Gift Reggie vs. Fish Wishlist & Quote Request: In-Depth Comparison

Introduction

Choosing the right Shopify app for wishlists, registries, or B2B quoting is a frequent stumbling block for merchants trying to balance feature needs, budget, and customer experience. Single-purpose apps can be excellent at one thing but create admin overhead, integration gaps, and inconsistent customer journeys when stacked together.

Short answer: Gift Reggie: Gift Registry is an excellent choice for merchants who need a polished, registry-first solution (wedding, baby, or gift registries) with clear tiered plans and POS support, while Fish Wishlist & Quote Request is better suited for stores that want fast wishlists with B2B quoting and advanced POS/draft-order workflows. For merchants who want to reduce tool sprawl and get loyalty, referrals, reviews, and wishlist in a single integrated suite, a multi-tool retention platform like Growave offers better value for money and fewer integration headaches.

This article provides a feature-by-feature, evidence-based comparison of Gift Reggie: Gift Registry (Modd Apps Inc.) and Fish Wishlist & Quote Request (Native App Co). The goal is to help merchants decide which app fits their operational needs and customer experience goals, and to explain when an all-in-one retention platform might be a better strategic choice.

Gift Reggie: Gift Registry vs. Fish Wishlist & Quote Request: At a Glance

Quick interpretation of the table

• Gift Reggie is tailored toward merchants whose primary objective is to offer curated gift registries that match the storefront and POS experience.
• Fish Wishlist prioritizes wishlist speed, omnichannel wishlist management, and converting wishlists into draft orders/quotes — important for B2B and high-touch retail.
• Both apps serve different needs and could coexist in a tech stack, but that introduces the classic trade-off: specialized feature depth versus operational complexity.

Deep Dive Comparison

The analysis below dissects both apps across product capabilities, pricing and value, integrations and ecosystem, user support and onboarding, and merchant outcomes.

Features

Wishlist and Registry Functionality

Gift Reggie

• Registry-first UX designed for wedding, baby, and general gift lists.
• Customers can create registries, invite friends and family, and share via social channels.
• Styling adapts to the merchant’s theme for a cohesive brand experience.
• Registry limits depend on plan (Basic: 5 free registries; Essentials: 25; Professional: 50; Expert: 100).
• Email notifications for registry actions and staff/customer communications.
• Stock tracking and warnings on higher plans to reduce out-of-stock surprises.

Fish Wishlist & Quote Request

• Express wishlist setup with checkout and account widgets for quick onboarding.
• Unlimited wishlists on paid plans, with a free starter plan capped by customer count.
• Wishlist shares, social proof widgets, and previously-purchased indicators to nudge conversions.
• Wishlist can include quantity pickers and purchase history to improve UX.
• Focused on wishlists rather than gift registries; lacks registry-specific flows like password-protected registries or registry messaging.

Assessment

• For registry-specific features (guest invitations, curated events, registry messaging, and per-registry limits), Gift Reggie is the more specialized option.
• For flexible wishlists, sharing, and conversion nudges, Fish provides a streamlined experience and additional commerce hooks (e.g., previously purchased, checkout widgets).

B2B, Quoting, and Draft Order Workflows

Gift Reggie

• Oriented to B2C registry use cases; no native Request-a-Quote or draft-order generation built into baseline functionality.
• POS integration supports in-person purchases for registries on higher plans.

Fish Wishlist & Quote Request

• Built-in Request a Quote, auto-draft order creation from wishlists, and auto-invoicing on B2B plans.
• Trade plan includes B2B pricing and deeper order workflows that translate wishlists into business orders.
• Designed for merchants that need to convert interest lists into custom quotes and invoices.

Assessment

• Fish Wishlist & Quote Request has a clear advantage for B2B merchants, wholesalers, and stores that rely on draft orders and invoice management.
• Gift Reggie’s strengths lie in registries and retail POS experiences rather than enterprise B2B flows.

