SWishlist vs. Listr: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a surprisingly important decision for merchants. Wishlists do more than let customers save items; they can recover lost sales, provide social proof, and feed automated email prompts that turn browsing intent into purchases. With many single-purpose apps available, merchants must weigh features, value, and long-term impact on store performance.

Short answer: SWishlist: Simple Wishlist is an attractive option for merchants who want a polished, lightweight wishlist that’s easy to set up and scales affordably. Listr: Wishlist + Reminder is better suited to stores that prioritize automated reminder emails, price-drop notifications, and social proof features. For merchants seeking retention beyond wishlists — loyalty, referrals, reviews, VIP tiers — a unified retention suite often delivers better value and fewer integration headaches than stacking multiple single-purpose apps.

This article provides an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist (SoluCommerce) and Listr: Wishlist + Reminder (Softpulse Infotech). It aims to help merchants identify which product fits their needs and when a broader solution may be the smarter long-term choice.

SWishlist: Simple Wishlist vs. Listr: Wishlist + Reminder: At a Glance

Feature Comparison: What Each App Does Best

Core Wishlist Functionality

SWishlist: Simple Wishlist focuses on a smooth customer-facing wishlist experience. It emphasizes customization so the wishlist visually matches the storefront, and supports sharing wishlists with friends. Users can add items quickly, and the app offers a simple API for custom workflows. The app’s high average rating (4.9 from 106 reviews) suggests merchants appreciate the interface and reliability.

Listr: Wishlist + Reminder covers the core expectation — letting shoppers save items — but positions the wishlist as a conversion catalyst by layering reminder emails and price-drop alerts on top. It requires no signup to add items, which reduces friction, and includes guest wishlist support and customizable icons for quick branding alignment.

Implications for merchants:

• Choose SWishlist for a refined, brand-consistent wishlist that supports multilingual storefronts and predictable behavior.
• Choose Listr if the immediate goal is to nudge saved shoppers back to conversion with automated reminders and price-drop messaging.

Sharing, Social Proof, and Viral Potential

SWishlist includes sharing features so customers can distribute their lists by email or social channels. The focus is on a controlled, brand-aligned sharing experience that preserves storefront design. Where SWishlist shines is in letting merchants fine-tune how the wishlist appears, which can help maintain conversion continuity.

Listr explicitly builds social proof into the product by showing how many other customers have the same product on their wishlist. This visible count can increase perceived demand and urgency. Listr’s shareable links and social share options turn wishlists into lightweight referral-style interactions.

Implications:

• If increasing product desirability via social proof is a priority, Listr’s built-in counters and share-first approach have clear advantages.
• If the brand experience and appearance consistency are more important, SWishlist’s customization is preferable.

Automated Communications: Reminders and Price-Drop Emails

Listr’s headline capability is automated reminder emails and price-drop alerts. It supports daily, weekly, and monthly cadence choices and sends notifications when a wishlisted product goes on sale or its price decreases. Customizable email templates allow alignment with brand voice.

SWishlist does not position itself as an automated messaging tool. It focuses on wishlist functionality and storefront presentation, leaving email automation to the store’s existing ESP (email service provider) or a separate marketing app.

Implications:

• Stores that want out-of-the-box re-engagement emails tied directly to wishlist behavior should consider Listr.
• Merchants who rely on Klaviyo, Omnisend, or a custom email stack and prefer tighter control over messaging may prefer SWishlist and trigger emails from their own systems.

Customization and Localization

SWishlist: Simple Wishlist offers multi-language storefront support across plans: the Free tier includes 2 languages, Basic $5 plan increases to 7, and Premium allows up to 20 languages. Customization options cover icons, page design, and more, plus free setup for up to two themes in the Free plan. Its language support is a tangible plus for global storefronts.

Listr provides customizable wishlist icons and a customizable "My Wishlist" page, but language support is not called out as a primary strength. Listr does emphasize compatibility with product filter apps and the ability to share without signup.

Implications:

• Multi-language merchants will find SWishlist’s structured language tiers valuable.
• For single-country stores or those less concerned with translations, Listr’s customization may suffice.

