WC Wishlist Club vs. GP ‑ Wishlist & Upsell Suite: An In-Depth Comparison

Introduction

Choosing tools for customer retention is one of the most consequential decisions a Shopify merchant makes. Wishlists, reminders, and upsells can all drive repeat purchases and higher average order value, but every additional app adds complexity, costs, and potential performance trade-offs. This comparison focuses on two wishlist-focused Shopify apps — WC Wishlist Club and GP ‑ Wishlist & Upsell Suite — assessing feature depth, integrations, pricing, and which merchants each tool serves best.

Short answer: WC Wishlist Club is a focused, well-reviewed wishlist app that fits merchants who want straightforward wishlist features, email reminders, and low-cost plans; GP ‑ Wishlist & Upsell Suite blends wishlists with upsells, bundles, and volume discounts for stores that need cross-sell functionality in the same app. Both are solid choices for single-purpose needs, but merchants aiming to reduce app sprawl and run more advanced retention programs should consider an integrated retention platform as a higher-value alternative.

Purpose: This article provides a feature-by-feature, data-driven comparison of WC Wishlist Club and GP ‑ Wishlist & Upsell Suite, highlights the trade-offs of single-purpose apps, and explains when an integrated retention suite is preferable. The goal is to help merchants decide which tool aligns with their growth priorities and technical constraints.

WC Wishlist Club vs. GP ‑ Wishlist & Upsell Suite: At a Glance

Deep Dive Comparison

Features: Core Wishlist Functionality

Wishlist Creation & User Experience

WC Wishlist Club prioritizes simplicity. It offers unlimited wishlists, guest wishlisting, multi-wishlist support, and social sharing. The wishlist icon can be displayed on home, collection, and product pages—basic placement options that are straightforward to implement. Merchants will find a small set of configurable styling options and the ability to import/export wishlist data.

GP ‑ Wishlist & Upsell Suite also supports guest wishlisting and social sharing, with customizable wishlist styling. The interface positions wishlists within a larger conversion toolkit (upsells, bundles), so wishlist features are tied closely to commerce workflows that aim to convert saved items into purchases.

Implications for merchants:

• If the priority is a low-friction, widely accessible wishlist that customers can use without accounts, both apps meet that requirement.
• Design flexibility appears stronger in GP for styling, while WC focuses on clear, reliable placement and multi-wishlist support.

Alerts, Reminders, and Re‑engagement

Both apps include back-in-stock and price-drop alerts plus automated reminder emails. WC Wishlist Club emphasizes automated email reminders tied to wishlist activity as a primary way to increase AOV. GP provides automated reminder emails and integrates alerts with upsell logic so reminders can include offers or bundle suggestions.

Considerations:

• Merchants dependent on email tools like Klaviyo or Mailchimp should note WC’s enterprise plan explicitly lists integration with these platforms, which may simplify complex flows.
• GP’s ability to pair alerts with upsell/content in reminders can be more effective when the goal is converting wishlist traffic into immediate orders.

Upsells, Bundles & Discounts

This is a decisive difference.

WC Wishlist Club: No native upsell/bundling engine in baseline plans. Its value lies in wishlist management and re-engagement alerts.

GP ‑ Wishlist & Upsell Suite: Native upsell offers on product and cart pages, product bundles with discounts, and tiered volume discounts. These features enable merchants to increase average order value without adding a separate upsell app.

When to prefer which:

• For pure wishlist use, WC is lean and affordable.
• For conversion optimization where increasing AOV through bundles and upsells is a priority, GP provides more built-in capabilities and can reduce the need for another app.

Analytics and Data Export

WC includes wishlist analytics — live updates of products and user wishlists — and import/export capabilities. These analytics are serviceable for monitoring wishlist adoption and product interest.

GP offers advanced analytics on clicks, orders, and revenue derived from wishlist activity, plus exports to fuel marketing campaigns. The richer event set (clicks → revenue) helps attribute wishlist-driven purchases more accurately, which is valuable for merchants optimizing spend on acquisition vs. retention.

Bottom line:

• GP's analytics are more conversion-focused; WC’s analytics are wishlist-focused. Choose based on whether measurement intent is awareness (what customers like) or conversion attribution (what wishlist activity becomes revenue).

Pricing & Value

Price is often the deciding factor for small and mid-sized merchants.

