SWishlist vs. Listr: An In-Depth Comparison

Introduction

Choosing the right wishlist tool is a common crossroads for Shopify merchants. A wishlist app can increase engagement, reduce cart abandonment, and generate purchase intent signals that turn browsers into buyers. Yet the Shopify App Store offers many specialized tools, and picking the one that matches business goals, technical constraints, and budgets requires clear, evidence-based comparison.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who want a lightweight, fast-to-launch wishlist with high user ratings and a very low price point. Listr: Wishlist + Reminder is better suited for merchants who prioritize reminder emails, price-drop alerts, and social proof features. For merchants seeking a single, integrated retention stack that combines wishlists with loyalty, referrals, and reviews, an all-in-one platform often delivers better value for money than assembling point solutions.

This post provides a feature-by-feature, impartial comparison of SWishlist: Simple Wishlist and Listr: Wishlist + Reminder to help merchants decide which tool fits their needs. After the direct comparison, the analysis explains the limits of single-purpose apps and presents an integrated alternative that reduces tool sprawl and improves retention.

SWishlist: Simple Wishlist vs. Listr: Wishlist + Reminder: At a Glance

Feature Comparison

Core Wishlist Functionality

Add-to-Wishlist UX

The heart of any wishlist app is how users add items. SWishlist emphasizes seamless in-theme integration, so adding favorites feels native to the store experience. The app supports custom icons and theme styling to match storefront design, which helps reduce friction and maintains brand consistency.

Listr also provides customizable icons and a "no signup required" guest wishlist, lowering the barrier for casual shoppers. Listr’s focus on reminders and sharing means the UX often centers on building a behavior loop: add an item, receive reminder emails, come back to purchase.

How this affects merchants:

• Stores prioritizing brand-consistent experience and multi-language UX will appreciate SWishlist.
• Stores that aim to nudge intent into conversion using emails benefit from Listr’s email-first approach.

Wishlist Sharing & Guest Wishlist

Both apps support sharing wishlists, which can drive referral traffic and social conversions. SWishlist explicitly lists sharing as a core feature; its robust language support (up to 20 languages on paid plans) makes it a strong choice for cross-border stores.

Listr supports shareable wishlist links and guest wishlists, emphasizing quick sharing without account creation. This can increase shares but may reduce the merchant’s ability to attach the wishlist to a specific customer profile for later segmentation.

Practical implication:

• If gathering customer-linked wishlist data for targeted campaigns is a priority, SWishlist’s integration options and multilingual front-end are advantageous.
• If virality and ease of sharing are primary goals, Listr’s guest wishlist and share links can be more effective.

Wishlist Reminders & Price-Drop Emails

This is where the apps diverge most clearly. Listr positions automated reminders and price-drop notifications as core tools. The app can send daily, weekly, or monthly reminder emails and price-drop alerts when items go on sale. These features directly target one of the hardest conversion problems: turning saved intent into completed purchases.

SWishlist focuses on the wishlist UI and sharing, but its app description does not emphasize built-in reminder or price-drop email automation. Merchants using SWishlist who want reminder emails will likely need to pair it with a separate email platform or automation tool.

Considerations:

• Listr provides out-of-the-box lifecycle touchpoints that can drive short-term conversion lift.
• SWishlist delivers a smoother wishlist experience but requires additional apps or email automation to replicate Listr’s reminder-driven flows.

Customization & Theming

Both apps advertise customization, but SWishlist leans into theme integration and multi-language storefronts. Pricing tiers in SWishlist expand language availability and statistical access, which is valuable for localization and international stores.

Listr allows customizable icons, page layouts, and email templates on its premium plan — a useful feature for merchants that want to align reminder emails with brand voice without heavy developer work.

Practical advice:

• If design fidelity within the store is essential (font, iconography, translations), SWishlist offers greater flexibility on higher tiers.
• If creating on-brand, automated emails is a higher priority, Listr’s template customization reduces friction.

Analytics & Reporting

SWishlist’s Premium plan promises “unlimited access to all statistics.” That suggests more granular wishlist analytics for merchants who want to measure saved items, shared lists, and language-level performance.

Listr includes analytics and reports that track top-wishlisted products and wishlist activity, but its free plan is limited. The premium tier opens unlimited tracking and reporting as well as insights into price-drop-triggered behavior.

