Yellos Wishlist vs. HypeSwipe: Swipes to Sales: An In-Depth Comparison

Introduction

Choosing the right app for wishlist functionality or product discovery is a common decision point for Shopify merchants. Many stores add single-purpose tools to test ideas quickly, but the long-term effects on conversion, retention, and site performance can be overlooked. This comparison looks at two single-focus apps—Yellos Wishlist and HypeSwipe: Swipes to Sales—so merchants can decide which one fits a specific need or whether a broader solution makes more sense.

Short answer: Yellos Wishlist targets merchants who want a straightforward wishlist experience with basic customization and multi-language support, while HypeSwipe: Swipes to Sales provides a more interactive, swipe-first discovery layer that doubles as a wishlist capture mechanism. For merchants seeking long-term retention and fewer apps, an integrated retention suite often offers better value for money than standing up multiple single-purpose tools.

The purpose of this article is to provide an objective, feature-by-feature comparison of Yellos Wishlist and HypeSwipe: Swipes to Sales, and then outline when a merchant should consider a consolidated platform instead. The comparison covers features, pricing clarity, integrations, technical implications, and likely merchant profiles that match each app.

Yellos Wishlist vs. HypeSwipe: Swipes to Sales: At a Glance

Features

Core Wishlist Functionality

Yellos Wishlist

Yellos Wishlist focuses on enabling shoppers to create and manage wishlists. Its listed capabilities include:

• Create and manage multiple wishlists per visitor.
• Customize colors, icons, and animations to fit the store theme.
• Share wishlists across popular social platforms.
• Multi-language support for Arabic, Chinese, English, Hindi, Indonesian, and Spanish.

These features indicate that Yellos is designed to replicate a traditional wishlist experience with emphasis on visual integration and language coverage.

HypeSwipe: Swipes to Sales

HypeSwipe reimagines product discovery through a swipe mechanic inspired by mobile dating apps. Its wishlist functionality is integrated as part of the swiping experience:

• Display products or variants in a swipeable card format.
• Built for both mobile and desktop.
• Launch from a corner widget or any on-site link/button.
• Customize colors, placement, and card details.
• Save wishlists per visitor or customer for return visits.
• Integrations: Klaviyo and Meta Pixel for tracking and segmentation.

HypeSwipe’s approach is discovery-first: wishlists are an output of the swiping behavior, making it useful for surfacing high-intent items and capturing preference data.

Comparative takeaways

• Yellos centers on wishlists as the primary feature; HypeSwipe treats wishlists as a consequence of a discovery experience.
• For straightforward wishlist needs (save-for-later, shareable lists), Yellos offers focused controls (customization, multiple lists, languages).
• For engagement and preference capture (collecting likes vs. passive saves), HypeSwipe provides a modern UX that can feed personalization and segmentation workflows.

User Experience & On-Site Interaction

Yellos Wishlist UX

Yellos appears to embed a wishlist UI element that matches store branding. Its strengths likely include:

• Familiar wishlist flow that shoppers expect.
• Customizable visual components to blend with the theme.
• Shareability increases social reach and referral potential.

Potential UX gaps include an unclear onboarding flow, unknown placement flexibility, and limited analytics visibility because integrations are not listed.

HypeSwipe UX

HypeSwipe prioritizes interaction, which impacts session length and engagement:

• The swipe mechanic is inherently engaging and promotes rapid product exposure.
• A corner widget launcher allows non-intrusive entry to the experience.
• Saved wishlists from swipes encourage return visits and data-driven merchandising.

Trade-offs include the need to educate shoppers unfamiliar with swiping for shopping and possible fragmentation if the swipe UI feels detached from catalog browsing.

Comparative takeaways

• Yellos provides a low-friction, expected path for saving items.
• HypeSwipe introduces a gamified discovery layer that can increase engagement but requires alignment with a brand’s UX and merchandising strategy.

Customization & Brand Fit

• Yellos highlights color, icon, and animation options plus multi-language support—useful for stores needing localized UX quickly.
• HypeSwipe emphasizes card design, placement, and session parameters (cards per session), which suits brands testing different discovery experiences and A/Bing swiping density.

