SWishlist: Simple Wishlist vs. Wishlist & B2B Project Planner: An In-Depth Comparison

Introduction

Choosing the right wishlist app can feel deceptively simple until the first major purchase decision, custom order, or international campaign hits. Shopify merchants face a choice between focused, single-purpose apps and more feature-rich tools built for complex buying journeys. The wrong pick can create tool sprawl, add friction for customers, and complicate reporting—while the right pick can increase engagement, reduce abandonment, and boost average order value.

Short answer: SWishlist: Simple Wishlist is an excellent option for merchants who need a lightweight, affordable, and easy-to-implement wishlist that covers basic needs and social sharing. Wishlist & B2B Project Planner is better suited for stores that manage large, multi-item projects, B2B buyers, or customers who need to group, quantify, and convert wishlists into draft orders. For merchants who want to reduce app overload and consolidate retention features—wishlists, loyalty, referrals, and reviews—into one platform, Growave presents a higher-value alternative.

This article provides a detailed, feature-by-feature comparison of SWishlist: Simple Wishlist (SoluCommerce) and Wishlist & B2B Project Planner (Shopstackify), highlights the trade-offs of each, and explains when a merchant should choose one over the other. After the direct comparison, the article outlines why an integrated solution can reduce complexity and introduce Growave as a strategic alternative.

SWishlist: Simple Wishlist vs. Wishlist & B2B Project Planner: At a Glance

Deep Dive Comparison

What each app claims to solve

SWishlist: Simple Wishlist (SoluCommerce)

SWishlist focuses on enabling customers to save and share favorite products. The app positions itself as a tool to increase engagement and reduce cart abandonment by letting shoppers curate wishlists, share them with friends, and return later to purchase. It emphasizes ease of customization, multi-language storefront support, and a pricing ladder that scales with usage.

Key claims:

• Simple, fast wishlist creation and management
• Social sharing of wishlists
• Customizable visual elements to match store themes
• Language support and usage-based pricing tiers

Wishlist & B2B Project Planner (Shopstackify)

Wishlist & B2B Project Planner targets merchants whose customers buy in projects—multiple SKUs, quantities, or items that must be grouped and converted into orders. The app emphasizes project-based wishlists with grouping and tagging, quantity controls, and merchant-side conversion into draft orders for B2B workflows. It’s pitched at industries like furniture, construction, interior design, and event planning.

Key claims:

• Multiple project wishlists with grouping and tag filters
• Quantity management and convert-to-cart flow
• Merchant admin can convert wishlists to draft orders or assist with purchase orders
• Built to support complex purchasing workflows

Feature comparison

Wishlist basics and saving items

SWishlist:

• Core experience centers on adding/removing favorites quickly.
• Free tier supports up to 300 wishlist additions per month—suitable for low-traffic stores.
• UI customization options to match the store’s design.
• Shareable URLs for wishlists.

Wishlist & B2B Project Planner:

• Also supports adding and removing items, but it structures them as projects.
• Intended to support multiple distinct wishlists per customer, each functioning like a project file.
• Adds more fields around grouping and quantity management.

Practical takeaway:

• For basic saving and sharing of favorites, SWishlist covers essentials with a very low cost of entry.
• For customers who need separate, named project lists or track quantities per item, the B2B planner is purpose-built.

Multi-wishlist support and organization

SWishlist:

• Supports personal wishlists; functionality around multiple named wishlists is not the primary focus in the listing.
• Strong presentation and sharing features.

Wishlist & B2B Project Planner:

• Explicit support for multiple wishlists/projects per customer.
• Subgroups and tags enable sophisticated organization and filtering inside each project.
• Better suited where customers track multiple concurrent projects (e.g., "Living Room Renovation" vs. "Office Fit-Out").

Practical takeaway:

• Merchants selling single-item purchases or smaller catalogs rarely need multiple project lists; SWishlist is sufficient.
• Stores handling complex projects or repeat B2B orders gain efficiency with the planner’s organization features.

Quantity controls and convert-to-cart flow

SWishlist:

• Focused on saving items and sharing them; convert-to-cart behavior is basic and dependent on implementation.
• Limited indications that quantity management is a primary feature.

