Gift Reggie: Gift Registry vs. Wishlist ‑ Wishify: An In-Depth Comparison

Introduction

Choosing the right wishlist or registry solution can have an outsized effect on average order value, conversion, and long-term customer retention. Shopify merchants often face dozens of single-purpose apps that each promise small gains — but the cumulative cost, complexity, and maintenance burden can slow growth more than it helps.

Short answer: Gift Reggie: Gift Registry is a strong choice for merchants focused on formal registries (bridal, baby, events) that need stock tracking, POS support, and registry-specific workflows. Wishlist ‑ Wishify is better suited for merchants who want a lightweight, highly affordable wishlist with sharing, guest wishlist support, and automated reminders. For merchants that want both wishlist and broader retention tools without stacking many single-purpose apps, a unified platform like Growave offers better value for money by combining loyalty, referrals, reviews, wishlist, and VIP tiers in one package.

This article provides a detailed, feature-by-feature comparison of Gift Reggie: Gift Registry (Modd Apps Inc.) and Wishlist ‑ Wishify (Zooomy), examines pricing and integrations, and frames which merchants should choose each app. The comparison also explores implementation, UX, and how each solution can influence retention and lifetime value (LTV). Finally, the piece introduces an alternative approach: an integrated retention platform that reduces tool sprawl and improves long-term growth.

Gift Reggie: Gift Registry vs. Wishlist ‑ Wishify: At a Glance

Deep Dive Comparison

Feature Set and Functionality

Registry vs. Wishlist: Core differences

Gift Reggie is built around registries — structured, event-driven lists that often involve multiple buyers (friends/family), purchased-item tracking, and event-specific workflows. Its feature set reflects that emphasis:

• Registry creation and management (wedding, baby, bridal)
• Password-protected registries and messaging
• Stock tracking and warnings to reduce duplicate gifting and over-selling
• POS support for in-person purchases
• API access in higher tiers for custom flows

Wishlist ‑ Wishify focuses on saving items for later and social sharing. Its strengths include:

• Persistent wishlist across devices (including guest wishlist)
• Quick add-to-cart from wishlist for faster checkout
• Multiple sharing options: email, WhatsApp, Facebook, Twitter
• Automated reminder emails to re-engage customers who saved items

These distinctions shape how each tool influences business outcomes. Gift Reggie aims to grow high-margin, event-driven sales and reduce returns by aligning purchases to registries. Wishify aims to increase conversions and recover potential lost sales through saved items and reminders.

Advanced registry features (Gift Reggie)

Gift Reggie’s registry-specific features provide value for merchants who depend on registries as revenue drivers:

• Customizable registry pages that adapt to store theme
• Multiple free registries included depending on plan (from 5 in Basic to 100 in Expert)
• Password protection for private registries and registry messaging for coordination between shoppers
• Email notifications tailored for registry events (someone buys an item, item out of stock)
• POS compatibility so store staff can mark registry items as purchased in person

These features are practical when registries represent a meaningful revenue stream and when registries require in-person fulfillment or coordination.

Wishlist features and conversion tools (Wishify)

Wishlist ‑ Wishify prioritizes features that directly help conversion velocity:

• Shareable wishlists for gift-givers or social promotion
• Guest wishlist support for shoppers who don’t create an account
• Customizable button and icon styling to match branding
• Heart icon and collection page widgets to increase discoverability
• Automated email reminders to convert saved-but-not-purchased items

The simplicity of Wishify suits stores that want a low-friction means to capture buying intent and nudge occasional visitors back to purchase.

Overlap and gaps

Both apps offer wishlist functionality to some degree. Gift Reggie includes wishlist tools as part of a registry-first product, whereas Wishify is wishlist-first. That means:

• If a merchant wants minimal registry features and mostly a wishlist, Wishify offers cleaner, cheaper options.
• If registries are core to selling strategy, Gift Reggie has event workflows, POS support, and stock controls that Wishify does not.

