K Wish List vs. Wishlist & B2B Project Planner: Comparison

Introduction

Choosing the right wishlist solution on Shopify looks simple until product pages, large orders, and repeat-customer strategies reveal multiple needs. Merchants often face a choice between focused, lightweight wishlist apps and feature-rich planners built for complex purchases. Picking the wrong tool can mean extra costs, poor UX, or a fragmented tech stack that hurts retention and lifetime value.

Short answer: K Wish List‑Advanced Wishlist is an excellent choice for merchants who need a fast, user-friendly wishlist that’s easy to install and customize. Wishlist & B2B Project Planner suits businesses that must support multi-item projects, quantity management, and draft-order workflows for B2B or large-ticket sales. For merchants who want fewer apps and more measurable retention gains, an integrated retention platform offers better value for money than stitching together single-purpose tools.

This article provides a detailed, feature-by-feature comparison of K Wish List‑Advanced Wishlist (Kaktus) and Wishlist & B2B Project Planner (Shopstackify). The goal is to clarify each app’s strengths, weaknesses, and ideal use cases so merchants can choose with confidence. After the comparison, the piece explains why consolidating retention features into a single platform can reduce tool sprawl and improve customer lifetime value.

K Wish List‑Advanced Wishlist vs. Wishlist & B2B Project Planner: At a Glance

Deep Dive Comparison

This section examines both apps across the criteria that matter to merchants: features and UX, pricing and value, integrations, setup, analytics, support, and who each app is best for.

Features and Core Functionality

K Wish List‑Advanced Wishlist — What it delivers

K Wish List focuses on the core wishlist experience: let shoppers save products, revisit favorites, and share lists. The app emphasizes speed and simplicity.

Key functional highlights:

• Floating wishlist button and header icon for persistent access.
• Add-to-wishlist button on product pages.
• Popup and embedded wishlist display options.
• Social-media sharing for gift lists and event shopping.
• Customer wishlist pages and basic wishlist notifications.
• Customizable icons, labels, and colors to align with brand design.
• No-code setup designed to be installed in minutes.

K Wish List’s strengths are in UX immediacy and low friction. The 4.7 rating across 81 reviews suggests reliable satisfaction among users who need a straightforward wishlist.

Practical outcomes for merchants:

• More product saves and return visits through visible, easy-to-use wishlist controls.
• Faster setup with less reliance on developers.
• Suitable for promotional campaigns (gift guides, holiday lists, sales favorites) that rely on easy sharing.

Wishlist & B2B Project Planner — What it delivers

Wishlist & B2B Project Planner positions itself as a project planner for large, complex purchases. It extends wishlist functionality into workflows for quantity management, grouping, and order assistance.

Key functional highlights:

• Customers can create multiple wishlists/projects with subgroups or tags.
• Product quantity management inside wishlists (important for orders requiring item counts).
• Add products from wishlists to cart and convert wishlists into active carts for streamlined checkout.
• Merchant admin can view customer wishlists and convert them to draft orders/invoices to assist with purchase orders.
• Shareable wishlists for collaboration.

This app targets merchants selling big-ticket items or B2B products where customers need to group items, specify quantities, and hand off lists to internal buyers or vendors. The ability to convert wishlists to draft orders is a significant operational advantage for businesses handling manual sales or sales-assisted invoicing.

Practical outcomes for merchants:

• Reduced friction for bulk and complex orders.
• Improved sales workflows for B2B and trade customers.
• Clearer path from interest to purchase when quantities and grouped items are involved.

User Experience & Front-End Behavior

K Wish List prioritizes a minimal, shopper-friendly interface: a floating button and header icon create persistent access to wishlist functionality, encouraging saves during browsing sessions. Popup and embedded options give merchants flexibility to match a store’s UX patterns. Customizable labels allow alignment with brand voice.

Wishlist & B2B Project Planner offers a more structured front-end that supports project-level organization. The UX must account for grouping, tagging, and quantity inputs. For shoppers who expect a simple save-for-later experience, the planner may feel more complex, but for users who are buying for projects or teams, the structure is necessary.

