Introduction

Choosing the right loyalty and rewards application is a pivotal decision for any Shopify merchant aiming to move beyond one-off transactions and toward a sustainable retention model. The software selected serves as the backbone of the customer experience, influencing how shoppers perceive value and how frequently they return. With a variety of tools offering similar features—points, referrals, and VIP tiers—the nuance lies in how these tools scale with order volume, the depth of their technical integrations, and their impact on the overall store performance.

Short answer: BON Loyalty Program & Rewards is a feature-rich solution designed for high-growth and enterprise-level stores requiring B2B capabilities, POS integration, and headless commerce support. FavLoyalty: Loyalty & Rewards provides a streamlined, accessible entry point with a generous free plan, making it a viable option for smaller storefronts or those just beginning to explore basic loyalty mechanics. While both apps address customer retention, merchants often find that managing a growing tech stack requires a transition toward more integrated platforms to ensure data consistency and reduce operational overhead.

This analysis provides an objective comparison of BON Loyalty Program & Rewards and FavLoyalty: Loyalty & Rewards. By examining their core features, customization limits, pricing structures, and ecosystem compatibility, store owners can determine which tool aligns with their current operational maturity and future growth objectives.

BON Loyalty Program & Rewards vs. FavLoyalty: Loyalty & Rewards: At a Glance

FeatureBON Loyalty Program & RewardsFavLoyalty: Loyalty & Rewards
Core Use CaseAdvanced retention with VIP, B2B, and POS supportSimple rewards, referrals, and birthday automation
Best ForShopify Plus, B2B stores, and omnichannel brandsSmall to mid-sized stores seeking ease of use
Reviews & Rating1 review / 5.0 rating0 reviews / 0 rating
Pricing RangeFree to $349/monthFree to $20/month
Key StrengthB2B tier support and Full API/SDK accessGenerous free plan (300 orders) and birthday rewards
LimitationHigher cost for advanced featuresLimited integration data and lower complexity
Setup ComplexityLow to MediumLow

Deep Dive Comparison

A thorough understanding of these two apps requires looking past the surface-level similarities of "points and rewards." Each developer has targeted a specific segment of the Shopify market, resulting in different priorities regarding feature depth and technical accessibility.

Core Reward Mechanics and Logic

The foundation of any loyalty program is the logic used to award and redeem points. Both BON Loyalty and FavLoyalty offer the standard "earn points for purchases" model, but they diverge in the variety of actions they incentivize.

BON Loyalty emphasizes security and breadth. Their "Anti-Cheat" referral program is designed to prevent bad actors from exploiting referral links, a common issue as stores scale. They allow for rewards based on money-off, percentage-off, and free shipping. A notable distinction for BON is its ability to exclude specific collections or products from earning points even on the free tier, providing granular control over profit margins.

FavLoyalty focuses on psychological triggers and automated engagement. Their platform includes points for sign-ups, birthdays, newsletter subscriptions, and profile completion. While BON also handles referrals and purchases, FavLoyalty’s inclusion of "event-based" rewards on its professional tier offers a way to keep the brand top-of-mind during a customer's personal milestones.

VIP Tiers and Customer Segmentation

VIP tiers are essential for increasing customer lifetime value (LTV) by gamifying the shopping experience. The way these tiers are structured determines how effectively a brand can move a "silver" member to a "gold" status.

  • BON Loyalty Tiers: Tiers are introduced at the $99/month Growth plan. A unique feature here is the B2B Tier Program. Wholesale businesses often struggle to apply loyalty mechanics to their bulk buyers; BON addresses this by offering exclusive tiered rewards specifically for wholesale accounts. This makes it a strong contender for brands running hybrid B2C and B2B operations on Shopify.
  • FavLoyalty Tiers: FavLoyalty provides a single tier on its free plan and expands to three tiers on its $20/month Professional plan. This is a significantly lower barrier to entry for tiered loyalty. However, the data does not specify the depth of tier logic, such as point accelerators or custom entry requirements beyond standard point accumulation.

