Wishlist Wizard vs. Super Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app for a Shopify store is deceptively important. Wishlists are small features that can influence customer behavior, reduce friction, and ultimately increase lifetime value — but the wrong choice can add maintenance overhead and leave potential revenue on the table.

Short answer: Wishlist Wizard is a simple, focused wishlist app that fits merchants who want a basic bookmarking tool with straightforward pricing. Super Wishlist offers more tiered options, richer alerts, and integrations for stores that need email automation and multiple wishlist formats. For merchants looking to move beyond single-purpose tools and consolidate retention tools into one platform, Growave represents a higher-value alternative that combines wishlist with loyalty, referrals, and reviews.

This article provides a detailed, feature-by-feature comparison of Wishlist Wizard (Devsinc) and Super Wishlist (TechnoThrone), weighing strengths, trade-offs, pricing, integrations, and ideal use cases. After the direct comparison, the piece explains why an integrated retention platform can be a better long-term strategy and introduces Growave as a consolidated solution.

Wishlist Wizard vs. Super Wishlist: At a Glance

Feature-by-Feature Deep Dive

Core Wishlist Functionality

Wishlist Wizard

Wishlist Wizard focuses on the baseline behavior expected of a wishlist: allowing customers to save items for future purchase and access saved lists across devices. Lists can be shared via email and social networks, and the app positions itself as a straight-forward bookmarking solution.

Strengths:

• Simple, low-friction wishlist creation.
• Unlimited products and customers on both Standard and Pro plans.
• Cross-device syncing (advertised), which matters for mobile-first shoppers.

Limitations:

• Advanced behaviors (for example, stock alerts) are available only on the Pro plan.
• Limited differentiation beyond standard bookmarking and sharing options.

Super Wishlist

Super Wishlist provides the same core bookmarking functionality but expands the UX and behaviors that can increase conversions. It supports wishlist pages, popups, and drawers, plus public/guest lists and sharing features.

Strengths:

• Multiple UI placements (page, popup, drawer) let merchants test placement and conversion impact.
• Public and guest wishlist support makes sharing and frictionless access easier for non-logged-in shoppers.
• Free tier allows testing basic features.

Limitations:

• Free tier restricts to 100 wishlist items, which could be limiting for larger catalogs or high-engagement audiences.
• Some capabilities are gated to higher-priced tiers.

Verdict on Core Functionality:

• For stores that want a single, simple wishlist with unlimited items and straightforward behavior, Wishlist Wizard covers the essentials.
• For stores that want to experiment with placement and provide richer behaviors for wishlisted items, Super Wishlist offers more flexibility.

User Experience & Implementation

Setup and Installation

Wishlist Wizard:

• Designed for quick activation with minimal configuration.
• Appropriate for stores that want fast time-to-value without deep tweaks.

Super Wishlist:

• Also aims for easy setup, with additional options visible in the app’s configuration panels (popups, drawer behavior, icons, language customization).
• Because of more options, some merchants will spend extra time optimizing placement and behavior.

Implementation considerations:

• Both apps emphasize theme compatibility; Super Wishlist explicitly mentions integration with Shopify themes and the ability to customize icons and buttons.
• For stores using page builders or heavy theme customizations, testing in a staging environment is recommended before rolling out to live traffic.

On-Site Experience for Shoppers

Wishlist Wizard:

• Clean, predictable wishlist behavior.
• Sharing via social and email is supported.

Super Wishlist:

• Offers richer on-site experiences such as “Trending wishlist widget” and “like” functionality (on higher tiers).
• Popups and drawers can increase visibility of wishlist features, but they must be balanced to avoid interrupting checkout or browsing.

User experience trade-offs:

• Simpler equals less ongoing maintenance; more features can increase conversions if well-executed but also require monitoring and optimization.

Customization & Branding

Wishlist Wizard:

• Core UI elements are present, but branding and deep styling options appear limited compared to larger apps.
• The focus is on utility, not full-brand integration.

Super Wishlist:

• Paid tiers include custom branding and within-scope customization.
• Custom branding enables the wishlist to match store aesthetics, which helps maintain a consistent brand experience — useful for lifestyle or design-focused retailers.

