How to Create a Review Page on Shopify

Introduction

Customer reviews are one of the most powerful trust signals in e-commerce. More than 90% of shoppers read reviews before buying, and a visible, well-structured review page can turn hesitant visitors into confident buyers, improve search visibility, and generate social content you can use across marketing channels. At Growave, our mission is to turn retention into a growth engine for e-commerce brands, and a dedicated review page is one of the highest-leverage retention assets a merchant can build.

Short answer: You create a review page on Shopify by building a dedicated page template, choosing a review collection and display solution, embedding or rendering the review feed with schema for rich snippets, and optimizing for conversion and SEO. The process combines design, technical setup, review collection strategy, and moderation flows to ensure quality and authenticity.

This article shows exactly what to include on your review page, how to collect and import reviews, step-by-step technical approaches for Shopify (with non-technical options), best practices for display and UX, and the analytics to track. We’ll connect every part of the process to practical actions you can take and highlight how a unified retention solution like Growave helps you collect, showcase, and turn reviews into higher lifetime value with less operational overhead. Our main message: build a focused review hub that scales user trust and integrates with your retention strategy—more growth, less stack.

Why Build a Dedicated Review Page?

A dedicated review page is more than a collection of testimonials. It’s a central hub that amplifies credibility, supports SEO, and supplies content for product pages, social channels, and paid ads. Below are the top reasons merchants build a review page.

Centralized Trust and Social Proof

A single destination showcasing verified feedback gives shoppers an easy place to validate your brand. When visitors can browse product experiences, photos, and ratings in one place, trust accelerates. That trust translates into higher conversion and lower returns.

SEO Benefits and Rich Snippets

A review page aggregates unique, user-generated content that search engines value. With proper structured data (schema.org), you can qualify for rich snippets showing star ratings in search results—boosting click-through rates and organic traffic.

Marketing Fuel: UGC and Visual Content

Reviews with photos and videos are raw marketing assets. Featuring them on a review page makes it simple to repurpose content for email, social, and on-site merchandising. When this content is collected and moderated from one place, it’s easier to push it into loyalty campaigns and shoppable feeds.

Operational Efficiency

A dedicated review hub reduces friction for internal teams. Support, marketing, and product teams all have a single source of truth for customer sentiment and user-generated media. That’s especially true when reviews are managed through a unified retention platform that combines reviews with loyalty and referrals.

Conversion and CRO Opportunities

A review page can be used as a soft-conversion page—linking to best-selling products, category pages, or special offers. It also provides space for richer storytelling around product benefits, common questions answered by real customers, and trust signals that reduce cart abandonment.

Planning Your Review Page: Goals, Audience, and Metrics

Before you build, clarify why this page exists and how success will be measured. This reduces scope creep and ensures the end result drives measurable outcomes.

Define Clear Goals

Consider the page’s primary objective:

• Increase product discovery and organic traffic
• Improve conversion rates for shopping pages linked from the review hub
• Drive UGC collection volume and photo/video submissions
• Support retention campaigns through loyalty and referrals

Pick one or two primary goals and make the rest secondary.

Know Your Audience

Different shoppers look for different things. Some want star ratings and short pros/cons. Others read long reviews with photos. Structure content to serve both audiences—easy-to-scan summary metrics at the top and detailed reviews below.

Set KPIs

Track metrics that tie to your goals:

• Organic traffic to the review page
• Click-through rate from review page to product pages
• Conversion rate of visitors who view the review page
• Number of reviews collected per month
• Average rating and sentiment mix
• Volume of UGC (images/videos)

These KPIs will tell you whether the page improves trust and drives revenue.

Content Inventory & Requirements

Decide what you’ll display and what fields you need from reviewers:

• Star rating, headline, body text
• Reviewer name and date
• Product reference (optional for a general reviews hub)
• Review media (images, videos)
• Location or other optional metadata
• Filters (by product, rating, verified purchaser, tagged themes)

Knowing required data helps when selecting a collection method or migration approach.