Wishlist & B2B Project Planner:

• Designed for quantity management within wishlists and immediate movement from wishlist to cart.
• Merchants can convert wishlists to draft orders in the admin, streamlining B2B order fulfillment.

Practical takeaway:

• Merchants that need direct convert-to-cart with quantity control and merchant-side draft order conversion will prefer the planner.

Sharing and social behavior

SWishlist:

• Emphasizes social sharing—wishlists can be shared with friends, which aids gift-giving and social discovery.
• Built for the consumer retail shopper who wants to share lists easily.

Wishlist & B2B Project Planner:

• Supports sharing, but sharing is structured around project collaboration and purchase planning rather than purely social sharing.

Practical takeaway:

• For gift registries, wishlists meant for social sharing, or influencer-driven discovery, SWishlist is better aligned.
• For collaborative procurement or project proposals shared with vendors and teams, the planner is more appropriate.

Customization and storefront fit

SWishlist:

• Explicitly calls out “customize everything to perfectly match your store.”
• Supports up to 20 languages in the Premium plan, helpful for international storefronts.

Wishlist & B2B Project Planner:

• Less emphasis on visual customization in the listing; more on workflow and functionality.
• Integration with checkout suggests attention to how wishlists interact with purchase flows.

Practical takeaway:

• If visual coherence and multi-language display are priorities, SWishlist’s tiered language support and customization focus matter.
• If UX around converting complex wishlists to orders is the priority, the planner’s functional fit outweighs visual polish.

Pricing & value for money

SWishlist pricing snapshot

• Free plan: Free
  • 300 wishlist additions per month
  • 2 languages at storefront
  • Free setup up to 2 themes per store
  • Support within 24–48 hours
• Basic: $5/month
  • 7,000 wishlist additions per month
  • 7 storefront languages
  • Support within 12–24 hours
  • All Free features included
• Premium: $12/month
  • Unlimited wishlist additions
  • 20 storefront languages
  • Unlimited access to all statistics
  • Top-priority support

Value notes:

• Very accessible price points for stores that only need wishlist functionality.
• Useful for stores with tight budgets that still want multi-language storefronts and higher usage.

Wishlist & B2B Project Planner pricing snapshot

• Project planner: $29/month
  • Multiple wishlists/projects
  • Subgroups/tags
  • Add products from wishlist to cart
  • Share wishlists

Value notes:

• Higher monthly cost reflects the more advanced functional set.
• No free tier listed in the provided data—this matters for merchants testing functionality on a small scale.

Practical takeaway:

• SWishlist presents better value for money when the ask is a straightforward wishlist at minimal cost.
• Wishlist & B2B Project Planner is better value for merchants that need project orchestration, quantity handling, and draft-order conversion despite the higher recurring cost.

Integrations and technical compatibility

SWishlist:

• Works with API—suggests flexibility to integrate with theme code, apps, or custom flows.
• Multi-language support up to 20 languages on Premium plan.
• Typical interactions will be theme-based or via provided API endpoints.

Wishlist & B2B Project Planner:

• Works with Checkout—this suggests tighter integration with the actual purchase flow and possibly fewer theme tweaks.
• Admin-side draft order conversion implies deep integration with Shopify’s order/draft order APIs.

Practical takeaway:

• For merchants that require tighter checkout behavior and admin workflows for orders, Wishlist & B2B Project Planner’s Checkout integration is valuable.
• For stores that want simple front-end wishlist features and broader API flexibility, SWishlist’s API compatibility suits developers.

Support, onboarding, and reliability

SWishlist:

• SLA scales by plan: 24–48 hours on Free, 12–24 hours on Basic, top-priority on Premium.
• Free setup up to two themes can reduce implementation friction for small stores.

Wishlist & B2B Project Planner:

• Support SLA not explicitly stated in the listing; merchants should confirm response times before purchase, especially for B2B use cases.

Practical takeaway:

• If rapid support and a low-cost onboarding option are priorities, SWishlist’s tiered support and free setup help.
• For mission-critical B2B workflows, confirm the planner’s support cadence and service-level expectations in advance.