POS & Omnichannel Behavior

Gift Reggie

• Works with Shopify POS; Expert plan mentions POS support explicitly.
• Designed so registries take on the look of a merchant’s theme, ensuring brand continuity across channels.

Fish Wishlist & Quote Request

• Fully integrated with Shopify POS; manages wishlists, purchase history, and abandoned carts in POS contexts.
• POS presence is strengthened by B2B and draft-order features, making it practical for omnichannel operations.

Assessment

• Both apps offer POS integration, but Fish frames POS as a core part of wishlist management, while Gift Reggie focuses on making registries compatible with POS purchases and staff workflows.

Customization & Theming

Gift Reggie

• Customizable styling so registries mirror site themes.
• Custom content and API access appear at higher plan tiers, allowing deeper integrations and tailored experiences.

Fish Wishlist & Quote Request

• Emphasizes fast setup with checkout and account extension widgets; likely a mix of out-of-the-box widgets and theme edits.
• White-glove installation available for merchants wanting more tailored setups.

Assessment

• Gift Reggie offers registry customization tuned to presentation and notifications; Fish targets speed and flexibility with installation help when needed.
• Merchants needing branded, event-focused pages might prefer Gift Reggie; merchants needing fast widget-driven wishlist UX might prefer Fish.

Analytics and Reporting

Gift Reggie

• Feature set centers on registry creation, notifications, and stock tracking. Public documentation lists stock warnings but not advanced analytics dashboards.

Fish Wishlist & Quote Request

• Focuses on converting wishlists into orders/quotes with integrations (Klaviyo, Shopify Flow) that enable custom analytics workflows.
• Built-in social proof and previously-purchased signals support behavioral insight, but standalone analytics capabilities are not emphasized.

Assessment

• Neither app positions itself as an analytics powerhouse. Merchants desiring retention analytics or LTV impact tracking will likely need to rely on their broader analytics stack (e.g., Klaviyo, Shopify reports) or an all-in-one retention platform.

Pricing and Value

Pricing should be assessed not only by monthly cost but by how much operational friction each plan removes and whether the included limits match a merchant’s scale.

Gift Reggie Plans

• Basic — $9 / month: 7-day free trial, 5 free registries, unlimited wishlists, social sharing, email notifications.
• Essentials — $15 / month: 7-day free trial, 25 free registries, password-protected registries, registry messaging.
• Professional — $30 / month: 30-day free trial, 50 free registries, customizable content, stock tracking and warnings.
• Expert — $40 / month: 30-day free trial, 100 free registries, POS support, custom line item property tracking, API access.

Fish Wishlist Plans

• Starter Wishlist — Free: 2-minute setup, up to 100 customers, Shopify Flow triggers, Klaviyo integration.
• Lightning — $40 / month: Unlimited wishlists, checkout upsell & account extension, conversion features.
• Trade — $90 / month: Designed for B2B: request a quote, draft order creation, auto-invoicing, quantity picker.

Value considerations

• Gift Reggie scales registry capacity with plan level; merchants focused on events (weddings, baby registries) will value the registry caps, messaging, and stock warnings. For stores that run many separate registries, higher-tier plans may be necessary.
• Fish offers a free starter option useful for small stores testing wishlists and automation. B2B merchants will find value in the Trade plan’s quoting and auto-invoicing even if it costs more.
• In value-for-money terms, Gift Reggie is cost-effective for event-driven use cases that need registry controls. Fish provides better enterprise features for B2B ordering, and the free starter tier is a low-friction way to trial wishlist behavior.

Recommendation based on common merchant profiles

• Small DTC brands that occasionally need registries: Gift Reggie Basic or Essentials likely provides better registry controls at lower monthly cost.
• Growing omnichannel stores or those with B2B lines: Fish Lightning or Trade offers workflow features that translate wishlist interest into orders.
• Merchants prioritizing consolidation and higher-level retention tools should consider platforms that combine wishlist with loyalty and reviews for stronger LTV outcomes (see Alternative section).

