retailers. CP24’s higher plans increase push impressions capacity and wishlist item allowances, but the app is more oriented toward growing stores rather than enterprise-scale deployments.

Use Cases and Which App Fits Best

Best For Merchants Who Should Consider Hulk Advanced Wishlist

• Stores that require extensive visual customization to match brand design.
• Merchants wanting deep integration with email and automation platforms (like Klaviyo).
• Retailers that use Shopify POS or Shopify Flow and require omnichannel wishlist functionality.
• Merchants who want analytics that inform merchandising and inventory decisions.
• Stores that plan to use discounting or incentives tied to wishlist activity.

Best For Merchants Who Should Consider CP24 Advanced Wishlist

• New or small stores that want a low-cost entry and easy setup.
• Merchants who want built-in web push to complement or replace email reminders.
• Stores that prioritize lightweight re-engagement with push impressions over advanced integration.
• Brands testing wishlist features without significant upfront spend.

Neither Is Best If:

• A merchant wants loyalty, referrals, reviews, and wishlists managed under one roof without adding multiple apps. In that case, an integrated retention platform should be considered to avoid app bloat and fragmented data.

Pros and Cons Summary

Hulk Advanced Wishlist

• Pros:
  • Strong customization and tracking support.
  • Integrations with Klaviyo, Zapier, POS, and Flow.
  • Scalable wishlist item tiers with buy-from-shared-wishlist and discount workflows.
  • Larger review base (131 reviews, 4.8 rating) offering social proof.
• Cons:
  • More configuration options may require developer time.
  • Focused on wishlist and related automation only — additional retention features require more apps.

CP24 Advanced Wishlist

• Pros:
  • Free tier and very low-cost entry-level plan.
  • Native web push capabilities for quick re-engagement.
  • Simple setup and multilingual front-store text options.
  • High rating (5.0) but limited review volume (6 reviews).
• Cons:
  • Smaller review sample; less visible integration footprint.
  • Fewer advanced automation or POS/Flow integrations for omnichannel needs.
  • Single-purpose focus could add to app sprawl if other retention tools are needed.

Real-World Migration & Operational Notes

• When switching wishlist apps, expect a migration process for wishlisted items and user tokens. Hulk lists import/export in Pro tiers; CP24 offers import/export capabilities depending on plan. Confirm migration tools before switching to avoid data loss.
• Plan for email and push campaign updates if wishlists trigger automations. Hulk’s integration with Klaviyo simplifies this; CP24’s push-nature may require parallel email strategies.
• For stores with high conversion sensitivity, stage the change in a development store (both vendors provide testing paths) and monitor KPIs: add-to-wishlist rate, wishlist-to-cart conversion, email/push click-through, and average order value for converted wishlist items.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants that adopt multiple single-purpose apps for wishlists, loyalty, reviews, and referrals quickly confront "app fatigue." Each new app adds administrative overhead, billing complexity, separate data silos, and potential performance impacts. Consolidating retention and engagement tools minimizes friction and often improves outcomes by enabling cross-feature workflows.

Growave positions itself on the principle of "More Growth, Less Stack"—an argument that consolidating critical retention features into one platform reduces complexity while improving customer lifetime value. Growave combines loyalty programs, referrals, reviews & UGC, wishlist, and VIP tiers in a single suite, reducing the need to stitch separate apps together.

• For merchants looking to consolidate retention features and reduce tool sprawl, Growave lets stores consolidate retention features under one monthly plan rather than manage multiple bills and integrations.
• Growave’s wishlist is embedded into a broader retention strategy, enabling wishlist events to feed into loyalty or referral flows and drive repeat purchases.
• Stores can use loyalty and rewards that drive repeat purchases to convert wishlist intent into structured reward triggers, increasing lifetime value.
• Growave also helps merchants collect and showcase authentic reviews which complement wishlist data to improve product merchandising and trust signals.

Why an Integrated Platform Changes Outcomes

• Data cohesion: Wishlist activity, reward status, and referral behavior live in one place, making it easier to segment customers and trigger layered campaigns (e.g., reward points when someone buys from a shared wishlist).
• Reduced integration overhead: Rather than wiring wishlist events into separate email and reviews systems, a single platform handles orchestration and attribution.
• Simpler reporting: Cross-feature reports show how wishlists feed into loyalty and review behaviors, which informs more effective lifetime value strategies.