WC Wishlist Club Pricing Structure

WC provides tiered paid plans:

• Basic — $4.99 / month (unlimited wishlists, back-in-stock/price-drop, wishlist reminder, import/export, guest/share/multi-wishlist, customizable emails)
• Pro — $9.99 / month (same feature list)
• Advance — $14.99 / month (same feature list)
• Enterprise — $24.99 / month (adds headless integration, back-in-stock import/export, Klaviyo/Mailchimp integration, custom design and feature builds)

Observations:

• Feature parity across tiers suggests pricing is aimed at store scale rather than unlocking features. Enterprise mainly adds integrations and customization.
• For a small store, $4.99/month buys a fully functional wishlist with alerts — attractive value for budget-conscious merchants.

GP ‑ Wishlist & Upsell Suite Pricing Structure

GP lists a Free plan with a wide set of features:

• Guest Wishlist Support, customizable styling, back-in-stock alerts, automated reminders, upsells on product & cart, tiered volume discounts, product bundles, and smart recommendations.

No paid tiers are listed in the provided data. If a paid plan exists beyond the free tier, merchants should check the app listing for details.

Observations:

• A functioning free plan that includes upsells and bundles represents strong initial value and a quick experimentation path for merchants.
• If ongoing limits exist (e.g., event caps or branding on the free plan), the effective value should be weighed against WC’s paid tiers.

Value-for-Money Considerations

Both tools provide good value depending on merchant needs:

• WC is better value for merchants who simply need wishlist features with reliable reminders and a tiny monthly cost.
• GP may be better value for merchants who want a free entry point that includes upsells and bundling capability, enabling immediate cross-sell tests without additional spend.

Verdict on pricing:

• WC’s transparent, low-priced paid plans are predictable for small stores.
• GP’s free tier is compelling; merchants should verify limits and support terms before committing.

Integrations & Ecosystem Compatibility

Integrations determine how wishlist data plugs into broader marketing and fulfillment flows.

WC Wishlist Club:

• Explicitly lists compatibility with customer accounts, Klaviyo (Email Marketing & SMS), and Mailchimp. Enterprise includes Klaviyo/Mailchimp integration and headless options.
• The presence of import/export and analytics supports manual or semi-automated workflows with external tools.

GP ‑ Wishlist & Upsell Suite:

• “Works With: Checkout” is listed, suggesting deeper integration at the checkout/cart level — useful for cart-level upsells and conversion logic.
• Export capabilities mean wishlist data can be pulled into marketing systems, but the lineup of direct third-party integrations isn’t as explicit in the provided data.

Considerations:

• If Klaviyo or Mailchimp automation is central to re-engagement strategies, WC’s explicit integration promises smoother implementation on enterprise plans.
• If cart-level interventions and checkout-based upsells are required, GP’s checkout integration is advantageous.

User Support & Onboarding

User support and onboarding are often underappreciated but directly affect time-to-value.

WC Wishlist Club:

• Offers customization and custom feature build on the Enterprise plan — implying hands-on support is available for paying customers.
• Lower-tier plans may have standard email/support channels, but merchants should verify response times and documentation availability.

GP ‑ Wishlist & Upsell Suite:

• The free plan suggests self-service onboarding is possible. For upsells and bundles, configuration complexity can vary; merchants should review available setup guides and support terms.

Points to consider:

• Merchants without developer resources should confirm whether one-off setup support or theme integration services are included or paid.
• For stores using complex themes or headless setups, WC’s Enterprise headless integration option could be decisive.

UX, Customization & Theming

UI Placement & Custom Styling

WC focuses on being practical rather than flashy — icons on product/collection pages, share options, and multi-wishlist support. Custom design is an enterprise add-on.

GP emphasizes customizable wishlist styling out of the box and the ability to surface upsell content in contextually relevant places (product and cart pages).

If brand consistency is a priority:

• GP makes styling easier without enterprise add-ons.
• WC requires enterprise-level customization for bespoke designs.

Mobile Experience

Most wishlisting interactions happen on mobile. Both apps advertise responsive behavior; merchants should test theme integration and responsive layouts during trial installations.

Analytics, Reporting & Attribution

Measuring wishlist ROI hinges on the granularity of analytics.

WC Wishlist Club:

• Tracks live updates of products and user wishlists and supports import/export for manual analysis.
• Useful for product discovery signals and basic re-engagement campaign triggers.

GP ‑ Wishlist & Upsell Suite:

• Tracks clicks, orders, and revenue attributed to wishlist and upsell interactions.
• Better suited for merchants that want to optimize the revenue impact of wishlist-driven actions.