Both apps support customization, but the nature differs: Yellos adapts visual elements to an existing store flow, while HypeSwipe shapes a distinct browsing mode.

Analytics & Data Capture

• HypeSwipe lists enhanced analytics and integrates with Klaviyo and Meta Pixel. This makes it easier to translate swipe interactions into targeted campaigns and ad optimization.
• Yellos does not publicly list integrations or analytics features, which raises questions about how well wishlist behavior can be actioned in marketing platforms.

Data capture advantage: HypeSwipe. For merchants focused on turning interaction data into revenue-driving campaigns, HypeSwipe’s explicit integrations are valuable.

Multi-Language & Global Reach

Yellos promotes multi-language support covering several widely used languages, which is an advantage for merchants operating across language markets. HypeSwipe’s language support is not specified, so merchants targeting non-English markets should validate localization with the developer.

Social Sharing & Viral Potential

Yellos emphasizes shareable wishlists across social platforms. This creates direct word-of-mouth potential and helps shoppers influence purchases via social proof. HypeSwipe’s shareability is less prominent; the app leans into on-site engagement and data capture rather than outbound sharing.

Wishlist Persistence & Accounts

• HypeSwipe explicitly mentions that wishlists are saved for visitors or customers when they return. That implies persistence across sessions and potential account linkage.
• Yellos promises multiple wishlist creation and management but lacks explicit detail about persistence for guest visitors versus logged-in customers.

For retention-driven merchants, persistence and account-level linking matter because they enable lifecycle marketing.

Pricing & Value

HypeSwipe Pricing Breakdown

HypeSwipe provides clear tiered plans:

• Starter — Free
  • 250 swipes/month
  • 10 cards/session
  • Full customization
  • Priority support
  • Enhanced analytics
• Basic — $19 / month
  • 10,000 swipes/month
  • 50 cards/session
  • Full customization
  • Priority support
  • Enhanced analytics
• Growth — $49 / month
  • 50,000 swipes/month
  • 100 cards/session
  • Full customization
  • Priority support
  • Enhanced analytics
• Enterprise — $99 / month
  • 100,000 swipes/month
  • 250 cards/session
  • Full customization
  • Priority support
  • Enhanced analytics

What this pricing communicates:

• Transparency about usage caps and session configuration.
• A free entry-level plan that allows testing before financial commitment.
• Predictable scale-up based on swipe volume rather than store order volume.

Yellos Pricing Transparency

Yellos does not have publicly listed plans in the provided data. Absence of pricing information on an app listing can mean several things:

• Pricing may be negotiated, hidden, or absent on the store listing.
• Merchants must contact the developer or install to see plan information.
• Lack of upfront pricing information increases friction during evaluation.

Merchants evaluating Yellos should request pricing details and confirm any hidden usage caps or transaction fees before installing.

Value for Money

• HypeSwipe provides an apparent value proposition for brands prioritizing discovery and analytics. The free plan and low-cost entry tier lower the barrier to experimentation.
• Yellos may provide good value for focused wishlist needs, especially where localization and shareability are critical, but the lack of visible pricing reduces the ability to compare value directly.

Using publicly available rating and review data helps contextualize value:

• Yellos: 0 reviews and 0 rating — no public merchant feedback to assess adoption or long-term satisfaction.
• HypeSwipe: 1 review with a 5.0 rating — a positive but extremely limited data point.

Merchants should treat review counts as signals about adoption rather than absolute quality judgments. A widely adopted app with many reviews generally provides more community troubleshooting and proven reliability.

Integrations & Tracking

HypeSwipe Integrations

HypeSwipe lists direct integrations with Klaviyo and Meta Pixel, which are two high-value partners for most Shopify merchants:

• Klaviyo: enables captured preferences to feed email segmentation and automated flows.
• Meta Pixel: allows conversion and event optimization from ad spend and lookalike audiences based on swiping behavior.

This positions HypeSwipe as a tool that can move interactions into owned marketing channels and paid acquisition optimization.

Yellos Integrations

Yellos does not list specific integrations in the provided data. That raises practical questions for merchants about:

• Ability to push wishlist events into email platforms for abandoned wishlist recovery.
• Tracking wishlist events in analytics and ad platforms.
• Using wishlist lists in segmentation and personalization.