Where Growave Fits Compared to Hulk & CP24

• Merchants that want the advanced customization or POS/Flow hooks offered by Hulk may still appreciate the combined retention features Growave provides—making it possible to avoid additional apps while retaining important integrations. See how Growave’s solutions for high-growth Plus brands support enterprise needs.
• Merchants attracted to CP24’s web push + wishlist convenience can get wishlist functionality alongside loyalty and reviews inside Growave, reducing the need for separate push and wishlist tools. Explore customer stories from brands scaling retention to see how integrated stacks perform.
• Growave’s pricing tiers are designed to reflect a decision to consolidate multiple retention features into a single cost structure rather than paying separately for multiple single-purpose apps. Merchants can evaluate plans with a free trial and scale as order volume grows.

If deeper evaluation is needed, merchants can book a personalized demo to see how an integrated retention stack accelerates growth. This direct walkthrough can highlight how wishlist data powers loyalty and review workflows without adding more apps.

Practical Examples of Consolidated Workflows

• When a customer saves an item to a wishlist, the platform can automatically trigger a small incentive or reward tier reminder that nudges them toward purchase—this flow typically requires multiple apps if using single-purpose tools.
• Wishlist-to-review funnels can be configured so that after purchase from a wishlist, encouragement to leave a review is tailored according to loyalty status, improving review rates and UGC quality.
• VIP tier promotions can be targeted at customers with high wishlist engagement, encouraging early access purchases that reduce inventory risk.

Implementation Checklist When Choosing Between Single Apps and an Integrated Suite

• Confirm wishlist capacity and expected growth—match plan quotas (wishlist items or monthly caps) to forecasts.
• Determine whether web push is a must-have channel or if email automation plus loyalty incentives will suffice.
• Evaluate the importance of POS and Shopify Flow integration for omnichannel stores.
• Audit current app stack: count overlapping features and consider whether consolidation could cut costs and complexity.
• Request clear migration paths for wishlist data, especially for stores with historical wishlist activity that matters for personalization.

Conclusion

For merchants choosing between Hulk Advanced Wishlist and CP24 Advanced Wishlist, the decision comes down to specific priorities. Hulk Advanced Wishlist is a strong choice for stores that need deep visual customization, robust tracking, and integrations with POS, Flow, and email platforms; its larger review base (131 reviews, 4.8 rating) speaks to consistent merchant adoption. CP24 Advanced Wishlist is attractive for cost-sensitive stores and those that want native web push as a primary re-engagement channel; its 5.0 rating is promising, though based on a smaller review set (6 reviews).

For merchants seeking more than a wishlist—those who want to increase retention, lift lifetime value, and reduce the overhead of managing many single-purpose apps—an integrated retention platform can deliver better long-term value. Growave’s approach helps merchants consolidate retention features across loyalty, referrals, reviews, and wishlist, and supports both growth-stage stores and enterprise needs. If the goal is to scale retention while minimizing stack complexity, consider exploring Growave’s pricing and availability on the Shopify App Store to compare what consolidation looks like in practice.

Start a 14-day free trial to see how consolidating wishlist, loyalty, and reviews into one platform reduces app fatigue and improves retention: Explore pricing and start your trial.

FAQ

How do Hulk Advanced Wishlist and CP24 Advanced Wishlist differ in terms of automation and integration?

Hulk focuses on email-based automation, integrations with platforms like Klaviyo and Zapier, and Shopify Flow/ POS connections—useful for merchants that want wishlist events baked into existing automations. CP24 emphasizes web push notifications for rapid re-engagement and provides dashboard reporting, but lists fewer third-party integrations, so merchants relying on complex email flows may need additional work.

Which app offers better value for merchants on a tight budget?

CP24 has a free tier and lower entry pricing, making it attractive for experimentation and very small stores. Hulk’s Starter tier is affordable and offers more customization and integration options; for stores that will leverage those features, Hulk can represent better value for money despite a slightly higher starting price.

Can these apps handle multilingual stores and international audiences?

Both apps list support for multiple languages and configurable front-store text, making them usable on multilingual stores. Merchants with complex localization needs should validate specific language handling, currency support, and right-to-left requirements with each vendor prior to committing.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform reduces integration overhead and data fragmentation by combining wishlist, loyalty, referrals, and reviews into one system. This often leads to cleaner workflows (wishlist actions triggering rewards or review prompts), consolidated reporting, and fewer monthly bills. Single-purpose apps can excel in focused features (e.g., advanced customization or native push), but they often require additional tools to cover the broader retention stack—creating complexity and potential performance tradeoffs.