Neither solution delivers a full retention stack (loyalty, referrals, reviews) natively. Merchants using either app for wishlists or registries often add 2–4 more apps to handle loyalty, reviews, and referrals, which increases cost and onboarding overhead.

Pricing and Value

Pricing shapes not just immediate cost but total cost of ownership — monthly fees, staff time, customization, and maintenance.

Gift Reggie pricing structure

Gift Reggie’s four tiers show a clear progression from basic registry functionality to enterprise capabilities:

• Basic — $9 / month: 7-day free trial, 5 free registries, unlimited wishlists, customizable styling, social sharing, email notifications
• Essentials — $15 / month: 7-day trial, 25 free registries, password protection, registry messaging
• Professional — $30 / month: 30-day trial, 50 free registries, stock tracking and warnings, customizable content
• Expert — $40 / month: 30-day trial, 100 free registries, POS support, custom line item property tracking, API access

Value considerations:

• Gift Reggie’s cost scales predictably with registry caps and capabilities. For stores that need POS and API access, the Expert tier provides clear utility.
• The trial lengths vary (7 to 30 days), so merchants can test higher tiers before committing.
• There isn’t a permanently free tier, which matters for small shops testing wishlist features without registry demand.

Wishlist ‑ Wishify pricing structure

Wishify is positioned as budget-friendly with a freemium path that accommodates growing usage:

• Free Plan — Free: Up to 100 wishlist items/month for store, customizable button color/text, wishlist page in main menu
• Professional — $5.99 / month: Up to 1000 wishlist items/month, sharing, collection widget, guest wishlist, data export
• Premium — $12.99 / month: Up to 3000 wishlist items/month, full reports
• Advanced — $29.99 / month: Up to 10,000 items/month, automatic wishlist reminder emails

Value considerations:

• The free plan enables small stores to test wishlist impact at zero cost.
• Paid tiers are low-cost relative to category average, offering good value for shops whose wishlist volume scales.
• Wishify’s pricing is more attractive for pure wishlist needs versus registry-driven businesses.

Value-for-money summary

• Gift Reggie delivers strong value for registry-centric stores because its tiered capabilities match registry workflows (POS, stock warnings). For merchants prioritizing registry features, the per-month fee can be justified by higher-margin event sales and reduced returns.
• Wishify offers better value for merchants who want a cost-effective wishlist that scales. Its free plan lowers the barrier to trial, and paid tiers remain inexpensive while enabling growth.

In either case, merchants should evaluate total stack cost. Adding a loyalty program, reviews collection, and referral engine to either app will increase monthly spend and administrative complexity. That trade-off is especially relevant for stores seeking to retain customers and increase LTV over time.

Integrations and Technical Compatibility

Integrations determine how smoothly an app works with the rest of the tech stack.

Gift Reggie integrations

Gift Reggie lists compatibility with:

• Shopify POS — enables in-store registration purchases and staff workflows
• Customer accounts — registry management tied to customer profiles
• Shopify Flow — automation potential for enterprise workflows
• Langify — multi-language support

Additional capabilities in Expert tier include API access for custom integrations. This list suggests Gift Reggie is well suited to multi-channel retailers and stores that use in-person sales as part of the registry lifecycle.

Wishify integrations

Wishify indicates compatibility with Checkout. From a technical perspective, Wishify focuses on web-based wishlist capture and checkout interactions. It also provides exportable data and works with common social platforms for sharing.

Integration implications:

• Gift Reggie is a better fit for retailers that need POS sync or want to automate registry processes with Shopify Flow.
• Wishify fits stores primarily operating online and wanting minimal friction add-on at checkout and on product pages.

Considerations for one-off vs. integrated stacks

Most merchants will add other apps to round out retention functionality. When evaluating integrations, consider:

• Does the app provide robust webhooks or APIs that make it easy to pass wishlist/registry events back to email, CRM, or loyalty platforms?
• Will the app’s data export make analyzing wishlist/registry behavior possible without manual work?
• Does the app impact checkout performance or require theme edits that could complicate upgrades?

