SWishlist vs. Wishlist Rocket: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a frequent and surprisingly consequential decision for Shopify merchants. Wishlists do more than hold saved items — they influence discovery, recovery, and repeat purchase activity. Merchants face a choice between focused, light-weight tools and more feature-rich solutions that add marketing automation and reporting.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who need a lightweight, budget-friendly wishlist that’s easy to install and customize. Wishlist Rocket is better suited to stores that want built-in marketing triggers (reminders, back-in-stock alerts) and more out-of-the-box commerce functionality like instant checkout from the wishlist. For merchants who want to reduce app bloat and get a unified retention strategy across loyalty, referrals, reviews and wishlist, a consolidated platform like Growave often provides better value for money.

This post offers an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist and Wishlist Rocket to help merchants decide which app aligns with their goals. It also examines how consolidating wishlist functionality into an integrated retention stack can reduce tool sprawl and improve long-term customer value.

SWishlist: Simple Wishlist vs. Wishlist Rocket: At a Glance

Deep Dive Comparison

Product Positioning and Developer Background

SWishlist: Simple Wishlist

SWishlist positions itself as a simple and elegant wishlist utility. The app emphasizes a seamless shopper experience: adding favorites, sharing curated lists, and extensive design customization to match store themes. SoluCommerce markets the app as lightweight and easy to install, with API support for custom integrations.

Wishlist Rocket

Wishlist Rocket frames itself as a fast, beautiful wishlist with a focus on conversion-driving features. Artos Software highlights compatibility with all Shopify themes, mobile-first design, and built-in marketing triggers — automatic wish reminders, back-in-stock alerts, and even instant checkout directly from the wishlist popup.

Both apps have high Shopify store ratings (4.9) and solid review counts (SWishlist: 106; Wishlist Rocket: 146), indicating strong customer satisfaction. The slightly higher number of reviews for Wishlist Rocket suggests wider adoption or a longer presence in the market.

Core Feature Comparison

Discussing features in practical terms helps clarify which app suits which kind of merchant.

Wishlist Creation & Customer Experience

SWishlist focuses on a straightforward wishlist flow: clear "Add to Wishlist" actions, shareable lists, and customizable appearance. It’s designed so customers can save items and return later. The sharing feature is useful for gifting scenarios and social sharing.

Wishlist Rocket includes the same basics but includes more commerce-friendly touches: collection and home page buttons, a floating access point, and an attractive wishlist popup. Crucially, Wishlist Rocket supports instant checkout from the wishlist popup — reducing friction for impulse and saved purchases.

Practical takeaway:

• Choose SWishlist if the goal is a clean, simple saved-items experience with sharing and visual customization.
• Choose Wishlist Rocket if the wishlist must double as a fast path to conversion via instant checkout.

Mobile Experience

Both apps advertise mobile-first interfaces. Wishlist Rocket explicitly markets a mobile-friendly “Add to Wishlist” button and popup UI, while SWishlist allows extensive customization to match a mobile theme. In practice, Wishlist Rocket’s popup and floating access points reduce taps on small screens, which can increase conversion from saved items.

Sharing & Social Features

SWishlist highlights wishlist sharing as a core feature — shoppers can share lists with friends. Wishlist Rocket supports wishlist access via menu or floating button and implies shareability, but SWishlist’s messaging suggests sharing is a deliberate focus.

Checkout & Conversion Flow

Wishlist Rocket gains an edge by enabling instant checkout from the wishlist interface. This is a direct conversion acceleration feature that converts saved interest into immediate sales without navigating back to product pages. SWishlist doesn’t emphasize an integrated checkout button as a primary feature.

Marketing Automations (Reminders, Alerts)

Wishlist Rocket includes automatic wishlist emails and SMS alerts, back-in-stock notices, and low-stock urgency triggers. These features turn wishlists into active remarketing channels. SWishlist’s documentation and plan details emphasize statistics and customization, but do not advertise built-in reminder automations as a core capability. For merchants that rely on wishlist-triggered messaging, Wishlist Rocket may reduce the need for an external email automation workflow.

