BON Loyalty Program & Rewards vs. easyPoints: An In-Depth Comparison

Introduction

Selecting the right retention tools for a Shopify storefront involves more than just comparing feature lists. It requires an assessment of how a specific app fits into a broader growth strategy, how it interacts with the existing tech stack, and how it scales as customer volume increases. For many merchants, the choice often narrows down to specialized loyalty solutions like BON Loyalty Program & Rewards and easyPoints. Both apps aim to solve the same core problem—increasing repeat purchase rates—but they take distinct paths in terms of technical implementation, user experience, and pricing philosophy.

Short answer: BON Loyalty Program & Rewards provides a feature-rich environment focused on multi-language support and B2B capabilities with fixed monthly pricing, making it suitable for international wholesale and retail brands. In contrast, easyPoints focuses on a minimalist, "no pop-up" design philosophy and scales its pricing based on active customer counts, which appeals to brands prioritizing a seamless, integrated aesthetic. Choosing between them depends largely on whether a merchant prefers the comprehensive feature set of BON or the design-led, usage-based model of easyPoints, though both illustrate the potential complexity of managing standalone retention tools.

The following analysis provides a feature-by-feature comparison to help merchants identify which path aligns with their operational goals. By examining the technical nuances, support structures, and long-term costs of each, store owners can make a decision that supports sustainable growth rather than just short-term engagement.

BON Loyalty Program & Rewards vs. easyPoints: At a Glance

Deep Dive Comparison

Core Features and Loyalty Workflows

The mechanics of a loyalty program define how customers interact with a brand after the first purchase. BON Loyalty Program & Rewards approaches this with a broad set of tools including points, VIP tiers, and an anti-cheat referral system. This three-pronged approach is designed to capture different stages of the customer journey, from the initial referral to the long-term status of a VIP customer. The inclusion of B2B loyalty tiers is a significant differentiator for BON, as it allows merchants to offer exclusive rewards and tiered benefits to wholesale clients, a segment often underserved by standard loyalty apps.

On the other side, easyPoints emphasizes simplicity and "unleashing the power of loyalty" through a more streamlined point-based system. Its primary strength lies in its ability to award points for purchases and sign-ups without the friction often associated with external widgets. The "Action Rewards" and "Time-based Campaigns" within easyPoints allow for tactical engagement, such as bonus point events that can be synchronized with specific marketing pushes or seasonal sales.

Both apps support point expiration and email reminders, which are essential for maintaining a healthy liability balance and keeping the brand top-of-mind. However, BON’s inclusion of a "Limited-time points offer" and "Order Booster" features suggests a focus on aggressive growth tactics, whereas easyPoints prioritizes a steady, integrated experience that feels like a native part of the shop's design.

User Experience and Frontend Integration

One of the most persistent complaints in modern e-commerce is "widget clutter." When multiple apps compete for screen real estate with floating buttons and pop-ups, the mobile shopping experience suffers. easyPoints explicitly positions itself against this trend. By ditching pop-ups and putting the loyalty program directly into the shop's design, it offers a more cohesive user interface. This approach requires a bit more thought during the initial design phase but results in a storefront where the loyalty program feels like a core feature rather than an afterthought.

BON Loyalty Program & Rewards offers a "brand tailored loyalty page" and a dedicated loyalty widget. While it uses more traditional app components, it provides significant customization options, including the ability to unlock custom CSS with developer support on its higher-tier plans. BON also addresses the modern technical landscape by supporting Headless commerce via Hydrogen and providing a Software Development Toolkit (SDK) in its Professional plan. This makes it a strong contender for brands that have moved away from traditional Shopify themes and need a loyalty solution that can live within a custom frontend.

Multi-Channel Operations: Shopify POS Support

As brands move toward an omnichannel model, the ability to bridge the gap between online and in-store experiences becomes a necessity. Both BON and easyPoints recognize this, offering integration with Shopify POS.

• BON Loyalty allows for seamless loyalty across channels, ensuring that in-store shoppers are rewarded the same way as online customers. This is crucial for brands with physical showrooms or pop-up shops who want a unified view of customer behavior.
• easyPoints provides a POS extension that enables reward redemption at the physical checkout. This functionality is often a deciding factor for merchants with high-volume brick-and-mortar sales who need a reliable way to recognize their most loyal customers regardless of where they shop.

The effectiveness of these POS integrations often hinges on the simplicity of the staff-facing interface. While BON highlights "POS rewards for in-store customers" starting at its $25 Basic plan, easyPoints reserves POS integration for its Enterprise plan. This difference in packaging can significantly impact the total cost of ownership for a growing retail brand.