Integrations and Ecosystem

Integrations are essential for automation, analytics, and consistent customer experience.

Gift Reggie Integrations

• Shopify POS, Customer accounts, Shopify Flow, Langify (language support).
• API access on Expert plan enables custom integrations with other systems.

Fish Wishlist Integrations

• Checkout, Shopify POS, Customer accounts, Shopify Flow, Klaviyo, Draft Orders.
• Compatibility with many storefront builders and flows is highlighted; white-glove installation is offered.

Assessment

• Fish’s Klaviyo integration and draft-order workflows make it a strong choice for merchants already invested in email automation and requiring B2B order flows.
• Gift Reggie’s API access is useful for merchants who want to build custom experiences or integrate registries into bespoke workflows, but that capability is gated at higher plans.

Onboarding, Support, and Documentation

Gift Reggie

• Dedicated support team standing by to help merchants get started.
• Free trial windows of 7–30 days depending on plan allow merchants to test features before committing.

Fish Wishlist

• Fast setup promise and white-glove installation available by the team for merchants who need hands-on help.
• Starter plan allows a frictionless test and demonstrates confidence in the app’s quick activation.

Assessment

• Both apps emphasize hands-on support. White-glove installation from Fish may accelerate time-to-value for more complex B2B setups, while Gift Reggie’s focus on registry experience suggests specialized support around events and POS workflows.
• Review counts: Gift Reggie’s 172 reviews at 4.8 rating suggests broader adoption and more public feedback; Fish’s 7 reviews at a 5.0 rating indicates high satisfaction among a smaller sample. Review quantity is an important signal: more reviews generally equal more diverse merchant experiences and more documented edge cases.

Performance, Reliability, and Maintenance

Performance considerations include page load impact, stability during peak traffic (e.g., wedding season), and compatibility with theme customizations.

Gift Reggie

• Designed to adopt theme styling; performance impact not explicitly detailed in public descriptions. API access and POS support suggest engineering investment in stability.

Fish Wishlist

• Promises express setup and light-weight widgets; often that approach correlates to minimal page load impact. The app’s emphasis on speed is a positive indicator for UX performance.

Assessment

• Merchants should test both apps under realistic traffic conditions during free trials. Gift Reggie’s heavier registry features may add more logic than a basic wishlist widget; Fish’s speed claim requires verification in the store context.

Security and Data Ownership

Neither app advertises unusual data policies publicly beyond standard Shopify app behaviors. Merchants should verify:

• How customer and registry data is stored and exported.
• Whether exporting registries or wishlists is possible for migrations.
• API access policies and data retention rules on higher plans.

Gift Reggie does offer API access on Expert level, which supports data portability and bespoke integrations. Fish’s draft-order and invoicing features imply storage of order-related data and potential integrations with invoicing workflows.

Strengths and Weaknesses Summary

Gift Reggie — Strengths

• Registry-first UX for weddings, baby, and gift lists.
• Theme-aware presentation and email notifications for registry actions.
• Tiered registry limits and stock tracking to reduce returns/missed sales.
• POS support on higher plans.

Gift Reggie — Weaknesses

• Single-purpose focus means merchants will need additional apps for loyalty, reviews, or referrals.
• Registry caps could force plan upgrades for high-volume registries.
• Advanced integrations require higher-tier plans.

Fish Wishlist — Strengths

• Fast, widget-driven wishlist experience with a generous free starter tier.
• Strong B2B features (Request a Quote, draft orders, auto-invoicing) on trade plan.
• Good POS and omnichannel wishlist management.
• Klaviyo and Flow integration for automation.

Fish Wishlist — Weaknesses

• Small public review sample (7 reviews) limits visibility into long-term merchant experiences.
• Registry-specific features (password-protected registries, registry messaging) are not a focus.
• Higher-tier pricing for B2B features may be significant for smaller merchants.

How to Choose: Use Cases and Decision Criteria

Choosing between these two apps depends on the merchant’s core needs. The guidance below helps map store objectives to the right tool.

