Stensiled Wishlist vs. Wishlist Pro ‑ Pasilobus: An In-Depth Comparison

Introduction

Choosing the right wishlist solution for a Shopify store can feel like a small decision with big consequences. Wishlists influence conversion paths, recovery tactics, and long-term customer retention. With hundreds of apps available, merchants must weigh features, integrations, pricing, and the downstream effects on email flows, inventory planning, and customer loyalty.

Short answer: Stensiled Wishlist is a simple, cost-conscious option that covers basic wishlist needs and lightweight analytics, while Wishlist Pro ‑ Pasilobus targets merchants who need multi-list management, B2B order forms, and CSV import/export for distributor-style ordering. For brands that want to combine wishlist functions with loyalty, referrals, and reviews to reduce app sprawl, an integrated retention platform like Growave often offers better value for money and a clearer path to higher lifetime value.

This article provides a feature-by-feature analysis of Stensiled Wishlist and Wishlist Pro ‑ Pasilobus. It will help merchants decide which tool fits specific operational needs and budgets, and then explore why some merchants prefer a unified retention platform instead of stacking single-purpose apps.

Stensiled Wishlist vs. Wishlist Pro ‑ Pasilobus: At a Glance

Deep Dive Comparison

Product Positioning and Target Merchant

Stensiled Wishlist: What it aims to solve

Stensiled Wishlist positions itself as a lightweight wishlist tool for stores with many SKUs, giving shoppers a way to save items for later and helping merchants capture intent signals. The app emphasizes simple, code-free setup, a set of wishlist icons, and activity tracking with time-range filters—useful for basic merchandising decisions and retargeting.

Strengths in positioning:

• Appeals to merchants who want low friction and quick launch.
• Focuses on analytics that help pinpoint popular products and customer activity windows.

Limitations:

• With zero reviews and a zero rating in the Shopify App Store, public proof points and social validation are missing.
• Feature set looks narrow compared to apps that combine wishlist with broader retention tools.

Wishlist Pro ‑ Pasilobus: What it aims to solve

Wishlist Pro ‑ Pasilobus targets a wider use case set, including B2C wishlists, B2B order forms, distributor workflows, and registry-style sharing. The app is designed for stores that need unlimited items per list, multiple lists per customer (on paid plans), and CSV import/export to streamline ordering and reorder flows.

Strengths in positioning:

• Strong appeal to mixed B2C/B2B operations and merchants who need list sharing, reordering, and bulk import for partners or wholesale buyers.
• Provides a clear upgrade path (Free → Advanced → Plus) with specific B2B features on higher tiers.

Limitations:

• Very small review footprint (1 review) — helpful but limited social proof.
• Price jumps on higher tiers may not justify the cost if a merchant needs only a subset of advanced features.

Features and Functional Comparison

Wishlist Creation and Management

Stensiled Wishlist

• Lets customers save products to a wishlist or use “save for later” within the cart.
• Allows a single list format; emphasis is on tracking which products are saved.
• Includes customizable wishlist button icons to match storefront aesthetics.

Wishlist Pro ‑ Pasilobus

• Offers unlimited list items for customers; paid tier unlocks unlimited lists per customer.
• Enables sharing of lists and registries via email and social media.
• Includes one-click reorder from lists and the ability to create order forms for customers.

Practical difference:

• For a brand that wants customers to curate multiple lists (e.g., seasonal lists, gift registries), Wishlist Pro is functionally superior.
• If the goal is to capture intent and simple save-for-later behavior, Stensiled may be enough.

B2B and Advanced Ordering

Stensiled Wishlist

• Focuses on B2C wishlist behaviors; does not advertise B2B-specific order forms or spreadsheet imports.

Wishlist Pro ‑ Pasilobus

• Explicitly includes B2B features: order forms, customer spreadsheet import, and bulk reordering.
• The Plus plan is targeted at stores that need distributor/order processing workflows.

Practical difference:

• Merchants with wholesale/distributor relationships will likely find Wishlist Pro’s CSV import and one-click reorder materially useful.
• Stores with purely B2C audiences benefit less from these features and may consider them unnecessary expense.

Analytics and Reporting

Stensiled Wishlist

• Promotes “detailed wishlist analytics” and activity tracking with time-range filtering.
• This capability supports merchandising decisions and basic retargeting segmentation.

Wishlist Pro ‑ Pasilobus

• Offers reports on Plus plan, with insights likely tailored toward list usage and order-form activity.
• Built-in reporting is useful for understanding how lists convert and which lists produce orders.