Recommendation:

• Merchants who prioritize cohesive brand design and tailor-made customer experiences will prefer Super Wishlist’s customization layers. Budget-minded stores or those who prioritize function over form may be well-served by Wishlist Wizard.

Alerts, Email & Automation

Alerts are a major differentiator since they directly affect conversion rates and cart recovery.

Wishlist Wizard:

• Back-in-stock alert available only on the Pro plan ($20/month). No native mention of price-drop alerts in the provided data.

Super Wishlist:

• Advanced tier features include wishlist price-drop & restock alerts, auto reminder emails, and integration with email service providers like Klaviyo and Brevo (in Advanced tier).
• These features allow automated re-engagement when items become available or change in price.

Impact on outcomes:

• Alerts and automated reminders are proven ways to convert wishlists into purchases, especially for items that sell out or have seasonal demand.
• Super Wishlist provides a clearer path to automated re-engagement; Wishlist Wizard offers a basic alert option but limits it to the Pro plan.

Sharing & Social Features

Wishlist Wizard:

• Enables sharing via email and social platforms. That allows shoppers to involve friends and family in purchase decisions.

Super Wishlist:

• Also supports sharing and adds public wishlist options, which can function as social proof and inspiration.
• Trending widgets on higher tiers surface popular wishlisted items on the storefront, which can act as discovery mechanisms.

Strategic considerations:

• If social gifting, wishlists for events, or user-generated inspiration is core to the brand, Super Wishlist’s public lists and trending widgets provide more utility.
• For basic “save for later” behavior, Wishlist Wizard’s sharing covers common needs.

Integrations & Marketing Stack Compatibility

Wishlist Wizard:

• The provided data does not list deep third-party integrations beyond device syncing and sharing. That suggests a lightweight integration surface, which keeps complexity low but limits advanced automation.

Super Wishlist:

• Explicit integrations with Klaviyo and Brevo on the Advanced plan, with other email providers noted as coming soon.
• Integration with email platforms enables richer segmenting, triggered flows, and personalized messaging based on wishlists.

Why integrations matter:

• Integrations allow wishlist events (e.g., item added, price drop) to drive targeted campaigns that increase retention and lifetime value.
• Super Wishlist’s integrations make it suited to teams already using email automation or looking to add triggered messages for wishlisted items.

Reporting & Analytics

Wishlist Wizard:

• Basic reporting capabilities are implied, but no detailed analytics list is provided in the data.

Super Wishlist:

• Reports are included even in the free tier (per plan description), suggesting that merchants can access usage metrics from the start. Higher tiers also mention import/export and within-scope customization, which can help with deeper analysis.

Operational value:

• Stores that want to measure wishlist impact on conversion and LTV should prioritize apps with reporting and data export. Super Wishlist explicitly lists reporting and export capabilities on paid plans.

Pricing & Value

Pricing is often the practical deciding factor for small and mid-size merchants. This section compares the published pricing structures and assesses value for money.

Wishlist Wizard Pricing

• Standard Plan: $15 / month
  • Unlimited products
  • Unlimited customers
  • No back-in-stock alerts
• Pro Plan: $20 / month
  • Unlimited products
  • Unlimited customers
  • Back-in-stock alerts included

Value assessment:

• Wishlist Wizard’s pricing is simple and predictable. Unlimited items/customers on both plans is a plus for growing catalogs. The $20 Pro plan unlocks back-in-stock alerts, which are an essential conversion driver for some retailers.
• For merchants who only need wishlisting and want predictable monthly cost, Wishlist Wizard represents a transparent value proposition.

Super Wishlist Pricing

• Free: $0
  • 100 wishlist items
  • Wishlist page
  • Some customization (button/icon)
  • Language modification
  • Reports
• Basic: $4.99 / month
  • Unlimited wishlist items
  • Multiple lists
  • Wishlist page, popup & drawer
  • Public or guest wishlist
  • Share wishlist
• Advanced: $8.99 / month
  • Everything in Basic
  • Custom branding
  • Import & export wishlist data
  • Wishlist price-drop & restock alert
  • Auto reminder email
  • Klaviyo & Brevo integration
• Super: $10.99 / month
  • Everything in Advanced
  • Save for later
  • Product like functionality
  • Trending wishlist widget

Value assessment:

• Super Wishlist’s tiering permits incremental upgrades. Small stores can start on the free plan and move up when they need integrations and alerts.
• For merchants who plan to leverage email automation and advanced alerts, the Advanced tier ($8.99) can represent very strong value for money compared with apps charging $20+ for similar functionality.
• The free tier’s 100-item cap may be a constraint for higher-volume catalogs or engaged users.

