ESC Wishlist vs. Wishlist Pro ‑ Pasilobus: Detailed Comparison

Introduction

Choosing the right wishlist app is a small decision that can have a measurable impact on conversion, retention, and average order value. Shopify merchants must weigh simplicity, customization, integrations, and long-term value when picking tools that handle wishlists, save-for-later behavior, and list management.

Short answer: ESC Wishlist + Save for Later is a low-cost, focused tool for merchants who need a simple save-for-later feature and basic wishlist sharing. Wishlist Pro ‑ Pasilobus offers a broader feature set—CSV imports, B2B-friendly order forms, and multi-list management—making it better suited for merchants who need advanced list workflows. For merchants seeking a single, integrated retention platform that reduces tool sprawl and combines wishlists with loyalty and reviews, Growave often represents better value for money.

This post provides an in-depth, feature-by-feature comparison of ESC Wishlist + Save for Later and Wishlist Pro ‑ Pasilobus to help merchants choose the best fit. The analysis emphasizes outcomes—retain customers, increase lifetime value, and drive sustainable growth—so merchants can match tool capabilities to business priorities.

ESC Wishlist + Save for Later vs. Wishlist Pro ‑ Pasilobus: At a Glance

Deep Dive Comparison

Overview and Positioning

ESC Wishlist + Save for Later — Positioning and target

ESC Wishlist + Save for Later is positioned as a lightweight wishlist and save-for-later widget. The app’s description highlights quick visual customization, keeping saved items visible under the cart to nudge conversion, and social sharing to expand brand reach. With a simple monthly price of $5, the app aims at merchants who want a single-purpose solution without complexity.

Key data points:

• Developer: Eastside Co®
• Reviews: 2
• Rating: 1
• Pricing: $5 / month

Given the small review sample and low rating, the available public data is limited and suggests merchants should perform a careful test before committing.

Wishlist Pro ‑ Pasilobus — Positioning and target

Wishlist Pro ‑ Pasilobus targets merchants with more sophisticated list workflows, including B2B use cases. The product highlights CSV wishlist uploads, one-click reordering of entire lists, and the ability to manage multiple lists per customer (on paid plans). It positions itself as functional for both B2C and B2B environments, where customers or distributors may use lists as order forms.

Key data points:

• Developer: Pasilobus
• Reviews: 1
• Rating: 5
• Pricing: Free; Advanced $14.99/mo; Plus $49.99/mo
• Works With: Checkout, Customer accounts, Shopify Flow

The product’s feature set is broader than a simple wishlist and includes reporting and B2B features at higher tiers.

Feature Comparison

Core Wishlist and Save-for-Later Behavior

Both apps support basic wishlist and save-for-later behavior, but they differ in depth.

ESC Wishlist + Save for Later:

• Places saved items under cart, making them visible at checkout to create a quick path to purchase.
• Offers unlimited wishlists and social sharing.
• Focuses on quick setup and visual customization.

Wishlist Pro ‑ Pasilobus:

• Supports unlimited list items by default and can enable unlimited lists per customer on paid plans.
• Adds one-click reordering and the ability to treat lists as order forms (Plus plan).
• Offers CSV import for bulk uploads, useful for distributors and B2B buyers.

Implication: For a pure save-for-later nudge at checkout, ESC is adequate. If list management, repeat ordering, or B2B reorder workflows are required, Wishlist Pro provides more functional depth.

Customization and UX

ESC Wishlist + Save for Later:

• Promises a "broad range of options for customizing how the app looks" to fit the storefront.
• Likely sufficient for basic theme-matched buttons and list UI, but public materials do not indicate deep templating or headless support.

Wishlist Pro ‑ Pasilobus:

• Claims fast integration with Shopify themes and a setup time under five minutes.
• Includes translations (Advanced plan), which is important for multi-language stores.
• Offers reordering from lists, add-to-cart shortcuts, and sharing, providing a more complete UX for customers who actively use lists.

Implication: Wishlist Pro has stronger UX signals for stores that expect customers to interact with lists frequently or need multi-language support.

Sharing and Social Reach

Both apps support sharing lists via social channels and email; ESC highlights free social sharing explicitly, while Wishlist Pro also enables sharing. The difference is not in basic capability but in workflow depth: Wishlist Pro allows lists to be shared as registries and used as order forms, which can increase viral or group-buy usage in more complex shopping scenarios.

Bulk & B2B Capabilities

ESC has no public claims about CSV import, order forms, or B2B support. Wishlist Pro explicitly includes:

• Customer spreadsheet import (Plus plan).
• One-click reordering of an entire list.
• Order forms for customers (Plus plan).