Practical difference:

• Stensiled puts analytics front-and-center on both free and paid tiers, useful for merchants measuring product popularity.
• Wishlist Pro ties analytics into list and order behaviors; deeper reporting requires the Plus tier.

Integrations and Platform Compatibility

Stensiled Wishlist

• Integrates with Shopify themes via code-free setup; the app description highlights quick integration.
• Works primarily within Shopify storefront and customer flows.

Wishlist Pro ‑ Pasilobus

• Works with Checkout, Customer accounts, and Shopify Flow, which enables automation for list-driven workflows.
• Explicitly designed to fit into Shopify-native processes, which simplifies automation and order handling.

Practical difference:

• Wishlist Pro’s Shopify Flow compatibility gives an automation advantage for merchants using Flow to orchestrate promotions, notifications, and fulfillment tasks.
• Stensiled is likely simpler to set up but may require custom work to integrate with complex flows.

UX, Customization, and Theming

Stensiled Wishlist

• Provides custom icons and a code-free setup to minimize friction for merchants who are not developers.
• Focuses on UI consistency with the storefront through icon selection.

Wishlist Pro ‑ Pasilobus

• Promises fast theme integration (less than 5 minutes) and includes translations on paid plans.
• Offers interfaces for managing multiple lists and sharing, which may require more nuanced UI elements to maintain clarity for shoppers.

Practical difference:

• Both apps are designed to match storefront aesthetics, but Wishlist Pro requires more interface elements for its richer feature set.
• Merchants with limited dev resources will value clean, code-free installs; both advertise ease but differ in complexity based on features enabled.

Sharing, Social, and Registry Features

Stensiled Wishlist

• Does not emphasize sharing or registry functionality in its primary description.

Wishlist Pro ‑ Pasilobus

• Includes sharing via email and social media and registry creation, which can be significant for gift-oriented stores and social-driven merchandising.

Practical difference:

• For wedding, gift, or registry stores, Wishlist Pro’s sharing and registry capabilities are decisive.
• Stores not relying on sharing or registries won’t gain as much from these features.

Mobile Experience and Performance

Both apps advertise quick installs and theme compatibility. Mobile experience matters because a large share of wishlist interactions happen on mobile. Neither app provides explicit mobile benchmark data, so merchants should test perceived speed and responsive behavior in their theme environment.

Best practice:

• Before committing, merchants should install the free plan (both offer a free tier) and test wishlist behavior on desktop and mobile, tracking performance implications on page load times and cart workflows.

Pricing and Value

Stensiled Wishlist Pricing

• Free Plan: Basic wishlist features, analytics, custom icons, save-for-later, activity tracking.
• Advance Plan: $9.99/month — appears to mirror free plan features, likely providing higher usage limits or support (description overlap suggests a modest upgrade).

Value observations:

• Stensiled’s price point is low, offering immediate cost savings for merchants who need only basic wishlist and analytics.
• The presence of a free plan permits pilots without financial commitment.

Wishlist Pro ‑ Pasilobus Pricing

• Free Plan: Unlimited list items, single list per customer, sharing.
• Advanced Plan: $14.99/month — unlocks unlimited lists per customer, quick add to cart from lists, translations, sharing.
• Plus Plan: $49.99/month — includes B2B order forms, CSV import, and reporting.

Value observations:

• Wishlist Pro’s tiered model shows clear feature gating: multi-list and convenience features on Advanced, B2B and reporting on Plus.
• For merchants requiring holding multiple lists or B2B imports, the Advanced or Plus tiers represent better value than multiple single-purpose tools.

Comparing Value for Money

• Stensiled offers better short-term cost control for small stores or those testing wishlist performance.
• Wishlist Pro may be better value for stores that need multiple lists, sharing, and B2B functionality since it bundles those features purposefully.
• Neither app includes broader retention tools (loyalty, referrals, reviews). Brands that want to invest in long-term retention may find better ROI with a platform that integrates multiple retention drivers into a single subscription.

Support, Reviews, and Trust Signals

Stensiled Wishlist

• Shopify App Store: 0 reviews, 0 rating. This lack of public feedback makes risk assessment harder for merchants.
• Support expectations are unclear from the description; availability and response times are unknown.

Wishlist Pro ‑ Pasilobus

• Shopify App Store: 1 review, 5.0 rating. The single positive review is a helpful signal but limited.
• The app’s integrations with Shopify Flow and Checkout imply some level of enterprise readiness.

