Gift Reggie: Gift Registry vs. Wishlist Power: An In-Depth Comparison

Introduction

Shopify merchants routinely face the same problem: choosing the right app from thousands of specialized tools. Gift lists and wishlists can boost conversion, reduce returns, and create events that drive high-margin purchases. But picking between single-purpose apps requires weighing features, integrations, cost, and long-term maintenance.

Short answer: Gift Reggie: Gift Registry is an excellent choice for merchants who need registry-first functionality—wedding, baby, and event registries—with POS and stock-tracking capabilities. Wishlist Power is better suited for merchants that want a lightweight, developer-friendly wishlist with pixel tracking and high item-volume thresholds. For merchants who prefer fewer apps and want loyalty, reviews, referrals, and wishlist features in one place, an integrated retention platform can offer better value for money than a stack of single-purpose tools.

This article provides a feature-by-feature, impartial comparison of Gift Reggie: Gift Registry (Modd Apps Inc.) and Wishlist Power (Maestrooo), including recommendations for specific merchant profiles and where a unified platform becomes the more strategic choice.

Gift Reggie: Gift Registry vs. Wishlist Power: At a Glance

Deep Dive Comparison

Product Positioning and Core Value

Gift Reggie: Registry-First, Event-Focused

Gift Reggie positions itself as an advanced gift registry solution for wedding and baby registries, plus wishlists for general shoppers. The app emphasizes reducing returns and protecting margin by facilitating direct gift purchases against a registry. Its core value lies in enabling event-driven conversion: registrants create lists, invite friends and family, and purchases are tracked through Shopify, including Shopify POS. That makes Gift Reggie a practical choice for brands with frequent event-driven sales activity.

Key emphasis areas include:

• Registry creation and management.
• Theme-matching templates and brand-consistent UX.
• Staff-facing notifications and POS compatibility.

Wishlist Power: Lightweight Wishlist with Developer Tools

Wishlist Power centers on wishlist creation, sharing, and developer extensibility. It highlights a no-code setup for merchants who want a quick visual match to their theme, while also exposing APIs and pixel integrations for stores that measure wishlist behavior in analytics and ad platforms. Wishlist Power targets stores that treat wishlists as a conversion and marketing signal rather than a full registry workflow.

Key emphasis areas include:

• Easy visual customization and responsive design.
• High wishlist item limits on paid plans.
• Analytics and pixel integrations for measurement.

Features Compared

Registry and Wishlist Functionality

Gift Reggie

• Full registry workflows tailored for events (weddings, baby showers).
• Password-protected registries and registry messaging on higher plans.
• Registry guest management and email sharing.
• Stock tracking and warnings on Professional and Expert plans.
• POS support for in-person purchases tied to a registry.

Wishlist Power

• Classic wishlist behavior: add-to-wishlist, manage, share.
• Force-login option for wishlisting on paid tiers.
• Item limits per plan (100–30,000 items per month depending on tier).
• Sharing and social features on paid plans.
• No native registry workflows (no event RSVPs, limited registry guest tools).

Analysis: If the merchant needs event-focused flows (guest management, registry privacy, dedicated registry pages, and POS tie-ins), Gift Reggie provides specialized tools that mirror offline registry expectations. If a merchant only needs wishlists as a behavioral or remarketing signal, Wishlist Power’s lightweight approach is sufficient and can be more budget-friendly at entry level.

Customization & Theming

Gift Reggie

• Designed to take on the look of the store theme.
• Offers customizable content and email templates at mid-to-high plans.
• Tailored UX for registries to mirror branding.

Wishlist Power

• No-code install built to adapt visually to popular themes.
• Color and spacing customization without code.
• Developer-facing customization via JavaScript APIs for bespoke designs.

Analysis: Both apps support strong visual integration. Wishlist Power makes it simpler for non-technical teams to match visual styling without developer time. Gift Reggie focuses on branded registry pages and notification customization—important for event communications.

Sharing & Social

Gift Reggie

• Social sharing for registries and wishlists.
• Email invitations, registry messaging, and customizable notifications (depending on plan).