Gift Reggie’s API accessibility in higher tiers is a positive for custom integrations. Wishify’s export and checkout hooks work for simple automation but may require additional apps for loyalty and reviews.

Setup, UX, and Customization

Ease of setup and on-theme appearance influence conversion and brand cohesion.

Installation and theme fit

Gift Reggie emphasizes taking on the look of the theme, with customizable styling and registry pages that match brand design. That approach reduces friction and helps registries feel native. Gift Reggie offers a dedicated support team to assist with setup, which can be valuable for less technical merchants.

Wishify allows customization of wishlist button color and text, heart icon placement, and collection-level widgets. Its interface is simple and oriented toward quick activation.

Key UX trade-offs:

• Gift Reggie requires slightly more setup if a merchant wants advanced registry features, but the resulting experience tends to be more polished for event registries.
• Wishify is faster to implement for basic wishlist functionality and minimal theme edits.

Front-end behavior

Both apps focus on minimal friction for the shopper:

• Gift Reggie: registry creation and invitation workflows, registry messaging, password protection, and clear status of purchased vs. reserved items.
• Wishify: save buttons, guest wishlist options, add-to-cart from wishlist, and share buttons for social channels.

If reducing returns and duplicate gifting is important, Gift Reggie’s purchased-item tracking is a material advantage.

Admin UX

Admin interfaces influence how easily staff can manage registries and wishlists:

• Gift Reggie offers registry management tools and POS integration to reconcile in-store purchases and registry status, which reduces manual reconciliation.
• Wishify’s admin tools focus on exports and basic reports, which suits lean teams that want data for email remarketing or merchandising.

Admins should evaluate the time cost of managing entries, handling customer support questions, and reconciling purchases when choosing between the two.

Data, Reporting, and Analytics

Data helps prioritize merchandising, email campaigns, and loyalty incentives.

Gift Reggie reporting

Gift Reggie provides registry-level insights and stock tracking. Higher tiers enable more comprehensive registry counts (free registry caps increase with plan level). Merchants can track which registry items are reserved or purchased, which supports inventory planning and merchandising for event categories.

Limitations:

• The built-in reporting appears registry-centric; merchants seeking cross-channel behavioral insights may still need a connected analytics stack.

Wishify reporting

Wishify offers export capabilities and, on Premium, fuller reports. Those reports are useful for:

• Identifying high-interest products (many saves)
• Building remarketing cohorts based on saved items
• Measuring wishlist-to-purchase conversion when paired with email flows

Limitations:

• Advanced analytics often require manual exports or a connector to the main analytics/BI tool.

Impact on LTV and retention metrics

Both apps can indirectly improve LTV:

• Wishlists capture purchase intent, enabling remarketing to re-engage potential buyers, which improves conversion and reduces time-to-purchase.
• Registries reduce returns (because gifts match registry selections), often increasing average order value for event-driven purchases.

However, neither app provides loyalty programs, referral campaigns, or review collection out of the box. Those features are proven drivers of repeat purchase behavior and brand advocacy. Expect to layer additional tools — which is precisely where tool sprawl can erode ROI.

Customer Support and Documentation

Support quality matters when an app touches revenue-critical flows like checkout or POS.

Gift Reggie support

• Gift Reggie advertises a dedicated support team to assist merchants with setup.
• Trials range up to 30 days on higher tiers, allowing time to validate workflows before committing.
• The app’s registry complexity makes responsive support more important; positive ratings (4.8 across 172 reviews) reflect that many merchants find the support and functionality adequate.

Wishify support

• Wishify’s simplicity reduces configuration needs, but support still matters for sharing, reminders, and widget placement.
• With a 5.0 rating across 211 reviews, Wishify users report high satisfaction, suggesting support and product performance are strong relative to expectations.
• The availability of a free tier also limits onboarding risk; merchants can test self-serve before needing support.