Practical guidance:

• A thin review footprint increases implementation risk. Merchants should test on a staging theme, check support responsiveness, and request references if possible.
• Evaluate support SLAs (response time, channels) before relying on an app for revenue-driving workflows.

Implementation, Maintenance, and Developer Considerations

Implementation

• Both apps claim quick installs and code-free setup. The complexity increases with custom theme structures or headless implementations.
• Wishlist Pro’s deeper integrations with Checkout and Customer accounts might involve additional configuration.

Maintenance

• Single-purpose wishlist apps minimize surface area for updates but can accumulate technical debt when combined with other tools.
• If a store scales and adds more single-purpose apps, maintenance overhead increases—theme conflicts, duplicate scripts, and billing fragmentation.

Data Ownership and Migration

• Consider whether wishlist data can be exported or migrated. Wishlist Pro includes CSV import functionality, which implies export capabilities are also considered.
• Stensiled’s data export options aren’t explicit. Merchants planning to migrate or consolidate should confirm export formats and data access with both developers.

Security and Privacy

• Both apps operate within Shopify; merchants must ensure GDPR/CCPA compliance for customer-saved lists and data handling.
• Check each app’s privacy policy and data processing terms before installation.

How Each App Supports Conversion and Retention Objectives

Stensiled Wishlist

• Conversion boost: Save-for-later reduces friction in the buying journey by letting customers resume where they left off.
• Retention lever: Activity tracking and wishlist analytics can inform targeted emails and abandoned-wishlist flows.

Wishlist Pro ‑ Pasilobus

• Conversion boost: One-click reorder and quick add-to-cart from lists streamline conversion events.
• Retention lever: List sharing and registries encourage social discovery and return visits; B2B order forms create repeat purchase pathways for distributors.

Which features drive measurable impact?

• For direct conversion lift, quick add-to-cart and cart integration matter most.
• For retention and LTV increases, combining wishlists with loyalty programs and review requests yields more sustainable results—something neither single-purpose app provides natively.

Operational Use Cases — Which App Fits Which Merchant?

Stensiled Wishlist is best for:

• Small to mid-size stores seeking a low-cost, straightforward wishlist with basic analytics.
• Merchants that want a simple "save for later" feature to reduce abandoned carts without heavy configuration.
• Stores that prefer a lightweight app footprint and rapid deployment with minimal training.

Wishlist Pro ‑ Pasilobus is best for:

• Brands that need multiple lists per customer, registry/sharing functionality, and B2B order forms.
• Merchants managing distributor relationships or wholesale buyers who require CSV wishlist import and quick reordering.
• Stores that want deeper Shopify Flow integration for automation tied to wishlist events.

Cases where neither single-purpose app is ideal:

• Merchants focused on long-term retention through loyalty, referrals, and reviews in addition to wishlists.
• Stores trying to eliminate tool sprawl and consolidate billing, support, and integrations across retention features.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants that scale often face app fatigue: increasing operational complexity, duplicated scripts, multiple billing lines, and fragmentation of customer data across tools. App fatigue slows experimentation and blurs attribution for what actually improved retention metrics.

What is App Fatigue?

App fatigue happens when a store accumulates many single-function apps to solve discrete problems—wishlists, loyalty, referral, reviews, VIP tiers, and separate analytics dashboards. The results are familiar:

• Slower page loads due to multiple scripts and widgets.
• Increased maintenance overhead for theme updates and conflict resolution.
• Fragmented customer data that prevents unified segmentation and consistent experiences.
• Higher aggregate cost and billing complexity despite individual apps being inexpensive.

Why an Integrated Retention Platform Can Deliver Better Outcomes

An integrated platform reduces friction by consolidating wishlist behavior with loyalty, reviews, and referral programs. This leads to:

• Unified customer profiles that link wishlist activity to rewards behavior and review submissions.
• Cleaner implementation with fewer scripts and fewer theme edits.
• Better attribution for retention efforts, enabling clearer decisions about promotions and product focus.
• Single vendor support and a coordinated roadmap, reducing support overhead.

Growave’s "More Growth, Less Stack" Value Proposition

Growave positions itself as a retention platform combining Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP tiers in one suite. This eliminates the need to integrate separate tools for each retention function and brings these benefits together:

• Centralized customer engagement: Reward actions can be tied to wishlist adds, review submissions, and referral milestones, driving measurable lift in customer lifetime value.
• Cross-functional automation: Use wishlist signals to trigger in-app messaging, loyalty points, or targeted referral nudges.
• Consolidated reporting: See how wishlist behavior correlates with repeat purchase rate and average order value in one place.