Enterprise Readiness and Developer Tools

For merchants operating at scale, the ability to manipulate data and customize functionality is more important than pre-built templates. BON Loyalty Program & Rewards offers full API access and an SDK on its $349 Professional plan. This level of access is aimed at Shopify Plus merchants who have internal development teams and need to build custom integrations or unique customer workflows that the standard app interface doesn't support.

easyPoints also offers API usage, but it is tied to its Enterprise plan. The choice here often comes down to the specific technical requirements of the store. If a brand is running a headless build, BON’s Hydrogen support is a clear advantage. If a brand is more focused on a deeply integrated "Plus" experience within the standard Shopify framework, the custom integration services mentioned in the easyPoints Basic plan might be more relevant.

Pricing Structure and Value for Money

The pricing models of these two apps represent two fundamentally different philosophies. Merchants must carefully evaluate choosing a plan built for long-term value to avoid unexpected costs as they scale.

BON Loyalty Program & Rewards uses a tiered structure based primarily on features and order volume limits:

• Free Forever: Includes core points and referral programs.
• Basic ($25/mo): Adds POS rewards, multi-language support, and unlimited integrations.
• Growth ($99/mo): Offers unlimited orders, VIP tiers, and B2B program support.
• Professional ($349/mo): Provides API access, SDK, and priority support.

easyPoints, conversely, uses a pricing model based on the number of "active customers":

• Free: Up to 300 active customers.
• Basic ($50/mo): Up to 500 active customers and adds time-based campaigns.
• Pro ($180/mo): Up to 2,000 active customers and adds VIP tiers.
• Enterprise ($425/mo): Up to 5,000 active customers and adds POS integration.

The easyPoints model can be more expensive for stores with a large customer database but lower average order values, as you pay for the "active" status of the customer regardless of their monthly spend. BON’s model is more predictable for high-volume stores, as the Growth plan offers unlimited orders for a flat fee of $99, whereas easyPoints would require the Enterprise plan for anything over 2,000 customers.

Integrations and "Works With" Fit

No app exists in a vacuum. A loyalty program’s value is multiplied when it shares data with email marketing tools, review platforms, and customer service desks.

BON Loyalty Program & Rewards lists a wide range of integrations, including:

• Review apps: Fera, LAI, Judge.me.
• Marketing: Klaviyo.
• Page Builders: PageFly.
• Technical: Shopify Flow, Hydrogen.

easyPoints also supports key players like Klaviyo and Judge.me, but it adds unique integrations like "CRM PLUS on LINE" and "Smaregi," which are particularly relevant for merchants operating in specific regional markets (such as Japan).

When evaluating feature coverage across plans, merchants should consider not just the app's internal features, but how well those features "talk" to the rest of the stack. A loyalty program that doesn't trigger a "points earned" email in Klaviyo is a missed opportunity for engagement. BON’s "unlimited integration" starting at the $25 tier is a strong value proposition for merchants who use a diverse set of Shopify apps.

Customer Support and Reliability Cues

Trust is a major factor when installing an app that handles customer data and financial rewards (points). BON Loyalty Program & Rewards has a 5.0 rating but only 1 review listed in the provided data. While this indicates a high level of satisfaction from early users, it lacks the historical data of a more established app. However, their promise of 24/7 live chat support on the Growth plan suggests a commitment to responsiveness.

easyPoints has a 4.8 rating across 35 reviews, which provides a more robust signal of reliability. The reviews likely reflect its success in providing a "program that simply works." For many merchants, the presence of more reviews acts as a safety net, suggesting that the app has been tested across various store configurations and themes.

Performance and Operational Overhead

Every app added to a Shopify store introduces a degree of "performance tax" and operational overhead. BON’s 24/7 support and "effortless setup" aim to minimize the time spent on troubleshooting. Their cross-platform integration ensures that the loyalty experience remains consistent, which reduces the manual work required to sync data between online and offline channels.

easyPoints focuses on "unparalleled branding," which implies a potentially higher initial effort to ensure the loyalty elements blend perfectly with the store's design. However, the lack of pop-ups means fewer technical conflicts with other apps that might also be trying to show widgets to the customer. For a growing brand, the trade-off is often between the ease of a "ready-to-go" widget (BON) and the long-term aesthetic benefits of a custom-integrated UI (easyPoints).

The Alternative: Solving App Fatigue with an All-in-One Platform

While specialized apps like BON and easyPoints offer strong individual features, they contribute to a growing problem in the Shopify ecosystem: app fatigue. This occurs when a merchant's "stack" becomes a collection of disconnected tools, each with its own subscription, dashboard, and support team. Managing one app for loyalty, another for reviews, a third for wishlists, and a fourth for referrals creates fragmented data and an inconsistent customer experience.