Implication: For B2B merchants, wholesalers, or stores that accept large recurring distributor orders, Wishlist Pro is purpose-built for that workflow while ESC is not.

Reporting and Insights

ESC’s public details don’t emphasize reporting capabilities. Wishlist Pro’s Plus tier lists "Reports," indicating reporting is available but gated behind a higher-priced plan.

Outcome: Neither app emphasizes advanced analytics at low tiers, but Wishlist Pro includes reporting at its higher tier.

Checkout & Account Integration

Wishlist Pro lists compatibility with Checkout, Customer accounts, and Shopify Flow—these integrations facilitate smoother customer list reproduction at purchase and automation opportunities. ESC’s descriptions don’t list these explicit integrations.

Implication: If wishlists must translate directly into checkout or fit into automated flows, Wishlist Pro has clearer capabilities.

Pricing & Value

ESC Wishlist + Save for Later Pricing

• Monthly plan: $5 / month

ESC's pricing is straightforward and low-cost. For merchants testing basic wishlist or save-for-later behavior, the cost barrier is minimal. However, simplicity can hide long-term limits if growth or new use cases (B2B, CSV imports, multi-list management) are needed.

Value observations:

• Very low monthly cost is attractive for budget-constrained merchants.
• Limited public visibility on free plan features or trial details.
• Potential lack of advanced features for scaling.

Wishlist Pro ‑ Pasilobus Pricing

• Free tier: Unlimited list items; single list per customer; sharing
• Advanced: $14.99 / month — Unlimited lists per customer, quick add, translations, sharing
• Plus: $49.99 / month — All Advanced features plus B2B order forms, spreadsheet import, reports

Value observations:

• Clear tiering aligns features with needs: free to start, paid as list complexity grows.
• $49.99/mo Plus tier supplies B2B features that justify the higher price for stores needing reordering and reporting.
• Free tier can be an easy testbed for basic wishlist behavior.

Comparative summary:

• ESC provides lower nominal cost but a narrower feature set.
• Wishlist Pro offers modular value: start free, pay when multi-list, B2B, or reports are necessary.
• For merchants focused on ROI and scaling wishlist-driven sales, Wishlist Pro’s tiering often represents better value for money when advanced features are required.

Integrations & Extensibility

ESC Wishlist + Save for Later:

• Public materials highlight customized front-end integration, but do not list many pre-built integrations.
• Lacks explicit mentions of Checkout or Shopify Flow compatibility.

Wishlist Pro ‑ Pasilobus:

• Works with Checkout, Customer accounts, and Shopify Flow.
• Supports CSV import, making it compatible with external order workflows and bulk customer operations.

Why integrations matter:

• Checkout and Customer account compatibility create a smoother path from list to purchase, reducing friction and abandoned lists.
• Shopify Flow compatibility allows automation—e.g., notify customers about list item availability, trigger emails when a high-value wishlist item discounts.
• CSV imports are crucial for B2B orders or migrating lists from other systems.

Integration advantage: Wishlist Pro.

Data, Reporting, and Growth Signals

ESC Wishlist + Save for Later:

• No publicly stated reporting beyond the customer-facing list interface.
• With only 2 public reviews (rating 1), evidence of merchant satisfaction and real-world growth impact is limited.

Wishlist Pro ‑ Pasilobus:

• Reports feature offered in Plus tier.
• Designed to surface customer preferences and list data, which can inform inventory and marketing.

Merchants serious about using wishlist data to inform replenishment, segmentation, or targeted campaigns should favor the app with reporting and export capabilities—Wishlist Pro in this comparison.

Support, Maintenance, and Reliability

ESC Wishlist + Save for Later:

• Minimal public review data (2 reviews, rating 1) raises caution. Low review count could mean low adoption or limited feedback; low rating flags potential issues with support, reliability, or user expectations.

Wishlist Pro ‑ Pasilobus:

• Very small review sample (1 review, rating 5), which makes it risky to generalize. The app lists several integrations and features, but public proof points are limited.

Practical advice:

• For both apps, merchants should evaluate support responsiveness during trial by asking setup or customization questions.
• Check if the app provides changelogs, theme update guidance, and whether it supports Shopify theme app extensions or other modern deployment methods.

Security, Performance, and Technical Considerations

Performance:

• Both apps are simple front-end enhancements rather than heavy backend services, so performance impact is usually minor. However, implementation details matter: scripts, API calls, and how the app stores wishlist data (localStorage vs. server-side) affect page load and cross-device persistence.

