Growave: Loyalty & Wishlist vs. Wizy Wishlist: An In-Depth Comparison

Introduction

Choosing the right app for Shopify stores is rarely simple. Merchants must balance cost, functionality, merchant experience, site performance, and future growth plans when deciding whether to install a single-purpose app or an integrated retention platform.

Short answer: Growave: Loyalty & Wishlist is best for merchants who want an integrated retention stack that combines loyalty, referrals, reviews, wishlist, and VIP tiers into one platform and who plan to scale over time. Wizy Wishlist is a low-cost, single-purpose wishlist tool that can suit merchants who only need a lightweight wishlist popup or page and are focused on keeping monthly costs minimal. For merchants who value long-term retention and consolidation of tools, Growave offers better value for money.

This post provides an in-depth, feature-by-feature comparison of Growave: Loyalty & Wishlist and Wizy Wishlist to help merchants pick the right tool for their current needs and growth trajectory. The analysis covers core features, pricing and value, integrations, support, implementation, and merchant fit. The comparison remains objective and data-driven, and it concludes with an explanation of how an all-in-one approach addresses common limitations of single-purpose apps.

Growave: Loyalty & Wishlist vs. Wizy Wishlist: At a Glance

Deep Dive Comparison

Features

Core Functionality and Scope

• Growave: Growth-oriented retention suite combining multiple tools into one product: loyalty and rewards programs, VIP tiers, referrals, product reviews and UGC, wishlist, and merchant analytics. The app targets merchants who want to retain customers and drive repeat purchases through integrated tactics.
• Wizy Wishlist: Focused on wishlist creation and management. It provides wishlist pages or popup widgets that let customers save items and return later to purchase. It does not include loyalty, referral, or review systems.

Why scope matters: single-function tools are often easier to install and require little setup. Integrated platforms require more configuration but produce compounded retention effects when loyalty, referrals, and reviews work together.

Wishlist Features — Head-to-Head

Growave

• Wishlist available on all plans including Free.
• Integrates wishlist with back-in-stock emails and purchase flows.
• Wishlist works with customer accounts and supports persistent lists that can be connected to loyalty and email flows.
• Customization options increase at higher plans, with account extension and bespoke page designs available on Plus.

Wizy Wishlist

• Offers a pop-up or standalone wishlist page.
• Button and page customization available.
• Controls for wishlist storage limits based on plan (500–10,000).
• Simple control panel with statistics.

Practical takeaway: Wizy provides a lightweight wishlist that can be deployed quickly. Growave’s wishlist is more strategic because it connects to loyalty, reviews, and back-in-stock flows—features that convert saved intent into purchases.

Loyalty, Rewards, and VIP Programs

Growave

• Full loyalty and rewards engine with points, custom actions, and redemption rules.
• VIP tiers to segment and reward high-value customers.
• Points expiration, gift card integration, and Shopify POS support for in-store redemptions (Growth and Plus tiers).
• Custom reward actions and checkout extensions available on Plus.

Wizy Wishlist

• No built-in loyalty, rewards, or VIP tiers. The app focuses exclusively on saving items.

Practical takeaway: Merchants that want to increase repeat purchase rates and lifetime value need a loyalty system. Growave includes this capability; Wizy does not.

Referrals and Virality

Growave

• Built-in referral program functionality with fraud protection on paid tiers.
• Referral incentives tied to points and discounts to encourage customer invitations.

Wizy Wishlist

• No referral program. Requires additional apps to add referral functionality.

Practical takeaway: Referrals are a common growth lever for DTC brands. Growave’s integrated referrals reduce the need for a separate referral app.

Reviews and User-Generated Content (UGC)

Growave

• Review collection, widgets, and integrations for Google Shopping Reviews and Instagram UGC (on Growth/Plus).
• Automated review request email series part of Entry plan features.

Wizy Wishlist

• No review or UGC features.

Practical takeaway: Product reviews and UGC drive conversion and social proof. Growave bundles these features, which is useful for brands that want to consolidate review collection alongside loyalty and wishlist.

