SWishlist vs. WC Wishlist Club: In-Depth Comparison

Introduction

Choosing the right wishlist app is one of the small decisions that can have an outsized effect on engagement, repeat purchases, and overall customer experience. Shopify merchants face thousands of single-purpose apps that promise similar benefits: increase conversions, reduce cart abandonment, and re-engage browsers. The real challenge is balancing features, integrations, and long-term value without multiplying the number of apps in the store.

Short answer: SWishlist: Simple Wishlist is a strong pick for merchants who want a lightweight, no-friction wishlist that’s easy to install and low-cost to run. WC Wishlist Club is better suited for merchants who need richer automation (price-drop and back-in-stock alerts), email reminders, and tighter marketing integrations. For merchants who want to avoid tool sprawl and maximize retention across loyalty, reviews, referrals, and wishlists, a unified platform like Growave often delivers better value for money.

This article provides a feature-by-feature, impartial comparison of SWishlist: Simple Wishlist (SoluCommerce) and WC Wishlist Club (WebContrive). The goal is to help merchants identify which app matches specific business needs and where a single integrated retention platform can outperform multiple single-purpose apps.

SWishlist: Simple Wishlist vs. WC Wishlist Club: At a Glance

Feature-By-Feature Comparison

Core Functionality: Wishlist Basics

Adding, Saving, and Sharing Items

SWishlist: Simple Wishlist focuses on straightforward wishlist mechanics: customers can mark favorites and save them to a list. The emphasis is on seamless product addition and front-end customization. The Free plan supports up to 300 wishlist additions per month, which is useful for very small stores or testing the feature without investment.

WC Wishlist Club also allows customers to save items but positions itself as a fuller engagement tool: it supports guest and multiple wishlists, social sharing, and unlimited wishlist items across plans. That unlimited capacity removes usage constraints for stores with high product volumes or active customer accounts.

Why this matters: For stores that sell high-ticket or giftable items, sharing and multi-wishlist capabilities are more valuable. For stores simply wanting a visible “save for later” affordance, a lean solution like SWishlist covers the need.

Customization and Visual Fit

SWishlist markets deep visual customization as a differentiator: theme matching and storefront language options (2 languages on Free, up to 20 on Premium). Merchants who care about pixel-perfect buttons and consistent UI will appreciate the focus on theme integration and storefront language support.

WC Wishlist Club supports UI placement across home, collection, and product pages and provides customizable emails. It is also able to support headless or enterprise designs on higher tiers, which helps stores with heavily branded experiences.

Takeaway: Both apps support customization, but SWishlist emphasizes theme matching and localized storefronts; WC Wishlist Club emphasizes distribution of wishlist icons across the store and email customization.

Advanced Features & Reacquisition Signals

Price Drop, Back-in-Stock, and Restock Alerts

This is a core area where the two apps differ. WC Wishlist Club includes price-drop, restock, and back-in-stock alerts as native features across plans. Those signals help recover potential lost sales by reactivating customers when a product becomes attractive again. Importantly, WC pairs these alerts with automated email reminders, which can directly influence average order value (AOV).

SWishlist does not emphasize price-drop or restock alerts in its main feature set. Its focus is on wishlist creation, sharing, and basic notifications. For stores that rely heavily on inventory-driven sales events, WC’s alerts provide a measurable lever to entice repeat visits.

Practical outcome: Stores with frequent sales, dynamic pricing, or inventory-driven demand will extract more value from WC Wishlist Club’s alert suite.

Email Reminders and Marketing Automation

WC Wishlist Club includes automated wishlist reminder emails. It also lists integrations with Klaviyo and Mailchimp at higher tiers, enabling merchants to tie wishlist events into broader lifecycle flows.

SWishlist offers basic support and statistics on higher tiers, but lacks the same degree of email automation integrations out of the box. Merchants who want to run complex remarketing sequences, abandoned wishlist flows, or cross-campaign experiments will find WC’s integrations more immediately usable.