Reporting & Analytics

Both products provide reporting features. SWishlist’s Premium plan includes "unlimited access to all statistics," indicating advanced analytics on paid tiers. Wishlist Rocket lists "reports" in its free plan and offers export capabilities on paid tiers. Wishlist Rocket’s reports tend to be focused on wishlist activity and conversion of saved items, while SWishlist’s premium analytics aim to provide unlimited access to metrics across languages and usage volumes.

Installation, Setup & Theming

Ease of Installation

Both apps advertise easy installation and theme compatibility. Wishlist Rocket explicitly states compatibility with all Shopify themes and no-coding setup; SWishlist offers free setup up to 2 themes on the Free plan, which helps merchants avoid custom work.

Customization & Styling

SWishlist emphasizes the ability to "Customize everything to perfectly match your store," which appeals to merchants who prioritize brand consistency. Wishlist Rocket also offers design controls — particularly for the mobile-friendly wishlist popup and button — but the emphasis is more on conversion-focused UI elements rather than exhaustive style control.

Practical takeaway:

• Stores with bespoke themes or strong branding requirements may prefer SWishlist’s customization flexibility.
• Stores prioritizing rapid rollout and conversion-ready styles may prefer Wishlist Rocket’s designed popups and no-code setup.

Pricing and Value Assessment

Pricing is a major decision driver. Both apps offer a free tier with limits, and paid tiers that unlock more capacity and features.

SWishlist Pricing

• Free: 300 wishlist additions per month, 2 frontend languages, free setup for up to 2 themes, support within 24–48 hours.
• Basic ($5/mo): 7,000 additions/month, 7 frontend languages, support within 12–24 hours, includes Free plan features.
• Premium ($12/mo): Unlimited wishlist additions, support for 20 languages, unlimited statistics, top-priority support.

SWishlist’s pricing is competitive and affordable. The tiered language support is useful for international stores. The Premium plan’s unlimited additions and deep stats make it attractive for stores that are scaling wishlists and want predictable costs.

Wishlist Rocket Pricing

• Free: Add-to-wishlist button, mobile-ready wishlist, reports, reminders and back-in-stock alerts, 100 wishlisted items/mo.
• Plus ($10/mo): Wishlist icon in menu, guest wishlisting, export reports, no branding, full setup and live chat support, unlimited wishlisted items/mo.

Wishlist Rocket’s Free plan includes marketing alerts, which is a strong value proposition for early-stage stores. The Plus plan at $10/mo removes limits and branding while adding support and exportability.

Value for Money

Terminology note: rather than saying "cheaper," assess "value for money."

• SWishlist provides strong value for money for stores prioritizing unlimited additions at a low price point ($12/mo) and multi-language support. If a merchant needs extensive language coverage and a low per-month spend, SWishlist is appealing.
• Wishlist Rocket provides strong value for money when notifications, reminders, and instant checkout are priorities — these features can directly boost conversion and reduce lost revenue from saved-but-unpurchased items.

Considerations for selection:

• For minimal monthly spend and basic wishlist functionality with strong internationalization, SWishlist is likely the best value.
• For mid-range budgets where wishlist-driven re-engagement and immediate checkout increase revenue, Wishlist Rocket is better value, given its reminder and conversion features.

Integrations & Extensibility

API and Integrations

SWishlist lists "Works With: API," implying merchants can connect wishlist data to external systems or custom flows. This is useful for merchants who have a developer resource and want to wire data into a CRM, email platform, or custom analytics.

Wishlist Rocket doesn’t explicitly list third-party integrations in the data provided. Its emphasis on built-in alerts suggests it handles much of the wishlist-to-marketing path internally, which reduces the need for external integrations but limits flexibility.

Apps & Platform Compatibility

When wishlist data needs to feed broader lifecycle marketing, native integrations matter. SWishlist’s API opens possibilities to connect wishlist events to email/SMS platforms; however, merchants without development resources may find Wishlist Rocket’s built-in alerts preferable.

Support and Documentation

Both apps provide support, but service levels differ by plan.

• SWishlist Free plan: support within 24–48 hours. Basic: 12–24 hours. Premium: top priority support.
• Wishlist Rocket Plus: full setup and live chat support. Free includes essential features but likely less hands-on assistance.

Practical takeaway:

• Merchants who expect frequent customization or need app-assisted setup should budget for paid plans for either app. Wishlist Rocket’s live chat and setup support on the Plus tier is valuable for stores that want a hands-off setup process.

