UNIQSO: On Nailing Conversions With 3 Simple Features

Uniqso is a Shopify-based store that serves those who love fashion and glamour.

It was founded by Lee Lee and her brother Felix. At first, they were just selling nail tints and polishes imported from all over the world. As the business grew, however, products range expanded. Lee Lee and Felix started selling eye contacts, makeup, and even costumes. And now we see Uniqso as a successful store, with more than 142k followers on Instagram and about 100.000 visits a month.

Challenge

Being a popular store with thousands of followers didn’t help LeeLee and Felix avoid a problem of converting the leads into actual buyers. To resolve the issue, the store owners turned to the Shopify App Store for a suitable app. After testing and trying out a bunch of different products, they have finally set on Growave, as it was quite flexible and offered many of the needed features for a growing shop.

Since then Growave's been happy to provide Uniqso with all the necessary marketing solutions.

“We do not have IT department, so we have to study all the marketing products ourselves. We are lucky as Growave is very supportive in this area. It’s an easy to control and, most importantly, friendly and supportive platform.”

With the help of #InstaPower

When thinking of a popular platform, Instagram is probably one of the first answers that comes to mind. Millions of people are scrolling through Instagram feed looking at celebrities, friends or in this case online shops. Uniqso has over 142k followers on Instagram, which means there are 142k of potential customers inerested in its products. So it is definitely a great place to promote your business and attract more customers - which is exactly what Lee Lee did using our Instagram Photos product.

With this feature, they pulled the images from their Instagram account and placed them in gallery on the website. The best part about it was that the feature allows tagging products on images, which then lets customers purchase liked items straight from the image in shop's gallery.

“Instagram gallery is very convenient for customers. It lets them check the product they saw on Instagram instead of searching it on the site. Most of the times customers just give up if they can’t find the needed item”

In the trust of Reviews

We all know that the sales percentage of the products with the reviews is a lot higher than the products that have no reviews at all. And since not that many customers are willing to rate the item after they purchase it and the lack of feedback affects potential customers, Growave offers a bunch of products to automate the communication with clients.

For instance, Uniqso used Automated Emails asking to leave a review on a purchased item, which can be done right in the email without redirecting to the site. This feature helped dramatically increase the number of reviews left by the customers.

“The best thing about it is that customers can upload photos of the item they purchased when leaving a review. New visitors can easily check how the item looks in reality which increases the chance that a customer will place the order.”

Winning customer’s trust takes a huge part in converting visitors into buyers. From now on, UNIQSO doesn’t have to worry about indecisive customers.

Making their wishes happen

Another great way to increase conversion is to remind your visitors about the items they've added to their wishlists. Sometimes a visitor adds an item to the wishlist with an intention to purchase it later but after some time just forgets about it. In such cases, a small reminder can go a long way, propelling the visitor to come back and purchase the product. The feature also allows vendors to inform the visitors if the item they liked is back in stock, on sale or will be sold out soon. Such reminder can help create a sense of urgency in a buyer and motivate them to purchase it as soon as possible.

“This platform automatically sends the right email notifications to the right people at the right time. So we can just set it up once and forget about it.”
Felix & Lee Lee - founders at UNIQSO

In all, the UNIQSO's success is a great example of how with small, but consistent actions a store can go a long way in building a strong and popular brand.

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