Customization, Theming, and Headless Support

Growave

• Extensive customization options across plans; full design control and API/SDK support on Plus for headless commerce.
• Ability to tailor brand appearance and loyalty pages, and to extend account pages with loyalty widgets.

Wizy Wishlist

• Customizable button and page, with limited UI controls suitable for most themes.
• No headless support or advanced checkout extensions.

Practical takeaway: For stores with unique storefronts or headless architectures, Growave’s Plus plan offers technical options that Wizy lacks.

Checkout, POS, and Account Integration

Growave

• Designed to work with Shopify Checkout, POS, and Customer Accounts.
• Checkout extensions and POS loyalty QR on higher plans ensure loyalty is accessible at payment and in-store.

Wizy Wishlist

• No checkout or POS extensions noted. Wishlist functionality primarily lives on storefront pages or popups.

Practical takeaway: If loyalty and wishlist need to be available across checkout and POS, Growave provides that cross-channel capability.

Analytics and Reporting

Growave

• Provides reporting across loyalty, referrals, and reviews. Priority support and onboarding for Growth/Plus add analytic setup assistance.
• Integrates with analytics and email providers for deeper attribution.

Wizy Wishlist

• Control panel with basic wishlist statistics. Likely sufficient for understanding wishlist counts and popular items but limited for retention attribution.

Practical takeaway: For merchants that need attribution from wishlist to purchase, Growave’s integrated analytics and third-party integrations provide richer insights.

Pricing & Value

Growave Pricing Summary (High-level)

• Free plan: Free; includes basic loyalty points, wishlist, product reviews; suitable for early-stage shops up to limits noted (100 orders/month).
• Entry: $49/month; adds advanced rewards, referrals, nudges, review request series, POS support, one integration, 24/7 email support.
• Growth: $199/month; adds VIP tiers, dedicated loyalty page, back-in-stock wishlist emails, Google Shopping Reviews and Instagram UGC, priority support.
• Plus: $499/month; checkout extensions, headless API & SDK, custom designs, unlimited integrations, customer success manager, phone support.

Key value points:

• Free tier and a modest Entry tier give new merchants an on-ramp into loyalty plus wishlist and reviews in a single app.
• Higher tiers unlock features designed for scaling merchants and enterprise-level support.

Wizy Wishlist Pricing Summary

• Standard: $4.99/month — customizable wishlist, popup or page, 500 wishlist entries.
• Pro: $9.99/month — same features, 1,000 wishlist entries.
• Advanced: $39.99/month — 5,000 wishlist entries.
• Enterprise: $79.99/month — 10,000 wishlist entries.

Key value points:

• Low monthly cost makes Wizy attractive for merchants focused strictly on wishlist capacity and minimal functionality.
• No additional retention features bundled; adding loyalty or reviews requires separate apps, increasing total stack cost.

Price vs. Value for Money

• Wizy provides clear value when the sole requirement is wishlist capacity at low monthly cost. For merchants who only require a simple wishlist widget and have no immediate need for loyalty, reviews, or referrals, Wizy is budget-friendly.
• Growave provides better value for money when merchants want multiple retention features consolidated in one app. Although monthly cost is higher at advanced tiers, the combined effect of loyalty, referrals, reviews, and wishlist often reduces the need for multiple subscriptions and can improve LTV and repeat purchases more effectively than a wishlist alone.

Integrations and Ecosystem Compatibility

Growave

• Integrates with major marketing and support tools: Klaviyo, Omnisend, Gorgias, Recharge, Attentive, PushOwl, various page builders (Pagefly, LayoutHub, GemPages), and more.
• Works with Shopify Flow and POS; built for Shopify Plus with checkout extensions.

Wizy Wishlist

• No integrations listed. Integration needs would likely require custom development or additional apps.

Practical takeaway: Integrated marketing and customer service tool compatibility matters for automation, segmentation, and retention programs. Growave is designed to plug into common e-commerce stacks; Wizy is a standalone wishlist.

Support, Onboarding, and Documentation

Growave

• 48-hour email support on Free; 24/7 email support on Entry; 24/7 email/chat on Growth; live phone support and dedicated customer success manager on Plus.
• Offers onboarding services and documentation, plus assistance for Shopify Plus merchants.

