Wishlist Wizard vs. Sirius Wish: An In-Depth Comparison

Introduction

Choosing the right wishlist app can feel deceptively simple, but the decision affects conversions, repeat visits, and long-term retention. Many merchants add a wishlist plug-in as a quick feature, then discover differing levels of analytics, sharing options, or long-term support. This comparison focuses on two Shopify wishlist apps—Wishlist Wizard and Sirius Wish—so merchants can pick the tool that matches their goals without piling on unnecessary tools.

Short answer: Wishlist Wizard is a compact, focused wishlist app that suits stores wanting a straightforward, low-friction bookmarking tool with basic paid and pro tiers. Sirius Wish presents itself as a user-friendly wishlist option with tiered session/action limits and a freemium entry point, but it currently lacks public review history and visible social proof. For merchants who want a single app to cover wishlist needs while also improving retention, a unified retention platform like Growave often delivers better value and fewer integrations to manage.

This post provides a feature-by-feature comparison of Wishlist Wizard and Sirius Wish across usability, pricing and value, integrations, support, and the merchant outcomes each app enables. After a factual comparison, the article discusses the costs of single-function apps and presents an all-in-one alternative that reduces tool sprawl and helps improve lifetime value.

Wishlist Wizard vs. Sirius Wish: At a Glance

Deep Dive Comparison

What Each App Claims to Solve

Both apps target the same basic merchant need: let customers save items for later. That shared goal is simple, but execution differences matter:

• Wishlist Wizard emphasizes device sync, sharing to friends/family, and a basic to Pro pricing split where the Pro plan unlocks "back in stock" alerts.
• Sirius Wish pitches ease of use plus a freemium entry-level plan and higher tiers that expand session counts and wishlist actions.

The remainder of this section breaks down these claims into measurable differences and practical implications.

Features and User Experience

Wishlist Creation and Management

Wishlist Wizard

• Allows customers to build lists of desired products and access them across devices.
• Sharing options include email and social platforms as part of the core experience.
• Unlimited products and customers across plans, so there is no per-item cap.

Sirius Wish

• Also enables customers to create and manage wishlists with add/remove functionality.
• Emphasizes reduced cart abandonment by letting customers save for later.
• Plans are defined by session counts and wishlist actions rather than strict product limits.

Practical takeaway: For stores with large catalogs, Wishlist Wizard’s unlimited product approach is simpler—no surprise limits to manage. Sirius Wish’s session/action model can be efficient at low scale but requires careful monitoring as traffic grows.

Mobile and Cross-Device Sync

Wishlist Wizard

• Explicitly describes device sync between Android, iPhone, and other devices, which is essential for shoppers switching between mobile and desktop.

Sirius Wish

• Claims effortless integration and a cohesive user experience; mobile behavior likely covered but specifics on cross-device sync are not visible in the public description.

Practical takeaway: When cross-device continuity is a priority, Wishlist Wizard’s stated device sync is a meaningful plus. Sirius Wish may provide similar behavior, but lack of explicit detail and public reviews makes certainty difficult.

Sharing and Social Options

Wishlist Wizard

• Built-in sharing via email and social platforms is a client-visible feature. This simplifies gifting flows and social sharing.

Sirius Wish

• Mentions personalized wishlists and improving engagement but does not list specific sharing channels in the public description.

Practical takeaway: If the store will lean on social sharing and gift lists (holiday sales, influencer partnerships), having explicit, proven sharing options is valuable. Wishlist Wizard documents that capability more clearly.

Back-in-Stock and Notifications

Wishlist Wizard

• Back-in-stock notifications are available only on the Pro plan ($20/month). This is an upgrade path that directly ties wishlist behavior to replenishment-driven revenue.

Sirius Wish

• The publicly available plan details do not list a dedicated back-in-stock feature in their freemium or paid tiers, though some wishlist apps provide similar alerts through integrations or notifications.

Practical takeaway: If restock-driven purchases are a meaningful revenue channel, Wishlist Wizard’s Pro plan gives an advantage. Sirius Wish’s offering may require an additional app or custom work to match that pattern.