Support takeaway:

• Gift Reggie’s support focus is valuable where registries may require extra setup (theme matching, POS sync).
• Wishify’s high rating and simple setup reduce the dependence on dedicated support.

Security, Privacy, and Compliance

Apps that manage customer lists, invitations, and personal data must meet privacy obligations.

• Both apps operate within Shopify’s platform and must adhere to Shopify App Store policies.
• Gift Reggie handles sensitive registry data and provides password-protected registries — merchants should verify how the app stores and secures registry access tokens and personal information.
• Wishify collects email addresses for reminder emails; merchants must ensure compliance with email consent and local privacy laws.

Merchants should review each app’s privacy policy and data handling practices before installation.

Implementation Considerations

Theme edits and developer time

• Gift Reggie’s registry pages and POS support may require theme edits or developer time to create a branded registry experience and ensure POS flows function as intended.
• Wishify’s implementation tends to be lighter weight, often requiring minimal theme changes to place a wishlist button and ensure share links work.

Maintenance and upgrades

• Registry-centric features may need more ongoing maintenance as product catalogs change, especially for stock tracking and accuracy.
• Wishlists are lower maintenance but still require periodic review to ensure reminder emails and widgets align with promotions.

Scalability

• Gift Reggie’s tiered registry caps (5 to 100 free registries) mean merchants should plan for a predictable increase in fees as registry usage grows.
• Wishify’s paid tiers scale by wishlist item limits; merchants must monitor item counts against monthly caps.

Pros and Cons (Side-by-Side)

Gift Reggie: Gift Registry (Modd Apps Inc.)

Pros:

• Strong registry workflows for wedding and baby registries
• Stock tracking and POS support reduce duplicate gifting and streamline in-store purchases
• Customizable registry pages that integrate with store theme
• High rating (4.8) and explicit focus on registries

Cons:

• No permanently free plan; initial trials only
• Focused on registries rather than a broader retention suite
• Additional apps are needed for loyalty, referrals, and reviews

Wishlist ‑ Wishify (Zooomy)

Pros:

• Freemium model lowers entry barrier for small stores
• Simple, effective wishlist with guest saves and social sharing
• Affordable paid tiers with increased item caps and reporting
• High rating (5.0) and large review base (211 reviews)

Cons:

• Lacks registry-specific features like stock warnings and POS support
• Limited integrations beyond checkout hooks; may need other apps for full retention strategy
• Reporting and analytics become important at scale and may require paid tiers or exports

Merchant Decision Framework

Merchants should choose based on three primary questions:

• Is the business registry-driven? If registries (weddings, baby showers, events) are a major revenue channel, Gift Reggie is the natural fit because it addresses registry-specific workflows and POS integration.
• Is cost and simplicity the priority? For stores that want wishlist functionality with minimal friction, Wishify’s free plan and low-cost tiers offer strong value.
• Is retaining customers and increasing LTV the central goal? Neither single-purpose app bypasses the need for loyalty, reviews, and referrals. For repeat purchase strategies, consider a platform that integrates these tools to reduce stack complexity.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue explained

App fatigue happens when merchants install many single-purpose apps in an attempt to cover disparate retention and conversion needs. Each additional app brings:

• Monthly recurring costs that add up quickly
• More theme edits and potential checkout or performance regressions
• Multiple support relationships to manage
• Fragmented data across tools, making it harder to create meaningful customer journeys

The outcome is often a higher total cost of ownership and slower growth, despite each app solving a narrow problem.

Why consolidation matters

Consolidating features into a single platform reduces the number of moving parts and aligns data, messaging, and rewards across customer lifecycles. Consolidation helps merchants:

• Preserve margins by paying for one integrated solution rather than several small apps
• Shorten time-to-value through unified setup and one support contact
• Build cross-functional campaigns (for example, use wishlist triggers to award loyalty points or surface user-generated content to wishlist sharers)

For merchants ready to move beyond single-purpose tools, an integrated approach often yields better retention outcomes.