Pricing Comparison — Practical Takeaways

• For stores that want a basic wishlist and predictable cost without split tiers, Wishlist Wizard’s $15–$20 plans are straightforward.
• For stores that want to start small and scale capabilities, Super Wishlist is more modular and lower entry cost (even free).
• Super Wishlist often provides better incremental value for stores that need integrations and automation but prefer lower monthly cost.
• Wishlist Wizard’s unlimited items/customers across plans is attractive to high-catalog stores that want to avoid item caps.

Support, Documentation & Developer Resources

Wishlist Wizard:

• No explicit support details provided in the data. With a single review and small developer profile, merchants should confirm SLA and support responsiveness before committing.

Super Wishlist:

• Appears to offer built-in reporting and email automation features; support specifics aren't provided in the data, but multiple tiers suggest growing developer investment. The presence of integrations (Klaviyo, Brevo) implies that implementation support or documentation exists.

What merchants should check before installing:

• Response times for support tickets and availability of live chat or email help.
• Access to documentation for customizations and troubleshooting.
• Whether on-site tweaks require paid custom work (some apps offer “within scope customization” which may be limited).

Security, Privacy & Data Ownership

General points applicable to both:

• Merchants retain store data through Shopify, but app-level data handling (exports/imports, email triggers) should be reviewed in the app’s privacy policy.
• If wishlists are public or shared, merchants should ensure no sensitive customer data is exposed.
• For applications integrating with email platforms, confirm how API keys and credentials are stored and whether GDPR or other compliance concerns are addressed.

Recommended checks:

• Review app permissions and access to customer data.
• Confirm data export availability to retain control of wishlists if switching apps.
• Check whether apps provide logging or audit information for email triggers.

Performance & Scalability

Wishlist Wizard:

• With a focused feature set and simpler architecture, the app is likely to be lightweight and low-friction as traffic grows.

Super Wishlist:

• Offers more front-end widgets (trending widgets, popups, drawers). These can be performance-sensitive depending on how scripts are loaded and cached.
• Proper implementation should avoid bulky scripts or render-blocking behavior, but merchants should test page speed impacts.

Advice:

• Monitor site speed after installing any wishlist app and test both desktop and mobile experiences.
• Use lazy-loading techniques or asynchronous scripts where supported.

Merchant Use Cases and Recommendations

Below are practical scenarios to help merchants choose between the two apps.

• Ideal for small catalogs and low-maintenance installs:
  • Wishlist Wizard fits stores that need a dependable, simple wishlist without advanced email automation. The Pro $20 plan adds restock alerts if that feature is necessary.
• Ideal for stores prioritizing growth with low initial cost:
  • Super Wishlist’s free tier enables testing. Upgrade paths unlock integrations and alerts as the store grows. The Advanced tier’s Klaviyo/Brevo integration is valuable for merchants already using those ESPs.
• Ideal for social gifting and high-UX expectations:
  • Super Wishlist’s public lists, trending widgets, and custom branding on higher tiers align with merchants who rely on social proof, gifting events, or influencer-driven traffic.
• Ideal for stores with large catalogs that want unlimited items without tier constraints:
  • Wishlist Wizard’s unlimited items/customers on both plans avoids item caps that could limit engagement.

Support & Maintenance Considerations

Choosing and maintaining an app is an ongoing commitment. Both apps require periodic check-ins to ensure compatibility with theme updates and Shopify changes.

Operational checklist for both apps:

• Schedule monthly checks for app updates and compatibility.
• Review analytics to validate wishlist-to-purchase conversion and tweak placement.
• Maintain a backup/export of wishlist data if the app supports it, especially before changing or removing an app.

