ESC Wishlist + Save for Later vs. Super Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision that can have an outsized effect on retention, conversion, and customer lifetime value. Shopify merchants face an overwhelming number of single-purpose apps that promise quick wins but often create technical debt, duplicate costs, and fragmented customer experiences.

Short answer: ESC Wishlist + Save for Later is a very basic, low-cost option for merchants who only need a simple "save for later" widget and minimal configuration, while Super Wishlist provides a fuller wishlist feature set with tiered plans and stock/price alert automation. For merchants looking to reduce tool sprawl and capture more long-term value from one integrated platform, an all-in-one retention suite like Growave is often a better value for money.

This post provides an in-depth, feature-by-feature comparison of ESC Wishlist + Save for Later and Super Wishlist to help merchants decide which app is the right fit for their store. The comparison covers core features, integrations, pricing and value, customization, deliverability of alerts, data portability, performance, and support. After the direct comparison, the article outlines the limitations of single-purpose tools and introduces a consolidated alternative built around loyalty, referrals, reviews, and wishlists.

ESC Wishlist + Save for Later vs. Super Wishlist: At a Glance

Deep Dive Comparison

Feature Set and Core Functionality

Core purpose and scope

• ESC Wishlist + Save for Later focuses tightly on letting customers save items for later and display a "saved for later" section under the cart. The app emphasizes unlimited wishlists, social sharing, and theme customization for visuals. It is essentially a small widget meant to nudge return purchases by making saved items visible at checkout.
• Super Wishlist positions itself as a more complete wishlist system. Beyond core bookmark functionality, it adds public and guest lists, shareability, low-stock/restock/value-drop alerts, popup and drawer options, and integrations with Klaviyo and Brevo. Paid plans expand into features like trending widgets and product like functionality.

Why it matters: The breadth of features affects how much marketing automation and conversion uplift a merchant can extract from wishlists. A simple save-for-later widget may recover abandoned interest; automated alerts and integration with email platforms can convert wishlist signals into captured orders.

Wishlist creation and management

• ESC Wishlist + Save for Later: Customers can save items and organize unlimited wishlists. The saved area appears under the cart, which can keep saved items visible during checkout flow. There’s an emphasis on visual customization but little detail about wishlist UI choices beyond that.
• Super Wishlist: Provides multiple list types, public or guest wishlists, a dedicated wishlist page, and UI modes (page, popup, drawer). The Super tier also adds trending widgets and product-like features, which can surface popular items and create social proof.

Practical takeaway: Stores that want shareable, public wishlist pages or multiple UI placements get more options from Super Wishlist.

Alerts and automated messaging

• ESC Wishlist + Save for Later: No native alert automation is listed in the public feature set. The app relies primarily on the saved items appearing in checkout to trigger conversions.
• Super Wishlist: Includes low-stock, restock, and value-drop alerts on paid plans (Advanced and Super), plus auto reminder emails for wishlisted items. These automations are meaningful because they convert passive interest into a triggered email that can drive immediate purchases.

Why this matters: Alert automation significantly increases the likelihood that a wishlist entry becomes a purchase, especially for products with limited stock or fluctuating prices.

Save-for-later vs. wishlist distinction

• ESC Wishlist + Save for Later explicitly ties the saved area to the cart as a "save for later" mechanism, which is effective at nudging near-checkout customers back into purchase flow.
• Super Wishlist includes explicit "save for later" on its highest paid plan while maintaining a complete wishlist ecosystem with pages, sharing, and alerts.

Insight: Merchants who prioritize checkout nudges may find ESC’s cart-centric approach workable; merchants seeking a full lifecycle wishlist (browse → wishlist → alert → purchase) will prefer Super Wishlist.

Installation, Setup, and Usability

Installation path and initial setup

• ESC Wishlist + Save for Later: The setup appears straightforward and minimal. The app targets merchants who want quick installation and theme-level customization without extensive configuration.
• Super Wishlist: Also designed for easy integration with Shopify themes. The free plan allows basic setup, while paid plans enable more advanced placement (popup, drawer) and custom branding.

Merchant impact: Both apps are positioned as easy to install. Differences emerge after installation when merchants want to tune behavior or connect to marketing platforms.

Admin UX and configuration options

• ESC Wishlist + Save for Later: Emphasizes a "broad range" of appearance options. The absence of listed automation or reporting features suggests a lightweight admin interface focused on appearance and basic behavior.
• Super Wishlist: Offers more admin controls—multiple UI placements, language modification, reports on wishlist usage, and tiered features for branding and data import/export on higher plans.