Wizy Wishlist

• No explicit support coverage listed beyond the app description. Smaller tools often offer email-based support and basic documentation.

Practical takeaway: Larger, growth-oriented brands benefit from the support levels and onboarding that Growave provides, especially when loyalty and checkout extensions need to be implemented.

Implementation Complexity and Performance

• Wizy Wishlist: Quick install and minimal configuration. Ideal for merchants that want immediate wishlist functionality with a small performance footprint.
• Growave: More configuration needed to align loyalty rules, referral mechanics, review collection, and wishlist behavior. The implementation payoff is higher retention and cross-channel consistency, but initial setup may demand more time.

Performance considerations:

• Each additional app can increase page weight and third-party scripts. Consolidating features in a single, well-built platform often reduces cumulative performance costs compared to multiple single-purpose apps.
• Growave’s integrations and checkout extensions aim to be optimized for Shopify, but implementation quality depends on merchants following integration best practices.

Data Ownership, Privacy, and Compliance

• Growave: Built to integrate with email and analytics platforms and designed for enterprise needs, which typically includes clearer documentation on data handling. Merchants should review Growave’s privacy documentation and data processing terms for GDPR compliance specifics.
• Wizy Wishlist: With a lightweight control panel, Wizy likely stores wishlist data but does not provide the broader data migration and retention controls that an all-in-one platform offers.

Practical takeaway: Brands with strict data governance needs should request documentation and data processing information from app vendors before installing.

Merchant Fit — Which App Serves Which Business?

Growave is best for:

• Merchants that plan to grow repeat purchase rates and need loyalty, referrals, reviews, and wishlist in one platform.
• Brands that want Shopify POS and checkout integrations and possible headless support.
• Stores that prefer fewer vendors, centralized analytics, and enterprise support options.

Wizy Wishlist is best for:

• Small stores that only need a simple wishlist with a popup or page and want a very low monthly cost.
• Merchants testing wishlist demand before investing in a broader retention strategy.
• Stores that have separate loyalty and review systems in place and only lack wishlist functionality.

Pros and Cons

Growave — Pros

• Multiple retention features in one platform (loyalty, referrals, reviews, wishlist).
• Free tier that includes wishlist and reviews.
• Strong integration ecosystem (Klaviyo, Gorgias, Recharge, etc.).
• Support and onboarding options for scaling brands.
• Shopify Plus and headless support for enterprise use.

Growave — Cons

• More complex to configure than a single-purpose wishlist.
• Higher monthly cost at advanced tiers compared to simple wishlist apps.

Wizy Wishlist — Pros

• Very low-cost entry (from $4.99/month).
• Fast to install and simple to use.
• Offers page or pop-up variant for flexibility.
• Clear pricing slices tied to wishlist capacity.

Wizy Wishlist — Cons

• Single-purpose—no loyalty, referrals, or reviews.
• No published integrations with email or customer service tools.
• Does not scale into a broader retention platform; adding features requires more apps.

Migration, Coexistence, and Stack Strategy

• Using Wizy plus a separate loyalty app, referral tool, and review collector quickly increases the number of apps and integration points. Each additional app introduces sync complexity, maintenance, and potential billing increases.
• Growave can replace multiple single-purpose tools, reducing the number of vendors to manage. For merchants migrating from multiple apps, Growave provides onboarding services (on paid tiers) to smooth transitions.

Practical advice:

• For minimal short-term budgets, Wizy can be a pragmatic choice. For medium-term retention goals, consolidating into Growave reduces tool sprawl and often saves time and integration effort.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is real. As stores scale, every added single-purpose widget increases technical maintenance, potential script conflicts, load time risk, and subscription costs. Merchants face repeated admin tasks: reconciling multiple dashboards, stitching customer data across tools, and reconciling billing cycles. These inefficiencies make it harder to run coordinated retention campaigns that rely on cross-functional signals (e.g., a wishlist trigger sending a review request after purchase or a referral that grants loyalty points).

