Gift Reggie: Gift Registry vs. CP24 Advanced Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist or registry app can have an outsized impact on conversion rates, average order value, and return rates. Shopify merchants face thousands of app choices; picking a specialized tool that fits store goals, budget, and technical constraints requires clear, outcome-focused information.

Short answer: Gift Reggie: Gift Registry is an excellent choice for merchants who want a polished, registry-first experience for events like weddings and baby showers, while CP24 Advanced Wishlist is better suited to stores that prioritize device-synced wishlists and web push re-engagement at a low price point. For merchants who want a single retention platform that covers wishlists plus loyalty, referrals, and reviews—reducing app sprawl and improving lifetime value—an integrated suite like Growave is often a better value for money.

This post provides a feature-by-feature, practical comparison of Gift Reggie: Gift Registry (Modd Apps Inc.) and CP24 Advanced Wishlist (CloudPlug24). The goal is to help merchants determine which app aligns with their conversion and retention goals, and when an all-in-one solution may be the smarter long-term choice.

Gift Reggie: Gift Registry vs. CP24 Advanced Wishlist: At a Glance

Deep Dive Comparison

Feature Set and Product Focus

Gift Reggie: Registry-Centered Functionality

Gift Reggie centers on registries: wedding, baby, and general gift lists. The product design reflects event-driven shopping behaviors—guests purchase items from a central list, and registrants manage contributions. Key product elements include:

• Registry creation and management directly in Shopify, which means registries blend into the store theme and checkout flows.
• Shareable lists and social sharing options to distribute registries to friends and family.
• Email notifications for both customers and staff when registry-related actions occur.
• POS compatibility on higher plans, useful for retailers selling both online and in-store.

These features are targeted at stores that frequently run event-driven programs. The core outcome is reduced returns and higher-margin sales by directing purchases to specific items on a registry.

Strengths:

• Built specifically for registries rather than an add-on wishlist.
• POS and customer account integration on advanced plans.
• High rating (4.8) backed by a relatively robust review count (172), indicating broader merchant adoption.

Limitations:

• Primarily event-focused; less emphasis on continuous lifecycle marketing or push-based re-engagement.
• Advanced inventory and API capabilities reserved for higher-priced plans.

CP24 Advanced Wishlist: Wishlist-First with Push Marketing

CP24 positions itself as a full-featured wishlist with additional marketing hooks:

• Guest wishlist and multiple wishlist support for shoppers who want different collections saved.
• Cross-device sync for logged-in shoppers.
• Price-drop and low-stock reminders, tied to wishlist items—useful for scarcity and price-based reactivation.
• Web push campaigns collected via push tokens, delivering a channel to bring visitors back.
• Analytics and wishlist metrics to inform merchandising.

Strengths:

• Strong focus on re-engagement (web push) and wishlist-based triggers.
• Low barrier to entry with a Free plan and very low-cost paid tiers.
• Clean feature set for stores that want wishlists plus push notifications.

Limitations:

• Small public review base (6 reviews) despite a perfect 5.0 rating; fewer merchant signals can make reliability and support expectations less clear.
• Lacks registry-specific workflows (no wedding/baby registry custom flows), which can be critical for event-driven merchants.

Setup, Admin UX, and Merchant Workflow

Onboarding and Configuration

Gift Reggie provides registry-tailored setup screens and admin views to create and manage registries, including options for password-protection and registry messaging at higher tiers. Merchants who need registries will find a logical workflow: create registry, style to match theme, and invite contributors. The admin also integrates notification options that are useful for high-touch registry scenarios.

CP24 focuses on a quick install-and-enable model for wishlists and push. The Free plan covers basic setup, letting merchants test wishlist collection and welcome campaigns without upfront cost. Configuration centers on button placement, wishlist behavior (guest vs. account-only), and web push campaign basics.

Practical implications:

• If speed-to-live matters and the aim is simple wishlist capture plus push, CP24 is faster to validate.
• If the aim is a managed registry experience with guest management and POS tie-ins, Gift Reggie provides a smoother long-term workflow.

Merchant Dashboard and Tracking

Gift Reggie’s analytics emphasize registry performance (e.g., registry conversions, purchased items, and stock warnings on higher tiers). That visibility is tuned toward event planners and staff who need to track who purchased and what’s left on a list.