Analytics and Customer Insights

Wishlist Wizard

• Public-facing description focuses on functionality rather than analytics. With only one public review, it’s hard to verify depth of reporting.

Sirius Wish

• Highlights "valuable insights into customer preferences," implying analytics capability. The pricing plan tiers (sessions and actions) hint at some tracking, but no sample reports are publicly available.

Practical takeaway: For merchants who need wishlist-driven segmentation (e.g., target customers who wishlisted high-margin products), confirm analytics depth with the vendor. Sirius Wish suggests analytics presence; Wishlist Wizard’s public materials are less explicit.

Admin UX and Customization

Wishlist Wizard

• Appears designed for quick setup and minimal admin overhead with a straightforward plan structure.

Sirius Wish

• A freemium plan lets merchants test the UI. Higher plans likely unlock configuration options but public documentation is sparse.

Practical takeaway: Both apps are pitched as lightweight. Merchants that require advanced styling or theme-level customization should request a demo or test the free plan (Sirius Wish) or trial (Wishlist Wizard does not show a free plan) before committing.

Pricing and Value

Pricing is often the decisive factor for smaller merchants. Compare plan structures carefully because apparent low cost can hide limits that become expensive as traffic or engagement scales.

Wishlist Wizard Pricing

• Standard Plan — $15/month
  • Unlimited products
  • Unlimited customers
  • Back-in-stock: No
• Pro Plan — $20/month
  • Unlimited products
  • Unlimited customers
  • Back-in-stock: Yes

Value assessment: Wishlist Wizard uses flat pricing with unlimited catalog and customer counts, which simplifies budgeting. The main feature gate is back-in-stock alerts. For stores that need simple wishlist functions across large catalogs, this is a predictable, low-variance cost.

Sirius Wish Pricing

• Free
  • 6000 Sessions
  • 100 Wishlist Actions
• Starter — $14.99/month
  • 12,000 Sessions
  • 1500 Wishlist Actions
• Pro — $49.99/month
  • 60,000 Sessions
  • 15,000 Wishlist Actions
• Premium — $89.99/month
  • 110,000 Sessions
  • 60,000 Wishlist Actions

Value assessment: Sirius Wish’s tiered approach aligns cost with traffic and engagement. The free tier is useful for testing but limited to 100 wishlist actions—suitable for trial stores. For high-traffic stores or high engagement levels, the per-tier jump can increase monthly spend considerably. Merchants must track session and wishlist-action usage carefully; unexpected growth can force a plan upgrade.

Which Pricing Model Fits Your Store?

• Stores with large catalogs and steady traffic that prefer predictable costs: Wishlist Wizard’s flat-pricing approach can be easier to budget for.
• Stores running short-term promotions, testing wishlist features, or with low traffic: Sirius Wish’s Free or Starter plan can be cost-effective for validation.
• Stores anticipating rapid growth or high engagement: Consider long-term costs—Sirius Wish may scale into higher price tiers, while Wishlist Wizard’s flat fee remains constant for wishlist features.

Note on value: "Better value for money" depends on outcome—if back-in-stock notifications or unlimited items are critical to revenue, Wishlist Wizard’s $20 plan may deliver better value than a higher Sirius Wish tier. Conversely, merchants who want to trial wishlists before committing may get better short-term value from Sirius Wish’s free plan.

Integrations and Extensibility

Third-party integrations and ecosystem compatibility determine how well a wishlist app fits into broader retention and marketing workflows.

Wishlist Wizard

• Public materials do not list specific integrations. It emphasizes device sync and sharing. Merchants should confirm compatibility with email platforms, back-in-stock tools, and customer account flows before installing.

Sirius Wish

• Mentions effortless integration with Shopify for a cohesive user experience, but lacks a public integrations list. The session/action model suggests backend tracking, which may link with analytics platforms—but confirmation is required.