Data storage:

• ESC’s description is silent on where stored lists reside (local vs. server), which matters for logged-in customers and cross-device sync.
• Wishlist Pro’s support for CSV import and checkout integrations implies server-side storage tied to customer accounts—better for persistence, B2B workflows, and reconciliation.

Security:

• Any app that stores customer data should follow Shopify app security guidelines. Merchants should verify app privacy policies and data handling practices.

Recommendation:

• Ask both vendors how lists are stored and retrieved, what data is collected, and how it’s protected. For B2B orders, server-side storage is preferable.

Implementation Complexity & Maintenance

ESC Wishlist + Save for Later:

• Likely fast to install and configure, given the simple feature set and low price. Small stores can deploy quickly.

Wishlist Pro ‑ Pasilobus:

• Also claims quick setup (“Get going in less than 5 mins”), but advanced features (CSV imports, order forms) will require additional configuration and testing.
• If the store uses Shopify Flow, integration will need careful automation setup.

Merchant cost of ownership:

• ESC wins on initial simplicity and low monthly cost.
• Wishlist Pro requires more setup time for advanced workflows but scales functionally in ways ESC cannot.

Use Cases and Which App Matches Them

• Small boutique store wanting a visual wishlist and a save-for-later nudge at checkout:
  • ESC Wishlist + Save for Later is an efficient, low-cost choice.
• Store that wants customers to maintain multiple categorized wishlists (e.g., gifts, local vs. international favorites):
  • Wishlist Pro (Advanced tier) supports unlimited lists per customer.
• Brands that need CSV import, wholesale reordering, or want lists to act as order forms:
  • Wishlist Pro (Plus tier) is the better fit.
• Merchants who prioritize lightweight setup, minimal monthly spend, and limited feature needs:
  • ESC is a practical test option.
• Merchants looking to convert wishlist data into segmented marketing, automated flows, and deeper retention programs:
  • Wishlist Pro offers better hooks (reports, Shopify Flow compatibility), but consider a full retention platform for consolidated capabilities.

Pros and Cons (Bulleted Summary)

ESC Wishlist + Save for Later

• Pros:
  • Low-cost ($5/month)
  • Simple setup and focused functionality
  • Save-for-later visible at checkout to reduce friction
  • Social sharing support
• Cons:
  • Very limited public feedback (2 reviews, 1-star average)
  • Minimal evidence of integrations or reporting
  • Likely limited long-term scalability for B2B or advanced commerce use cases

Wishlist Pro ‑ Pasilobus

• Pros:
  • Free tier for basic use
  • Multi-list support and translations (Advanced)
  • CSV import and B2B order forms (Plus)
  • Checkout and Shopify Flow compatibility
• Cons:
  • Advanced features behind paid tiers that might be necessary for B2B use
  • Public review sample is tiny (1 review), limiting confidence from peer feedback
  • Merchants must test integration behavior to ensure lists map correctly to checkout processes

Migration & Practical Considerations

When moving between wishlist apps or considering adding a wishlist capability, merchants should evaluate:

• Data portability: Can wishlists be exported/imported as CSV to preserve customer lists? Wishlist Pro supports spreadsheet import, which makes certain migrations easier.
• Customer experience continuity: If wishlists are server-stored and tied to accounts, switching apps should preserve lists. If stored locally, users may lose lists on migration.
• Theme compatibility: Confirm the app supports the current theme and any page-builder apps (e.g., PageFly).
• Cross-device persistence: Ensure customer accounts preserve lists across devices if cross-device shopping is common.

ESC does not advertise CSV import; Wishlist Pro includes it in higher tiers, favoring easier migration for complex stores.

Cost-to-Impact Evaluation

Merchants should weigh monthly cost versus projected impact on conversion and retention. Simple math helps:

• For low-traffic stores, a $5/month app that recovers a few lost conversions can be sensible.
• For stores expecting to leverage lists to drive repeat B2B orders or frequent reorders, the revenue uplift from faster reorders and reduced friction can justify $49.99/month Plus tier.

However, consider the intangible costs of multiple single-purpose apps:

• Administrative overhead for multiple vendors.
• Cross-app compatibility issues.
• Stretched budgets when scaling.

This is where an integrated retention platform can be a more strategic investment.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often start by adding point solutions to solve immediate problems: a wishlist app for customer save-for-later behavior, a separate loyalty app to reward repeat buyers, and a review app to collect social proof. Over time, the number of single-purpose apps grows, introducing "app fatigue"—fragmented data, duplicated features, multiple vendor relationships, and rising monthly costs.