Wishlist Power

• Shareable wishlists on paid tiers, with social-friendly outputs.
• Emphasis on capturing share behavior for analytics.

Analysis: Both enable sharing, but Gift Reggie includes registry-specific invitation flows and email notification controls which are critical for event-driven purchases.

Analytics & Tracking

Gift Reggie

• Integrates with Shopify reporting; provides registry-level activity.
• Customizable staff and customer notifications enable manual tracking workflows.

Wishlist Power

• Adds direct pixel integrations on Advanced and Pro plans (GA4, TikTok).
• Provides developer APIs to surface wishlist events to external analytics or CDP.

Analysis: Wishlist Power is more explicit about enabling external tracking and campaign retargeting. Gift Reggie focuses on registry operations and Shopify-native tracking. For merchants with sophisticated marketing stacks, Wishlist Power makes it easier to pipe wishlist signals into ad platforms and analytics.

Inventory & Purchase Flow

Gift Reggie

• Stock tracking, low-stock warnings, and custom line item property tracking on higher plans.
• Tightly integrated with Shopify checkout and POS for registry purchases.

Wishlist Power

• Wishlist to cart flows; no registry-specific stock-reservation features.
• Focused on wishlist behavior as an intent signal, without advanced inventory actions.

Analysis: Merchants selling limited-quantity or high-value registry items benefit from Gift Reggie’s stock tracking and POS support. Wishlist Power is better for tracking intent but lacks advanced stock workflows.

Pricing and Value for Money

Gift Reggie Pricing Structure

Gift Reggie offers four plans:

• Basic — $9 / month (7-day free trial): 5 free registries, unlimited wishlists, styling, social sharing, email notifications.
• Essentials — $15 / month (7-day free trial): 25 free registries, password protection, email sharing, messaging.
• Professional — $30 / month (30-day free trial): 50 registries, customizable content, stock tracking.
• Expert — $40 / month (30-day free trial): 100 registries, POS support, custom line item properties, API access.

Value consideration:

• The registry limits are a clear gating factor. Small merchants with few events may find Basic or Essentials sufficient. Larger event programs or brands that manage many registries will need Professional or Expert.
• Stock tracking and POS support arrive at higher price points, which aligns with the needs of omnichannel brands.

Wishlist Power Pricing Structure

Wishlist Power offers four tiers:

• Free — Free: Essential features, theme fit, 100 wishlist items/month.
• Starter — $15.99 / month: Share wishlist, force login, 5,000 items/month.
• Advanced — $39.99 / month: GA4 and TikTok pixel integrations, 15,000 items/month.
• Pro — $69.99 / month: Klaviyo and Shopify Flow integration, JS API, 30,000 items/month.

Value consideration:

• The free tier is attractive for testing wishlist behavior.
• The paid tiers scale by item volume and integrations; the Pro plan becomes a developer-friendly product with external automation integration.
• For stores that measure wishlist item volumes and need pixel-based marketing, the Advanced/Pro tiers offer clear ROI potential.

Comparative Value Assessment

• For registry-heavy use cases, Gift Reggie provides registry-specific features at lower starting prices for registry functionality than configuring a wishlist to behave like a registry. Its plan tiers are structured around registry counts rather than wishlist item thresholds, which is more aligned with event usage.
• For purely wishlist-driven strategies that feed into paid social or email campaigns, Wishlist Power can be better value for money because of its free tier and pixel integrations that improve ad targeting and measurement.
• Neither app provides a complete retention suite—loyalty, referrals, reviews, and wishlist are each parts of a broader retention stack. Merchants stacking multiple single-purpose apps may see higher aggregate costs and increased maintenance overhead.

Integrations & Extensibility

Native and Third-Party Integrations

Gift Reggie

• Works with Shopify POS, Customer accounts, Shopify Flow, Langify.
• API access on Expert plan enables custom integrations.
• Focus is on Shopify-native operations and POS connectivity.

Wishlist Power

• Works with Checkout, Shopify POS, Shopify Flow.
• Integrations extend to pixels (GA4, TikTok), Klaviyo, plus JavaScript APIs for custom development.
• Designed for merchants that want to feed wishlist events into ad and email stacks.