Customization and Brand Consistency

A loyalty program should feel like a native part of the storefront, not an intrusive third-party widget. The degree of customization available often separates "value for money" tools from "enterprise-ready" solutions.

BON Loyalty offers a high ceiling for design. While the Basic plan includes a loyalty page and multi-language display, the Growth and Professional plans unlock custom CSS with developer support. For stores moving toward a headless architecture, BON provides a Software Development Toolkit (SDK) and Hydrogen support, ensuring the loyalty experience remains seamless across custom front-ends.

FavLoyalty prioritizes "no-code" customization. It offers fully customizable widgets, pages, and emails. The Professional plan includes white-label branding, which is critical for maintaining a professional image by removing the app developer's logo. While it may not offer the SDK depth of BON, it provides sufficient visual control for standard Shopify themes without requiring technical expertise.

Technical Integration and Omnichannel Readiness

Modern e-commerce operates across multiple channels—email, SMS, reviews, and physical retail. The utility of a loyalty app is often defined by how well it talks to the rest of the tech stack.

BON Loyalty has a robust list of confirmed integrations. It works with Shopify POS, allowing customers to earn and redeem points in-store. It also integrates with popular review apps like Judge.me, Fera, and LAI, as well as marketing giants like Klaviyo and Shopify Flow. This ecosystem allows for sophisticated automation, such as sending a Klaviyo email when a customer is close to a points expiration date.

FavLoyalty’s integration data is less specific. While it mentions automated email campaigns and "seamless integrations," it does not list specific third-party partners in the provided data. This suggests a more self-contained system. Merchants who rely heavily on a complex web of apps for SMS, reviews, and helpdesks should verify FavLoyalty’s compatibility with their specific stack before committing.

Pricing Structure and Scalability

The pricing models of these two apps reflect their target audiences. BON Loyalty scales from a free version to a $349/month Professional plan. This top tier is clearly aimed at enterprise stores, offering priority support, API access, and custom development packages. The $99/month Growth plan is the "sweet spot" for most scaling brands, as it introduces unlimited orders and VIP tiers.

FavLoyalty offers a very aggressive pricing strategy. Its "Essential" plan is free for up to 300 monthly orders, which is quite generous for a new store. The "Professional" plan is only $20/month and includes most of its advanced features like birthday points and 24/7 premium chat. For a merchant focused purely on minimizing overhead, FavLoyalty offers an excellent feature-to-price ratio. However, the trade-off is the lack of enterprise-grade features like API access or headless commerce support.

Trust and Market Adoption

Trust signals are a vital component of app selection. BON Loyalty has a 5.0 rating, though this is based on a single review. This indicates the app is likely high-quality but perhaps newer or catering to a more niche segment that doesn't leave reviews frequently.

FavLoyalty currently has zero reviews and a zero rating in the provided data. For a merchant, this introduces an element of risk regarding long-term stability and support reliability. While the feature set looks promising on paper, the lack of public feedback means a store owner must rely entirely on their own testing and the app’s internal support team during the onboarding phase.

The Alternative: Solving App Fatigue with an All-in-One Platform

As merchants explore individual tools like BON Loyalty or FavLoyalty, they often encounter a phenomenon known as "app fatigue." This occurs when a store becomes a patchwork of single-function apps, each with its own subscription cost, its own login, and its own impact on site speed. Managing a loyalty app, a separate reviews app, a wishlist app, and a referral app creates data silos where customer information is fragmented across different databases.

Seeing how the app is positioned for Shopify stores is the first step in understanding how to move away from this fragmented approach. Instead of stacking multiple subscriptions, brands are increasingly turning to integrated platforms that combine these essential retention tools into a single ecosystem. This "More Growth, Less Stack" philosophy aims to streamline operations by ensuring that loyalty points, customer reviews, and wishlists all communicate with one another natively.