Security, Privacy & Data Ownership

Wishlist data often contains customer identifiers, emails for alerts, and product interest. Both apps operate within Shopify's environment and must comply with Shopify's platform rules. Merchants should confirm:

• How wishlist data is stored
• Whether customer emails are retained for alerting and how consent is managed
• Data exportability (Wishlist Rocket offers export reports on Plus; SWishlist provides unlimited statistics with Premium)

Merchants in regulated jurisdictions should confirm app privacy policies and ask support about retention, deletion, and exportability.

Performance and Theme Impact

Lightweight wishlists reduce theme load. SWishlist emphasizes simplicity and minimal footprint. Wishlist Rocket’s popup and instant checkout features add interactive components that may slightly increase theme resources, but both developers claim compatibility with Shopify themes.

When performance is a priority:

• Test both apps on staging or with a subset of traffic to gauge impact on page load and mobile responsiveness.
• Use browser dev tools or performance measurement apps to measure script size and load timing.

Use Cases and Merchant Recommendations

Below are practical recommendations for merchants based on common priorities.

• Merchant on a tight budget who needs a localized, customizable wishlist for an international audience: SWishlist (Basic or Premium) is a strong fit due to language tiers and low monthly cost.
• Merchant that wants wishlist-triggered revenue without additional marketing automation setup: Wishlist Rocket (Free or Plus) provides reminders, back-in-stock, and instant checkout out of the box.
• Merchant with developer resources who wants to centralize wishlist behavior and connect wishlist events to a broader marketing stack: SWishlist’s API may be preferable.
• Merchant that wants a one-stop, integrated lifecycle approach (loyalty, reviews, referrals, wishlist) to reduce monthly app count: consider an integrated platform (covered below).

Pros and Cons (Concise Bulleted Summaries)

SWishlist: Simple Wishlist

• Pros:
  • Low monthly cost, generous unlimited option at $12/mo
  • Strong multi-language support at higher tiers
  • Customization-first approach to match brand themes
  • API access for custom integrations
  • High user rating (4.9) with 106 reviews
• Cons:
  • No obvious built-in reminder/email/SMS automations in base plans
  • Support speed varies by plan (longer wait on Free/Basic)
  • May require development resources to connect to broader retention workflows

Wishlist Rocket

• Pros:
  • Built-in reminder and back-in-stock alerts (email/SMS)
  • Instant checkout from wishlist, reducing friction
  • No-code setup and mobile-first popup UI
  • Exports and guest wishlisting in Plus plan
  • High user rating (4.9) with 146 reviews
• Cons:
  • Free plan limits to 100 wishlisted items/mo, which can be restrictive
  • Less emphasis on multi-language coverage in provided data
  • May be less flexible for deep custom integrations

Migration & Switching Considerations

If switching between these wishlist apps, consider:

• Exporting wishlist data (Wishlist Rocket Plus supports exports; SWishlist Premium offers unlimited statistics—confirm exact export formats).
• Updating theme code and buttons to avoid duplicate "Add to Wishlist" elements.
• Communicating to customers if reminders or alerts are changing (for example, if moving from an app that sends reminders to one that doesn’t, or vice versa).
• Testing the new app in a staging environment, checking mobile behavior, and verifying analytics tracking.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is the slow but sure increase in maintenance cost, cognitive overhead, and integration complexity that comes with stacking many single-purpose apps. For merchants who rely on separate apps for wishlist, loyalty, referrals, and reviews, the following issues commonly occur:

• Overlapping functionality, where multiple apps try to do similar things (and sometimes break each other).
• Fragmented customer data, making it hard to build coherent lifecycle campaigns.
• Growing monthly bills and inconsistent support SLAs across vendors.
• Additional work to maintain theme compatibility and app updates.

An integrated retention platform reduces these pain points by consolidating features into one system. Growave follows a "More Growth, Less Stack" philosophy: reduce the number of apps and centralize customer engagement tools.

What Growave Brings to the Table

Growave bundles wishlist functionality alongside loyalty, referrals, reviews and VIP tiers. That makes it possible to run coordinated campaigns without stitching events between separate apps. The combination of features is designed to increase retention, raise average order value, and improve customer lifetime value.

