How Does Growave Work? Best Use Cases

July 18, 2023
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How Does Growave Work? Best Use Cases
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Growave is an all-in-one marketing platform for Shopify that helps merchants to boost onsite conversions, customer loyalty, and repeat purchases. One of the strongest points of the app is that it saves you from having multiple apps on your store. You get all of the tools you need in one place. This highly-recommended multipurpose Shopify app with powerful tools for loyalty programs, rewards, reviews, wishlists, and Instagram UGC helps your e-commerce brand grow. 

What Makes Growave So Appealing?

  1. Great Functionality. Being a Growave user, you can manage loyalty and rewards, reviews, wishlists, and Instagram UGC all under one dashboard. 
  2. Ease of use. You can set it up without any technical knowledge. No coding is required. The interface is customizable and easy to use. 
  3. Answers to customers’ questions. An active blog, a complete knowledge base, and a responsive friendly customer support team are ready to provide you with all the information you need to succeed. 
  4. It saves time, effort, and money. You can handle all your marketing campaigns from a single dashboard. This will save you a ton of time and effort, making expanding your business much simpler. An all-in-one approach gives you access to a complete package of tools. Instead of having to pay multiple fees, a single monthly subscription is all you need to pay. 

Growave is not just one of the top loyalty apps on the Shopify App Store, it is a complete marketing solution for Shopify merchants that enables them to create an unmatched shopping experience for their current and soon-to-be customers. Now let’s review the best use cases of Growave. 

Building Customer Loyalty with Growave

Growave's Loyalty and Rewards feature

In an age of endless options and high competition, building customer trust is crucial for the success of your e-commerce business. Customer trust leads to loyalty. Together they create a strong foundation for a solid customer base. Customers are more likely to buy from you and recommend your business to others if they trust you. Trust is essential for business growth. By implementing a loyalty program you create an opportunity to build strong and meaningful relationships with your customers. 

What is the main goal of loyalty programs? Why does your ecommerce company need a loyalty program?

The main goal of loyalty programs is to give your customers a reason to shop with you again. 

Why loyalty programs are so important? 

1. Loyalty programs boost customer retention 

They are also known as a customer retention tool. By offering customers a good reason to purchase products or services from you again and providing them with a pleasant experience when they get there, you can boost retention and LTV. So, when you recognize and treat your loyal clients with extra care such as exclusive offers and personalized shopping experiences you make them stay with you. 

According to the latest customer loyalty statistics, a paid loyalty membership increases customer spending on a brand by 60%. With a free loyalty membership that percentage falls to 30%. 

This data shows how customer retention is one of the best ways to increase profits and how paid loyalty programs can encourage customers to spend more money on shopping.

2. Loyalty programs can save you money

Acquiring new customers is 6x to 7x more expensive than keeping your current ones. That’s a stat worth remembering. Loyalty programs are a cost-effective way of growing your business. With loyalty programs, you can do more to keep clients coming back and spending more money, which is a huge advantage.

3. Loyalty programs can help you get more access to customer data

You can start gathering data on your consumers as soon as they join your loyalty program, including their location, interests, demographics, buying habits, shopping preferences, and any information that will be useful to you in the future. You may leverage the abundance of information and insights found in customer profiles to develop relevant marketing campaigns and offer customers a personalized experience.

4. Loyalty programs increase brand advocates

Your most valuable customers are the happiest ones. The more times they purchase from you, the more they feel connected to your brand. If you can persuade them to continue doing business with you, they turn into brand advocates. 

77% of consumers are more likely to buy products if their friends recommend it. 23% of customers regularly discuss their favorite products with their friends and family. 

With Growave you can create a unique loyalty and rewards program for your Shopify store. What makes Growave an industry-leading loyalty programs app? There are 3 reasons for that:

  1. It aligns with your brand. 
  2. It meets your customer’s needs. 
  3. It is easy to use. 

By implementing Growave’s loyalty programs, you can engage your audience in a meaningful way, increase customer satisfaction, improve brand loyalty, boost sales, and distinguish your shop from competitors. Growave offers 3 types of e-commerce loyalty and rewards programs. They are:

  • Points
  • Referral Program
  • VIP Tiers

With Growave’s simple points-based loyalty program, your customers can receive points for every action they take on your website after they have accumulated a certain number of points. These actions include creating an account, placing orders, sharing wishlist, leaving reviews, following social media pages, sharing the brand on social media, etc. Every purchase typically results in the customer receiving points. 

Customers can then use their loyalty points to redeem a range of benefits such as free shipping, a percentage discount, free merchandise and etc. Points are easy to analyze and you can see how effective they are. 

All actions are designed to provide value to your customers, increase customer engagement and drive high-value purchasing behaviors. 

Growave’s Referral Program helps you attract new customers to your Shopify store via personal recommendations. A good referral program is among the best cost-effective marketing strategies to promote your ecommerce business. Thanks to Growave’s referral marketing program you can acquire new customers at low costs, improve brand awareness and increase revenue. In fact, the studies show that referred customers increase revenue by 16%. What’s more, referral leads have a 30 % higher conversion rate. They also account for 65% of a company’s new deals. With Growave you will be able to reward both – the sender and the receiver. When you incentivize both parties, this type of loyalty program has the highest engagement. You can reward your customers with discounts on their next purchase, with points for each transaction that referred consumers make, and gift cards. 

