Smart Wishlist vs. Wishlist Wizard: An In-Depth Comparison

Introduction

Choosing the right wishlist app can feel deceptively simple but has material consequences for conversion, retention, and site performance. Merchants often pick a single-purpose plugin to solve a narrow need, only to find overlapping features, theme conflicts, and mounting subscription fees as the store scales.

Short answer: Smart Wishlist is a lightweight, low-cost option built for one-click saving and shareable lists, while Wishlist Wizard focuses on straightforward bookmarking and device sync with a higher monthly fee. For merchants seeking long-term retention, however, a platform that bundles wishlist functionality with loyalty, referrals, and reviews can deliver better value for money than any single-purpose app.

This article provides an in-depth, feature-by-feature comparison of Smart Wishlist (Webmarked) and Wishlist Wizard (Devsinc). The goal is to help merchants select the right tool for their needs and to show when consolidation into a broader retention platform can reduce app sprawl and boost lifetime value.

Smart Wishlist vs. Wishlist Wizard: At a Glance

Quick background: the two apps

Smart Wishlist (Webmarked)

Smart Wishlist positions itself as a fast, one-click wishlist for Shopify stores that works for guests and logged-in users. The developer emphasizes a lightweight payload, ease of setup with no coding required, and APIs for advanced use. The app lists integrations with Sendgrid and ShareThis, and an entry-level plan at $4.99/month. Smart Wishlist has 81 reviews on the Shopify App Store and an average rating of 3.6.

Wishlist Wizard (Devsinc)

Wishlist Wizard markets itself as a basic wishlist tool to let customers bookmark items and access lists across devices, with sharing via email and social channels. Pricing starts at $15/month for the Standard Plan and $20/month for the Pro Plan (which includes back-in-stock features). Wishlist Wizard currently has only one review on the Shopify App Store and a 5.0 rating.

Deep Dive Comparison

Features

Core wishlist behavior

Smart Wishlist focuses on one-click saving directly from product, collection, search result, and cart pages. Its selling points are speed and minimal friction: guest users can save items without logging in, wishlists are shareable, and the app supports unlimited wishlists.

Wishlist Wizard emphasizes bookmarking and multi-device sync, allowing shoppers to access their saved lists across Android and iPhone. Sharing via email or social channels is a core part of the user-facing experience.

Key takeaways:

• Smart Wishlist prioritizes speed and universal access (guest saving), which reduces friction for first-time or casual shoppers.
• Wishlist Wizard prioritizes cross-device continuity and simple list management for shoppers who expect to pick up where they left off.

Guest vs. logged-in users

Smart Wishlist explicitly supports both guest and logged-in users and advertises the ability to save without forcing account creation. That lowers the drop-off risk at the save moment and can increase wishlist adoption.

Wishlist Wizard appears designed around logged-in behaviors and device syncing, though sharing and email options exist. Its documentation highlights syncing but is less explicit about guest behavior.

For stores that rely on low-friction interactions to capture intent (for example, seasonal or low-consideration items), Smart Wishlist’s guest support is an advantage.

Multiple wishlists and list management

Smart Wishlist advertises unlimited wishlists. That flexibility is useful for customers who want to separate lists (e.g., "Birthday", "Gifts", "To Buy"). Unlimited lists are also handy for stores selling varied merchandise where shoppers may maintain multiple lists.

Wishlist Wizard’s public description focuses on building lists and viewing them anywhere but doesn’t emphasize unlimited or advanced organizational features.

If multiple list creation and segmentation are important, Smart Wishlist presents clearer capabilities.

Sharing and social features

Both apps offer sharing via email and social channels. Smart Wishlist lists ShareThis as an integration partner, which suggests streamlined social share behavior. Wishlist Wizard stresses sharing as well, with social and email channels noted in its description.

Sharing is crucial for gift-oriented commerce and referral traffic. Both solutions appear competent here; the choice depends on how easily the store can integrate shared links into marketing flows.

Back-in-stock and saved alerts

Wishlist Wizard’s Pro Plan explicitly includes back-in-stock functionality. This is an important conversion lever: when a saved item returns, notifying the shopper can turn intent into purchase.

Smart Wishlist does not list back-in-stock alerts in its public feature set. While APIs exist (Javascript and REST), implementing back-in-stock may require custom work or integration with a separate back-in-stock app.

