Introduction
Shopify merchants face a constant decision: add a narrowly focused app that solves a single problem well, or adopt a broader platform that covers multiple retention and engagement needs. Both approaches have merits, but the choice has direct implications for conversion, customer experience, and the number of third-party integrations a store must manage.
Short answer: Ask to Buy create & share cart is an efficient, targeted tool for stores that need cart-sharing and pre-filled checkout flows; it’s lightweight and focused on improving conversion for specific buyer journeys. Froonze VIP Loyalty & Wishlist is a much broader retention tool: it combines loyalty, VIP tiers, wishlists, and a customer dashboard, making it better suited to merchants who want a robust loyalty layer and wishlist features. For merchants seeking broader retention capabilities without stacking multiple single-purpose apps, a unified platform like Growave can offer better value for money and reduce operational complexity.
This post provides a feature-by-feature, objective comparison between Ask to Buy create & share cart and Froonze VIP Loyalty & Wishlist. The goal is to make it clear which app fits which merchant profile, where each app delivers strong outcomes, and where combining tools creates pain points. The piece concludes by explaining how an all-in-one retention suite can solve “app fatigue” and offers ways to evaluate an integrated alternative.
Ask to Buy create & share cart vs. Froonze VIP Loyalty & Wishlist: At a Glance
| Aspect | Ask to Buy create & share cart | Froonze VIP Loyalty & Wishlist |
|---|---|---|
| Core Function | Cart sharing / pre-filled checkout | Loyalty program + Wishlist + VIP tiers |
| Best For | Stores that need shared carts, gift registries, or sales-rep checkout flows | Brands that want integrated loyalty, VIP tiers, wishlists and a customer dashboard |
| Developer | AskToBuy | Froonze Limited |
| Number of Reviews (Shopify) | 7 | 217 |
| Rating | 4.4 | 5.0 |
| Key Features | Cart sharing via link/email; pre-fill shipping details; built-in AskToBuy button; conversion tracking for shared carts; group share | Loyalty points, VIP tiers, referrals, store credit cashback, wishlist with email alerts, customer dashboard, POS and native store credit integration |
| Typical Price | $15 / month (basic plan) | Free to install for shops under 100 orders/month; paid tiers scale by monthly orders and features |
| Integrations | Focused on checkout experience | Shopify POS, Klaviyo, Google Analytics, Facebook Pixel, Judge.me, PushOwl and more |
Deep-Dive Comparison
Product Positioning and Intended Use
Ask to Buy create & share cart: What it aims to solve
Ask to Buy is built to close a specific gap in checkout UX: situations where the person selecting items is not the person completing payment. Typical use cases include teens building carts for parents, shoppers creating gift registries, or sales reps assembling a curated cart for a customer. The app’s primary outcome is smoother completion of those non-standard purchase flows by pre-filling shipping and item selections, then sending invitees directly into checkout.
Strengths of this approach:
- Clear, measurable funnel improvement for cart-share scenarios.
- Simple setup and focused UI reduce overhead.
- Tracks cart shares and conversions tied to shared carts.
Trade-offs:
- Narrow feature set. If loyalty, reviews, or long-term retention features are required, additional apps will be necessary.
- Small review base (7 reviews) suggests limited market adoption or a newer app lifecycle.
Froonze VIP Loyalty & Wishlist: What it aims to solve
Froonze positions itself as a retention and engagement platform focused on loyalty mechanics and wishlists with an enhanced customer dashboard. The app targets brands seeking higher repeat purchase rate, VIP segmentation, and automated wishlist notifications for stock and price changes.
Strengths:
- Large review base and excellent rating (217 reviews, 5.0 rating) indicates broader adoption and strong user satisfaction.
- Built-in loyalty mechanics (points, VIP tiers, referrals) paired with wishlist functionality support both immediate conversion and long-term value (LTV) uplift.
- Multiple integrations (POS, analytics, Klaviyo) support omnichannel growth strategies.
Trade-offs:
- The richer feature set increases implementation complexity versus a single-purpose tool.
- Pricing can scale with order volume and feature needs; costs may rise as a store grows.
Feature Comparison
Cart & Checkout Flow
Ask to Buy
- Pre-fills checkout details so invitees only need to pay.
- Invitees land directly in checkout with a customized welcome message.