Recommendation:

• Choose WC if the objective is to discover product interest and run email reminder nudges.
• Choose GP if the objective is to measure and optimize wishlist-sourced revenue and AOV uplift.

Scalability & Performance

A lightweight wishlist app generally has a smaller performance footprint. However, additional features such as real-time inventory checks, back-in-stock scripts, and upsell recommendations can increase script size and load times.

• WC’s lean focus likely yields minimal performance overhead, especially on basic plans.
• GP’s suite features (bundles, smart recommendations) may add scripts or logic that need performance testing on busy storefronts.

Tip: Always test both apps on staging and monitor front-end load times and checkout performance before launching to live traffic.

Security & Data Ownership

Both apps expose customer interactions (emails, wishlist data) that may be used for alerts. Merchants should evaluate:

• How wishlist data is stored and exported.
• Whether the app supports GDPR/CCPA compliance features for data access or deletion.
• Where backups and exports are available for business continuity.

WC’s export capabilities and enterprise integrations suggest control over data transfers; GP’s export features facilitate marketing integrations but check retention policies.

Implementation & Migration Considerations

Switching wishlist solutions requires migration of existing wishlist data and preservation of customer links. Important migration tasks include:

• Exporting existing wishlist lists and mapping user IDs/emails.
• Ensuring back-in-stock/price-drop alert settings and templates are re-created.
• Updating theme placements for icons and buttons to maintain UX continuity.

WC’s import/export and enterprise migration functionality may smooth transitions. GP’s export options support marketing migration but confirm whether import tooling exists to preserve user wishlists.

Support Ecosystem & Documentation

Strong documentation and responsive support reduce friction. Merchants should evaluate:

• Availability of setup guides and video tutorials.
• Theme integration snippets or step-by-step instructions.
• Turnaround times for support tickets (often available on the app listing or via reviews).

Given WC’s higher review count (142) and 4.9 rating, a larger user base may indicate more accessible community feedback and tutorials. GP’s lower review count (11) with a 4.8 rating still reflects satisfaction but a smaller public footprint.

Reviews & Social Proof

Using the provided data:

• WC Wishlist Club: 142 reviews, 4.9 average rating — indicates strong, consistent satisfaction across a reasonable review base.
• GP ‑ Wishlist & Upsell Suite: 11 reviews, 4.8 average rating — positive but a smaller sample size that suggests fewer publicly shared experiences.

Interpretation:

• A larger review base tends to provide more reliable signals about consistent performance and support. WC’s review volume can give merchants more confidence in predictability.
• GP’s high rating with fewer reviews still signals quality but merchants should test it thoroughly to validate fit.

Use Cases & Merchant Profiles

When WC Wishlist Club Is the Better Fit

• Small stores with limited technical resources that need a low-cost, dependable wishlist.
• Merchants who prioritize simple guest and multi-wishlist features with automated email reminders.
• Stores that rely on Klaviyo/Mailchimp workflows and want a vendor that supports integrations at enterprise level.
• Brands that prefer predictable, low monthly spend for wishlist capabilities.

When GP ‑ Wishlist & Upsell Suite Is the Better Fit

• Stores that want to experiment with upsells, bundles, and tiered discounts alongside wishlists.
• Merchants seeking a free starting point to test how wishlist-driven reminders plus upsell messages affect conversion and AOV.
• Brands that want checkout-level interventions and cart upsell placements without installing a separate upsell app.

When Neither Single App Is Enough

• Merchants who want loyalty programs, referrals, advanced review collection, and wishlists unified into a single retention strategy.
• High-growth stores seeking a platform-grade solution that reduces app sprawl, consolidates data, and provides deeper enterprise features like headless APIs, checkout extensions, or dedicated success management.

Pros & Cons Summary

WC Wishlist Club (WebContrive)

• Pros:
  • Low-cost entry plans starting at $4.99/month.
  • Strong public satisfaction (142 reviews, 4.9 rating).
  • Guest, multi-wishlist, and share options.
  • Back-in-stock, price-drop alerts, and automated reminders.
  • Export/import and enterprise integrations (Klaviyo, Mailchimp).
• Cons:
  • No native upsell/bundling engine in baseline plans.
  • Custom design and headless integration require Enterprise plan.
  • Feature parity across paid tiers can be confusing.