Key capabilities include:

• Customizable loyalty and rewards that drive repeat purchases to incentivize behavior across the buyer journey.
• Tools to collect and showcase authentic reviews and user-generated content for social proof.
• A built-in wishlist that works in tandem with loyalty and referral campaigns to turn saved interest into measurable revenue.
• Support for multi-language stores and enterprise use cases, including solutions for high-growth Plus brands and API/checkout extensions on advanced plans.

Growave consolidates the core retention levers so merchants can execute cross-channel tactics without maintaining multiple integrations.

How Consolidation Improves Outcomes

Consolidating wishlist, loyalty, referrals and reviews into a single platform creates immediate advantages:

• Unified customer profiles: wishlist items, reward balances, referral status, and review activity live together, enabling tailored messages that feel contextual and timely.
• Simplified automation: set reward earn rules, referral bonuses, or wishlist reminders from the same dashboard without replicating setup across vendors.
• Fewer theme conflicts: a single vendor is less likely to introduce conflicting scripts than three separate vendors.
• Predictable support and onboarding through one vendor, reducing time to value and avoiding finger-pointing between vendors.

If the goal is to increase retention and LTV, consolidation makes it easier to deliver incentive-driven campaigns (e.g., reward points for adding items to wishlist or bonus points for turning wishlists into orders).

Pricing & Value of Consolidation

A single integrated platform can look more expensive on the surface. However, a side-by-side comparison of combined costs and benefits often shows better value for money:

• Buying separate wishlist, reviews, and loyalty apps can quickly exceed the cost of an integrated platform while leaving gaps in cross-feature automation.
• Growave offers entry-level pricing that includes multiple retention features, reducing the per-feature cost.
• For merchants processing more volume or requiring advanced functionality, Growave’s Growth and Plus plans add enterprise features that replace several additional apps.

Merchants can evaluate the total monthly spend of current stack vs. Growave plans to quantify cost-savings and operational efficiencies. For quick evaluation, merchants can compare stack costs to Growave’s plans that replace multiple apps and decide whether consolidation yields net savings and better growth outcomes.

Real-World Advantages When Replacing a Wishlist App with an Integrated Suite

• Wishlist events trigger loyalty actions: when a customer adds a product to a wishlist, the platform can award points or trigger referral incentives that accelerate conversion.
• Review-driven merchandising: customers who review items they had on a wishlist can be targeted with tailored recommendations, increasing upsell and cross-sell opportunities.
• Centralized analytics: measure the lifetime revenue generated by wishlists, loyalty programs, and referrals in one place to see which levers move retention metrics.

Explore customer stories and examples of stores that scaled retention with a consolidated approach on Growave’s customer stories from brands scaling retention.

Integrations and Platform Compatibility

Growave supports robust integrations across checkout, email platforms, and headless setups. For merchants on higher tiers or Shopify Plus, Growave offers specialized support and integrations — see solutions for high-growth Plus brands to verify enterprise capabilities. For merchants ready to try integrated features, Growave’s app can be installed directly from the Shopify ecosystem; see the platform listing to compare capabilities and install options via the Shopify App Store.

Support & Onboarding

An integrated platform simplifies onboarding and support. The platform provides onboarding resources for loyalty, reviews, referrals, and wishlist setup. For merchants who prefer a guided rollout, consider booking a hands-on session: Book a personalized demo to see how an integrated stack improves retention.

This direct demo allows merchants to see unified workflows — for example, how a wishlist trigger can automatically enroll a buyer into a rewards program, or how review collection can be incentivized with loyalty points.

How to Decide: Keep a Single-Purpose Wishlist or Move to a Suite?

Consider these questions:

• Are multiple tools currently duplicating functionality or creating data silos?
• Is there a need to run cross-feature campaigns (e.g., reward points for wishlist actions)?
• Are monthly costs stacking up beyond the expected ROI of each individual app?
• Are there integration or maintenance burdens (theme conflicts, script bloat, inconsistent support)?

If the answer to these is "yes" or "maybe," evaluating an integrated alternative makes sense. Review Growave’s plans that replace multiple apps to estimate potential savings and operational benefits.

Hard CTA (early): Book a personalized demo to see how an integrated stack improves retention. Book a personalized demo to see how an integrated stack improves retention.

