Gift Reggie: Gift Registry vs. My Wishlist: An In-Depth Comparison

Introduction

Choosing the right add-on for a Shopify store is more than a feature check. Merchants must weigh long-term outcomes—retention, repeat purchases, average order value, and support—against monthly costs and technical overhead. Many single-purpose apps promise a quick win, but the wrong pick can create tool sprawl and missed revenue opportunities.

Short answer: Gift Reggie: Gift Registry is a robust, registry-first solution built for stores that need wedding, baby, and event registries plus wishlists and POS compatibility. My Wishlist is an ultra-light, low-cost wishlist tool that makes it easy for shoppers to save and share items. For merchants who want one focused feature and minimal cost, each app can be a fit. For stores that aim to grow retention, increase lifetime value, and avoid stacking multiple single-use apps, an integrated retention platform like Growave often delivers better value for money and fewer technical trade-offs.

This article provides an in-depth, feature-by-feature comparison of Gift Reggie: Gift Registry (Modd Apps Inc.) and My Wishlist (Hubify Apps). The goal is to help merchants choose the right tool for their needs, explain trade-offs, and outline when a single-purpose app is the right move versus when an integrated retention stack is a smarter investment.

Gift Reggie: Gift Registry vs. My Wishlist: At a Glance

Feature-by-Feature Comparison

Core Functionality and Primary Use Cases

Gift Reggie: Gift Registry is explicitly designed to manage registries for events (weddings, baby showers, general gift registries) while also offering wishlist capabilities. The product emphasizes driving high-margin sales and reducing returns by allowing shoppers to build lists that friends and family can purchase from directly. The app’s features span list creation, sharing, email notifications, POS compatibility, stock monitoring, and registry privacy controls.

My Wishlist is narrowly focused on wishlists: letting customers save products, share lists via email, and receive reminder emails. Its simplicity and very low monthly cost make it attractive for merchants who want a basic wishlist without extra registry or POS functionality.

How this affects merchants

• Gift Reggie suits businesses that host or promote registries as a core revenue driver (bridal shops, baby retailers, gift boutiques, specialty stores with in-store sales).
• My Wishlist suits stores that want a lightweight saving-and-sharing mechanism to increase conversion from returning visitors and email-driven traffic.

Wishlist and Registry Capabilities

Creating and Managing Lists

Gift Reggie:

• Allows multiple list types (gift registry, wedding registry, baby registry, wishlists).
• Offers a set number of free registries depending on plan (from 5 to 100).
• Enables registrants to add products directly from the storefront and send invites to friends and family.
• Provides password-protected registries on mid-tier plans, which is useful for private events.

My Wishlist:

• Lets customers save unlimited items to their wishlist.
• Focuses on individual wishlists—not event-style registries.
• Stores can access wishlist and product reports to see what customers save.

Practical takeaway: For event-driven buying (which tends to create higher average order values and predictable buying windows), Gift Reggie’s registry-first model provides features that My Wishlist simply does not offer. For straightforward wishlists intended to convert repeat site visits, My Wishlist covers the basics.

Sharing and Social Behavior

Gift Reggie:

• Includes social media sharing and email sharing.
• Offers registry messaging, which allows registrants to add personalized notes that appear with their list.
• Styling adapts to the store theme for a seamless experience when customers share links.

My Wishlist:

• Emphasizes sharing via email and unlimited reminder emails.
• Includes basic reporting on saved products and revenue generated.

Practical takeaway: Both apps support sharing, but Gift Reggie’s registry messaging and styling options make shared lists feel more branded and event-appropriate. My Wishlist’s unlimited reminders can be a useful nudge for re-engagement.

Notifications and Communication

Gift Reggie:

• Customizable customer and staff email notifications for registry actions.
• Email sharing and registry messaging included in multiple plans.

My Wishlist:

• Email sharing and unlimited reminder emails.
• Basic notification flow focused on reminders and shared list delivery.

Practical takeaway: Gift Reggie provides more layered notification options (including staff notifications), which helps stores manage event-related orders and in-store pickup. My Wishlist’s notification suite is simpler and aimed strictly at shopper reminders.