Operational consequence: Merchants that expect to analyze wishlist trends, export data, or use automated alerts will prefer Super Wishlist’s admin features.

Customization and Brand Fit

Visual and UX customization

• ESC Wishlist + Save for Later: Marketing copy highlights extensive customization to match a store’s look. Customization likely centers on button/icon styles and placement.
• Super Wishlist: Includes customizable buttons and icons on the free plan; higher plans add custom branding and within-scope customization.

Practical note: Both apps allow visual changes, but Super Wishlist adds deeper branding options at higher tiers.

Language and localization

• ESC Wishlist + Save for Later: No explicit mention of multi-language or localization capabilities.
• Super Wishlist: Lists the ability to modify language, which helps for stores operating in more than one region or multiple languages.

Recommendation: Stores with multilingual audiences will get better support with Super Wishlist.

Integrations and Marketing Stack Compatibility

Native integrations and compatibility

• ESC Wishlist + Save for Later: No explicit integrations listed beyond theme compatibility. It is primarily a front-end widget.
• Super Wishlist: Works with Klaviyo and Brevo, and promises upcoming integrations with Mailchimp and Omnisend. These connections enable sending wishlist-triggered emails and capturing wishlist behavior for segmentation.

Why integrations matter: Wishlist signals are only valuable if they feed into the merchant’s email automation and customer segmentation. Integrations let wishlist events trigger price-drop or restock emails, drive cross-sell flows, and influence reactivation campaigns.

Data export and CRM connectivity

• ESC Wishlist + Save for Later: No public note about import/export or CRM sync. Data portability may be limited.
• Super Wishlist: Advanced and Super plans include import/export functionality and integrations with ESPs. This improves data ownership and makes it simpler to use wishlist data for targeted offers.

Business impact: Merchants who rely on data-driven marketing should prefer apps that let them export wishlist lists and integrate with their ESP/CRM.

Pricing, Plans, and Value

ESC Wishlist + Save for Later pricing

• Single plan listed: Monthly plan at $5 / month.

Value viewpoint: A flat $5 per month price point is attractive for merchants who need a cheap, simple solution without extra features. However, the low review count (2 reviews) and 1.0 rating suggest limited user feedback and possible quality concerns.

Super Wishlist pricing

• Free: Up to 100 wishlist items, basic customization, wishlist page, reports.
• Basic ($4.99 / month): Unlimited wishlist items, multiple lists, popup/drawer, public or guest wishlist, sharing.
• Advanced ($8.99 / month): Adds custom branding, import/export, alerts (pricedrop & restock), auto emails, Klaviyo/Brevo integration.
• Super ($10.99 / month): Adds save-for-later, product-like features, trending widget, more customization.

Value viewpoint: Super Wishlist provides a clear upgrade path. The free tier gives a low-risk trial, and paid tiers add critical marketing features. The app’s 5.0 rating across 7 reviews suggests users have had positive experiences.

Comparing raw cost and practical ROI

• ESC Wishlist’s $5 monthly price may seem marginally cheaper than Super’s Basic plan ($4.99). In practice, Super’s Basic plan equals or improves on ESC’s visual and functional features at nearly the same price, with larger upgrade paths. Super’s Advanced tier adds automation and integration that can materially improve conversion rates via alert-driven purchases.
• Merchant consideration: Evaluate expected incremental revenue from alerts and integrated marketing. If automated restock/price alerts convert at even modest rates, Super’s higher-tier plans can pay for themselves quickly.

Reporting, Analytics, and Measurement

• ESC Wishlist + Save for Later: No clear reporting or analytics features listed. The emphasis is on visual customization and cart visibility, with no mention of conversion reports or wishlist metrics.
• Super Wishlist: Includes reporting on wishlist usage in the free plan and more import/export capabilities and metrics on paid plans.

Why measurement matters: Without analytics, merchants can't quantify wishlist-driven revenue, measure alert performance, or optimize placement and messaging. Super Wishlist offers stronger measurement capabilities, enabling merchants to iterate on wishlist strategy.

Deliverability, Email Automation and Alerts

• ESC Wishlist + Save for Later: No scheduled alerts or email integrations are listed, which limits the ability to convert wishlist interest into action beyond the cart reminder.
• Super Wishlist: Supports auto email alerts for low-stock, restock, and price drops, plus auto reminder emails. These features, together with Klaviyo/Brevo integrations, provide an effective conversion mechanism.

