Wishlist Wizard vs. Simple Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app for a Shopify store feels simple until merchants weigh features, customization, and long-term value. A wishlist can lift conversion rates, recover wishlisted items with remarketing, and feed product demand signals—yet the market contains many single-purpose apps that vary widely in scope and quality. This comparison examines two focused wishlist apps—Wishlist Wizard and Simple Wishlist—to help merchants decide which one matches their priorities.

Short answer: Wishlist Wizard is a straightforward, paid wishlist option with a clear pricing tier that includes a back-in-stock feature on its Pro plan, while Simple Wishlist is a minimal, easy-to-install choice that emphasizes no custom code and simple UI tweaks. For merchants who want a single, lightweight wishlist tool on a tight scope, either app can work. For stores aiming to increase lifetime value, consolidate retention tools, and reduce app sprawl, an integrated solution like Growave often delivers better long-term value and growth potential.

Purpose of this post: provide an objective, feature-by-feature comparison of Wishlist Wizard and Simple Wishlist, call out practical pros and cons, map each app to realistic use cases, and explain when a merchant should consider an all-in-one retention platform instead.

Wishlist Wizard vs. Simple Wishlist: At a Glance

Deep Dive Comparison

This section breaks down the two apps across practical merchant criteria. Each subsection describes what to expect, lists strengths, and notes trade-offs.

Features

Core Wishlist Functionality

Wishlist Wizard centers on the basic promise of a wishlist: let shoppers save items for later and pick up where they left off. It highlights device syncing (Android and iPhone), email and social sharing, and unlimited products and customers across its plans.

Simple Wishlist emphasizes simplicity and ease of use: a single click to add items, design options for the wishlist button, and a dedicated wishlist display page. It specifically notes that the app does not add custom code to stores, which can matter for merchants who want minimal interference with their theme.

Strengths

• Wishlist Wizard: Device sync and sharing are explicit, which helps social purchase behavior and multi-device carts.
• Simple Wishlist: No custom code and button design options reduce installation friction and styling work.

Trade-offs

• Neither app publishes a broad list of advanced wishlist behaviors (e.g., saved-for-later analytics, automated follow-up emails, persistent user accounts beyond basic sync), so merchants expecting deeper lifecycle automation should prepare for limitations.

Advanced Wishlist Capabilities (Sharing, Syncing, Multiple Lists)

Wishlist Wizard includes sharing via email and social platforms and states device sync capability, which suggests persistent lists across sessions. The app description implies shoppers can create “lists” (potentially multiple lists), though details are sparse.

Simple Wishlist focuses on the single-click add and a wishlist page. It does not explicitly advertise multi-list support or advanced sharing patterns.

Merchant takeaway

• For stores that expect to use wishlists for social gifting or group lists, Wishlist Wizard appears better positioned based on the description.
• For stores that only need a lightweight “save for later” button, Simple Wishlist reduces complexity.

Back-In-Stock and Demand Signals

Wishlist Wizard clearly separates its Standard and Pro plans by the inclusion of a back-in-stock feature on Pro ($20/month). Back-in-stock functionality is valuable because it converts wishlist interest into immediate re-engagement opportunities and can power automated emails when inventory arrives.

Simple Wishlist does not list back-in-stock as a feature in the provided description.

Merchant takeaway

• Merchants who rely on notifying customers when merchandise returns to stock should prefer tools that include back-in-stock natively (Wishlist Wizard Pro) or can be integrated into a broader workflow.

Customization & Design

Simple Wishlist advertises “wishlist button design options” and a wishlist display page while avoiding custom code. That is attractive for non-technical merchants who want a consistent visual experience with their theme.

Wishlist Wizard’s public-facing description focuses less on styling options and more on capability and sharing. Merchants who require extensive visual tweaks should request screenshots or demos from Devsinc to confirm how thoroughly the app matches their theme.

Merchant takeaway

• Non-technical merchants who prioritize visual control without code risk will find Simple Wishlist appealing.
• Merchants with specific UI/UX requirements should test both apps in a staging environment to assess theme compatibility.

Performance & Theme Footprint

Neither app lists detailed performance benchmarks or claims about minimal script footprints. Simple Wishlist’s “no custom code” messaging suggests an implementation approach designed to limit theme changes, which may reduce errors when themes update.

Wishlist Wizard’s sync and sharing capabilities imply more background logic or scripts, but without developer documentation this remains speculative.

Merchant takeaway

• Before installing either app on a production store, merchants should test load behavior and mobile performance, especially on pages with many products.