Operational note: If a store already has a sophisticated ESP and a team that builds automation, WC saves time by shipping wishlist events directly to email platforms. SWishlist requires custom integration via API for similar workflows.

Guest, Multiple, and Share Wishlist Options

Both apps support wishlist sharing and multiple wishlists, but WC highlights guest access explicitly and places more emphasis on multi-wishlist workflows. Guest wishlists allow non-logged-in users to use wishlists, which can improve conversion among casual browsers who don’t want to create an account.

SWishlist provides sharing capabilities and multi-language support, but its Free plan limits usage by additions per month. The Basic and Premium plans expand capacity.

Decision factor: Guest wishlist support and multi-wishlist workflows are small UX features that can increase engagement—especially for stores where customers browse on mobile and expect quick interactions.

Integrations & Data Flow

Marketing Platform Compatibility

WC Wishlist Club lists built-in integrations with Klaviyo and Mailchimp and signals for external platforms. That makes it straightforward to incorporate wishlist events into email flows and SMS triggers, which is a big advantage for merchants already invested in email automation.

SWishlist exposes an API, allowing custom integrations. API support enables flexibility but requires development work or middleware to connect to existing ESPs. For merchants without developer support, the lack of pre-built integrations can be a bottleneck.

Practical guidance: If a store uses Klaviyo or Mailchimp and needs quick integrations, WC reduces implementation time. If a store prefers custom solutions or wants to integrate into a bespoke stack, SWishlist’s API offers flexibility—but at the cost of developer time.

Platform Compatibility and Headless Use

WC’s Enterprise tier includes headless integration and export/import features, indicating readiness for complex storefront architectures. SWishlist supports multiple themes and languages and provides API access, but headless-specific options are not emphasized.

Conclusion: WC scales more clearly into enterprise and headless use cases on its higher tiers.

UX, Performance, and Storefront Impact

Loading Performance and Code Footprint

Lightweight wishlist apps are less likely to affect page speed. SWishlist’s core value proposition is simplicity; merchants can expect a minimal code footprint and straightforward implementation across themes. That’s valuable for conversion-focused merchants where load time matters.

WC—given its additional features like real-time alerts and automations—may include more scripts and background processes. The difference is not necessarily large, but stores should monitor performance, especially on mobile.

Recommendation: Run a simple A/B test and assess page speed metrics pre- and post-installation, particularly for mobile users.

Mobile and Cross-Device Experience

Both apps offer features aimed at mobile shoppers. WC’s guest wishlist is a plus for mobile-first customers who are browsing without logging in. SWishlist’s focus on simple, fast interactions is also mobile-friendly.

UX tip: Ensure wishlist icons and CTAs are visible, accessible, and usable on smaller viewports. The best wishlist drives behavior with minimal cognitive load.

Analytics and Reporting

Built-In Insights

SWishlist’s Premium tier advertises “unlimited access to all statistics,” which suggests some level of backend analytics. However, the specifics of reporting (behavioral funnels, conversion from wishlist to cart, revenue attributable to wishlist) are not detailed.

WC Wishlist Club touts “insightful analytics” and live tracking of product and user wishlists. It also includes import/export, which aids deeper analysis in external BI tools.

What merchants want: The ability to measure wishlist-driven conversions, revenue influenced by alerts, and which items are consistently wishlisted. If an app’s analytics are superficial, merchants will end up exporting data and reconstructing insights elsewhere.

Operational recommendation: Evaluate the reporting dashboards during a trial and validate whether the metrics required for decision-making are present.

Pricing & Value For Money

Pricing is a common deciding factor. Both apps position low-cost monthly plans to capture small to medium merchants, but their value propositions differ.

SWishlist Pricing Snapshot:

• Free: 300 wishlist additions/month, 2 languages at storefront, free setup up to 2 themes, support within 24-48 hours.
• Basic ($5/month): 7,000 wishlist additions/month, 7 languages, all Free features, support within 12-24 hours.
• Premium ($12/month): Unlimited additions, 20 languages, unlimited stats, top-priority support.