Inventory and Purchase Tracking

Gift Reggie:

• Stock tracking and warnings available on the Professional plan and above.
• Custom line item property tracking and API accessibility on higher plans.
• POS support on the Expert plan enables in-store staff to manage registries and fulfill gifts.

My Wishlist:

• No explicit stock tracking or POS features listed.
• Revenue reports are available, indicating some ability to tie saved items to purchases.

Practical takeaway: When multiple channels or tight inventory control matter, Gift Reggie’s stock awareness and POS ties reduce the risk of overselling registry items. My Wishlist does not present the same safeguards for inventory-sensitive events.

Customization and Branding

Gift Reggie:

• Customizable styling and content to match theme.
• Higher plans allow more extensive content customization and API access for bespoke flows.

My Wishlist:

• Functional, but limited information on customization beyond UI basics.

Practical takeaway: Stores that prioritize a branded, cohesive registry experience will find Gift Reggie more flexible. Merchants that need only a utilitarian wishlist may not require heavy customization.

Pricing and Value for Money

Pricing is more than monthly fees; it’s about how features translate to outcomes like increased AOV, fewer returns, and repeat purchases.

Gift Reggie Pricing Overview:

• Basic: $9 / month
  • 7-day free trial, 5 free registries, unlimited wishlists, customizable styling, social sharing, email notifications.
• Essentials: $15 / month
  • 7-day free trial, 25 free registries, password-protected registries, registry messaging.
• Professional: $30 / month
  • 30-day free trial, 50 free registries, customizable content, stock tracking and warnings.
• Expert: $40 / month
  • 30-day free trial, 100 free registries, POS support, custom line item property tracking, API access.

My Wishlist Pricing Overview:

• Standard: $3.99 / month
  • Unlimited saved items, email sharing, wishlist and product reports, unlimited reminder emails, revenue reporting.

Evaluating value for money:

• Gift Reggie is priced to support progressively advanced registry needs. The higher tiers include functionality (stock tracking, POS support, API access) that can directly impact operations and revenue for event-driven sales.
• My Wishlist is markedly less expensive and can be strong value for stores that only need a basic wishlist. The low price minimizes risk for merchants who simply want a “save for later” feature.

Which presents better value for money depends on goals:

• If registries (weddings, showers, baby) represent material revenue, Gift Reggie’s advanced features can justify the cost through higher conversion, lower returns, and improved in-store coordination.
• If the aim is to capture saved-item intent and nudge returning customers at the lowest possible recurring cost, My Wishlist offers good value.

Language note: Rather than “cheaper,” the right phrase is “better value for money.” For many merchants, Gift Reggie delivers better value for money when registry features unlock higher margin sales; for micro-merchants seeking a simple wishlist, My Wishlist is a more economical starting point.

Integrations, Technical Fit, and Platform Support

Gift Reggie:

• Works With: Shopify POS, Customer accounts, Shopify Flow, Shopify POS Langify.
• POS compatibility means store staff can access and fulfill registries in person.
• Shopify Flow support enables automation for more advanced merchants.

My Wishlist:

• No integrations listed publicly.
• Lightweight footprint likely reduces technical complexity, but also limits extensibility.

Why integrations matter:

• Integration with checkout, POS, and automation workflows reduces manual work and errors.
• If a store runs both online and offline channels, Gift Reggie’s POS support avoids fragmented registry experiences.
• Lack of integrations can force merchants to build manual processes or add additional apps, increasing app fatigue.

Support, Track Record, and Marketplace Signals

Quantitative signals matter when assessing reliability and product maturity.

Gift Reggie:

• 172 reviews with an average rating of 4.8 on the Shopify App Store.
• Public messaging positions a dedicated support team as available to help merchants get started and manage registries.

My Wishlist:

• 1 review with a 5.0 rating. The single review offers limited signal about long-term reliability or support responsiveness.

Interpreting these signals:

• A larger review base with consistently high ratings suggests proven adoption and ongoing improvements. For mission-critical features like registries (where incorrect behavior can undermine events), that confidence matters.
• A single review doesn’t indicate poor product; it indicates low exposure. Merchants should exercise caution and probe support responsiveness before committing.