- Ideal for group gift scenarios and sales-rep curated carts.
- Conversion tracking tied to shared cart links.
Froonze
- Not centered on creating shareable, pre-filled checkout carts.
- Focuses on wishlist-to-purchase flows: email alerts for restock, low-stock, and price drops.
- Uses wishlist interactions to re-engage customers rather than shortcutting checkout for another payer.
Analysis: Ask to Buy wins when the business problem is literally sharing a cart or handing a partially completed order to someone else for payment. If the goal is to turn wishlists into purchases via notifications, Froonze handles that more directly.
Loyalty, VIP Tiers, and Rewards
Ask to Buy
- No native loyalty program functionality. Merchants needing loyalty must add a separate app.
Froonze
- Robust loyalty features: loyalty points, VIP tiers, referrals, and store credit as cashback.
- Integrates with POS and Shopify native store credit, which enables in-person loyalty redemption.
- Customizable tiers and rewards allow merchants to design programs that increase repeat purchase frequency and LTV.
Analysis: Froonze clearly dominates this category. For any merchant focused on retention, VIP programs, or omnichannel loyalty, Froonze provides features that Ask to Buy does not.
Wishlist & Customer Re-Engagement
Ask to Buy
- Can serve as a gift registry or allow users to create lists for sharing, but wishlist-first consumer experiences and automated lifecycle triggers are limited.
Froonze
- Wishlist available on all pages, with email alerts for low stock, restock, and price drops.
- Wishlist ties into the customer dashboard for a unified experience.
- Wishlist behavior can be used as an input to loyalty or VIP logic.
Analysis: Froonze offers a complete wishlist experience with lifecycle re-engagement triggers. Ask to Buy supports shared lists but lacks the automated re-engagement and cross-functional integrations that increase conversion rate from wishlist to purchase.
Integrations & Ecosystem Compatibility
Ask to Buy
- Focused primarily on checkout behavior; available integrations are limited to what’s necessary for its functionality.
- Works as a lightweight widget and is therefore less likely to conflict with large monolithic stacks.
Froonze
- Integrates with Shopify POS, Customer accounts, Shopify Flow, Klaviyo, PushOwl, Google Analytics, Facebook Pixel, Judge.me and more.
- Provides migration helpers from other loyalty apps (Smile, LoyaltyLion, etc.), which eases switching costs.
Analysis: Froonze’s deeper integration set is suitable for scaling stores that need omnichannel loyalty and advanced marketing automation. Ask to Buy’s simpler approach reduces surface area for technical conflicts but forces additional apps for broader retention needs.
Analytics & Reporting
Ask to Buy
- Tracks cart shares, conversions, and revenue generated by shared carts.
- Reporting is focused on the specific funnel it operates within.
Froonze
- Provides dashboards for loyalty activity, reward redemptions, wishlist conversions, and VIP behaviors.
- Integration with analytics and Klaviyo allows richer segmentation and custom reporting.
Analysis: For merchants who want a straightforward view of how shared carts perform, Ask to Buy provides the necessary metrics. For stores interested in cohort analysis, loyalty ROI, and lifecycle metrics, Froonze offers a more complete analytics picture.
Ease of Setup & UX
Ask to Buy
- Small feature set reduces setup time and complexity.
- Merchants can add the AskToBuy button and go live quickly.
- Best for stores that want a simple enhancement without major design changes.
Froonze
- Setup is more involved due to the breadth of features (loyalty, wishlist, dashboard).
- The app promises “setup in minutes,” but fully leveraging VIP tiers, email templates, and POS integration will require more configuration and testing.
- The customer dashboard adds a UX layer requiring thoughtful placement and branding.
Analysis: Ask to Buy is faster to install and requires minimal configuration. Froonze requires more initial investment but yields more features that impact retention and LTV.
Pricing & Value
Ask to Buy create & share cart
- Basic plan listed at $15/month.
- Focused pricing reflects limited feature scope.
- Good value for stores that only need cart sharing and pre-filled checkout functionality.
Considerations:
- Low monthly cost but likely requires additional apps for loyalty, reviews, or wishlist automation, which increases overall monthly spend and maintenance.
Froonze VIP Loyalty & Wishlist
- Free to install for shops with less than 100 orders/month.