From a conversion standpoint:

• K Wish List likely reduces drop-off for casual savers and gift shoppers through low-friction actions.
• Wishlist & B2B Project Planner reduces friction for complex purchases by providing tools customers and merchant teams need to complete orders.

Back-End Tools & Merchant Admin Features

K Wish List provides lightweight admin controls—basic tracking of wishlist usage and customer wishlists. This is suitable for merchants who want to monitor interest without extensive order-management features.

Wishlist & B2B Project Planner includes merchant-facing features that support sales workflows:

• View and manage customer wishlists.
• Convert wishlists into draft orders or invoices.
• Support for quantity editing and grouping in admin.

That makes the planner a tactical tool for merchants with sales teams or custom-order processes. K Wish List lacks built-in draft-order conversion, so merchants relying on sales-assisted checkout will need manual workarounds or additional apps.

Pricing and Value

Comparing pricing requires not only sticker price but expected ROI, maintenance, and downstream costs from additional apps.

K Wish List pricing:

• Free plan with many core features (float button, header icon, add-to-wishlist button, social sharing, popup & embedded wishlist types, customers’ wishlists).
• Growth at $6.70/month (feature parity with free in listed items—may scale support or limits).
• Growth 2 at $19.99/month.

K Wish List offers a strong entry-level option that provides wishlist functionality at little to no cost. For brands testing wishlist-driven promotions or running seasonal campaigns, the free plan offers low risk.

Wishlist & B2B Project Planner pricing:

• Project planner at $29/month.

At $29/month, Wishlist & B2B Project Planner is positioned as a specialized tool for merchants who need project-level functionality. For businesses that require draft-order conversion and quantity management, that price can be good value for money compared to custom development or multiple apps.

Value considerations:

• K Wish List provides immediate, low-cost wishlist capability that is easy to deploy—high value for stores prioritizing simple saves and social sharing.
• Wishlist & B2B Project Planner delivers operational value for B2B and large-ticket verticals where admin-side draft orders and quantity fields directly drive conversions.

Merchants should weigh direct pricing against indirect costs: development time, extra apps to fill B2B gaps, and the management overhead of multiple integrations.

Integrations & Technical Compatibility

Both apps list "Works With: Checkout" and are category “wishlist.” Integration depth is a crucial differentiator in practice.

K Wish List:

• Integrates directly into store front-end and checkout flows via floating button and header icon.
• Typically requires no advanced integrations for basic wishlist functions.
• Limited mention of popular marketing or helpdesk integrations—may not natively sync wishlist events to tools like Klaviyo or Gorgias without custom work.

Wishlist & B2B Project Planner:

• Also works with checkout and provides draft-order conversion, which indicates deeper integration with the merchant’s order workflows.
• Merchant-side conversion to draft orders is an integration that reduces manual steps between wishlist and sales order systems.

Integration takeaways:

• For merchants who want wishlist events to trigger CRM or email flows, investigate whether either app provides webhooks or native connections to common marketing tools. If not, merchants will need middleware or developer effort.
• For merchants on Shopify Plus or using complex flows (headless, custom checkout), verify compatibility before installing either app.

Implementation, Setup, and Ongoing Maintenance

K Wish List sells simplicity: "Set up in minutes with no coding required." That makes it attractive for merchants without developer resources.

Wishlist & B2B Project Planner is likely to require more configuration, particularly around draft-order processes and admin usage. Sales teams will need training on converting wishlists to drafts and managing groupings or tags.

Maintenance considerations:

• K Wish List: Low ongoing maintenance; minimal admin overhead.
• Wishlist & B2B Project Planner: Moderate maintenance; internal processes to manage project wishlists and draft orders.

If reducing time spent on app maintenance is a priority, the simpler option can be preferable. If the business handles complex quotes and invoices, the additional operational costs of the planner are often justified.

Analytics, Measurement, and Reporting

K Wish List offers basic tracking of wishlist usage. This is useful for product interest signals but may not be sufficient for merchants wanting attribution across lifecycle channels.