Marketing impact: Email alerts tied to wishlist signals typically yield higher open and conversion rates than generic campaigns. Super Wishlist’s alert automation gives it a marketing effectiveness advantage.

Support, Documentation, and Reliability

• ESC Wishlist + Save for Later: With only 2 reviews and a 1.0 rating, there is limited public feedback to evaluate support quality or reliability. The low rating raises caution about maintenance, bugs, or lack of responsive support.
• Super Wishlist: With 7 reviews and a perfect 5.0 rating, public sentiment appears positive. That said, review counts are small, so drawing broad conclusions requires caution. Super’s explicit integrations and tiered support expectations on paid plans indicate a more robust support posture.

Merchant guidance: Favor apps with higher ratings and more reviews, but also check support response times and changelog history before committing.

Performance and Theme Compatibility

• ESC Wishlist + Save for Later: Emphasizes theme customization but does not state performance metrics or load impact.
• Super Wishlist: Claims easy integration with themes and multiple UI modes. No explicit performance figures are provided, but the presence of popups and drawers means merchants should test page-load behavior.

Testing recommendation: Before committing, test both apps on a staging theme, run speed checks (e.g., Lighthouse), and verify that widgets do not block critical rendering or slow conversion funnels.

Data Ownership and Portability

• ESC Wishlist + Save for Later: No export/import features listed. If data portability is important (e.g., migrating away from the app or integrating wishlist signals into a CRM), limited options could be a problem.
• Super Wishlist: Higher plans allow import/export of wishlist data, which supports data ownership and migration.

Strategic note: Data portability is an underappreciated aspect of app selection. If wishlist entries represent valuable customer intent, ensure the app provides export options.

Security and Privacy

Neither app lists explicit security or compliance claims in the provided descriptions. Merchants should confirm:

• How wishlist data is stored and whether it is encrypted.
• If guest wishlist links expose PII.
• How integrations send customer data to third parties and compliance with regional privacy regulations (e.g., GDPR).

Due diligence: Review app privacy policies and request vendor clarification when needed.

Pros and Cons Summary

ESC Wishlist + Save for Later

Pros

• Very low monthly cost ($5).
• Simple setup for basic save-for-later behavior.
• Unlimited wishlists and cart-level visibility.

Cons

• Very low review count and a 1.0 rating raises reliability concerns.
• No listed alert automation or robust integrations.
• Unclear reporting and data export capabilities.
• Limited marketing value without email/ESP integrations.

Super Wishlist

Pros

• Free plan available to test core features.
• Tiered plans with meaningful upgrades: alerts, custom branding, import/export, save-for-later.
• Integrations with Klaviyo and Brevo; more integrations listed as coming soon.
• Positive reviews (5.0 across 7 reviews).

Cons

• Some key features (save-for-later, trending widgets) require the top-tier plan.
• Modest review volume — still early to scale judgement.
• Merchants must manage another single-purpose app in their stack.

Use Cases: Which App Fits Which Merchant?

• If the store only needs a minimal cart-level “save for later” widget, has a tight budget, and wants to avoid complexity: ESC Wishlist + Save for Later is a reasonable, low-friction choice — provided the merchant accepts the risk associated with limited review feedback.
• If the store wants wishlist signals to feed into email flows, needs restock/price-drop alerts, or plans to use public wishlists and sharing features for social proof: Super Wishlist is better suited, especially on Advanced or Super plans.
• If the merchant wants to combine wishlists with loyalty, referrals, reviews, and VIP tiers — reducing the number of single-function apps and consolidating data and workflows — an integrated retention platform becomes more attractive. The next section explains why.

The Alternative: Solving App Fatigue with an All-in-One Platform

What is app fatigue and why it matters

App fatigue occurs when merchants install many single-purpose tools to target specific micro-problems. Each app brings its own UI, settings, billing, and integration points. Over time, the cumulative cost and operational overhead outweigh the incremental benefit of each new tool. App fatigue results in:

• Fragmented data across multiple vendors.
• Increased page weight and potential performance degradation.
• Duplicate or conflicting features (multiple apps all trying to manage popups, widgets, or customer accounts).
• Rising monthly costs and more vendor relationships to manage.

For wishlists specifically, adding an app that only handles bookmarking without connecting to loyalty or referral flows misses the chance to capture and amplify customer intent across retention channels.

The "More Growth, Less Stack" approach

A consolidated retention platform reduces tool sprawl by combining wishlists with loyalty, referrals, reviews, and VIP programs. This approach emphasizes coherent data flows, single billing, consolidated support, and cross-feature campaigns that increase lifetime value.