For merchants evaluating consolidation, it helps to see the platform capabilities in action—such as combining wishlists with rewards campaigns to incentivize first conversion on saved items. To explore pricing tiers and see which plan aligns with order volume and feature needs, merchants can review Growave’s pricing page for plan comparisons and included integrations: consolidate retention features.

Growave is available on the Shopify App Store for direct installation and initial trials: install from the Shopify App Store.

Growave’s wishlist component is built to coexist with Loyalty & Rewards and Reviews & UGC, so wishlist data becomes an actionable part of retention programs. Merchants that want loyalty-based incentives for wishlist activity can set up reward actions that encourage checkout from saved items. Read about how to create loyalty programs that drive repeat purchases: loyalty and rewards that drive repeat purchases.

Growave also helps merchants collect more social proof around saved items. For example, prompting customers to add photo reviews of wishlist buys strengthens UGC that feeds social campaigns. Learn how to gather and display authentic buyer content: collect and showcase authentic reviews.

Book a personalized demo to see how an integrated retention stack improves retention.
Book a personalized demo

How an Integrated Approach Solves Specific Pain Points

Reducing Maintenance and Theme Conflicts

Replacing multiple wishlist/pop-up/reward scripts with a single integrated platform reduces the number of script tags and embedded widgets. This lowers the chance of console errors and keeps site speed more consistent during theme updates.

Better Personalization and Cross-Channel Workflows

When wishlist actions are part of customer profiles, merchants can:

• Send targeted emails showing items saved but not purchased combined with a small loyalty incentive.
• Trigger push notifications or SMS with a referral incentive linked to purchased items from a wishlist.
• Automatically assemble VIP tiers that reward customers who frequently convert from wishlists.

Consolidation makes these workflows easier to build and measure.

Clearer ROI and Consolidated Billing

Rather than juggling multiple subscriptions, merchants can see total retention spend in one plan and evaluate ROI using aggregated retention metrics—repeat purchase rate, LTV, and referral-driven revenue.

Practical Migration Considerations

Merchants moving from single-purpose wishlist apps to a suite should consider:

• Exporting wishlist data (product IDs, timestamps, customer IDs). Confirm export formats with the current app developer.
• Mapping wishlist events into the new platform’s schema to preserve historical behavior for segmentation.
• Staging the switch in a test environment, enabling both systems side-by-side temporarily to validate behavior and conversion impact.

To see examples of how other merchants combined wishlist, loyalty, and reviews to scale retention, review customer stories and inspiration for real-world tactics: customer stories from brands scaling retention.

Enterprise and Plus-Level Needs

For high-growth merchants or Shopify Plus stores that require advanced checkout extensions, APIs, and a dedicated launch plan, an integrated platform often offers enterprise-grade features without multiple vendor negotiations. Growave provides dedicated support and integrations for larger merchants: solutions for high-growth Plus brands.

For hands-on exploration of advanced features or to discuss enterprise requirements, merchants can also install Growave directly from the Shopify App Store to trial baseline features: install from the Shopify App Store.

Pricing and How to Evaluate Cost vs. Value

Merchants should align platform pricing with expected business outcomes:

• Compare cumulative monthly spend across wishlist + loyalty + reviews apps versus a single integrated plan.
• Estimate incremental revenue uplift from improved LTV, higher repeat purchase rates, and referral-driven customer acquisition.
• Factor in reduced engineering and support time when multiple solutions are replaced by a unified vendor.

For a clear comparison of plans and limits, consult the pricing page to match order volume and needed features: consolidate retention features.

Decision Framework: How to Choose Between These Options

When deciding between Stensiled Wishlist, Wishlist Pro ‑ Pasilobus, or an integrated platform, use this framework:

• Prioritize simplicity and low cost
  • Choose Stensiled Wishlist if the primary requirement is a basic wishlist, quick setup, and minimal monthly spend.
• Need multiple lists, B2B workflows, or robust sharing
  • Choose Wishlist Pro ‑ Pasilobus when distributor ordering, CSV imports, and registry features are necessary.
• Want coordinated retention and long-term LTV growth
  • Consider an integrated platform like Growave to combine wishlist signals with loyalty, referrals, and reviews into one growth engine.