For merchants who expect to rely on saved-item alerts to drive purchases, Wishlist Wizard’s Pro Plan offers an out-of-the-box advantage.

API and customization

Smart Wishlist advertises Javascript and REST APIs to meet advanced requirements. That allows developers to customize flows, sync saved items with external systems, or build custom triggers.

Wishlist Wizard’s public information about APIs is limited. For stores with technical resources and custom needs, Smart Wishlist may offer more extensibility.

Theme impact and uninstall behavior

Smart Wishlist highlights a "lightweight payload" and claims to leave no theme breakage on uninstall. That’s an important consideration—some apps inject code or assets that persist after uninstall and require theme cleanup.

Wishlist Wizard does not make an explicit claim about uninstall behaviour; merchants should audit the theme when installing either app.

Analytics and conversion tracking

Neither app provides a detailed analytics suite in its basic descriptions. Smart Wishlist’s APIs could enable custom tracking with analytics tools. Wishlist Wizard does not list advanced analytics capabilities.

Merchants that need built-in reporting to understand wishlist-driven conversions may need to rely on external analytics or platform-level tracking.

Pricing & Value

Smart Wishlist pricing

• Standard: $4.99 / month

This low entry price makes Smart Wishlist attractive for budget-conscious stores that want a basic wishlist with guest saving and shareability.

Wishlist Wizard pricing

• Standard Plan: $15 / month (Unlimited products, Unlimited customers, No back-in-stock)
• Pro Plan: $20 / month (Unlimited products, Unlimited customers, Back-in-stock included)

Wishlist Wizard’s higher starting price reflects a different positioning: it aims to provide device sync and (on Pro) back-in-stock alerts as part of its value.

Value for money

Value assessment depends on the merchant’s needs and the broader toolset the store runs.

• For a merchant who only needs a minimal wishlist widget and wants to keep subscription costs low, Smart Wishlist offers better value for money.
• For a merchant that needs built-in back-in-stock alerts and device sync without building custom integrations, Wishlist Wizard’s Pro Plan can be justified.

However, a crucial factor often missed in app selection is the broader cost of multiple single-purpose apps. Each add-on increases subscriptions, the chance of theme conflicts, and the integration work required to make systems talk to one another. That’s where an integrated retention platform can change the calculus.

Integrations & Ecosystem

Smart Wishlist

Smart Wishlist lists Sendgrid and ShareThis as integration partners. Presence of Sendgrid suggests email-driven workflows are possible; ShareThis supports social sharing. The app’s APIs open additional integration pathways for merchants that want to connect wishlists to CRM, email, or marketing automation tools.

Wishlist Wizard

Wishlist Wizard does not list integrations in its public description. That absence means merchants may need to rely on platform-level automation or custom code to connect the wishlist data with email tools or CRMs.

Practical implications

• If a store uses a specific ESP or CRM, Smart Wishlist’s integration hints plus its APIs may reduce custom work.
• Wishlist Wizard may deliver basic in-app features but could require additional integration effort to feed wishlist events into marketing campaigns.

User Support & Market Signals

Ratings and reviews

• Smart Wishlist: 81 reviews, rating 3.6
• Wishlist Wizard: 1 review, rating 5.0

A higher review count provides more confidence in how the app behaves across themes, edge cases, and merchants. Smart Wishlist’s 81 reviews reveal a broader sample size, even though the average rating is 3.6. A 3.6 rating suggests there are both satisfied users and notable pain points or feature gaps. The single 5.0 review for Wishlist Wizard does not provide a representative sample; it’s a promising datapoint, but unreliable for generalizing.

Merchants should read recent reviews to identify patterns (install issues, support responsiveness, feature requests) and consider reaching out to developers with pre-install questions.

Support channels

Neither app advertises a broad support suite in public descriptions. Smart Wishlist claims easy setup with no coding required; Wishlist Wizard stresses convenience and device sync. For mission-critical features like back-in-stock alerts and API access, merchants should verify support response times and availability before committing.

Performance & Site Impact

Smart Wishlist markets a lightweight payload and promises not to break themes on uninstall. Lighter widgets reduce rendering delays and lower the risk of theme conflicts. Wishlist Wizard’s public materials do not speak to payload size; merchants should bench test both apps in staging environments to measure page load impact.