- Paid tiers scale with monthly orders and larger features like VIP programs, custom dashboard options, or integrations.
- Pricing model aims to align with store size and feature needs.
Considerations:
- Offers better value for money if the merchant needs loyalty and wishlist together.
- A store will likely get more long-term ROI from retention features, but the cost can increase as order volume grows.
Value comparison:
- Ask to Buy: clear cost predictability, low overhead, best value for focused cart-sharing needs.
- Froonze: better value for merchants whose primary objective is to build repeat purchases and structured loyalty programs without adding multiple apps.
Support, Reliability, and Social Proof
Reviews and Ratings
- Ask to Buy: 7 reviews with a 4.4 rating. The small review count suggests limited public feedback and possibly a narrower user base or newer app lifecycle.
- Froonze: 217 reviews with a 5.0 rating. This scale of reviews and a perfect score imply broader adoption and strong customer satisfaction.
Implication:
- Froonze’s higher review count and rating may reflect more polished product maturity, faster issue resolution, or a better match to the needs of retention-focused merchants.
- Ask to Buy’s smaller presence does not mean it’s inferior functionally; it indicates that merchants should vet support channels and test compatibility before committing.
Support Channels
- Ask to Buy: standard support expected for a small vendor; confirm SLA and response times prior to deployment.
- Froonze: emphasizes customizations, migrations, and multiple integrations, implying a more developed support model. Look for details on email, chat, and setup support.
Reliability:
- Single-purpose apps typically have fewer moving parts and lower risk of integration conflicts.
- Multi-feature platforms need stronger QA and support to manage edge cases; Froonze’s wider footprint increases potential points of friction but also centralizes control.
Security, Data Ownership, and Store Footprint
Data handling:
- Both apps operate within Shopify and will need read/write access based on feature sets. Merchants must confirm which permissions are requested and how data is stored.
Store footprint:
- Ask to Buy: small widget and link-based flows minimize performance impact.
- Froonze: widgets, dashboards, and event tracking require more front-end integration; careful implementation is needed to avoid performance regressions.
Best practice:
- Audit app permissions, check performance impact in a staging environment, and monitor site speed KPIs after install.
Scalability and Long-Term Fit
Ask to Buy
- Scales well for the specific use cases of cart sharing.
- Not designed to replace loyalty or retention infrastructure as the store grows.
Froonze
- Designed to scale with orders, add VIP tiers, and integrate with POS and marketing platforms.
- Better positioned to support programs that increase customer lifetime value across growth stages.
Decision framing:
- For stores looking for a single gap-solver (cart sharing), Ask to Buy is practical and low overhead.
- For brands targeting systematic retention growth and omnichannel loyalty, Froonze is the more strategic choice.
Use Cases: Which App Is Best For Which Merchant?
When to choose Ask to Buy create & share cart
- The store regularly needs to let one person select items and another complete the payment (gift buying, teen-parent checkout).
- Sales reps curate product selections and need an easy way to send customers to checkout.
- The merchant wants minimal implementation time and a lightweight widget that won’t add complexity.
- The primary objective is to reduce friction in the “shared cart” transaction path rather than build a loyalty program.
When to choose Froonze VIP Loyalty & Wishlist
- The store wants to implement a formal loyalty program with points, VIP tiers, and referrals.
- Wishlist features and automated alerts are crucial to convert intent into purchases.
- The merchant plans to tie in-store and online purchases via POS integrations and wants a centralized customer dashboard.
- The business seeks a retention-first strategy to increase repeat purchase rate and long-term revenue.
When neither single-purpose app is enough
- The store needs an integrated retention stack (loyalty, referrals, reviews, wishlist, VIP) and wants fewer apps to manage.
- Multiple single-purpose apps would create maintenance overhead and potential UX inconsistencies across customer touchpoints.
- The merchant desires advanced integrations (CRM, email marketing, subscriptions) without stitching together disparate APIs.
Pros and Cons Summary
Ask to Buy create & share cart
- Pros:
- Low-cost entry point ($15/month basic).
- Very focused on removing friction for shared/cart-paid-by-another-person flows.
- Quick to set up and lightweight.
- Cons:
- Limited scope; no loyalty or loyalty-adjacent features.
- Small review base (7 reviews) means less social proof.
- Requires additional apps to address retention and reviews.