Guest Wishlist and Account Handling

Listr supports guest wishlists with no signup required, which minimizes friction for casual browsers and reduces drop-off. This can increase wishlist adoption among first-time visitors. SWishlist supports shareable wishlists and customer accounts through API integration, but the friction point depends on how the store chooses to enforce account requirements.

Implications:

• For stores that want minimum friction and wide wishlist adoption, Listr’s guest-friendly approach is advantageous.
• For merchants who require account-based data collection (to link behavior to customer profiles), SWishlist’s API and account integrations provide more control.

Analytics and Reporting

Both apps offer some form of analytics. Listr highlights analytics and reports in its feature set, including top wishlisted products. SWishlist advertises "unlimited access to all statistics" on its Premium plan.

Considerations for merchants:

• Listr’s metrics focus on wishlist-driven re-engagement performance and product-level counts, especially useful for price-drop and reminder ROI.
• SWishlist’s higher-tier statistics may provide more depth, but detailed analytics will often depend on exporting data or connecting to an analytics platform through API.

Integration Options and Technical Flexibility

SWishlist notes API compatibility, enabling custom integrations with CRM, ESPs, or headless setups. That flexibility suits merchants with in-house dev resources or those on Shopify Plus planning complex flows.

Listr lists compatibility with product filter apps and integrates naturally with email sending for reminders, but does not emphasize a public API. For stores relying on built-in automatic reminders, Listr’s out-of-the-box approach limits the need for developer time.

Implications:

• Brands with custom tech requirements or headless setups will favor SWishlist’s API-first posture.
• Stores seeking minimal setup and immediate email-driven ROI may prefer Listr.

Pricing and Value: What Merchants Pay for

Free Tiers: Limits That Matter

SWishlist Free:

• 300 wishlist additions per month
• 2 storefront languages
• Free setup for up to 2 themes
• Support within 24–48 hours

Listr Free:

• Up to 100 items added to wishlist
• Up to 100 wishlist emails
• Customizable icons and link
• Share wishlist via email and social media

Free-tier implications:

• SWishlist’s 300 additions and translations represent stronger baseline utility for stores with moderate wishlist adoption.
• Listr’s free tier is more constrained on item counts and emails, limiting its usefulness if wishlists drive frequent engagement.

Entry-Level Paid Plans: Comparing $4.99 vs $5

SWishlist Basic ($5/month):

• 7,000 wishlist additions per month
• 7 storefront languages
• All Free features
• Faster support (12–24 hours)

Listr Premium ($4.99/month):

• Unlimited wishlist additions and emails
• Email reminders (daily, weekly, monthly)
• Price-drop emails and customizable templates
• Customizable wishlist page

Value considerations:

• For raw volume, Listr’s Premium gives "everything unlimited" for about the same monthly investment as SWishlist’s Basic.
• However, SWishlist’s Basic provides structured language tiers and a known quota system that may align better with growth forecasts.
• Merchants must decide whether automated reminders and price-drop emails are worth paying slightly less for Listr, or whether the translation and support guarantees of SWishlist justify the price.

Advanced Plans and Scalability

SWishlist Premium ($12/month):

• Unlimited wishlist additions
• 20 storefront languages
• Unlimited access to statistics
• Priority support

Listr’s paid model appears to stop at Premium for wishlist features, suggesting a single paid tier for advanced capabilities. If business needs exceed the Premium’s scope (for instance, deeper integrations or advanced reporting), merchants might need to layer additional apps, increasing total cost.

Total cost of ownership:

• Single-purpose apps can appear inexpensive individually but may add up when paired with other essential tools (Loyalty, Reviews, Referral, Email automation).
• Consider "value for money" as recurring spend plus developer time for integration and the opportunity cost of disconnected data.

Hidden Costs to Watch For

• Email Volume: Listr offers emails through the app; merchants must confirm whether those emails are sent via a paid provider or are included. High-volume email sending can trigger additional costs elsewhere.
• Developer Time: Custom API use or theme setup may incur developer hours. SWishlist includes free setup for up to two themes on the Free plan, which can reduce initial implementation costs.
• Future Features: If wishlist behavior will be integrated into loyalty programs or referral incentives later, migrating or stacking apps carries future costs.

