Mar 29, 2022
ineCommerce Expert Workshop
Integrate your Social Media into Shopify with Growave Marketing and Turn your Instagram into a Product Catalogue
Having a social media presence in today's digital environment is becoming an important part of any business. Many companues use this opportunity to connect with their customers and to demonstrate their products value. We'll go step by step showing how you can turn your Instagram page into a business store front with Growave marketing.
This article will go over exact steps you need to take in order to set up Social Login and Instagram for your online store. It's undeniably important to incorporate a social media presence into your marketing. The modern format for customer registration has become the social login. It's hard to imagine that anyone will make much of a consideration towards registration if the process involves remembering a new account, with a new password and in a process that is dreadfully long. We know that the act of customer registration is an important component of any new business. There have been updates to legislation concerning customers, that protect their rights to privacy. The social login is a very clever way for us to accelerate the process of engaging and collecting customer details. This is an important step because it enables direct communication for marketing campaigns.
Stage One: What is Social Login?
Social Login is a necessary improvement to the shopping experience, which enables one-click signup and login to your Shopify store. Customers can use their Facebook, Google, Amazon, and other social media accounts to access your stores secondary features. This alleviates the stress of new registration and streamlines the process altogether.
Growave has a social login function that can be adjusted through the admin panel. After completing the onboarding process, you may freely customize the app through the settings.
You decide where Social Login redirects clients
When clients complete the seamless integration process, they are redirected to where ever you want to them to land. Simply follow the instructions below to choose a destination.
Collect and Track New Registrants
With each new customer is a complete profile with their (age, location, contact details), interests (Wishlist, purchases and preferences) and behavior on your site. You may freely access this data from the Members section of the Social Login app. We give our merchants control over point balances, recent activity, VIP tiers, redemption of points, and much more.
You may filter your data according to the options listed in the drop down menu:
Important Notice: The Social Login app cannot be disabled unlike our other apps. In order to disable the social login function, you need to disable individual social media platforms by unselecting them from here:
Stage Two: Setting Up Shoppable Instagram Galleries
1. Connect your Facebook account
a) Create a business page on Facebook.
b) Switch your personal account to a business account on Instagram.
c) Add your Instagram business account to the business page on Facebook:
d) Connect your Facebook account to our marketing platform through the dashboard. Here is a detailed tutorial on how to do this.
- Please go to the admin panel and click on Connect Facebook account.
- Log in to your Facebook account.
2. Create your first Instagram gallery
If you have not created a gallery yet then click on the "Create gallery" link on the dashboard then tick one of the connected Instagram accounts and fill in the fields according to your needs.
3. Photo moderation
Congrats! Now your beautiful gallery is shown in the Galleries section, so you can easily moderate the photos in your gallery, choosing what stays or goes.
4. Make the gallery an extension of your store by tagging products and adding links on posts
- Open your gallery and click on the "Tag products" button on any photo you would like.
- Next, you should see a form appear with a text field for tags. Start typing your product name and a list of similar titles will appear. Simply choose the appropriate option from the drop-down menu to connect the specific product. You also have the option of adding a direct link instead of the product name. Additionally you may need to change Instagram password to make it secure with the strong password.
5. Preview your Shop Instagram page
At this point your Shop Instagram page including your gallery, should be successfully implemented!
Click here to edit the page's design and see it in live view.
Important Notice: If you want to embed the gallery on another page, check the guide - How to embed your Instagram gallery in Shopify.
6. Add a website link into your Instagram profile
It is time to drive more traffic to your store! :) Copy the gallery page link and paste it in your Instagram profile settings under the website link section. Once you do, visitors will be redirected to your store through that link.
At this stage you should have a socially engaged Shopify store, with the freedom to customize and implement your personal touch. This is an important step in establishing market legitimacy.
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