Wishlist & B2B Project Planner’s admin view of wishlists and draft-order conversion can provide more actionable sales signals—particularly useful for sales teams following leads and for merchants measuring conversion from saved projects to actual orders.

For advanced reporting:

• Neither app advertises enterprise-grade analytics by itself.
• Merchants that need cohesive analytics across wishlists, loyalty, referrals, and reviews should consider platforms that consolidate retention data.

Customer Support, Reviews, and Product Maturity

K Wish List (Kaktus)

• Reviews: 81
• Rating: 4.7 A review base of 81 with a high rating indicates a matured app with consistent user feedback and product polish. The presence of a free plan and multiple paid plans suggests an established pricing strategy and user base.

Wishlist & B2B Project Planner (Shopstackify)

• Reviews: 1
• Rating: 5.0 A single review with a perfect score isn’t enough to evaluate long-term reliability or widespread merchant adoption. The app’s niche feature set may still be valuable, but merchants should consider the implications of lower review volume when selecting a mission-critical tool.

Important support questions to ask before installing:

• How are bugs fixed and how fast? (Response SLAs.)
• Is there proactive communication about breaking Shopify changes?
• What level of customization is available through support or professional services?

Security, Compliance, and Data Ownership

Both apps interact with customer interactions and the checkout flow. Key merchant checks:

• Confirm how wishlist customer data is stored and exported.
• Verify compliance approaches for GDPR and other privacy laws where applicable.
• Ensure the app’s permission scopes align with merchant comfort around access to orders and customer data.

If an app converts wishlists into draft orders, ensure that draft-order data is handled according to merchant accounting and privacy policies.

Scalability & Suitability for Enterprise

K Wish List scales for broad DTC use cases where wishlist events are a marketing signal. The app’s simplicity makes it easy to scale across large catalogs without adding complexity.

Wishlist & B2B Project Planner is built for higher-touch scenarios—B2B, furniture, construction, interior design—where each wishlist may represent a large revenue opportunity. However, merchants with large order volumes should confirm performance under load and whether the app supports larger accounts or Shopify Plus features.

Use Cases: Which App Should a Merchant Choose?

K Wish List is best for merchants who:

• Want an easy-to-install wishlist to increase saves and repeat visits.
• Run promotions that depend on social sharing (gift shopping, guides).
• Need basic wishlist functionality without additional operational complexity.
• Prefer a low-cost entry point with a free plan to test impact.

Wishlist & B2B Project Planner is best for merchants who:

• Sell large, grouped, or quantity-based products (furniture, event planning, construction).
• Require admin-side conversion of wishlists into draft orders for sales-assist workflows.
• Need customers to create multiple named projects or wishlists with subgroups and tags.
• Manage B2B relationships where internal approval and invoicing are common.

Pros & Cons — Quick Bullets

K Wish List — Pros:

• Fast setup and no-code installation.
• Low-cost/free plan with core features.
• High user rating (4.7) across a meaningful review base (81).
• Shopper-friendly UI: floating button and header icon.

K Wish List — Cons:

• Limited B2B workflow support (quantity, draft orders).
• Basic analytics and integrations; may require additional apps for full retention strategy.

Wishlist & B2B Project Planner — Pros:

• Built-in project and quantity support for complex purchases.
• Merchant admin features including converting wishlists to draft orders.
• Directly addresses B2B and large-ticket checkout pain points.

Wishlist & B2B Project Planner — Cons:

• Higher entry price ($29/mo) with a single review—limited social proof.
• Potentially steeper learning curve for customers and merchant teams.
• Might require additional integrations to connect wishlist events with marketing automation.

Migration, Lock-In, and Portability

When adopting any app, consider how easy it is to extract wishlist data or migrate to a new provider:

• Confirm whether the app allows export of wishlists and customer associations.
• Evaluate how embedded the app’s front-end components are; replaceability impacts development costs.
• For merchants who anticipate changing tech stacks, pick tools that make data portability straightforward.