Practical takeaway: Neither app lists a robust integration catalog publicly. Merchants that rely on specific marketing tools (Klaviyo, Omnisend), customer service platforms (Gorgias), or subscription platforms (Recharge) should validate integration options before selecting either app.

Support, Reliability, and Social Proof

Public reviews and support structures provide insight into reliability and responsiveness.

• Wishlist Wizard: 1 review, 5-star rating. While positive, a single review is not a large sample; merchants should contact the developer for references or testing.
• Sirius Wish: 0 reviews and 0 rating publicly. Lack of reviews makes it difficult to assess real-world performance or support responsiveness.

Support considerations

• When an app has few or no public reviews, the risk is information asymmetry—unknown performance during peak traffic or limited developer support.
• Confirm guaranteed support SLAs, escalation paths, and whether there is phone/chat support before committing.

Practical takeaway: For stores that cannot tolerate downtime or poor UX, apps with stronger public feedback and established support practices reduce risk. If either Vendor provides a demo or trial, take the time to test high-traffic behavior and support responsiveness.

Implementation, Performance, and Theme Compatibility

These aspects determine how well a wishlist app will behave on the storefront and during high-traffic periods.

• Performance: Lightweight wishlist apps generally add small JavaScript and elements to product pages. Verify that code is asynchronous and does not block rendering.
• Theme compatibility: Test on the live theme. Some apps require minor template edits; others are plug-and-play.
• Implementation time: Wishlist Wizard appears to target minimal configuration. Sirius Wish’s free plan provides a low-friction way to trial installation.

Practical takeaway: Test on a staging or unpublished theme, monitor front-end performance and Lighthouse scores, and confirm that the vendor offers fallback behavior when their service is unavailable.

Data Ownership and Privacy

Wishlist data often contains signals about intent and product interest. Merchants should ask both vendors:

• Where wishlist data is stored?
• Can wishlist owner data be exported?
• Is wishlist activity available via API for integrations?
• Are cookies or local storage used for anonymous wishlists and how are they reconciled to accounts?

Practical takeaway: If wishlists are central to segmentation or retargeting, ensure an exportable data model or API access. Vendors that store wishlist events in accessible formats are easier to integrate into lifecycle campaigns.

Use Cases and Merchant Recommendations

To help merchants align app choice with business goals, the following scenarios show when each app is likely the better match.

Wishlist Wizard Is Best For:

• Merchants who want a dedicated wishlist feature with predictable pricing and unlimited catalog support.
• Stores that prioritize back-in-stock notifications tied directly to wishlists (requires Pro plan).
• Teams that want a simple sharing and cross-device experience without managing session caps.

Sirius Wish Is Best For:

• Merchants who want to test wishlist functionality for free before committing.
• Small stores with low wishlist action volumes that can stay within session/action caps.
• Merchants comfortable monitoring usage to prevent unexpected plan upgrades.

When Neither May Be Ideal:

• Merchants who want wishlist functionality plus loyalty, reviews, referral programs, and VIP tiers from one platform.
• Stores that want an integrated retention strategy where wishlist actions feed loyalty or review prompts without connecting multiple apps.

Coexistence, Migration, and Exit Strategy

If a merchant starts with one app and later wants a broader program (loyalty, reviews, referrals), consider these steps:

• Plan exports: Confirm that wishlist items and user associations can be exported. This eases migration.
• Mapping: Wishlist item and customer IDs will need mapping to a new system.
• Overlap period: Run both systems in parallel for a brief overlap to validate migrated data before decommissioning the old app.
• Retain consent: Keep opt-in/consent records intact during migration to stay compliant.

Practical takeaway: Before committing, ask each vendor for data export options and a sample data schema. This minimizes friction later.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve a single problem well but introduce a different cost: app fatigue. App fatigue manifests as:

• Increased maintenance overhead—more apps to update, test, and monitor.
• Fragmented data—customer intent lives in silos (wishlist data in one app, loyalty points in another).
• Higher cumulative costs—multiple monthly subscriptions add up and can outpace the value delivered.
• Integration complexity—stitching wishlist events into loyalty, email, and review flows often requires custom work.