Implications:

• Stores that want ongoing analytics to optimize product merchandising and forecast demand will find value in both apps’ paid tiers, with SWishlist positioned around unlimited stats and multi-language splits.
• Merchants focused on converting saved items via price drops or reminders may prefer Listr’s reporting geared to those triggers.

Pricing & Value

Free Tiers

Both apps offer free tiers that lower the barrier to testing:

• SWishlist Free: 300 wishlist additions/month, 2 storefront languages, up to two free theme setups, and 24–48 hour support.
• Listr Free: Up to 100 items in wishlists, up to 100 wishlist emails, customizable icons and links, sharing via email and social.

These free plans allow small stores to trial core functionality. SWishlist’s free tier is more generous on monthly additions and theme setups, which helps stores with steady activity or multiple themes.

Paid Plans and Scalability

Paid tiers influence long-term value:

• SWishlist Basic ($5/month): 7,000 wishlist additions/month, 7 languages, faster support. Premium ($12/month): unlimited additions and up to 20 languages, access to full statistics, top-priority support.
• Listr Premium ($4.99/month): Removes limits, enables reminder emails (daily/weekly/monthly), price-drop emails, customizable email templates, and customizable wishlist page.

Both apps are inexpensive compared to many marketing apps and represent good entry value. However, the question is “value for money” rather than raw price.

Value considerations:

• SWishlist’s pricing focuses on scale (unlimited additions, multi-language support) and analytics, making it better value for stores with international traffic or high wishlist activity.
• Listr’s pricing unlocks behavioral automation that can generate near-term revenue by converting saved intent, representing better value for stores focused on converting wishlists via emails.

Avoiding hidden costs:

• Merchants must consider the cost of combining a wishlist app with a separate email automation or loyalty app. A low monthly fee for a single-purpose app may be misleading if additional apps are required for a complete retention strategy.

Value for Money

Both apps present solid entry points, but “better value for money” depends on merchant goals:

• For stores that primarily need a polished wishlist experience and internationalization, SWishlist delivers better value for money because it scales in wishlist volume and languages while keeping costs low.
• For stores looking to recapture intent and prompt immediate purchase behavior via reminders and price alerts, Listr is the better value because it includes conversion-driving automation at a low monthly price.

Integrations & Ecosystem

API and Third-Party Integrations

SWishlist lists "API" in the Works With field, suggesting developers can push or pull wishlist data for custom flows, CRM connections, or advanced integrations. That is important for merchants that want to connect wishlist events to email platforms, analytics, or backend systems.

Listr’s "Works With" field is not populated in the provided data. It emphasizes compatibility with product filter apps and social sharing, which helps for storefront UX but may complicate deeper integrations with email CRMs or loyalty systems unless custom work is available.

Real-world impact:

• Stores that require seamless data flow into tools like Klaviyo, Omnisend, or a headless backend will likely find SWishlist’s API more straightforward for building consolidated flows.
• Merchants without a developer or integration plan should verify Listr’s integration capabilities before committing if data flows are a priority.

Compatibility with Page Builders and Theme Apps

Listr states compatibility with product filter apps and provides customizable wishlist pages. That suggests it plays well with storefront customization and product discovery tooling.

SWishlist provides free setup for up to two themes and emphasizes customization, which usually includes straightforward support for major page builders and theme frameworks.

Recommendation:

• Test both apps in a staging theme to evaluate CSS and JavaScript conflicts, especially when using heavy page builders or advanced filtering apps.

Implementation & Support

Setup and Onboarding

SWishlist offers free setup for up to two themes even on the free plan, which reduces initial development friction. Support response times improve across plans — 24–48 hours on free, 12–24 hours on Basic, and top-priority support on Premium. That structured SLA is helpful for merchants launching quickly.

Listr’s documentation indicates configurable icons, email templates, and reminder schedules. The premium plan typically opens more advanced options. With fewer reviews and a smaller developer team, merchants should verify onboarding expectations and test email deliverability.

Advice:

• Merchants with limited developer resources will appreciate SWishlist’s theme setup offering.
• Merchants who prioritize testing reminder cadences should validate Listr’s email setup and deliverability during trial.

Support SLAs and Developer Resources

SWishlist lists explicit support windows tied to plan levels. Listr doesn’t show explicit SLA timings in the provided data; that does not mean support is poor, but it does necessitate direct verification.