K Wish List’s straightforward approach often means lower migration friction. Planner apps that introduce custom admin workflows may complicate migrations if conversion logic is tightly coupled to the app.

The Alternative: Solving App Fatigue with an All-in-One Platform

As merchants scale, adding a single-purpose app for each need creates app fatigue. App fatigue manifests as:

• Increased subscription costs and overlapping fees.
• Integration complexity between multiple vendors and data sources.
• A fragmented merchant experience where wishlist signals, loyalty points, review incentives, and referral flows live in separate dashboards.
• Longer time-to-market for combined retention strategies (e.g., reward customers for saving items, then trigger review flows after purchase).

Consolidating retention features reduces complexity and operational cost while improving measurement across the customer lifecycle.

Growave’s philosophy—More Growth, Less Stack—focuses on replacing multiple single-point apps with an integrated retention suite. Merchants can consolidate wishlist capability with loyalty, referrals, and reviews, turning disparate signals into coherent revenue-driving flows.

Key benefits of consolidating into one platform:

• Unified customer profiles that connect wishlist actions to loyalty and referral rewards.
• Better measurement of LTV and retention because all activities live in a single dataset.
• Reduced developer overhead: fewer integrations to maintain and fewer chances for breaking changes.
• Operational savings by eliminating redundant feature subscriptions.

Growave offers a combined approach that includes wishlist functionality plus loyalty and rewards, referrals, social reviews, VIP tiers, and more. Merchants can evaluate integrated retention options and pricing to see whether consolidation offers better value for money than multiple single-purpose apps.

For merchants considering consolidation, it helps to review how an integrated platform supports specific features:

• For loyalty programs and tiered rewards, review how wishlist actions can be used as triggerable events for point grants or VIP upgrades. See how Growave enables loyalty and rewards that drive repeat purchases.
• For reputation and conversion, consider the value of centralized review collection and display across product pages and marketing channels. Growave supports collect and showcase authentic reviews.
• For real-world proof and inspiration from retailers that reduced tool sprawl, merchants can examine customer stories from brands scaling retention.

Implementation and evaluation tips:

• Compare the total monthly cost of the necessary single-purpose apps versus an all-in-one plan. Growave’s pricing tiers span from an entry plan to enterprise, which can consolidate multiple app fees into one predictable subscription. Merchants can review plans and see whether consolidation reduces monthly spend by visiting options to consolidate retention features.
• Test whether wishlist events can trigger loyalty or referral actions. If a wishlist save is combined with loyalty points, merchants can create “save-to-earn” promotions that improve repeat engagement.
• Confirm integration compatibility with email and support platforms. Growave lists integrations with Klaviyo, Omnisend, Gorgias, Recharge, and other popular tools, a useful factor for merchants that rely on robust marketing automations.

If a merchant wants to see how a unified approach fits into their stack, a practical next step is to book a personalized demo to review a retention roadmap. This direct walkthrough helps map wishlist behavior to loyalty programs and review flows and demonstrates how consolidation reduces complexity.

How Growave Features Map to Merchant Needs

• Wishlist: Provides product-saving functionality that ties directly into loyalty flows and email triggers—no need to manage a separate wishlist app.
• Loyalty & Rewards: Customizable programs and VIP tiers that let merchants reward behaviors beyond purchases, such as saves and referrals. Learn how merchants create loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Centralized review collection, moderation, and social display — helps build social proof and boosts conversion. Merchants can see how to collect and showcase authentic reviews.
• Referrals: Built-in referral mechanics that encourage new customers and amplify word-of-mouth without adding a separate referral vendor.
• Integrations & Plus Support: Solutions for larger merchants, including Shopify Plus compatibility and headless options, help enterprises migrate away from multiple apps and consolidate with single-vendor support. For high-growth merchants, Growave provides specific solutions for high-growth Plus brands.

Growave’s platform also features plans and support tiers worth comparing directly to the aggregated costs of multiple apps. Merchants can evaluate plan options and expected cost savings by reviewing ways to consolidate retention features.

Hard CTA (early): Book a personalized demo to see how an integrated stack improves retention and reduces monthly tool overhead: Book a personalized demo.

