Introduction
Selecting the right retention tools often determines whether a Shopify store achieves sustainable growth or struggles with stagnating repeat purchase rates. Merchants face a crowded ecosystem where every application promises to increase customer lifetime value, yet finding a tool that aligns with specific operational needs and technical requirements remains a significant challenge. The tension typically lies between choosing a feature-rich loyalty engine and an analytics-driven suggestion tool, both of which offer different pathways to the same goal: keeping customers coming back.
Short answer: BON Loyalty Program & Rewards is a robust, feature-heavy loyalty solution focused on structured execution through points, VIP tiers, and referrals, making it ideal for stores needing a traditional rewards framework. In contrast, thePerksai appears to be a specialized analytics tool that prioritizes customer behavior insights and personalized recommendations over complex reward mechanics. For merchants looking to simplify their technical stack, moving toward an integrated platform often provides a smoother experience than managing multiple disconnected tools.
The purpose of this comparison is to provide an objective, data-driven analysis of BON Loyalty Program & Rewards and thePerksai. By examining their feature sets, pricing models, and integration capabilities, merchants can better understand which application fits their current store maturity and long-term retention strategy.
BON Loyalty Program & Rewards vs. thePerksai: At a Glance
| Feature/Metric | BON Loyalty Program & Rewards | thePerksai |
|---|---|---|
| Core Use Case | Loyalty, Rewards, VIP Tiers, and Referrals | Analytics-driven loyalty scores and recommendations |
| Best For | Mid-to-large stores seeking a comprehensive rewards engine | Merchants focused on data-driven customer insights |
| Review Count & Rating | 1 review / 5.0 rating | 0 reviews / 0 rating |
| Notable Strengths | Multi-language, B2B support, POS integration | Behavioral analytics, personalized offer suggestions |
| Potential Limitations | Higher tier costs for advanced features | Limited execution features; unproven market record |
| Typical Setup Complexity | Medium (due to customization options) | Low (focus on data analysis) |
Deep Dive Comparison
Examining these two applications requires a focus on how they handle the mechanics of customer retention. While they both reside in the loyalty and rewards category, their approaches to the problem of customer churn are fundamentally different.
Core Features and Workflows
BON Loyalty Program & Rewards operates as a traditional, high-powered loyalty engine. Its primary workflow revolves around rewarding specific customer actions with points. This includes earning points through purchases, social media engagement, or referrals. The application also supports more advanced structures, such as VIP tiers, which allow merchants to create a sense of exclusivity. Higher tiers can offer accelerated point earning or exclusive rewards, which is a proven method for increasing the average order value from a brand’s most loyal segment.
The application also prioritizes the omnichannel experience. By offering Shopify POS integration, it ensures that customers can earn and redeem rewards whether they are shopping online or in a physical retail location. This is a critical feature for modern brands that maintain a hybrid presence. Additionally, BON Loyalty includes specific functionality for B2B stores, allowing wholesale customers to participate in tiered rewards programs that are separate from the retail experience.
thePerksai takes a different path, focusing on the "why" behind customer behavior. Based on the provided data, the application centers its workflow on generating loyalty scores based on purchase patterns. Instead of just giving points, the tool analyzes data to provide marketing and reward suggestions. This suggests a focus on personalization. Rather than a one-size-fits-all points system, thePerksai aims to help business owners understand motivations and offer highly personalized recommendations to drive conversions.
However, it is important to note that the provided data for thePerksai does not specify if the app actually executes the rewards (like sending discount codes) or if it primarily acts as a recommendation engine that requires other tools for execution.
Customization and Control
Control over the brand experience is often a deciding factor for growing merchants. BON Loyalty Program & Rewards provides significant latitude in this area. It offers a tailored loyalty page and supports custom CSS, though the latter often requires their developer support at certain plan levels. The ability to exclude specific collections or products from earning points is also a vital control for merchants who have low-margin items or exclusive releases that should not be discounted.
Multi-language display is another strength for BON Loyalty. For stores operating in international markets, being able to present rewards and points in the customer's native language is essential for maintaining trust and clarity. This level of internationalization is often a requirement for Shopify Plus merchants or those scaling globally.
For thePerksai, the level of visual customization is not specified in the provided data. Its "control" manifests more in the data realm—understanding customer behavior to reduce acquisition costs. The value here lies in the intelligence of the suggestions rather than the aesthetic of a loyalty widget or dedicated page. Merchants prioritizing data-driven decision-making might find this more valuable than visual customization, though most established brands eventually require both.
Pricing Structure and Value for Money
Budgetary considerations are always at the forefront of app selection. BON Loyalty Program & Rewards offers a clear four-tier pricing structure that scales with the needs of the business.
- FREE FOREVER: Includes points, rewards, an anti-cheat referral program, and automated emails. It is a highly competitive entry point for new stores.