Moderation and Legal Considerations

Plan a moderation workflow and policies for:

• Publishing guidelines and prohibited content
• Handling sensitive information
• Managing negative reviews transparently
• Responding publicly or privately

Moderation can be manual, automated, or hybrid. Automation helps scale, but human review ensures nuance.

What to Put on Your Review Page: Structure and Copy That Converts

A clear structure helps visitors find what they need quickly and builds confidence.

Top Section: Hero and Aggregate Snapshot

The top of the page should answer the shopper’s trust questions immediately.

• Headline that communicates credibility (e.g., “Real Customers, Real Feedback”)
• Aggregate star rating and review count
• Short social proof line (e.g., “Trusted by 15,000+ brands; 4.8-star rating on Shopify”)
• Primary call to action (link to best sellers or a conversion funnel)
• Optional: a featured customer photo or short video

This snapshot communicates legitimacy at a glance.

Search and Filters

Provide filters and search so visitors can narrow reviews quickly.

• Filters for product, rating, verified purchase, photo/video content, date
• Keyword search to find mentions of features or use cases
• Tag-based filters (e.g., “sensitive skin,” “small size fits”)

Filters improve usability and surface relevant social proof for conversion.

Featured and Editorial Picks

Include an editorial block highlighting:

• Most helpful reviews (based on votes)
• Recent photo/video reviews
• Reviews that address top objections (comfort, sizing, durability)

Curating reviews helps visitors find the most persuasive content without reading everything.

Full Review List with Media

Use a clean, scannable format for the review list:

• Star rating, date, reviewer name
• Review title and body with collapsible text for long reviews
• Photo/video thumbnails that expand to a gallery
• Product tags or SKU references where relevant
• Helpful/like buttons to surface high-value reviews

Visual elements increase trust; allow shoppers to sort by most helpful, most recent, or highest-rated.

Review Submission CTA and Form

Make it simple to submit reviews—with or without purchase verification depending on your policy.

• Prominent CTA to “Write a Review” or “Share Your Experience”
• Embedded form or modal with simple fields and optional media upload
• Microcopy encouraging photos and specific details
• Optional incentives (see collecting reviews section)

Keep required fields minimal to lower friction and provide progress-saving for media uploads.

FAQs and Responses to Negative Feedback

Anticipate common concerns by including an FAQ block that uses real customer language, and include a short section showing how you respond to negative reviews—this builds openness and trust.

Share and Repurpose Options

Add social share buttons and export tools for your team to pull UGC into marketing. Allow shoppers to opt-in for their review to be used in future marketing.

Choosing How to Collect Reviews: Methods, Tradeoffs, and Tools

There are multiple ways to collect reviews. Your choice determines quality, volume, and management complexity.

Direct In-Product Review Collection

Allow reviews directly on product pages with an integrated review widget.

Benefits:

• Immediate context (review tied to a product)
• Higher relevance for product pages
• Simple for shoppers to leave feedback while viewing product details

Tradeoffs:

• Product-level focus; less centralization unless you aggregate

Centralized Review Collection (Dedicated Page)

A centralized form on the review page encourages general feedback and multi-product reviews.

Benefits:

• Centralized moderation and analytics
• Easier to create editorial and featured content
• Good for brands that want testimonials about the brand overall

Tradeoffs:

• Requires product tagging or mapping to tie reviews to specific SKUs

Email Follow-Ups and Post-Purchase Automation

Automated emails requesting reviews after purchase historically produce the best conversion to review.

Benefits:

• Higher response rates from verified customers
• Timed to capture experience after delivery and use

Tradeoffs:

• Requires email automation setup and good timing logic

Incentivized Reviews via Loyalty

Offering loyalty points or small rewards for reviews increases volume and can drive more photo submissions. Use incentives carefully and disclose them to maintain transparency.