Growave’s approach is built around a simple premise: "More Growth, Less Stack." Rather than adding a wishlist app and then separate tools for loyalty, referrals, and reviews, an integrated platform puts retention tools under one roof so wishlist actions can automatically feed into rewards, cohort segmentation, and review prompts.

Key benefits of consolidating functions:

• Centralized customer intent data: Wishlists become part of a single customer profile that includes loyalty points, referral status, and review history.
• Fewer integrations to manage: A single platform reduces integration surface area and integration testing.
• Higher lifetime value: When wishlist signals trigger loyalty rewards or targeted review requests, the conversion pathway becomes more coherent.

When evaluating an all-in-one product, consider whether it:

• Supports loyalty and reward mechanics that can be triggered by wishlist actions. Growave, for instance, offers loyalty and rewards that drive repeat purchases, enabling merchants to turn wishlisting into a tangible retention lever.
• Lets merchants collect and amplify customer feedback. Integrating wishlist behavior with collect and showcase authentic reviews helps merchants close the loop between interest and social proof.
• Provides predictable pricing or scalable plans. Review how platform pricing compares to the combined cost of several single-purpose apps; for many merchants, a single subscription is easier to forecast and manage. Merchants can evaluate pricing tiers to consolidate retention features in one solution.
• Installs cleanly on Shopify and supports Plus or headless setups. For merchants on higher tiers or using advanced storefronts, the ability to install Growave from the Shopify App Store and access enterprise features is important.

Growave: What it brings to the table

• Integrated wishlist plus loyalty, referrals, reviews, and VIP tiers—no need to stitch separate apps together.
• A large and visible customer base shown by public reviews, giving merchants more social proof when choosing a vendor.
• Built-in integrations for common marketing and commerce tools so wishlist data can feed campaigns without custom engineering.

For merchants curious about the platform fit, the fastest ways to validate are:

• Compare feature parity: Verify that the wishlist functionality meets the store’s needs and that wishlist events can trigger loyalty or review flows.
• Assess data portability and API access: Confirm that customer-level wishlist events are available for segmentation and automation.
• Try the product flow in a live or staging environment: Many platforms allow trial periods or demos—these provide hands-on evidence of how wishlist → reward → review mechanics work.

Book a personalized demo to see how an integrated retention stack accelerates growth.

How Growave Reduces Tool Sprawl (Concrete Examples)

• Wishlists that feed loyalty: Instead of a separate rule engine, a single wishlisting action can be configured to award points or trigger a lifetime-value-focused campaign. This ability avoids cross-app webhooks and syncing issues.
• Wishlists to reviews: When a customer moves a wishlist item to purchase, the platform can queue a review request automatically, increasing review capture without extra email segments or middleware.
• Unified reporting: Instead of pulling wishlist engagement from one app and loyalty redemption from another, Growave provides consolidated reporting that links intent and conversion in a single view, helping merchants iterate on promos more quickly.

Supporting Merchants at Scale

For larger merchants or Shopify Plus brands, platform-level needs include:

• Advanced customization and API access to implement headless storefronts or unique reward rules.
• Dedicated onboarding and customer success to manage launches and cross-functional marketing programs.
• Capability to support multi-language stores and complex loyalty programs.

For merchants exploring enterprise-grade support, Growave offers tailored plans and a path to scale; merchants can review solutions for high-growth Plus brands and compare pricing tiers to determine the right fit on the pricing page.

When an All-in-One Platform Might Not Be Right

All-in-one platforms introduce centralization trade-offs:

• Feature depth: Some single-purpose apps specialize deeply in one function (e.g., complex back-in-stock workflows). If a merchant requires a hyper-specialized capability not included in an all-in-one, using a dedicated app may still be necessary.
• Organizational preference: Some teams prefer best-of-breed selection for each function and have developer resources to tie systems together.
• Short-term experimentation: For short-term tests, a freemium or single-purpose app (like Sirius Wish’s free tier) can be quicker to validate ideas.