Froonze VIP Loyalty & Wishlist
- Pros:
- Rich feature set for retention: loyalty, VIP tiers, wishlist, referrals.
- Strong social proof (217 reviews, 5.0 rating).
- Integrations for POS, Klaviyo, analytics, and migration tools from other loyalty providers.
- Cons:
- More complex to set up and configure.
- Pricing scales with orders and advanced features, which needs budgeting.
- Adds a larger footprint that requires QA to avoid performance issues.
The Alternative: Solving App Fatigue with an All-in-One Platform
Shop owners often end up with multiple single-purpose apps to address checkout shortcuts, loyalty mechanics, wishlists, reviews, and referrals. This “app sprawl” creates a number of hidden costs:
- Increased monthly subscription fees across many vendors.
- More app permissions and security vectors to manage.
- Inconsistent customer experience across widgets and dashboards.
- Higher implementation and maintenance time for theme updates, QA, and cross-app conflicts.
This problem is commonly referred to as “app fatigue.” App fatigue reduces internal velocity and increases the risk of technical conflicts that negatively affect conversion and site performance.
A practical alternative is to move from a stack of specialized tools to a unified retention platform. The benefits include:
- Fewer vendors to manage and fewer monthly fees when the right scope is included in one product.
- Data centralization for loyalty, reviews, wishlist, and referral signals, allowing better segmentation and targeted campaigns.
- Consistent design system and customer dashboard for a cohesive user experience across touchpoints.
Growave follows a “More Growth, Less Stack” approach that combines loyalty, referrals, reviews, wishlist, and VIP tiers in one platform. That lets merchants consolidate retention features and focus more on strategy and customer experience rather than technical maintenance.
- For merchants looking to consolidate retention features and streamline costs, review the ways to consolidate retention features.
- Merchants evaluating an app deployment can also install Growave from the Shopify App Store to test the cohesive experience.
How Growave maps to merchant needs previously addressed by Ask to Buy and Froonze
Growave covers:
- Loyalty and VIP tiers that increase repeat purchase frequency; the product page highlights how merchants can design loyalty and rewards that drive repeat purchases.
- Reviews and UGC tools to build social proof and improve conversion; learn how to collect and showcase authentic reviews.
- Wishlist and saved-for-later flows that feed directly into loyalty and marketing automation.
- Referral programs and automated reward flows that lift acquisition and retention together.
Because Growave bundles multiple retention tools, it reduces the need to run separate wishlist, loyalty, and reviews apps—delivering a simplified tech stack while unlocking cross-functional synergies.
Integrations and enterprise readiness
Growave explicitly supports enterprise and scale-oriented stores:
- Designed for Shopify Plus and scalable merchants; see why enterprise teams choose solutions for solutions for high-growth Plus brands.
- Integrations include Klaviyo, Recharge, Omnisend, Gorgias, and others, enabling a unified approach to customer lifecycle orchestration.
Value and pricing considerations
A single integrated platform changes the way value is calculated:
- Instead of comparing monthly costs of multiple single-purpose apps, merchants compare a single subscription that offers a bundle of capabilities.
- For stores evaluating that tradeoff, it helps to compare Growave plans to understand which tier aligns to order volume and required features.
If a merchant prefers a hands-on walkthrough, they can Book a personalized demo to see how a unified retention stack accelerates growth. This can be useful for brands migrating from multiple apps that want to estimate migration costs and forecast ROI.
Note: Book a personalized demo to see how an integrated retention stack accelerates growth.
Concrete examples of outcomes from consolidation
- Consolidating loyalty, wishlist, and reviews into one dashboard enables loyalty-driven review incentives to be applied automatically—improving review velocity without separate scripts or manual processes.
- Wishlist triggers and loyalty point incentives can be combined to recover purchase intent: automated emails that tie wishlist items to available points or VIP discounts increase conversion likelihood.
- A single customer dashboard provides consistent messaging and reward visibility, which improves perception of brand value and reduces churn from poor UX.
Merchants interested in specific feature areas can explore Growave’s modules:
- For loyalty program design and reward mechanics, explore loyalty and rewards that drive repeat purchases.
- For social proof and review management to lift conversion, review the tools to collect and showcase authentic reviews.