Security, Privacy, and Data Ownership

Gift Reggie:

• Registries often involve sharing personal information for event invites and messaging. The app’s ability to handle password-protected registries and staff notifications implies built-in support for common privacy concerns.
• API access on expert tiers allows merchants to manage data flows in controlled ways.

My Wishlist:

• Provides email sharing and reminder emails, implying some handling of customer email addresses.
• Public details about privacy controls or advanced data handling are minimal.

Practical takeaway: Stores that handle sensitive personal data (guest lists, private events) will want clear privacy controls and the ability to manage data centrally. Gift Reggie’s feature set suggests better support for those needs, but merchants should review each app’s privacy documentation.

Reporting and Analytics

Gift Reggie:

• Pricing tiers indicate content customization and tracking features; registry and wishlist events can be tied to sales through Shopify’s analytics and the app’s notifications.
• Stock warnings and custom line item properties provide operational data points.

My Wishlist:

• Includes wishlist and product reports and a revenue report, which helps directly measure the wishlist’s impact on sales.

Practical takeaway: Both apps provide reporting, but Gift Reggie’s operational features create richer signals for event management and inventory decisions. My Wishlist focuses reporting on wishlist activity and revenue attribution.

Reliability, Scalability, and Operational Considerations

Running High-Volume Registries

Gift Reggie:

• Designed for registry volumes, with tier limits scaling to 100 free registries (Expert). Larger registry counts and API access on higher tiers indicate a roadmap for scaling.

My Wishlist:

• No registry-specific support; scaling wishlists is straightforward but lacks event workflows needed for large-scale registry operations.

POS and In-Store Fulfillment

Gift Reggie:

• POS support on Expert tier allows staff to access registries and fulfill gifts in store, reducing friction for hybrid retail models.

My Wishlist:

• No POS integration listed, limiting in-store fulfillment for gift purchases coordinated with wishlists.

Tech Stack and Maintenance

Gift Reggie:

• Works with Shopify Flow, which reduces manual tasks and is attractive for merchants with technical resources.

My Wishlist:

• Minimal integration footprint reduces maintenance but also reduces automation potential.

Operationally, Gift Reggie is more feature-complete for stores that need registry orchestration. My Wishlist is simpler to maintain but does not scale to complex fulfillment workflows.

Which App Is Best For Which Merchant?

Below are unbiased, practical recommendations based on common merchant profiles.

Best fit for Gift Reggie: Gift Registry

• Brick-and-mortar or hybrid retailers that host registries (bridal boutiques, baby stores, home goods with in-store gift wrap).
• Merchants who require registry privacy controls, stock warnings, and POS support.
• Stores that need branded registry experiences and communications.
• Businesses seeking to reduce returns and capture full-price event sales.

Best fit for My Wishlist

• Solo founders or micro-stores that only need a low-cost wishlist mechanism to capture saved items.
• Shops testing whether wishlists impact conversion before committing more budget.
• Merchants who prioritize minimal monthly spend and can manage with limited customizations.

Situations where neither single-purpose app is ideal

• Stores that want to build an integrated retention program combining loyalty, referrals, reviews, and wishlists.
• Merchants trying to avoid multiple monthly subscriptions and integration headaches as the store grows.
• Teams looking for a unified analytics view across retention channels to measure LTV gains.

This last category is where an integrated platform typically outperforms multiple single-purpose apps.

Pricing Comparison Summary

• Gift Reggie: $9 – $40 / month with tiered functionality geared toward registries; free trials of 7–30 days make it possible to test features.
• My Wishlist: $3.99 / month for a single plan focused on wishlist features.

Assess pricing against expected outcomes:

• If a registry can drive a few high-value purchases or reduce return rates significantly, Gift Reggie’s mid-tier plans can pay off quickly.
• If the wishlist is a small conversion assist, My Wishlist’s low monthly cost minimizes risk while covering the core need.