Practical Comparison: When to Consolidate vs. Choose a Single App

Consolidation makes sense when:

• Multiple single-purpose apps overlap across loyalty, wishlist, reviews, and referrals.
• Merchants want cross-feature automation (e.g., reward customers for leaving reviews after a wishlist conversion).
• Internal teams want fewer dashboards and fewer vendors to manage.
• The incremental cost of an integrated suite provides greater total ROI through improved retention and reduced churn.

Choose a single-purpose app when:

• The need is narrowly focused (e.g., simply enable wishlist saves for a small catalog for a seasonal promotion).
• The merchant is testing a hypothesis and prefers a frictionless free or low-cost entry.
• The internal workflow requires only limited functionality and integration complexity would outweigh the benefits.

Merchants can run a short cost-benefit comparison: tally current app subscriptions, estimate the time costs for maintenance, and compare against Growave plan pricing to decide whether an integrated approach provides better value for money.

Migration and Coexistence Strategy

For stores that already use single-purpose apps:

• Start by mapping which behaviors must be preserved (existing wishlists, loyalty points, customer histories).
• Export wishlist and customer lists from the single-purpose app when possible.
• Run the new platform in parallel and measure conversion lift before fully decommissioning legacy tools.

Growave offers migration support for merchants that want help consolidating across loyalty, wishlist, reviews, and referrals. Merchants can evaluate migration readiness and potential ROI at the pricing page and by exploring the app on Shopify: merchants can review options to consolidate retention features and see how to install a unified retention platform.

Conclusion

For merchants choosing between K Wish List‑Advanced Wishlist and Wishlist & B2B Project Planner, the decision comes down to needs and workflows. K Wish List is ideal for stores that need a simple, fast wishlist to drive saves, social sharing, and low-friction customer returns—backed by a strong track record across 81 reviews and a 4.7 rating. Wishlist & B2B Project Planner is the better fit for merchants who manage large, grouped, or quantity-based purchases and who benefit from admin-side draft-order conversion to support sales-assisted workflows.

Beyond the two options, many merchants find greater long-term value in integrating wishlist functionality with loyalty, reviews, and referral tools. Consolidation reduces app fatigue and turns isolated signals into a unified retention strategy that drives higher lifetime value. Growave’s integrated suite—combining wishlist, loyalty and rewards, referrals, and reviews—offers a path to reduce tool sprawl and improve measurement across the customer lifecycle. Merchants can compare plans and expected cost savings to evaluate consolidation and explore how to consolidate retention features or install a unified retention platform.

Start a 14-day free trial to evaluate whether an integrated retention stack reduces app overhead and increases repeat purchases: Start a 14-day free trial.

FAQ

Q: Which app is better for gift shopping and social sharing?
A: K Wish List‑Advanced Wishlist is built for social sharing and gift-list behavior with floating buttons and shareable wishlist pages. Its free and low-cost plans make it easy to enable saves and promote gift guides.

Q: Which app supports converting wishlist items into orders or invoices?
A: Wishlist & B2B Project Planner includes merchant admin features that convert wishlists into draft orders, which is useful for sales-assisted or B2B workflows. K Wish List focuses on shopper-side saves and lacks built-in draft-order conversion.

Q: How does an all-in-one platform compare to specialized apps?
A: An integrated platform ties wishlist events to loyalty, referrals, and reviews, enabling cross-feature automations (for example, awarding points for wishlist saves or triggering a referral after a wishlist converts). This consolidation reduces maintenance and can deliver better value for money than multiple single-purpose subscriptions. Merchants can explore how to consolidate retention features or see how to collect and showcase authentic reviews when assessing an integrated approach.

Q: Is the social proof for Wishlist & B2B Project Planner sufficient to trust it for mission-critical workflows?
A: Wishlist & B2B Project Planner currently has a limited review count (1 review, 5.0 rating). That score is promising but limited in sample size. Merchants should evaluate feature depth, confirm SLAs for support and updates, and consider pilot testing before relying on the app for core sales processes.