Analysis: Wishlist Power offers a more analytics- and marketing-oriented integration layer out-of-the-box. Gift Reggie integrates where registries matter most—POS and Shopify internal flows. For merchants that use Klaviyo heavily, Wishlist Power’s integrations on Pro plan are valuable; Gift Reggie requires API access on higher plans to achieve the same level of automation.

Developer Access & APIs

Gift Reggie

• API access available on the Expert plan.
• Good for brands that need registry data fed into headless setups or third-party CRM.

Wishlist Power

• JavaScript API access on the Pro plan.
• Pixel native integrations make event tracking simpler for marketing teams.

Analysis: Wishlist Power has a slight edge in developer-friendly event tracking and pixel integrations. Gift Reggie’s API accessibility is valuable for enterprise-level customizations but is gated behind the top-tier plan.

User Experience and Setup

Installation & Theme Matching

Gift Reggie

• Emphasizes matching the store theme for a seamless registry feel.
• Onboarding includes dedicated support to get registries live (support team available).

Wishlist Power

• No-code install designed to adapt visually to most themes.
• Clear UI for merchants who prefer minimal developer intervention.

Analysis: For non-technical merchants who want fast deployment, Wishlist Power’s no-code approach reduces friction. Gift Reggie may require some setup to fine-tune registry flows but provides a more curated experience for guests and shoppers.

Admin UX & Registry Management

Gift Reggie

• Admin flows designed for registry creation and management.
• Email templates and registry messaging streamline guest communication.
• POS compatibility allows staff to search and complete registry purchases.

Wishlist Power

• Admin tools centered on wishlist monitoring and settings (item limits, share behavior).
• Less focus on event guest management.

Analysis: If the merchant requires hands-on registry management across online and in-store teams, Gift Reggie’s admin UX aligns better with daily operations.

Support, Documentation, and Reputation

Reviews & Social Proof

• Gift Reggie: 172 reviews with a 4.8 rating on Shopify. The volume of reviews suggests a broader user base and longer presence in the marketplace.
• Wishlist Power: 18 reviews with a 4.8 rating on Shopify. High rating but lower review count, which makes it harder to judge long-term stability or breadth of use cases.

Analysis: Review counts provide context. Gift Reggie’s larger review base indicates more merchants have tested and relied on the app, which can correlate with more mature feature sets and bug fixes. Wishlist Power’s smaller sample size still reflects strong user satisfaction but requires cautious evaluation for large-scale rollouts.

Support Channels & Response

Gift Reggie

• Dedicated support team; higher plans include more hands-on support and a longer trial period.
• POS and custom features likely to require support for setup.

Wishlist Power

• Developer-friendly documentation and APIs.
• Pixel and integration features imply more self-serve, developer-led implementation.

Analysis: For merchants who need white-glove onboarding (e.g., enterprise retailers or omnichannel stores), Gift Reggie’s support orientation may be more helpful. For technical teams building bespoke tracking, Wishlist Power’s developer focus is attractive.

Reliability, Performance, and Security

• Both apps operate within Shopify’s app frameworks and rely on Shopify checkout for final transactions. Security for payment processing flows through Shopify.
• Gift Reggie’s POS integration implies additional testing and complexity; merchants should validate POS workflows in staging environments if used.
• Wishlist Power’s pixel integrations and JS APIs require careful implementation to avoid duplicate events or data-layer conflicts.

Recommendation: Validate behavior in a sandbox store and test third-party integrations (analytics/pixels, email flows) before rolling out to production.

Use Cases and Merchant Profiles

When to Choose Gift Reggie

• Brands that run frequent registries for weddings, baby showers, corporate gifting, or community events.
• Merchants needing POS tie-ins and staff-facing registry workflows.
• Stores that require stock tracking and low-stock warnings for registry items.
• Retailers that value a registry UX identical to offline expectations (invitations, private registries, messaging).

Example outcomes:

• Higher purchase completion rates on registry items due to reduced friction for guests.
• Lower return rates because registry purchases align with intended recipients.