When Gift Reggie is a better fit

• The storefront needs event-specific registry flows (wedding, baby, showers).
• The brand wants registries that match site styling and integrate with POS for in-store fulfillment of registries.
• Reducing returns and managing stock for registry items is a prioritized operational objective.
• The merchant prefers predictable registry capacity and messaging flows without building custom integrations.

When Fish Wishlist is a better fit

• The store needs fast wishlists that convert into quotes or draft orders, especially for B2B and wholesale lines.
• Omnichannel merchants require wishlist management across POS and web channels and want Klaviyo-driven automation.
• The merchant wants a free starter option to test wishlist behavior before committing to a paid plan.
• The business needs to convert wishlist interest into formal quotes, invoices, or draft orders with built-in workflows.

When neither single-purpose app is ideal

• Merchants seeking to increase retention, repeat purchases, and LTV while minimizing the number of apps and integrations.
• Stores that need loyalty programs, referrals, reviews, and wishlists working together to power long-term retention.
• Brands that prefer fewer vendor relationships and want consistent data across loyalty, reviews, and wishlist behaviors.

The next section examines that latter situation and explains what an integrated retention platform brings to the table.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve immediate problems but often create "app fatigue": too many apps to manage, overlapping functionality, rising monthly costs, and friction between disconnected customer experiences. For retention-driven merchants, app fatigue shows up as inconsistent rewards, fragmented customer data, duplicate integrations (e.g., Klaviyo flows wired to multiple apps), and more time spent coordinating vendors than building campaigns.

The cost of app fatigue

• Technical debt: Multiple apps increase the surface area for bugs, theme conflicts, and integration failures.
• Fragmented customer record: Wishlists, referrals, loyalty points, and reviews living in separate systems make it hard to create coherent lifecycle campaigns.
• Rising hidden costs: Admin time, duplicated integrations, separate vendor billing, and data reconciliation add up faster than monthly subscription prices.
• Slower paths to LTV growth: Separate systems mean more manual optimization and less synergy between incentives (e.g., rewarding a referral with loyalty points that also influence wishlist behavior).

What merchants need instead

• A unified retention approach: wishlists, loyalty, reviews, referrals, and VIP tiers working together to increase repeat purchases.
• Consolidated data and events so loyalty rules can trigger from wishlist actions or review submissions.
• Predictable pricing and fewer integration touchpoints to lower maintenance overhead.
• Built-in integrations with popular marketing/CRM platforms to avoid custom glue logic.

Growave’s "More Growth, Less Stack" proposition

Growave positions itself as a retention platform that combines multiple retention features into one integrated suite, helping merchants grow customer lifetime value without stacking many single-purpose apps. Key capabilities include Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers — all designed to work together.

Benefits of consolidation with Growave

• Unified customer profiles where wishlist actions, review submissions, and point-earning events all feed loyalty logic.
• Fewer integrations to manage; built-in connectors reduce the need for custom flows.
• Single support channel and a consistent product roadmap focused on retention outcomes rather than single features.

Merchants evaluating consolidation should look for platforms that integrate with their marketing stack, support Shopify Plus needs, and provide clear pricing tiers for growth. For detailed entry points, merchants can view options to consolidate retention features and evaluate the platform on the Shopify App Store.

How Growave maps to the gaps identified earlier

• Registry and wishlist needs: Growave includes wishlist functionality integrated with loyalty and referral mechanics, so wishlist behavior can trigger rewards or VIP status.
• B2B quoting: While Growave focuses on retention, wishlist data combined with loyalty tiers can be used to prioritize high-value accounts; merchants with heavy B2B needs should validate draft-order workflows or pair Growave with targeted commerce automation when necessary.
• POS and omnichannel: Growave supports Shopify POS and integrates with many commerce tools, enabling consistent loyalty experiences across channels.
• Reviews and UGC: Collecting and showcasing authentic reviews strengthens conversion signals and enhances social proof. Growave lets merchants collect and showcase authentic reviews as part of the same ecosystem that manages rewards and wishlists.
• Loyalty activation: With Growave, merchants can build loyalty and rewards that drive repeat purchases, using wishlist interactions and referral events as reward triggers.