WC Wishlist Club Pricing Snapshot:

• Basic ($4.99/month): Unlimited wishlist, back-in-stock/price-drop alerts, wishlist reminders, import/export, guest/share/multi-wishlist, customizable emails.
• Pro ($9.99/month): All Basic features (duplicate description).
• Advance ($14.99/month): All Basic features (duplicate description).
• Enterprise ($24.99/month): Advanced features + headless integration, Klaviyo/Mailchimp integration, custom design, and feature builds.

Interpretation:

• SWishlist’s free tier is useful for testing, but the cap on additions may be restrictive for stores with moderate catalog traffic.
• WC offers unlimited wishlist items at the baseline price and includes alerts and email features that can directly influence revenue—resulting in stronger ROI for merchants who use those features.
• SWishlist provides strong language and theme support at low cost, which benefits multi-language stores with tight budgets.

Value-for-money framing:

• SWishlist represents a lower friction, lower-cost entry point for basic wishlist needs.
• WC tends to offer more direct revenue-capture features (alerts and emails) at slightly higher prices, which can translate into better ROI for stores that leverage those automations.

Support & Onboarding

Response times and onboarding support are practical elements often overlooked until issues arise.

SWishlist advertises support windows: Free plan support within 24-48 hours; Basic 12-24 hours; Premium top priority. It also provides free setup up to two themes on the Free plan, which is an unusual but helpful inclusion.

WC’s support details are less prescriptive in the core listing, but enterprise plans include custom builds and design work. WC’s value is more on enabling integrations with ESPs; its onboarding usually involves assisting with alert setup and email template customization.

Recommendation: For merchants that lack developer resources, confirm support scope and whether theme setup assistance is included. SWishlist’s explicit free setup for limited themes is a real convenience for smaller merchants.

Use Cases: Which App Fits Which Merchant?

Both apps are high-quality—but merchant needs differ. Below are clear use cases to help match store profile to app strengths.

• Stores on a tight budget that need a simple wishlist widget and minimal setup:
  • Consider SWishlist: Simple Wishlist. The Free and $5 plans allow fast testing with low upfront cost. The emphasis on easy installation and theme matching reduces the need for dev time.
• Merchants who rely on sales events, limited inventory, or dynamic pricing:
  • WC Wishlist Club is likely a better fit. The built-in price-drop and back-in-stock alerts, plus email reminders, turn passive wishlists into active purchase triggers.
• Brands that want immediate integration with Klaviyo / Mailchimp for lifecycle marketing:
  • WC Wishlist Club reduces integration time and helps incorporate wishlist events into existing flows.
• Stores planning to scale into headless or enterprise architectures:
  • WC’s Enterprise tier supports headless integration and custom feature builds, which helps high-growth merchants moving toward complex stacks.
• Merchants who prefer fewer apps and want a combined retention strategy:
  • Evaluate integrated platforms like Growave early in the selection process; consolidating wishlist, loyalty, referrals, and reviews into one solution can be a meaningful efficiency gain.

Migration, Implementation & Testing Considerations

Switching or adding a wishlist should be treated as a small product experiment. The technical and business considerations matter:

• Data Migration: If moving from one wishlist app to another, verify whether import/export is supported. WC supports import/export; SWishlist offers an API that can be used for migration but may require developer effort.
• Theme Changes: Confirm whether theme support or setup is included. SWishlist’s free setup up to two themes reduces friction for small merchants.
• Tracking & Attribution: Define how wishlist-driven conversions will be tracked. Ensure events are sent to analytics and to the ESP so revenue attribution is accurate.
• Performance Testing: Measure page speed and Lighthouse metrics before and after installation. If third-party scripts raise load time, negotiate asynchronous loading or seek code optimization.
• A/B Testing: Run an A/B or cohort test to measure wishlist impact on conversion rate, AOV, and repeat purchase rate. Track how many wishlisted items convert and which alerts lead to revenue.
• Team Readiness: Make sure marketing and customer success teams understand available automations (e.g., price-drop emails) and own the content and cadence.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often feel the cost and complexity of managing many single-purpose apps. Each app adds configuration, billing cycles, and potential integration fragility. This “app fatigue” reduces agility and makes retention programs harder to coordinate.