CP24 emphasizes wishlist engagement metrics and push impressions: which items are wishlisted, conversion after price-drop notifications, and the success of push campaigns. For merchants optimizing promotions and inventory via wishlists, these metrics are more tactical.

Customization, Branding, and Front-End Experience

Brand fidelity is crucial; consumers expect consistent UX when interacting with registries or wishlists.

Gift Reggie is designed to take on the look of the merchant’s theme, and higher plans allow customizable content and styling. This is particularly important when registries are part of a premium brand experience or when registries appear in POS.

CP24 offers full configurable front-store text and device compatibility. Its value is in functional customization rather than deep visual design. Merchants who need pixel-perfect registry pages for weddings may find Gift Reggie’s theme-matching approach superior.

Practical takeaway:

• For premium, branded event pages: Gift Reggie has the edge.
• For functional wishlists with multilingual support and configurable text: CP24 is adequate.

Notifications & Marketing Capabilities

Email and In-Platform Notifications

Gift Reggie offers customizable customer and staff email notifications, which are important for registries where coordination matters (e.g., notifying a bride when a gift is purchased). The app also supports registry messaging and, on higher plans, additional notification rules.

CP24 focuses on web push plus email-like notification behavior via push campaigns. Price-drop and low-stock reminders work well to re-capture wishlist interest. Because push often has higher visibility than email, this can be an effective way to drive urgent purchase behavior.

Comparative note:

• Registries require targeted emails and confirmations; Gift Reggie better supports those flows.
• Wishlists that benefit from real-time price and stock alerts will find CP24’s push features valuable.

Marketing Integration Potential

Neither app is a full marketing automation platform, but both provide hooks for follow-up:

• Gift Reggie’s registry data can be used by customer service and in-store staff to personalize experiences.
• CP24 collects push tokens and wishlist analytics that fit into a reactivation strategy using push channels.

For merchants looking to integrate wishlist/registry signals into broader retention automation (loyalty, referrals, review incentives), standalone apps require additional tools. This is where an integrated retention platform can reduce complexity.

Analytics & Reporting

Gift Reggie includes registry-level reporting and stock warnings on professional plans. These analytics are directly relevant to registry management—knowing which items remain and which contributors have purchased is the core value.

CP24 includes a metrics dashboard focused on wishlist counts, wishlist-item conversions, push impressions, and the effect of price-drop/low-stock messaging. For merchants running sale strategies tied to wishlist behaviors, CP24’s reporting is practical and specific.

Important distinction:

• Gift Reggie’s analytics are focused on event outcomes and operational management.
• CP24’s analytics are behavior- and campaign-focused.

Pricing & Value

Pricing should be assessed in the light of features delivered and the business outcomes they unlock.

Gift Reggie Pricing Tiers:

• Basic — $9/month: 7-day trial, 5 free registries, unlimited wishlists, basic styling, email notifications.
• Essentials — $15/month: 25 registries, password protection, registry messaging.
• Professional — $30/month: 50 registries, customizable content, stock tracking and warnings.
• Expert — $40/month: 100 registries, POS support, custom line item properties, API access.

CP24 Pricing Tiers:

• Free — Free: share wishlist, metrics dashboard, guest wishlist, limited items and push impressions.
• Basic — $2.99/month: detailed reports, multiple wishlists, price drop & low stock reminders, expanded item and push limits.
• Professional — $9.99/month: 10K wishlist items/mo, 50K push impressions.
• Enterprise — $19.99/month: larger quotas (25K items/mo, up to 100,000K push impressions — note apparent typo in source), unlimited sessions.

Value assessment:

• Gift Reggie is a mid-tier priced solution that unlocks registry management and POS options at higher plans. The pricing aligns with event-driven merchants who extract higher AOVs from registry sales.
• CP24 offers a very low-cost route to wishlist features and push marketing. It provides good value for stores evaluating wishlist-driven reactivation, especially at the Free and Basic tiers.

Contextual recommendation:

• For stores with frequent registries or that rely on in-store staff to manage gift lists, Gift Reggie provides better ROI by enabling transactional clarity and reducing unwanted returns.
• For stores prioritizing re-engagement via push and scalable wishlist capture at low cost, CP24 presents strong initial value for money.

Integrations & Technical Compatibility

Gift Reggie integrates with Shopify POS, customer accounts, Shopify Flow, and localization helpers. API accessibility becomes available at the Expert tier, which is crucial for brands that need programmatic control or custom flows.