Growave advocates a "More Growth, Less Stack" model that bundles wishlist functionality alongside loyalty and rewards, referral campaigns, reviews and UGC, VIP tiers, and integrations with marketing platforms. This model helps merchants create coordinated campaigns, for example:

• Reward points for adding items to a wishlist or sharing a wishlist with friends.
• Trigger review requests based on purchase and wishlist conversion data.
• Create VIP tiers that give early access to wishlisted items or exclusive restock alerts.

How an integrated suite compares to single-purpose wishlist tools

• Unified data: Wishlist actions become part of a customer profile that includes rewards points, referral activity, and review history. This enables richer segmentation and more targeted outreach.
• Fewer integrations: Rather than wiring wishlist events into a separate ESP or custom automation, the suite often has native connections to common platforms, reducing setup complexity.
• Economies of scale: Paying for one platform that handles several retention functions can be better value for money when factoring in developer time, maintenance, and cross-feature gains.
• Consistent UX for customers: A unified approach can present loyalty, wishlist, and review experiences in a cohesive, branded way across pages, emails, and accounts.

Introducing Growave: an example of the integrated approach

Growave combines loyalty, referrals, reviews & UGC, wishlist functionality, and VIP tiers into a single retention-focused platform for Shopify merchants. The benefit is not simply fewer apps; it’s the ability to orchestrate campaigns that leverage multiple retention levers together.

Key capability highlights that address limitations of single-purpose wishlist apps:

• Loyalty and Rewards: Create points and reward structures that encourage wishlist engagement and repeat purchases. Merchants can build loyalty and rewards that drive repeat purchases and tie wishlist behaviors directly to point accrual or redemption offers.
• Reviews & UGC: Automate review collection tied to purchases and encourage social proof. Merchants can collect and showcase authentic reviews to increase conversion on product pages and support wishlist-to-buy conversions.
• Wishlist integration inside a broader retention flow: Wishlists are one input into campaigns. For example, VIP tiers can grant early access to restocked wishlisted items, while referral campaigns can target customers who shared wishlists.
• Shopify Plus and enterprise support: Growave offers solutions for larger merchants, including custom launch plans and integrations designed for Plus merchants. Explore solutions for high-growth Plus brands to understand enterprise fit.
• Pricing transparency and scalable plans: Rather than paying for multiple single-function apps, Growave’s pricing consolidates retention features under tiered plans. Merchants can evaluate the cost structure by reviewing the pricing page; this helps anticipate how consolidation affects monthly run rates and ROI. See how merchants can consolidate retention features.

Practical links and actions

• To review detailed plan features and trial options, merchants can visit the pricing page to compare what an integrated suite includes compared to paying for multiple apps: consolidate retention features.
• To see how the app appears on Shopify and for quick installation, merchants can explore the listing and install options for an integrated suite by following a simple install flow that replaces multiple single-purpose tools: install an integrated retention suite.

Book a personalized demo to see how an integrated retention stack improves retention. Book a personalized demo to see how an integrated retention stack improves retention.

How Growave addresses specific wishlist limitations

• Alerts and automation: Growave ties wishlist signals into automated flows and loyalty touchpoints without requiring a separate alert tool. The result is lower setup time and consistent lifecycle messaging.
• Data portability and reporting: Consolidated reporting across loyalty, referrals, and wishlists provides clearer ROI measurement and makes it easier to export or analyze customer intent and conversion.
• Reduced load and maintenance: One tested suite reduces the number of scripts on storefronts, simplifying theme updates and reducing the risk of conflicting code.
• Multi-channel readiness: Growave integrates with common ESPs and platforms so wishlist signals can be used across email, SMS, and in-site messaging, while still being managed from one central admin.

Integrations and ecosystem compatibility

Growave supports a wide set of integrations and apps commonly used by merchants, which reduces the need to add single-purpose tools for connectivity. Examples include ESPs, customer support platforms, and page builders. The integrated approach makes it easier to build campaigns that combine wishlist events with email automation and customer segmentation.

For merchants using Klaviyo or Omnisend, combining wishlist data with loyalty and review signals produces more precise segmentation and better-timed campaigns. Growave’s integration set is designed to reduce configuration burden and keep customer data coherent across channels.

Pricing and ROI comparison

Comparing prices purely on a monthly fee basis can be misleading. A merchant using ESC Wishlist + Save for Later at $5 and Super Wishlist at $8.99 may still need a separate loyalty program ($49+/month) and a reviews app ($20+/month). Consolidating those features into one platform often provides better value for money when measuring:

• Total monthly cost across required features.
• Time spent managing multiple vendor apps.
• Downstream incremental revenue from cross-feature campaigns.