Growave’s VIP Tiers Program is another powerful way to encourage your customers to visit and shop more at your ecommerce store, offer exciting rewards and make them feel part of something bigger. According to statistics, 57 % of consumers are more willing to take part in loyalty and rewards programs with VIP tiers and exclusive rewards. That’s enough reason for you to offer a VIP program for your most loyal customers. Growave allows you to do it. You can create rank-based loyalty programs. You can establish the rules in these programs to advance loyalty program members to the next level or rank in order to receive exclusive rewards such as free products, free shipping, gift cards, multiplier point rewards and etc. Growave allows you to create VIP tiers depending on the –

  • Points earned
  • Amount spent on store
  • Number of purchases made

This is a great approach to building a loyal customer base and inspiring your customers to interact with you even more. Growave’s Loyalty and Rewards tool helps you create an amazing VIP Tiers Program. 

Suggested reading: Best Shopify Loyalty App for Retention Marketing

Building Trust and Increasing Sales with Growave Reviews 

Growave's Reviews Feature

Customers ‘ comments or opinions regarding a good or service, as well as their overall shopping experience, are referred to as “customer reviews”. When we shop, we are constantly looking for customer reviews and recommendations. They act as social proof and reassure potential customers to buy from you. The fact that other people have purchased and enjoyed your products and services gives your potential customers a reason to do business with you. Growave customer reviews can be an integral part of your online store. They can give your customers an idea of who you are as an e-commerce business and what you want them to know about your business, products, and services. 

Although it is possible to run an online store without reviews, it can be more difficult to establish credibility and trust with your prospective customers. 

The main goal of getting reviews for your online shop is to establish credibility and trust with your prospective customers. 

And with Growave, you can do just that and more. 

Nobody wants to spend money on products they have never used before if they can’t see what other people think of it and how well it works, looks, smells, etc. The power of customer reviews cannot be denied. 

54.7% of customers read four or more reviews before making a purchase. In addition to that, product pages with reviews have up to 3,5 times greater conversion rates than sites without reviews. 

These statistics show how important customer reviews are. Growave’s reviews feature is designed specifically for Shopify business owners who want to influence their customers’ purchasing decisions. 

  • The app makes collecting and displaying customer reviews easy. You can display your customer reviews on your product pages or any existing pages. Furthermore, they can appear in Google search results. A user-generated content like reviews can help your Shopify store rank higher in search results. 
  • You can showcase customer reviews with photos to maximize conversions, and increase trust. They allow your potential customers to see your products in a real- world context. Growave photo reviews provide visual proof of your product’s quality, usage and appearance. In addition to that, they can highlight aspects of a product that may not be fully explained in the product description. 
  • Growave verified reviews can actually confirm that your customer has actually purchased your products or used your services. They can help you identify areas of improvement based on genuine customer experiences. Another key thing to remember is that they can help you deter fraudulent, fake, or misleading reviews. 
  • Growave custom review forms can help you understand what you are doing well, and where you need to improve. Plus, you can know your customers better and their shopping preferences by asking them specific questions that are relevant to your products or services. Customized review forms allow you to gather more detailed and focused feedback from your customers. 
  • You can differentiate yourself from competition with eye-catching carousels and customizable widgets. You can display your reviews in a beautiful carousel throughout your site. You can choose the colors you want for the review widgets, adjust widget padding, and change the color of your text. 

With Growave you can manage reviews effectively. By leveraging your customers' reviews you can build trust, drive sales and enhance customer satisfaction. Thanks to Growave’s Loyalty and Rewards program you can encourage your customers to leave reviews and add product photos.

Improving the Customer’s Shopping Experience and Reducing Shopping Cart Abandonment with Growave Wishlist

Growave's Wishlist Feature

Want to improve the customer’s shopping experience?

Want to increase traffic to your Shopify store? 

What if your customer wants to buy something but doesn’t have enough money at the moment? 

A Shopify Wishlist app can help you with it. 

Growave is the best Wishlist app for Shopify. The app allows customers to create personalized collections of products they want to buy in the future. It’s beneficial for customers as it helps to track and manage desired items. For Shopify merchants, it provides valuable insights, assisting in marketing and sales efforts. Wishlists really help make buying and selling decisions easier. 

The main goal of wishlists is to give customers the option of saving the products they are most interested in, preventing them from losing them and having to look for them again. 

The average percentage of online shoppers who abandon their carts is almost 70%. 

Dealing with high cart abandonment rates is something the ecommerce site owners hate the most. And according to statistics, it’s something that happens very often. 

Why businesses are concerned about shopping cart abandonment? 

Shopping cart abandonment is a problem for businesses because it indicates lost sales opportunities. If you lose a sale, you lose a customer, too. When a customer adds item to their cart but doesn’t complete the purchase, the business loses revenue. 