Growave’s "More Growth, Less Stack" proposition

Growave positions itself as a unified retention platform combining Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers. This approach reduces the need to install separate wishlist, loyalty, referral, and review apps.

Key benefits of an integrated model:

• One source of truth for customer interactions (saves, referrals, reviews, points)
• Easier cross-channel workflows (e.g., reward customers for leaving reviews or referring friends)
• Fewer theme edits and less risk of conflicting scripts
• Centralized reporting that ties wishlist behavior to repeat purchases

For merchants evaluating consolidation, it is useful to compare feature parity and the downstream impacts on retention and LTV.

How Growave maps to the gaps identified earlier

• Wishlist functionality: offers persistent wishlist and share options, satisfying the primary need covered by Wishify.
• Registry-like behavior: while Growave’s core focus is retention, wishlist and VIP capabilities can be combined to emulate some registry workflows when paired with manual or custom handling.
• Loyalty and referrals: Growave offers built-in loyalty and referral programs, which neither Gift Reggie nor Wishify provide natively. Merchants can therefore convert wishlist saves into repeat purchases with points or referral incentives.
• Reviews & UGC: Growave enables merchants to collect and showcase reviews, adding social proof that boosts conversion after wishlist saves or registry discovery.

Merchants can assess Growave side-by-side by examining pricing tiers and integration depth. To explore consolidation and compare plans, merchants can review options to consolidate retention features. For stores wanting to install from the platform marketplace, it is possible to install directly from the Shopify App Store.

Tactical examples of the consolidation benefit

• Convert wishlist saves into loyalty points: An integrated wishlist + loyalty setup awards points when a saved item is purchased, increasing the odds of re-engagement.
• Use reviews to reduce return risk: When a wishlist item has strong user-generated reviews, it lowers return probability by providing social proof to the buyer.
• Encourage referrals for registry events: A combined referral + wishlist program can incentivize friends of registry owners to both purchase and refer others.

These tactics require cross-tool communication that is cumbersome across multiple single-purpose apps, but straightforward inside a unified platform.

Integration depth and extensibility

Growave supports a wide range of integrations (Checkout, Shopify POS, Klaviyo, Omnisend, Recharge, Gorgias, and more), which reduces the friction of connecting loyalty signals to email and subscription platforms. For merchants running more complex setups or operating on Shopify Plus, Growave offers tailored solutions for larger stores and enterprise needs.

Merchants can view Growave’s supported integrations and enterprise features or compare plans to understand fit and pricing by reviewing how to consolidate retention features. Additionally, stores that want to learn from peers can read customer stories from brands scaling retention.

Demonstration and discovery

For merchants who want a hands-on evaluation, scheduling a walkthrough helps clarify migration and combined feature value. Book a personalized demo to see how an integrated retention stack accelerates growth. Book a personalized demo

Comparative economics

When accounting for multiple single-purpose apps (wishlist + loyalty + referrals + reviews), monthly costs can exceed the price of an integrated platform and create administrative overhead. Consolidation frequently reduces churn and makes ROI easier to calculate because customer behavior is measured in one place.

For a direct look at pricing tiers and an estimate of total cost when consolidating tools, merchants can review options to consolidate retention features. For merchants seeking app-store installation, Growave is also available to install directly from the Shopify App Store.

Growave feature highlights (contextual links)

• Build loyalty and rewards that drive repeat purchases — customizable points, actions, VIP tiers, and redemption options.
• Collect and showcase authentic reviews — review invitations, UGC collection, and display widgets that increase conversion.
• Combine wishlist behavior with reward triggers to increase average order value and speed up repeat purchase cycles.
• For enterprise and high-growth merchants, tailored solutions are available on the platform’s enterprise offering, which supports headless setups and advanced customization.