GP ‑ Wishlist & Upsell Suite (GroPulse)

• Pros:
  • Free tier includes upsells, bundles, and volume discounts.
  • Upsells on product and cart pages help increase AOV without additional apps.
  • Customizable wishlist styling and automated reminders.
  • Analytics oriented toward conversion attribution.
• Cons:
  • Smaller review base (11 reviews) — less public feedback to gauge reliability.
  • Integration specifics beyond checkout are not as explicit.
  • Unknown paid tier limits if upgrading beyond free plan (verify on app listing).

Migrating or Combining Tools

Merchants who already run other retention tools (reviews, loyalty, referrals) should weigh the total app footprint. Two common paths:

• Layering approach: Keep a focused wishlist app and add a separate upsell/bundling app as needed. This can work for small stores but increases integration complexity and site scripts.
• Consolidation approach: Choose a platform that centralizes wishlist + loyalty + reviews + referrals, reducing the number of apps to maintain and unify customer data for higher-quality automation.

The consolidation approach reduces operational overhead, lowers compatibility risks, and often improves the ROI of retention initiatives because data from wishlists, purchases, and rewards is available in one place.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is the slow but steady erosion of productivity and performance that occurs when merchants rely on many single-function apps to achieve a broader retention strategy. Each app introduces costs, potential theme conflicts, and new UI elements that may slow page load times. More importantly, data fragmentation makes it hard to create cohesive campaigns that combine loyalty, referrals, reviews, and wishlist behavior.

An all-in-one retention platform addresses these issues by consolidating tools, centralizing customer data, and offering cross-functional campaigns that scale with the business. The “More Growth, Less Stack” approach reduces complexity and increases lifetime value because the same dataset drives loyalty incentives, wishlist reminders, review requests, and referral offers.

Growave is positioned as an integrated retention platform that bundles wishlist functionality with loyalty and rewards, referrals, reviews & UGC, and VIP tiers. For merchants considering consolidation, the following aspects are worth highlighting.

Why consolidation matters

• Unified customer profiles allow reward triggers and referral incentives based on wishlist actions.
• Single-vendor support reduces the number of app integrations to test, maintain, and troubleshoot.
• Cross-product analytics make it possible to measure long-term retention impact rather than isolated feature conversion.
• A single system often provides enterprise features (headless APIs, checkout extensions) without stitching multiple vendor contracts together.

If a merchant wants to evaluate an integrated option, a logical next step is to compare consolidated pricing to the cumulative cost of multiple single-function apps. Merchants can also see how features fit into a cohesive growth strategy across channels.

Consolidate retention features around a single vendor to reduce maintenance overhead and make customer behavior easier to leverage.

Growave’s integrated capabilities (how they map to wishlist and beyond)

• Wishlist: Built-in wishlists that integrate with rewards and reminders, so saved items can be used in loyalty triggers.
• Loyalty & Rewards: Customizable programs to incentivize repeat purchases and deepen engagement; rewards can be earned through actions tied to wishlists.
• Referrals: Incentivize customers who share wishlists or refer friends, turning wishlists into acquisition channels.
• Reviews & UGC: Collect and showcase authentic reviews, and use UGC for social proof in bundles and upsell messaging.
• VIP Tiers: Reward high-value customers identified through purchases and wishlist activity to increase LTV.

Merchants who want to learn more about how loyalty integrates with wishlists and drives repeat purchases can explore how to build loyalty and rewards that drive repeat purchases.

Merchants prioritizing social proof and review incentives will want to see how Growave helps collect and showcase authentic reviews.

Implementation and scaling with an integrated platform

Growave supports enterprise features like headless APIs, checkout extensions, and dedicated success plans for Shopify Plus merchants. For growth-stage businesses, that means fewer custom integrations as the storefront grows or becomes more complex.

For merchants needing high-touch support or a tailored onboarding program, consider booking a demo to understand how an integrated stack can align with growth roadmaps. Book a personalized demo to see how an integrated retention stack improves retention. (Hard CTA — first of two)

How Growave compares on pricing and total cost of ownership

Growave’s pricing tiers are designed to scale with orders and feature needs:

• Free plan available for entry-level testing.
• Entry Plan at $49/month includes Loyalty & Rewards, Reviews & UGC, Referrals, Wishlist, basic integrations, and essential support.
• Growth Plan at $199/month adds advanced customization, enhanced integrations, and priority support.
• Plus Plan at $499/month adds enterprise capabilities: checkout extensions, headless API & SDK, unlimited integrations, and a dedicated customer success manager.

Merchants should weigh the $49+/month entry-level cost against the combined monthly costs of separate wishlist, loyalty, referral, and review apps. In many cases, the integrated suite is better value for money because it replaces multiple subscriptions and reduces integration maintenance.