With this in mind, adding Growave Wishlist app to your Shopify store can prove to be beneficial. Wishlists can reduce shopping cart abandonment. 

According to 40 % of customers, retailers should give customers the option to add items to their wishlists to improve their shopping experience. 

How Growave’s Wishlist feature can enhance the shopping experience on your Shopify store? 

  • Your website visitors can create wishlists without signing up
  • Your online store’s guests can organize and create multiple wishlists for different occasions like birthdays, weddings, Christmas, etc.
  • Your customers can create multiple lists through the Wishlist tab or page
  • Your customers can create wishlist boards
  • Your customers can share their wishlists with friends, family, and colleagues via email or social media
  • Your customers can add an unlimited amount of items to their wishlists

If the users add items to their wishlists but don’t complete the purchase, you can send a series of 3 personalized Wishlist emails that convert customers. 

Furthermore, tracking user wishlist activity can provide valuable insights into customer preferences and trends. It can help you identify popular products, assess demand, and make informed inventory and marketing decisions. 

The app also allows you to import Wishlist data when migrating from another app. And the Wishlist design can be freely customized. With Growave, you can reward your customers for sharing wishlists with their friends and family. 

With Growave’s Wishlist App, you can reduce cart abandonment rates, you can get valuable insights into customer preferences and behavior, increase marketing opportunities by sending email reminders, attract more traffic to your Shopify store by sharing your wishlists with your friends and family, improve customer retention by giving your customers a reason to return to your website, and boost sales. 

Remember, the effectiveness of a wishlist feature will depend on your specific business and customer base. It's important to implement it in a way that fits with your overall business strategy and website design.

Increasing Social Proof and Boosting Sales with Shoppable Instagram Galleries 

Growave's Instagram UGC feature

With 2 billion monthly active users, Instagram is the 4th most used social media platform in the world. 

With 4.2 million online businesses that use Shopify, this all-in-one solution for ecommerce merchants is the 4th leading ecommerce platform. 

Shopify and Instagram shopping have become a powerful force for ecommerce brands. These two widely-used marketplaces are perfect for improving customer engagement and loyalty. Beyond that, they can help you reach and sell more products. That’s why Shopify merchants must update their online stores to integrate them with well-known social media channels like Instagram. Instagram is a virtual goldmine for growing your customer base and engaging them with captivating visual content. 

The main goal of adding the Instagram feed to your Shopify store is to create an engaging shopping experience and gain customer trust.

Want to elevate your ecommerce store, attract more clicks and sales, differentiate yourself from competitors, and drive inspiration? 

Add Instagram feed to Shopify with Growave. 

Growave is a great Instagram Shopify app. The app is designed to bring your Instagram feed and UGC to your Shopify store. By adding it, you can showcase your company’s visual content, add social proof, improve customer engagement, and increase sales. 

Collect content:  The app can automatically upload photos from your Instagram account and fetch UGC featuring your products from Instagram through branded hashtags. This includes both videos and images posted by your customers on Instagram. You can generate multiple shoppable galleries to organize and display your content. 

Showcase UGC: You can easily display captivating, sellable shoppable Instagram galleries across your website, including product and collection pages, home page, and dedicated landing pages. The app allows you to customize the galleries to match your branding and choose from a variety of layouts such as grid, listing slider, and masonry. By featuring user-generated content in your shoppable gallery, you can leverage social proof to build trust and encourage purchases. 

Product Linking: To show how well your products fit together, you can tag and display several of them on a single piece of content. This allows your customers to buy what they see and turns your Instagram UGC into a selling channel. 

Connect UGC with Products: You can display customer photos on specific product pages as social proof to show how your products may look in real life. 

Design Customization: You can customize every piece of your Instagram and UGC galleries to match your brand colors and fonts. 

User-Friendly Moderation: You have control over the content in your galleries by publishing only the best-curated photos. You can enable or disable the automatic publishing of content.

Analyze Engagement: The app provides powerful engagement metrics to monitor product performance. You can observe engagement figures and discover your top-performing content in terms of sales.

Remember, to make the most of a shoppable Instagram gallery, it's important to regularly update your Instagram feed with high-quality, engaging photos that accurately represent your products.

Conclusion

We live in a highly competitive digital world. E-commerce marketplaces can be oversatured if the apps provide similar functionalities. Oversaturation, however, can also signify a high level of platform demand and a thriving community of app developers. There are over 8000 apps on the Shopify App store but not all of them provide similar functionalities. And Growave is a unique all-in-one marketing platform that provides unique solutions for Shopify merchants. The app is extremely user-friendly. What’s more, you get 4 apps for the price of one. All of the features and customer data can be managed from one dashboard. Growave is trusted by over 13000 Shopify merchants globally and has received positive reviews for its functionality, pricing, customer support, and customization option that allows businesses to match the app’s widgets, pages, and emails to their branding and style. It is one of the best Shopify apps on the market and it’s more than just a loyalty app. It has all the features you need to grow your e-commerce business, increase traffic to your store and have a loyal customer base. 

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