When loyalty and reviews are part of the same platform, the synergy is immediate. For instance, loyalty points and rewards designed to lift repeat purchases can be automatically awarded when a customer leaves a review, without needing a complex third-party integration that might break. This unified data structure allows for VIP tiers and incentives for high-intent customers that are based on a holistic view of the customer’s behavior—how much they spend, how many reviews they write, and how many items they have saved for later.

The operational benefits extend to the customer experience as well. A single integrated platform ensures a consistent design language across the loyalty page, the review widgets, and the wishlist icons. This consistency builds trust and reduces the "clutter" that often plagues stores using four or five different widgets from different developers. By collecting and showcasing authentic customer reviews within the same system that manages rewards, merchants can create a virtuous cycle where social proof drives the first purchase and the loyalty program secures the second.

Furthermore, review automation that builds trust at purchase time becomes more effective when it is tied to a customer's loyalty profile. Merchants can see real examples from brands improving retention by simplifying their tech stack and focusing on a unified customer journey. These customer stories that show how teams reduce app sprawl highlight the long-term value of choosing a platform that scales without adding complexity.

Transitioning to an all-in-one solution also simplifies the financial side of the business. Instead of managing five different invoices and comparing plan fit against retention goals for each one, a merchant has a single, predictable cost. This makes a pricing structure that scales as order volume grows easier to manage and allows the team to focus on marketing and product development rather than troubleshooting app conflicts.

If consolidating tools is a priority, start by choosing a plan built for long-term value.

Conclusion

For merchants choosing between BON Loyalty Program & Rewards and FavLoyalty: Loyalty & Rewards, the decision comes down to the required level of technical depth and the current stage of the business. BON Loyalty is the clear choice for brands on Shopify Plus or those with omnichannel needs, offering the SDK, API access, and B2B capabilities necessary for complex operations. Its higher price point is justified by its readiness for headless commerce and its robust integration with the broader Shopify ecosystem.

On the other hand, FavLoyalty serves as an excellent starting point for new or smaller merchants. Its generous 300-order free tier and low $20/month professional plan provide essential tools like birthday rewards and referrals without a significant financial commitment. However, the lack of reviews and limited integration documentation means merchants should proceed with a thorough testing period.

While both apps fulfill their specific roles, growth eventually brings the challenge of managing a cluttered app stack. As retention becomes the primary driver of profitability, moving away from single-function apps helps maintain site performance and data integrity. Transitioning to an integrated platform allows for a clearer view of total retention-stack costs while providing a more cohesive experience for the end user.

To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

Is BON Loyalty Program & Rewards compatible with Shopify POS?

Yes, BON Loyalty includes seamless loyalty integration across channels, allowing merchants to reward both online and in-store shoppers through Shopify POS. This feature is listed starting on their Basic plan, making it an accessible option for omnichannel retailers who want to unify their customer experience.

Does FavLoyalty: Loyalty & Rewards offer a free plan?

FavLoyalty offers a "Free Forever" Essential plan that supports up to 300 monthly orders. This plan includes basic features like points for sign-ups and purchases, custom reward names, and a custom widget, which is a generous offering for stores that are just beginning to scale their sales volume.

Which app is better for a B2B or wholesale Shopify store?

BON Loyalty is specifically designed to support B2B needs. It includes a B2B Tier Program that allows merchants to offer exclusive rewards and tiers to wholesale customers. FavLoyalty does not specify any B2B-specific features in its current data, making BON the more suitable choice for hybrid or wholesale-focused businesses.

How does an all-in-one platform compare to specialized apps?

Specialized apps focus deeply on one function, such as loyalty or reviews, often offering niche settings. However, an all-in-one platform reduces "app sprawl" by combining multiple retention tools—loyalty, reviews, wishlists, and referrals—into a single interface. This typically leads to better site performance, a more consistent user interface for customers, and consolidated data that makes it easier to track the true lifetime value of a customer without syncing issues between different apps.

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