When choosing an app, consider:

• Availability of setup help (free or paid)
• Documentation depth for troubleshooting
• Access to live support for mission-critical issues

Performance, Data & Privacy

Site Performance & Theme Compatibility

Any app that injects scripts or icons into storefronts can affect page load. Minimal, optimized widgets have a small footprint; poorly optimized apps can slow down product pages and checkout flows.

SWishlist’s focus on seamless integration and free theme setup suggests attention to performance and CSS/JS conflict resolution. Listr’s share and email features imply additional backend processes and tracking which, if implemented efficiently, should not impact front-end performance materially. However, merchant testing is required to confirm performance on specific themes.

Testing checklist:

• Measure page load before and after install using a staging environment
• Verify mobile responsiveness and theme compatibility
• Check for console errors and CSS collisions

Data Ownership & Privacy

Neither app’s provided description details data retention policies or GDPR compliance explicitly. Merchants should verify:

• How wishlist data is stored and exported
• Whether wishlist activity can be tied to customer profiles securely
• Email compliance and unsubscribe handling for reminder emails

For merchants operating in regulated markets, data portability and compliance are non-negotiable.

Use Cases & Merchant Profiles

Best For Small Stores / Budget-First

SWishlist Free or Basic plans are strong choices for small stores that need a branded wishlist without immediate email automation. The app scales in wishlist additions and languages and provides timely support as an included feature.

Listr Free is suitable for very small merchants who want to experiment with sharing and reminders up to the limits of the free tier.

Best For Growth Brands Seeking Conversions via Reminders

Listr Premium’s automated reminders and price-drop emails are built for merchants who expect saved items to turn into purchases with a nudge. Brands with frequent sales or price variability will find immediate ROI from price-drop alerts.

Not Ideal For…

• Merchants who need a full retention stack (loyalty, referrals, reviews). Both apps are single-purpose; building a full retention strategy will require additional tools.
• Stores that require enterprise-level support or headless checkout features. These apps are optimized for standard Shopify stores and may not provide the control needed by Plus or headless merchants.

Pros and Cons

SWishlist: Simple Wishlist — Pros

• High user rating (4.9) across 106 reviews.
• Generous free tier and clear pricing progression.
• Multi-language support up to 20 languages on Premium.
• Free theme setup for up to two themes.
• API access for custom integrations.
• Clear support SLA tiers tied to plans.

SWishlist: Simple Wishlist — Cons

• No built-in reminder or price-drop email automation in core features.
• Wishlist conversion flows may require additional email or marketing apps.
• Potential need for developer work to connect wishlist events to marketing platforms.

Listr: Wishlist + Reminder — Pros

• Native automated reminders (daily/weekly/monthly) to convert saved items.
• Price-drop emails that trigger when product prices fall.
• Guest wishlist and shareable links for viral sharing.
• Customizable email templates and wishlist pages on premium.
• Affordable premium starting price ($4.99/month) that enables conversion features.

Listr: Wishlist + Reminder — Cons

• Lower number of reviews (27) and lower aggregate rating (4.3).
• Integration details (API, third-party) are less explicit in public data.
• Free tier limits may impede testing in stores with moderate wishlist activity.
• Potential dependency on email deliverability and deliverability pre-flight checks.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve a focused problem quickly and cheaply. However, adding multiple single-point tools creates technical debt, increased subscription costs, and fragmented customer data. This phenomenon, often called app fatigue, leads to higher integration overhead, inconsistent customer experiences, and missed opportunities when behavior signals live in different systems.

Merchants chasing retention and lifetime value often face two choices:

• Stitch together multiple best-of-breed apps (wishlists, loyalty, referrals, reviews, emails), or
• Use an integrated solution that centralizes retention features into one platform.

Growave promotes a “More Growth, Less Stack” philosophy that reduces tool sprawl and consolidates retention capabilities. The platform combines loyalty, referrals, reviews, wishlist, and VIP tiers into a single product suite so merchants can manage programs and customer data without juggling multiple vendors.

Key reasons merchants consider consolidating:

• Centralized customer signals: wishlist saves, referral clicks, and review activity flow into one dataset that simplifies segmentation and automation.
• Fewer conflicts: one vendor maintaining cross-feature compatibility reduces theme and script conflicts.
• Single billing and predictable pricing: consolidating features can be better value for money than multiple small subscriptions.
• Faster ROI on retention: integrated programs tend to lift repeat purchase rates and average order value more consistently than isolated features.