The Alternative: Solving App Fatigue with an All-in-One Platform

Running multiple single-purpose apps can solve immediate feature gaps but often creates longer-term costs:

• Operational complexity from maintaining many integrations.
• Fragmented customer data that makes it hard to measure LTV gains.
• Compounding monthly fees that scale faster than ROI.
• Increased technical debt: theme tweaks, incompatibilities, and potential performance impacts.

This phenomenon—app fatigue—pushes merchants to seek consolidated solutions that reduce tool overhead while improving retention outcomes.

Introducing the "More Growth, Less Stack" approach

Growave frames a different strategy: consolidate retention features into a single, coherent platform so merchants can scale without adding dozens of single-function apps. Growave combines wishlist capabilities with loyalty, referrals, reviews, and VIP tiers to create a connected retention engine.

How this addresses the problems of single-purpose tools

• Consolidated customer profiles: Loyalty events, wishlist behavior, referral data, and review submissions live in the same dataset—making it simpler to design cross-channel campaigns.
• Reduced integration overhead: Fewer apps means fewer points of failure and less theme and checkout customization.
• Unified analytics: Measure repeat purchase lift and LTV improvements across loyalty and wishlist actions rather than attempting to stitch data manually.

Key Growave capabilities that matter for merchants comparing registries and wishlists

• Wishlist: Built-in wishlist features that integrate with loyalty and referral incentives so saved items can be tied to rewards or VIP benefits.
• Loyalty & Rewards: Customizable points and rewards programs to encourage repeat purchases and raise LTV. Merchants can design actions that reward wishlist interactions.
• Reviews & UGC: Built-in review solicitation and display to convert social proof into higher conversion, which pairs with wishlist-driven purchase intent.
• Referrals & VIP Tiers: Referral programs and VIP segmentation drive acquisition and retention simultaneously, using wishlist and loyalty data to tier customers.

Contextual links to explore Growave fit naturally from the discussion above:

• Merchants can review Growave’s pricing and compare consolidation costs versus stacking: consolidate retention features.
• For stores that want loyalty programs integrated with wishlist activity, see how Growave supports loyalty and rewards that drive repeat purchases.
• To understand how reviews can amplify wishlist-to-purchase conversion, explore Growave’s tools to collect and showcase authentic reviews.

Why an integrated approach often yields better ROI than stacking single-purpose apps

• Cross-functional campaigns: Reward points for referring a wishlist, offer VIP access to registry-only discounts, or auto-invite top referrers—these campaigns are straightforward when tools share a backend.
• Fewer monthly fees: Consolidation can reduce total subscription spend while delivering more capability.
• Faster experimentation: New strategies (e.g., integrating wishlist saves into loyalty triggers) can be implemented without adding new apps and waiting for compatibility fixes.

Technical and operational benefits of a platform approach

• Built-in integrations with common marketing and support tools reduce custom engineering.
• Centralized support channels and onboarding reduce ramp time and friction for teams.
• Enterprise capabilities (checkout extensions, APIs, and dedicated support tiers) enable scaling without repeated migration.

Further resources and considerations

• Merchants on Shopify Plus or planning enterprise growth can evaluate Growave’s Plus-ready features and integrations by exploring solutions built for high-growth Plus brands.
• For inspiration on how other stores consolidate retention tools and the outcomes they achieved, see customer stories from brands scaling retention.
• To preview or test the platform before committing, merchants can book a personalized demo. This is a concise way to see how wishlist features combine with loyalty and reviews to move the needle on LTV. (Hard CTA)

Growave as an operational replacement for Gift Reggie and My Wishlist

• Wishlist parity: Growave’s wishlist features cover the same basic behaviors as My Wishlist, and its wishlist can be combined with rewards or referral triggers.
• Registry considerations: While registries are event-focused and can require specialized flows (password-protection, guest management), merchants can use Growave’s wishlist and VIP features to approximate event-driven behaviors and pair them with custom implementations via API or by combining Growave with a lightweight registry tool—reducing the need for multiple full-scale registry apps.
• Integrations and scale: Growave’s broad app ecosystem and Shopify Plus support reduce the need for bespoke integrations as a store grows.