When to Choose Wishlist Power

• Merchants who want a lightweight wishlist that integrates easily into marketing measurement.
• Stores that need pixel-level wishlist events for retargeting on GA4, TikTok, or similar ad platforms.
• Technical teams that prefer JavaScript APIs and Klaviyo/Shopify Flow integrations to automate wishlist-driven campaigns.
• Budget-conscious stores that want a free tier to test wishlist behavior before upgrading.

Example outcomes:

• Improved retargeting precision by using wishlist events to build audiences.
• Higher CTRs from campaigns informed by actual wishlist interest rather than generic views.

Hidden Costs & Operational Overhead

• Combining multiple specialized apps for wishlist, reviews, loyalty, and referrals increases monthly costs and maintenance. Each app may require separate billing, theme edits, updates, and integrations.
• Gift Reggie’s registry limits mean that growing registry usage could force plan upgrades as event volume scales.
• Wishlist Power’s per-month item caps and pixel integration tiers mean costs can rise once wishlist engagement becomes core to marketing.

Operational overhead to monitor:

• Theme conflicts and theme updates after each app install.
• Duplicate events if multiple analytics apps or pixels are firing the same action.
• Increasing support tickets when a larger app portfolio is in play.

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and Tool Sprawl

Many merchants adopt single-purpose apps to meet immediate needs—wishlists here, registries there, loyalty somewhere else. Over time this creates app fatigue:

• Multiple monthly fees add up.
• Greater risk of theme and event conflicts.
• Fragmented customer data across different providers.
• More time spent maintaining and auditing integrations.

App fatigue raises customer acquisition costs and weakens retention programs because fragmented tools make it harder to orchestrate consistent experiences across loyalty, referrals, and reviews.

The Value of Consolidation

Consolidating retention features reduces friction for both merchants and customers. A single platform that includes wishlist, loyalty, referrals, and reviews can:

• Lower aggregate monthly cost compared to multiple specialist apps.
• Centralize customer data for unified segmentation and automation.
• Reduce theme edits and technical maintenance.
• Accelerate time-to-value for retention initiatives.

Merchants looking to reduce stack complexity should evaluate platforms that let them consolidate retention features and manage loyalty, wishlist, and review programs from a single dashboard.

(Book a personalized demo to see how an integrated stack improves retention.)

Growave’s "More Growth, Less Stack" Proposition

Growave positions itself as a multi-tool retention platform that combines Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers into a single suite. The platform aims to reduce tool sprawl while increasing lifetime value and repeat purchase rates.

Core benefits described for merchants:

• Unified customer profiles across loyalty, wishlists, and referrals enabling better targeting.
• Single billing and a consolidated support channel.
• Enterprise features for Shopify Plus stores and API/SDK options for headless setups.

Growave allows merchants to implement loyalty and rewards that drive repeat purchases alongside wishlist and referral programs, rather than stitching separate apps together. It also makes it simple to collect and showcase authentic reviews while using wishlist signals in reward-triggered campaigns.

How an Integrated Platform Solves Common Pain Points

• Unified Data: Wishlist events, referral sources, and review submissions all feed into a single customer profile—enabling better segmentation for re-engagement campaigns.
• Reduced Theme Maintenance: One well-supported product limits theme conflicts and speeds up updates.
• Cross-Functional Automations: Use wishlist triggers to award points or send targeted review requests without custom API work.
• Scalable Support & Onboarding: One vendor owns the retention workflow and can assist across features instead of handing off between multiple teams.

For merchants evaluating alternatives, the ability to consolidate retention features speeds up the ROI timeline and lowers long-term technical debt. Growave’s public app listing also allows merchants to install a unified retention suite directly from the marketplace.

Feature Parity and Beyond

Growave includes an integrated wishlist module, but sits within a broader toolkit:

• Wishlist features capture intent and feed loyalty actions.
• Loyalty and rewards enable merchants to transform wishlist activity into measurable repeat purchases.
• Reviews & UGC modules increase social proof and influence conversions on wishlist and registry pages.