Growave’s core proposition addresses this specific pain point with the philosophy "More Growth, Less Stack." Rather than stacking separate wishlist, loyalty, referral, and review apps, Growave centralizes retention features so merchants can:

• Consolidate customer actions into a single points and rewards system.
• Trigger review requests and UGC collection from purchase or referral activity.
• Track wishlist to purchase conversion within one dashboard.
• Integrate with email and support tools without multiple connectors.

Consolidation reduces overhead and improves the visibility of which tactics truly move retention metrics. For merchants considering consolidation, it may be useful to compare the total cost and complexity of multiple apps against the price of a single, integrated platform.

Growave features and how they replace multiple point solutions

• Loyalty and rewards that drive repeat purchases: Growave’s loyalty features allow merchants to reward purchase frequency, referrals, and social actions through a unified points system, eliminating the need for a dedicated loyalty vendor. Explore how merchants can build loyalty and rewards that drive repeat purchases to increase LTV.
• Collect and showcase authentic reviews: Instead of deploying a separate review app and a wishlist widget, Growave can collect reviews and combine social proof with wishlist behavior to surface high-demand items. See how merchants can collect and showcase authentic reviews that improve conversion.
• Consolidate retention features and billing: Moving off multiple monthly subscriptions into one platform simplifies billing and vendor management. For pricing and plans, merchants can review options using a page that helps them consolidate retention features.

Practical deployment pathways

• Rapid trial: Start with a low-tier plan to test core mechanics—wishlist, basic loyalty, and review collection—without committing to advanced features.
• Staged migration: Move one system at a time (e.g., migrate reviews first, then loyalty) while keeping operational continuity.
• Enterprise launch: For high-growth brands or those on Shopify Plus, implement checkout extensions and headless SDK to maintain performance and design consistency.

Contextual links that help explore these options:

• Merchants evaluating pricing tiers can compare plan features and constraints on the pricing page.
• For Shopify Plus merchants needing checkout and account-level extensions, Growave offers features tailored to high-growth stores; learn more about solutions for high-growth Plus brands.
• For proof points and inspiration, merchants can browse customer stories from brands scaling retention.

If a merchant prefers a hands-on walkthrough, a more personal evaluation may be helpful. Book a personalized demo to see how an integrated stack improves retention. Book a personalized demo

How integrated features compound results

• Wishlist + Back-in-Stock + Email: When wishlist saves are tied to back-in-stock alerts and review triggers after purchase, the path from intent to purchase shortens and becomes measurable.
• Points + Referrals: Rewarding referrers with points that are redeemable for discounts increases referral uptake compared to coupon-only referral setups.
• Reviews + Social UGC: Combining reviews collection with UGC capture builds a content library that feeds product pages and marketing channels, amplifying conversion rates.

Why consolidation often reduces technical risk

• Fewer third-party scripts on storefronts reduce the chance of rendering conflicts and tracking gaps.
• Centralized data reduces dependency on cross-app syncs vulnerable to rate limits and API changes.
• Single source of truth for customer value metrics streamlines segmentation for email and SMS campaigns.

Reassessing the total cost of ownership

• When calculating cost, compare the sum of single-purpose app subscriptions plus the time spent integrating and maintaining them against the price of an integrated platform that bundles similar or better capabilities.
• Factor in the value of improved retention: small percentage increases in repeat purchase rate or average order value compound across the customer base and often exceed subscription savings.

For merchants ready to evaluate options, detailed plan comparisons and setup guides are available on the pricing and app pages. Merchants can compare plans and find the best match for store size and desired features on the pricing page, or install directly from the Shopify App Store listing.

Integrating Growave’s Loyalty and Reviews into existing stacks

• Loyalty and rewards that drive repeat purchases can be linked directly with marketing automations. For example, loyalty point milestones can trigger segmented email flows in systems like Klaviyo.
• Collect and showcase authentic reviews by automating review request emails and using on-site widgets that feed into merchandising and paid ad creative.
• For brands with headless frontends or custom checkouts, Growave’s Plus plan provides API and SDK support to maintain UX consistency.