CP24 emphasizes device sync and push tokens. It does not list extensive integrations but focuses on delivering web push and wishlist analytics. For stores that rely on complex third-party marketing stacks, further integration work may be required.

Practical note:

• Gift Reggie’s POS and Flow compatibility make it better suited for omnichannel retailers with physical locations or complex fulfillment flows.
• CP24’s focus is online-first, leveraging push as a reactivation channel.

Support, Trust Signals, and Reliability

Gift Reggie:

• 172 reviews and a 4.8 rating indicate wide adoption and consistent merchant satisfaction.
• Explicit mention of a dedicated support team suggests active merchant support and onboarding assistance.

CP24:

• 6 reviews and a 5.0 rating reflect positive feedback but a smaller public sample size, which raises interpretive caution.
• The Free plan and low-cost tiers make it easy to trial, reducing risk.

Considerations:

• A larger review base and consistent rating typically indicate better long-term reliability and more resolved edge-cases in-app.
• Smaller apps can still be excellent, but merchants should validate response times and SLAs during trial.

Performance, Scalability, and Data Limits

CP24 lists explicit monthly item and push impression quotas at each tier. These caps help merchants understand expected limits and upgrade triggers. Gift Reggie instead scales by registry count and features; higher tiers unlock more registries and technical capabilities (API, POS), which suit different scaling patterns.

For high-traffic merchants or stores with thousands of wishlists and heavy push use, CP24’s quotas may become a key consideration. For event-driven stores with intermittent spikes (weddings, holidays), Gift Reggie’s registry model aligns better with episodic scaling.

Use Cases and Which App Fits Best

Gift Reggie is best for:

• Stores that frequently host wedding, baby, or event registries.
• Retailers that need POS and Shopify-account registry management.
• Merchants that require customizable registry pages and registry-focused notifications to reduce returns.

CP24 Advanced Wishlist is best for:

• Stores seeking a low-cost or free starting point for wishlists and web push.
• Merchants focused on behavioral reactivation through price-drop and low-stock alerts.
• Stores that want to test wishlist-driven merchandising before investing in additional tools.

Avoid absolute "winner" claims; instead, match the app to the merchant’s objectives.

The Alternative: Solving App Fatigue with an All-in-One Platform

Understanding App Fatigue and Its Costs

App fatigue occurs when merchants install multiple single-purpose apps to meet retention, marketing, and UX needs—wishlists in one app, loyalty in another, referrals in a third, and reviews in a fourth. The consequences include:

• Increased monthly costs and overlapping fees.
• Slower site performance due to multiple scripts.
• Fragmented customer data, which inhibits personalized campaigns and reduces retention effectiveness.
• More administrative overhead and harder troubleshooting.

Single-purpose wishlist or registry apps (like Gift Reggie or CP24) solve a specific problem well, but they can create tool sprawl if merchants want to layer on loyalty, referrals, or review collection.

Introducing a Consolidated Alternative

Growave offers a bundled approach that reduces the number of apps required to run retention programs. The philosophy—“More Growth, Less Stack”—centers on providing wishlists alongside loyalty, referral campaigns, and reviews in a single platform.

Key benefits of consolidating into one platform:

• Unified customer data lets merchants trigger loyalty rewards based on wishlist or purchase behavior.
• Consolidated analytics shows how wishlist behavior impacts lifetime value, making merchandising decisions more strategic.
• Fewer apps reduce performance overhead and simplify support points.

To evaluate the alternative properly, consider the following Growave capabilities and how they map to merchant outcomes.

Growave Capabilities That Replace Multiple Single-Purpose Apps

• Loyalty and Rewards: Growave supports customizable loyalty programs, points, and VIP tiers that increase repeat purchases and average order value. Merchants can build loyalty and rewards that drive repeat purchases and integrate them with wishlist behaviors.
• Wishlist: Growave includes wishlist functionality that is integrated into the same customer profile used for loyalty and referrals, so wishlist engagement can trigger reward points or referral incentives.
• Reviews & UGC: Growave automates review collection and showcases social proof. Merchants can collect and showcase authentic reviews within the same platform that manages loyalty and wishlists.
• Referrals & VIP Tiers: Referral campaigns and VIP segmentation sit in the same suite, enabling coherent retention strategies across channels.
• Integrations and Scale: Growave offers Shopify Plus support and integrations with major marketing automation platforms, which helps brands scale without splintering data across many apps. Explore solutions for high-growth Plus brands to understand the enterprise capabilities.