If integration with marketing tools is a priority, merchants should confirm Yellos’s capabilities before committing.

Comparative takeaways

• HypeSwipe has a clear integration angle suited for performance marketing and lifecycle campaigns.
• Yellos may still support integrations, but the absence of explicit listings increases due diligence required.

Implementation & Technical Considerations

Installation & Setup

• HypeSwipe’s free plan and clear configuration options suggest a relatively simple install-and-test model; “cards per session” and widget placement are configurable to fit the store layout.
• Yellos promotes customization of color, icons, and animation, implying theme integration work. However, the lack of public installation documentation means merchants should expect to test and possibly request developer support.

Both apps will require testing on live themes and across devices to ensure the wishlist or swipe UI doesn’t conflict with essential checkout elements or other apps.

Performance & Page Speed

Any client-side widget—whether a wishlist button or a swipe interface—carries performance considerations:

• Widgets that inject scripts can impact Largest Contentful Paint (LCP) and overall site speed.
• HypeSwipe’s swiping mechanics and analytics may require additional scripts for real-time interaction and data capture; choosing asynchronous loading and optimized code is important.
• Yellos’s animations and social sharing hooks can similarly impact load time if not optimized.

Merchants should monitor page speed after installation and request performance best practices from the developers.

Theme Compatibility & Headless Support

• HypeSwipe’s design focus suggests compatibility with many themes, but merchants using heavily customized or headless setups should validate support, especially for dynamic product pages and variant selection.
• Grow-first themes or stores using page builders (e.g., Pagefly, GemPages) may require extra steps. Both apps should be tested in staging environments.

Yellos does not list headless or advanced theme compatibility, so merchants with non-standard setups should verify directly.

Data Portability & Ownership

Wishlist data is merchant-owned customer behavior, but how easily it’s exported or integrated matters:

• HypeSwipe’s Klaviyo and Meta Pixel links imply access to event-level data for export and further analysis.
• Yellos’s export and API capabilities are unclear; merchants should confirm whether wishlist data can be exported, included in customer profiles, or integrated via APIs.

Strong data portability enables merchants to avoid vendor lock-in and consolidate customer profiles in a single CRM.

Support & Longevity

• HypeSwipe lists priority support as a feature across plans. The single 5-star review suggests at least one merchant had a positive experience; however, one review isn’t statistically significant for reliability claims.
• Yellos has no visible reviews, which could mean the app is new, niche, or has limited adoption. Lack of public feedback increases risk for merchants that rely on continuous support and timely updates.

Merchants should assess support SLAs, update frequency, and developer responsiveness—especially when adding customer-facing components like wishlists or discovery widgets.

Use Cases: Which App Fits Which Merchant

When Yellos Wishlist Is a Solid Choice

• Stores that need classic wishlist functionality: save-for-later, public or private lists, and social sharing.
• Merchants prioritizing multi-language support across the listed languages (Arabic, Chinese, English, Hindi, Indonesian, Spanish).
• Brands that want lightweight wishlist UI embedded into product pages rather than an entire discovery layer.
• Merchants with limited appetite for gamified UX or experimentation who prefer predictable shopper flows.

When HypeSwipe Is a Better Fit

• Brands aiming to increase product discovery on mobile and desktop by adding a gamified swipe mechanic.
• Stores focused on data-driven personalization and segmentation through Klaviyo and Meta Pixel.
• Merchants looking to A/B test discovery density (cards/session) and session cadence with clear usage-based pricing.
• Shops that want a low-cost entry point (free plan) to experiment with a new UX pattern before scaling.

When Neither Single App Is Enough

• Merchants seeking a broader retention strategy that includes loyalty, referrals, reviews, VIP tiers, and wishlist functionality in a single, integrated stack.
• Stores where minimizing the number of installed apps is a priority to avoid page speed issues, fragmented data, and operational overhead.