What is App Fatigue?

App fatigue describes the cumulative burden merchants experience when managing many single-purpose apps:

• Increased administrative overhead for billing, updates, and support.
• Fragmented customer data, which reduces the effectiveness of personalized campaigns.
• Conflicting scripts that can slow pages and hurt conversion.
• Higher total cost of ownership as each app adds recurring fees.

Why consolidate?

Consolidation reduces overhead and improves outcomes:

• Unified data: Wishlists, loyalty programs, and reviews in the same system enable richer segmentation and automation.
• Easier interoperability: Features designed to work together are less likely to conflict.
• Better support: One vendor accountable for retention-related flows simplifies troubleshooting.
• Cost efficiency: A single platform often delivers better value for money than multiple specialized apps as store complexity grows.

Introducing a Different Approach: More Growth, Less Stack

Growave’s philosophy—More Growth, Less Stack—advocates replacing multiple discrete apps with a single integrated retention platform that combines wishlists, loyalty, referrals, reviews, and VIP tiers. This lets merchants focus on customer lifetime value instead of managing multiple vendor relationships.

Growave consolidates core retention features into a single suite. Rather than stitching together a wishlist app, a loyalty engine, and a review tool (and paying separately for each), merchants can adopt a unified system that shares data and workflows across features.

Key Growave capabilities (high level):

• Loyalty and rewards that drive repeat purchases
• Collect and showcase authentic reviews
• Wishlist and save-for-later functionality integrated with loyalty and VIP tiers
• Referrals and reward campaigns that leverage wishlist behavior
• Integrations with marketing stacks and checkout flows

To explore plan tiers and pricing options that match specific growth needs, merchants can compare plans and features on Growave’s pricing page: consolidate retention features. For merchants who prefer installing through the Shopify marketplace, the Growave Shopify listing is available for direct install: install the app from the Shopify App Store.

How Growave Addresses Wishlist Use Cases

Growave’s wishlist module is not an isolated widget; it is a first-class part of a retention ecosystem:

• Wishlists feed loyalty logic: Reward customers for creating lists, sharing lists, or purchasing from a list.
• Customer-level data: Wishlist behavior is tied to customer profiles, enabling cross-feature personalization.
• Automation: Combine wishlist triggers with referral or review campaigns for multilayered retention strategies.
• B2B considerations: For merchants on Shopify Plus or with complex ordering, Growave supports enterprise features and integrations to maintain continuity between wishlists, loyalty tiers, and purchasing flows.

Merchants can view examples and customer stories that show how consolidated retention programs scale growth: customer stories from brands scaling retention.

Integrations and Platform Compatibility

Growave integrates with common ecommerce and customer service tools, reducing the need for separate connectors:

• Works with Checkout, Shopify POS, Customer accounts, Shopify Flow
• Integrates with Klaviyo, Omnisend, Recharge, and helpdesk tools to lock wishlist and loyalty data into existing flows

When considering a move from single-purpose wishlist apps to one platform, comparing required integrations is essential. Growave’s integrations are listed alongside its plans, so merchants can verify compatibility before migrating: consolidate retention features.

Evidence & Social Proof

Growave’s app listing and pricing page offer transparency about feature tiers and customer adoption. For merchants evaluating options, public proof points matter:

• Growave’s Shopify listing includes user ratings and reviews to gauge merchant satisfaction: install the app from the Shopify App Store
• The platform has hundreds of public reviews and a high rating, which signals maturity and active use across diverse merchants.

Operational Benefits of Consolidation

• Unified reporting: See how wishlist-driven purchases contribute to lifetime value without stitching data from multiple vendors.
• Reduced front-end bloat: Fewer third-party scripts reduce page complexity and potential conflicts.
• Single billing and SLAs: One vendor relationship simplifies escalation and support.

If merchants want a hands-on walkthrough of how a unified retention stack reduces tool fatigue and improves retention, booking a demo can surface a tailored plan and implementation timeline: Book a personalized demo to see how an integrated retention stack improves retention. (This is a hard CTA and links to a Growave demo page.)
Book a personalized demo to see how an integrated retention stack improves retention.

Feature Parity: Addressing Gaps from Single-Purpose Wishlist Apps

A common fear is losing specialized features when moving to an integrated platform. Growave addresses this by packaging wishlist functionality alongside advanced retention tools:

• Multi-list support and sharing are available within an integrated context.
• Wishlist actions can unlock loyalty rewards or trigger referral campaigns, converting passive lists into active acquisition channels.
• Reviews and UGC can be tied to wishlist purchases to accelerate social proof post-purchase.