App fatigue manifests as:

• Multiple billing lines and overlapping functionality.
• Fragmented customer data across dozens of tools.
• Increased development debt and longer launch cycles for campaigns.
• Conflicting experiences for customers who interact with multiple disjointed widgets and emails.

An all-in-one retention platform addresses these pain points by consolidating functionality. Growave’s philosophy—More Growth, Less Stack—focuses on combining wishlist, loyalty, referrals, reviews, and VIP tiers into one integrated suite. By reducing the number of separate tools, merchants can consolidate data, reduce integration points, and build consistent customer journeys.

Key benefits of consolidating retention features:

• Single customer profile that captures loyalty points, wishlist behavior, referrals, and reviews.
• Unified automations and triggers, making it simpler to personalize messages and offers.
• Fewer compatibility issues and faster launch cycles.
• One billing relationship and centralized support.

Growave’s suite includes loyalty and rewards, referral programs, reviews & UGC, wishlists, and VIP tiers. Merchants can build loyalty and rewards that drive repeat purchases and use that same customer data to inform wishlist-driven campaigns. For stores prioritizing social proof, Growave enables merchants to collect and showcase authentic reviews while using wishlist behavior to highlight trends and top-saved items.

Consolidation also affects integrations: rather than connecting each wishlist and rewards app to an EMS and multiple analytics tools, Growave integrates with common platforms and storefront flows. Merchants can consolidate retention features on a single plan and reduce time spent maintaining middleware.

Additional reasons merchants choose an integrated platform:

• Consistent loyalty triggers tied to wishlist actions (e.g., reward points for first wishlist share).
• Ability to surface user-generated content alongside wishlists to increase confidence.
• Centralized analytics showing how wishlist behavior interacts with loyalty and referrals.

Install and trial pathway: Merchants who want to move away from tool sprawl can install Growave to replace multiple apps and consolidate programs under one vendor. For teams that prefer a demo before commitment, Book a personalized demo to review how the platform maps to current workflows and retention KPIs.

Growave Pricing and Plans

• The platform offers multiple plans to suit early-stage stores and enterprise merchants, enabling a path from basic retention programs to a fully-customized loyalty stack. Merchants can compare Growave plans and pricing to find the right fit for orders and expected scale.
• For teams focused on loyalty, the suite’s loyalty and rewards that drive repeat purchases can be combined with wishlist data to create targeted re-engagement flows.
• Stores prioritizing product social proof will benefit from how Growave helps merchants collect and showcase authentic reviews while keeping the wishlist behavior in the same system.

Why this approach delivers better value for money

• Multiple single-purpose apps often duplicate features (e.g., email reminders in several tools). An integrated platform streamlines functionality and eliminates duplicate subscriptions.
• When loyalty, reviews, wishlists, and referrals share the same dataset, segmentation and personalization become easier and more powerful.
• Support and upgrades are consolidated under a single vendor relationship, reducing coordination overhead.

For merchants exploring consolidation, check whether the pricing and feature mix align with expected KPIs such as retention rate, repeat purchase rate, and lifetime value. The best case for consolidation is when the incremental cost of switching yields fewer subscriptions and greater revenue impact.

Book a personalized demo to see how a unified retention stack improves retention and reduces complexity.

Implementation Roadmap: Choosing, Testing, and Scaling

Choosing a wishlist solution is not purely a technical decision—business objectives must guide the selection. Below is a suggested roadmap for selecting and scaling either a specialized wishlist app or an integrated retention suite.