Each of these features works together to reduce reliance on multiple single-purpose apps and to create measurable lifts in repeat purchases and customer lifetime value.

Implementation & Migration Considerations

Migrating from Wishify or Gift Reggie to an integrated platform

Migration tasks vary by the depth of integration and the volume of historical data.

Key migration steps:

• Export wishlist/registry data from the current app (Wishify provides export tools; Gift Reggie provides registry data and API access on higher tiers)
• Map export fields (customer emails, saved product IDs, registry statuses) to the destination tool’s data model
• Recreate or replicate email reminder and notification flows in the new platform
• Update front-end widgets and buttons to match the unified platform’s scripts and design
• Monitor transactions and conversion rates post-migration to validate parity

A methodical plan ensures minimal disruption to customers and continuity of in-progress registries or saved wishlists.

Costs and timeline

• Small stores with limited wishlist usage can often migrate in days to weeks.
• Registry-heavy stores or those with POS workflows may need more time to validate in-store purchase reconciliation and staff training.
• Migration also introduces a one-time cost in internal time or developer fees; however, consolidation reduces ongoing monthly costs and support overhead.

Testing and validation

• A/B test the new wishlist or registry UI vs. legacy implementation to measure uplift or regression.
• Confirm that reminder emails and reward triggers match or exceed previous conversion rates.
• Track retention cohorts to measure LTV improvement when wishlist behavior is connected to loyalty rewards.

Conclusion

For merchants choosing between Gift Reggie: Gift Registry and Wishlist ‑ Wishify, the decision comes down to core business needs. Gift Reggie is the better choice for stores that require robust registry features — POS compatibility, stock tracking, password-protected registries, and event-focused workflows — and it earns a high satisfaction score (4.8 from 172 reviews) for those use cases. Wishlist ‑ Wishify is a smart fit for merchants seeking a low-cost, easy-to-implement wishlist that supports guest saves, social sharing, and automated reminders — reflected in a strong 5.0 rating from 211 reviews.

However, both apps address only a slice of the retention problem. For merchants looking to reduce tool sprawl and build sustainable growth through loyalty, referrals, reviews, and wishlists together, an integrated platform provides better value for money and a clearer path to higher LTV. Growave’s suite brings those components together — allowing shops to consolidate retention features while keeping the flexibility needed for enterprise growth. Merchants who want to explore consolidation and compare pricing and plans can review options to consolidate retention features.

Start a 14-day free trial to see how combining wishlist, loyalty, reviews, and referrals reduces tool complexity and drives repeat purchases. Start a 14-day free trial

FAQ

What are the main differences in focus between Gift Reggie and Wishify?

• Gift Reggie is registry-first: it focuses on event-driven registries, stock tracking, and POS compatibility. Wishify is wishlist-first: it prioritizes save-for-later behavior, social sharing, guest wishlists, and low-cost scalability.

Which app is better for stores that sell primarily online?

• For mostly online merchants that simply need wishlist capability, Wishlist ‑ Wishify is often the faster, lower-cost option. Registries and POS features in Gift Reggie offer limited upside if in-store purchase reconciliation is not required.

How do these single-purpose apps compare to an all-in-one platform?

• Single-purpose apps solve specific problems well but often require additional apps for loyalty, referrals, and reviews, which increases monthly costs and maintenance. An all-in-one platform unifies customer data and cross-functional campaigns, reducing complexity and improving long-term retention. For more on loyalty and reward strategies, merchants can review tools to build loyalty and rewards that drive repeat purchases. To see how review collection fits into an integrated strategy, merchants can learn to collect and showcase authentic reviews.

Can a merchant migrate wishlists or registries to a unified platform?

• Yes. Migration typically involves exporting saved items and registry records, mapping fields to the new system, and recreating notification or reminder flows. App exports (such as Wishify’s data export or Gift Reggie’s API) are essential for a smooth migration. Merchants looking for real examples of similar migrations may review customer stories from brands scaling retention.