We help merchants configure incentives so merchants can reward customers for submitting feedback while staying compliant and authentic—learn how to reward customers for submitting feedback with integrated loyalty programs.

Manual Import and Data Migration

If you have existing reviews elsewhere, import via CSV or API to preserve historical content. Ensure each imported review includes date, rating, body, and any media with attribution.

Choosing a Management Solution

A platform that combines review collection, UGC moderation, and distribution will save time and reduce a fragmented stack. For many merchants, a unified solution that also ties into loyalty and social features cuts operational complexity and unlocks synergies: collect reviews, reward contributors, and push high-performing UGC to marketing. To explore these fully integrated options, you can view how we collect and showcase social reviews to scale trust across channels.

If you prefer to manage everything through the Shopify ecosystem, you can also install Growave from the Shopify App Store and enable reviews quickly, with built-in UGC and moderation tools.

Implementation on Shopify: Technical Approaches (No-Code and Developer Options)

Shopify allows flexibility when creating a dedicated reviews page. Below we outline accessible options, including a no-code approach and a more developer-oriented template approach.

No-Code Option: Use a Widget or Embedded Script

This is the simplest path for non-technical merchants.

• Create a new page in Shopify Admin (Online Store > Pages > Add Page).
• In the page content editor, add descriptive content (headline, intro, trust metrics).
• Use the review platform’s embed code (JavaScript snippet) to render the review feed on the page. Most solutions provide a script or a block that can be pasted into the rich text editor as HTML.
• Save and preview the page. Adjust layout with CSS if the solution supports customizable skins.

This approach is fast and requires no theme changes. If you use a unified solution that includes widgets and UGC galleries, you can typically drop a single snippet to populate the review page and rely on the provider’s hosting for assets.

Create a Dedicated Page Template (Alternate Template)

If you need tighter design control or want server-rendered schema, create an alternate template.

• From Shopify Admin, go to Online Store > Themes, click Actions > Edit code.
• Create a new template under Templates named page.reviews.liquid (or use Sections + Templates in OS 2.0 with JSON templates).
• Add a section to render the review hub content and include any necessary Liquid loops or placeholders for the review feed.
• Assign the new template to the page you created in the Pages admin.

This approach provides deeper control and avoids a known issue where changes to one page can inadvertently sync to another if using shared templates. Creating an alternate template ensures page content is independent.

Tip: If you encounter text syncing between pages (like the About page and a new reviews page), it usually means both pages share the same template sections and blocks. An alternate template isolates the review page from other static pages.

Add Structured Data (JSON-LD)

To qualify for rich snippets, include schema for aggregateRating and individual reviews. An example JSON-LD snippet you can include in your template (with dynamic Liquid variables if you have server-side data) looks like this:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Customer Reviews",
  "mainEntity": {
    "@type": "Product",
    "name": "Your Brand or Product List",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.7",
      "reviewCount": "345"
    }
  }
}
</script>

Replace ratingValue and reviewCount with dynamic values or ensure the widget you use outputs schema automatically. Many review platforms inject schema for you—verify with Google’s Rich Results Test.

Rendering Product-Specific Reviews

If your review page includes product-specific reviews, ensure each review includes a product reference and a permalink to the product page. This helps Google connect reviews to product pages and supports internal navigation.

Using Sections and Blocks (Shopify OS 2.0)

With Online Store 2.0 themes, add a custom section that includes a reviews block and make it available across templates. This lets you place the reviews block in multiple locations and keeps layout consistent without duplicating code.

Install from the Shopify App Store

If you prefer a managed setup, install Growave from the Shopify App Store to add review collection, moderation, and display features with minimal development. The installation typically handles widget output, schema data, and UGC hosting so you can move faster without custom code.

Collecting Reviews: Timing, Messaging, and Incentives

Collecting reviews consistently is a system, not a one-off action. Design an acquisition flow that is automated but personalized.

