How to Add Review Page to Shopify

Introduction

Customer reviews are one of the most powerful trust signals in e-commerce. They increase conversions, improve SEO with fresh content and structured data, and turn shoppers into repeat customers when combined with retention tactics. Yet many merchants struggle to give reviews the attention they deserve—especially when they want a single, well-designed page that showcases reviews sitewide rather than relying only on product pages.

Short answer: You can add a dedicated review page to Shopify by choosing one of several technical approaches—using your theme’s page templates and sections, embedding a review widget or script, creating a custom Liquid template that reads review data from a reviews platform or metafields, or using a retention platform that includes reviews and UGC as a native feature. We recommend a unified retention solution that centralizes reviews with loyalty, referrals, and shoppable UGC so you get better value for money and fewer integration headaches. Explore our plans and pricing to see how a single solution can replace multiple platforms.

In this post we’ll explain the strategic reasons to add a review page, outline the technical options with clear code-ready examples, offer SEO and UX best practices, and show how to combine reviews with loyalty and referral programs to drive retention and lifetime value. Our main message: make reviews easy to collect, simple to publish, and visible in high-impact places—ideally from a single retention suite that reduces complexity and increases growth.

Why a Dedicated Review Page Matters

A review page is not just a place to dump feedback. When done well, it acts as a conversion hub, a content asset for search engines, and a flexible piece of social proof you can reuse across marketing channels.

Business outcomes a review page drives

A single, well-curated review page can:

• Increase purchase confidence for unsure shoppers by offering a complete view of product feedback and verified purchases.
• Improve organic visibility when reviews are indexed and structured with schema.
• Provide content for social channels, email campaigns, and paid ads.
• Centralize moderation and display rules so you can highlight helpful reviews and user-generated photos.

Why centralizing reviews reduces stack complexity

Collecting reviews through multiple siloed solutions creates integration overhead, inconsistent data, and maintenance work. We believe in "More Growth, Less Stack"—one platform that handles reviews, loyalty, referrals, wishlists, and shoppable social content means fewer integrations, unified customer identities, and better ROI. Our retention suite bundles Reviews & UGC with Loyalty & Rewards and other pillars so merchants scale without installing five to seven separate solutions.

Planning a Review Page: What to Decide Up Front

Before you build, clarify goals and the role your review page will play.

Define clear goals and signals of success

Decide which metrics will measure success and how the review page contributes:

• Increase product page conversion rates by X% (relative to visitors who view reviews).
• Capture Y new reviews per month.
• Earn rich snippets for targeted product queries.
• Improve repeat purchase rate through combined review requests and loyalty incentives.

Be realistic: start with conversion and review-capture metrics, then layer in SEO and longer-term retention metrics.

Decide what content you’ll surface

Not all reviews are equal. You may want to include:

• Verified-purchase badge and purchase date.
• Star rating with product-level aggregate score.
• Text reviews with optional photos or videos.
• Filters and sorting by rating, date, or helpfulness.
• Curated “featured” reviews and the most helpful critiques.

Design the page to answer buyers’ most common concerns and to surface social proof that supports your value proposition.

Choose your review collection strategy

Consider how you will get reviews:

• Automated post-purchase emails that request a review.
• In-checkout prompts or on-site banners for recent buyers.
• Incentives via loyalty points for leaving a review (we’ll explain how this ties into retention below).
• Requests for photo or video reviews to increase trust.

When incentives are used, tie them to legitimate practices—rewarding honest reviews (not only positive ones) avoids bias and keeps the content authentic.

Governance: moderation, authenticity, and legal compliance

Plan a moderation workflow:

• Decide whether reviews publish automatically or require approval.
• Have rules for removing spam or inappropriate content.
• Keep records of verification for reviews labeled “verified purchase.”
• Avoid gating reviews by sentiment; allow all honest feedback to preserve trust.

A consistent governance plan scales with review volume and protects your brand.

Technical Options to Add a Review Page to Shopify

There are several technical approaches. The right one depends on your technical skill, the degree of customization you want, and whether you prefer to centralize functionality in a retention platform.

Option: Use Your Theme Editor and Page Sections

Many modern Shopify themes offer simple ways to add review blocks or star ratings to pages via the theme editor. This is the fastest route when you need a basic, no-code solution.

Key points:

• You can add review blocks or star-rating blocks to the product template using the theme customizer, then create a regular page that uses the same section if your theme supports it.
• Not all themes let you show product-specific reviews on a standalone page without custom Liquid.
• Theme editor changes are safe for non-developers and quick to roll back.

When this is enough: choose this approach for speed and low complexity.

Option: Create a Custom Page Template with Liquid

For full control, create a custom page template that pulls review data from your reviews system, metafields, or an external endpoint.