See the detailed plan options and calculate the potential savings by comparing plan features and cumulative app fees on the pricing page: compare integrated pricing and plans.

Real-world benefits of consolidation

• Faster campaign creation: Launch a loyalty campaign triggered by wishlist behavior without moving data between systems.
• Cohesive reporting: Attribute revenue to combined efforts (reviews-driven purchases plus wishlist reminders plus referral acquisition).
• Reduced theme friction: One integrated script and UI kit reduces the risk of conflicting code and visual inconsistencies.
• Streamlined support: Single-vendor escalation paths shorten resolution times for cross-functional issues.

To explore how other merchants used an integrated approach to scale retention, read customer stories and examples of brands that consolidated retention tools by viewing relevant customer inspiration and case studies.

Technical notes for merchants considering consolidation

• Verify required integrations: Growave integrates with popular tools (Klaviyo, Omnisend, Gorgias, Recharge) and supports Shopify Plus use cases. See the app listing on the Shopify App Store for installation details: view Growave on the Shopify App Store.
• Review support SLAs: Enterprise plans include a customer success manager and dedicated launch plans which are helpful for complex migrations.
• Confirm data portability: Ensure wishlist and customer data can be imported/exported during migration.

If a merchant is evaluating consolidation as a strategic move, it is sensible to compare both the upfront migration effort and the ongoing time savings of having one system to manage.

Practical Recommendations: How to Choose

• If budget is the primary constraint and only wishlisting + alerts are required, install WC Wishlist Club and evaluate performance and list adoption.
• If attempting to test upsell and bundling strategies quickly without extra cost, start with GP ‑ Wishlist & Upsell Suite’s free plan and measure AOV uplift.
• If building a retention strategy that includes loyalty, referrals, reviews, and wishlists with consolidated analytics and fewer apps, evaluate Growave’s integrated stack and pricing. For a clear sense of plan fit and costs, review options that help consolidate retention features on the pricing page: see integrated pricing and options.

Conclusion

For merchants choosing between WC Wishlist Club and GP ‑ Wishlist & Upsell Suite, the decision comes down to scope and priorities. WC Wishlist Club is an excellent choice for stores that want a reliable, low-cost wishlist with guest and multi-wishlist support and straightforward alerting. GP ‑ Wishlist & Upsell Suite suits merchants who want wishlist functionality combined with upsells, bundles, and volume discounts to drive AOV without adding separate apps.

For brands that want to reduce tool sprawl and run more sophisticated retention programs across loyalty, referrals, and reviews — not just wishlists — an integrated retention platform is often a better value-for-money solution. Consolidating wishlist functionality into a unified retention suite streamlines data, reduces maintenance, and allows for coordinated campaigns that improve retention and lifetime value. To explore an integrated solution and see pricing comparisons, review how to consolidate retention features.

Start a 14-day free trial to see how an integrated retention stack accelerates growth. (Hard CTA — second of two)

FAQ

Q: Which app is simpler to install and maintain — WC Wishlist Club or GP ‑ Wishlist & Upsell Suite?

• Both are designed for Shopify and offer straightforward installation. WC tends to be simpler for pure wishlist needs, whereas GP adds upsell and bundle configuration that can increase setup time. Merchants should test installations on a staging theme to assess theme compatibility.

Q: How do WC Wishlist Club and GP compare on price and value?

• WC has transparent low-cost paid tiers starting at $4.99/month. GP offers a feature-rich free plan that includes upsells and bundles. Value depends on features needed: WC is better value for purely wishlist-focused merchants; GP is better value for merchants wanting wishlist + upsells without extra subscriptions.

Q: If a merchant already uses Klaviyo and a loyalty app, which wishlist should they choose?

• If Klaviyo integration is important, WC lists Klaviyo/Mailchimp integration on enterprise plans, which may simplify workflows. However, merchants should compare the total number of apps and consider whether consolidating wishlist and loyalty into a single platform would improve data flow and reduce complexity.

Q: How does an all-in-one platform compare to specialized apps like WC and GP?

• All-in-one platforms trade off some specialized depth for consolidated features and unified data. That trade-off often pays off when merchants need loyalty, referrals, reviews, and wishlists to work together. An integrated platform reduces app fatigue, simplifies analytics, and can be better value for merchants replacing multiple single-function subscriptions. For merchants interested in exploring that route, consider how to consolidate retention features and examine case studies of brands that used integrated retention tools to scale.