This combined functionality helps merchants go beyond what Gift Reggie or Wishlist Power can deliver in isolation:

• Use wishlist events to trigger reward points or exclusive offers.
• Prompt review requests after purchases from a registry or wishlist conversion.
• Aggregate customer insights in a single dashboard.

Growave’s documentation and product pages explain how to collect and showcase authentic reviews and set up loyalty and rewards that drive repeat purchases. For merchants who want to compare options before committing, the pricing plans can help estimate total cost-to-scale and ROI; merchants can see how consolidation impacts margins by reviewing the pricing page.

Who Should Consider Moving to an All-in-One Platform

• Brands with growing retention programs that now use two or more single-purpose apps.
• Merchants who want a single source of truth for customer actions (wishlists, referrals, purchases).
• Teams that want to reduce maintenance overhead and accelerate growth through coordinated campaigns.
• Shopify Plus merchants that require advanced customization and dedicated support.

Merchants seeking to standardize retention operations can also install a unified retention suite to test the combined workflows against current single-purpose stacks.

Practical Steps to Evaluate Consolidation

• Audit existing apps and monthly costs, including the number of integrations and maintenance time.
• Measure the top-line channels driven by wishlist and registry behavior (e.g., % of revenue from registries).
• Map out desired cross-feature automation (e.g., wishlist → email → reward).
• Trial an integrated platform and measure incremental lift on repeat purchase rate and average order value.

Merchants can review sample success stories and inspiration to compare migration outcomes by reviewing customer stories and implementation examples.

Conclusion

For merchants choosing between Gift Reggie: Gift Registry and Wishlist Power, the decision comes down to role and scale. Gift Reggie is best for brands that require registry-first workflows, POS support, and inventory-aware registry management. Wishlist Power is best for merchants who need a lightweight wishlist with strong analytics hooks and developer-friendly pixel/API access. Both apps have high user ratings (4.8), but Gift Reggie’s larger review base (172 reviews) suggests wider adoption for registry use cases while Wishlist Power’s smaller sample (18 reviews) reflects a focused product with strong developer integrations.

If the primary goal is to reduce the number of single-purpose apps and build retention programs that combine wishlist signals, loyalty incentives, referrals, and authentic reviews, consolidating tools provides better long-term value. Merchants that want to consolidate retention features and avoid ongoing tool sprawl can explore an integrated platform that ties wishlist behavior directly into loyalty and review workflows. For a hands-on way to evaluate a unified solution, merchants can also install a unified retention suite from the Shopify App Store.

Start a 14-day free trial to see how a unified retention stack accelerates growth. consolidate retention features

FAQ

What are the main differences between Gift Reggie and Wishlist Power?

• Gift Reggie focuses on event-driven registries (weddings, baby, gifts), with POS support and stock tracking on higher plans. Wishlist Power focuses on wishlists as a marketing and measurement signal, offering pixel integrations and developer APIs. Choose Gift Reggie for registry management; choose Wishlist Power for wishlist-centric advertising and analytics.

How do pricing models compare for growing businesses?

• Gift Reggie prices by registry count (Basic to Expert) and gates advanced features like API and POS on higher plans. Wishlist Power prices by wishlist item throughput and integrations, with a free tier for small-scale testing. Consider how registry volume versus wishlist event volume maps to pricing for future growth.

Can wishlist events be used in marketing campaigns?

• Wishlist Power explicitly supports pixel integrations (GA4, TikTok) and external automation via APIs on higher tiers, making wishlist events straightforward to use in ad targeting and email flows. Gift Reggie can surface registry and wishlist events through Shopify-native reporting and API access on top plans, but it’s more registry-centric.

How does an all-in-one platform compare to specialized apps?

• An integrated platform reduces tool sprawl, centralizes data, and enables cross-feature automations (e.g., wishlist → rewards → referral). While specialized apps can be best-of-breed for single functions, an all-in-one approach often provides better value for money and fewer integration headaches for merchants building broad retention strategies. Merchants interested in exploring consolidation can review how to consolidate retention features and install a unified retention suite.