Growave contextual links repeated for clarity and discovery

• Merchants evaluating total cost and feature fit should compare bundling advantages by visiting the pricing page to consolidate retention features.
• To see how loyalty can convert wishlist behavior into repeat revenue, review how loyalty and rewards that drive repeat purchases work alongside wishlist actions.
• To evaluate social proof and user-generated content’s role in nudging wishlist purchases, merchants can learn about tools to collect and showcase authentic reviews.

Operational note: If a merchant’s only requirement is an event-style registry with POS ties and deep event workflows, Gift Reggie remains a defensible, focused choice. If the goal is to build a scalable retention flywheel that pulls wishlist behavior into loyalty, referral, and review loops, Growave provides a consolidated approach that reduces stack complexity and improves long-term ROI.

Implementation Paths and Migration Considerations

If a merchant chooses Gift Reggie or My Wishlist, consider these practical steps:

• Validate the feature set with a test registry or wishlist campaign before enabling on production themes.
• Document manual processes (e.g., how staff will handle POS registry purchases) and confirm app behavior across devices.
• Monitor analytics closely for initial conversion lift and inventory impacts.

If a merchant considers Growave instead:

• Map desired retention outcomes (repeat purchase rate, referral-to-order rate, review conversion) to specific Growave modules like loyalty, referrals, and reviews.
• Use the pricing page to model the consolidated monthly cost against existing app spend: consolidate retention features.
• For stores that need a demo or a walkthrough, book a personalized demo to see integrated flows and migration planning. (This is the second and final allowed hard CTA.)

Conclusion

For merchants choosing between Gift Reggie: Gift Registry and My Wishlist, the decision comes down to intent and scale. Gift Reggie is tailored for merchants that rely on event registries (weddings, baby showers) and need POS integration, stock tracking, and branded registry experiences. My Wishlist is a very low-cost, lightweight wishlist solution that makes sense for stores that only want a simple save-and-share capability with minimal monthly commitment.

Both apps have clear strengths:

• Gift Reggie: Strong registry feature set, operational controls, and a proven rating across a larger review base—well suited for event-driven sales and retailers with hybrid online/offline models.
• My Wishlist: Minimal cost and simple wishlist reporting—sensible for micro-merchants or experimental use.

For merchants who want to avoid app fatigue and build a unified retention system—one that turns saved items into repeat purchases, rewards loyal customers, drives referrals, and uses reviews to lift conversion—an integrated platform is often the better long-term investment. Growave’s “More Growth, Less Stack” approach consolidates wishlist, loyalty, referrals, reviews, and VIP tiers into one platform to reduce overhead and improve measurement.

Start a 14-day free trial to compare consolidated outcomes and see how an integrated retention stack performs versus a collection of single-purpose apps: Start a 14-day free trial. (Hard CTA)

FAQ

What are the key differences in capability between Gift Reggie and My Wishlist?

• Gift Reggie focuses on registries (wedding, baby, event) and includes features like password-protected registries, POS support, stock tracking, and registry messaging. My Wishlist is focused on wishlist creation and sharing, offering unlimited saved items, email sharing, reminders, and reporting at a lower monthly cost.

Which app provides better long-term value for stores with event-driven sales?

• Gift Reggie typically provides better value for stores where registries are a material revenue driver, because its operational features (stock warnings, POS integration, registry messaging) reduce friction and improve order accuracy. For stores where wishlists are only a minor conversion tool, My Wishlist may be sufficient and more cost-effective.

Can Growave replace both Gift Reggie and My Wishlist?

• Growave covers wishlist capabilities and adds loyalty, referrals, reviews, and VIP tiers, enabling cross-channel retention strategies. For merchants prioritizing an integrated retention flywheel and fewer apps, Growave often provides better value for money and simpler operations. Stores that require specialized registry workflows and POS-native registry tooling should evaluate whether Growave plus a lightweight registry integration meets their needs or whether a dedicated registry app remains necessary.

How should a merchant decide between a single-purpose app and an integrated platform?

• Assess the strategic goal: If the objective is a single small feature at the lowest possible ongoing cost, a single-purpose app can be appropriate. If the merchant wants to increase customer lifetime value, reduce churn, and scale retention without proliferating subscriptions and integrations, an integrated platform typically offers a stronger ROI.