Growave’s approach covers core retention elements:

• Loyalty and rewards designed to increase repeat purchases through points, coupons, and custom reward actions. Merchants can build loyalty and rewards that drive repeat purchases and align programs to customer lifetime value. This page includes examples and configuration options for reward structures and VIP tiers.
• Reviews and user-generated content to collect, moderate, and showcase authentic feedback. Merchants can collect and showcase authentic reviews across product pages and email flows, which boosts conversion and SEO.
• A built-in wishlist that ties saved items to customer profiles and loyalty behavior, enabling automated campaigns when an item goes on sale or a customer reaches a VIP milestone.
• Referrals and VIP tiers that turn satisfied customers into acquisition channels while rewarding top customers for loyalty.

Consolidation improves operational outcomes:

• Instead of exporting wishlist data to a third-party CRM and syncing reward activity elsewhere, an integrated platform keeps signals connected. That means a saved item can trigger loyalty points, an automatic reminder email, or a targeted push through the same platform without complex middleware.
• Merchants targeting enterprise growth can find relevant support and system capabilities by exploring solutions for high-growth Plus brands and enterprise-level offerings that include dedicated launch plans.

Cost and pricing considerations Growave presents tiered pricing that covers multiple retention features within single plans. Merchants can compare plans and evaluate whether consolidating multiple subscriptions into one offers better ROI through lower combined costs and reduced engineering time. For a quick comparison, merchants can review options to consolidate retention features and see how multiple features are packaged together in one monthly fee.

Why integrated wishlist + loyalty + reviews outperforms point solutions in many cases

• Richer segmentation: when wishlist saves are combined with purchase history and review behavior, merchants can create precise segments for re-engagement campaigns.
• Unified A/B testing: testing the impact of reminder cadence, loyalty incentives, and review prompts is simpler when the tools are in one platform.
• Reduced latency: real-time signals (e.g., a price drop or reward unlock) trigger immediate, consistent actions without bridged APIs.

Evidence of scale and reliability Growave has a substantial install base and user feedback—1,197 reviews with a 4.8 rating—indicating broad merchant adoption and satisfaction. For merchants that require enterprise-level support or Shopify Plus capabilities, Growave provides dedicated options such as headless API access, checkout extensions, and design support for loyalty pages. For examples of brands implementing these features, explore customer stories and learn how merchants use integrated retention to scale.

How consolidation reduces technical risk

• Fewer third-party scripts on product and cart pages reduces the chance of layout and checkout conflicts.
• One platform responsible for cross-feature compatibility reduces debugging time and support hand-offs.
• Built-in integrations with major email and support platforms streamline marketing workflows.

Compare the alternative to single-purpose apps

• For merchants who only need a simple wishlist and nothing else, a single-purpose app like SWishlist provides immediate value at lower cost.
• For merchants who expect to run loyalty campaigns, collect reviews, convert wishlists with email flows and track everything centrally, an integrated solution typically delivers better long-term value and fewer operational headaches.

For merchants evaluating the trade-offs, a pragmatic approach is to start with core retention outcomes (reduce churn, increase repeat purchases, increase AOV), estimate the monthly cost of required point solutions, and run a short experiment to test whether consolidation reduces friction and improves those metrics. The Growave pricing page can help evaluate plan options and expected ROI for combined features; merchants can compare plans to see if consolidating tools offers better value for money and fewer integration points by reviewing how to consolidate retention features.

Growave feature highlights with contextual links

• Build reward programs and VIP tiers to lift repeat purchase rates; merchants can review examples to create loyalty and rewards that drive repeat purchases.
• Collect and showcase customer reviews and visual UGC to boost conversion and social proof; the review product enables merchants to collect and showcase authentic reviews.
• See how other merchants solve retention problems and draw inspiration from customer stories from brands scaling retention.
• For stores on Shopify Plus or those requiring enterprise support, explore solutions for high-growth Plus brands that outline Plus-specific features and process support.

Note: comparing a multi-feature platform to single-purpose apps always depends on the merchant’s stage, technical capacity, and budget. For merchants prioritizing a single wishlist feature in a low-cost, minimal setup, a point solution remains a viable choice. For companies that want to grow customer lifetime value strategically, consolidated platforms often deliver stronger long-term ROI.