Risks & Limitations of Single-Purpose Apps

• App Fatigue: Adding many point solutions increases maintenance, increases the chance of JavaScript conflicts, and fragments customer data.
• Data Fragmentation: When wishlists are stored in one service, reviews in another, and loyalty in a third, creating unified customer journeys becomes more complex and expensive.
• Hidden Costs: Monthly fees multiply as the app stack grows. Usage-based pricing (e.g., swipes per month) can become unpredictable if interaction spikes.
• Support Coordination: When issues cross apps (e.g., wishlist visibility tied to customer accounts and checkout), merchants may need to coordinate multiple developers for fixes.
• Limited Long-Term Functionality: Single-purpose apps may not expand features to cover broader retention needs, forcing additional installs later.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue occurs when merchants accumulate many single-purpose tools to address specific features—wishlists, reviews, loyalty, referrals—without a central system to unify customer data and experiences. The result is more administrative overhead, slower troubleshooting, and fragmented marketing signals.

An alternative is a consolidated retention platform that groups wishlist functionality with loyalty, referrals, reviews & user-generated content, and VIP tiers. This reduces the number of scripts on site, centralizes event data, and simplifies strategy execution across acquisition and retention channels.

Growave follows a "More Growth, Less Stack" approach that aims to replace multiple point solutions with a unified platform. That philosophy focuses on increasing customer lifetime value by consolidating loyalty programs, wishlist management, referrals, and review collection into a single system. Merchants considering consolidation will likely value the following benefits:

• Unified Customer Profiles: Wishlist saves, referral activity, earned points, and review submissions live in one customer profile, enabling richer segmentation.
• Reduced Technical Overhead: Fewer third-party scripts and fewer potential conflicts improve reliability and page speed.
• Cross-Feature Promotion: Rewarding wishlist activity with loyalty points or using referral incentives to promote wishlisted items becomes feasible without stitching multiple apps together.
• Enterprise-Grade Support & Integrations: Integration support for tools such as Klaviyo, Recharge, and support for Shopify Plus customers simplifies scaling.

Explore how consolidated retention features can simplify tooling and amplify retention by testing plans or seeing real customer examples—merchants can compare plans to identify the right fit for store growth and review customer stories of brands scaling retention.

Book a personalized demo to see how an integrated stack improves retention. Book a personalized demo to see how an integrated stack improves retention.

How Growave’s Consolidated Features Map to Merchant Needs

Below are core Growave capabilities and how they address the limitations of single-purpose apps:

• Loyalty Programs: Builders can design points programs, custom reward actions, and VIP tiers that encourage repeat purchases. For merchants seeking loyalty-driven purchase frequency, building loyalty and rewards that drive repeat purchases is a strategic priority.
• Wishlist: A native wishlist module eliminates the need for a separate wishlist app while linking saves directly to loyalty and lifecycle automation.
• Reviews & UGC: Integrated review collection and display enables merchants to collect and showcase authentic reviews and pair them with loyalty incentives for customers who leave feedback.
• Referrals & VIP: Referral campaigns and a VIP tier system turn advocates into repeat buyers while rewarding top customers.
• Enterprise & Plus Support: For stores on scalable platforms, Growave provides solutions for high-growth Plus brands and customization options that match enterprise needs.

Technical & Operational Advantages

• Single Integration Points: Instead of connecting multiple apps to Klaviyo or Meta Pixel, Growave integrates once and sends consolidated event sets, reducing the risk of duplicate events and making analytics cleaner.
• Fewer Scripts: A single vendor approach reduces front-end complexity and helps safeguard site performance.
• Centralized Support: One vendor to coordinate with for cross-feature issues reduces resolution time and the finger-pointing common with multiple vendors.

Measuring the Value of Consolidation

When comparing the cost of three or four single-purpose apps versus one integrated platform, the calculus should include hard and soft costs:

• Direct subscription costs (monthly fees).
• Implementation and maintenance time.
• Page speed and conversion impact.
• The ability to execute combined strategies (e.g., rewarding wishlist saves with points and nudging with review requests).
• Data portability and migration costs.

Growave’s pricing tiers can be reviewed to calculate likely monthly costs against the projected upside of increased retention and reduced operational overhead. Merchants can decide whether a consolidated platform represents better value for money compared with the aggregate cost of multiple apps.