- Basic ($25/month): Adds features like POS rewards, multi-language display, points expiration, and unlimited integrations with tools like Klaviyo.
- Growth ($99/month): Unlocks VIP tiers, B2B program support, and unlimited orders. This tier is designed for stores moving into a high-growth phase.
- Professional ($349/month): Targeted at enterprise-level stores, offering full API access, Hydrogen (headless) support, and custom development packages.
thePerksai does not have specified pricing data available in the current records. This lack of transparency makes it difficult to assess its value for money relative to BON Loyalty. For a merchant, an app with no reviews and no public pricing structure represents a higher level of risk, as the total cost of ownership cannot be calculated against the expected return on investment.
When evaluating feature coverage across plans, merchants must consider not just the monthly fee, but the cost of the other apps they might need to purchase to fill the gaps left by a single-purpose tool.
Integrations and Ecosystem Fit
The ability of an app to "play nice" with the rest of the tech stack is crucial for preventing data silos. BON Loyalty Program & Rewards boasts a wide array of integrations. It works with Shopify POS, Shopify Flow, and several review apps like Judge.me and Fera. Its deep integration with Klaviyo is particularly noteworthy, as it allows merchants to use loyalty data (like point balances or tier status) to trigger highly targeted email and SMS campaigns. The inclusion of Hydrogen and full API access in its Professional plan also makes it a strong candidate for headless commerce setups.
In contrast, thePerksai does not have specified integrations in the provided data. This is a potential red flag for merchants who rely on automation. Without clear integration with email marketing or customer service platforms, the "marketing suggestions" provided by thePerksai might remain manual tasks for the merchant, rather than automated workflows.
When checking merchant feedback and app-store performance signals, it becomes clear that the most successful stores are those where the loyalty data flows seamlessly into the reviews system, the email engine, and the customer service helpdesk.
Support and Reliability Cues
Trust is the currency of the Shopify App Store. BON Loyalty Program & Rewards has a rating of 5.0, though this is based on a single review in the provided data. However, they explicitly mention 24/7 live chat support and priority support for their professional users. Their focus on customization services and developer support suggests they are positioned as a partner for the brands they serve, rather than just a software provider.
thePerksai currently has a 0 rating and 0 reviews in the provided data. For a merchant, this indicates a very early-stage product. While being an early adopter can sometimes lead to more personalized attention from the developer, it also carries the risk of software bugs, lack of documentation, and potential stability issues. Merchants must weigh the innovative "loyalty score" approach against the reliability and proven track record of more established competitors.
Performance and Operational Overhead
Every app added to a Shopify store carries a hidden cost: operational overhead. BON Loyalty, while powerful, requires significant setup to get the VIP tiers, B2B rules, and multi-language displays configured correctly. Once set up, it likely requires regular monitoring to ensure points are being redeemed and that the referral program is not being abused. The "Anti-Cheat" feature in their free plan suggests they have built-in mechanisms to reduce the manual work of monitoring for fraud.
thePerksai focuses on analytics, which theoretically reduces overhead by telling the merchant exactly what to do (e.g., "give this specific reward to this specific customer"). However, if these suggestions must be executed manually across other apps, the operational burden could actually be higher. The goal of any retention tool should be to save the merchant time while increasing revenue, not to add more data points that require manual intervention.
The Alternative: Solving App Fatigue with an All-in-One Platform
A common trend among growing Shopify merchants is the realization that "more apps" rarely equals "more growth." Instead, it often leads to what is known as app fatigue or tool sprawl. This occurs when a store uses one app for loyalty, another for reviews, a third for wishlists, and a fourth for referrals. The result is a fragmented customer experience, a slower website due to multiple script loads, and a high total cost of ownership as monthly fees stack up.
Loyalty programs that keep customers coming back are most effective when they are not isolated from other customer interactions. For example, if a customer leaves a review, they should automatically receive loyalty points. If a customer adds an item to their wishlist, they should be moved into a specific VIP tier when they finally purchase it. Achieving this level of synergy with disparate apps like BON Loyalty or thePerksai often requires complex "middleman" tools or custom API work, which adds another layer of technical debt.
Growave addresses this problem through a "More Growth, Less Stack" philosophy. By integrating loyalty, rewards, reviews, UGC, referrals, and wishlists into a single platform, it eliminates the need for multiple subscriptions and ensures that customer data is unified. This integrated approach means that a merchant can see a customer's entire history—from the reviews they have written to the items they have wishlisted—within a single dashboard.
For brands scaling on Shopify, readiness for multi-team workflows and complexity is vital. Managing four different apps means managing four different support teams, four different billing cycles, and four different sets of updates. Growave simplifies this by providing a unified support experience and a consistent user interface for both the merchant and the customer. This consistency leads to a more professional-feeling storefront, which is a key factor in building long-term brand trust.