Best practices:

• Measure page load before and after install.
• Test on product pages, collection pages, and search results (where wishlist buttons will render).
• Check mobile performance since mobile traffic often dominates conversions.

Security & Data Ownership

Both apps operate within Shopify’s app ecosystem, which limits direct access to checkout data, but wishlist data may include customer emails if users share lists. Merchants should confirm:

• Where wishlist data is stored (app provider’s servers vs. Shopify metafields).
• Export options for wishlist data to own customer databases or CRMs.
• GDPR/CCPA compliance and data deletion policies when uninstalling.

Smart Wishlist’s API orientation suggests merchants can export or sync saved-item data with internal systems; Wishlist Wizard should be interrogated similarly during the evaluation process.

Implementation & Developer Considerations

Smart Wishlist provides Javascript and REST APIs, which is attractive for stores with development resources. That makes it possible to:

• Trigger email flows on wishlist creation.
• Sync saved items to external databases.
• Combine wishlist events with analytics for conversion attribution.

Wishlist Wizard’s documentation appears less developer-focused. If a merchant intends to integrate wishlist behavior into complex automation (e.g., loyalty program triggers), Smart Wishlist is likely the more flexible choice.

Migration, Exit & Uninstall Risk

A practical concern is the cleanup required on uninstall. Smart Wishlist claims no theme breakage upon uninstall, which implies it cleans up injected assets. Wishlist Wizard does not make the same claim publicly.

Merchants should always:

• Back up theme code before install.
• Audit theme assets after uninstall.
• Ensure wishlist data can be exported to maintain continuity if switching providers.

Use Cases: Which App Fits Which Merchant?

• For stores on a tight budget that need a simple, fast wishlist with guest saving and minimal technical work, Smart Wishlist is a strong fit. The $4.99/month entry price is compelling for early-stage merchants or stores with high traffic volumes where a lightweight widget is preferred.
• For stores that place value on cross-device continuity and want built-in back-in-stock alerts without additional integrations, Wishlist Wizard’s $20/month Pro Plan is a good match. That plan includes the alerts that convert saved intent into purchases.
• For merchants with technical resources who need extensibility and plan to tie wishlist behavior into complex automations (e.g., triggered emails, CRM enrichment, or loyalty actions), Smart Wishlist’s APIs offer more customization potential.
• For merchants prioritizing long-term retention, loyalty, and reduced app overhead, neither single-purpose app may be the most cost-effective path. Consolidating wishlist functionality into a broader retention platform can reduce stack complexity and unlock combined behavioral triggers (see the Alternative section below).

Pros and Cons — Quick Bulleted Lists

Smart Wishlist (Webmarked)

Pros

• Low entry price ($4.99/month).
• One-click saving and guest support reduce friction.
• Shareable lists and unlimited wishlists.
• Javascript and REST APIs for custom integration.
• Claims lightweight payload and clean uninstall.

Cons

• Mid-range rating (3.6) across many reviews; mixed user feedback.
• No built-in back-in-stock in public feature list.
• Limited listed integrations compared with larger retention platforms.

Wishlist Wizard (Devsinc)

Pros

• Device sync and cross-platform access for shoppers.
• Pro plan includes back-in-stock alerts.
• High rating in available review (5.0), though only one review.

Cons

• Higher starting price ($15/month) for Standard, $20/month for Pro.
• Very small review sample (1 review) limits reliability of public score.
• Limited public information on APIs and integrations.
• Potential for additional costs if other retention features are needed.

Decision Checklist: Quick Questions Merchants Should Ask

• Is guest wishlist saving important for reducing friction and capturing first-time shoppers?
• Are back-in-stock alerts a conversion priority that must be handled by the wishlist app itself?
• Is minimal monthly cost a strict constraint, or can subscription dollars be redirected to a platform that combines multiple retention tools?
• Are there internal development resources to leverage APIs and build integrations?
• How many single-purpose apps are already in the stack, and will another add-on increase maintenance overhead?
• Is cross-device syncing a must-have for the customer base?