Migration Checklist: Moving From a Wishlist App to an Integrated Platform

When planning a migration, follow these steps to reduce risk:

• Audit current wishlist usage: export wishlisted items and user identifiers if possible.
• Map overlapping features (e.g., reminders on Wishlist Rocket) and match them to the integrated platform’s equivalents.
• Create a rollback plan: ensure the ability to re-enable the previous wishlist if unexpected issues arise.
• Test the integrated wishlist in a staging theme, checking mobile UX, instant checkout flow, and any integrations with email/SMS platforms.
• Announce changes to customers if necessary, especially if moving from an app that sent frequent alerts to an app that won’t (or vice versa).
• Measure before-and-after KPIs: wishlist-to-order conversion rate, uplift from reminders, changes in average order value and repeat purchase rate.

Growave’s onboarding resources and demo sessions can shorten migration time and reduce errors. Compare the migration benefits and support options on the Growave app listing in the Shopify App Store.

Final Comparison Summary

• SWishlist: Simple Wishlist (SoluCommerce) is a lightweight, customizable wishlist focused on sharing, theme matching, and language support. It’s excellent for merchants who want a focused tool with predictable low-cost tiers and API access for custom integrations.
• Wishlist Rocket (Artos Software) brings wishlist-driven marketing to the table with built-in reminder and back-in-stock alerts and instant checkout — making it a strong choice for merchants who want to use wishlists as a conversion and re-engagement channel with minimal additional setup.
• Both apps have strong user satisfaction (4.9 ratings), with Wishlist Rocket having a slightly larger review base (146 vs. 106), which may reflect broader adoption for its feature set.

If the goal is growth through retention across multiple channels (loyalty, referrals, reviews, wishlist), consolidating into a single platform reduces friction, eliminates data silos, and improves long-term ROI. Explore Growave’s plans that replace multiple apps and learn how the platform integrates wishlist with loyalty and reviews to increase customer lifetime value.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wishlist Rocket, the decision comes down to priorities. Choose SWishlist if the priority is a low-cost, highly customizable wishlist with multi-language support and API access for developers. Choose Wishlist Rocket if the priority is built-in reminder and back-in-stock automations and a conversion-focused wishlist that supports instant checkout.

For merchants looking to go further — to improve retention, reduce app sprawl, and coordinate loyalty, referrals, and reviews with wishlist behavior — an integrated platform often provides better value for money. Consolidation simplifies data, reduces maintenance, and opens richer cross-feature campaigns.

Start a 14-day free trial to explore Growave's unified retention stack. Start a 14-day free trial to explore Growave's unified retention stack.

Additional resources:

• Compare how to consolidate retention features and reduce tool sprawl.
• See examples of how brands use integrated loyalty, referrals and wishlist in the customer stories from brands scaling retention.
• Learn more about how to collect and showcase authentic reviews and amplify social proof.
• Explore detailed functionality for loyalty and rewards that drive repeat purchases.
• For enterprise merchants, review solutions for high-growth Plus brands.

FAQ

• How do SWishlist and Wishlist Rocket compare on reminders and back-in-stock alerts?
  • Wishlist Rocket includes automatic wishlist reminders and back-in-stock alerts as part of its core offering, even on the free plan. SWishlist does not prominently advertise built-in reminder or SMS automation; merchants relying on wishlist-triggered messaging may need an additional email/SMS integration or to use SWishlist’s API to build that flow.
• Which app is better for international stores?
  • SWishlist explicitly structures its pricing around multilingual support (2 languages on Free, 7 on Basic, 20 on Premium), making it an attractive option for international stores that need front-end localization. Wishlist Rocket supports multi-language in practice but does not highlight tiered language support in the data provided.
• Can wishlist functionality replace loyalty or referral programs?
  • A wishlist is a useful conversion and engagement tool but does not replace the strategic benefits of loyalty and referral programs. For merchants that want cross-feature campaigns (e.g., points for wishlist actions), an integrated platform is typically more effective than standalone wishlist apps.
• How does an all-in-one platform compare to specialized apps?
  • An all-in-one platform centralizes customer data and campaign logic, making it easier to run coordinated retention strategies and avoid integration overhead. Specialized apps can be lighter and sometimes less expensive initially, but they increase maintenance and data fragmentation over time. For stores focused on long-term retention and LTV growth, consolidation often provides better operational efficiency and value.