When a merchant moves away from a fragmented stack, they often find that the total cost is much lower than the "stacked" cost of individual apps. By choosing a plan built for long-term value, stores can access enterprise-grade features without the enterprise-grade headache of managing a sprawling tech stack. The focus shifts from managing tools to managing the customer experience.
Effective retention isn't just about points; it is about creating a cohesive journey. This involves collecting and showcasing authentic customer reviews alongside a loyalty program to build social proof. When reviews and loyalty work together, the conversion rate increases because new buyers see the rewards others are getting, and existing buyers feel valued for their feedback.
If the goal is to see exactly how these integrated pieces fit together for a specific business model, a guided evaluation of an integrated retention stack can clarify the path forward. This prevents the trial-and-error approach that often leads to a messy and expensive app list.
Ultimately, the choice between specialized tools and an integrated platform depends on the merchant's desire for simplicity versus their need for a very specific, niche feature. However, for the majority of Shopify stores aiming for efficient growth, the benefits of a consolidated platform—reduced site lag, unified data, and lower overhead—usually outweigh the benefits of a "best-of-breed" approach that requires manual stitching.
By evaluating feature coverage across plans, it becomes evident that an all-in-one platform provides a more scalable foundation for brands that don't want to be limited by their own technology as they grow. Whether it is moving to Shopify Plus or expanding into new international markets, having a single partner for retention simplifies the journey significantly.
Strategic growth requires looking beyond the next month's subscription fee and toward the next year's customer retention rate. Using reward mechanics that support customer lifetime value within a unified system allows for a level of automation and personalization that standalone apps struggle to match. This approach ensures that the brand remains agile, data-driven, and, most importantly, focused on the customer.
For those who are managing high-volume stores and require capabilities designed for Shopify Plus scaling needs, the value of an integrated stack becomes even more apparent. At the enterprise level, the cost of a broken integration or a data mismatch can be thousands of dollars in lost revenue. A single platform mitigates these risks by design.
Exploring a focused demo that maps tools to retention outcomes is often the best way to visualize how an integrated platform can replace several disparate apps while actually improving the performance of each individual function.
Conclusion
For merchants choosing between BON Loyalty Program & Rewards and thePerksai, the decision comes down to the specific goals for the store’s retention strategy. BON Loyalty is a comprehensive, proven solution for those who want a robust points-and-tier system with deep integration into the Shopify ecosystem, including POS and B2B support. On the other hand, thePerksai offers a more experimental, analytics-focused approach that might appeal to data-driven merchants who are less concerned with traditional rewards and more interested in personalized suggestions, provided they are willing to work with a newer, unrated application.
While both tools provide value in their respective niches, the broader challenge for most merchants remains the complexity of managing a fragmented technology stack. Each additional app brings another layer of cost, potential site slowdown, and data silos that can hinder a brand's ability to act on customer insights quickly. Moving toward a consolidated platform is often the most effective way to drive growth while keeping operational overhead low.
By selecting plans that reduce stacked tooling costs, merchants can invest more of their budget into actual marketing and customer acquisition rather than just "keeping the lights on" for half a dozen different software subscriptions. An integrated approach ensures that loyalty, reviews, and referrals work as a single, cohesive engine.
To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.
FAQ
Which app is better for a Shopify Plus store?
BON Loyalty Program & Rewards offers specific features for Shopify Plus, such as Hydrogen support for headless commerce and points at checkout. However, larger stores often find that an integrated platform provides better data consistency across the entire customer journey, which is critical at the Plus level.
Can I use BON Loyalty and thePerksai together?
While it is technically possible to install both, it is generally not recommended. Having two different loyalty-focused apps can lead to conflicting customer experiences, confusing data, and potential performance issues on the storefront. It is usually better to pick one strategy—either rewards-focused or analytics-focused—and stick with it.
How does an all-in-one platform compare to specialized apps?
Specialized apps often provide very deep functionality in one specific area but can create "islands" of data. An all-in-one platform might not have every single niche feature of every standalone app, but it provides a more seamless experience for both the merchant and the customer, reduces technical conflict, and typically offers a better total value for money by replacing several monthly subscriptions.
Does thePerksai offer a free plan?
The provided data does not specify the pricing for thePerksai. Merchants interested in the app would need to check the Shopify App Store for the most current pricing information. In contrast, BON Loyalty Program & Rewards has a clearly defined "Free Forever" plan for stores just starting their journey.
Is multi-language support important for loyalty programs?
If a store sells in multiple countries or regions, multi-language support is essential. It ensures that loyalty points, tier names, and referral instructions are understandable to all customers. BON Loyalty provides this feature starting in their Basic plan, making it a strong choice for international brands.