Even when a merchant opts for a best-of-breed approach, aligning systems around a central data plan reduces the long-term friction of multiple apps.

Implementation Checklist: How to Choose and Deploy

Use this checklist to evaluate either single-purpose wishlist app or an all-in-one platform:

• Business outcome alignment:
  • Define the desired outcome: increased checkout conversions, gift-list sharing, restock-driven purchases, or retention.
• Data access:
  • Confirm export formats, API availability, and whether wishlist events are accessible to other marketing tools.
• Support and uptime:
  • Ask vendors for SLAs, escalation contacts, and sample onboarding timelines.
• Pricing clarity:
  • Estimate monthly cost at current volume and at 2–3x growth to model long-term spend.
• Integration compatibility:
  • Verify direct integrations with key services (email, CRM, subscriptions) or the availability of webhooks.
• Trial and test:
  • Install in a staging environment and simulate peak traffic and purchase flows.
• Migration plan:
  • Ensure a clear path to export or import wishlist data for future changes.

Final Vendor-Specific Notes

Wishlist Wizard (Devsinc)

• Strengths: Predictable flat pricing, unlimited products/customers, explicit device sync, sharing, and a Pro plan that includes back-in-stock alerts.
• Questions to ask: What analytics/reporting are included? What integrations are supported? What data exports are possible?

Sirius Wish (Sirius Boost LTD.)

• Strengths: Freemium entry point for low-risk testing and multiple tiers that scale with session and action volume.
• Questions to ask: How are sessions counted? Is cross-device sync supported? What reporting and export capabilities exist?

Conclusion

For merchants choosing between Wishlist Wizard and Sirius Wish, the decision comes down to priorities: Wishlist Wizard provides a compact, predictable approach with unlimited product support and a Pro option for back-in-stock notifications, which is useful for catalogs of any size. Sirius Wish offers a freemium entry and measurable scaling through session/action tiers—handy for experimentation or low-volume shops—but the session/action caps can become a cost consideration as engagement grows. Both apps are lightweight choices for stores that only need wishlist functionality.

For merchants who want more than a wishlist—those who need loyalty, referrals, reviews, and VIP programs tied to user intent—an integrated retention platform is often the better value over time. Consolidating wishlist behavior with loyalty and review workflows avoids data silos, decreases operational overhead, and improves retention across the customer lifecycle. Merchants can compare plans and estimate consolidated costs to consolidate retention features and reduce the number of separate subscriptions. Many stores find it helpful to install Growave from the Shopify App Store to test how an integrated approach works in their storefront.

If a personalized walkthrough would help map the wishlist-to-loyalty journey for a specific store, Book a personalized demo to see how an integrated retention stack accelerates growth.

Start a 14-day free trial to explore how combining wishlist, loyalty, reviews, and referrals in one platform reduces stack complexity and improves customer lifetime value. Start a 14-day free trial

FAQ

Q: Which app is better for a merchant that only needs basic wishlist bookmarking? A: If the objective is strictly product bookmarking with predictable cost and an unlimited product catalog, Wishlist Wizard’s flat pricing and explicit device sync make it a straightforward option. Sirius Wish can also be suitable if the store prefers to test on a Free tier first.

Q: Which app offers better long-term value if the store plans to grow and add retention tactics? A: For long-term retention tactics—where wishlist signals should feed loyalty, review requests, and referral incentives—an all-in-one platform that centralizes those functions typically delivers better value. Consolidating systems reduces integration work and often improves conversion and repeat purchase rates.

Q: How does an all-in-one platform compare to specialized wishlist apps? A: An all-in-one platform trades some single-feature depth for consolidated functionality and data. The benefit is that wishlist events can directly trigger rewards, email flows, and review prompts without additional middleware. For merchants aiming to increase lifetime value and reduce app sprawl, the integrated route is often more efficient.

Q: How should a merchant evaluate support and reliability for these apps? A: Ask for public references, SLA details, documented uptime, and sample onboarding timelines. With limited public reviews for both apps—especially Sirius Wish—request a demo and test the vendor’s responsiveness during the trial period.