The complexity of selecting plans that reduce stacked tooling costs becomes apparent when you realize that the monthly cost of four $50 apps is $200—often more than a single integrated platform. More importantly, when apps don't share a single database, the merchant loses the ability to see a holistic view of the customer. A customer who leaves a five-star review should automatically be rewarded with loyalty points, and a customer who hits a certain VIP tier should see exclusive benefits on their wishlist—all without the merchant having to build complex "bridges" between different apps using tools like Shopify Flow.

Growave follows a "More Growth, Less Stack" philosophy, providing an integrated retention suite that replaces several single-function apps. By seeing how the app is positioned for Shopify stores, merchants can understand how combining loyalty points and rewards designed to lift repeat purchases with automated reviews and wishlists leads to a smoother operation.

Unified Retention Strategy

Instead of managing separate interfaces, a unified platform allows for review automation that builds trust at purchase time to feed directly into the loyalty program. When a customer leaves a review, they are instantly credited with points, which encourages them to return. This creates a self-sustaining loop of engagement.

The benefits of this integration include:

• Consistent Branding: A single design setting controls the look and feel of loyalty pages, review widgets, and wishlist buttons.
• Reduced Latency: One app script is more efficient than four separate scripts loading on the storefront.
• Simplified Billing: One monthly invoice instead of multiple charges from different developers.
• Higher Data Integrity: All customer interactions are stored in one place, providing a clearer view of total retention-stack costs and performance.

Scalability and Professional Execution

For high-growth brands, the need for capabilities designed for Shopify Plus scaling needs becomes critical. Integrated platforms are built to handle the complexity of multi-language stores and high-volume checkouts. When VIP tiers and incentives for high-intent customers are handled by the same system that manages collecting and showcasing authentic customer reviews, the brand can execute sophisticated retention playbooks that single-function apps simply cannot replicate without heavy custom coding.

This approach is particularly valuable for teams that want to focus on strategy rather than tech maintenance. By verifying compatibility details in the official app listing, merchants can see how an integrated suite fits into the larger Shopify ecosystem, providing features aligned with enterprise retention requirements without the headache of managing a dozen different vendors. If consolidating tools is a priority, start by comparing plan fit against retention goals.

Conclusion

For merchants choosing between BON Loyalty Program & Rewards and easyPoints, the decision comes down to the specific operational needs of the business. BON Loyalty Program & Rewards is the better fit for stores that require a broad feature set immediately—especially those with B2B components or those operating in a headless environment. Its fixed pricing model offers predictability for high-volume stores. On the other hand, easyPoints is ideal for brands that prioritize a native look and feel and are willing to pay based on the size of their active customer base to ensure a seamless, "no pop-up" user experience.

However, the decision to use a specialized app often brings long-term challenges in terms of app sprawl and data silos. While both BON and easyPoints are excellent at what they do, they are still individual pieces of a much larger puzzle. As a store matures, the friction of managing separate tools for loyalty, reviews, and referrals can hinder growth. Integrated platforms offer a path toward planning retention spend without app sprawl surprises, allowing merchants to spend less time on app configuration and more time on customer relationships.

By scanning reviews to understand real-world adoption, it becomes clear that many successful brands eventually move toward a consolidated stack. This shift not only reduces technical debt but also ensures that every touchpoint—from the first review to the final VIP reward—is part of a single, coherent journey. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

Which app is better for international stores?

BON Loyalty Program & Rewards offers specific multi-language display features starting in its Basic plan ($25/mo), making it a strong choice for brands targeting multiple regions. While easyPoints is used in various markets (and has integrations for Japanese tools like Smaregi), BON’s explicit multi-language support is more prominently featured as a core capability.

Does easyPoints work with Shopify POS?

Yes, easyPoints offers a POS extension that allows customers to redeem points in-store. However, based on the provided data, this functionality is specifically listed under the Enterprise plan ($425/mo). Merchants should verify their specific plan needs if POS integration is a requirement for their brick-and-mortar operations.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform like Growave replaces several specialized apps by combining loyalty, reviews, wishlists, and referrals into a single dashboard. This reduces "app fatigue" by providing one point of contact for support, a single billing cycle, and a unified customer data profile. While specialized apps might offer very deep functionality in one specific area, an integrated platform ensures that all retention tools work together seamlessly, which often leads to a higher return on investment for the merchant.

Can I use my own CSS with BON Loyalty?

Yes, BON Loyalty Program & Rewards allows merchants to unlock custom CSS on the Growth plan ($99/mo). They even offer developer support to help implement these custom styles, ensuring the loyalty program matches the brand’s unique aesthetic. This is particularly useful for brands that want more control than a standard template allows but aren't ready to go fully headless.