Admin tools and merchant controls

SWishlist:

• Offers store-side statistics (Premium: unlimited access to all statistics).
• Merchant tools appear focused on analytics and configuration.

Wishlist & B2B Project Planner:

• Admin features include viewing customer wishlists and converting them into draft order invoices.
• That conversion capability reduces back-and-forth and manual order creation.

Practical takeaway:

• If merchants want greater control over converting wishlists into invoices, the planner’s admin features save time.
• If analytics and front-end aesthetics are more important, SWishlist’s premium reporting is attractive.

Scalability and enterprise-readiness

SWishlist:

• Scales in usage limits via pricing; API support suggests adaptation for customization.
• Designed primarily for merchant segments that want a lightweight tool.

Wishlist & B2B Project Planner:

• Built with B2B and complex purchase flows in mind; engineering around draft orders and checkout implies higher operational readiness for complex sellers.
• Merchants with large catalogs and project-based buyers benefit from this design.

Practical takeaway:

• SWishlist is a reliable fit for consumer-facing stores, gift registries, or educational deployments.
• Wishlist & B2B Project Planner is better for higher-touch enterprise processes that need merchant-side intervention and robust project workflows.

Security, compliance, and data ownership

Both apps operate within Shopify’s ecosystem, which covers core security concerns for checkout and order processing. Merchants should validate:

• Where wishlist data is hosted and retention policies.
• Export capabilities for wishlists and customer data.
• GDPR and other regional compliance support for stored wishlist information and sharing links.

Practical takeaway:

• Before implementation, merchants should request vendor documentation on data retention, export, and deletion processes. This is especially important for B2B use where wishlists may include sensitive procurement details.

Performance, mobile behavior, and UX

SWishlist:

• Focused on fast add-to-wishlist UX and shareability; likely optimized for minimal front-end impact.
• Language and theme customization help maintain consistent mobile UX.

Wishlist & B2B Project Planner:

• Adds complexity with grouping and quantity controls; must ensure mobile workflows remain intuitive for large lists.
• Convert-to-cart and draft order flows must be tested across mobile and desktop to ensure frictionless behavior.

Practical takeaway:

• Test both on mobile devices with representative catalog sizes. Complex planners can introduce performance overhead if not optimized.

Use Cases: Which app fits which merchant?

• Small retail store selling apparel, accessories, or gifts:
  • Best fit: SWishlist: Simple Wishlist
  • Why: Low cost of entry, social sharing, lightweight UX, and easy setup.
• Store with moderate international traffic and language needs:
  • Best fit: SWishlist Premium
  • Why: Multi-language support (up to 20 languages) and unlimited wishlist additions.
• Furniture retailer, interior designer, or construction supplier:
  • Best fit: Wishlist & B2B Project Planner
  • Why: Project-based wishlists, grouping, quantity controls, and draft-order conversion support B2B workflows.
• Brands that want to consolidate retention features (wishlists + loyalty + referrals + reviews):
  • Best fit: Consider an integrated platform instead of adding multiple single-purpose apps.

Implementation considerations and potential pitfalls

• Theme compatibility: Even “simple” wishlist apps touch product listings and cart behavior. Expect some theme adjustments and test across major templates.
• Checkout app extensions and restrictions: Apps that work with Checkout or use checkout extensions may require Shopify Plus for advanced customization, so confirm compatibility.
• Data migration: If switching apps later, ensure export/import options for wishlist data to prevent loss of customer-saved lists.
• Support SLAs: For B2B or time-sensitive launches, confirm vendor support windows and whether setup assistance is included.
• Cumulative app costs: One low-cost wishlist plus separate apps for loyalty, reviews, and referrals can add recurring costs and operational overhead.

The Alternative: Solving App Fatigue with an All-in-One Platform

Apps that solve a single problem well still create a real operational challenge when multiple single-purpose tools are needed. Every additional app adds billing complexity, integration points, duplicated features, and more places where UX can break. This cumulative issue—commonly known as app fatigue—affects store performance, reporting, and the ability to deliver coherent customer experiences.