Timing & Triggering Review Requests

Common triggers:

• Time-based after delivery (recommended window: 7–21 days depending on product use)
• After a support interaction that went well
• After a repeat purchase or loyalty milestone

Timing affects response rate—ask too early and the customer hasn’t used the product; ask too late and they may not remember.

Crafting High-Converting Review Requests

Good email or SMS review request copy:

• Use a friendly subject line: “How did [product name] work for you?”
• Keep the body short and personal
• Explain how the review helps other customers
• Ask for a photo or short use-case story
• Include a one-click CTA to the submission form
• Offer a small incentive or loyalty points when relevant

Examples of microcopy to include on the review form:

• “Photos help other shoppers—add one if you can.”
• “Was this purchase a gift? Tell us how it went.”
• “Select tags that best describe your experience (fit, comfort, durability).”

Incentives and Loyalty Points

Incentives increase submission rates, especially for photo reviews. Rather than direct discounts, offer loyalty points or store credit that encourages repeat purchases. Make sure to clearly disclose the incentive to maintain transparency.

We enable brands to reward customers for submitting feedback so you can increase UGC while maintaining authenticity—learn how rewarding feedback fits into broader retention strategies.

Handling Negative Reviews

Negative feedback is an opportunity. Promptly respond and offer a solution. Public responses that show empathy and a path to resolution increase trust. For persistent or repeated issues, create internal tickets for product or QA teams.

Display Strategies That Drive Conversions

How reviews are displayed affects their persuasive power. Small changes can have large conversion impacts.

Show Aggregate and Micro Metrics

Display an aggregate star rating and volume prominently, and include distribution bars so shoppers understand rating spread. A 4.5 average with many 5 and some 1-star reviews is more credible than only 5-star entries.

Use Visual UGC Prominently

Photo and video content is more persuasive than text alone. Create a gallery that allows shoppers to see products in real situations. Tag photos by product or use case to improve browsing.

Surface Reviews That Address Objections

Use tags or categories to filter reviews that answer typical buyer concerns (size, comfort, durability). A shopper who sees a verified “fit as expected” review about sizing will buy with more confidence.

Feature "Most Helpful" Reviews

Allow customers to vote for helpful reviews. Display a “most helpful” or “editor’s pick” section to surface the most persuasive content quickly.

Include Clear CTAs to Product Pages

Every review that mentions a product should link back to the product page. Use contextual CTAs like “See this item” or “Shop similar” to move shoppers closer to purchase.

Cross-Promote With Loyalty and Referrals

Encourage reviewers to join the loyalty program and share their reviews for referral rewards. This creates a loop: more reviews lead to more discoverability, loyalty, and referrals.

Analytics and Optimization: What to Measure and How to Iterate

A review page is not “set and forget.” Track these metrics to measure impact and iterate.

Key Metrics to Track

• Page traffic and organic search impressions
• Click-through rate from review page to product pages
• Conversion rate of review page visitors
• Review submission rate (per order)
• Volume of photo/video submissions
• Average rating and sentiment trend over time
• Time to publish (moderation lag)

A/B Test Display Variants

Test elements like:

• Placement of aggregate rating vs. featured reviews
• Showing or hiding low-rated reviews by default
• Different review form lengths
• Incentive presence vs. absence

Run tests for at least two weeks or reach sample sizes that provide statistical confidence.

Use Review Data to Improve Product and Messaging

Analyze common themes in reviews to identify product issues, unspoken benefits, and copy to use in product descriptions and ads.

Common Pitfalls and How to Avoid Them

Avoid these frequent mistakes that reduce the impact of review pages.

Ignoring Moderation

Left unchecked, review feeds can include spam or irrelevant content. Use a moderation policy and automate common filters (profanity, URLs) while keeping a human reviewer for nuance.

Hiding Negative Feedback

Suppressing negative reviews harms credibility. Display them and respond constructively.