Analytics & Reporting

Neither app provides public documentation of analytics, conversion tracking, or reporting dashboards. That omission is meaningful: wishlist data is most valuable when used to drive follow-up (email or SMS), segment customers, and measure intent.

Merchant takeaway

• If tracking wishlist conversions and pulling wishlist-savvy audiences into email flows is important, minimalist wishlist apps may require additional tools or manual exports. Consider whether the wishlist app can export lists or events to third-party tools.

Pricing & Value

Pricing is a key differentiator for many merchants. This section clarifies the known pricing and interprets value for money.

Wishlist Wizard Pricing

Wishlist Wizard lists two plans:

• Standard Plan — $15 / month
  • Unlimited products
  • Unlimited customers
  • No back-in-stock
• Pro Plan — $20 / month
  • Unlimited products
  • Unlimited customers
  • Back-in-stock included

Value assessment

• The split between $15 and $20 is modest; for stores that need back-in-stock notifications, the $5 delta provides a clear upgrade path.
• Fixed monthly pricing with unlimited products/customers simplifies forecasting and is attractive for growing catalogs.

Simple Wishlist Pricing

No public pricing details were included in the provided data for Simple Wishlist. That means merchants will likely need to contact the developer or view the app listing in the Shopify App Store for current pricing, a private quote, or a usage-based fee.

Value assessment

• Lack of transparent pricing can slow decision-making and introduce uncertainty, particularly for merchants evaluating app budgets across multiple tools.
• Simple Wishlist may be free or paid; confirmation from the app listing remains necessary.

Comparing Value for Money

When judging value, merchants should consider more than the sticker price:

• Feature breadth: Wishlist Wizard includes back-in-stock on Pro; Simple Wishlist focuses on form and minimal install.
• Integration potential: Neither app advertises extensive integrations; if a wishlist must feed into email/SMS flows, merchants will need to confirm export or webhook support.
• Support and roadmap clarity: Small review counts suggest merchants should probe the developer’s responsiveness and update history.

Practical advice

• For budget-conscious stores that only require a simple save-for-later UX, Simple Wishlist might be better value for money if its pricing is low.
• For stores that want wishlist-driven re-engagement (back-in-stock emails), Wishlist Wizard’s Pro plan is straightforward and predictable.

Integrations & Ecosystem

An app’s capability to integrate with CRMs, email platforms, and inventory systems defines how actionable wishlist data becomes.

Public Integration Details

Neither Wishlist Wizard nor Simple Wishlist provided explicit "Works With" integration lists in the supplied data. That makes it difficult to confirm whether wishlist events can be forwarded to popular email platforms like Klaviyo or Omnisend, or whether they can trigger flows in an automation platform.

Merchant checklist for integrations

• Confirm whether the app exposes webhook events or exports CSVs of wishlists.
• Ask if the app supports direct integration with major ESPs or through middleware (Zapier).
• Verify whether back-in-stock notifications can use the store’s preferred email/SMS provider.

Practical Implications

Without clear integrations, wishlist data can become siloed:

• Siloed wishlists limit the ability to run automated campaigns to recover interest or cross-sell.
• Stores that want wishlist-triggered flows should either confirm native integrations or plan to use a unified platform that includes wishlist and messaging.

Setup, Support, and Documentation

Small review counts for both apps make vendor responsiveness and documentation quality more critical.

Wishlist Wizard (Devsinc)

• Reviews: 1 (rating 5.0). Very small sample size—helpful reviews, but not statistically reassuring.
• Documentation: Not included in provided data. Merchants should request install guides and support response SLAs.
• Support expectations: Confirm whether support includes installation help for different themes and whether customizations require paid work.

Simple Wishlist (eCommerce Custom Apps)

• Reviews: 2 (rating 4.4). Slightly larger but still minimal sample size.
• Documentation: App description explicitly mentions no custom code and button design options, which indicates a low-touch install, but merchants should request step-by-step instructions.
• Support expectations: Ask whether the dev provides theme assistance, bug fixes, and how frequently the app receives updates.

Merchant advice

• Test support responsiveness by asking pre-sales questions during evaluation.
• If an app will be used on a high-traffic site, ask about priority support or SLAs.

Security & Data Ownership

Both apps operate on Shopify storefronts; merchants should ensure:

• Wishlist data ownership: Can merchants export customers’ wishlists?
• GDPR and data handling: Confirm how personal data (emails) are stored and whether the developer complies with privacy regulations.
• Backups & portability: If the merchant decides to remove the app, can wishlist data be retained or migrated?