Growave brings wishlist capabilities together with loyalty and reviews so merchants can build campaigns that turn saved items into purchases and advocates. See which plan aligns with the store’s order volume and growth stage: consolidate retention features.

Practical Recommendations by Merchant Type

Solo or Micro Brands (low order volume)

• Start with Stensiled Wishlist’s free plan to validate wishlist use and measure the conversion lift from saved items.
• Use simple email automations that promote saved items without investing in advanced integrations.
• If wishlist engagement increases and marketing needs tighten, consider consolidating into a broader retention tool later.

Growing DTC Brands (mid-market)

• If multiple lists, sharing, and basic B2B reordering are important, Wishlist Pro’s Advanced tier ($14.99/mo) may be the right value.
• Track wishlist conversion rate, AOV for wishlist-driven purchases, and repeat purchase behavior.
• If the brand plans loyalty campaigns and review automation, evaluate an integrated platform to unify these channels.

Retailers with B2B or Wholesale Channels

• Wishlist Pro’s Plus ($49.99/mo) is tailored for CSV imports and order forms for distributors, which can significantly streamline reorder workflows.
• Confirm import/export formats and automated notification flows for wholesale ordering.

High-Growth and Enterprise Merchants

• Consolidation becomes a priority to reduce tool sprawl and get tighter control over retention strategies.
• Evaluate Growave’s Plus plan or enterprise capabilities to ensure API, checkout, and headless support match technical requirements.
• For Shopify Plus stores, review the specialized solutions and consult with a platform representative: solutions for high-growth Plus brands.

Implementation Checklist Before Installing Any Wishlist App

• Confirm objectives: conversion lift, wishlist-driven AOV, B2B reorders, registry/social sharing.
• Identify required integrations: email provider, customer accounts, checkout, Shopify Flow.
• Test the free plan in a staging theme to understand performance and UX.
• Validate data export and ownership for migration later.
• Ask support about escalation SLAs and whether the app supports large catalogs and heavy list usage.
• Measure baseline metrics (repeat purchase rate, AOV, site speed) to quantify changes after installation.

Conclusion

For merchants choosing between Stensiled Wishlist and Wishlist Pro ‑ Pasilobus, the decision comes down to scope and future plans. Stensiled is a sensible pick for stores that need a low-cost, simple wishlist with basic analytics and fast setup. Wishlist Pro ‑ Pasilobus is better for stores that need multi-list management, sharing, and B2B order workflows that support distributor reorders and CSV imports.

If the priority is sustained growth through retention—linking wishlist actions to loyalty, referrals, and reviews—shifting to an integrated platform reduces tool sprawl and often delivers better value for money. Growave combines wishlist features with Loyalty & Rewards, Referrals, and Reviews & UGC so merchants can convert saved items into repeat purchases while centralizing customer engagement and reporting. Compare plans and find the right fit for order volume and feature needs here: consolidate retention features.

Start a 14-day free trial to see how a unified retention stack accelerates growth.
consolidate retention features

For merchants who prefer a personal walkthrough of how a consolidated retention stack maps to business goals, book time with a product specialist: Book a personalized demo

FAQ

• How do Stensiled Wishlist and Wishlist Pro ‑ Pasilobus differ in value?
  • Stensiled is oriented toward merchants seeking simplicity and low monthly cost, with basic analytics and save-for-later features. Wishlist Pro adds multi-list management, sharing, CSV import, and B2B order forms, making it a stronger fit for stores that need complex list workflows or wholesale/distributor support.
• Which app is better if a store needs multiple wishlists per customer and registry functionality?
  • Wishlist Pro ‑ Pasilobus is the better fit because its Advanced tier enables unlimited lists per customer and registry/sharing mechanics, while Stensiled focuses on single-list save-for-later behavior.
• Can an all-in-one platform replace these wishlist apps?
  • Yes. An integrated platform that includes wishlist functionality alongside loyalty, referrals, and reviews can replace multiple single-purpose apps, reduce maintenance overhead, and deliver clearer ROI through consolidated reporting. See how wishlist behavior can be tied to rewards and review prompts to drive repeat purchases: loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews.
• How should a merchant decide between keeping a specialized wishlist app and moving to an integrated retention suite?
  • Evaluate current needs (B2B, sharing, multi-list), projected scale, and the cost of maintaining multiple tools. If wishlist activity is a core input to loyalty campaigns or review requests, consolidation into a single retention platform will often yield better long-term value and simpler operations. Review plan options and integration details to match the store’s monthly order volume and technical requirements: consolidate retention features.