High-level approach:

• Create a new page template file in your theme (e.g., templates/page.reviews.liquid or sections/reviews.liquid depending on your theme architecture).
• Use Liquid to query review data stored as metafields or retrieved via an embedded script that exposes a JSON endpoint.
• Build HTML markup and include structured data (JSON-LD) for schema.

Example Liquid pattern (simplified):

• Create a reusable section file: sections/review-list.liquid
• In that section, loop over a reviews array exposed via a global object or metafield:

{% comment %}
This is illustrative pseudo-code. Adapt keys and data structure to your reviews source.
{% endcomment %}

<div class="reviews-list">
  {% for review in section.settings.reviews %}
    <article class="review">
      <header>
        <strong class="reviewer">{{ review.author }}</strong>
        <span class="stars">{{ review.rating }}★</span>
        <time datetime="{{ review.date }}">{{ review.date }}</time>
      </header>
      <div class="review-body">
        {{ review.body | escape }}
      </div>
      {% if review.photos %}
        <div class="review-photos">
          {% for photo in review.photos %}
            <img src="{{ photo }}" alt="Customer photo">
          {% endfor %}
        </div>
      {% endif %}
    </article>
  {% endfor %}
</div>

Important implementation notes:

• Avoid exposing private data; only surface what's public.
• If your reviews are hosted externally, you can create a JSON fetch script that hydrates a global variable, then loop over it in Liquid or render it via JavaScript.
• Use snippets so the same markup can be reused on product pages and the global review page.

When this is best: you need a custom layout or advanced filters and have developer resources.

Option: Embed a Reviews Widget via JavaScript

Many review providers offer embeddable widgets. These are easy to plug into a page and can render full review lists, filters, and photos.

How to proceed:

• Create a new Shopify page from your admin and use the rich-text editor in the page body to paste your script or HTML container.
• Add the widget container
  where you want reviews to appear, and include the provider's script tag in the page template or theme.liquid footer.
• For performance, load the script asynchronously and defer rendering until the page is interactive.

Pros and cons:

• Pros: fast to set up, usually includes UI and moderation in one place.
• Cons: can introduce a third-party script, and styling may require overrides. If you use multiple providers, the scripts and data sources multiply.

We recommend consolidating widgets into a single retention platform where possible to avoid performance and maintenance overhead.

Option: Use a Page Builder or Visual Editor

Page builders let you design a review page visually and often integrate with reviews and UGC features. If you prefer drag-and-drop composition without code, this option speeds iteration.

Benefits:

• Rapid prototyping of layout, filters, and featured reviews.
• Easy to insert review blocks, star ratings, and customer photos across any page.
• Useful for marketers who want to change layouts without developer time.

When to choose this: when non-technical editors need to manage the page frequently.

Option: Centralize Reviews in a Retention Platform

A better long-term option is to use a retention suite that includes Reviews & UGC alongside loyalty and referrals, so your review page is built from the same dataset used to power review request emails, rewards, and shoppable UGC galleries.

Advantages:

• Single source of truth for reviews and customer identities.
• Built-in widgets, structured data support, and moderation tools.
• Easier to incentivize reviews using loyalty points and referral rewards.
• Less integration work and fewer scripts to manage.

If you want to explore this route, you can install Growave on Shopify to start a 14-day free trial and test reviews in a unified retention ecosystem.

Step-By-Step: Build a Simple Dedicated Review Page (No Third-Party Widgets)

Below is a practical pattern for building a straightforward review page that uses metafields (or a platform that exports review data to metafields) and a custom page template.

Overview of the approach:

• Store or sync reviews as structured objects accessible to the theme (metafields, JSON files, or an injected global object).
• Create a page template that consumes that data and renders reviews.
• Add filtering interaction via JavaScript if desired.
• Add schema (JSON-LD) for each review and an aggregate rating.

Key tasks explained:

• Data storage: If you don’t want to rely on an external script, use metafields or a JSON object in your theme files that your platform populates. If you use a retention suite with Reviews & UGC, it can push or expose reviews in a way your theme can read.
• Template creation: Create sections/review-page.liquid and templates/page.reviews.liquid. Use style classes that match your theme.
• Loading large datasets: For many reviews, page-load performance matters. Consider server-side pagination or lazy-loading additional reviews via API calls.

Sample JSON-LD for AggregateRating (place inside your page head or render with Liquid):

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "{{ product.title | escape }}",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "{{ product.metafields.reviews.aggregate_rating }}",
    "reviewCount": "{{ product.metafields.reviews.count }}"
  }
}
</script>

Note: If you're generating a sitewide review page (not tied to a single product), consider schema types like WebPage with AggregateRating or use individual Review objects in JSON-LD.

SEO and Structured Data Best Practices

A review page is a content asset—optimize it so search engines understand and reward it.