Integrations and Ecosystem Fit

How Each App Plays With Other Tools

SWishlist:

• Works with an API, enabling integration with ESPs, CRM systems, or headless storefronts.
• Language feature set suggests compatibility with multi-language theme systems.

Listr:

• Emphasizes compatibility with product filter apps and provides built-in reminder and price-drop emails, reducing dependency on an external ESP for wishlist-driven messaging.

Integration implications:

• Merchants using Klaviyo, Omnisend, Gorgias, Recharge, and other mid-market tools will benefit from API-level access and native integrations — a space where full-featured platforms typically excel.
• If the merchant plans to connect wishlist events to loyalty or referral programs, the integration path should be verified before committing to a single-purpose wishlist app.

Data Flow and Customer Profiles

For retention strategies, linking wishlist behavior to customer profiles is key. SWishlist’s API can facilitate this connection, allowing wishlist items to feed into a broader customer profile. Listr’s guest wishlist approach maximizes adoption but may complicate long-term profiling unless optional account linking is implemented.

Recommendation:

• Merchants who intend to unify customer behavior into loyalty or email segmentation should prioritize apps that support reliable customer identification and data export.

Support, Implementation, and Reliability

Support SLAs and Onboarding

SWishlist advertises support windows:

• Free: 24–48 hours
• Basic: 12–24 hours
• Premium: top priority

Listr’s support cadence is less explicit in available descriptions; merchants should confirm response times before deploying.

Implementation and setup:

• SWishlist offers free setup up to two themes on the Free plan. That reduces initial friction and is useful for stores with custom themes.
• Listr is designed for quick plug-and-play deployment with minimal setup required to begin sending reminder emails.

Uptime and reliability:

• High ratings (SWishlist 4.9 vs Listr 4.3) can reflect differences in reliability and merchant satisfaction with support. Reviews should be scanned for recurring issues (conflicts with themes, email deliverability problems, performance impacts).

Developer Resources and Documentation

• SWishlist’s API orientation suggests more developer documentation will be available for custom workflows.
• Listr’s out-of-the-box features reduce developer requirements but may limit customization possibilities.

Merchants with internal dev teams should review API docs or request a technical walkthrough to ensure the app can be adapted to store architecture without friction.

Reporting Performance and Measuring ROI

Metrics to Track for Wishlist Apps

Merchants should track wishlist-specific and broader retention metrics:

• Wishlist additions per month (volume and per-product counts)
• Conversion rate of wishlist-to-purchase
• Revenue attributed to wishlist reminders or price-drop emails
• Open and click-through rates on wishlist-related emails
• Lifetime value (LTV) differences for customers who use wishlists vs those who don’t

How each app helps:

• Listr offers built-in email cadence and price-drop events which can be mapped directly to email performance metrics.
• SWishlist’s analytics (especially on Premium) aim to provide deeper product-level stats that can feed into merchandising decisions.

Practical Measurement Tips

• Use UTM parameters for wishlist email links to isolate channel performance.
• Export top wishlisted SKUs to inform inventory and promotion strategy.
• Compare cohorts of customers who used wishlists vs those who didn’t to measure LTV lift.

Decision Framework: Which App Should a Merchant Choose?

To make the choice practical, consider the following criteria:

• If the merchant needs a highly polished, multilingual wishlist with reliable support and the option for API integration, SWishlist is a strong fit.
• If the merchant wants immediate re-engagement via automated reminders and price-drop notifications, Listr provides a direct path with lower setup overhead.
• If the merchant plans to build loyalty programs, referrals, or review funnels around wishlist behavior, evaluate how each app will connect to those systems. Building multiple single-purpose integrations can create maintenance overhead.

Use-case guidance:

• Small to mid-size stores focused on UX and translations: SWishlist.
• Stores prioritizing revenue from timely reminders and promotions: Listr.
• Brands aiming to centralize retention and reduce app sprawl: consider a unified retention platform that includes a wishlist alongside loyalty, referrals, and reviews.