Migration and Coexistence: How to Move from a Point App to an Integrated Suite

Switching from a single-purpose wishlist to an integrated platform requires planning. The migration should prioritize data continuity, customer experience, and minimizing downtime.

Checklist for migration:

• Audit existing data: export wishlist data, user IDs, and share links. Ensure the export format includes product SKUs or IDs and customer identifiers when available.
• Map data fields: align old wishlist fields with the integrated platform’s schema (e.g., saved date, product variant, customer ID).
• Test email flows and deliverability: when migrating reminder emails and price-drop alerts, run small batches to validate templates and sending reputation.
• Run a staged rollout: deploy the integrated wishlist to a subset of traffic (e.g., 5–10%) to monitor performance impacts and user behavior.
• Preserve UX continuity: match iconography, button placement, and translations to avoid confusing returning users.
• Decommission old scripts carefully: remove the previous app’s scripts only after confirming the new system logs saves and events reliably.
• Measure outcomes: define retention KPIs (repeat purchase rate, LTV, wishlist-to-order conversion rate) and compare pre- and post-migration metrics.

Coexistence strategy

• In many cases, a staged coexistence is recommended. Use the point solution until the integrated platform is fully configured, then switch off the old app once data sync and email automations are verified.
• During coexistence, avoid duplicate widgets on the product page to prevent user confusion and double-counting.

Technical tips

• Use UTM tagging and event tracking to separate test traffic when evaluating the new platform.
• If the integrated platform provides webhooks or API support, consider pushing wishlist events into analytics or CRM for unified reporting.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Listr: Wishlist + Reminder, the decision comes down to priorities:

• Choose SWishlist if the goal is a polished, brand-consistent wishlist with strong multi-language support, a generous free tier, transparent support SLAs, and an API for future integrations. Its rating (4.9 from 106 reviews) suggests high merchant satisfaction with its core functionality and reliability.
• Choose Listr if the primary need is to convert saved items through automated reminder emails and price-drop alerts. Its email-first feature set and shareable guest wishlists make it a strong pick for stores that rely on reminders to push shoppers back to the site.

Both apps offer solid entry value, but neither replaces a full retention stack. For merchants aiming to scale retention—combining wishlists with loyalty, referrals, and reviews—a consolidated platform can provide better outcomes and reduce tool sprawl.

For merchants who want to move beyond single-purpose tools and consolidate retention into a single platform that handles wishlist, loyalty, reviews, and referrals, starting a 14-day free trial is the next step to evaluate how an integrated retention stack improves retention and reduces operational overhead: Start a 14-day free trial to see how a unified retention stack accelerates growth.

Additional resources for evaluating consolidation:

• Compare pricing and plan bundles to evaluate combined value and how to consolidate retention features.
• Review how integrated loyalty programs can lift repeat purchase rates and create tailored offers via loyalty and rewards that drive repeat purchases.
• Explore how combining reviews and wishlists creates better social proof by enabling merchants to collect and showcase authentic reviews.
• For merchants on Shopify Plus or exploring enterprise-level support, review solutions for high-growth Plus brands to evaluate advanced feature compatibility.

Frequently Asked Questions

Q: Which app is easiest to install and set up quickly? A: SWishlist emphasizes free setup for up to two themes and provides a clear support SLA even on its free tier, making it generally easier for merchants who want a quick, brand-consistent installation. Listr is also straightforward but merchants should validate email templates and reminder scheduling during setup.

Q: Which app will drive more immediate purchases from wishlists? A: Listr is designed to convert saved items with automated reminder emails and price-drop alerts, so it often produces faster near-term conversions from wishlist behavior. SWishlist focuses on UX and long-term wishlist management; converting those saves would typically require an additional email automation engine.

Q: How does an all-in-one platform compare to specialized apps? A: An integrated platform centralizes wishlist, loyalty, referrals, and reviews, which reduces integration overhead and keeps customer signals connected. This typically yields better long-term value for merchants looking to grow retention and lifetime value. For example, merchants can evaluate plan bundles to consolidate retention features and test combined outcomes more easily than tracking multiple vendors separately.

Q: If a merchant starts with a single-purpose wishlist, what are the migration risks? A: Key risks include data-loss during transfer, mismatched customer IDs, email deliverability changes, and front-end conflicts. A staged migration—exporting and mapping wishlist data, testing email deliverability, and rolling out the integrated widget to a subset of traffic—minimizes these risks.