Phase: Decide

• Clarify objectives: reduce cart abandonment, increase AOV, gather purchase intent signals, or support gifting behavior.
• Define success metrics: conversion uplift from wishlisted items, revenue from alerts, and repeat purchase lift.

Phase: Trial and Evaluate

• Install the app on a duplicate theme or hidden environment where possible.
• Confirm basic functionality: add-to-wishlist, share flows, and guest behavior.
• Test email sequences and integration with the ESP or CRM.
• Monitor page speed and mobile UX impact.

Phase: Measure Impact

• Run a 4–8 week test to gather meaningful data.
• Track: wishlist adds, clicks from alert emails, conversion rate on wishlisted items, revenue tied to alerts, and changes in repeat purchase rate.

Phase: Decide Scale or Consolidate

• If wishlist generates measurable lift and can be supported with existing tools, consider WC for its automation or SWishlist for its simplicity.
• If fragmentation is evident and multiple single-purpose tools are in use, evaluate the ROI of consolidating into an integrated platform. Compare the cost of multiple subscriptions vs. one platform and the resulting operational savings.

Phase: Expand

• For merchants using an integrated platform: run loyalty campaigns tied to wishlist actions, leverage reviews for social proof, and deploy referrals to amplify reach.
• For merchants using a wishlist-only app: ensure pipeline for wishlist data into the CRM and build email automations to capitalize on signals.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and WC Wishlist Club, the decision comes down to scope and priorities. SWishlist excels as a streamlined, low-friction wishlist for stores seeking simplicity and low-cost testing. WC Wishlist Club is the stronger choice for merchants who want active re-engagement tools—price-drop and back-in-stock alerts, built-in email reminders, and ready-to-go integrations with major ESPs.

Both apps rate highly (each 4.9) and are well-reviewed (SWishlist: 106 reviews; WC Wishlist Club: 142 reviews), indicating healthy merchant satisfaction. The practical difference is feature depth and how those features tie into revenue-driven automations.

For merchants tired of managing multiple single-purpose apps, an integrated platform can reduce complexity while boosting retention outcomes. Growave brings wishlist, loyalty, referrals, reviews, and VIP tiers into one suite so merchants can focus on growth rather than app maintenance. Compare plans, features, and pricing and consider consolidating retention controls by visiting Growave’s pricing page to compare Growave plans and pricing and see how the platform can replace multiple subscriptions. Merchants can also install Growave to replace multiple apps to reduce integration friction and consolidate data.

Start a 14-day free trial to see how a unified retention stack reduces tool sprawl and drives repeat purchases.

FAQ

What are the practical differences in revenue impact between the two apps?

• WC Wishlist Club includes price-drop and back-in-stock alerts and automated wishlist reminder emails. That makes it more effective at converting wishlists into purchases without additional tooling. SWishlist is focused on the interface and ease of use; converting those signals into revenue typically requires connecting to other marketing tools or using the API for custom automations.

Which app is better for stores that use Klaviyo?

• WC Wishlist Club includes integration with Klaviyo, which streamlines the process of adding wishlist events to lifecycle flows. SWishlist provides an API that can be used to send events to Klaviyo, but it requires development work or middleware.

How does an all-in-one platform compare to specialized wishlist apps?

• An integrated platform like Growave eliminates fragmented data and duplicate functionality by combining wishlist, loyalty, referrals, and reviews. This consolidation makes it easier to create coordinated campaigns (for example, rewarding wishlist shares or using wishlist data for VIP segmentation), simplifies billing, and reduces the operational overhead of maintaining multiple apps. Evaluate expected ROI, ease of migration, and whether unified analytics and automation justify consolidating.

If a store wants the lowest upfront cost to test wishlists, which is recommended?

• SWishlist’s Free plan allows up to 300 wishlist additions per month and includes theme setup for two themes, making it the lowest-friction option for testing wishlist functionality. For ongoing revenue capture through alerts and email, WC’s low-tier paid plans offer quicker time-to-value because of built-in automations.