Multiple resources are available for merchants who want to test functionality:

• Compare plan features and order limits on the pricing page.
• For a hands-on store integration and walkthrough, merchants can find the app listing on the Shopify App Store.

Implementation Checklist: Choosing and Deploying the Right Option

Before selecting a wishlist or an integrated retention platform, merchants should complete a short checklist:

• Define primary objective: Is the immediate goal to collect wishlist saves or to increase repeat purchases and lifetime value?
• Inventory current tools: Which loyalty, reviews, referral, and email tools already exist? Can they be consolidated?
• Estimate scale: How many monthly orders and wishlist entries are expected in the next 12 months?
• Assess technical capacity: Will the store need checkout/pos integrations or headless SDK support?
• Measure tolerance for vendor management: Is it manageable to maintain multiple apps, or is consolidation preferred?

If the answers point to long-term retention and cross-channel features, consolidation into a single retention stack often results in lower administrative overhead and better outcomes. Merchants can review plan-level capabilities on the pricing page and install quickly from the Shopify App Store.

Hard CTA reminder (first of two allowed): Book a personalized demo to see how an integrated stack improves retention. Book a personalized demo

Migration and Rollback Considerations

• Data export: Prior to removing an existing wishlist or review app, export all wishlist and review data. Growave supports imports to consolidate data and reduce customer friction.
• Parallel run: Run the old and new systems in parallel for a short trial period to monitor conversion impact and ensure no loss of data.
• Customer communication: For loyalty migrations, communicate clearly to customers about changes to points and tiers to maintain trust.
• Performance monitoring: After deployment, monitor page speed and checkout flows for script conflicts and correct any mismatches.

Conclusion

For merchants choosing between Growave: Loyalty & Wishlist and Wizy Wishlist, the decision comes down to scope and long-term plans. Wizy Wishlist is a low-cost, focused wishlist tool suitable for merchants that simply want a popup or page to let customers save items. Growave: Loyalty & Wishlist suits merchants who need a broader retention strategy that includes loyalty programs, referrals, reviews, and wishlist functionality in a single platform. For stores that plan to scale, invest in repeat purchase behavior, or simplify their app stack, Growave delivers better value for money by consolidating multiple retention features and offering integrations, support, and Plus-level capabilities for enterprise needs.

For merchants ready to move from multiple single-purpose tools to a single, growth-focused platform, start a 14-day free trial to test consolidated retention features and see the difference in execution and administration. Start a 14-day free trial

Additional Growave resources for evaluation:

• Details on how to build loyalty and rewards that drive repeat purchases.
• Information on how to collect and showcase authentic reviews.
• Case studies and merchant stories for inspiration on retention strategies: customer stories from brands scaling retention.
• For Shopify Plus merchants considering checkout and account-level extensions: solutions for high-growth Plus brands.

FAQ

What are the practical differences between Growave and Wizy Wishlist?

• Growave is an integrated retention suite that includes wishlist, loyalty, referrals, and reviews. Wizy Wishlist is a single-purpose wishlist tool. If a merchant only needs wishlist capability and wants a low monthly fee, Wizy may be appropriate. If the merchant wants to improve repeat purchases and centralize retention programs, Growave is more suitable.

How does pricing compare when multiple single-purpose apps are required?

• While Wizy’s monthly cost starts very low, adding separate loyalty, referral, and review apps increases the total subscription cost and the time spent maintaining integrations. Growave consolidates those functions into one bill and one dashboard, often reducing total time and operational complexity and providing better value for money for merchants aiming to scale retention.

Can Wizy Wishlist integrate with email or loyalty systems?

• Wizy’s app listing does not publish native integrations with email or loyalty platforms. Merchants requiring deep integration should plan for custom development or additional middleware. Growave offers built-in integrations with major providers like Klaviyo and Omnisend to support automation.

How does an all-in-one platform compare to specialized apps?

• An all-in-one platform reduces vendor management, makes attribution easier, and often reduces cumulative script load. Specialized apps can be lighter and cheaper for narrow needs but may increase technical debt and administrative overhead as a store grows. Choosing between the two depends on current objectives, technical capacity, and growth plans.