Merchants should map their must-have wishlist features and check that the unified platform supports them before migrating. For detailed feature comparison and plan selection, reviewing tiered plans helps determine fit: consolidate retention features.

When Consolidation Is Not the Right Call

Consolidation is not always optimal. Consider keeping a single-purpose wishlist app if:

• The store has minimal wishlist needs and is highly cost-sensitive.
• The merchant prefers a smaller initial footprint before investing in broader retention strategies.
• There’s a temporary requirement (e.g., seasonal campaign) where a quick in-and-out low-cost app is sufficient.

Even when keeping a point solution, define a migration timeline so wishlist data and customer behaviors can transition to a unified platform later.

Implementation Checklist for Merchants Evaluating Any Wishlist Solution

• Confirm how the app stores wishlists (local vs. server).
• Test cross-device persistence and logged-in vs. guest behavior.
• Validate checkout mapping: Can lists be added to cart and checked out easily?
• Check for CSV export/import capabilities for migration.
• Test customer-facing UX for list creation, sharing, and reordering.
• Measure page speed and script impact in a staging environment.
• Contact support and evaluate response times and quality.
• If planning to scale: map wishlist events to email, loyalty, and automation workflows.

Conclusion

For merchants choosing between ESC Wishlist + Save for Later and Wishlist Pro ‑ Pasilobus, the decision comes down to scope and scale. ESC is a simple, low-cost option for merchants who only need a lightweight save-for-later and basic wishlist sharing at checkout. Wishlist Pro ‑ Pasilobus is better suited to merchants who need multi-list management, CSV imports, reordering, and B2B order-form capabilities—features that justify its higher-tier pricing for growing or complex stores.

Beyond that binary choice, most merchants eventually face app fatigue as wishlists, loyalty, reviews, referrals, and VIP tiers become interconnected needs. Consolidating those capabilities into a single platform can reduce administrative overhead, unify customer data, and improve retention-driven outcomes. Growave follows a "More Growth, Less Stack" philosophy by combining wishlists with loyalty and rewards, reviews, referrals, and VIP tiers—enabling merchants to increase lifetime value without managing multiple vendors. Merchants can review plan options and compare how consolidation would impact costs and features here: consolidate retention features. For merchants preferring the Shopify App Store route, the Growave app listing is available for install: install the app from the Shopify App Store.

If the goal is to reduce tool sprawl and build a sustainable retention strategy that links wishlists to loyalty, reviews, and referrals, starting with a trial can be an effective next step. Start a 14-day free trial to evaluate how a unified retention stack reduces tools while increasing retention and LTV. (This is a hard CTA and links to Growave pricing.)

Start a 14-day free trial to evaluate integrated retention capabilities

FAQ

• How do ESC Wishlist + Save for Later and Wishlist Pro ‑ Pasilobus differ in terms of scalability?
  • ESC is designed as a low-cost, single-purpose tool suitable for small stores with limited wishlist needs. It lacks public evidence of server-side list persistence, CSV import, or advanced reporting. Wishlist Pro scales more effectively by offering multi-list management, CSV import, one-click reordering, and reports at higher tiers, making it a better fit for stores with recurring orders or B2B workflows.
• Which app is better for converting wishlists into purchases?
  • Both apps provide save-for-later and visible wishlist features to nudge purchase. Wishlist Pro has stronger hooks into checkout and automation (Checkout compatibility, Shopify Flow) and offers reordering workflows that more directly convert list intent into recurring purchases. ESC focuses on visible saved items at checkout, which can help small-store conversions but lacks advanced automation.
• Is the free tier of Wishlist Pro a good way to start?
  • Yes. Wishlist Pro’s free tier includes unlimited list items and sharing but limits customers to a single list. The free plan is useful for testing customer behavior before upgrading to Advanced or Plus for multi-list, translations, and B2B features.
• How does an all-in-one platform compare to specialized wishlist apps?
  • An all-in-one platform consolidates wishlist data with loyalty, referrals, and reviews, unlocking cross-feature strategies (e.g., rewarding wishlist creation, triggering review requests after wishlist purchases). Consolidation reduces vendor management, provides unified reporting, and often gives better long-term value for money. However, smaller merchants with simple needs may prefer the immediate low cost of a single-purpose wishlist app as a short-term choice. For a strategic retention program, unified platforms reduce complexity and increase lifetime value potential—merchants can compare plan levels and integrations here: consolidate retention features.