App fatigue symptoms:

• Fragmented data and reporting across multiple dashboards.
• Duplicate feature overlap and extra monthly costs.
• Increased theme and integration conflicts.
• Slower onboarding for team members and higher maintenance overhead.

Growave positions itself as a single platform alternative that reduces tool sprawl with the “More Growth, Less Stack” philosophy. Rather than stitching together separate wishlist, loyalty, review, and referral tools, Growave centralizes these retention capabilities into one integrated suite. Growave’s Shopify listing shows strong marketplace validation—over 1,197 reviews and an average rating of 4.8—indicating broad adoption among merchants.

What an integrated stack solves

• Unified customer profiles that combine wishlist behavior, reward activity, referral status, and review history.
• Centralized analytics that show how wishlists drive reward redemptions and repeat purchases.
• Fewer conflicts with themes and checkout because modules are built to play together inside a single app framework.

Growave core capabilities (high level)

• Loyalty programs and VIP tiers that increase repeat purchases and lifetime value.
• Referral campaigns that turn customers into advocates.
• Reviews and UGC collection to build social proof and product conversions.
• Wishlist functionality that works alongside loyalty and referral triggers.

Integrations and ecosystem fit

• Growave works with checkout and many commerce tools and CRMs, reducing the need for point-to-point integrations. This reduces integration overhead and improves data fidelity among channels.
• For merchants evaluating Growave, seeing how multiple retention features connect inside one product is often a better measure than feature parity on one isolated module.

Explore Growave in context

• For merchants considering consolidation, compare options and consolidate retention features to reduce recurring costs and simplify operations.
• Read how brands solve retention holistically in the customer stories from brands scaling retention.

Growave feature highlights with contextual links

• Build loyalty and rewards that drive repeat purchases to increase frequency and lifetime value.
• Collect and showcase authentic reviews to improve conversion rates and trust across product pages.
• For merchants on Shopify Plus, Growave offers solutions for high-growth Plus brands with enterprise-grade support and integrations.

Why integrated platforms are sometimes better value

• Single billing and predictable pricing tiers reduce the hidden cost of multiple subscriptions.
• One support path eliminates finger-pointing across vendors and typically shortens resolution time.
• Unified data model powers richer automation—reward points triggered by wishlist activity, for example—which is harder to achieve with separate apps.

Book a personalized demo to see how an integrated retention stack accelerates growth. Book a personalized demo

Growave is listed on the Shopify App Store and can be installed directly for merchants who want to evaluate it in their store environment. Install Growave from the Shopify App Store

Compare pricing and plans when assessing total cost of ownership

• Merchants can explore flexible pricing to understand how consolidating wishlists, loyalty, referrals, and reviews affects monthly fees and ROI.
• If trialing features matters, Growave’s free plan and trial options make it easier to validate the integrated approach before committing.

Repeat usage of feature links for emphasis

• Use loyalty functionality to turn wishlist activity into measurable repeat behavior: loyalty and rewards that drive repeat purchases.
• Combine wishlist insights with reviews and UGC to create richer product pages: collect and showcase authentic reviews.

Migration and coexistence strategies

If a merchant already uses SWishlist or the B2B planner, a phased approach to consolidation helps reduce risk:

• Audit: Map where wishlist data lives and how customers interact with current features.
• Prioritize features: Decide which wishlist functions are essential (sharing, multi-projects, draft orders).
• Test: Install the integrated platform in a staging environment or use a trial to ensure key workflows are replicated.
• Migrate selectively: Export wishlist entries or prompt customers to re-save items if export/import is limited.
• Decommission carefully: Keep both apps active for a short overlap period until data and flows are verified.

These steps reduce downtime and preserve customer experience during the transition.

When a single-purpose wishlist still makes sense

Even with strong integrated options, single-purpose apps remain relevant in certain scenarios:

• Tight budgets and minimal requirements: Stores only needing basic wishlist UX and social sharing may prefer SWishlist’s free and low-cost tiers.
• Extremely specialized workflows: If a merchant requires a custom project planner unique to their industry and no integrated platform matches those requirements, a single-purpose, deeply tailored solution could be justified.
• Short-term promotions or seasonal campaigns: Lightweight wishlist tools are fast to implement and inexpensive for temporary needs.