Use correct schema markup

Structured data helps search engines display rich results. A few tactics:

• For product-specific reviews, use Product and include AggregateRating.
• For standalone review collections, include Review objects and consider adding WebPage metadata.
• Ensure reviewCount and ratingValue are accurate and update when reviews change.

If you use a reviews platform, verify whether it injects schema automatically. Our Reviews & UGC tools are designed to emit correct structured data so merchants don’t need to maintain schema manually—this avoids errors and speeds up indexing.

Optimize for search intent and content relevance

• Add descriptive headings and short product summaries near reviews to create context for search engines.
• Include user photo captions and verified-buy labels to add credibility.
• Use internal links from category pages to the review page, and vice versa, so search crawlers find the content.

Avoid common SEO mistakes

• Don’t hide reviews behind JavaScript-only rendering without server-side rendering or pre-rendering; Google can crawl JS but server-side content is more reliable.
• Avoid duplicate content. If you show the same review on product pages and the review page, use canonical tags appropriately.
• Keep aggregate metrics accurate. Inconsistent rating numbers across pages confuse search engines and users.

UX and Design: Make Reviews Useful, Not Noisy

A review page should surface the information shoppers care about and make it easy to act.

Prioritize readability and scanning

Design elements to help shoppers process reviews quickly:

• Prominent aggregate rating and review count at the top.
• Filters and micro-interactions for rating, date, and verified purchase.
• Clear visual hierarchy: reviewer name, rating, date, and review body.
• Photo and video thumbnails that expand on click.

Encourage behavior with subtle CTAs

• Add "Read product page" or "Shop top-rated items" CTAs near reviews to guide next steps.
• Turn high-impact reviews into promotional assets used elsewhere—e.g., email banners or collection pages.

Mobile-first considerations

Mobile is where a large share of shoppers will view reviews. Use responsive layouts, concise previews with “read more” expansion, and lazy-load images to preserve performance.

Collecting Reviews: Automations and Incentives

Getting regular reviews requires a repeatable process.

Automated post-purchase review requests

• Send a sequence of emails or SMS messages after delivery to request a review. Include simple one-click options and photo upload capability.
• Time messages to when the customer has had enough time to try the product.

Offer incentives responsibly with loyalty

Incentivizing reviews can increase response rates but should be done ethically. Reward customers for leaving honest reviews—positive or negative—by offering points, discounts, or small gifts. Integrating reviews with a loyalty program is powerful:

• Reward points for submitting a review.
• Offer bonus points for photo or video reviews.
• Use point redemptions to drive repeat purchases from the same customers.

If you want reviews and rewards to be integrated, a single retention platform simplifies automation. Learn more about our loyalty and rewards capabilities and how points can be used to encourage UGC.

Ask for photos and video

Visual content increases credibility. Make it easy for customers to upload media when they leave a review, and surface those images prominently on your review page and product listings.

Moderation, Trust, and Compliance

Maintaining trust is vital. A transparent, fair moderation process protects shoppers and your brand.

Keep reviews authentic

• Require verification where possible (order ID or purchase token).
• Allow negative reviews to remain visible—consumers trust brands with balanced feedback.
• Publicly display your review policies to set expectations.

Set moderation rules

• Quickly remove spam, hate speech, or content that violates guidelines.
• Provide clear edit and removal processes for users who wish to change their reviews.
• Maintain logs of moderation actions for audits.

Legal and platform guidelines

Follow platform-specific rules and local regulations about incentivized reviews, disclosure, and data privacy. When in doubt, reward honest reviews and ask customers to disclose incentives.

Measuring Performance: What To Track

A review page is more than content—it’s a marketing asset. Measure impact.

Primary metrics:

• Review submission rate (reviews per 100 orders).
• Conversion rate for visitors who view the review page vs those who don’t.
• Organic traffic to the review page and keywords ranking with rich snippets.
• Average order value and repeat purchase rate for customers who left reviews.

Technical metrics:

• Page load time and bot access to structured data.
• Error rates for widgets or embedded scripts.
• Number of moderated vs published reviews.

Use UTM parameters on review collection emails to track which sequences drive the most valuable reviews and link those to downstream revenue in your analytics setup.

Combining Reviews With Other Retention Levers

Reviews are more effective when used as part of a retention strategy.

Loyalty + Reviews

Use points to encourage review submissions and reward photo uploads. This not only increases content but creates a pathway back to purchase via redeemable points.

We integrate Reviews & UGC with our loyalty system so merchants can automate point awards when a review is submitted, making execution frictionless. Learn how to incorporate points into review flows via our loyalty and rewards capabilities.

Referrals + Social Proof

When satisfied customers leave high-impact reviews, trigger referral prompts asking them to share a referral link. Combine referral incentives with review milestones—for example, a user who submits a photo review could get extra referral credits.