Answering these questions will make the choice between Smart Wishlist and Wishlist Wizard more practical and aligned with business priorities.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue: a real cost to growth

Many merchants start by installing a single-purpose app to solve a narrow problem: wishlist here, back-in-stock there, loyalty elsewhere. Each app can seem affordable in isolation, but the aggregate cost, integration friction, and support complexity add up. This "app fatigue" shows up as:

• Rising monthly subscriptions with overlapping features.
• Increased risk of theme conflicts and slower page speed.
• Fragmented customer data across vendors, reducing the ability to run combined retention campaigns.
• More time spent on vendor management instead of growth.

Addressing app fatigue means evaluating whether a consolidated platform can deliver better outcomes: higher retention, improved lifetime value, and fewer operational burdens.

Growave’s "More Growth, Less Stack" approach

An alternative to the single-purpose app model is an integrated retention suite that includes wishlist functionality plus loyalty, referrals, reviews, and VIP tiers in a single package. Growave positions itself as such a platform, aiming to reduce the number of separate apps a merchant needs to manage.

Key capabilities include:

• A native wishlist module that covers core saving and sharing behaviors.
• loyalty and rewards that drive repeat purchases to convert saved intent into repeat revenue.
• Tools to collect and showcase authentic reviews, which amplify social proof and increase conversion.
• Referral mechanics and VIP tiers that increase lifetime value and encourage advocacy.

Why consolidation helps conversion and retention

When wishlist data flows into a shared platform that also manages loyalty and reviews, merchants can build multi-step journeys without fragile integrations. Examples of combined actions:

• Reward points are granted when a saved item is purchased, strengthening the incentive to return.
• A back-in-stock alert triggers both an email and an on-site message that includes a review snippet to increase urgency.
• Referral incentives are offered when a customer shares a wishlist that leads to a purchase.

These are complex automations when assembled from separate apps; they become straightforward when implemented inside a unified platform.

Integrations and platform readiness

Growave integrates with many ecosystem partners and commerce workflows, which simplifies adoption and reduces custom work. To explore how Growave installs on Shopify, merchants can install Growave from the Shopify App Store and test compatibility on staging themes. For merchants considering a tailored walkthrough, Book a personalized demo to see how an integrated retention stack improves retention.

Pricing and plan considerations when consolidating

Moving from multiple single-purpose subscriptions to an integrated platform often represents better value for money. Growave’s pricing tiers start with a free plan and scale by monthly orders and features; merchants can compare plans to find the right fit. Consolidation reduces the cumulative monthly cost of separate apps while unlocking cross-functional features that single-purpose modules rarely provide on their own.

Proof points and scale readiness

Growave’s presence in the market includes a larger review base and a higher aggregate rating than the individual wishlist apps discussed here. Those metrics indicate broader adoption and maturity of the platform. Merchants that outgrow a basic wishlist widget—wanting loyalty, referrals, and review workflows tied to wishlist behavior—gain strategic upside by consolidating.

Feature mapping: wishlist behaviors inside a unified stack

When wishlist functionality is embedded within a retention platform, merchants get several practical benefits:

• Centralized data: wishlist events are stored alongside loyalty history and referral data; marketers can target customers with precise offers.
• Unified triggers: a saved item + abandoned cart + VIP status can trigger bespoke reward actions without middleware.
• Reduced overhead: fewer vendor relationships and simpler billing.
• Enterprise readiness: platforms built for scale often support multi-language stores, Shopify Plus features, and developer APIs for advanced customization.

Merchants evaluating consolidation should measure the value of combined features against the sum of individual app costs.

Practical paths to consolidate

• Start by listing all single-purpose apps and the monthly cost of each.
• Identify the most frequently used cross-app automations (e.g., wishlist → email → reward).
• Run a staged trial of an integrated platform and map feature parity with existing apps.
• Validate theme performance in a staging environment and ensure data export/import is possible during migration.
• If a live demo helps the evaluation, merchants can Book a personalized demo to validate specific workflows.

Explore pricing and installation

Merchants considering consolidation can compare plans to find the right fit. For quick validation, installing via the Shopify marketplace is an easy way to begin: merchants can install Growave from the Shopify App Store and test the wishlist and loyalty flows in a sandboxed environment.