Use Cases & Decision Guide

This section maps each app to realistic merchant profiles.

• Merchants who want a minimal, visually controllable wishlist with near-zero code changes:
  • Likely a fit for Simple Wishlist, because of the “no custom code” promise and design-focused options.
• Merchants who want wishlist-driven re-engagement, including back-in-stock notifications:
  • Wishlist Wizard’s Pro plan explicitly includes back-in-stock notifications, which is a clear benefit.
• Merchants who need robust cross-channel retention (loyalty programs, referrals, reviews) and want to avoid adding separate single-purpose apps:
  • Neither wishlist-only app provides a full retention ecosystem. Consider an integrated platform that bundles wishlist with loyalty and reviews to preserve data and simplify workflows.
• Merchants that prioritize transparency and established trust signals:
  • Both apps currently have tiny review counts on the Shopify App Store. For stores that depend on vetted third-party validation, a larger product ecosystem with substantial reviews may provide more assurance.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose wishlist apps solve a narrow task well, but for many merchants the broader problem is not a missing wishlist—it is tool sprawl. Every new single-function app adds another integration to maintain, another support relationship to manage, and another piece of customer data that might be siloed.

What Is App Fatigue?

App fatigue describes the operational and strategic cost of using multiple specialized tools:

• Maintenance burden: Keeping many apps updated and compatible with theme changes consumes time.
• Data fragmentation: Customer behavior gets scattered across multiple dashboards, making it harder to build reliable segments and automation.
• Rising monthly costs: Several single-purpose subscriptions often add up to more than a single integrated platform.
• Diminishing returns: Adding more point solutions yields fewer incremental gains once basic wishlist functionality is solved.

These costs affect retention more than acquisition—when tools don’t share data, it becomes harder to build meaningful loyalty, run cohesive referral programs, or act on review signals.

Growave’s “More Growth, Less Stack” Value Proposition

Growave presents an alternative: combine wishlist capability with loyalty, referrals, reviews, and VIP tiers so merchants capture intent, convert interest, and increase lifetime value from a single platform. The “More Growth, Less Stack” approach aims to reduce app sprawl and centralize retention activities into one cohesive system.

Key facets of the approach:

• Consolidate retention features so wishlist events feed directly into loyalty segments and email flows. Merchants can capture a wishlist event and reward or re-engage customers without complex integrations.
• Centralize reporting and customer profiles so wishlists, referral activity, and review contributions appear in a single customer timeline.
• Reduce monthly friction by replacing multiple subscriptions with an integrated pricing structure.

Merchants who want to assess this approach can review pricing scenarios and plan options to see how consolidation compares to buying many single-purpose apps: view consolidate retention features.

Growave Feature Highlights (how they address the gaps)

Growave bundles capabilities that directly solve limitations found in single-purpose wishlist apps.

• Wishlist combined with loyalty and referrals:
  • Wishlist behavior can be used to trigger rewards or target referral incentives. Merchants can use loyalty and rewards that drive repeat purchases to convert saved items into long-term customers and increase average order value.
  • Wishlist data becomes actionable: customers who add high-value items can be targeted with tailored offers and VIP treatment.
• Reviews & social proof:
  • The platform empowers stores to collect and showcase authentic reviews and user-generated content, which amplifies the conversion effect of wishlists shared on social channels.
• Built for growth and enterprise:
  • For high-growth stores, the platform includes tools and support options that address larger needs and integrations. Merchants operating on Shopify Plus can see solutions tailored for scale, including custom launch plans and API support to power headless setups: explore solutions for high-growth Plus brands.
• Integration-ready:
  • Growave lists a broad set of compatible apps and providers that businesses already use (email platforms, SMS providers, customer support tools), reducing the integration lift compared to stitching together multiple niche tools.

Contextual links to explore features and plans are available for merchants who want to evaluate how consolidation affects costs and operations: compare consolidate retention features or install Growave to an existing storefront by choosing to add an integrated retention suite to Shopify.

Why the Integrated Approach Changes the Math

• Fewer touchpoints: A single integration point reduces the chance of conflicts between apps and lowers maintenance work.
• Unified customer profiles: Wishlists feed into loyalty segments and review requests, enabling automation that correlates intent and behavior.
• Cost predictability: Bundled pricing often beats the sum of multiple single-purpose subscriptions, especially for mid-sized stores that need more than a button.