Migration Considerations

Merchants moving from single apps to an integrated solution should plan for:

• Data Export: Ensure wishlists, reviews, and loyalty cohorts can be exported or transferred.
• Event Mapping: Map events (e.g., wishlist_add, swipe_like) to the new platform’s schema to preserve historical behavior.
• Theme Adjustments: Replace widgets or buttons with consolidated equivalents while preserving UX consistency.
• QA Across Flows: Test checkout, account pages, email flows, and referral links to confirm end-to-end functionality.

Clear migration pathways and dedicated support reduce downtime and protect customer experience.

How Each App Supports Growth Metrics

• Yellos: Primarily addresses saved-value metrics like wishlist adoption and social shares. It supports top-of-funnel social proof and mid-funnel reminders.
• HypeSwipe: Improves product exposure, time-on-site, and preference capture, which can enhance personalization and paid-channel efficiency via Klaviyo and Meta Pixel.
• Integrated approach (e.g., Growave): Focuses on retention metrics—repeat purchase rate, customer lifetime value (LTV), and churn reduction—by combining loyalty, referrals, reviews, and wishlist into coordinated programs.

Merchants prioritizing acquisition improvements may find HypeSwipe’s engagement mechanics useful. Merchants focused on retention and LTV growth often prefer an all-in-one retention platform.

Practical Evaluation Checklist Before Installing

Merchants should evaluate the following before installing either Yellos or HypeSwipe:

• Clear pricing and usage caps — is there a free plan or transparent tiers?
• Integration requirements — does it natively connect to the email and ad platforms used?
• Data ownership — can wishlist and interaction data be exported?
• Localization needs — are the required languages supported?
• Theme compatibility — will the widget or UI conflict with the store’s design?
• Support SLAs — is priority or enterprise support available?
• Performance impact — what scripts are injected, and how are they loaded?

If multiple single-purpose apps are needed to meet requirements, investigate whether a unified platform can replace several tools and deliver better value.

Conclusion

For merchants choosing between Yellos Wishlist and HypeSwipe: Swipes to Sales, the decision comes down to the primary objective: Yellos is suitable when the goal is a straightforward, localized wishlist with social sharing, while HypeSwipe is preferable for brands that want to gamify discovery and capture preference data for personalization and advertising. However, both are single-purpose tools and may contribute to tool bloat if wishlist features are one of several retention tactics a merchant plans to run.

Merchants that want to reduce technical friction and consolidate retention efforts should evaluate an integrated platform that combines wishlists with loyalty, referrals, reviews, and VIP tiers. Consolidation supports clearer data, fewer scripts, and coordinated campaigns that increase retention and lifetime value. Start a 14-day free trial to see how consolidating retention features reduces operational overhead and increases repeat purchases. Start a 14-day free trial to see how consolidating retention features reduces operational overhead and increases repeat purchases.

Additional resources for merchants exploring consolidation include customer stories and plan details to compare how a unified platform fits store plans and growth goals. Review real examples of brands scaling retention and examine plans to determine the right capacity for store volume and feature needs.

Frequently Asked Questions

What are the primary functional differences between Yellos Wishlist and HypeSwipe: Swipes to Sales?

• Yellos focuses on traditional wishlist features: multiple lists, customization, and multi-language support. HypeSwipe centers on a swipe-based discovery experience that generates wishlists as an output of user interaction and explicitly integrates with marketing platforms for analytics and segmentation.

How do the two apps compare on pricing transparency and scalability?

• HypeSwipe provides transparent tiered pricing with a free entry plan and clear swipe caps. Yellos does not list pricing in the provided data, which requires merchants to request details—introducing evaluation friction and unknown scaling costs.

Which app is better for international stores?

• Yellos advertises multi-language support across several widely used languages, which favors international stores needing localized wishlists. HypeSwipe does not list language support explicitly, so merchants targeting multiple locales should confirm localization capabilities.

How does an all-in-one platform compare to specialized apps like Yellos and HypeSwipe?

• An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews into a single system, reducing script load, data fragmentation, and management overhead. This approach often yields better long-term value for merchants prioritizing retention and LTV growth compared with assembling multiple specialized apps. Merchants can evaluate consolidated options to determine whether the reduction in tool sprawl and unified customer profiles outweighs the flexibility of specialized widgets.