How Growave integrates wishlist with other retention features

• Wishlist events can trigger loyalty actions, such as awarding points for wishlist shares, or bonus points for purchased items that were saved first.
• Back-in-stock alerts can be paired with review prompts and VIP bonuses to maximize conversion on restocks.
• Shared wishlists can be used in referral campaigns to drive new-customer acquisition with proof-backed incentives.

By combining wishlist behavior with loyalty and reviews, merchants unlock multi-channel flows that single-purpose apps cannot deliver without heavy integration.

Contextual links to explore further

• To review how loyalty programs amplify wishlist conversions, see how loyalty and rewards that drive repeat purchases are structured.
• For details on social proof mechanics tied to product interest, consider how to collect and showcase authentic reviews.
• To evaluate costs and features side-by-side, merchants can compare plans to find the right fit.
• For Plus merchants or those on large accounts, review the platform’s readiness for enterprise needs and install Growave from the Shopify App Store.

Book a personalized demo to see how an integrated retention stack improves retention. (Hard CTA)

Migration Considerations: Moving From a Single Wishlist App to a Unified Platform

Migrating wishlist data and user experiences requires planning:

• Data export: confirm the existing wishlist app allows export of saved items and associated customer identifiers.
• Mapping fields: map wishlist item IDs, product handles, timestamps, and customer emails into the new platform.
• Communication strategy: notify customers if wishlist behavior will change (e.g., new UI, account linking).
• Staging rollout: test the new implementation on a staging theme and verify mobile behavior.
• Uninstall cleanup: follow uninstallation steps from the old app and verify theme assets are removed.

A planned migration reduces churn and preserves customer intent signals.

Practical Comparison Summary

• If the requirement is a minimal, low-cost, guest-friendly wishlist and minimal maintenance, Smart Wishlist ($4.99/month) is a pragmatic choice.
• If device sync and built-in back-in-stock alerts are must-haves and the incremental cost is acceptable, Wishlist Wizard’s Pro Plan ($20/month) is a better fit.
• If the long-term goal is sustainable retention through integrated loyalty, referrals, reviews, and wishlist triggers, consolidating into an all-in-one platform often offers better value for money and fewer operational headaches.

Conclusion

For merchants choosing between Smart Wishlist and Wishlist Wizard, the decision comes down to priorities:

• Choose Smart Wishlist for low-cost, lightweight one-click saving and guest wishlist support.
• Choose Wishlist Wizard for device sync and built-in back-in-stock alerts at a higher monthly price.

Beyond those choices, there is a strategic alternative. Consolidating wishlist functionality into a broader retention platform reduces app sprawl and enables cross-feature automations that single-purpose apps struggle to deliver. Merchants ready to move from point solutions to a unified approach can evaluate platform-level options and compare plans to find the right fit. For a quick trial and to assess fit in the store environment, merchants can also install Growave from the Shopify App Store.

Start a 14-day free trial to see how a unified retention stack accelerates growth. (Hard CTA)

FAQ

What are the main functional differences between Smart Wishlist and Wishlist Wizard?

• Smart Wishlist focuses on fast, one-click saving and guest-friendly wishlists with API support for customization. Wishlist Wizard emphasizes device syncing and a straightforward bookmark-style experience, with the Pro Plan adding back-in-stock alerts.

How should merchants weigh price against features?

• Price matters, but so does the feature set and total stack cost. Smart Wishlist is the lower-cost pick for a simple widget. Wishlist Wizard provides device sync and back-in-stock alerts for a higher fee. Merchants should also account for the overhead of running multiple single-purpose apps when calculating value for money.

How reliable are the review ratings for each app?

• Smart Wishlist has a larger sample size (81 reviews) with an average rating of 3.6, which indicates mixed but broadly representative feedback. Wishlist Wizard has one review with a 5.0 rating, which is positive but not statistically reliable. Merchants should read recent reviews and ask developers specific questions before install.

How does an all-in-one platform compare to specialized apps?

• An integrated platform consolidates wishlist, loyalty, referrals, and reviews into a unified data model, enabling cross-feature automations (for example, awarding loyalty points when a saved item is purchased). This reduces theme and integration overhead and often delivers better value for money than multiple single-purpose subscriptions. Merchants can compare plans to find the right fit or install Growave from the Shopify App Store to evaluate how consolidation could simplify operations.