Super Wishlist specifically offers import/export functionality on Advanced tiers, which eases vendor changes or data analysis.

Pricing Scenarios and ROI

Estimating ROI from a wishlist app depends on average order value (AOV), wishlist-to-purchase conversion rate, and incremental purchase rates from alerts.

Practical example (general, illustrative — not hypothetical characters):

• If a store has AOV of $80 and converts 2% of wishlists into purchases monthly after enabling alerts, the monthly impact can quickly pay for a $8.99–$20 subscription when scaled across hundreds of wishlists.
• Alerts (restock and price-drop) typically have higher conversion rates than passive wishlists, so apps that offer automated notifications (Super Wishlist Advanced or Wishlist Wizard Pro) can materially increase revenue-per-wishlist.

Merchants should run a short pilot (2–4 weeks) comparing control and variant pages to gauge lift and calculate payback.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve immediate problems, but they can create long-term complexity. The term “app fatigue” describes the accumulation of many single-function tools that increase maintenance, inflate monthly expenses, and fragment customer data across multiple vendors.

Why app fatigue matters

• Increased maintenance burden: Each app requires updates, testing with theme changes, and monitoring for performance impact.
• Fragmented customer data: When wishlist events, loyalty points, review data, and referral metrics live in separate systems, it’s harder to create cohesive retention campaigns.
• Rising marginal cost: Adding several single-purpose apps can be more expensive than a unified platform that bundles capabilities and reduces platform sprawl.

More Growth, Less Stack

A strategic alternative is to consolidate retention tools into one platform so data and workflows are unified. Growave positions itself as that kind of solution: a retention platform that includes wishlist functionality alongside loyalty and rewards, referrals, reviews & UGC, and VIP tiers.

Key benefits of consolidation:

• Unified customer profiles that combine wishlist behavior with loyalty points and review activity.
• Simplified event routing to email and SMS platforms without managing multiple integrations.
• One billing relationship and centralized support for retention features.

Growave’s approach is described as “More Growth, Less Stack,” aiming to replace several single-purpose tools with a single integrated suite. Merchants can reduce complexity while preserving — and often improving — engagement outcomes.

How Growave addresses wishlist & retention needs

• Wishlist plus retention tools: Growave includes wishlist features bundled with loyalty, referrals, and reviews, enabling marketing actions based on wishlisted items and loyalty behavior.
• Integration-ready: Growave supports popular tools like Klaviyo and Omnisend, which lets merchants route wishlist events into existing automation flows.
• Enterprise capabilities: Support for multi-language stores, Shopify Plus use cases, and checkout extensions makes Growave appropriate for brands at scale.

Merchants interested in exploring consolidated options can view how to consolidate retention features or install Growave from the Shopify App Store to test how an integrated approach compares to piecemeal apps.

Book a personalized demo to see how an integrated retention stack accelerates growth. (Book a personalized demo)

Where Growave sits compared with Wishlist Wizard and Super Wishlist

• If the objective is strictly a lightweight wishlist with minimal overhead, Wishlist Wizard remains a viable low-maintenance option.
• If the need is wishlist functionality with alerts, popups, and tight email integrations (Klaviyo/Brevo) at low monthly cost, Super Wishlist is compelling.
• If the target is to raise customer lifetime value by combining wishlist insights with loyalty programs, referral incentives, and review-driven social proof, Growave provides better long-term value-for-money by bundling those capabilities and minimizing tool sprawl.

For merchants evaluating consolidation, it can help to compare monthly totals of the wishlist app plus loyalty, referrals, and reviews apps versus Growave’s bundled pricing. Merchants can explore pricing and plans to compare cost and feature coverage.

Practical path for migration and consolidation

Steps to evaluate shifting from single-purpose tools to an integrated platform:

• Inventory current apps and map which features are duplicated across tools.
• Define the top 3 retention outcomes (e.g., increase repeat purchase rate, improve AOV, reduce churn).
• Test whether an integrated suite can reproduce high-priority features (alerts, wishlists, loyalty rules).
• Use data export/import features where available; Super Wishlist’s import/export tools ease migration for wishlist data.
• Start with a trial or staging install and route events to the existing email provider to compare performance and messages before switching live systems.