Practical advantages of an integrated stack

• Marketing automation: Points for adding items to a wishlist, bonus points when a wishlist item is purchased, and referral rewards that automatically update customer tiers are possible without stitching separate apps together.
• Clearer ROI: A single dashboard can attribute repeat purchases to loyalty campaigns, reviews, or referral activities, making it easier to measure LTV improvements.
• Time to value: With fewer integrations to configure, campaigns can be launched faster and iterated more quickly.

If a merchant prefers a walkthrough to see how integrating wishlist, loyalty, and reviews reduces operational complexity, Book a personalized demo to see how an integrated retention stack performs.

Where a focused app still makes sense

• If a merchant’s sole requirement is a registry feature set with event-specific flows (e.g., complex wedding registry rules), a specialized app like Gift Reggie may be the better short-term fit.
• If a merchant’s core need is converting wishlists into B2B quotes and invoices, Fish Wishlist & Quote Request provides practical, production-ready features without adding unrelated functionality.

However, merchants should weigh the cumulative cost and complexity of adding separate loyalty, referral, or review apps later against the simplicity of an integrated retention platform.

Integrations and migration considerations

• Data migrations: Moving wishlist or registry data between apps can be time-consuming. An integrated platform that supports import tools reduces friction.
• Marketing automation: If Klaviyo or other ESPs are central to a merchant’s lifecycle campaigns, verify native integrations and webhook capabilities. Growave has native integrations with major automation platforms that simplify these connections.
• Shopify Plus readiness: High-growth merchants on Plus should validate checkout extensibility and enterprise support. For Plus-level needs, merchants can explore Growave’s capabilities tailored to larger stores and headless setups.

Merchants can assess whether consolidating apps reduces maintenance by visiting Growave on the Shopify App Store to see adoption metrics and merchant feedback or by reviewing pricing options to compare operational costs directly.

Implementation Guidance: What to Test During Free Trials

Whether testing Gift Reggie, Fish Wishlist, or an integrated alternative, the following test plan helps surface compatibility and ROI.

• Setup time and theme impact
  • Measure minutes/hours to configure the app and match branding.
  • Verify that widgets or registry pages load correctly on key templates (home, product, collection).
• POS and in-store workflows
  • Simulate in-store registry purchases and confirm order attribution, stock decrement, and staff visibility.
• Checkout and draft orders
  • For Fish, create a wishlist, convert to a draft order, and test invoice generation. Verify payment/checkout flows and customer notifications.
  • For Gift Reggie, test registry checkout flows and email notifications to both registry owner and purchaser.
• Integrations and automations
  • Confirm Klaviyo events, Shopify Flow triggers, and any plugins used for reviews or loyalty.
• Mobile experience
  • Test the full mobile path from wishlist/registry creation to share and purchase, noting UX friction points.
• Data export and migration
  • Attempt to export wishlist or registry data to confirm portability.
• Customer support responsiveness
  • Reach out to both apps’ support teams with a few implementation questions to gauge response time and quality.
• Impact on page performance
  • Use Lighthouse or another performance tool to see any changes in page speed after app installation.
• Behavioral outcomes
  • Run a short promotion or incentivized test to measure conversion lift attributable to registry/wishlist interactions. Track add-to-wishlist rates, share rates, and subsequent purchases.

Practical Integration Patterns

Below are common integration patterns merchants employ and how each app fits.