Merchants curious about cost-effectiveness can review plan tiers and trial options on the pricing page: consolidate retention features.

Examples of integrated campaigns enabled by consolidation

• Reward points for adding products to a wishlist, then bonus points for purchasing items from a wishlist, increasing LTV.
• Timed review requests after a wishlist item becomes an order, then offering small point rewards for leaving a review to build social proof.
• VIP tiers that surface trending wishlists inside the app to create urgency among engaged customers.

Merchants can find inspiration from customer stories that showcase real examples of cross-feature campaigns and conversion gains: customer stories from brands scaling retention.

Migration and implementation considerations

Moving from a standalone wishlist app to an integrated suite requires mapping data, exporting wishlist entries where possible, and coordinating on customer-facing messaging. The integrated vendor should provide migration support or clear export paths. Growave offers migration help and onboarding for merchants upgrading to a consolidated approach, including options for enterprise-level onboarding: solutions for high-growth Plus brands.

Final Comparison and Recommendations

For merchants choosing between ESC Wishlist + Save for Later and Super Wishlist, the decision comes down to feature depth and marketing objectives.

• Best for minimalists with a single need: ESC Wishlist + Save for Later is suitable for merchants who only want a lightweight save-for-later widget and who prefer the simplest monthly pricing. However, the app’s very low review count and 1.0 rating suggest merchants should exercise caution and verify support responsiveness before committing.
• Best for marketers who want wishlist-driven automation: Super Wishlist is better suited for merchants that want alerts, guest/public lists, UI flexibility (page/popup/drawer), and integration with Klaviyo/Brevo. The free tier offers a low-friction way to test core features; paid plans unlock the automation that improves conversion rates.
• Best for merchants prioritizing long-term retention and reduced tool sprawl: An integrated retention platform that combines wishlists with loyalty, referrals, and reviews provides broader, longer-term value for money. Consolidation reduces maintenance overhead, improves data coherence, and enables multi-feature campaigns that increase repeat purchases and customer lifetime value.

For merchants interested in evaluating an integrated retention suite and comparing costs against the combined price of multiple single-purpose apps, review plan details and consider a trial: consolidate retention features. To inspect the app's installation experience and app store listing, see how an integrated option appears to install: install an integrated retention suite.

Start a 14-day free trial to see how an integrated retention stack accelerates growth. Start a 14-day free trial to see how an integrated retention stack accelerates growth.

FAQ

Q: Which wishlist app will generate the most immediate lift in cart conversion? A: If the primary objective is nudging customers at checkout, ESC Wishlist + Save for Later’s cart-level visibility can produce quick wins because saved items are visible under the cart and require a single click to move to checkout. However, Super Wishlist’s alert automation often drives more medium-term conversion by re-engaging customers off-site via emails for restocks and price drops.

Q: How do the two apps compare on integrations with email platforms? A: ESC Wishlist + Save for Later does not list native integrations with ESPs, limiting its ability to trigger email automations. Super Wishlist lists integrations with Klaviyo and Brevo on paid tiers and promises additional integrations. For merchants relying on email automation to convert wishlists, Super Wishlist is the stronger option.

Q: Is it better to use a standalone wishlist app or an all-in-one retention platform? A: A standalone wishlist app can be a quick, low-cost fix for a narrow problem. An all-in-one platform reduces tool sprawl and unlocks cross-feature campaigns that improve retention and LTV. Merchants should weigh the marginal cost of an additional retention feature against the combined cost and complexity of running separate apps.

Q: Can wishlist data be exported if switching apps? A: Super Wishlist provides import/export on certain paid plans, enabling data portability. ESC Wishlist + Save for Later does not list export capabilities publicly, so merchants should confirm data-export options with the developer before installing if migration flexibility matters.

Q: Where can merchants look for examples of integrated campaigns or enterprise options? A: To see customer stories and examples of how combined retention tactics work in practice, merchants can explore practical inspiration and enterprise solutions that demonstrate how integrated programs scale: customer stories from brands scaling retention and solutions for high-growth Plus brands.

For a closer look at plan details and to compare the monthly cost of consolidation versus multiple single-purpose tools, merchants can review the pricing page for specific tier features and trial options: consolidate retention features. To examine installation and listing details on the Shopify marketplace, see how a consolidated retention suite is presented for store installation: install an integrated retention suite.