Technical and operational benefits of fewer apps
- Reduced theme conflicts: One vendor managing front-end elements reduces CSS/JS collisions.
- Single event stream: Loyalty, wishlist, and reviews generating events into the same system simplifies analytics and reduces custom data plumbing.
- Lower support overhead: One contract and one support channel for multi-component issues.
Migration and switching considerations
- Migration from specialized apps often requires preserving historical points, wishlist items, and review metadata. Platforms that offer migration helpers reduce switching friction.
- If moving from established loyalty providers, ask about migration tools for points and VIP tiers to avoid customer frustration.
For teams evaluating a switch, examining customer case studies can provide context on implementation timelines and outcomes—see customer stories from brands scaling retention for examples.
How to evaluate whether a consolidated platform is right for a store
- Inventory current apps and monthly costs. Add the total and compare against a consolidated plan to estimate near-term savings.
- List core business objectives: increase repeat purchase rate, reduce acquisition cost, improve average order value, or reduce cart abandonment. Match those objectives to app capabilities.
- Pilot a consolidation for a subset of customers or a single product line before full rollout.
- Validate integrations with the marketing stack (email, SMS, subscriptions) and with checkout flows to ensure no feature regressions.
Implementation Checklist: What to Test Before Go-Live
- Confirm data permissions and review the change log during install.
- Test site speed and run Lighthouse before and after deployment.
- Stage the configuration: royalty programs, point rules, email templates, and widget placements.
- Validate POS and native store-credit flows if omnichannel redemption is required.
- Test migrations for user points, wishlist items, and historical reviews.
- Set up analytics events and verify revenue attribution for loyalty redemptions and wishlist-driven purchases.
Conclusion
For merchants choosing between Ask to Buy create & share cart and Froonze VIP Loyalty & Wishlist, the decision comes down to scope and strategic priorities. Ask to Buy is an excellent choice for stores that need a focused, low-cost solution to support cart-sharing and pre-filled checkout journeys. Froonze is the better option for brands that need a comprehensive loyalty engine, wishlist automation, and VIP tiers to drive repeat purchases and lifetime value. The choice should be driven by the immediate business problem and the planned retention roadmap.
However, there is a third path that reduces tool sprawl and aligns retention activities under one roof. A single platform that combines loyalty, wishlist, referrals, and reviews can reduce costs, lower integration complexity, and create cross-functional campaigns that single-purpose apps cannot. Merchants evaluating that path should consider how to compare Growave plans and test the unified experience by choosing to install Growave from the Shopify App Store.
Start a 14-day free trial to see how a unified retention stack accelerates growth.
If a personalized walkthrough is preferred, Book a personalized demo to explore migration, feature mapping, and ROI in context.
FAQ
What are the primary differences in focus between Ask to Buy and Froonze?
- Ask to Buy is focused on cart-sharing and pre-filled checkout flows where the selector and payer are different people. Froonze centers on retention: loyalty programs, VIP tiers, wishlist automation, and a customer dashboard that supports long-term value growth.
Is Froonze a replacement for Ask to Buy’s cart-sharing feature?
- Not directly. Froonze’s wishlist and notification features can nudge wishlisters to purchase, but it does not replicate a pre-filled shared-cart flow that hands off checkout to another payer. Merchants needing both behaviors may either run both apps or evaluate a platform and custom flows that support both needs.
How does an all-in-one platform compare to specialized apps like Ask to Buy?
- All-in-one platforms reduce the number of vendors and can centralize data for more powerful lifecycle segmentation and automation. They tend to increase initial setup complexity but lower long-term maintenance and integration risk. If the store’s retention strategy spans loyalty, reviews, wishlists, and referrals, a unified platform often provides better value for money and improved outcomes.
If a merchant currently uses multiple single-purpose apps, what should be the migration priority?
- Prioritize migrating the app that drives the most business value and the highest monthly cost or administrative burden first. Preserve customer balances (points), wishlist data, and review history during migration. Validate all merchant-facing flows in a staging environment before switching live traffic.
Where can merchants learn more about building loyalty programs and review strategies within an integrated platform?
- For specifics on loyalty mechanics that drive repeat purchases, explore resources on loyalty and rewards that drive repeat purchases. For review collection and display workflows that boost conversion, see materials about how to collect and showcase authentic reviews.