Overloading the Page

Too many widgets, infinite photo galleries, or heavy scripts can slow page load. Optimize images and use lazy loading to balance richness and performance.

Fragmented Tools and Data

Using separate tools for reviews, loyalty, and UGC fragments insights. A unified retention suite reduces overhead and helps you leverage reviews across programs. We build our platform with the “More Growth, Less Stack” philosophy so merchants can collect reviews, reward contributors, and use UGC in shoppable experiences without stitching multiple systems together.

Neglecting Schema and SEO

Without structured data, your review content might not qualify for rich snippets. Use a solution that injects schema or add JSON-LD in your template.

How Growave Fits Into a Review Page Strategy

We’re merchant-first: we build for long-term stability, not investor-driven short-term moves. Growave is trusted by 15,000+ brands and holds a 4.8-star rating on Shopify. Our retention suite connects review collection, UGC, loyalty, referrals, and shoppable UGC so you can scale review acquisition and use it to grow customer lifetime value with fewer systems.

• Collect and moderate authentic reviews and media through our Reviews & UGC tools—collect and showcase authentic customer reviews.
• Reward customers for leaving reviews through integrated loyalty so you move more shoppers from first purchase to repeat buyer—reward customers for submitting feedback.
• Use customer stories and featured content to fuel merchandising and social content—see how other brands use reviews to drive growth.
• Install and configure quickly from Shopify or evaluate plans to match your growth stage—compare plans and start a free trial.

By centralizing these capabilities, you reduce the number of discrete platforms you manage and get more value from each piece of user-generated content. To see examples of how brands use reviews and UGC to grow, browse our customer stories and inspiration.

Maintenance and Scaling

A review page requires ongoing attention to stay effective.

Schedule Regular Moderation

Set SLAs for moderating incoming reviews and exporting flagged items to product teams. Automate as much as possible to keep manual work minimal.

Localize and Support Multiple Markets

For multi-country stores, support multiple languages and currency contexts. Allow reviewers to leave language-specific reviews and provide translations where appropriate.

Archive and Reuse High-Value Content

Tag and archive top reviews so marketing teams can easily pull them into email, ads, and hero sections. Track content performance to know which reviews drive clicks and conversions.

Export Data for Analysis

Ensure you can export review data for more advanced sentiment analysis or integration with BI tools. This helps you connect feedback to product improvements and roadmap decisions.

Troubleshooting: Quick Fixes to Common Problems

• Page text syncing with other pages: create an alternate page template so each static page has separate sections and content.
• Widget not showing images: verify the provider hosts UGC assets and that image hosting permissions are configured.
• No schema visible: ensure your review solution outputs JSON-LD or add schema to the page template.
• Low review volume: adjust timing, add loyalty incentives, or request reviews via post-purchase SMS/email.

Conclusion

A dedicated review page on Shopify is a high-impact asset: it builds trust, improves SEO, provides marketing content, and supports retention when paired with loyalty and referral strategies. By planning the page structure, choosing the right collection and moderation methods, and optimizing for conversion and performance, merchants can turn reviews into a scalable growth engine—more growth, less stack.

Explore Growave's plans and start your 14-day free trial today: compare plans and start a free trial

FAQ

How do I create a review page without changing my current theme?

Create a new page in Shopify and assign a unique alternate template or add an embedded review widget. An alternate template isolates the review page from other pages so edits won’t sync across pages.

Can I import reviews from another service?

Yes. Most review platforms support CSV or API imports. Ensure your import includes rating, text, date, reviewer name, and media links. Tag imported reviews so you can map them to products or categories.

Should I incentivize reviews?

Incentives can increase review volume, especially for photo or video submissions. Use loyalty points or non-monetary rewards where possible, and always disclose incentives to maintain transparency.

Do reviews help SEO?

Yes. User-generated content increases unique page content and, with proper structured data (schema.org), can lead to rich snippets in search results—improving visibility and click-through rate.