Pros and Cons Summary

SWishlist: Simple Wishlist

• Pros:
  • High merchant rating (4.9) and positive feedback
  • Robust multi-language support
  • Free setup for themes and predictable support SLAs
  • API availability for custom integrations
• Cons:
  • Less emphasis on automated reminder emails (expect to use external email tools)
  • Free plan limit may be tight for high-traffic sites without upgrading

Listr: Wishlist + Reminder

• Pros:
  • Built-in reminder cadences and price-drop emails
  • Social proof display and guest wishlist reduce friction
  • Low-cost Premium tier with "unlimited" items
• Cons:
  • Lower aggregate rating (4.3) and fewer reviews to assess long-term reliability
  • Less emphasis on multi-language features and API-driven customizations

Migration, Data Ownership, and Exit Considerations

When adopting a wishlist app, plan for potential future changes. Key migration questions:

• Can wishlist data be exported in a usable CSV or via API?
• How are guest wishlists linked to customer records if accounts are created later?
• Will removing the app delete customer lists or will data be retained for export?

SWishlist’s API orientation typically means data export and migration are straightforward. Listr’s guest-first model requires verification that saved items can be tied to customer emails and exported if the app is removed.

Merchants should request export samples from both developers and confirm whether any additional fees apply for data extraction.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve narrow problems. Over time, stacking many specialized tools can cause maintenance friction, fragmented data, and rising subscription costs — a phenomenon often called "app fatigue." Repeated context switching between apps makes it harder to build cohesive retention strategies that increase customer lifetime value.

An alternative approach is to consolidate core retention features into a single platform that connects wishlist behavior to loyalty programs, referrals, and reviews. This reduces integration overhead and preserves behavioral context for smarter, cross-channel campaigns.

Growave’s philosophy — "More Growth, Less Stack" — centers on that approach. By combining wishlist functionality with loyalty, referrals, reviews and VIP tiers, Growave helps merchants avoid the pitfalls of single-point solutions and build integrated lifecycle programs instead.

• To consolidate retention features, merchants can compare monthly spend on multiple point solutions with the predictable pricing of a unified platform, then evaluate time saved on maintenance and integrations. Explore how a merchant can consolidate retention features to reduce app sprawl.
• Growave brings built-in loyalty and rewards capabilities designed to increase repeat purchases and average order value. Merchants looking to build loyalty and rewards that drive repeat purchases can use integrated reward mechanics linked to wishlist actions, referrals, and purchases.
• Reviews and user-generated content are closely tied to retention. Growave helps stores collect and showcase authentic reviews that feed into product pages and marketing flows, improving conversion and trust without requiring a separate reviews app.

Book a personalized demo to see how an integrated retention stack accelerates growth. (Book a personalized demo)

How an Integrated Platform Solves the Wishlist Gaps

• Unified Customer Profiles: Wishlist actions feed into a single customer profile, enabling targeted rewards, personalized reminder sequences, and meaningful segmentation without syncing multiple systems.
• Coordinated Messaging: Automated wishlist reminders, price-drop notifications, and loyalty triggers all originate from the same platform, ensuring consistent messaging and fewer configuration errors.
• Reduced Technical Overhead: Instead of wiring custom APIs between a wishlist, loyalty, and ESP, merchants use one product that maintains data integrity and offers native integrations with popular tools.
• Scalable Support and Roadmap: A platform that includes multiple retention features often provides strategic guidance on how to combine features to increase LTV, rather than expecting merchants to invent integrations.

Growave Capabilities That Complement Wishlists

• Loyalty and Rewards: Reward customers for wishlist conversions, social shares, referrals, and purchase milestones. Learn how to design loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Automate review collection and display across product pages to amplify wishlist conversions with social proof. Growave’s review tools help collect and showcase authentic reviews.
• Referrals and VIP Tiers: Turn wishlists into referral opportunities by encouraging customers to share wishlists for rewards, then recognize high-engagement customers with VIP tiers.
• Wishlist: The core wishlist is available as part of the suite, removing the need for a separate app and ensuring wishlist data triggers loyalty and referral workflows.

Integrations and Enterprise Support

Growave supports Shopify Plus and integrates with major ESPs and platforms (Klaviyo, Omnisend), recurring billing systems (Recharge), helpdesk tools (Gorgias), and page builders. For merchants on Plus plans or operating headless architectures, Growave offers advanced capabilities to align retention with enterprise workflows. Merchants can see solutions for high-growth Plus brands and explore implementation options.