How Consolidation Improves Outcomes

Consolidation matters because it changes how data flows and how campaigns are executed:

• Rather than exporting wishlist data to a separate loyalty tool, the same platform uses wishlist interactions to nudge customers with targeted rewards.
• Instead of stitching push behavior into a loyalty program via an external integration, unified analytics shows the incremental lift of push vs. email when tied to wishlist signals.
• Customer lifetime value grows when loyalty programs, referrals, and review incentives are coordinated rather than isolated.

Merchants looking to test this coordinated approach can compare the cost and speed of deploying multiple single-purpose apps to the operational simplicity of one integrated platform.

Practical Comparisons: When Growave Makes Sense

• If the merchant primarily needs event registries with heavy POS involvement and a dedicated registry team, a specialized registry tool like Gift Reggie remains highly relevant.
• If the merchant’s primary goal is wishlist-driven push reactivation at a minimal monthly cost, CP24 delivers immediate, low-risk value.
• However, if the merchant wants to scale customer lifetime value through a unified retention playbook—combining wishlists, loyalty, referrals, and reviews—Growave typically delivers better long-term ROI and fewer integration headaches.

To evaluate Growave hands-on, merchants can review pricing options and trial plans to assess cost-benefit trade-offs, including a free trial for initial validation of integrated workflows: explore options to consolidate retention features. Installation and app details are available for merchants who prefer App Store validation: see how to install an integrated retention suite.

Evidence and Adoption

Growave’s public footprint includes over 1,197 reviews with a 4.8 rating on the Shopify App Store, reflecting broad merchant adoption and satisfaction. That level of adoption provides a stronger signal of reliability and ongoing product investment when compared to smaller apps with fewer reviews.

Merchants contemplating a move from single-purpose tools can review customer stories from brands scaling retention to see how integrated programs impact metrics like repeat purchase rate and average order value.

Where Specialized Apps Still Win

Specialized apps can be preferable when:

• The use case is narrowly focused and requires deep, event-specific features (e.g., wedding registries that require guest contributions, POS coordination, and password-protected lists). For those needs, Gift Reggie’s event-first design is difficult to replace.
• Budget constraints push a store to validate wishlist behavior with a free or very low-cost app before investing in a broader platform. CP24’s Free and Basic plans are useful for validation.

If validation confirms the business case for retention investment, the benefits of consolidating onto a platform capable of running loyalty, referrals, wishlist, and reviews become clearer.

Try Before Committing: Demo and Pricing Paths

Merchants who want a guided walkthrough of how an integrated retention stack could replace multiple apps can book a personalized demo to see workflow examples and implementation timelines. For merchants ready to assess costs, explore how pricing tiers map to monthly orders and support levels to determine expected ROI from consolidation: view options to consolidate retention features.

Adopting a single suite reduces the total number of scripts loaded on the storefront and centralizes support, which can improve page speed and developer productivity. For merchants who prefer installing via the Shopify ecosystem, the app is available to install an integrated retention suite.

(Note: merchants who want to compare feature parity specifically—such as registry depth vs. wishlist push integration—should use demo sessions to get a hands-on feel.)

Hard CTA (early): Book a personalized demo to see how an integrated retention stack accelerates growth.
(That sentence is a Hard CTA; it links to a demo booking endpoint.)

Implementation Considerations and Migration Strategies

If Choosing a Specialized App

Migration and coexistence considerations:

• Plan data flows: how will wishlist/registry data feed into email and loyalty systems? Exports or webhook integrations may be required.
• Monitor page performance after installing. Multiple single-purpose apps often add script load; consider deferred loading where possible.
• Validate limits: CP24 exposes monthly item/push quotas; plan growth trajectories and upgrade triggers.

Checklist for specialized approach:

• Run a 7–30 day pilot to measure conversion lift from wishlists or registries.
• Track downstream KPIs: conversion rate on registry pages, AOV from registry purchases, wishlist-to-purchase rate post-price-drop push.
• Confirm in-store compatibility and staff workflows when using registries integrated with POS.