For merchants who want to see how this works in practice, Book a personalized demo to see how an integrated retention stack improves retention. (Schedule a demo)

How Growave Maps to Merchant Needs Discussed Earlier

• If back-in-stock is crucial: Growave’s wishlist can be paired with loyalty triggers and follow-up flows, ensuring back-in-stock alerts are part of a broader customer re-engagement plan. For merchants who want to combine inventory signals with campaigns, consolidating into a single platform avoids manual processes.
• If design and no-code installation matter: Growave supports extensive customization and provides onboarding resources. Merchants who need a consistent look without deep theme edits can work with Growave’s support to implement on-brand experiences.
• If analytics and conversion tracking are required: the integrated dashboard connects wishlists to revenue metrics and campaign outcomes, eliminating the silent data gaps that occur with siloed single-purpose apps.

Further reading on the ways Growave supports retention and social proof:

• Use loyalty and rewards that drive repeat purchases to convert saved items into repeat buyers.
• Use Growave to collect and showcase authentic reviews and surface UGC alongside wishlists to increase conversion.

For merchants ready to evaluate the platform hands-on, detailed plans and a 14-day trial are available for assessment: view consolidate retention features or learn more and add an integrated retention suite to Shopify.

Practical Migration & Implementation Considerations

For merchants thinking about moving from a single-purpose wishlist to an integrated platform, implementation should be planned to minimize friction.

• Audit current wishlist usage:
  • Export existing wishlist data if possible. Confirm how many unique wishlisters exist, the average items per wishlist, and top wishlisted SKUs.
• Map automation needs:
  • Identify critical automations such as back-in-stock emails, loyalty point awards for wishlists, or VIP targeting for high-intent items.
• Staged rollout:
  • Deploy the new wishlist on a subset of pages or customer segments to monitor any differences in behavior and performance.
• Validate exports and tracking:
  • Ensure wishlist events are firing to analytics and any connected ESPs, then test sample automations (e.g., a back-in-stock notification flow).
• Monitor performance & UX:
  • Compare page load times, wishlist adoption rates, and recovery revenue after migration to confirm the change meets goals.

If merchants want tailored assistance, many integrated platforms offer demos and onboarding that include migration guidance. To book a personalized planning session, Book a personalized demo to see how an integrated retention stack improves retention. (Schedule a demo)

Conclusion

For merchants choosing between Wishlist Wizard and Simple Wishlist, the decision comes down to scope and priorities. Wishlist Wizard offers a predictable, paid plan structure with a Pro-level back-in-stock feature that supports re-engagement. Simple Wishlist is appealing for merchants who want a minimal, no-code installation with control over button design and a straightforward wishlist page. Neither app publishes extensive public integration or analytics details, and both have very small review samples—factors merchants should weigh when assessing reliability and long-term fit.

At the strategic level, single-purpose wishlist tools address a single point of friction but contribute to app fatigue as retention needs grow. Stores serious about increasing lifetime value, consolidating data, and running cohesive loyalty, referral, and review programs will likely find greater value in an integrated retention platform. Growave’s “More Growth, Less Stack” approach combines wishlist capability with loyalty, referrals, reviews, and VIP programs so merchants can act on intent without building complex integrations.

To compare consolidation costs and plans and to test the platform with a free trial, explore Growave’s pricing and start a 14-day free trial of an integrated retention stack. (Start a 14-day free trial)

FAQ

• How do Wishlist Wizard and Simple Wishlist differ in customization and code changes?
  • Simple Wishlist explicitly promises no custom code and provides button design options for merchants who want a simple, low-risk install. Wishlist Wizard focuses on wishlist features like device sync and sharing; merchants should ask about styling options and whether theme edits are required before installing.
• Which app provides better re-engagement features like back-in-stock notifications?
  • Wishlist Wizard includes a back-in-stock feature on its Pro plan ($20/month). Simple Wishlist’s description does not list back-in-stock functionality in the provided data.
• How does an all-in-one platform compare to specialized apps?
  • An all-in-one platform centralizes wishlist, loyalty, referrals, and reviews so customer behavior is unified and usable across retention programs. This reduces app maintenance, prevents siloed data, and often provides better long-term value for stores that need more than a single feature.
• If a merchant starts with a wishlist-only solution, when should they consider switching to an integrated platform?
  • Consider switching when wishlist data is being used for segmentation, loyalty incentives, or automated campaigns and when managing multiple single-purpose apps becomes operationally costly. If merging wishlist behavior with loyalty and review programs will unlock measurable increases in repeat purchases and average order value, consolidation is worth evaluating.