Shoppable UGC and Product Pages

Bring user-generated content into product pages and collection pages to create visual proof at the point of decision. Our Reviews & UGC features let merchants surface customer photos and make them shoppable across the store, further shortening the path from inspiration to purchase. See how reviews tie into shoppable content through our reviews and UGC features.

Troubleshooting Common Problems

Even with the right plan, problems can arise. Here are pragmatic fixes.

Reviews don’t appear on the page

Check whether:

• The review data source is reachable (API or metafield).
• The template uses the correct keys for review objects.
• Widget scripts are blocked by CSP (Content Security Policy).

If you use a retention platform, confirm the integration is authorized and synced.

Structured data not showing in search results

• Validate your JSON-LD with a testing tool.
• Ensure the content rendered in structured data matches visible content on the page.
• Wait—indexing can take days or weeks. Submit the page to indexing via search console.

Performance issues after adding reviews

• Lazy-load images and paginate long lists.
• Defer or async external scripts to avoid blocking rendering.
• If a third-party script is heavy, consider moving to a solution that outputs lightweight, server-rendered content.

When to Move From Basic to Advanced

Start simple, then scale. Signs you should upgrade:

• You’re collecting hundreds of reviews monthly and need better moderation and filters.
• You want to reward and track reviewers with loyalty points.
• You need aggregated structured data and shoppable photo galleries.
• Performance and maintenance of multiple scripts is becoming a burden.

When you outgrow basic widgets, consolidating into a retention solution saves engineering time and delivers better value for money by replacing multiple single-purpose platforms.

If you’re evaluating that move, check how easy it is to install Growave on Shopify and sync your existing review data into a shared retention ecosystem.

Implementation Checklist (Quick Reference)

Use this checklist while implementing a review page. These are actionable items written as bulleted tasks for clarity:

• Define the primary goal for the review page (conversion, SEO, social proof).
• Choose a data source for reviews (metafields, JSON, or a retention platform).
• Decide on automatic or manual moderation and set policies.
• Create a page template or insert a widget container.
• Add aggregate rating and review schema via JSON-LD.
• Implement responsive design and lazy-loading for images.
• Set up automated review-request flows and tie them to loyalty rewards.
• Track KPIs: review submissions, conversions, organic clicks, and repeat purchases.
• Test indexing and rich snippet appearance in search results.
• Iterate on layout and copy based on visitor behavior.

How Growave Makes Building a Review Page Easier

We help merchants turn retention into a growth engine by centralizing reviews with loyalty, referrals, wishlists, and shoppable social content. Our Reviews & UGC features are built to reduce the number of separate platforms you need and to provide stronger, actionable integrations across retention levers. Growave is merchant-first, trusted by 15,000+ brands, and rated 4.8 stars on Shopify because we focus on delivering better value for money and long-term stability.

If you want to try a unified approach, see our plans and pricing for details, or install Growave on Shopify to start syncing reviews and rewards right away.

Conclusion

A dedicated review page is a high-impact asset that builds trust, supports conversions, and contributes to SEO when implemented well. Whether you use your theme editor, build a custom Liquid template, embed a widget, or centralize reviews in a retention suite, the key is to make reviews easy to collect, honest to read, and visible where they influence purchase decisions. Combining reviews with loyalty incentives and referral programs turns one-time reviewers into repeat customers and advocates—exactly the circular growth we build for merchants.

Start your 14-day free trial of Growave to add a dedicated review page and centralize reviews, loyalty, and referrals—explore our plans and pricing and begin today.

FAQ

How do I show product-specific reviews on a global review page?

Use a page template that accepts product identifiers (handle or ID) and filters reviews accordingly. Store review metadata with a product reference or fetch the reviews from a reviews dataset and filter client-side. If you use a retention solution, configure the widget or template to return product-linked review lists.

Can I get review-rich snippets in Google for a standalone review page?

Yes, but structured data must be accurate and match visible content. Implement schema like AggregateRating for product-specific review pages or include individual Review objects for sitewide pages. Validate with a structured data testing tool and ensure the page is indexable.

Should I moderate reviews before publishing?

That depends on volume and brand risk tolerance. Many merchants auto-publish and rely on post-publication moderation to encourage speed and transparency. If you manual-moderate, keep SLAs short to avoid stalling social proof. Either way, disclose your moderation policy.

How do I combine reviews with loyalty programs without violating incentives rules?

Reward customers for submitting honest reviews rather than for positive reviews. Offer a standard reward for any review submission and an extra reward for adding photos or videos. Ensure disclosure of incentives per applicable platform rules and local regulations. Learn more about integrating review captures with rewards through our loyalty and rewards capabilities.