• Registry-first DTC brand (high emphasis on event UX)
  • Primary tool: Gift Reggie for registry UX and POS support.
  • Complementary tools: Review collectors and email automation. Consider consolidating these in a retention platform to avoid disconnected incentives.
• Omnichannel retailer with in-store gifting
  • Primary tool: Gift Reggie (POS-support) or Fish (POS wishlist management) depending on whether the focus is event registries or general wishlists.
  • Complementary tools: Inventory sync and staff training on lookup and purchase processes.
• B2B wholesaler or trade business
  • Primary tool: Fish Wishlist’s Trade plan with Request a Quote and draft-order creation.
  • Complementary tools: An invoicing tool or ERP integration for downstream order processing.
• Retention-first merchants (goal: increase repeat purchases and LTV)
  • Primary tool: Integrated retention platform that combines wishlist with loyalty, referrals, and reviews to reward the right behaviors and measure LTV impact.

Realistic Expectations for ROI

• Short-term wins (first 30–90 days)
  • Increased add-to-wishlist or registry creation rates.
  • Higher average order value when wishlists are shared and purchased by friends/family.
  • Lower returns for registry purchases when items are reserved or tracked by stock.
• Medium-term gains (3–12 months)
  • Repeat purchases attributed to loyalty and referral campaigns when wishlist actions feed rewards.
  • Improved conversion from social proof and reviews collected around wishlist items.
• Long-term outcomes (12+ months)
  • Higher customer lifetime value from a coherent retention strategy; fewer one-off purchases and stronger customer relationships.

For merchants focused narrowly on registries or B2B quoting, single-purpose apps can deliver quick ROI. For stores aiming at sustained retention lift and fewer systems to manage, an integrated retention platform is more likely to deliver compounding returns.

Conclusion

For merchants choosing between Gift Reggie: Gift Registry and Fish Wishlist & Quote Request, the decision comes down to primary business goals and workflows. Gift Reggie excels at event-driven registries, POS compatibility for retail events, and registry-specific controls. Fish Wishlist & Quote Request is strongest for fast wishlists, B2B quoting and draft-order workflows, and omnichannel wishlist management.

If the objective is to reduce tool sprawl while simultaneously improving retention, recurring revenue, and customer lifetime value, consider a platform that consolidates wishlist, loyalty, referrals, and reviews. Consolidating tools reduces integration overhead and creates unified customer profiles that drive better lifecycle marketing. Merchants interested in exploring an integrated retention approach can compare pricing tiers and features to see how consolidation impacts operational cost and outcomes by reviewing options to consolidate retention features and by checking marketplace adoption on the Shopify App Store.

Start a 14-day free trial to see how combining loyalty, reviews, wishlists, and referrals reduces app fatigue and accelerates growth. Additionally, merchants who want a walkthrough can book a personalized demo to evaluate the fit for complex storefronts.

FAQ

How do Gift Reggie and Fish Wishlist compare on review quantity and what that implies?

Gift Reggie shows broader adoption with 172 reviews at a 4.8 rating, which implies more merchants have publicly validated its registry experience across diverse setups. Fish Wishlist has a perfect 5.0 rating but only 7 reviews; this suggests high satisfaction among a smaller group. A larger review base typically reveals more edge cases and a longer product track record.

Which app is better for B2B quote-to-order workflows?

Fish Wishlist & Quote Request is purpose-built for quote requests, draft orders, auto-invoicing, and quantity pickers on wishlist pages. Merchants needing formal quote workflows should favor Fish’s Trade plan. Gift Reggie focuses on registries and does not prioritize quote or invoicing flows.

Can these apps replace a loyalty program?

No single-purpose registry or wishlist app replaces a full loyalty program. If the merchant needs loyalty, referrals, and reviews to work together with wishlists, an integrated retention platform offers better alignment and fewer integrations. For example, a merchant could combine wishlist behavior and referral events into a loyalty program to drive repeat purchases using a consolidated platform.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform reduces the number of vendors and integrations, centralizes customer data, and enables cross-feature campaigns (e.g., awarding loyalty points for wishlist actions or reviews). Specialized apps may deliver deeper functionality in a narrow domain (e.g., advanced registry features or quote workflows) but increase operational complexity and the risk of fragmentation. Merchants should weigh depth versus consolidation based on long-term retention goals, team bandwidth, and technical resources.