If Moving Toward an All-in-One Platform

Key migration steps:

• Inventory data mapping: merge wishlist and registry data into unified customer profiles.
• Consolidate notification rules so customers aren’t spammed across overlapping channels.
• Redirect landing pages and update icons/buttons to the new platform’s markup for consistent UX.

Benefits realized:

• Centralized customer profiles speed up segmentation (e.g., VIPs who also wishlisted high-margin SKUs).
• Cross-product campaigns (e.g., reward points for first wishlist conversion) can be executed without additional integration work.
• Fewer monthly subscriptions and reduced maintenance overhead.

Evaluate total cost of ownership by comparing aggregated monthly fees for multiple tools to an all-in-one subscription and weigh that against expected uplift in repeat purchases and retention.

Practical Recommendations by Merchant Type

• Small stores testing wishlist behavior on a low budget: Start with CP24’s Free or Basic plan to validate wishlist-driven reactivation and push conversions. If wishlist conversions are strong, evaluate whether adding a loyalty program makes sense; if so, consider consolidating to a platform that includes both loyalty and wishlist.
• Boutiques and boutique chains running frequent registries: Gift Reggie’s registry-first features, POS support, and registry messaging are well-aligned to this use case. Gift Reggie’s pricing tiers map well to registry volume.
• Growth-focused merchants aiming to increase LTV and reduce churn: Consider migrating to an integrated retention platform early. Consolidating wishlists, loyalty, referrals, and reviews into one suite reduces app fatigue and unlocks strategic cross-program campaigns.
• Enterprise or Shopify Plus brands: Evaluate platforms that explicitly support enterprise workflows and integrations. Growave includes Plus options and hands-on onboarding to support complex launches; see solutions for high-growth Plus brands.

Conclusion

For merchants choosing between Gift Reggie: Gift Registry and CP24 Advanced Wishlist, the decision comes down to use case and growth plans. Gift Reggie is a strong choice for stores that need a polished registry experience with POS compatibility and registry-specific management. CP24 is a pragmatic, low-cost option for merchants focused on wishlists, price-drop reminders, and web push engagement.

For merchants who plan to scale retention efforts beyond a single wishlist or registry—adding loyalty, referrals, and reviews—an integrated platform often delivers better long-term value. Consolidation reduces monthly fees, simplifies data, and enables lifecycle strategies that increase repeat purchases and customer lifetime value.

Growave’s “More Growth, Less Stack” approach bundles wishlist functionality with loyalty, referral campaigns, and review automation to reduce tool sprawl and centralize retention efforts. Merchants who want to evaluate how consolidating tools impacts performance and cost can review pricing and plan options to consolidate retention features or install via the Shopify ecosystem to install an integrated retention suite. Growave also enables merchants to collect and showcase authentic reviews and build loyalty and rewards that drive repeat purchases.

Ready to explore the impact of a unified retention stack? Start a 14-day free trial to see how an integrated loyalty, wishlist, and reviews suite improves retention and reduces app sprawl.
(This is a Hard CTA directing merchants to begin a trial.)

FAQ

Q: Which app is better if the primary goal is managing wedding and baby registries?
A: Gift Reggie is built specifically for registries and includes registry-focused features like password protection, registry messaging, and POS support on higher tiers. These features directly support event-driven buying behavior and in-store coordination.

Q: Which app is better for re-engagement via real-time alerts and push notifications?
A: CP24 Advanced Wishlist emphasizes web push and price-drop/low-stock reminders, making it a strong option for merchants seeking immediate, behavior-driven reactivation.

Q: Can an all-in-one platform replace both a registry app and a wishlist app?
A: An all-in-one platform can replace many single-purpose tools, particularly when the business goal is to increase lifetime value through coordinated campaigns. For highly specialized registry workflows tied to in-store processes, some merchants may prefer keeping a dedicated registry app. To compare consolidated workflows and costs, merchants can review unified pricing to consolidate retention features.

Q: How should a merchant decide between testing a low-cost single-purpose app versus committing to an integrated platform?
A: Start with a short validation period using a low-cost or free app to measure demand and conversion uplift from wishlists or registries. If results show positive trends and the merchant plans to implement loyalty or referral programs, consolidating onto a platform that includes wishlist, loyalty, and reviews will often be better value for money and simpler to manage at scale. For a hands-on exploration of integrated workflows, merchants can book a personalized demo.