Choosing the right path: a decision checklist

Use this checklist to decide between SWishlist, Wishlist & B2B Project Planner, and an integrated platform such as Growave:

• Is the primary need simple saving and social sharing? If yes, SWishlist is a high-value, low-cost option.
• Do customers manage large projects, need quantities, and require admin-created draft orders? If yes, Wishlist & B2B Project Planner aligns with that workflow.
• Are retention goals broader than wishlists—such as building loyalty, driving referrals, and surfacing reviews? If yes, evaluate a consolidated stack to lower long-term complexity and cost.
• Is there a desire to reduce vendor count, unify analytics, and automate cross-feature behaviors (e.g., reward points for wishlist actions)? If yes, a single platform is likely a better long-term fit.

Implementation best practices

• Test on a duplicated theme: Implement wishlist features on a staging copy of the store theme to prevent customer-facing regressions.
• Monitor performance: Track page load times before and after app installation, especially on product and collection pages.
• Validate mobile UX: Ensure add-to-wishlist and convert-to-cart flows are intuitive on mobile devices.
• Document workflows: Maintain an internal guide so customer support can assist with wishlist-related requests and draft order conversions.
• Track KPIs: Monitor wishlist-to-purchase conversion rate, average order value of converted wishlists, and the impact of wishlists on repeat purchase behavior.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Wishlist & B2B Project Planner, the decision comes down to scope and workflow. SWishlist is an excellent choice for stores that want a lightweight, customizable wishlist with strong language support and low cost. Wishlist & B2B Project Planner is better suited to merchants that sell complex, project-based goods, need quantity management, and want admin-side conversion into draft orders for B2B procurement. Both tools solve specific problems well; neither is universally superior.

However, many merchants face app fatigue when stacking point solutions for wishlists, loyalty, reviews, and referrals. Consolidating those retention features into a single platform reduces integration overhead, simplifies billing, and unlocks cross-feature automations that single-purpose apps cannot provide. Growave’s "More Growth, Less Stack" approach combines wishlist capability with loyalty, referrals, and reviews in one platform—providing a more integrated way to increase retention and lifetime value. Explore how consolidating retention features can simplify operations and improve outcomes by reviewing Growave’s plans and pricing. Consolidate retention features

Start a 14-day free trial to experience an integrated retention stack that reduces tool sprawl and improves customer lifetime value. Start a 14-day free trial

For merchants who want to validate the fit before committing, Growave is available in the Shopify App Store for direct installation and testing. Install Growave from the Shopify App Store

Additional resources:

• Learn how to build loyalty and rewards that drive repeat purchases.
• See how to collect and showcase authentic reviews.
• Read examples of brands that consolidated retention tools and grew engagement through integrated programs: customer stories from brands scaling retention.

FAQ

How do the core wishlist features differ between SWishlist and Wishlist & B2B Project Planner?

• SWishlist focuses on basic wishlist creation, sharing, and display with strong multi-language support and low-cost tiers. Wishlist & B2B Project Planner is designed for project-based buying with multiple wishlists, subgroups/tags, quantity controls, and merchant-side draft-order conversion.

Which app is better for B2B or large project purchases?

• Wishlist & B2B Project Planner is purpose-built for B2B and project workflows because it supports multiple named projects, grouping, quantity management, and converting wishlists into draft orders for merchant-assisted purchases.

Can a merchant safely migrate wishlist data between single-purpose apps and an integrated platform?

• Migration approaches vary. Some vendors provide export/import tools, while others may require customers to re-save items. A phased migration—auditing data, testing in staging, and running parallel apps briefly—reduces risk.

How does an all-in-one platform compare to specialized apps?

• An integrated platform reduces the number of vendors, centralizes customer data, and enables cross-feature automation (for example, awarding loyalty points based on wishlist actions). Single-purpose apps can be more cost-effective and quicker to implement for narrowly scoped needs, but they increase long-term maintenance and integration overhead when multiple retention features are required.