Install and test Growave directly from the Shopify App Store or review pricing and plan options to evaluate fit:

• Install Growave from the Shopify App Store to start exploring integrated retention features. (Install Growave from the Shopify App Store)
• View pricing tiers to understand which plan aligns with order volume and desired features. (View Growave pricing plans)

When to Consider an All-in-One Platform vs. Single-Purpose Apps

All-in-one platforms make sense when:

• The merchant values synchronized customer data across loyalty, reviews, and wishlists.
• The store expects to expand retention programs beyond a single use case.
• The team prefers fewer vendor contracts and a single support relationship.

Single-purpose apps make sense when:

• The merchant has a narrow need and does not anticipate adding other retention mechanics.
• The store uses an existing retention platform and only needs a wishlist without native loyalty or reviews.

Merchants should perform a cost and effort analysis: sum the monthly subscriptions for required point solutions, add estimated developer time for integrations, and compare to an integrated plan’s price. Details on consolidation and pricing are available to help with that evaluation and to consolidate retention features.

Implementation Checklist for Merchants Considering Either App

Before installing either SWishlist or Listr, run through this operational checklist:

• Confirm language needs and translation limits for SWishlist Basic/Premium.
• Verify email send limits, deliverability, and template customization for Listr.
• Test guest wishlist behavior and account linking workflows.
• Request sample exports of wishlist data and confirm API endpoints.
• Evaluate how wishlist events will feed into loyalty and review programs (or plan to migrate to an integrated platform).
• Review support SLA and onboarding assistance to reduce launch delays.

For merchants leaning toward consolidation, compare the combined costs and integrations against integrated platforms and see Growave pricing plans for a side-by-side view.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Listr: Wishlist + Reminder, the decision comes down to priorities: SWishlist is an excellent choice for stores that need a highly customizable, multilingual wishlist with strong merchant satisfaction and API support. Listr is better for merchants who want built-in reminder emails, price-drop notifications, and social-proof indicators without additional configuration.

Both apps solve the core wishlist problem well for different audiences. However, merchants planning to scale retention programs should consider whether adding loyalty, referrals, and reviews later will create maintenance and integration overhead. An integrated retention platform reduces that friction by keeping wishlist behavior tied to loyalty actions and review flows.

Start a 14-day free trial of Growave to see how consolidating wishlist, loyalty, reviews, and referrals into a single product reduces app sprawl and improves long-term retention. (Start a 14-day free trial of Growave)

For hands-on exploration, merchants can also install Growave from the Shopify App Store or book a demo to review specific migration concerns and roadmap alignment:

• Install Growave from the Shopify App Store
• View Growave pricing plans

Growave’s suite integrates wishlist behavior with loyalty triggers, review capture, and referral mechanics so merchants keep control of customer data and unlock cross-feature growth strategies. Merchants interested in loyalty-first programs and ecosystem integrations can read more about loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews.

FAQ

Q: Which app is better for multilingual storefronts? A: SWishlist: Simple Wishlist explicitly tiers multi-language support across plans (2 languages on Free, 7 on Basic, 20 on Premium), making it the stronger choice for merchants needing structured translation support. Listr does not emphasize translations as a primary feature.

Q: Which app is better at driving conversions through email reminders? A: Listr: Wishlist + Reminder is designed to send automated daily/weekly/monthly reminders and price-drop notifications out of the box, making it the better option for merchants prioritizing immediate email-driven conversions.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews into a single system, reducing integration complexity and preserving customer context across features. That approach lowers long-term maintenance and enables coordinated campaigns that single-purpose apps struggle to execute without custom work. Merchants should weigh short-term savings of specialized apps against the long-term efficiency and strategic benefits of consolidation; exploring consolidate retention features and integrated offerings can clarify the best path.

Q: If a store needs guest wishlist adoption and minimal setup, which app should be chosen? A: Listr supports guest wishlists and requires minimal setup, making it the better fit for stores that prioritize frictionless wishlist adoption without needing customer accounts.