Merchant success stories and specific implementation examples are available as customer stories from brands scaling retention, which can help validate the platform approach.

Integration touchpoints worth noting

Because Growave is designed to replace several apps, it supports integrations that matter to retention teams, including:

• loyalty and rewards that drive repeat purchases
• collect and showcase authentic reviews
• Native compatibilities with Shopify Plus and major marketing tools, which is useful for enterprise brands — see solutions for high-growth Plus brands

Final Comparative Summary

• Wishlist Wizard is best for merchants who need a basic, reliable wishlist with unlimited items and a simple pricing model. Its pros are simplicity and predictable cost; its cons are limited advanced automation and fewer integration options.
• Super Wishlist is best for merchants who want modular pricing, in-app alerts, multiple wishlist placements, and direct integrations with email platforms. Its pros are richer features at lower entry cost; its cons include item caps on free plans and more tiers to manage.
• Growave is best for merchants who want to reduce tool sprawl and use wishlist data alongside loyalty, referrals, and reviews to increase retention and LTV. It offers deeper integrations, enterprise support, and a single place to manage retention workflows.

Merchants should pick the tool that aligns with immediate priorities:

• Prioritize simplicity and a single wishlist feature: Wishlist Wizard.
• Prioritize alerts, multiple wishlist types, and integrations on a low budget: Super Wishlist.
• Prioritize long-term retention, consolidated data, and a single vendor for loyalty, referrals, wishlist, and reviews: consider an integrated platform like Growave. Install options are available to install Growave from the Shopify App Store and designers or developers can consolidate retention features to evaluate cost and benefits.

Conclusion

For merchants choosing between Wishlist Wizard and Super Wishlist, the decision comes down to scope and growth plans: Wishlist Wizard delivers a focused, predictable wishlist with unlimited items and a straightforward price, while Super Wishlist provides tiered options, automated alerts, and email integrations that can accelerate wishlist-to-purchase conversions at a lower entry price. Both have merit depending on whether the immediate need is simplicity or expanding wishlist-driven automation.

Beyond those two single-purpose options, a consolidated retention platform can simplify operations and increase long-term value. Growave packages wishlist features with loyalty, referrals, reviews, and VIP tiers so merchants can act on wishlist signals within broader retention programs. Merchants who want to overcome the limitations of single-purpose apps can explore pricing and plans to see how consolidation compares to multiple subscriptions and can also install Growave from the Shopify App Store. Start a 14-day free trial to see how a unified retention stack impacts repeat purchase rates and customer lifetime value. (Start a 14-day free trial)

FAQ

How do Wishlist Wizard and Super Wishlist compare on automation like restock or price-drop alerts?

Super Wishlist provides restock and price-drop alerts and auto reminder emails on its Advanced and Super tiers, and integrates with Klaviyo and Brevo for deeper messaging workflows. Wishlist Wizard offers back-in-stock alerts on its Pro plan but does not list price-drop automation in the provided data. For automated re-engagement, Super Wishlist offers more built-in options at lower monthly rates.

Which app is better for stores with large product catalogs and many wishlists?

Wishlist Wizard includes unlimited products and customers on both Standard and Pro plans, making it a safe choice for large catalogs that want to avoid item caps. Super Wishlist’s free plan restricts to 100 items, but the Basic and higher tiers remove that limit. Merchants should evaluate current wishlist volumes and growth expectations.

If a merchant already uses Klaviyo, which wishlist app integrates better?

Super Wishlist lists Klaviyo integration on the Advanced tier, enabling wishlist events to be pushed into Klaviyo flows. Wishlist Wizard does not list direct integrations in the provided data. For merchants relying on email automation, Super Wishlist is better positioned out-of-the-box.

How does an all-in-one platform compare to specialized apps for wishlist functionality?

An all-in-one platform like Growave combines wishlist behavior with loyalty, referral, and review systems so wishlist events can trigger rewards, referral prompts, or review requests without stitching multiple integrations together. This unified approach reduces maintenance, centralizes customer profiles, and often provides better value-for-money than subscribing to several single-purpose apps. For merchants aiming to increase retention and LTV, consolidation can be both operationally simpler and strategically more powerful.